Wednesday 1st of February 2023

Nairobi, Kenya

​​African Fashion Foundation: The African Fashion Futures Incubator Welcomes 14 New African Fashion Designers.

14 fashion designers who have been chosen for the African Fashion Futures Incubator’s first cohort and who will be enrolled in the program to receive training and grant money are introduced.

The incubator’s goal is to provide upcoming fashion designers and companies with the knowledge and funding they need to build a company with an ethical foundation for people, place, and profit.

The African Fashion Futures Incubator gives the 14 participating fashion designers a place to test out ideas and business models as well as access to mentors and resources. The incubator will also cover business models, market positioning, comparative advantage, sustainability & impact, and other related subjects.

The incubator seeks to foster cross-cultural learning and peer mentoring among its participants, as well as to future-proof them and provide the groundwork for strong operational and commercial foundations that will support expansion. While enhancing the business skills of fashion designers, the program also aims to create financially sound businesses.

The Impact Fund For African Creatives established the African Fashion Foundation in Ghana as a partner in the African Fashion Futures Incubator, with Seedstars serving as the program’s implementing partner.

“Since it was founded, the African Fashion Foundation platform has fostered employment and educational possibilities in collaboration with well-established actors to assist the growth of the African creative sector. This collaborative program’s goal is to support budding designers by giving them access to resources like workspace, start-up money, training, mentorship, and investment opportunities. Onyinye Fafi Obi, the African Fashion Foundation’s project director, shared.

African Fashion Foundation (AFF) is a non-profit organization that helps Africans and members of the diaspora who work in the creative industries flourish in the global fashion industry.

AFF has been chosen as the aggregator and incubator for fashion designers and brands for the Impact Fund For African Creatives, drawing on their vast experience in offering professional and educational developmental opportunities (IFFAC).

IFFAC will make investments in privately owned small and medium-sized firms in Africa that target the creative, fashion, and lifestyle sectors. The Fund strives to solve fledgling brands’ lack of funding and management expertise.

Following are the names of the 14 fashion designers taking part in the African Fashion Futures Incubator:

1. Omafume Niemogha of Pepper Row (Nigeria)
2. Travis Obeng-Casper of AJABENG (Ghana)
3. Cynthia Otiyo-Abila of Cynthia Abila Studios (Nigeria)
4. Jason Jermaine Asiedu of Jermaine Bleu (Ghana)
5. Orire Aleshinloye of Oríré (Nigeria)
6. Kusi Kubi of PALM WINE IceCREAM (Ghana)
7. Ebuka Omaliko of Maliko (Nigeria)
8. Kelvin Vincent of Anku Studio (Ghana)
9. Abiola Adeniran-Olusola of Abiola Olusola (Nigeria)
10. Jafaru Larry (Ghana
11. Victor Anate of VICNATE (Nigeria)
12. Nadia Eman Ibrahim of TABOu (Ghana)
13. Aline Mukamusoni of AMIKE (Rwanda)
14. George Tetteh of Atto Tetteh (Ghana)

“We’re thrilled to aid designers in their work by fusing commercial knowledge with their creativity.
The network that supports and empowers creatives in all facets of their job, according to Seedstars, is what fuels creativity across all industries. Tom-Chris Emewulu, Program Manager of Seedstars, stated, “In this scenario, from fabric to the runway, we’d like to ensure designers in the incubator are equipped to scale.

Roberta Annan, the founder of IFFAC, said: “IFFAC is eager to begin this cooperation with AFF and Seedstars, with the intention of establishing and capturing value in these brands at their initial growth stages.

In order to develop their businesses and improve their value chains, participants will engage in an exponential and revolutionary program over a 5-month incubation period.
Through a tried-and-true technique, the fashion designers will also receive practical assistance from industry professionals within a global network, grant financing of up to $5,000 apiece, and further fundraising assistance.

Content courtesy Tech Economy of & NFH 



Meet Malik Afegbua The Nigerian AI Artist Redefining Fashion for The Older Generation’s Style

Malik Afegbua, a Nigerian filmmaker and artist, is dispelling myths about African beauty, particularly among the older age.

Today’s digital culture has made artificial intelligence a popular topic. Despite being a contentious technological advancement, you can tell how many people are preparing for an AI world by just scrolling through your social media page.
The internet went wild over Malik Afegbua’s fashion show, which featured images of classy, old-fashioned seniors wearing the sexiest African garb.

The Fashion Show for Seniors photo series has received over 100,000 likes on social media and sparked debate about whether computer-generated art can truly replace human creativity.

Malik Afegbua organized a fashion show for seniors last month as his debut runway event. The showcase defied every fashion guideline by having a cast of classic males and attractive old-fashioned women. Senior models from Afegbua strolled down the catwalk while dressed in natural tones.

Some had their gele headdresses elegantly folded, while others had their outfits expertly arranged with overlapping pieces. The models provided a range of modern flare and vintage majesty that is particularly Nigerian, with the stately air of senior gentlemen.

The ground-breaking runway extravaganza by Afegbua received a lot of praise. It was nearly impossible to persuade his models, who were admired for their regal appearance, that their experience wasn’t real. However, neither they nor it was the case. The world is a fabrication. False characters have been created. All of it is idealistic, Afegbua told ESSENCE.

The models, the clothes, and the complete Fashion Show for Elders were inventions of the artist or, more precisely, an artificial intelligence-powered embodiment of his genius.
One of Afegbua’s numerous creative interests is pushing the boundaries of digital art, yet his daily work as a filmmaker takes up much of his attention.

The director, who was born in Nigeria, works with his production firm, Slickcity Media, to create advertisements, movies, and documentaries.

He is now developing a Netflix documentary about Nike Davies-Okundaye, a Nigerian textile designer and recognized fashion icon around the world. This year will see the release of the biopic. Additionally, he co-produced and directed the second and third seasons of the Netflix documentary series Made By Design, which celebrates African creative genius.

I spoke with the multimedia artist through video call when he was at home in Lagos. He discussed the impact of technology on the development of art, the bizarre experience of becoming instantaneously popular, and the moving motivation for his Fashion Show for Elders.

Regarding AI and the future of the arts.

Since its early inception into the cultural zeitgeist, the idea of artificial intelligence has advanced significantly. The Wizard of Oz, a 1939 motion picture, introduced the public to the archetype of an artificially intelligent robot. The idea was first presented in the image of the “Tin man,” a mechanical man without a heart who personifies human characteristics. As AI technology advanced, so did its applications.

The creative vision that Afegbua has for AI is only partially realized in his Fashion Show for Elders. Ese, my wife, and I both write. She creates screenplays and movies. Additionally, we cannot afford to make the movies that we write. We would require a sizable studio, personnel, and various overhead.

We’ll get there eventually, but in the meantime, technology allows us to accomplish so much.

Different mediums of art have different perspectives on how technology and art should coexist. Concerns about what AI means for the future of artists have been expressed by several. Many people think that machine-generated pictures will kill the artist, much as some claim that the popularity of music videos destroyed the radio star.

That anxiety is not shared by Afegbua. Instead, he accepts AI as a way to improve creativity in people.
Artists and buyers should both accept the inevitable if the astonishingly lifelike models used in his virtual fashion show are any hint of what is achievable in art with AI.

When the elders broke the internet.

Afegbua’s virtual runway display went viral on social media in a matter of minutes. He was surprised by the prompt response, saying, “I honestly wasn’t expecting it. I anticipated around 20 comments and a few friend reposts. He received far more than that. My phone kept buzzing nonstop. It spread all over again. Everyone was tagging me all over the timeline after The Shade Room tweeted it, he claimed.

Afegbua’s email and direct messages (DMs) were inundated with demands for interviews from social media blogs, television networks, and reporters (including those from the present company) from all over the world within an hour of publishing his vividly melanoid AI-generated models.

Afegbua had 3,000 Instagram followers before sharing his Fashion Show for Elders, and he now has over 35,000.
“I received many touching comments from individuals all throughout the world expressing how it affected them. I received messages from elderly individuals who had lost friends and spouses, as well as from young people who missed their grandparents. I’ve received thousands of prayers and thank-you notes from folks. Thousands,” he remarked.

None of us could have imagined that the dignified elders who sparked our communal pride were motivated by heartbreak.

The virtual show serving as the essential catharsis for a creative in distress was something we also could not have foreseen.

Afegbua was so overwhelmed by the warm welcome that it took him some time to understand its significance. In fact, he admitted, it was rather overpowering. “But I understand now.
For me, this endeavor was personal.

I believe that resonated with folks. Many individuals who are going through a lot of difficulties, like I was when I made it, might relate to it. So perhaps it really is a worldwide phenomenon, Afegbua speculated.
Every day, Afegbua talks to his mother, Elizabeth. The two are connected in a way where they ask each other for counsel and find excitement in recounting mundane daily activities. It’s deep with my mum,” he remarked. “I’m 38 now.

I reflect on all of our discussions and all of the teachings Mom has imparted.

Afegbua, one of six kids, claims that his siblings and the family’s grandmother get along well. She deserves the privilege. “Before he retired, my father worked as a pilot, therefore he frequently traveled from one nation to another. So, our mother was with us most of the time. She had direct contact with each and every one of us, he claimed.
Afegbua, who is now a spouse and father, recently confronted one of his greatest fears.

Early last year, after a 12-hour journey from Nigeria to Atlanta, the relationship between him and his mother almost came to an end.

On the jetway at Hartsfield airport, she had a crippling stroke. She suffered several strokes. He remarked, “It was awful.

The family had a very hard time processing the circumstance because it happened suddenly and unexpectedly. Thankfully, Elizabeth’s condition started to get better.

She remained on life support for a long, but Afegbua claimed that she kept improving. “God operates in a strange manner. Every day as a family, we prayed. Every single one of us has a very close relationship with our mother.

Although the path to recovery has been difficult and long, Afegbua is incredibly grateful that his mother is still alive. But he claimed that the experience of almost losing her changed something about him.

For a long time, I was unable to speak with her. Due to all the aftereffects of the stroke, we were unable to converse. Months went by so quickly. I was reflecting on her in a variety of ways, including our pleasant interactions and chats. “Everything is shared with us,” he stated.

“During that time, I had several life events that I was unable to share with her. And it put me in a peculiar situation. Afegbua turned to his art for solace when he was experiencing an existential crisis.
“For me, creating is like therapy. I find it to be calming and relaxing. I also utilize it to aid in my emotional processing, he said.

What he experienced at the time was a sobering understanding of the frailty of life and a gratitude for old age as a blessing that should not be taken for granted.

He considered his mother, who now required the assistance of family members and medical experts to meet her basic necessities. All the grown children in his situation sprang to mind. He reflected on how senior persons are discarded by society. “I believe that seniors are marginalized in society once they reach an age or stage in life where they are unable to take care of themselves or participate as they once did. He said, “It’s like we just dumped them somewhere to wait to die.

The artist discovered his muse at that precise moment of inspiration.

“I wanted to design something that will alter how we perceive things” (of seniors). Elderly Black people have experienced so much injustice and been put down, he remarked.

Would it be possible to depict them as Kings and Queens?
What if I demonstrated their self-assurance and fortitude?

Content courtesy of Essence, Malik Afegbua, Slick City & NFH 



LGBTQ Activist, Fashion Designer and Model Edwin Chiloba Was Brutally Killed, His Body Stuffed In A Metal Box

In Kapsaret, Uasin Gishu County, Edwin Chiloba was brutally murdered and his remains were placed in a metal casing.
DCI detectives are working around the clock to find those guilty of the horrible and inhumane murder of Edwin Chiloba, despite the fact that the reason for his death is yet unknown.

In one of the interviews, Edwin Chiloba, who was from Elgeyo Marakwet, described his challenging upbringing following the death of his mother. When his mother passed away, he was still quite little.
Later, while he was a senior in high school, death would strike once more, robbing him of his father.
He gives his father accolades and claims that by encouraging his creativity, his father gave him acceptance and meaning.

While a student at Moi University West Campus, Edwin found happiness and a new love for fashion.
Dejected and aimless, Edwin Chiloba eventually relocated to Nairobi, where he stayed until a friend offered to sign him to his modeling and entertainment agency.

Soon after starting his drawings, a white couple who admired them sent him a Direct message on Facebook, which was when he had his big break.
They eventually helped him enroll in a fashion school and supported him in his endeavors.
His body was found packed inside a metal box that was delivered by an unmarked, unremarkable car; Uasin Gishu authorities are looking into how he was killed.

The event was reported, and when the police arrived, they found a decomposing male body inside a box, dressed in women’s attire.
The deceased person’s body was brought to Moi Teaching and Referral Hospital so that an autopsy could be performed to ascertain how he passed away.

Four months before the discovery of his decomposing body, Chiloba had been attacked and injured.

According to Nairobi News, people who were reportedly against his LGBTQ involvement pounced on him baying for his blood.
Although he managed to escape, Chiloba suffered a large cut on his lips, a cut on the upper part of his face, and bruises all over his face.

Gruesome murder
Chiloba was brutally murdered with his body stuffed inside a huge metallic box and abandoned in Kapseret, Uasin Gishu County.
According to witnesses, the metallic box was dumped by a vehicle that had a concealed number plate at around noon.

Police officers were alerted and when the box was opened, they found Chiloba’s decomposing body dressed in a woman’s clothes.

The body was taken to Moi Teaching and Referral Hospital, awaiting post-mortem.

Last moments
Chiloba was last seen in public on New Year’s Eve in the company of his friends at a local entertainment joint in Eldoret.
According to a video widely circulated online, the model was seen having fun alongside his two friends.

Chiloba was found dead in the same clothes he wore during a New Year’s eve party.
His death has attracted calls for speedy investigations into the death of the model, who many have said was targeted for his gender choices and activism.

Rest in Peace

Content courtesy of UGC & NFH



Chanel Goes to Africa: Bringing its first runway show to the continent of Africa

It might have gone horribly wrong. One of the most opulent European luxury companies, Chanel, could have been accused of colonialism if it had parachuted into Africa with a flashy one-off fashion display while having no stores or significant operations there.

Particularly considering Chanel has no particular personal history with the region (“I cannot say Madame Chanel dreamed to come to Dakar,” said Bruno Pavlovsky, Chanel’s president of fashion), the fact that it was the first such show ever in sub-Saharan Africa, as well as Dakar, Senegal, a country that was once part of the French empire and now has its own thriving fashion culture and heritage, and the fact that the city is where the show took place.

Particularly after the fashion industry’s admission of its mistakes with regard to diversity, inclusivity, and cultural appropriation, as well as its own numerous errors in this area.

It’s a credit to the efforts the house made to reframe the event that the Chanel Métiers d’Art presentation, held at the Palais de Justice in Dakar earlier this week, went off with only a slight amount of backlash on Twitter.
It was planned as a three-day festival to follow Dakar fashion week in order to highlight the nation’s abilities in art, dance, music, and literature rather than just a fashion parade to entice new customers to spend a lot of money. In other words, it’s more of an equality celebration than it is an exotic shortcut for fresh creativity.

This was significant, if unfinished, step forward. However, by highlighting a number of show collaborators, such as Senegalese rapper Nix, singer Obree Daman, and the nearby Ecole des Sables dance school, and placing the connections between them and Chanel somewhere on the abstract plane of the mind, it also gave the appearance that the clothes themselves were the least important thing.

The garments remain. In contrast to anything as overt as a traditional Senegalese pattern, material, or artisanal skill, they were allegedly inspired by “the pop-soul-funk-disco-punk decade” of the 1970s (the intricate craftsmanship of the collection).

which was created to display the work of various specialized ateliers Chanel acquired to preserve their know-how and was all made in France). Which, it turns out, meant largely… pants. Knit, bouclé, flared, and denim are frequently worn with intricately detailed jackets, tunics, or blouson tops.

Designer Virginie Viard can create a beautiful traditional Chanel dress, and she did so here with some lacy crochet designs, garden party cocktail frocks, and sequined siren evening numbers, but they were hampered by offerings that seemed more appropriate for a tribe of dabbling hippie bourgeoisie.

The variety of hues and the layering of the garments—a beaded vest over a bouclé jacket, a tidy wrap skirt over some slender knit flares, and a long, floaty tunic over faded jeans, caught by a gold belt—were the only creative connections between the setting and the goods. 19 of the 62 models in the show were African, with 12 of those being Senegalese. According to Mr. Pavlovsky, the makeup and hair crews were split about evenly between locals and foreigners.
850 people were brought to Dakar, mostly for the garments, with roughly 500 of them coming from various parts of Africa.

The purpose of inviting famous people like Pharrell Williams, Whitney Peak, and Nile Rogers was to enhance the city’s standing as a center of culture and to portray Chanel as a type of creative, well — What? King-maker or equalizer of world power?

There is discomfort because it’s difficult to tell where to draw the line between the two postures (maybe it depends on where you are seated).

President Macky Sall and the minister of culture both agreed to support Chanel’s participation in the event. Chanel plans to continue working with local talent and will visit Dakar for a 19M program in January.

The official name of the speciality ateliers’ headquarters is 19M, and it will highlight pieces made in collaboration with regional embroiderers and artisans. That will then serve as the foundation for a later exhibit that the company will present in Paris. And according to Mr. Pavlovsky, their experience in Dakar could serve as a template for future cultural exchange and collection activities.

He stated, “If you’re locked on the street Cambon in Paris, it’s hard to be creative.”

Would Chanel ever invest in a specialized Senegalese weaving workshop in the same way that they have in European ones like Lesage and Maison Michel, in order to preserve their know-how?

There are no such plans, according to Mr. Pavlovsky, but he admitted that he could picture a day in the future when it might be feasible.

The brand is currently being given the benefit of the doubt, according to Oumy Diaw, a curator who attended the exhibition, despite certain setbacks like organizing the exhibition on the same day as the anniversary of the foundation of Dakar’s Museum of Black Civilizations. Ms. Diaw expressed hope that “This Chanel passage will not be a one-hit wonder or an opportunistic endeavor to feed the Western fashion houses with Africa’s vast aesthetic capital,” but rather the start of a much-needed process to recognize exactly how vibrant that aesthetic capital is.

Since Chanel presentations are held in Paris, the audience typically shows up appropriately dressed in their most glitzy bouclé, camellias, and ropes of pearls. In contrast, the audience in Dakar made eye-catching fashion statements of their own.

Content courtesy of New York Times & NFH

The Parthenon Hall In Dar Es Salaam, Tanzania, Hosted Swahili Fashion Week 2022, Showcasing Brilliant African Designers.

Over 50 fashion designers, largely from Swahili-speaking nations and beyond, descended on Tanzania’s port city of Dar es Salaam for the opening night of Swahili Fashion Week, the continent’s yearly fashion event.

The international fashion industry, as well as its clients, saw the fashion and accessory designers’ skills and originality on display.
“Models like me have a great opportunity thanks to Swahili Fashion Week.
Thank you for honoring me with an award tonight “As the 15th edition of the Swahili Fashion Week and Awards 2022 got underway over three days, Rio spoke after receiving a prestigious award.

The public voted for the winners of 29 fashion categories, and an auditing firm verified the results. Rio was one of the winners. “This is only the beginning of a long road leading to the fashion industry for me. I’m excited to take part in all fashion shows both domestically and overseas and win more accolades.”

The Swahili Fashion Week is a fantastic chance, especially for emerging designers to be able to present their work, according to Mboko Uswege, a young fashion designer who was taking part in the event for the first time.

The originator of the Swahili Fashion Week, Mustafa Hassanali, stated that the goal of the event is to inspire talented designers to use it as a launching pad into the fashion industry.

“Celebrating 15 years of Swahili Fashion Week,” according to Hassanali, has been the leading creative forum for designers from Swahili-speaking nations and beyond who present their collections to a global audience.

Kedmon Mapana, the executive secretary of the government-run National Arts Council, pleaded with people to support the fashion sector. “The local talent needs to be developed to become internationally renowned brand names.”

In 2008, renowned Pan-African designer Mustafa Hassanali of Tanzania founded and developed the platform known as Swahili Fashion Week.

The Swahili Fashion Week logo is a graphic representation of the African continent in reverse, called the kipepeo (the Swahili name for a vibrant, colorful butterfly)
The crisp models lend a glossy air to the “Fashion is Business” and “Made in Africa” ideals. The representation of Africa is similar to the face of an African woman wearing her distinctive head wrap.

The wings represent the direction that is intended to bring the international market of the Eastern African fashion industry.
With an eye toward becoming the most sought-after and favored fashion venue in Africa for the global market, Swahili Fashion Week

Content courtesy of Swahili Fashion Week & NFH 

Dressing And Developing One’s Personality

The growth of a person’s personality aids in their overall development. The way someone dresses has a big impact on how their personality comes across. “A man is identified by his clothes and address,” as the saying goes, is true.
A person’s sense of style reveals a lot about his personality and character.
You must pay close attention to what you are wearing. Do not simply wear something because everyone else is doing so. Check to see if the dress might look nice on you. When choosing to clothe, one needs to be particularly mindful of their body shape, build, weight, complexion, and even family history, line of work, and climate.

Adapt your attire to the situation. For an impressive personality, one must present themselves well.

Do your clothes express who you are, how you’re feeling at the time, and occasionally even your life goals?

Always keep in mind that your clothing should reflect who you really are. Your choice of clothing expresses your personality, character, mood, sense of style, and true self. People who dress garishly and have bright makeup tend to be outgoing and enjoy going to parties. By looking at someone’s clothing, you may tell a lot about who they are as a person. While bright colors not only show your good mood but also make the other person happy, dull colors are a sign of sadness or upset.

To look incredibly polished and professional at work, pair a plain white shirt with black pants.

Do your clothes express who you are, how you’re feeling at the time, and occasionally even your life goals?

Always keep in mind that your clothing should reflect who you really are. Your choice of clothing expresses your personality, character, mood, sense of style, and true self. People who dress garishly and have bright makeup tend to be outgoing and enjoy going to parties. By looking at someone’s clothing, you may tell a lot about who they are as a person. While bright colors not only show your good mood but also make the other person happy, dull colors are a sign of sadness or upset.

To look incredibly polished and professional at work, pair a plain white shirt with black pants.

On the other hand, if you wore your little black dress to an evening event, you would command attention. Everything depends on the occasion and the attire you are wearing.

Let me ask you a question:
I’ll offer you a few hints about a person’s attire, and it’s up to you to determine that person’s personality type.

Tom favors sporting tattered jeans, a t-shirt, and sneakers. He frequently wears a ponytail and loves to show off his necklaces, earrings, and bracelets.

Jack, though, is dressed simply in a linen shirt and pair of pants. His clothing is ironed, and his dress shoes are beautifully polished. He prefers to wear a straightforward chain around his neck rather than wearing many other embellishments.

You must have correctly predicted that I’m sure.
Tom is extroverted and loves to party. He most likely attends college and enjoys being the life of the party.

Jack, on the other hand, is a composed and professional individual.
If you guessed correctly, don’t forget to give yourself a pat on the back.

Yes, your clothing choices do represent who you are. Keep in mind that appropriate attire has nothing to do with cost.
You might not look beautiful in a pricey dress. Ask yourself questions such as, “Does the dress look well on me?” and “Am I dressed appropriately for the occasion?” before leaving the house.

Never dress in clothing that is too little or too tight. Pay close attention to how the clothing fits.

A skinny person would look beautiful in puff sleeves and flare dresses, whereas someone on the bulkier side of average weight would seem slim in a black long outfit.

Whatever you wear, be sure it is well-kept. Don’t just grab some clothing from your closet and put them on. The right way to iron clothes is required. Prior to leaving the house, shine your shoes.

Photo: Ashok Sunny Tailored Limited

Content Courtesy of Management Study Guide & NFH

How to Become a Commercial Model, Modeling Advice for Aspiring Fashion Models

Interested in making a career in fashion modeling? These dos and don’ts from seasoned experienced models give advice on how to succeed as a fashion model.

Do you want to learn the steps to modeling?
Do you envision yourself as the next Gigi Hadid to grace the Vogue cover?
With thousands of hopefuls vying for the title of the next supermodel, modeling has emerged as a highly coveted employment option. The likelihood of getting caught now is one in a million, so the days when you could rely on luck are long gone.
It requires self-control, perseverance, and work to become a role model.
To stand out and get recognized, you must plan, organize, and adhere to a strategy.

How to become a model?
To help you break into the modeling business and launch your modeling career, we consulted with various successful models and agencies and put together the list of recommendations below. So, here’s a guide on how to begin modeling.

  1. Develop your modeling skills
  2. Practice model poses in front of the camera
  3. Get a killer modeling portfolio
  4. Find the right modeling agency
  5. Do your research about the modeling agency you sign up with
  6. Learn to embrace rejection
  7. Make yourself constantly look better
  8. Be safe
  9. Be Professional
  10. Commit to work
  11. Build your social media following
  12. Never let your pride down

1. Develop your modeling skills
Learn the art of posing. Runway walking drills. Posing skills and walking style are what set one attractive model apart from another. It takes art to model.
Whether it’s watching endless episodes of America’s Next Top Model on Netflix, flipping through the pages of Vogue, watching tutorials on YouTube, reading modeling e-books like glamour pictures photography, or picking a favorite model.
On a runway, it can be incredibly uncomfortable to pose and move around. Practice. A piece of advice for modeling is as follows: Get used to posing in front of a camera and another person by having a buddy take photos of you. Alternately, before beginning your path to becoming a fashion model, start small, mount a camera on a tripod, and practice alone until your confidence increases.

2. Practice model poses in front of the camera
Getting practice in front of the camera is the next stage to learning how to start modeling. The supermodels you see in stunning magazine photographs didn’t just stand in front of the lens and hope a talented fashion photographer caught them at the right moment. They assisted the photographer in producing a masterpiece.
A model will use her posture, facial expressions, and artistic sense to help realize the photographer’s vision. They are both equally talented in their respective fields.

An important prerequisite for being a model is having the appropriate posing abilities. To make everything come to life on his end, the photographer will use his understanding of lighting, aperture, framing, etc. It’s a choreographed dance, therefore you should practice as much as you can.
It will be 20 times more difficult to acquire a great image if you can’t pose and don’t feel comfortable in front of the camera. Make an effort to improve as a model!

3. Get a killer modeling portfolio
Having a well-rounded modeling portfolio that highlights your best qualities through gorgeous, high-quality photos is one of the most important steps to becoming a model and building a solid profession.
The modeling portfolio is one of the first things agencies and clients look for in a model to make a good first impression.

It helps to have both a printed copy that you can present when you meet someone in person and an online version (your modeling portfolio website) that you can send to anyone via email. To climb the modeling ladder, you need as much exposure as you can get.

4. Find the right modeling agency
A modeling agency is necessary for every fashion model. Getting seen by a prominent modeling agency in your area is the first step to being signed by one. Snapshots of oneself must be submitted in order to be seen.
In the business, these photos are frequently referred to as “digitals” or “polaroids.”
The most straightforward and unposed photographs are what modeling agencies are searching for so they can see you for WHO YOU ARE. Send in pictures of you with minimal to no makeup on at most a light coat of foundation and mascara.
Include images of both your hair up and down, pulled away from your face, and don’t style it (just make sure it’s clean).

The background must be simple and underacting (standing against a plain wall works best). Use natural lighting when taking pictures; a friend can simply serve as your photographer. If you have friends that are studying fashion design, be sure to heed their suggestions for your wardrobe.
Your digitals should have the following pictures: full-length, up-close headshots, left and right side profiles, smiling (with teeth, without teeth), and non-smiling shots (both facing the camera and turned away from the camera). You should wear pants and a solid-colored t-shirt for your attire.

5. Do your research about the modeling agency you sign up with 
Do your study before submitting it to every modeling agency on the planet and see what sticks.
Do your research about the modeling agency you sign up with Do your study before submitting to every modeling agency on the planet and seeing what sticks. List everything. Is this agency legitimate, which comes first and foremost?
Do they have any negative reviews, and can their company be easily verified? Are models with your appearance and stature now being accepted by this modeling agency?
What is the submission procedure for the modeling agency (detailed instructions differ by agency, but you should be able to obtain this information on their website)? Who are the current and former models for the agency? What are the newest advertising initiatives for the modeling agency? Are they collaborating with reputable brands and businesses?
Do you WANT to be represented by this firm, which would mean that you would also be representing them?

Send digitals to your top choices once you’ve identified the modeling agencies you are convinced will be a good fit for you.
If you get a call asking you to meet with an agency in person after submitting your digitals, do even more research ahead of time.

Learn about notable fashion designers, the ‘it’ supermodels of the time, and recent news in the fashion, beauty, and modeling industries. By no means do you need to be a walking “encyclopedia of fashion models”; just be observant and knowledgeable.

6. Learn to embrace rejection
Prepare your mind to accept a lot of rejection. You MUST be capable of accepting doors closing in your face without hesitation. Even the most beautiful supermodels to ever walk the earth were given the “NO” signal. Numerous people told them “NO” in various ways and numerous repetitions. It comes with the territory to be rejected. You will do better if you realize and accept that as soon as possible. Do not measure your value by how you appear to others or by their approval of you.

Start getting ready by committing to ignoring any criticism you get this week. Find out if it was simple or challenging. You needed to develop tougher skin even more so the harder it was.
Are you offended that I just encouraged you to develop a thicker skin? If so, the point is just that! Start honing your capacity to accept criticism with a smile! But don’t worry, with enough practice, anyone can pick up this skill.
Every “NO” is simply one “NO” closer to a “YES,” so keep that in mind when you encounter rejection.

7. Make yourself constantly look better
Take good care of your physique, health, skin, and hair. Whether you like it or not, modeling is an aesthetically focused industry, and appearance/beauty is unquestionably important. (Despite this, anyone can succeed as a commercial model regardless of physical attractiveness or body type.) The height and weight requirements for fashion models are, however, more stringent and severe than those for any other type of modeling. Although there isn’t much you can do about genetics, it IS up to you to utilize the genetic makeup that was given to you.
You must follow your meticulous beauty routine if you want to become a model. The following routines, which are used by many supermodels, include but are not limited to the following:

Drinking copious amounts of water throughout the day to stay hydrated and maintain supple skin, quitting smoking, and consuming alcohol sparingly. Others include taking a multivitamin, working out 4-5 days a week, according to a strict diet/meal plan, wearing SPF, never going to bed in makeup, exfoliating/washing/moisturizing their face every morning and evening, and many others.
Whether you are looking at it from a business or personal perspective, feeling and looking your best will only be beneficial to you. Win-win situation. But for any aspiring fashion model, having your beauty routine down pat is unquestionably a career benefit.

A model who takes pride in her appearance is far more valuable than one who is unmotivated to maintain good hygiene and attractiveness.

If your height and weight don’t meet the current standards for fashion models, you can still pursue modeling in a variety of other fields. To discover which genres you might be a good fit for, please read this essay on the many types of modeling.

8. Be safe
Being a fashion model makes you vulnerable, especially in the beginning. So be cautious and stay safe. The most crucial advice I can give aspiring fashion models that are working with fashion designers or photographers is this: Avoid being duped by fake modeling schools (you DO NOT need to pay money to attend any modeling school or training, period).
To begin started, you shouldn’t have to pay for any photos. It should be your agency that arranges for test shoots.
Other frauds include modeling competitions, dishonest “agents,” “casting directors,” or “photographers,” phony casting calls that offer thousands of dollars in pay and a photo shoot abroad, etc.

Establish a reliable support system.
The modeling profession might be intimidating, and it’s simple to become a victim of numerous other problems (party scene, eating disorders, etc.). Inform your family and friends about your professional development.

If anything seems off or strange, they can serve as a sounding board. They could take you to a shoot and wait outside for you. When you experience rejection or a difficult time, they can keep you motivated. Have a safety net and an assistive network!

9. Be Professional
It’s not simple to break into the modeling industry. You must act with complete professionalism. Respond to phone calls. Answer emails and voicemails right away.
Being 30 minutes late for a meeting, casting call, or photo shoot is never acceptable. You should, at the very least, arrive 15 minutes early.
Planning and time management are required for this. When aspiring models think, “Well, I’m pretty enough to be a model, so I will just glide by with my looks alone and no effort,” they are making a big error.

Many aspiring models in the past quit the modeling business because their lack of professionalism, bad attitude, and reputation started to overwhelm their attractiveness.

With a diva, no one wants to work. There are many other stunning women in the world who WON’T be disrespectful or snobby.
When you book a gig, you are speaking for your agency as well as yourself.
Treat EVERYONE with respect while you are on set. If your makeup artist followed a precise instruction that was provided to her but you don’t like the way your makeup turned out, it’s too bad. Do your part now that she has finished hers.

Regardless of your preference for cosmetics, take some killer shots and refrain from disparaging the makeup artist in public. In your modeling profession, showing respect and consideration will go a long way.

10. Commit to work
Although modeling may look glamorous and simple, that is far from the truth.
To become a model, you’ll need to put in a lot of effort.
Are you prepared to stick to your diet, exercise, and beauty routine even when you are having a tough time finding work? Are you prepared to work a 12-hour photo session in chilly, windy weather while donning an outfit that provides no warmth, all while obtaining the shot and being compliant?
Have you acknowledged that, after signing with a modeling agency, it can take years before you achieve success (if ever), as your agency works to advance your modeling career?

Are you prepared to spend a large amount of time away from your significant other, your family, your friends, and the comforts of home while taking lengthy overseas trips? When business is sluggish, are you prepared to take a side job that is utterly unappealing? Are you adaptable and willing to undertake a drastic hairdo change if your employer asks you to? By no means are these obligations designed to terrify you; modeling CAN be enjoyable, gratifying, thrilling, and glamorous. Make sure you are prepared to commit regardless of what, and that you are aware of the positive and negative potential on both sides!

11. Build your social media following
If you want to become a fashion model, you probably want to be represented by a modeling agency.
As previously indicated, while you wait for responses from modeling agencies, upload your digitals, practice posing and walking, build a beauty routine, etc.
Amass a following on social media in the meanwhile. Unbelievable as it may seem, it might help you be signed to an agency! Social media following creation is a relatively recent phenomenon.
Nowadays, modeling agencies analyze a model’s online viewership when deciding whether or not to sign them.
Models are frequently used by advertisers, but they increasingly want to hire models that already have a following that they can market to.

Although it is not a prerequisite, having a sizable social media following is a key quality for fashion models. There are currently no indications that this tendency may slow down. So as soon as you can, join the bandwagon. Be judicious in your social media messaging and strategy.

Know your values, be genuine with your followers, communicate with them frequently, and share beautiful photographs! Even further, you can launch a blog, a YouTube channel, or something similar. Due to their massive followings, several unintentional influencers have transitioned into successful professional models.

12. Never let your pride down
You have seen most of the procedures to becoming a model up to this point, but maintaining your pride is just as crucial. You are still a worthwhile person with feelings, thoughts, and opinions regardless of what happens.
Much more than just a gorgeous face, you are.
The majority of fashion models agree to the bookings made for them by their agency, which is acceptable and rather common.
But you must learn to speak out and express your opinion before it is too late if something ever crosses the line or makes you feel uncomfortable. Although we just emphasized that devotion is a crucial quality, there is a thin line.

Never let your career become so important to you that it takes precedence over you and your needs. What do you believe in? Make it clear from the beginning and don’t budge.
The better wealthy you will be, the less anxious you will be about acceptance and approval. Always have your own back and know when to use force. Who will defend you if not yourself, after all?

How many types of fashion models are there?
1. Runway Modeling
2. Plus Size Models
3. Fitness Model
4. Glamour Models
5. Alternative models
6. Parts Model
7. Promotional model

Now that you know how to become a model, you must also know the various career alternatives in modeling and choose the one that best suits you.

1. Runway Modeling
Runway models participate in runway events and are required to routinely change their attire and cosmetics.
A runway or ramp is a platform where models walk to display clothing and accessories during a fashion show. A runway model’s experience affects whether they are hired.

2. Plus Size Models
Plus-size models can be defined as those whose dimensions are larger than editorial fashion models. They participate in the promotion of cosmetics, stylish accessories, and plus-size apparel.
More and more plus-size models are appearing in fashion magazines and working in the fashion business.
The idea of creating clothing for the plus-size market is growing among designers.

3. Fitness Model
A well-defined figure with toned muscles characterizes a fitness model. These models are leaner and heavier due to their increased muscular mass.
These fitness models frequently appear in magazine advertising, but some of them also work as fitness trainers and participate in fitness-related competitions. To find out everything you need to know about how to become a fitness model, read this tutorial.

4. Glamour Models
Glamour model agencies don’t have a set standard for the model’s physical attributes; instead, it varies from location to location what standards they maintain.
These models can be found in calendars, men’s magazines, lingerie modeling, and music videos, with a general focus on a person’s sexual appeal.

5. Alternative models
Alternative models are those unorthodox women who favor participating in punk, goth, and fetish photo sessions and who have unusual physical characteristics.

6. Parts Model
According to a certain bodily part, parts models are used. I can take the form of hands, legs, chest, lips, etc. Unattractive portions are also in demand, despite the fact that attractive parts are the majority of the time. Some representation firms only work with models whose body parts are in demand.

7. Promotional model
A promotional model is a visually beautiful person hired to interact with clients in order to draw them to a product or service. By providing information about the goods, they give customers a real experience. Trade exhibitions, events, shopping centers, nightclubs, and other public locations all feature them.

Frequently Asked Questions

How do you become a fashion model?
There are many different categories of fashion models. So the first thing you need to do is figure out what kind of a model you want to be. Once you have a category determined, you would need to start setting up a portfolio which you will need to field to various agencies so that you can start getting modeling gigs.

What should a fashion model be like?
Generally, fashion models are expected to be tall and capable of carrying a lot of different looks and clothing. While being skinny used to be a common enough requirement, plus-sized models are also increasingly in demand these days.

What do you need as an aspiring model?
The most important thing for an aspiring model is to have a good quality professional modeling portfolio. Your modeling portfolio is a curated sample of your previous work or sample shots that can show potential clients what you look like and what kind of work you are capable of doing.

Content  courtesy of Pixpa & NFH


Fashion Industry

The fashion industry is a multibillion-dollar global sector focused on the production and retail of clothing. Some analysts make a distinction between the garment industry, which creates “mass fashion,” and the fashion industry, which creates “high fashion,” but by the 1970s, these distinctions were becoming less clear.
The simplest definition of fashion is the type(s) of clothing and accessories that individuals or groups of individuals choose to wear at any particular period.
The high-end designer clothes displayed on Parisian or New York City catwalks may not look the same as the mass-produced sportswear and streetwear found in global markets and malls.

The design, production, distribution, marketing, retailing, advertising, and promotion of all kinds of clothing (for men, women, and children) are all included in the fashion industry, from the most exclusive and pricey haute couture (literally, “high sewing”) to regular, everyday items like lingerie and sweatpants.
The more general term “fashion industries” is occasionally used to describe a wide range of businesses and services that serve millions of customers worldwide.
The contemporary era is what gave rise to the fashion business. Before the middle of the 19th century, almost all clothing was produced specifically for each person, either at home or on-demand from dressmakers and tailors.

With the development of new technologies like the sewing machine, the rise of global capitalism, the growth of the factory system of production, and the proliferation of retail establishments like department stores, clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices by the beginning of the 20th century.

Although the fashion business originated in Europe and America, it has now become a worldwide, highly globalized sector. Clothes are frequently created in one nation, produced in another, and then sold in a third.
For instance, a U.S.-based fashion brand may purchase fabric from China, have the garments made in Vietnam, have the finishing touches added in Italy, and then have the finished products delivered to a U.S. warehouse for distribution to retail stores abroad.

One of the biggest jobs in the United States for a long time and it still is in the twenty-first century is the fashion sector.
However, employment significantly decreased as production shifted more and more overseas, particularly to China.
A global production estimate of textiles and clothing is difficult to find because data on the fashion industry are normally reported for national economies and expressed in terms of the industry’s numerous distinct segments.
However, it is undeniable that the industry represents a considerable portion of global economic activity by any standard.

There are four layers to the fashion industry: the manufacturing of raw materials, primarily fibers and textiles but also leather and fur; the creation of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and marketing.

These levels are made up of a variety of distinct but interconnected sectors, all of which are committed to meeting customer demand for garments while preserving the ability of industry players to make a profit.

Key sectors of the fashion industry

1. Textile Design and Production
Textiles are used to create the majority of clothing. One of the early successes of the Industrial Revolution in the 18th century was the partial automation of the spinning and weaving of wool, cotton, and other natural fibers. These procedures are now carried out by highly automated, quick machinery.
Fabrics used in clothing are produced by a sizable portion of the textile industry.
Both natural fibers (such as wool, cotton, silk, and linen) and synthetic fibers (like nylon, acrylic, and polyester) are employed. The usage of eco-friendly fibers like hemp has increased as a result of a growing interest in sustainable fashion, sometimes known as “eco-fashion.”

High-tech synthetic fabrics may drain away moisture (like Coolmax), resist stains (like 303 High Tech Fabric Guard), retain or release body heat, and offer protection from fire, weapons (like Kevlar), cold (like Thinsulate), ultraviolet radiation (like Solarweave), and other dangers. Through the use of dyes, weaving, printing, and other manufacturing and finishing techniques, fabrics can be created with a broad variety of effects.
To design fabrics with colors, textures, and other attributes that anticipate customer desire, textile makers collaborate with fashion forecasters well before the clothes production cycle.

2. Fashion Design and Manufacturing
Few fashion designers, such as Coco Chanel or Calvin Klein, who produce exceptional high-fashion collections, whether couture or prêt-à-porter (“ready-to-wear”), have historically achieved fame as “name” designers.
Contrary to popular assumption, these designers have a significant impact on defining fashion trends, but they do not impose new trends; instead, they work to create clothing that will appeal to consumers.
The vast majority of designers work anonymously for manufacturers as members of design teams, transforming current trends into clothes that can be sold to regular people.

Designers are influenced by a variety of things, such as active sportswear, street styles, and costumes from movies and television.

For the majority of designers, computer-assisted design processes have supplanted or replaced more traditional design procedures like drawing sketches on paper and drapeing fabric on mannequins.
These enable designers to quickly alter the silhouette, fabric, trimmings, and other aspects of a suggested design and give them the opportunity to instantly discuss the proposed modifications with colleagues, whether they are in the same room as them or on a different continent.
Only a tiny fraction of designers and producers create cutting-edge high-fashion clothing.
Even fewer (primarily in Paris) manufacture haute couture. Most manufacturers create affordable or moderately priced clothing.
Most businesses depend on independently owned manufacturing companies or contractors to make the clothing according to the fashion company’s standards, however other businesses employ their own production facilities for some or all of the manufacturing process.

Manufacturers in the women’s clothing industry often create a number of product lines (collections) each year, which they then supply to retailers at specific times of the year.
Even more regularly, certain “fast fashion” producers release new products. Planning a line and creating the designs involves the entire product development team.
To show samples to retail purchasers, the materials (fabric, linings, buttons, etc.) must be located, ordered, and procured.
The transformation of the clothing design into a pattern that comes in a variety of sizes is a crucial step in the garment-making process. Patterns can’t just be consistently scaled up or down from a basic template because the human body’s proportions change as weight fluctuates.

A traditionally highly skilled occupation, pattern creation. Despite advancements in computer programming in the early 21st century, it is challenging to alter larger designs for every figure.

No of the size, the fabric is cut into the parts that will be connected to construct a garment according to the pattern, which may be written on paper or programmed as a set of computer instructions. Fabric is cut using computer-guided knives or powerful lasers that can cut multiple layers of fabric at once for all but the most expensive clothes.

The assembling of the garment is the next step in the manufacturing process. The advent of computer-guided machinery and other technological advancements led to the automation of several garment assembly processes in this area as well.
Nevertheless, stitching is still a labor-intensive operation at its core.

This puts unstoppable pressure on apparel manufacturers to locate their operations in low-wage areas where there are frequent problems with workplace safety and labor exploitation.
Up until the Triangle shirtwaist factory fire of 1911, which led to increased unionization and regulation of the industry in the United States, New York City’s fashion industry was dominated by sweatshops that were situated on the Lower East Side.

Due to its low labor costs and highly organized workforce, China became the world’s largest producer of clothes in the late 20th century.

Clothes that have been assembled go through a variety of steps known as “finishing.” These include the addition of ornamental components (beading, embroidery), buttons and buttonholes, hooks and eyes, snaps, zippers, and other fasteners; hems and cuffs; and brand-name labels and other labels (often legally required) specifying the fiber content, washing instructions, and country of manufacture. Following pressing, finished items are packaged for shipping.

Following World War II, importing nations severely restricted the trade in textiles and clothing by imposing quotas and tariffs. Beginning in the 1980s, these protectionist restrictions that were eventually unsuccessful in halting the transfer of the textile and apparel industry from high-wage to low-wage nations were gradually dropped.

Under the regulatory auspices of the World Trade Organization and other international regulatory bodies, they were replaced by a free-trade strategy that acknowledged the competitive advantage of low-wage countries as well as the advantage provided to consumers in rich countries by the availability of highly affordable clothing.

Production may now be tightly correlated to market conditions even over vast distances thanks to the development of containerization and reasonably priced air freight.
For commercial and statistical purposes, underwear and other accessories like shoes and purses are typically not included in the garment business, but they are nonetheless strongly related to it.

Similar to clothing, accessories come in a variety of price points, from high-end luxury goods to low-cost mass-produced goods.
Similar to clothing manufacturing, accessory production frequently occurs in low-wage areas.
High-end accessory manufacturers, particularly those that make handbags, face intense competition from knockoffs, which are frequently made in the same factories as the original products using subpar materials.

The introduction of containerization and reasonably priced air freight also made it possible for production to be closely correlated with market conditions even over vast distances.
The production and distribution of accessories like shoes and handbags as well as underwear are closely related to the fashion industry, despite the fact that they are typically not included in the clothes industry for trade and statistical purposes.
Similar to clothing, a wide range of products are made for accessories, from high-end luxury goods to low-cost mass-produced items. Similar to the manufacturing of clothing, accessory production frequently occurs in low-paying contexts.
High-end accessory manufacturers, notably those who make handbags, face stiff competition from knockoffs, or fake products that are sometimes made in the same facilities as the real thing but with subpar components.

Despite being forbidden by a number of international agreements, the trade in these knockoff goods is challenging to regulate. Name-brand producers lose hundreds of millions of dollars in revenue every year as a result.

3. Fashion Retailing, Marketing, and Merchandising
After the clothing has been created and produced, it must be sold.
However, how will clothing travel from the maker to the consumer? Retail refers to the industry of purchasing clothing from producers and selling it to consumers.
Three to six months prior to the buyer being able to purchase the clothing in-store, retailers make first purchases for resale.
Fashion marketing is the act of controlling the flow of merchandise with the aim of maximizing a company’s sales and profitability, from the initial selection of designs to be made to the display of products to retail buyers.
The understanding consumer desire and responding with the relevant products are essential for successful fashion marketing.

Marketers inform designers and producers about the kind and quantity of things to be created through sales tracking data, media attention, focus groups, and other methods of gathering consumer preferences. Therefore, marketers are in charge of determining the target market for a fashion company and reacting to their preferences.

Both the wholesale and retail levels of the market are active. Companies that don’t retail their own goods must sell those goods to retailers like boutiques, department stores, and online sales companies at wholesale costs.

To find a good fit between the clients of the store and the items of the manufacturer, they use fashion shows, catalogs, and a sales force equipped with samples of the products.

For businesses that do offer their own items at retail, product compatibility with their own consumer base is of utmost importance to marketers. Marketing includes promotional efforts including print and other media advertising at both the wholesale and retail levels with the goal of building brand awareness and reputation for various traits like quality, affordability, or trendiness.

Merchandising, which aims to increase sales and profitability by persuading customers to buy a company’s items, is closely tied to marketing.

Selling the correct product, at the right price, at the appropriate time and location, to the right customers is the definition of merchandising as it is commonly used.

Thus, fashion merchandisers must rely on marketers’ knowledge of consumer preferences when making decisions about things like stocking appropriate merchandise in sufficient but not excessive quantities, offering items for sale at enticing but still profitable prices, and marking down overstocked items. By using store windows, in-store displays, and special promotional activities, merchandisers can present their products in an appealing and approachable way.

Merchandising experts must be able to swiftly acquire new stocks of the desired product in order to meet spikes in demand.

An automatic order for a given quantity of clothes of a specific sort and size to be delivered in a matter of days can be sent to a production facility in Shanghai by inventory-tracking computer software in a department shop in London, for instance.

Early in the twenty-first century, the Internet had grown to be a significant retail outlet, posing new problems (such as the inability of customers to try on clothing before buying it, the need for facilities designed to handle clothing returns and exchanges), as well as providing merchandisers with new opportunities (e.g., the ability to provide customers with shopping opportunities 24 hours per day, affording access to rural customers).

Merchandising has become one of the pillars of the contemporary fashion business in an era of expanding shopping options for consumers and fierce price competition among stores.

4. Fashion Shows
In addition to merchants (such as fashion buyers), media (such as fashion journalists), and direct customers, fashion designers and manufacturers also market their products to the media.
Paris couture houses started allowing their clientele to examine the newest looks privately as early as the late 19th century.
Starting in the first decade of the 20th century, department stores and couture companies both frequently staged fashion shows with top models. Ready-to-wear designers in other nations started staging fashion presentations in the same way as Parisian couturiers did, for an audience that included buyers, journalists, and private clientele.

Fashion shows played a bigger part in the introduction of new designs in the late 20th and early 21st centuries as they evolved into elaborate theatrical events conducted in larger settings with elevated runways (“catwalks”) specially built for the models.
Fashion shows had become a regular fixture of the fashion calendar by the early twenty-first century.

The official syndicate of couture designers, which consists of the most upscale and expensive fashion houses, hosts two couture shows a year in Paris (in January and July). These shows feature clothing that might be ordered by potential customers but are frequently intended to display the designers’ opinions on current fashion trends and brand image.
Shows of ready-to-wear clothing,

During spring and fall “Fashion Weeks,” of which the most significant take place in Paris, Milan, New York, and London, separate presentations of both men’s and women’s clothing are held. On the other hand, there are dozens of different fashion weeks worldwide, from Tokyo to So Paolo.

These events, which are far more significant commercially than the couture shows, are primarily targeted at buyers for department stores, wholesalers, and other significant markets as well as fashion journalists.
Fashion shows, which receive extensive media coverage, both reflect and push the direction of change in the industry.
Instantaneously broadcast images and recordings of fashion shows are used by mass-market manufacturers to create cheap clothing that is either a direct copy of or an inspiration for runway designs.

5. Media and Marketing
All forms of media are crucial to the marketing of fashion. In the latter half of the 18th century, specialized fashion publications first appeared in France and England.
Fashion periodicals like the French La Mode Illustrée, the British Lady’s Realm, and the American Godey’s Lady’s Book multiplied and thrived in the 19th century.

Fashion magazines, which publish articles, hand-colored illustrations (known as fashion plates), and advertisements, along with other innovations like the sewing machine, department stores, and ready-to-wear clothing made in standard sizes, contributed significantly to the modern era’s democratization of fashion.

Fashion photography and extensively illustrated fashion publications like Vogue grew in popularity as a result of the early 20th-century development of efficient and affordable techniques for reproducing photos in print media. Rapidly, magazine advertising took over as the fashion industry’s main marketing strategy.

People from all over the world can now watch fashion displays and copy the celebs’ styles thanks to the development of newsreels, short films of current events, and the growth of television.
The Internet era saw the dominance of visual media continue, with fashion blogs becoming a more significant channel for the dissemination of fashion news.

Celebrities get the chance to be photographed wearing designer clothing at red-carpet events like award ceremonies, giving the designers important publicity.

6. World Fashion
Today, the majority of people wear what can be called “global fashion,” a condensed and extremely affordable version of Western attire, frequently consisting of a T-shirt and pants or a skirt.
In addition, there are several smaller, more niche fashion sectors that serve certain national, regional, ethnic, or religious markets throughout the world.
The design, manufacture, and marketing of saris in India and boubous in Senegal are two examples.
On a smaller, regional basis, these industries coexist with the global fashion industry.

The widespread adoption of the hijab (religiously suitable attire) by Muslim women in the early twenty-first century, not only in the Middle East but also throughout the Islamic world, was a notable advance in the subject of ethnoreligious dress.

Veiling standards and fashions vary widely because there are millions of Muslim women living in different nations worldwide.

For some people, veiling entails a complete exclusion from the ups and downs of fashion. Other ladies, notably those for whom modest clothing is required in public, might put on chic European fashions under their more traditional street clothes.

Others have aimed for appearances that are stylish yet understated.
The market for modest clothing was expanding internationally at the start of the twenty-first century.
A growing number of suitable and fashionable styles were created by Muslim and non-Muslim designers, and a large number of fashion blogs and magazines specifically for Muslim women were made available.

As seen by efforts to create modest yet functional swimwear and sportswear for Muslims, certain designers and producers faced not just the aesthetics of modest apparel but also the practical issues involved with the conservative dress.

7. The Fashion System
The “fashion system,” which includes the business of fashion as well as the art and skill of it, as well as not only production but also consumption, is a bigger social and cultural phenomenon that includes the fashion industry.

In addition to the individual consumer who chooses, purchases, and wears clothing as well as the language and visuals that influence how customers think about fashion, the fashion designer is a significant factor.
All the elements involved in the entire process of fashion transformation are part of the fashion system. Some aspects of fashion, which involve variety for the sake of novelty, are inherent (e.g., when hemlines have been low for a while, they will rise).

Other elements are outside (e.g., major historical events such as wars, revolutions, economic booms or busts, and the feminist movement).
Individual trendsetters like Madonna and Diana, Princess of Wales, as well as changes in lifestyle like the introduction of new sports like skateboarding in the 1960s and music all, contribute to the development of trends (e.g., rock and roll, hip-hop).

Fashion is a complicated social phenomenon that involves a number of sometimes competing motivations, including the need to both express one’s individuality and to belong to a group, as well as the desire to both follow fashion icons and defy convention.
In order to satisfy any consumer’s desire to embrace or even to reject fashionability, however that term may be defined, the fashion business must be diversified and adaptable enough to do so.

Photo Credit Cynthia Kimathi
Content courtesy of Britannica & NFH


Bonang Matheba And Steve Madden Announce A Summertime Collaboration.

South African powerhouse Bonang Matheba will launch the Steve Madden Bonang Matheba Holiday Select Collection, marking the brand’s first-ever African partnership.
This partnership demonstrates Steve Madden’s trend-setting edge yet again as part of the brand’s build-up in honor of its ten-year anniversary in Africa.

Six shoe types and two handbag designs make up Bonang Matheba’s holiday collection, which, in the view of the fashion star, best captures the joyous spirit of a South African summer.

She stated, “I was looking for styles that would be fantastic for holidays, celebrations, dancing the night away in, or perhaps be the perfect gift to spoil someone special throughout the holiday season. Looking at the collection, which is distinguished by its distinctive Bonang packaging, Bonang has done an excellent job.


The line will debut during the 7 November Steve Madden Spring/Summer collection unveiling and go on sale in stores and online on November 6, 2022.

The Steve Madden Spring/Summer collection’s official debut and fashion show were invite-only events that took place at the Zeitz Mocaa Museum in Cape Town on November 7.

Guests were treated to a sunset fashion presentation themed “Walk in Central Park” that featured Steve Madden’s just released SS22 Spring/Summer clothes collection as well as the footwear line for the next season.

The well-known American brand Steve Madden entered the South African retail industry in 2013 with the opening of its first African location in Fourways, Johannesburg. To date, the business has grown to 14 retail locations around the country. The local team members, however, are aiming for market share in Africa, and Steve Madden has expanded its reach to include Namibia in keeping with its growth strategy of exposure through strategic locations on the continent.

Country manager Michelle de Fonseca stated at the launch that the brand’s emphasis is on its online offering, which ships throughout Africa, as well as standalone storefronts in chosen locations throughout important African markets. 20 standalone locations are planned for the end of 2023 as part of the company’s “goal to continue our successful retail expansion,” the spokesperson added.

De Fonseca stated the following in regards to the season’s debut and fashion show: “Steve Madden is synonymous with must-have footwear, and we are the most admired and sought-after shoe brand in SA. We set trends in the market for footwear, bags, and accessories, therefore we are thrilled to be entering the men’s and women’s clothes space with the same edginess and Steve Madden trademark of our shoes.



The Steve Madden Bonang Matheba Holiday Select Collection, the result of this season’s collaboration with South African giant Bonang Matheba, was revealed and announced at the event’s fashion showcase of the newest footwear and clothing.

The marketing manager for Steve Madden SA, who came up with the idea for the partnership, Tumelo Mmusi, called it “history in the making.” For the first time, Steve Madden International has partnered with African talent, demonstrating the brand’s dedication to the South African and African markets.

A variety of go-to holiday looks were chosen by Bonang for the Steve Madden Bonang Matheba Holiday Select Collection. Everyone on the earth, according to Bonang, would choose Steve Madden if they were to collaborate with a business.

Speaking on the relationship between the USA and South Africa, Ian Funk, president of international sales for the company based in New York, who was present at the event in Cape Town, said, “Our staff is enthralled by South Africa and the potential that lay ahead. We are thrilled about the collaboration with Bonang and eager to grow and work our magic together.

Lift Airlines, Home Suite Hotels, House of BNG, SoHo, and Mac Cosmetics are just a few of the well-known companies that have teamed up with Steve Madden for the launch.

Content courtesy of Front Page, Zalebs & NFH

African Fashion Show: DC Fashion Week Celebrates Its 37th Season

After celebrating its 37th season over four nights and showcasing models, designers, entrepreneurs, and guests, DC Fashion Week came to a conclusion. Menswear, Emerging Designers, and Couture designs by a broad group of creatives from both local and foreign origins showcase the multifaceted centrality of Washington, DC.

Williams, a native of Chicago, was inspired to create the semi-annual DCFW trade fairs by his professional experiences in the years after moving to Washington, D.C.
“I began my career as a model and actor before venturing into designing and beginning to produce. And as a designer, I wanted to increase awareness of our brand, Williams recalled.

“At the time, DC lacked a single reputable trade fair that truly displayed fashion, so I started fashion week,” the author said.
His expertise in managing the DC fashion market for more than 20 years was made clear by the 36 seasons that preceded the most recent DCFW.
A Menswear Collections show showcasing brands like Andrew Nowell Menswear, Earle Bannister, The Debonaire Club Clothiers, and Obioma Fashion marked the beginning of the Spring/Summer designer showcases.

The Friday, September 23 display was a significant departure from conventional ideas of masculinity in clothing, both formal and informal. The variety of shapes, patterns, and tales was inspired by experimentation and playfulness.
The menswear presentation showcased diversity and inventiveness in both models and designs, from Andrew Nowell’s silver-blue jacquard short set to Earle Bannister’s wool animal-eared masks.

The 37th season’s opening fashion show is taking place. William’s explained the significance he placed on the event: “We’re one of the few big fashion weeks that still has an exclusive menswear collection presentation that’s really important to me.

Designers from Saturday’s Emerging Designers Showcase, who ranged in age from nine to eighty and many of whom were DC residents paying respect to their homeland, used their creations to share their stories, bring attention to social issues, and acknowledge history and culture. History was the focus of one designer team’s collection, led by Coco Wright and Adisa Bomani of Coco Bomani.

Bomani means “warrior,” while Coco means “chocolate. The idea that slaves were the origin of all fashion was the idea behind Coco.
Without cotton, there would be no textile industry, thus we pay respect to everyone who helped bring Ean to this place, including your parents, ancestors, and your mother’s mother’s mother.

The individuals who brought you here are represented by what you wear from Coco Bomani, according to Bomani, who unveiled the brand’s cutting-edge and detailed creations.
When displaying her varied ‘My Closet’ collection, Delight Dzansi, CEO and creative director of alkeBULAN and a graduate of the University of Maryland had a similar concept for her brand’s target market.

In order to provide ethnic clothing for Africans and people of African origin worldwide while also generating employment, alkeBULAN was founded in 2018.
Designer Aje’Ne Thomas of the Accept All Love All company created a palette of vibrant colors specifically for people who struggle with sadness and anxiety.

Briscoe Nero, the designer of Fedele Nero, devoted his collection to his hometown in Washington, DC, by accentuating designs with local cues like the cherry blossom branches that ran along the seams of some of his outfits.
Creatives had a forum to promote the topics and cultures they care about thanks to the Emerging Designers presentation.

The crowd felt opulent on the final night of festivities when International Couture ensembles were unveiled. While some labels, including Williams’ Corjor International, Eryn Boggs, and Troy Anthony made their only weekend appearance on the final night, others, like Obioma Fashion, recategorized themselves for comebacks.

Content courtesy of The Hilltop Online, DC Fashion Week & NFH


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