Thursday 24th of April 2025

Nairobi, Kenya

Tag: fashion influencers

Adidas Originals Debuts Flagship Store in Kenya, Marking Major Expansion into East Africa

Posted on by Oscar Alochi

Nairobi’s vibrant streetwear scene welcomed a significant new player earlier this month. On April 4th, 2025, Adidas Originals officially landed in Kenya, with WAMA International Group proudly unveiling the brand’s flagship store at the prestigious Westgate Mall. This highly anticipated opening signals a major expansion for the iconic sportswear and lifestyle brand into the East African market, providing Kenyan consumers with direct access to their coveted collections.

By Oscar Alochi | Nairobi, Kenya

Global sportswear brand Adidas Originals has officially opened its first standalone store in East Africa, setting up shop in Kenya’s capital city, Nairobi. The flagship store, located at Westgate Mall in Westlands, marks a significant milestone in the brand’s expansion strategy across the African continent.

WAMA International has launched the first adidas Originals store in Kenya. The store opened on April 4th at Westgate Mall in Nairobi.Adidas Originals is a lifestyle division of the global sportswear brand Adidas. It features trendy footwear, apparel, and accessories.#nairobifashionhub #adidas

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-23T10:27:26.709Z

A First for East Africa

The new Adidas Originals outlet is operated by WAMA International Group, a regional retail powerhouse with over 30 locations across the Middle East and Africa. This Nairobi store is the first of its kind in East Africa and showcases the brand’s lifestyle segment, which merges street culture, fashion, and heritage design.

“We are thrilled to launch our first Adidas Originals store in East Africa,” said Ismael Elmahdy, Head of Retail at WAMA International Group. “This store represents the beginning of a long-term commitment to deliver innovative, stylish, and culturally relevant products to the East African market.”

Premium Shopping Experience

The Adidas Originals store at Westgate Mall is located on the first floor and features a curated selection of lifestyle footwear, apparel, and accessories for both men and women. The design of the store embodies the brand’s global identity focusing on creativity, sustainability, innovation, and cultural inclusivity.

Elmahdy added that the space was crafted to reflect Nairobi’s vibrant and diverse urban culture, aiming to resonate with Kenya’s increasingly fashion-forward youth.

Global Commitment, Local Connection

Brett Burgess, Senior Director, Africa Export – EM South, highlighted the significance of Adidas expanding into the Kenyan market.

“It has been a great experience partnering with WAMA Group to bring this first Originals standalone store to Nairobi,” said Burgess. “As a brand, we are deeply committed to expanding our presence in Africa and contributing positively to the communities in which we operate.”

He emphasized that Adidas is not just opening stores but building platforms that foster creativity and community engagement.

This marks a major milestone for WAMA International Group. The company already operates over 30 stores across the region.A Grand Opening with Culture and CelebrationThe launch event was more than just a store opening. It featured DJs, sneaker customization, and a vibrant cultural celebration.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-23T10:34:10.717Z

Launch Attended by German Ambassador

The store launch was attended by German Ambassador to Kenya, Sebastian Groth, who served as the guest of honor. Ambassador Groth commended the brand for investing in Kenya and recognized the venture as an example of successful international cooperation.

“Adidas has shown that global brands can thrive by integrating with local markets,” Groth said. “This investment strengthens ties between Germany and Kenya and brings high-quality retail experiences to Kenyan consumers.”

Looking Ahead: Regional Expansion Plans

WAMA International has expressed plans to further expand Adidas’ presence across East Africa, with potential new stores in Kampala, Kigali, and Dar es Salaam. The group intends to focus not only on retail presence but also on local partnerships, creative initiatives, and youth empowerment programs.

This development reflects Adidas’ broader global vision to create inclusive, culturally relevant, and sustainable retail experiences while tapping into emerging markets with strong growth potential.

The event captured the brand’s focus on creativity, inclusion, and sustainability. Local culture was at the heart of the celebration.Brett Burgess, Senior Director Africa Export, EM South, praised the partnership with WAMA. He emphasized adidas’ commitment to Africa.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-23T10:35:23.237Z

About Adidas Originals

Adidas Originals is a heritage line of Adidas that draws inspiration from the brand’s rich sportswear history. Known for iconic designs like the Superstar, Stan Smith, and NMD, the brand has become a staple in urban fashion and global street culture.

With this new flagship store in Nairobi, Adidas is positioning itself to be a leading voice in the evolving African fashion and lifestyle industry.

Here are some key takeaways for Kenyans from Adidas Originals’ debut flagship store in Kenya:

  • Increased Access to Authentic Products: The opening of a flagship store at Westgate Mall in Nairobi provides Kenyans with a direct and reliable source for genuine Adidas Originals footwear, apparel, and accessories. This reduces the need to rely on third-party retailers or worry about counterfeit products.
  • Elevated Shopping Experience: The store is designed to offer a premium and immersive retail experience, embodying the brand’s values of creativity, innovation, sustainability, and cultural inclusivity. This means Kenyans can expect a more engaging and brand-focused shopping environment.
  • Curation of Lifestyle and Streetwear: Adidas Originals is known for its strong ties to streetwear and urban culture. The store will offer a curated selection of lifestyle products, catering to the fashion-forward Kenyan consumer and reflecting global trends with a local touch.
  • Focus on Local Community and Tastes: Adidas aims to connect with the local community and is committed to offering products tailored to local tastes. This suggests that the store’s offerings might evolve to include styles and collaborations that resonate with the Kenyan market.
  • Economic Opportunities: The establishment of a flagship store, spearheaded by WAMA International Group, signifies investment in the Kenyan retail sector and could potentially create employment opportunities. Further expansion plans across East Africa by WAMA also hint at potential future growth in the region.
  • Growing International Brand Presence: This move highlights the increasing interest of major international brands in the East African market, particularly Kenya, recognizing its growing consumer base and economic potential.
  • Inspiration for Local Retail: The design and concept of the Adidas Originals flagship store could serve as inspiration for local Kenyan retailers looking to elevate their own customer experiences and store aesthetics.
  • Platform for Cultural Expression: The launch event itself, featuring DJs, sneaker customization, and cultural showcases, indicates that the store could become a hub for celebrating creativity and local culture within the streetwear scene in Nairobi.
  • Potential for Partnerships and Collaborations: As Adidas aims to connect with the local community, there might be future opportunities for collaborations with Kenyan artists, designers, and influencers.
  • Contribution to the Retail Landscape: The addition of a prominent international brand like Adidas Originals further diversifies and enriches the retail landscape in Nairobi, offering consumers more choices and potentially driving competition and innovation within the sector.

#AdidasOriginalsKE #AdidasNairobi #AdidasInAfrica #StreetwearAfrica #NairobiFashion

For media inquiries, interviews, or partnerships: Visit www.adidas.com or contact WAMA International Group.

Content courtesy of NFH Digital Team

A Night of Ghanaian Fashion Triumph: The Top 25 Power List 2024 Gala Redefines Industry Standards

Posted on by Fashion Tribe Influencer

Accra, Ghana – April 2, 2025 – The atmosphere was charged with excitement as the grand ballroom in Accra shimmered with the vibrant hues of Ghanaian textiles, marking the unveiling of the Top 25 Ghana Fashion Industry Power List 2024. More than a mere announcement, the event hosted by Nueva Comms in partnership with Melange Africa, stood as a pivotal moment, solidifying Ghana’s place as a dominant force in global fashion.

The gala evening was a seamless blend of style and substance, bringing together Ghana’s foremost fashion luminaries in a celebration of creativity, innovation, and relentless dedication. The unveiling of the honorees was met with palpable pride and camaraderie, underscoring their pivotal roles in shaping Ghanaian fashion on a global scale.

Ghana’s fashion industry is set to receivegroundbreaking recognition with the launch of the Top 25 Ghana FashionIndustry Power List 2024, an exclusive ranking of the most influentialindividuals shaping the country’s fashion landscape.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-04T07:51:04.312Z

A Tapestry of Talent: Unveiling the Honorees

The 2024 Power List spotlighted a diverse array of talents, each contributing uniquely to Ghana’s fashion tapestry:

  • Aisha Ayensu (Designer, Christie Brown): Renowned for her fusion of contemporary silhouettes with traditional African textiles, Aisha Ayensu has graced international runways and dressed celebrities worldwide. Her brand, Christie Brown, epitomizes feminine strength and elegance, establishing her as a global fashion icon.

Aisha Ayensu (Designer, Christie Brown): Renowned for her fusion of contemporary silhouettes with traditional African textiles, Aisha Ayensu has graced international runways and dressed celebrities worldwide.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-04T10:45:34.334Z

  • Nana Akua Addo (Fashion Influencer): Beyond her role as a style icon, Nana Akua Addo serves as a cultural ambassador, championing Ghanaian designers and advocating for African fashion globally. Her bold approach to fashion has redefined norms and inspired a new generation of creatives.

Nana Akua Addo (Fashion Influencer): Beyond her role as a style icon, Nana Akua Addo serves as a cultural ambassador, championing Ghanaian designers and advocating for African fashion globally.Her bold approach to fashion has redefined norms and inspired a new generation of creatives.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-04T10:46:53.882Z

  • Joyce Ababio (Founder, JACCD Design Institute Africa): A visionary in education, Joyce Ababio has dedicated herself to nurturing Ghana’s next wave of designers through JACCD Design Institute Africa. Her institution is a hub of creativity, producing graduates who push the boundaries of design and innovation.

Joyce Ababio (Founder, JACCD Design Institute Africa): A visionary in education, Joyce Ababio has dedicated herself to nurturing Ghana's next wave of designers through JACCD D.I.A. Her institution is a hub of creativity, producing graduates who push the boundaries of design and innovation.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-04T10:48:14.302Z

  • Claudia Lumor (Founder, Glitz Africa): Through Glitz Africa, Claudia Lumor has created a powerful platform for showcasing Ghanaian fashion, beauty, and lifestyle. Her magazine and events elevate local talent, significantly boosting the industry’s visibility.

Claudia Lumor (Founder, Glitz Africa): Through Glitz Africa, Claudia Lumor has created a powerful platform for showcasing Ghanaian fashion, beauty, and lifestyle. Her magazine and events elevate local talent, significantly boosting the industry's visibility.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-04T10:53:53.894Z

  • Roberta Annan (Founder, Africa Fashion Foundation): Roberta Annan’s impact extends beyond fashion, focusing on sustainable development and empowerment within the African fashion industry. Her foundation supports emerging designers, fostering economic growth and cultural exchange.

Roberta Annan (Founder, Africa Fashion Foundation): Roberta Annan's impact extends beyond fashion, focusing on sustainable development and empowerment within the African fashion industry. Her foundation supports emerging designers, fostering economic growth and cultural exchange.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-04T10:57:35.173Z

  • Sumaiya and Kabutey Dzietro (Designers, Pistis Ghana Designers): Known for their bespoke creations, Pistis Ghana Designers have redefined bridal and occasion wear in Ghana. Their meticulous craftsmanship and use of luxurious fabrics have garnered a loyal clientele.
  • Oheneba Yaw Boamah (Designer, Abrantie The Gentleman): Abrantie The Gentleman has revolutionized Ghanaian menswear, blending traditional elements with contemporary aesthetics. His designs embody sophistication and redefine modern masculinity.
  • Selina Bebaako-Mensah (Selina Beb, Accessories Designer): Selina Beb has elevated accessory design in Ghana, crafting exquisite handbags and jewelry that complement and enhance Ghanaian fashion. Her pieces blend traditional craftsmanship with contemporary flair.
  • Quincy Koranteng (Fashion Photographer, Vine Imagery): Quincy Koranteng’s photography captures the essence of Ghanaian style, transforming fashion into art with vibrant colors and dynamic compositions.

🏆 The 2024 Honorees: Ghana’s Fashion Powerhouses

Each honoree was selected after a meticulous review process by a five-member jury. From designers and educators to stylists, editors, and influencers, the list celebrates the dynamic mosaic of talent driving Ghana’s fashion evolution:

  1. Aisha Ayensu (Designer, Christie Brown)
    A global beacon of Ghanaian luxury fashion, Ayensu’s work fuses contemporary design with traditional African aesthetics, earning Christie Brown a place on international runways.

  2. Nana Akua Addo (Fashion Influencer)
    A fearless style maven and red carpet icon, she’s raised the bar for fashion influence, using her platform to promote Ghanaian and African design talent globally.

  3. Joyce Ababio (Founder, JACCD Design Institute Africa)
    A fashion education pioneer, Ababio continues to empower emerging designers through her world-class design institute.

  4. Claudia Lumor (Founder, Glitz Africa)
    Her media empire, Glitz Africa, spotlights fashion, beauty, and lifestyle, offering a critical platform for emerging and established creatives.

  5. Roberta Annan (Founder, Africa Fashion Foundation)
    A champion for sustainability and innovation, Annan supports African designers through funding, mentorship, and access to global fashion markets.

  6. Emmanuel Ekuban (Nuel Bans) (Editor-in-Chief, Debonair Afrik)
    A tastemaker in digital fashion journalism, Ekuban has elevated fashion storytelling and style media through Debonair Afrik.

  7. Sumaiya and Kabutey Dzietror (Designers, Pistis Ghana)
    This iconic design duo redefined bridal and occasion wear in West Africa with couture-level craftsmanship and elegance.

  8. Nana Tamakloe (Founder, FashionGHANA.com & Accra Fashion Week)
    A key player in digital fashion advocacy and runway production, Tamakloe’s platforms continue to export Ghanaian style to a global audience.

  9. Ekow Barnes (Writer, Creative Lead, WB Group)
    A celebrated fashion writer and creative strategist, Barnes bridges fashion, culture, and storytelling with global flair.

  10. Oheneba Yaw Boamah (Designer, Abrantie The Gentleman)
    Known for redefining contemporary menswear, Boamah’s label fuses Ghanaian tradition with modern tailoring.

  11. Kofi Okyere Darko (KOD) (Founder, Rhythms on the Runway)
    Through one of Africa’s biggest fashion and music showcases, KOD continues to create platforms for designers to shine.

  12. Kwaku Bediako (Designer, Chocolate Clothing)
    A menswear visionary, Bediako’s pan-African fashion brand champions Afro-urban luxury and timeless design.

  13. Nelly Hagan (Designer, Duaba Serwaa)
    With clean silhouettes and intricate embellishments, Hagan’s work embodies refined femininity and Ghanaian elegance.

  14. Stefania Manfreda (Curator, Elle Lokko / Lokko House)
    An advocate for ethical fashion and local craft, Manfreda’s concept space has become a hub for Afro-conscious creativity.

  15. Alexandrina Sandra Don-Arthur (Makeup Artist, Alexiglam Studios)
    A beauty industry leader, Don-Arthur’s artistry has transformed beauty standards and created new spaces for African glam.

  16. Awura Abena Agyeman (Designer, Wear Ghana)
    Her label is a proud celebration of modern African fashion, focusing on ready-to-wear pieces that embrace heritage and comfort.

  17. Selina Bebaako-Mensah (Accessories Designer, Selina Beb)
    A master of contemporary accessories, Bebaako-Mensah’s creations add bold Ghanaian flair to any ensemble.

  18. Georgina Mensah (Head of Marketing, TexStyles Ghana Ltd)
    A marketing powerhouse, she is instrumental in positioning GTP and Ghanaian prints as a lifestyle staple.

  19. Gideon Raji (Events Producer, Global Ovations)
    The mastermind behind high-profile events like Glitz Style Awards and Fashion Connect Africa, Raji has redefined fashion experiences in Ghana.

  20. Dionne Slash Gavin (Model Scout, DSG)
    A global connector, Gavin discovers and nurtures new modeling talent, opening doors to international catwalks.

  21. Sacha Okoh (Entrepreneur, SO Aesthetics & Viva Accra)
    A beauty and lifestyle innovator, Okoh blends wellness, skincare, and African luxury with her signature aesthetic.

  22. Rebecca Donkor (Entrepreneur, Makeup Ghana)
    Her enterprise uplifts Ghana’s beauty professionals and champions local cosmetic entrepreneurship.

  23. Amos Kobina Benyarko (Founder, Kumasi Fashion Week)
    Benyarko is taking fashion beyond Accra, transforming Kumasi into a style capital with grassroots reach.

  24. Julee Djoulde Bocoum (Model/Entrepreneur, Djoulde)
    An advocate for diverse beauty, Bocoum’s influence spans modeling, entrepreneurship, and advocacy for African women.

  25. Quincy Koranteng (Fashion Photographer, Vine Imagery)
    Known for his striking editorial visuals, Koranteng captures the soul of Ghanaian fashion through the lens of artistry.

The Jury: Guardians of Excellence

The selection process was overseen by a distinguished jury including Faith Senam Ocloo, founder of Nueva Comms, and Richard Ohene Sika, founder of RIOHS College of Design. Their expertise ensured that the Top 25 Ghana Fashion Industry Power List 2024 reflects the pinnacle of Ghanaian fashion achievement.

“This list celebrates the resilience, creativity, and spirit of the Ghanaian fashion community,” remarked Faith Senam Ocloo. “These individuals are not only trendsetters but also architects of a legacy that will inspire generations.”

For the full list of honorees, including exclusive profiles and interviews, visit www.melangeafrica.com and follow Nueva Comms on social media.

About the Organizers:

Nueva Comms: is a leading PR and communications consultancy specializing in fashion, lifestyle, and creative industries. With a passion for storytelling and brand elevation, Nueva Comms is committed to amplifying African fashion on the global stage.

Melange Africa: A platform showcasing African fashion, beauty, and culture to a global audience. Melange Africa is a platform dedicated to showcasing and promoting African
fashion, beauty, culture, and creative excellence. Through strategic
partnerships and industry insights, Melange Africa connects African fashion to
the world.

🌍 Global Impact, Local Roots

With Ghanaian creatives featured in Vogue, Milan Fashion Week, and global brand campaigns, the country’s fashion influence is on the rise. The 2024 Power List affirms that the heartbeat of Africa’s fashion future is pulsing from Accra, Kumasi, and beyond.

The full profiles and exclusive interviews are available on Melange Africa and across Nueva Comms social media platforms.

Media Contact
Georgina Amponsah
Project Lead – Ghana Fashion Industry Power List
📧 nuevacommsgh@gmail.com

Join the Movement
Website: www.melangeafrica.com

Instagram: @nuevacommsgh | @melangeafrica

Hashtags: #GFIPowerList2024 #NuevaComms #MelangeAfrica

This article captures the essence of the gala event, highlighting Ghana’s ascendancy in the global fashion landscape through the achievements and innovations of its top fashion influencers and designers.

Content courtesy of Nueva & NFH Digital Team

The Great Walk by Enda: Honoring Catherine Ndereba and Empowering Women in Sports

Posted on by Oscar Alochi

Kenya has long been a powerhouse in athletics, producing champions who have defied odds, broken records, and inspired generations. Among these legendary figures stands Catherine Ndereba, a trailblazer in long-distance running who not only brought global recognition to Kenya but also paved the way for women in athletics worldwide.

To celebrate her extraordinary legacy, Enda Sportswear is proud to present The Great Walk by Enda a special event dedicated to empowering women in sports, fostering community engagement, and promoting inclusivity. This significant walk is scheduled to take place on March 29th, 2025, from 8 AM to 1 PM at the Ngong Road Forest Sanctuary  Miotoni Block (Section 1). More than just a fitness activity, this walk is a movement one that seeks to honor past achievements, inspire the next generation, and advocate for gender equality in sports.

The Great Walk is almost here! We’re honored to celebrate a true icon of marathon running Catherine Ndereba, a symbol of perseverance & inspiration. 🌍🏅She’s a mentor, a role model, and a guiding light for the next generation of runners.Grateful to walk this journey with you & Catherine the Great!

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-26T12:05:13.534Z

Enda: Championing Kenyan Athletes and Women’s Sports

Enda Sportswear, Kenya’s premier running shoe brand, has consistently supported local athletes by creating world-class performance footwear and fostering initiatives that uplift the community. The Great Walk by Enda is an integral part of a larger campaign leading up to the Catherine Ndereba Women’s Marathon, an annual event that celebrates the excellence of female athletes. With every purchase made from Enda, a portion of proceeds directly supports Kenyan runners, reinforcing the brand’s mission of nurturing homegrown talent and driving sustainable development in the sports industry.

A Celebration of Strength, Unity, and Progress

The Great Walk by Enda is not just about covering distances; it is about breaking barriers and fostering a culture where women feel empowered to chase their dreams in athletics and beyond. This walk serves as a platform to inspire young girls, highlight the importance of resilience, and shift the narrative surrounding women’s participation in competitive sports. It brings together athletes, sports enthusiasts, and community members in a shared commitment to gender equality and athletic excellence.

Join us for The Great Walk with the legendary Catherine Ndereba & enjoy amazing perks! 🚶‍♀️🏅 📅 Date: 29th March | ⏰ 8 AM 📍 Venue: Ngong Road Forest Sanctuary, Miotoni ✅ Registration: Ksh 2,000 🎁 Gift Hamper for Participants 👟 30% OFF on all shoes Only when you register!🔗 Sign up now!

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-26T12:25:30.880Z

Join the Movement

Mark your calendars, lace up your sneakers, and be part of this historic occasion. The Great Walk by Enda is more than an event—it is a powerful statement of support for women in sports. By participating, you contribute to a future where female athletes receive the recognition, opportunities, and support they deserve.

Reserve your spot today and take a step towards a future filled with limitless possibilities!

We’re here to help you step your game up! 💪🏽 Stay ahead by gearing up the right way. 👌 Shop ENDA today & keep pushing limits! ✨ Strong women don’t just run they lead, break barriers & stay on top with Enda.Step into comfort & confidence this Women’s Month! 🔥🏃‍♀️ #EndaRunsKenya #WomenInSports #Women

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-26T12:11:43.169Z

#TheGreatWalkByEnda #WomenInSports #CatherineNdereba #EndaRunsKenya

Content courtesy of ENDA & NFH Digital Team

Maua Collection: Redefining Beauty and Empowering African Identity Through Fashion

Posted on by Fashion Tribe Influencer

In a world where fashion often dictates unrealistic beauty standards, Sharon Wendo, the visionary founder and creative director of Epica African Jewellery, is challenging the status quo with her latest collection, Maua. Rooted in African cultural identity and resilience, the collection celebrates self-love, confidence, and body positivity, using intricate beadwork and powerful symbolism to redefine beauty on its own terms.

A Celebration of Self-Love and Cultural Heritage

Maua is not just a collection; it is a statement, a love letter to African heritage and individuality. Through meticulously handcrafted accessories and wearable art, Wendo seeks to empower individuals to embrace their natural beauty and unique identities. The collection draws deep inspiration from African traditions while incorporating contemporary aesthetics, making it a perfect blend of the past and the future.

“The collection is about celebrating our bodies; we all have some sort of insecurities with how we look, and it affects how we show up everywhere. Maua is an invitation to celebrate ourselves and see our bodies as a canvas for self-reflection.” — Sharon Wendo

Maua Collection: Empowering Bodies, African Culture Fashion ForwardThe collection embodies the idea that fashion can be a powerful tool for confidence and self-love, reflecting the broader themes of African cultural identity and resilience.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-18T13:53:20.634Z

Flowers as a Symbol of Empowerment

The name Maua, meaning “flowers” in Swahili, is a powerful metaphor. Flowers, universally recognized symbols of love, beauty, and growth, serve as a reminder that every individual is unique and should be celebrated. By incorporating beaded floral elements into the collection, Wendo translates this message into wearable art, making each piece a personal statement of confidence and self-appreciation.

Every item in the collection is meticulously handmade, ensuring authenticity and a deep connection to the artistry of African craftsmanship. From beaded floral headpieces to statement necklaces, each piece tells a story of resilience, beauty, and pride.

Design Elements and Cultural Inspiration

The Maua Collection is a fusion of historical and modern influences, celebrating African identity through intricate beadwork and elaborate craftsmanship. One of the standout elements is the beaded headpiece, inspired by Cleopatra, the Himba, Hamer, and Sangoma tribes, paying homage to powerful cultural figures known for their distinct aesthetics and symbolism of strength.

“This is one of my best-produced collections. I put so much effort into this body of work because I wanted to delve deep into celebrating our bodies, seeing them as a canvas for self-reflection, and loving ourselves where we are. Confidence is an energy we exude, and we all deserve to feel good about ourselves.” — Sharon Wendo

The intricate beadwork, taking over 400 hours of craftsmanship per piece, showcases Wendo’s commitment to quality and storytelling through fashion. A dress adorned with delicate beadwork and floral patterns represents the intersection of traditional artistry and modern fashion, making it a wearable masterpiece.

Encouraging Self-Acceptance and Body Positivity

Beyond aesthetics, Maua is deeply personal. Wendo draws inspiration from real conversations with individuals who struggle with self-confidence and body image issues. Her goal is to use fashion as a tool for empowerment, helping people see themselves in a new light and embrace their bodies without reservation.

“I have interacted with quite a number of people who struggle with their confidence; they don’t see themselves in certain clothes. That inspired me to create the collection because I believe fashion is a powerful tool to make people feel good about themselves and bring confidence from within. Every time you are confident, you find your voice.” — Sharon Wendo

The collection extends an invitation for everyone—regardless of body type, gender, or background—to express themselves freely and unapologetically.

Sharon Wendo is the visionary founder and creative director of Epica African Jewellery, a Kenyan brand that’s redefining how we see African culture through fashion.Sharon isn’t just creating accessories; she’s crafting narratives, celebrating heritage, and empowering individuals.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-18T13:57:10.878Z

Pushing Boundaries and Embracing the Future

For Wendo, Maua is just the beginning. As a designer, she continues to push her creative boundaries, refining her artistic vision and seeking to take the collection beyond Kenya’s borders. Her dream is to see Maua Collection celebrated on global fashion platforms, representing African beauty, culture, and identity on an international stage.

“I want the collection to cross borders and for people to celebrate themselves through these pieces.” — Sharon Wendo

With Maua, Epica African Jewellery is not just making fashion statements—it’s fostering a movement of self-love, cultural appreciation, and artistic excellence. The collection invites everyone to embrace their authentic selves and recognize that true beauty lies in confidence, heritage, and individuality.

Final Thoughts: A Movement Beyond Fashion

Maua is more than just a collection—it is a revolution in how African fashion is perceived. It challenges outdated beauty ideals and embraces self-expression as an art form. Through its intricate designs and cultural storytelling, it offers a fresh perspective on African fashion—one that is unapologetic, empowering, and deeply rooted in tradition.

As the fashion industry increasingly embraces diversity and inclusivity, Sharon Wendo’s Maua Collection stands as a beacon of what’s possible when creativity meets purpose. This is more than just fashion—it’s an evolution of how we see ourselves and the world around us.

Maua Collection is here to remind us that beauty is personal, confidence is powerful, and our bodies are a canvas worth celebrating.

Content courtesy of NFH Digital Team

SWAIA Native Fashion Week 2025: A Celebration of Indigenous Creativity

Posted on by Oscar Alochi

Santa Fe, New Mexico – The Southwestern Association for Indian Arts (SWAIA) is thrilled to unveil the lineup of designers participating in the highly anticipated second annual SWAIA Native Fashion Week. Scheduled to take place from May 7 through May 11, 2025, in the heart of Santa Fe, this year’s event promises to be an extraordinary celebration of Indigenous artistry and cultural expression. In an exciting international collaboration, SWAIA is partnering with Vancouver Indigenous Fashion Week (VIFW) to bring a diverse range of designers from Nations across the United States and Canada to the runway.

Featured Designers

This year’s lineup showcases a stunning array of talented Indigenous designers, each bringing their unique perspectives and craftsmanship to the world of fashion:

  • April Allen (Inuit) | Stitched by April
  • Loren Aragon (Acoma Pueblo) | Towering House
  • Jeremy Donavan Arviso (Diné, Hopi, Akimel O’odham, and Tohono O’odham) | RVSO78
  • Kaylyn Baker (Northern Tutchone) | Kaylyn Baker Designs
  • Pam Baker (Squamish and Kwakwaka’wakw) | TOC Legends
  • Rebecca Baker-Grenier (Kwakwaka’wakw and Squamish)
  • Peshawn Bread (Comanche/Kiowa/Cherokee) | House of Sutai
  • Vina Brown (Nuučaan̓uɫ and Haíłzaqv) | Copper Canoe Woman
  • Cheryl Fennell (Métis) | Snowfly
  • Lauren Good Day (Mandan/Hidatsa/Arikara)
  • Lesley Hampton (Temagami First Nation)
  • Alex Manitopyes (Muskowekwan) | Sacrdthndr
  • Livia Manywounds (Tsuu T’ina Nation/Dene) | Dancing Storm Designs
  • Tishna Marlowe (Ethen Dene) | Dene Couture
  • Robyn McLeod (Métis/Dene)
  • Patricia Michaels (Taos Pueblo) | PM Waterlily
  • Sage Mountainflower (Ohkay Owingeh/Taos Pueblo/Diné) | Sage Mountain Flower
  • Randi Nelson (St’uxwtéws First Nation) | Randi Nelson Designs
  • Yolonda Skelton (Gitxsan) | SugIit Lukxs Designs
  • Kayla Smith (Standing Rock Sioux Tribe) | K Lookinghorse
  • Adrian Stevens & Sean Snyder (Sean Snyder: Navajo Nation/descendant of the Southern Ute Tribe | Adrian Stevens: Northern Ute/Shoshone-Bannock/San Carlos Apache) | Stevens & Snyder
  • Alyssia Sutherland (Ojibwe) | Ally’s Ribbons
  • Tierra Alysia Tapuro (Kashia Pomo/Filipino) | VIVIDUS by Tierra Alysia
  • Wabanoonkwe (Ojibwe) x Jennifer Younger (Tlingit)

“Congratulations to all the participating designers—witnessing your artistic expression and creative brilliance is truly inspiring,” said Jamie Schulze, Executive Director of SWAIA. “We look forward to welcoming you to Santa Fe this May for what will be a historic international collaboration.”

SWAIA Native Fashion Week 2025 Schedule of Events

Attendees can look forward to an exciting lineup of fashion shows, panel discussions, and exclusive events throughout the week:

  • Wednesday, May 7, 2025 | VIP/Donor/Member Preview (Invitation Only)
  • Thursday, May 8, 2025 | Industry Day featuring Panel Discussions & Designer Trunk Shows at multiple downtown Santa Fe locations; Media & VIP Launch Party
  • Friday, May 9, 2025 | SWAIA Native Fashion Show & Cocktail Shopping Hour at the Santa Fe Community Convention Center
    • Fashion Show: 6-7 p.m.
    • Shopping Hour: 7-8 p.m.
  • Saturday, May 10, 2025 | SWAIA Native Fashion Shows at the Santa Fe Community Convention Center
    • Showtimes: 2-3 p.m. | 5-6 p.m.
  • Sunday, May 11, 2025 | SWAIA Native Fashion Shows at the Santa Fe Community Convention Center
    • Showtimes: 2-3 p.m. | 5-6 p.m.

For a detailed event schedule and to purchase tickets, visit swaia.org. SWAIA members will have exclusive access to tickets starting March 12, 2025, with general ticket sales opening on March 19, 2025.

About SWAIA Native Fashion Week (SNFW)

SWAIA Native Fashion Week, launched in 2024, evolved from the highly successful SWAIA Native Fashion Show, which has been a highlight of the Santa Fe Indian Market since 2014. Dedicated to showcasing Indigenous design and cultural expression in the fashion industry, SWAIA Native Fashion Week aspires to position Santa Fe, New Mexico, as the Indigenous fashion capital of the United States. Through this platform, Indigenous designers gain unparalleled opportunities for networking, creative expression, and industry recognition.

Join us for an unforgettable celebration of Indigenous fashion and creativity at SWAIA Native Fashion Week 2025!

 

Content courtesy of NFH Digital Team

Bose Ogulu Stuns in Adele Dejak Jewelry at 2025 Paris Fashion Week, Elevating African Luxury on the Global Stage

Posted on by Oscar Alochi

The 2025 Paris Fashion Week was not just a celebration of haute couture but also a dynamic showcase of global talent and cultural fusion. One of the standout moments of the event was the stunning appearance of Bose Ogulu, the mother and manager of Grammy-winning Nigerian artist Burna Boy. Renowned for her impeccable style and commanding presence, Ogulu turned heads with her sophisticated fashion choices, particularly her striking accessories from Kenyan luxury jewelry designer Adele Dejak.

Burna Boy's mother isn't just a supportive figure; she's a style icon in her own right, consistently turning heads in striking Adele Dejak designs. Her fashion choices, as highlighted in our latest blog post, speak volumes about her powerful influence, extending beyond music.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-18T10:18:56.382Z

A Fashion Icon in Her Own Right

Bose Ogulu has long been recognized for her effortless ability to merge elegance with cultural significance. As a frequent attendee of high-profile events, she seamlessly transitions from red carpets to award ceremonies, consistently making bold and stylish statements. At this year’s Paris Fashion Week, she did not disappoint, donning a meticulously curated ensemble that reflected both her personal aesthetic and a nod to Africa’s growing influence in the luxury fashion industry.

Showcasing African Luxury at a Global Platform

Ogulu’s choice to accessorize with Adele Dejak’s pieces underscores the increasing recognition of African designers on the global fashion stage. Dejak, a champion of sustainable and ethically sourced materials, has positioned her brand as a leading name in African luxury fashion. Her participation in events such as Luxury Connect Africa in Paris serves as a testament to the continent’s evolving presence in high fashion.

In an interview with TikTok’s The People Gallery, Ogulu provided a detailed breakdown of her striking outfit:

“I’m wearing Issey Miyake top to bottom, Schiaparelli boots, a bracelet by Kenyan jewelry designer Adele Dejak, Schiaparelli earrings, a Rolex watch, and a Schiaparelli handbag.”

Her ensemble not only exuded elegance but also placed a spotlight on African craftsmanship, reinforcing the importance of representation in the global luxury market.

Bose Ogulu, affectionately known as "Mama Burna," is more than just Burna Boy’s mother; she is a powerhouse in the African music industry. As a businesswoman, talent manager, and cultural ambassador, she has played a pivotal role in shaping Burna Boy’s global success.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-18T10:19:40.046Z

Adele Dejak’s Vision for African Luxury

Adele Dejak, the creative force behind the eponymous brand, expressed her excitement about Ogulu wearing her designs on such a prestigious platform.

“It’s an honor to see my pieces being worn by such an influential figure at an event as significant as Paris Fashion Week,” Dejak remarked. “This moment is a testament to the power and reach of African creativity and craftsmanship.”

Founded in 2008 in Nairobi, Kenya, Adele Dejak’s brand has become synonymous with edgy sophistication, style, and quality. Using reclaimed and recycled materials sourced from across the African continent, her pieces celebrate African heritage and design innovation. Born in Kano, Nigeria, Dejak has always been passionate about African culture, and her brand reflects this deep-rooted love for the continent’s artistic traditions.

A Statement Beyond Fashion

Beyond her fashion choices, Bose Ogulu also shared an insightful perspective on style and relationships. She emphasized that true elegance is not dictated by price tags but by individuality and confidence.

“Carrying Birkins is not being stylish,” she stated. “A partner with style might be a headache. I would rather give my partner styling tips to suit his disposition. Funds are not bad, as long as that is not the only thing going on for him.”

This statement resonated with many, reinforcing the idea that luxury and style should be about authenticity rather than mere labels.

Her presence commands attention, and her choice of jewelry reflects her bold yet sophisticated style. Notably, she has been seen wearing the Adele Dejak Morowa bracelet, a piece that embodies strength and elegance.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-18T10:21:43.549Z

The Rise of African Fashion in the Global Arena

Bose Ogulu’s appearance at Paris Fashion Week, adorned in Adele Dejak’s exquisite jewelry, serves as a landmark moment for African luxury fashion. It highlights the continent’s growing influence in global style narratives and affirms the role of African designers in shaping contemporary fashion trends.

With trailblazers like Adele Dejak leading the charge, African luxury fashion continues to make significant strides, proving that creativity, sustainability, and cultural heritage can seamlessly merge to redefine global fashion standards. Ogulu’s bold fashion choices at Paris Fashion Week reaffirm that African designers are no longer just participating in the conversation they are leading it.

Content courtesy of NFH Digital Team

Kenyan Celebrities Shine at Bahati’s White-Themed Event: Who Nailed the Look?

Posted on by Oscar Alochi

After weeks of anticipation and hype, singer Bahati and his wife, content creator Diana Marua, finally unveiled The Bahatis’ Big Day a lavish, star-studded affair that had everyone talking. Contrary to speculation, the grand event wasn’t a wedding yet but the official launch of their new betting company. The couple also took the opportunity to announce their wedding date, set for October 20, 2025.

Did They Nail It? Kenyan Celebs and the Bahati's White Dress CodeAfter weeks of hype, singer Bahati and wife and content creator Diana Marua finally unveiled The Bahatis' Big Day.The grand event wasn’t a wedding yet but the launch of their new betting company.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-04T13:50:23.725Z

A Fashion Extravaganza at Argyle Grand Hotel

Held at the luxurious Argyle Grand Hotel, the exclusive white-themed event was nothing short of a fashion spectacle. Kenyan celebrities graced the occasion in their best interpretations of the dress code, making bold statements on the red carpet.

Diana Marua stole the spotlight in an exquisite black and gold ensemble, complemented by flawless makeup and elegant jewelry. Bahati perfectly matched her in a sophisticated black outfit adorned with gold embroidery, making them the ultimate power couple of the night.

How Your Favourite Celebrities Showed Up

The event saw a remarkable turnout from Kenya’s biggest stars, each putting their best foot forward in the fashion department. Among those who dazzled at the event were:

  • Phoina Wambui – Served an effortlessly chic look that turned heads.
  • Kelvin Kinuthia – Rocked a bold statement outfit, staying true to his flamboyant style.
  • Jackie Matubia – Radiated elegance in a sleek and sophisticated dress.
  • Eve Mungai – Kept it stylish yet understated with a perfectly tailored look.
  • Betty Kyallo & Boyfriend – The media personality and her partner exuded couple goals with their coordinated outfits.
  • Milly Chebby – Looked regal in a flattering ensemble.
  • Dorea Chege & DJ Bull – The duo brought their A-game with trendy, fashion-forward looks.
  • Priity Vishi – Made a statement with a daring yet classy outfit.
  • Nimo Gachuri – Kept it effortlessly stylish with a unique twist on the theme.
  • Alma Mutheu – Stunned in a breathtaking, fashion-forward outfit.
  • Jacky Vike – Showed off her signature edgy style.
  • 2mbili – Added a touch of personality with his bold look.
  • Thee Pluto – Maintained his signature stylish aura with a polished and trendy outfit.

Held at the luxurious Argyle Grand Hotel, the white-themed affair was a star-studded fashion spectacle.Diana dazzled in a black and gold ensemble, while Bahati matched her in a gold-embroidered black outfit.#nairobifashionhub

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-04T13:53:04.179Z

A Night of Elegance and Glamour

The event, hosted by MC Jessy and Mwalimu Rachel, was a night to remember, filled with glitz, glamour, and unforgettable fashion moments. With the official launch of their betting company and their wedding date now set, The Bahatis’ Big Day truly marked the beginning of an exciting new chapter for the celebrity couple.

From elegant gowns to impeccably tailored suits, the night was a showcase of Kenya’s finest fashion. Fans and fashion enthusiasts alike were left inspired by the stunning ensembles on display, proving once again that Kenyan celebrities know how to dress to impress.

 

Content courtesy of NFH Digital Team

Paris Fashion Week 2025: Major Designer Debuts and Ethical Fashion Protests Take Center Stage

Posted on by Oscar Alochi

Paris Fashion Week, the grandest event in the global fashion calendar, has officially begun, ushering in a wave of excitement, fresh creative visions, and powerful ethical statements. The highly anticipated Fall-Winter 2025-2026 season is poised to be a pivotal moment in fashion, with renowned luxury houses undergoing leadership changes, while activists and emerging designers push for sustainability and ethical responsibility.

A Week of Transformative Designer Debuts

The biggest highlight of this year’s Paris Fashion Week is the debut of several high-profile designers at esteemed fashion houses.

Sarah Burton at Givenchy: Set to unveil her first collection for Givenchy on Friday, Burton is a veteran of the industry, having previously helmed Alexander McQueen. Her appointment in September brought fresh energy to the historic French fashion house, which recently gained visibility through Timothée Chalamet’s striking yellow Givenchy suit at the Oscars. Speaking to Vogue, Burton expressed her admiration for the brand’s legacy, emphasizing its intimate scale and deep Parisian roots.

Julian Klausner at Dries Van Noten: Following the departure of Belgian designer Dries Van Noten from his eponymous label, the torch has been passed to 33-year-old Julian Klausner. Fashion insiders are keenly awaiting Klausner’s first collection on Wednesday, which will set the tone for the future of the celebrated fashion house.

Haider Ackermann at Tom Ford: The French Haute Couture and Fashion Federation successfully lured Tom Ford previously a mainstay of New York Fashion Week to Paris for the first time. Haider Ackermann, who took over as the chief designer of Tom Ford in September, will present his debut collection on Wednesday, navigating the challenge of leading a brand so closely associated with its charismatic founder.

Meanwhile, rumors continue to swirl regarding Dior’s head designer Maria Grazia Chiuri, who may be departing after Tuesday’s show. Northern Irish designer Jonathan Anderson, currently leading Loewe, is speculated to be a possible successor.

Protests and Ethical Fashion Initiatives

Beyond the catwalks, this season’s Paris Fashion Week has been met with bold protests from ethical fashion activists. Demonstrators from PETA (People for the Ethical Treatment of Animals) and the Brigitte Bardot Foundation took to the streets, urging the industry to abandon animal hides in favor of cruelty-free alternatives.

PETA activists, clad in faux prehistoric fur outfits, brandished placards reading “Leave The Stone Age” in front of the French Fashion Institute, while mobile billboards circulated the city condemning the use of animal products in luxury fashion. Natasha Garnier, a spokesperson for PETA, called for Paris to follow in the footsteps of London, Copenhagen, and Amsterdam by banning fur on its runways.

Despite these protests, shearling coats and fur jackets are making a comeback this season, with industry experts, such as Simon Longland from Harrods, predicting that shearling will be a top investment piece for Fall-Winter 2025.

Emerging Designers Take the Spotlight

Paris Fashion Week opened with showcases from innovative young labels, demonstrating a shift towards more sustainable and forward-thinking fashion.

CFCL (Clothing For Contemporary Life): Founded by Japanese designer Yusuke Takahashi just five years ago, CFCL impressed audiences with its vibrant knitwear collection, heavily influenced by 1980s furniture aesthetics. Staying true to his sustainability-driven ethos, Takahashi used recycled polyester for 90% of the collection, eliminating fur and animal hides entirely.

Victor Weinsanto: French designer Victor Weinsanto delivered a striking collection featuring faux leather and fur, embracing a neutral palette of white, beige, and black, accented with bold 1980s-inspired purple hues. His commitment to ethical fashion aligns with growing industry trends towards sustainability.

Vaquera: New York’s Vaquera added an avant-garde edge to the opening day’s lineup, showcasing unconventional silhouettes and a rebellious take on modern fashion.

Luxury Brands Face Market Challenges

As over 100 fashion houses prepare to unveil their latest collections in the coming days, industry leaders are navigating an increasingly difficult luxury market.

LVMH, the largest luxury conglomerate in Europe, recently reported a 17% decline in annual net profits, attributing the downturn to post-pandemic shifts in consumer behavior, weakened demand in China, and global economic uncertainty. With sales slowing, many brands are using Paris Fashion Week as a platform to reignite interest and reaffirm their influence in the fashion industry.

The Week Ahead: Star Power and High Stakes

As the week progresses, fashion’s biggest names Louis Vuitton, Dior, Saint Laurent, and Chanel will host extravagant runway shows, drawing an elite crowd of celebrities, influencers, and industry insiders. Front-row seats remain some of the most coveted in the world, underscoring the enduring cultural and commercial power of Paris Fashion Week.

With groundbreaking debuts, ethical fashion advocacy, and shifting market dynamics, this year’s Paris Fashion Week promises to be a defining moment in the industry’s evolution. As the global fashion landscape continues to adapt to new creative directions and economic challenges, all eyes remain on the runways of Paris, where the future of luxury fashion is being shaped.

Paris Fashion Week has officially begun, bringing a mix of young, innovative labels and highly anticipated designer debuts. As the world’s biggest fashion event, the week kicked off with fresh collections from rising designers like Victor Weinsanto and CFCL, setting the stage for major showcases from luxury powerhouses such as Louis Vuitton, Dior, and Chanel. Among the most awaited moments are Sarah Burton’s debut at Givenchy, Julian Klausner’s first collection for Dries Van Noten, and Haider Ackermann’s runway presentation for Tom Ford. Meanwhile, protests from PETA and the Brigitte Bardot Foundation have reignited the debate on fur in fashion. With over 100 houses unveiling their Fall-Winter 2025-2026 collections, this season is shaping up to be a defining moment in luxury fashion amidst an increasingly challenging global market.

Content courtesy of NFH Digital Team

Star-Studded Spectacle: The Biggest Celebrities at Milan Fashion Week 2025

Posted on by Oscar Alochi

Milan Fashion Week 2025 has once again proven to be a magnet for the world’s most stylish and influential celebrities. Despite significant transitions within major fashion houses Gucci and Fendi currently without creative directors following the departures of Sabato De Sarno and Kim Jones, respectively, and Bottega Veneta missing from the schedule due to Matthieu Blazy’s move to Chanel the energy in Milan remains as electric as ever.

Luxury fashion giants such as Prada, Versace, Dolce & Gabbana, and Giorgio Armani continue to dominate the week with their star-studded front rows. A-listers from Hollywood, music, and fashion graced the prestigious event, turning it into an unforgettable showcase of high fashion and celebrity influence. Below, we highlight the biggest celebrities spotted at Milan Fashion Week 2025.

Prada Autumn/Winter 2025 Show

The Prada show, known for its cutting-edge designs and timeless elegance, attracted a stellar lineup of celebrities who embodied the brand’s sophisticated aesthetic. Among the notable attendees were:

  • Juliette Binoche – The award-winning French actress brought an air of timeless grace to the event.
  • Hunter Schafer – The Euphoria star turned heads with her effortlessly chic Prada ensemble.
  • Simone Ashley – The Bridgerton actress embraced modern minimalism, perfectly complementing Prada’s latest collection.
  • Matilda Lutz – The Italian actress and model epitomized classic Milanese fashion.
  • Karina – The K-pop sensation brought a touch of global influence to the front row.

Fendi Autumn/Winter 2025 Show

Despite undergoing a transitional period, Fendi remained a top-tier attraction at Milan Fashion Week, drawing in high-profile celebrities such as:

  • Sarah Jessica Parker – The Sex and the City icon embraced sophisticated luxury with a modern Fendi twist.
  • Hailee Steinfeld – The actress and singer showcased Fendi’s fusion of contemporary and classic styles.
  • Naomi Ackie – The rising star made an elegant statement in a tailored Fendi ensemble.
  • Elizabeth Olsen – The Marvel actress stunned with a bold yet refined look.
  • Ashley Park – The Emily in Paris star brought effortless charm and Parisian flair to Milan.

Diesel Autumn/Winter 2025 Show

Renowned for its edgy and youthful appeal, Diesel attracted a fresh, vibrant crowd, including:

  • Lennon Gallagher – The British model and musician showcased his rock-inspired fashion sensibilities.
  • Camille Razat – The Emily in Paris star stunned in a daring Diesel look, capturing the brand’s rebellious spirit.

Alberta Ferretti Autumn/Winter 2025 Show

Known for its romantic and ethereal designs, Alberta Ferretti’s showcase featured a mix of high fashion and celebrity glamour, with:

  • Poppy Delevingne – The model and socialite embodied elegance in a flowing, ethereal Ferretti creation.

Gucci Autumn/Winter 2025 Show

Despite undergoing a leadership shift, Gucci’s legacy as a fashion powerhouse remained intact, drawing an impressive lineup of A-list attendees:

  • Jessica Chastain – The Academy Award-winning actress stunned in a bold, statement Gucci piece.
  • Yara Shahidi – The young activist and actress exuded confidence and style.
  • Dev Patel – The celebrated actor showcased Gucci’s effortless blend of modern and classic.
  • Daisy Edgar-Jones – The British actress brought a refined, understated elegance to the show.
  • Julia Garner – The Inventing Anna star embraced Gucci’s signature eclectic aesthetic.

The Unwavering Star Power of Milan Fashion Week

Milan Fashion Week remains an unmissable event, with or without the presence of longtime creative directors. The week has once again demonstrated its influence in merging luxury fashion with pop culture, reinforcing Milan’s status as a global fashion capital.

With upcoming creative shifts set to shape the future of major fashion houses, the 2025 season stands as a testament to Milan Fashion Week’s adaptability, resilience, and unwavering celebrity allure. One thing remains certain: no matter the changes, the world’s biggest stars will always flock to Milan to celebrate fashion at its finest.

Content courtesy of NFH Digital Team

Timeless Legends: Why Giorgio Armani, Ralph Lauren, and Yohji Yamamoto Remain Fashion’s Greatest Icons

Posted on by Fashion Tribe Influencer

In an industry driven by fleeting trends and youthful disruptions, longevity is often overlooked. Yet, three visionary designers—Giorgio Armani, Ralph Lauren, and Yohji Yamamoto—have defied the odds, shaping fashion for decades while continuing to inspire new generations. In an era where clickbait culture often elevates ephemeral talents, these legendary designers Armani at 90, Lauren at 85, and Yamamoto at 81 prove that innovation, craftsmanship, and a deep understanding of aesthetics transcend time. Their continued relevance in an industry obsessed with novelty is a testament to their enduring creativity and influence.

Not to the manor born, and with no formal fashion training, Lauren began his career selling ties before launching Polo Ralph Lauren in 1967. Lauren’s ability to craft a lifestyle around his fashion extended beyond clothing into a complete universe of home furnishings, fragrances, & even restaurants.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-28T12:39:20.081Z

The Struggle for Longevity in an Ageist Industry

Fashion, often lauded for its dynamism and inclusivity, paradoxically favors youth. The industry’s fixation on newness leads to the assumption that older designers are less in tune with modern desires. This shift has seen brands targeting younger demographics—Gen Z and even Gen Alpha—while sidelining seasoned creators who have spent decades honing their craft.

The revolving door of creative directorship illustrates this obsession with youth. Charles de Vilmorin was appointed creative director of Rochas at just 24, and Sean McGirr took the helm at Alexander McQueen at 36. Even those at the peak of their careers, like Jonathan Anderson (40), Matthieu Blazy (40), and Daniel Roseberry (39), are seen as the future of fashion. Meanwhile, experienced designers are often forced into premature retirement, as seen with Pierpaolo Piccioli leaving Valentino at 56 in 2024 and Dries Van Noten stepping away at 66 in 2023.

Despite these industry challenges, Giorgio Armani, Ralph Lauren, and Yohji Yamamoto have not only endured but thrived, proving that experience and consistency remain invaluable. Their steadfast presence challenges the narrative that fashion is solely for the young.

Giorgio Armani: The Master of Soft Tailoring

A Legacy of Effortless Elegance

Born in 1934, Milan-based Giorgio Armani revolutionized modern menswear and redefined power dressing for women. His pioneering approach to soft tailoring—removing padding, lining, and stiff structures—ushered in a new era of relaxed sophistication. Before launching his brand in 1975 with his late partner Sergio Galeotti, Armani refined his skills at Nino Cerruti, where he developed an unparalleled understanding of fabric and construction.

Armani’s minimalist, elegant aesthetic extended beyond menswear, empowering professional women with tailored suits that balanced authority and grace. His influence reached Hollywood, cementing his status as a designer of effortless luxury when he dressed Richard Gere in American Gigolo (1980). Decades later, he remains a red-carpet favorite, dressing luminaries such as Cate Blanchett and Demi Moore at prestigious events.

GIORGIO ARMANI: THE MASTER OF SOFT TAILORINGMilan-based, Giorgio Armani transformed modern menswear and redefined power dressing for women with his signature approach to soft tailoring. Before establishing his eponymous brand in 1975 with his late longtime partner Sergio Galeotti.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-28T12:37:01.865Z

Enduring Impact

Armani’s legacy extends beyond clothing. He pioneered the concept of the luxury empire, expanding into fragrances, cosmetics, eyewear, home furnishings, and hospitality long before lifestyle branding became a norm. The Armani Group’s continued success proves that meticulous craftsmanship and timeless design can sustain relevance across generations.

Ralph Lauren: The Architect of American Luxury

Crafting a Lifestyle Empire

Born in 1939 in New York City, Ralph Lauren built a global empire rooted in an aspirational American lifestyle. With no formal fashion training, he began his career selling ties before launching Polo Ralph Lauren in 1967. Lauren’s genius lay not only in designing clothes but in curating a vision—an idealized blend of Ivy League preppy aesthetics, aristocratic elegance, and rugged Americana.

His cinematic advertising campaigns, often shot by Bruce Weber, transformed his brand into a cultural phenomenon. Whether through the romanticized grandeur of Gilded Age estates or the rustic charm of the American West, Lauren’s work told stories that resonated deeply with consumers.

RALPH LAUREN: THE INVENTION OF WASP AS LUXURYRalph Lauren, born in New York City, is a quintessential American designer, from the Golden Age of American fashion (late 1980s to late 1990s) who built a global empire rooted in aspirational WASP lifestyle (White, Anglo-Saxon, Protestant) as branding.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-28T12:38:36.194Z

Timeless Influence

Lauren’s designs redefined classic American style, making the polo shirt a global icon of effortless chic. He pioneered the concept of branding fashion as an immersive experience, influencing modern approaches to storytelling and identity in fashion marketing. His ability to craft a world around his brand set the foundation for contemporary luxury branding.

Yohji Yamamoto: The Poet of Avant-Garde Fashion

Revolutionizing the Aesthetic Norms

Born in 1943, Tokyo-based Yohji Yamamoto reshaped fashion with his avant-garde approach, emphasizing deconstruction, asymmetry, and a monochromatic palette. Initially trained in law, he later pursued fashion, graduating from Bunka Fashion College before launching his label in 1972. His Paris debut in 1981, alongside Rei Kawakubo of Comme des Garçons, introduced a radical aesthetic that challenged Western fashion norms.

Yamamoto’s oversized, deconstructed silhouettes reject mainstream ideals of form-fitting fashion. His philosophy, rooted in the Japanese concept of wabi-sabi, embraces imperfection and transience, creating designs that feel both rebellious and poetic.

YOHJI YAMAMOTO: THE POET OF AVANT-GARDE FASHIONBorn and based in Tokyo, Yohji Yamamoto reshaped the fashion world with his avant-garde approach, emphasizing deconstruction, asymmetry, and a monochromatic palette.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-28T12:41:04.771Z

Lasting Legacy

Yamamoto’s influence extends beyond couture—his collaborations with Adidas for Y-3 paved the way for luxury streetwear, influencing brands like Off-White and Yeezy. His work continues to inspire designers seeking to push boundaries and redefine beauty through unconventional means. Unlike some avant-garde designers whose work has become museum relics, Yamamoto remains a force in fashion, proving that true artistry never fades.

The Importance of Celebrating Fashion’s Elders

The continued success of Armani, Lauren, and Yamamoto underscores the necessity of recognizing and valuing seasoned designers in an industry often fixated on youth. While fashion thrives on reinvention, it also depends on the wisdom and experience of those who have shaped its past and continue to influence its future.

As Shakespeare wrote of Cleopatra, “Age cannot wither her, nor custom stale her infinite variety.” The same can be said of these fashion luminaries. They prove that style is not just about the next big thing it is about craftsmanship, innovation, and a deep understanding of beauty that withstands the test of time.

By embracing these legends, fashion can move beyond ephemeral trends and towards a richer, more nuanced narrative one that values history, artistry, and the enduring power of design.

Content courtesy of NFH Digital Team

Valentina Perissi: From Roberto Cavalli to DAFNE Italy – A Visionary Journey in Fashion Art

Posted on by Oscar Alochi

After being discovered in Italy at a young age for her exceptional talent in fashion design, Valentina Perissi spent a decade working with the iconic fashion house Roberto Cavalli. Her creative prowess caught the attention of leading U.S. designers, leading to an opportunity in New York City, where she collaborated with Kimora Lee Simmons on brands such as KLS and Baby Phat.

Over the past twelve years, Perissi has lent her expertise to various renowned fashion labels, including Ramy Brook, Jessica Simpson, Patricia Field for Art Basel Miami, and Roc Nation.

Recognizing a need to support emerging designers, she founded Perissi Management, a fashion consultancy firm dedicated to helping young brands scale and establish their presence in the competitive industry.

“After years of working with established fashion houses, I launched Perissi Management to assist emerging brands with design, sales, brand management, and merchandising. I believe in fostering creativity and connection, encouraging designers to host trunk shows, pop-ups, and events to engage their audience. Fashion isn’t just about selling a product—it’s about sharing a story,” Perissi explains.

Drawing from her experience at Roberto Cavalli and Roc Nation, Perissi has now launched her own brand, DAFNE Italy. Named after her middle name, the brand is a fusion of art and fashion, offering wearable art pieces such as hand-painted leather jackets, bags, jewelry, and clothing, all crafted in Italy. “The fashion industry is highly saturated, so I wanted to create something unique. My collection, ‘Art That You Can Wear,’ empowers people, making them feel invincible—like modern-day wizards donning their armor. Many celebrities and business leaders are drawn to my designs because they are customizable, one-of-a-kind pieces made with the finest materials,” she shares.

Perissi’s entrepreneurial spirit was evident from her early years. Reflecting on how she secured her first internship at Cavalli while still a college freshman, she recalls, “I was studying in Florence and dreaming of working for Roberto Cavalli, who was creating groundbreaking collections in my hometown. I was designing accessories for myself—pieces with feathers and Swarovski crystals—when I attended a high-profile fashion party. Two individuals admired my work and asked where I had purchased them. When I told them I had made them myself, they invited me to meet their company, which turned out to be Roberto Cavalli. I began as one of 15 interns competing for just two full-time positions. After six months, I secured my role and remained there for ten years, eventually becoming a creative director.”

New York City has always held a special place in Perissi’s heart. “As a child, I was mesmerized by New York and promised myself that I’d live there one day. My career eventually brought me to the U.S. when I started working with Kimora Lee Simmons, but my love for the city made me stay,” she says.

A defining moment in her career was when her designs for Roberto Cavalli were featured on ‘Sex and the City’ by stylist Patricia Field. “Seeing my work on characters like Carrie and Samantha was surreal. It was a full-circle moment—my designs connected the legacy of Italian fashion with the dynamic culture of New York City.”

With DAFNE Italy, Valentina Perissi is redefining the intersection of art and fashion, offering a line that is as personal as it is innovative. Her journey from an ambitious young designer in Florence to a leader in the global fashion industry is a testament to her passion, resilience, and commitment to artistic expression.

Content courtesy of NFH Digital Team

Tribal Chic 2025: Nairobi’s Fashion Frontier Redefines Style with a Cosmic Vision

Posted on by Oscar Alochi

Nairobi’s premier fashion spectacle, Tribal Chic 2025, once again illuminated the African fashion scene with an unparalleled fusion of artistry and innovation. This year’s theme, “Out of This World,” transported guests into a futuristic realm where avant-garde aesthetics met celestial inspirations. Held at the prestigious Tribe Hotel, Village Market, the event reinforced Africa’s growing influence in global fashion, solidifying Tribal Chic’s status as a must-attend affair on the continent’s fashion calendar.

Nairobi’s Fashion Frontier Tribal Chic 2025 Takes Style to New DimensionsNairobi’s iconic fashion event, Tribal Chic with a dazzling display of style and artistry. This year’s theme, “Out of This World,” transported guests into a cosmic realm of bold, avant-garde aesthetics and futuristic designs.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-25T10:20:35.759Z

A Night of Electrifying Elegance

From the moment the event commenced, it was clear that the night would be nothing short of spectacular. Dynamic performances infused the atmosphere with energy, setting the stage for an evening of innovation and cultural celebration. As models confidently walked the runway, they brought to life narratives woven through bold designs, intricate craftsmanship, and futuristic silhouettes, each piece a testament to the boundless creativity that defines African fashion.

A Gathering of Icons and Industry Leaders

Tribal Chic 2025 drew an exclusive guest list, featuring celebrated personalities, fashion influencers, corporate executives, and entertainment moguls. The event provided a unique platform where industry leaders and visionaries converged, fostering dialogues on the evolving landscape of African design. Beyond its aesthetic appeal, Tribal Chic served as a space for discussions on the industry’s future, exploring avenues for international collaboration and expansion.

The night was nothing short of electrifying, featuring captivating performances that set the tone for an unforgettable evening. As models graced the runway, each step was a statement of creativity and cultural pride, redefining the boundaries of African fashion.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-25T10:23:14.328Z

Pioneering Designs: Where Tradition Meets the Future

The runway was a canvas of innovation, showcasing an eclectic mix of styles that seamlessly blended cultural heritage with forward-thinking design. Shimmering metallic fabrics, cosmic motifs, intricate beadwork, and architectural silhouettes dominated the collections, reflecting a fusion of tradition and modernity. Designers drew inspiration from African folklore, astronomy, and the infinite possibilities of the universe, presenting a compelling narrative of creativity and identity.

Impact Beyond the Runway

Tribal Chic 2025 was more than just a showcase of high fashion—it was a movement advocating for sustainability, inclusivity, and cultural preservation. The event underscored the significance of ethical fashion and responsible production, highlighting African designers’ commitment to innovation without compromising authenticity. By intertwining ancestral influences with contemporary trends, the collections reaffirmed Africa’s role as a global trendsetter in the industry.

Each piece told a story of cosmic wonder, with designers drawing inspiration from African folklore, astronomy, and the limitless possibilities of the future.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-25T10:25:40.616Z

A Legacy of Innovation and Inspiration

As the curtains fell on an unforgettable night, guests departed with a renewed sense of admiration for African fashion’s potential. Tribal Chic 2025 was not just an event—it was a statement, a celebration of artistry, and a beacon for the future of fashion. With each edition, Nairobi’s fashion frontier continues to break new ground, proving that African creativity knows no bounds. This year’s showcase was truly “Out of This World,” cementing Tribal Chic’s reputation as a force shaping the evolution of global style.

Tribal Chic 2025 took Nairobi’s fashion scene to cosmic heights with its “Out of This World” theme, blending futuristic aesthetics with rich African heritage. Held at the Tribe Hotel, Village Market, the event showcased bold, avant-garde designs, featuring shimmering metallic fabrics, celestial motifs, and intricate beadwork. Beyond the runway, the event fostered dialogues on sustainability, inclusivity, and the global influence of African fashion.
With an elite guest list and groundbreaking collections, Tribal Chic 2025 was more than a fashion show it was a movement, celebrating innovation, cultural identity, and the limitless potential of African creativity.

Content courtesy of Capital FM Lifestyle and NFH Digital Team 

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