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Friday 17th of January 2025

Nairobi, Kenya

Tag: Fashion Store

PUMA Rebrands as PVMA to Honor Indian Badminton Icon PV Sindhu

Posted on by Fashion Police

An Unprecedented Tribute, In an extraordinary branding initiative, PUMA, the global sportswear giant, temporarily rebranded itself as PVMA across all its stores in India. This unique gesture was undertaken to pay homage to PV Sindhu, one of India’s most celebrated athletes and a two-time Olympic medalist in badminton. The rebranding is seen as a historic moment in sports marketing, highlighting the brand’s commitment to celebrating excellence and its ongoing partnership with the badminton icon.

A Monumental Gesture
PV Sindhu has long been a beacon of inspiration, not only in India but globally, for her prowess on the badminton court. By adopting the name PVMA, PUMA acknowledges her remarkable contributions to the sport and her status as a global role model.

The initiative, accompanied by a robust online campaign, generated widespread attention. Social media platforms were abuzz with hashtags such as #PVMA and #PUMAToPVMA, sparking discussions and garnering millions of interactions. The campaign further solidified PUMA’s position as a trailblazer in sports marketing, setting a new standard for honoring athletes.

PUMA’s Strategic Leadership in India
PUMA’s tribute to Sindhu aligns with its dominant position in India’s sportswear market. Over the years, the brand has outpaced competitors, posting robust revenue growth and solidifying its reputation as a brand that resonates with Indian consumers.

By celebrating Sindhu, PUMA reaffirms its commitment to fostering Indian talent and investing in local icons who have made significant contributions to their respective fields. This move not only strengthens its connection with the Indian audience but also positions the brand as a leader in recognizing and supporting athletes.

The Partnership’s Grand Debut
The collaboration between PV Sindhu and PUMA, symbolized by the PVMA rebranding, will officially debut during the India Open 2025, one of the most prestigious badminton tournaments in the world. This partnership aims to elevate the sport’s profile in India, inspiring a new generation of players and fans alike.

Global Recognition for Local Talent
PUMA’s decision to rebrand as PVMA underscores its dedication to honoring sporting excellence on a global scale. The move sends a powerful message about the role of brands in celebrating athletes and their legacies, transcending national borders to highlight stories of determination, resilience, and success.

PUMA’s transformation into PVMA is more than a marketing campaign; it is a celebration of PV Sindhu’s unparalleled achievements and her impact on sports. By taking this bold step, PUMA not only strengthens its brand but also reinforces the importance of recognizing and honoring athletes who inspire generations.

This initiative stands as a testament to the power of sports to unite, inspire, and transform lives—an ethos that PV Sindhu embodies and PUMA champions.

PUMA Rebrands as PVMA: A Bold Tribute to PV Sindhu and a Marketing Masterstroke A Groundbreaking Move in Sports Marketing
In a move that captivated audiences across India and beyond, PUMA, the global sportswear powerhouse, temporarily rebranded itself as PVMA to honor Indian badminton legend PV Sindhu. This unprecedented campaign not only paid tribute to the two-time Olympic medalist but also redefined the way brands approach celebrity endorsements.

What appeared at first to be a design error PUMA’s logo changing to PVMA on social media and storefronts was, in fact, a meticulously planned strategy to announce PV Sindhu as the brand’s new ambassador. The subtle tweak quickly went viral, sparking memes, debates, and widespread curiosity online.

The Strategy Behind the Viral Campaign
PUMA’s transformation into PVMA was a masterclass in innovative marketing. By intentionally creating a moment of confusion, the brand harnessed the power of curiosity and virality to generate organic engagement. This approach stood out in an industry where ambassador announcements often follow predictable formats.

Here’s why PUMA’s campaign worked so well:
1. The Power of Subtle Changes
The brilliance of changing just one letter in the logo exemplified the impact of simplicity. This small alteration caught people’s attention and drove massive conversations, proving that minimal tweaks can create maximum impact.

2. Leveraging Viral Mechanics
PUMA anticipated that an apparent ‘mistake’ by a major brand would generate significant buzz. Social media platforms exploded with speculation and humor, driving attention to the campaign and making it a trending topic.

3. Seamless Brand-Ambassador Integration
By intertwining PV Sindhu’s identity with their own, PUMA showcased a deep alignment with the athlete’s values and achievements. This wasn’t just a partnership; it was a celebration of Sindhu’s legacy.

A Celebration of Excellence
The campaign culminated in PUMA officially announcing Sindhu as their brand ambassador, reinforcing their commitment to empowering Indian athletes. The rebranding as PVMA wasn’t just a marketing gimmick it was a tribute to Sindhu’s unparalleled achievements and her impact on sports in India.

Impact on the Market
This bold strategy underscores why PUMA has become a market leader in India, with annual revenues surpassing ₹3,000 crores—more than double that of Nike, which trails at ₹1,200 crores. By innovating in their approach and embracing creativity, PUMA has set a high benchmark in sports marketing.

Lessons for Marketers Worldwide
Marketers can draw three critical lessons from PUMA’s PVMA campaign:
– Be bold and unconventional: Simple, well-executed ideas can break through the noise.
– Anticipate audience behavior: Leveraging virality requires a deep understanding of how audiences react to unexpected changes.
– Focus on authenticity: Aligning with a brand ambassador’s values can create a genuine connection with consumers.

The Future of PVMA and Indian Sports
The partnership between PV Sindhu and PUMA will debut officially during the India Open 2025, marking a milestone for badminton in India. This collaboration not only elevates the sport’s profile but also inspires a new generation of athletes.

PUMA’s transformation into PVMA is a shining example of how brands can push creative boundaries to connect with audiences meaningfully. This campaign, rooted in simplicity, strategy, and respect for excellence, stands as a testament to PUMA’s leadership in the sportswear market and its unwavering support for athletes who inspire the world.

The question remains: When you first saw the PVMA logo, did you think it was a mistake, or did you sense the brilliance behind it?

Content courtesy of NFH Digital Team 

Transforming African Fashion: The Vision and Impact of Nairobi Fashion Hub

Posted on by Nairobi Fashion Hub

Background Story of Nairobi Fashion Hub, Nairobi Fashion Hub was founded with the goal of creating a platform to celebrate, nurture, and promote African fashion and design. Established in 2016, the hub started as a digital platform that sought to bridge the gap between African designers and the global fashion market. With Kenya’s capital, Nairobi, as its base, the organization leveraged the city’s vibrant cultural diversity and innovation-driven ethos to champion creativity in the fashion industry.

From its inception, Nairobi Fashion Hub aimed to support budding and established designers by providing a space where they could showcase their work, gain exposure, and connect with buyers, investors, and collaborators. The platform also emphasized storytelling, sharing the narratives behind African designs to highlight their cultural significance and craftsmanship. Over time, the hub expanded its offerings to include educational workshops, networking events, and community outreach programs, positioning itself as a catalyst for sustainable development in the African fashion industry.

Mission Statement

Nairobi Fashion Hub’s mission is to empower African designers, artisans, and creatives by providing access to global markets, fostering innovation, and promoting the unique identity of African fashion. The organization is committed to creating a thriving ecosystem that champions sustainability, inclusivity, and economic growth through the arts.

Vision Statement

Nairobi Fashion Hub envisions a future where African fashion takes its rightful place on the global stage, celebrated for its creativity, quality, and cultural depth. The hub aspires to be a leading force in transforming Africa’s creative industries into key drivers of economic empowerment and cultural pride.

Nairobi Fashion Hub is a fast-growing platform for fashion, models, stylists, bloggers, makeup artists, photographers, & fashion/accessory designers from East Africa & the African continent at large. This is where they showcase their talent, market their creativity, & network with both local & inte

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2024-11-20T11:02:09.866Z

Short-Term Plan (1-5 Years)

1. Expansion of Digital Platforms:
– Enhance the Nairobi Fashion Hub website and mobile app to feature e-commerce capabilities, making it easier for designers to sell their creations directly to consumers worldwide.
– Incorporate virtual reality (VR) and augmented reality (AR) features to offer immersive fashion experiences, such as virtual runway shows and 3D product views.

2. Designer Support Programs:
– Launch mentorship and incubation programs for young designers, providing training in business management, digital marketing, and sustainable fashion practices.
– Partner with local universities and fashion schools to nurture talent and bridge the skills gap in the industry.

3. Sustainability Initiatives:
– Introduce workshops on ethical fashion and sustainable production methods to reduce the industry’s environmental footprint.
– Collaborate with textile manufacturers to promote the use of eco-friendly materials.

4. Community Outreach:
– Host fashion showcases and pop-up markets in underserved communities to create awareness and appreciation for local designs.
– Launch a scholarship program for underprivileged youths interested in pursuing careers in fashion.

5. Collaborations and Partnerships:
– Strengthen partnerships with African governments, private sector entities, and international fashion bodies to secure funding and support for local designers.

Long-Term Plan (6-10 Years)

1. Global Recognition:
– Establish Nairobi Fashion Week as a premier international event, attracting designers, buyers, and media from around the world.
– Open flagship stores in major cities across Africa, Europe, and the U.S. to showcase African fashion globally.

2. Economic Empowerment:
– Create thousands of jobs by developing a robust value chain encompassing design, production, marketing, and retail.
– Support the establishment of local manufacturing hubs to boost domestic production and reduce dependency on imports.

3. Technological Innovation:
– Invest in AI-driven design tools to help designers create unique, market-driven products.
– Develop blockchain systems to ensure transparency in supply chains and combat counterfeit products.

4. Cultural Preservation:
– Establish a digital archive of African textiles and designs to document and preserve the continent’s rich fashion heritage.
– Promote the use of indigenous fabrics and techniques in contemporary designs.

5. Sustainability Leadership:
– Position Nairobi Fashion Hub as a leader in sustainable fashion by achieving carbon neutrality and championing green initiatives across the industry.

Unleash Your Fashion Empire with the Nairobi Fashion Hub App!Are you a fashion visionary?A makeup maven? A modeling maestro? NFH App is your secret weapon to conquer the fashion world!Why Choose NFH?1. Global Reach: Connect with clients worldwide, from bustling cities to quiet corners.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2024-12-02T10:40:42.012Z

Impact on the African Community

1. Economic Growth:
– By providing designers with access to global markets, the hub has created new income opportunities, empowering artisans and small businesses.
– The platform’s focus on local manufacturing has spurred industrial growth and job creation.

2. Cultural Identity:
– Nairobi Fashion Hub’s storytelling efforts have helped reshape perceptions of African fashion, celebrating its diversity and authenticity on a global stage.
– By reviving traditional techniques and materials, the hub has contributed to preserving cultural heritage.

3. Youth Empowerment:
– Training programs and scholarships have equipped young creatives with the skills needed to succeed in the competitive fashion industry.
– The hub’s emphasis on mentorship has fostered a new generation of confident, innovative designers.

4. Environmental Sustainability:
– Through its focus on ethical practices and eco-friendly materials, the hub has set a precedent for sustainable production in Africa.
– Awareness campaigns have inspired both designers and consumers to adopt greener practices.

5. Social Transformation:
– By engaging marginalized communities, Nairobi Fashion Hub has used fashion as a tool for social inclusion and empowerment.
– The platform’s initiatives have strengthened community bonds and instilled a sense of pride in local creativity.

In the next decade, Nairobi Fashion Hub aims to solidify its role as a transformative force in African fashion, driving innovation, sustainability, and economic empowerment while celebrating the continent’s rich cultural heritage.

Content courtesy of NFH Digital Team 

The Nairobi Fashion Hub (NFH) App: Transforming Fashion in Kenya and Beyond

Posted on by Oscar Alochi

The NFH App: A Catalyst for Kenyan Fashion, The Nairobi Fashion Hub App is a revolutionary platform that empowers Kenyan designers and artisans to showcase their unique creations to a global audience. This innovative solution bridges the gap between talented individuals and a market hungry for authentic African fashion.

By providing a centralized digital marketplace, the app fosters economic growth, job creation, and cultural exchange.

The fashion and beauty industry in Africa is undergoing a digital transformation, and leading this change is the Nairobi Fashion Hub (NFH) App. Positioned as a game-changer for Kenyan designers and creatives across the continent, the NFH App not only connects talent to global markets but also sets a new standard for fashion innovation and cultural preservation. With its unique features and focus on empowering creatives, the app is poised to rival existing fashion and beauty platforms while offering a uniquely African perspective.

Revolutionizing the Fashion Industry
The NFH App serves as a digital hub for Kenyan and African designers, bringing together artisans, buyers, and fashion enthusiasts. Unlike traditional e-commerce platforms, the NFH App is deeply rooted in the celebration of African culture and heritage, presenting a blend of  authentic, contemporary, and traditional designs  to the world.

Key Impacts:
1. Empowering Local Designers:
Emerging and established designers alike benefit from a platform that showcases their work globally, fostering brand identity and market visibility.
2. Economic Growth:
By driving sales and elevating local talent, the app contributes to the growth of the fashion industry and creates sustainable economic opportunities.
3. Cultural Preservation:
By highlighting traditional techniques and aesthetics, the app ensures that Africa’s rich fashion heritage is celebrated and passed on to future generations.

Innovation at Its Core
What sets the NFH App apart is its cutting-edge technology and user-centric features, designed to revolutionize the fashion experience.

Standout Features:
1. Virtual Showrooms: Designers can showcase collections in 360-degree views, offering buyers an immersive shopping experience.
2. AI-Driven Personalization: With AI-powered recommendations, users can discover styles tailored to their tastes.
3. Interactive Community: The app fosters a collaborative space where designers and buyers engage through live Q&A sessions, virtual fittings, and behind-the-scenes content.
4. Accessibility for Rural Artisans: By connecting artisans from remote areas to urban and global markets, the app bridges geographical divides.

Comparing NFH with Other Fashion & Beauty Apps
While apps like Shein, Asos, and Beautylish dominate the global scene, they primarily focus on Western trends, often neglecting the richness of African design. The NFH App fills this gap by offering a platform that prioritizes African culture, style, and craftsmanship.

Unique Advantages Over Competitors:
1. Cultural Relevance: Unlike global giants, the NFH App emphasizes African traditions and aesthetics, creating a sense of pride and belonging for users.
2. Designer Empowerment: Unlike mainstream apps that overshadow local creators, NFH ensures African designers remain the centerpiece of the platform.
3. Economic Impact: While global apps profit from sales, NFH directly contributes to job creation and economic growth within the region.

Apps like Fashion Nova and Stitch Fix have gained traction for their personalization features, but NFH’s AI-driven personalization combined with cultural storytelling elevates it as a truly distinctive platform.

Redefining the Future of African Fashion
The Nairobi Fashion Hub App is more than a digital marketplace it’s a catalyst for creativity and economic transformation.

By blending technology, culture, and fashion, the app is bridging gaps, breaking barriers, and inspiring a new generation of African designers to dream bigger.

Why the NFH App Stands Out:
1. It champions local talent, ensuring Kenyan and African designers gain recognition on a global scale.
2. It celebrates authentic African fashion, offering a platform where tradition meets modernity.
3. It empowers the entire fashion ecosystem, from rural artisans to urban designers and fashion consumers.
As Kenya and Africa take center stage in the global fashion scene, the Nairobi Fashion Hub App leads the charge with innovation, inclusivity, and cultural pride. By providing a platform tailored to the needs of African creatives, the NFH App isn’t just shaping the future of fashion—it’s rewriting the narrative for African creativity on the global stage. Whether you’re a designer, artisan, or fashion enthusiast, the NFH App invites you to be part of this transformative journey.

Content courtesy of NFH Digital Team

Unleash Your Potential in Fashion: Join the Nairobi Fashion Hub App Today

Posted on by Oscar Alochi

The world of fashion thrives on creativity, collaboration, and innovation, and now there’s a unique platform designed to amplify the voices of fashion’s brightest talents. Enter the Nairobi Fashion Hub, a transformative space that connects passionate individuals across the globe with opportunities to showcase their skills, build their brands, and elevate their careers.

Whether you’re a budding designer, a seasoned stylist, or a visionary event organizer, this vibrant community is your gateway to the top of the fashion world. Here’s why you should make the Nairobi Fashion Hub your creative home.

A Platform for All Creatives
The Nairobi Fashion Hub is more than just a networking site—it’s a thriving ecosystem where talents from every corner of the fashion and beauty industries come together. By joining this dynamic community, you gain the chance to:

– Showcase Your Work: Share your portfolio with an engaged audience.
– Collaborate: Meet like-minded professionals who share your passion.
– Expand Globally: Tap into an international stage where your creativity can shine.

Choose Your Specialty
No matter your talent or area of expertise, the Nairobi Fashion Hub provides a dedicated space for you to excel. Here’s a closer look at the incredible opportunities for each category of fashion professional:

1. Fashion Designer
Unleash your imagination and redefine style with your unique designs. This is your chance to innovate and make your mark in the world of couture.

2. Model
Step into the spotlight and bring the latest trends to life. The hub connects you with industry professionals who value your poise and presence.

3. Stylist
Shape the future of fashion by creating unforgettable looks that inspire and define trends.

4. Fashion Blogger
Influence the global fashion narrative with your insights, reviews, and thought-provoking commentary.

5. Makeup Artist
Transform appearances with your artistry, enhancing beauty and boosting confidence.

6. Photographer
Capture the essence of fashion with your lens, immortalizing creativity and elegance.

7. Jewelry Designer
Design timeless, exquisite pieces that elevate every outfit and celebrate individuality.

8. Beautician (Salonist & Barber)
Redefine grooming and beauty standards, offering services that make every client shine.

9. Fashion Event Organizer
Set the stage for groundbreaking fashion moments by orchestrating spectacular events.

10. Fashion & Beauty School
Inspire the next generation by sharing your knowledge and expertise through education.

Why Join the Nairobi Fashion Hub?
– Connect Globally: Be part of a diverse, international network of professionals.
– Build Your Brand: Gain exposure and credibility in the competitive world of fashion.
– Empower Your Career: Access opportunities that help you grow and succeed.

How to Get Started
The first step to your fashion journey is simple:
Visit Nairobi Fashion Hub https://app.nairobifashionhub.co.ke/ and join today! Whether you’re looking to network, learn, or lead, this platform is your launchpad to success.

Don’t just dream about your place in the fashion industry claim it.

Let the world see your talent, passion, and creativity.

It’s time to unleash your potential.

Your journey starts here.

Content courtesy of NFH Digital Team

Nairobi Fashion Hub App: Transforming the Fashion Landscape in Kenya and Africa through Technology

Posted on by Oscar Alochi

The Nairobi Fashion Hub (NFH) stands as a beacon of innovation, creativity, and empowerment in the African fashion industry. As a digital platform owned and operated by Tinker Digital Limited, the NFH App brings together designers, beauticians, models, photographers, makeup artists, brands, and fashion enthusiasts to revolutionize the way fashion is created, marketed, and consumed across Kenya and Africa.

In this article, we delve into the solutions NFH provides, the impact it has on urban communities, and its growing influence on the continent’s fashion landscape.

Solutions Provided by Nairobi Fashion Hub

1. A Centralized Platform for Fashion Industry Stakeholders
The NFH App serves as a digital hub where diverse stakeholders in the fashion industry can connect, collaborate, and showcase their work. By bringing together designers, models, photographers, and beauticians under one virtual roof, NFH eliminates geographical barriers and creates opportunities for collaboration and networking.

– Designers can create profiles to display their collections, enabling them to reach local and international audiences.
– Models and photographers can showcase portfolios to attract collaborations and job offers.
– Fashion enthusiasts can explore and shop the latest trends in a seamless and interactive environment.

2. Empowering Local Designers and Brands
NFH is committed to promoting African fashion by giving local designers and brands a platform to thrive. Through features that allow users to showcase their products and services, NFH enables small and medium enterprises (SMEs) in the fashion sector to reach new audiences without needing expensive marketing campaigns.

This democratization of exposure levels the playing field, allowing young, emerging talent to compete with established brands.

3. Promoting E-Commerce in Fashion
By integrating payment solutions such as M-Pesa, the NFH App provides a seamless platform for designers and brands to sell their creations directly to clients. This functionality bridges the gap between sellers and buyers, fostering trust and supporting the growth of a digital economy in Kenya and beyond.

4. Celebrating and Preserving African Culture
NFH highlights the rich tapestry of African culture through fashion. By promoting indigenous designs, traditional textiles, and African-inspired art, the platform contributes to preserving cultural heritage while introducing it to global audiences.

Impact on Urban Communities in Kenya and Africa

1. Job Creation and Economic Growth
With a rapidly growing urban population, unemployment remains a significant challenge in Kenya and other African countries. The NFH App addresses this issue by creating opportunities for employment and entrepreneurship within the fashion industry.

– Urban Designers gain a platform to showcase their talent, translating creativity into income.
– Models, photographers, and makeup artists find avenues to secure gigs, building their careers in a competitive market.

This chain reaction stimulates economic growth, particularly in urban areas where youth unemployment rates are highest.

2. Accessibility and Inclusivity
The NFH App is designed with inclusivity in mind. It provides urban dwellers, regardless of socioeconomic status, with access to affordable, locally made fashion. At the same time, it empowers creators from underserved communities to share their craft and gain recognition.

3. Empowering Women and Marginalized Groups
Fashion in Africa is predominantly driven by women, making NFH a critical tool for empowering female entrepreneurs. By offering women a platform to display and monetize their creations, NFH contributes to financial independence and gender equality in urban areas.

Additionally, the App is an inclusive space for marginalized communities, fostering diversity in Kenya’s fashion industry.

4. Enhancing Urban Lifestyles
Urban residents often seek to express individuality and cultural identity through fashion. The NFH App provides access to unique African-inspired styles and creations, redefining urban fashion trends and offering an alternative to imported, mass-produced clothing.

Broader Impact Across Africa

1. Showcasing African Fashion on the Global Stage
NFH positions itself as a key player in the global fashion industry by promoting African talent internationally. Designers on the platform gain visibility, opening doors to collaborations, exhibitions, and sales beyond the continent.

2. Digital Transformation in Fashion
The App exemplifies how digital innovation can transform traditional industries. By leveraging technology, NFH sets a precedent for other sectors to embrace digital solutions, driving Africa’s digital transformation agenda.

3. Strengthening Regional Integration
NFH fosters cross-border connections within the African fashion industry, encouraging collaborations between designers, brands, and artisans from different countries. This not only strengthens regional integration but also boosts the continent’s competitiveness on the global fashion stage.

The Nairobi Fashion Hub is more than just a fashion app—it is a catalyst for change, a promoter of culture, and a driver of economic growth. By providing a platform for collaboration, commerce, and cultural expression, NFH is transforming Kenya’s urban communities and positioning African fashion as a global force.

As the platform continues to grow, its potential to reshape the African fashion industry and improve the livelihoods of countless individuals is boundless. NFH exemplifies how technology, creativity, and community can come together to create meaningful, lasting impact.

With NFH, the future of African fashion is bright, innovative, and firmly rooted in the heart of its cultural heritage.

Download the Nairobi Fashion Hub App today and be part of the African fashion revolution. Discover talented designers, shop unique styles, and support African businesses. Together, we can shape the future of African fashion.

Web-version available here: https://app.nairobifashionhub.co.ke/

Content courtesy of NFH Digital Team

President William Ruto Inaugurates First Vivo Fashion Store in Atlanta, Georgia

Posted on by Oscar Alochi

Atlanta, Georgia — In a landmark event highlighting African innovation and entrepreneurship, President William Ruto officially opened Vivo Fashion Group’s first U.S. store at Atlanta Station Mall on Tuesday, May 21, 2024. This historic occasion marked a significant milestone for the Kenyan retail fashion giant as it expanded its footprint beyond Africa for the first time.

President Ruto, in his speech, celebrated the achievements of Vivo Fashion Group and its co-founder, Wandia Gichuru. “This is not just a win for Vivo, but for Kenya and Africa as a whole. It showcases the global potential of African brands and the entrepreneurial spirit that drives our continent forward,” he remarked. “The powerful story of Vivo Fashion Group demonstrates the impact of visionary enterprise and spotlights the role of women in leadership, business, and entrepreneurship.”

Wandia Gichuru, the CEO of Vivo Fashion Group, co-founded the company 13 years ago. President Ruto praised the company for its remarkable journey and growth, stating that it is now one of East Africa’s largest fashion brands. “The bold colors, striking patterns, vibrant textures, and meticulous designs that surround us reflect the diversity and rich history of Kenya and the African continent. Your designs beautifully merge traditional and modern African styles and symbolism,” Ruto added.

Vivo Fashion Group designs and manufactures all its products in Kenya and operates 25 outlets throughout the region, employing more than 380 individuals. Ruto also highlighted Vivo’s successful participation in the Nairobi Securities Exchange Ibuka Program. “Through the program, Vivo should find it easier to access various equity or debt capital markets to finance business growth and further development,” he stated.

The grand opening in Atlanta was a vibrant affair, attended by a diverse audience of dignitaries, business leaders, and fashion enthusiasts. The store’s entrance was adorned with Kenyan flags and vibrant African patterns, creating an atmosphere that paid homage to Vivo’s roots while embracing its new international chapter.

Wandia Gichuru expressed her gratitude and excitement at the event. “To see our brand, which started in my living room in Nairobi, now opening a store in Atlanta, is truly a dream come true. This moment is a testament to the hard work, dedication, and passion of our entire team and the support of our loyal customers,” Gichuru said, her voice filled with emotion.

Guests at the opening were treated to a showcase of Vivo’s latest collection, which seamlessly blends African style with contemporary fashion trends. The new store features a wide array of clothing and accessories, emphasizing Vivo’s commitment to quality, comfort, and affordability.

President Ruto’s state visit to the United States, at the invitation of U.S. President Joe Biden, is the first by a Kenyan president in two decades and the first by an African leader in 16 years. The President’s visit began at the Atlanta University Center and will continue in Washington, DC, where he is scheduled to meet with President Biden to discuss trade and security partnerships, including Kenya’s pledge to lead a multinational mission to restore order in Haiti.

The opening of the Vivo store in Atlanta is not just a business expansion; it symbolizes the breaking of barriers and the forging of new paths for African enterprises on the global stage. As Vivo Fashion Group continues to grow, it remains rooted in its mission to empower African women through fashion and to bring the vibrancy of African culture to the world.

Photos by Nesh Maina, Office of the First Lady, Republic of Kenya & NFH Digital Team

Luxury Designer Michael Kors Shop Launches In Kenya At Sarit Centre, Westlands

Posted on by Oscar Alochi

High-end clothing retailer Michael Kors debuts a location in Kenya in the Sarit Centre in Westlands.
Now established in Westlands at Sarit Center Shopping Mall, the first Michael Kors store in Kenya was carefully invited only for the store’s opening.
At the grand inauguration of a premium store boasting an exclusive Michael Kors line, enter a world of luxury and flair.
Improve your look and join us as we celebrate the pinnacle of elegance.

https://www.instagram.com/p/Cxsjdx5Kokw/?igshid=NzZhOTFlYzFmZQ==

The whole line of Michael Kors accessories, including watches, jewelry, handbags, footwear, and eyewear, as well as the brand’s signature perfumes, are all available at the Sarit Center store.
Purchase upscale Michael Kors goods without worrying about authenticity.
According to a representative of the luxury designer business, Kenyans now have the opportunity to purchase high-end goods without having to worry about their legitimacy.

https://www.instagram.com/reel/Cxzui_poHXF/?igshid=NzZhOTFlYzFmZQ==

Kenya now boasts a Michael Kors store offering high-end designer clothing, shoes, handbags, and accessories.
Fashion fans experienced high fashion at the store that debuted in the Sarit Centre in Westlands on Friday, September 29.
With the arrival of Michael Kors in Kenya, you can now purchase bags, shoes, and watches.
We also have plans to introduce MK scarves, sunglasses, and perfumes.
As said by Tabitha Mwende, expect the best customer service and high-quality goods.
“We have a problem in Africa where when a high fashion brand comes into the country it’s a knockoff, but now Kenyans can be sure to get Original quality, it’s the same quality you’ll get in Dubai, USA, and other major markets,” the statement reads. And she said.

https://www.instagram.com/p/Cxxn-5rKBvu/?igshid=NzZhOTFlYzFmZQ==

 

About Michael Kors
Award-winning and well-known designer of high-end ready-to-wear and accessories, Michael Kors. A variety of goods are presently produced by his 1981-founded eponymous firm under the Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Men’s labels. Accessories, shoes, watches, jewelry, ready-to-wear for men and women, wearable electronics, eyeglasses, and a complete line of scent goods are among these items.

In some of the most famous cities in the world, such as New York, Los Angeles, Chicago, London, Milan, Paris, Munich, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro, Michael Kors boutiques are run either directly or through licensing partners.

While celebrating international occasions and cultures that reflect the diversity, experiences, and viewpoints of people throughout the world, the organization takes great satisfaction in attracting and keeping diverse talent and in offering an inclusive work environment for everyone.

A solitary designer with an intuitive sense of beauty and an unwavering eye for classic style is the driving force behind this rising enterprise. In addition to being recognized for his generosity and receiving multiple awards in the fashion business, Michael Kors has gained the adoration and admiration of millions of people.
He has built an enduring luxury lifestyle empire with a reach across the globe by being wholly committed to a vision of style that is as elegant as it is opulent, as iconic as it is current.

Content Courtesy of NFH Digital Team

Fée Uhssi Presents: The African Fashion & Textiles Experience

Posted on by Ann Mumbi

A Series Of Workshops Exploring The Rich And Diverse History Of African Fashion.
By Tara Robinson.
The African Fashion & Textiles Experience will be presented by Wandsworth-based artist Fée Uhssi as a part of Wandsworth Council’s Black History 365. A six-monthly series of informative and engaging creative workshops examining African art and textile history will begin in September 2023.

French-Nigerian fashion and textile designer Fée Uhssi also practices art color therapy. Her workshops were developed, hosted, and delivered by Fée as a passion project.
They will delve into African history, artistic methods, the significance of textiles in Afro-Caribbean and African cultures, as well as the development of traditional to contemporary African attire.
They will also look at how modern European fashions were influenced by African textiles and clothing, as well as how fashion and history interact.

Workshops
The first session, which will focus exclusively on fashion history and include an African fashion creation workshop in honor of Fashion Week, will be held on Saturday, September 23.
In honor of National Black History Month, the second session will examine the unique evolution of African textiles over time.
The third session will be devoted to the symbolism found in African textiles as well as the entwined history of textiles and communication stretching from ancient Africa to the Americas and the Caribbean.
Fée will be teaching the traditional African wrapping methods as well as Furoshiki, the traditional Japanese gift-wrapping technique, in the fourth session.

In the fifth workshop, Fée will lead a discussion on color therapy and its African roots, leading attendees on a journey to understand the significance of color and acquire fresh color styling advice.
The last session will be devoted to fashion photography, recognizing the historical contributions of African and Black photographers to the fashion business.

With the encouragement of a small payment, all workshops are free.
You can purchase tickets by visiting the Eventbrite website HERE

Content courtesy Time and Leisure & NFH

The Joy Of African Fashion ‘Made With Love’ Is Introduced To The NYFW Runway By Rosario Dawson And Abrimah Erwiah

Posted on by Oscar Alochi

You have a front-row ticket to see the designs at Studio 189 thanks to Rosario Dawson and Abrimah Erwiah.
Dawson and Erwiah co-founded and run the sustainable fashion company, which uses African craftspeople. The pioneers organized a festive runway during New York Fashion Week to present what Studio 189 has in store for the Spring/Summer 2024 collection.
But as the co-founders revealed to reporters after the performance, the show incorporated music, dancing, poetry, and the charms of African culture in addition to sending garments down a runway.

The Ahsoka actress described the show’s opening with poet V (formerly known as Eve Ensler) as being “really powerful” when talking to a gathering of reporters, which included PEOPLE.
She responds, “No, I want a billion, and I want to dance with you. When we are always in pain, I want us to demonstrate what we are missing. when we fail to address suffering and choose to ignore it. But we may use that anguish to our advantage. When V requested that everyone in the room “up” and dance during Studio 189’s performance, Dawson replied, “And look at the joy that we have in us.

The Haunted Mansion performers stated that they watched footage from the Congo before deciding what they wanted to convey on stage.
We also want to be able to bring Africa here, said Erwiah, adding that this is a very essential factor.

Dawson said that each Studio 189 product is always “made with love.”
According to the co-founder, their business always finds a way to honor the culture.
“There is a lot of dancing as soon as you enter our factory. No matter what the people are going through,” Erwiah added. The same was true throughout the presentation as models danced down the runway at Gallery at Spring Studios in New York.

“We want the spirit of joy, of dancing, of love to come across,” Erwiah said, describing the “big energy and big movements and all of that in the hands.”
It’s amazing what we can do with our hands, Dawson added, in agreement with her Studio 189 business partner. Therefore, we merely wanted to honor that, together with that creativity’s potential. We literally hold the power in our hands.

There were a lot of recognizable faces at the NYFW event.
At the performance, Jonathan Scott and Zooey Deschanel were spotted donning identical purple Studio 189 outfits. The recently engaged couple held hands throughout the performance and grinned.

“We said that fashion can be a social change,” Erwiah added. “I can see how what we did has had an effect.”
Africa-made Studio 189 has taken home the prestigious CFDA Lexus Fashion Initiative for Sustainability award.

Additionally, the company has teamed with businesses including EDUN (LVMH), Yoox Net-a-Porter, and the United Nations ITC Ethical Fashion Initiative to encourage education and skill development while also fostering job growth.

They operate online as well as in Accra, Ghana, and New York.

Content courtesy of People & NFH

The Asian Retailer Shein Outperforms Amazon and Walmart in South Africa

Posted on by Oscar Alochi

Johannesburg: Shein is the most popular shopping app on the Google Play market in South Africa. And it’s not even really trying.
During the Covid-19 outbreak, the fast-fashion company from Singapore opened in the nation at the foot of the continent. It is now growing through word-of-mouth and by providing discounts to first-time customers.

Local retailers are alarmed by it already, and regulators are looking into whether it exploits import tax loopholes while delivering packages to customers.
Taahira Khumalo, a 24-year-old Johannesburg receptionist, claimed that she now purchases all of her clothing online and that Shein is a business she frequently patronizes due to its affordable rates, trendy clothing, and quick shipping.

Shein offers excellent savings, and I don’t have to wait long for my packages to arrive.
Since the pandemic, technology has advanced, and I can purchase it in the comfort of my house right now.
Shein, a Chinese company, is competing with US goliaths Walmart Inc. and Amazon.com Inc. for a piece of the emerging eCommerce industry in the most developed nation in Africa.

Walmart has made an effort to win over locals the conventional way, investing in the domestic retail company Massmart Holdings Ltd more than ten years ago in an expensive venture that hasn’t met expectations thus far.

Amazon is anticipated to begin offering e-commerce delivery services in South Africa in the upcoming months.

The company has been offering web services to the nation of around 60 million people since 2004.
Many retailers are aware that they would eventually need to find out how to make Africa work for them because of the continent’s constantly expanding populace but less formal retail and even less Internet purchasing. South Africa is the most logical location to start.

Anthony Thunström, CEO of The Foschini Group Ltd, a local company that owns Jet, a budget apparel chain, asserted that “Amazon and Shein are going to accelerate online shopping in South Africa beyond recognition.”
Since South Africa has been particularly reluctant to adopt online or digital buying, I believe there is a benefit to competition.

More people live in densely populated urban areas in South Africa than in most other countries in the region, the middle class is expanding, and nearly three-quarters of the population has access to the Internet.
There are potential fortunes to be won because only 4% of retail in the nation is eCommerce.

However, Walmart hasn’t actually benefited from being the first to market. The US company initially invested in Massmart, which offers tinned food along with clothing, refrigerators, and washing machines, with plans to expand by opening stores throughout Africa.
However, poor infrastructure and a lack of decent real estate have made that idea less realistic.

Instead, it has concentrated on increasing South African online sales over the past three years and deployed Sylvester John, one of its eCommerce gurus, to Johannesburg in order to establish Massmart as the leading general merchandise website in South Africa with same-day fulfillment.

Content courtesy of Bloomberg & NFH

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