A Recent Brooklyn Museum Exhibit Examines the Continent’s Thriving Fashion and Art Scenes During the Time of Liberation.
Co-curator Ernestine White-Mifetu gives us an illuminating tour of “Africa Fashion” and the greater narrative it encapsulates. At the Brooklyn Museum, an electrifying new exhibition establishes Africa as a true fashion capital, bursting with imagination, ingenuity, and its own aesthetic heritage. “African Fashion” showcases the designers and other creatives leading the continent’s charge into the […]
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The Asian Retailer Shein Outperforms Amazon and Walmart in South Africa
Shein, founded in China, is gaining a foothold in a nascent eCommerce market in the most industrialised country in Africa and is squaring up to US giants Walmart Inc and Amazon.com Inc, who want to do the same. Walmart has tried to win local hearts the traditional way, buying into domestic retail group Massmart Holdings Ltd more than a decade ago in an expensive move that so far has failed to live up to expectations. Amazon, which has been ...
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Africa’s Fashion Market Will Be Led by Nigeria and Egypt With $2.5 Billion in Sales.
Demand for apparel and accessories is increased by this group's innately higher level of fashion consciousness and willingness to spend money on them. The fashion industry is also supported by Egypt's reputation as a top travel destination, which brings in travelers from all over the world. travelers commonly go shopping, picking up local fashion items and trinkets. Egypt's fashion business benefits from the increase in global interest and trade, which creates the conditions for rapid expansion. As we continue to ...
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African Designers May Access Circular Tools Thanks to an Open-source Platform Roundabout.
The portal also houses The Zero Waste Online Collective, which is run by teams in Scotland and the Netherlands and aims to provide everyone with access to zero-waste information, tools, and resources. According to Odu, "the majority of the African brands we work with either produce or design internationally." The international partners with whom we are collaborating are also aware of how their efforts might influence what we are doing and how they can encourage additional brands to embrace circular ...
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Kenyan Fashion Designers Protest Textile Waste With Their Designs
Today, young designers are shaping Kenya’s fashion market and reinventing its long and conflicted relationship with the secondhand. Maisha by Nisria is a young fashion studio. Its designers, aged 21 to 28, create original pieces from secondhand garments and discarded fabrics. Shopping in places like Gikomba is part of their creative process and a way to reduce the environmental impact of their trade.
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