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Friday 24th of May 2024

Nairobi, Kenya

The Evolution of Fashion in the Era of TikTok: A Transformative Influence on Style and Consumerism

As the potential for a TikTok ban looms, the platform takes center stage at fashion’s pinnacle event, the Met Gala. A pivotal scene from the iconic movie “The Devil Wears Prada” encapsulates the intricate machinery of the fashion world. Miranda Priestly, portrayed by Meryl Streep, presides over a pivotal decision on photo-shoot looks, illustrating how choices in elite fashion circles trickle down to shape consumer preferences. This enduring monologue not only elucidates the workings of the fashion industry but also underscores its profound societal influence.

The emergence of TikTok as a sponsor for this year’s Met Gala has sparked discussion, particularly in light of legislative actions potentially affecting the platform’s operations. Moreover, Vogue’s alignment with TikTok reflects a broader shift in fashion dynamics, where the platform has propelled fast fashion and unconventional trend cycles to the forefront, redefining the landscape of sartorial influence.

While Instagram revolutionized fashion by democratizing access to trends and fostering influencer culture, TikTok’s impact has been more disruptive, fundamentally altering the traditional hierarchy of fashion influence. No longer solely dictated by designers or marketing executives, fashion trends now emerge organically from the platform’s diverse user base, epitomized by the likes of trend forecasters like Mandy Lee.

The synergy between TikTok and the rise of ultrafast fashion, epitomized by brands like Shein and Zara, has reshaped consumer behavior, with online shopping becoming both an activity and a performance. Unlike traditional e-commerce platforms, TikTok’s algorithm-driven content facilitates the exploration of eclectic trends and aesthetics, transcending conventional fashion narratives.

TikTok’s influence extends beyond mere trend dissemination; it has become a cultural barometer, reflecting and shaping societal attitudes toward fashion. From cottagecore to indie sleaze, the platform has incubated and popularized diverse aesthetics, challenging the hegemony of established fashion norms. Moreover, TikTok creators have emerged as influential arbiters of taste, democratizing access to fashion knowledge and discourse.

Despite initial skepticism from traditional fashion houses, TikTok’s ascendancy has compelled brands to reassess their engagement strategies, with an emphasis shifting toward authenticity and relatability. Creators like Charles Gross and Izzi Allain have bridged the gap between luxury fashion and everyday consumers, demystifying haute couture and fostering a more inclusive dialogue around style.

Ultimately, TikTok has democratized fashion discourse, empowering individuals to participate in shaping trends and challenging established fashion paradigms. As the industry grapples with evolving consumer preferences, TikTok remains at the forefront of fashion’s transformative journey, heralding a new era of style, democracy, and creativity.

Content courtesy of NFH Digital Team

The Face of Africa 2024 International Pageant: A Triumph of Diversity, Elegance, and Empowerment

Celebrating Africa’s Beauty and Resilience

Nairobi, the vibrant heart of East Africa, recently played host to an extraordinary event that captured the essence of African beauty, resilience, and empowerment. On April 20th, 2024, Delight Technical College became the epicenter of glamour and grace as The Face of Africa 2024 International Pageant unfolded in all its glory. This prestigious occasion brought together contestants from across the continent, each representing the epitome of beauty, grace, and empowerment.

More than just a showcase of aesthetics, The Face of Africa 2024 International Pageant served as a celebration of diversity and resilience. Contestants hailing from various backgrounds and cultures united on one stage, weaving together the rich tapestry of Africa’s heritage. From the bustling streets of Lagos to the serene landscapes of the Serengeti, each contestant brought a unique story and a distinct charm to the competition.

The night was a symphony of elegance and talent, as contestants dazzled the audience with their poise and charisma. Against a backdrop of glitz and glamour, the judges faced the formidable task of selecting the winners who would embody the essence of African beauty and grace for the year to come.

The Crowning Moments

After much anticipation and deliberation, the winners were finally announced:

– Face of Africa 2024: Lucy Mueni
–  First Runner-Up: Veronicah Mutheu
–  Second Runner-Up: Sheryne Nkirote

Additionally, special awards were presented to recognize exceptional talent and character:

–  Face of Africa 2024, Face Plus Size: Ramona Njeri Munene
–  Congeniality Award: Vilmer Komora
–  Style Icon Award: Grace Laura

These remarkable individuals not only epitomized beauty but also showcased the depth of talent and character present within Africa’s diverse tapestry.

 

Empowering Dreams, Embracing Individuality

The evening was not just about crowning beauty queens; it was about empowering women to embrace their inner strength and shine brightly in a world that often seeks to dim their light. Through their grace and confidence, the contestants inspired audiences to embrace their own uniqueness and strive for their dreams, regardless of the obstacles they may face.

As the curtains drew to a close on this unforgettable night, The Face of Africa 2024 International Pageant left an indelible mark on the hearts of all who attended. It served as a reminder of the power of unity and the celebration of individuality. In a world often divided by differences, this event showcased the beauty that emerges when diversity is celebrated and embraced.

In the heart of Nairobi, Africa’s beauty shone brighter than ever before, leaving a legacy of empowerment and inspiration that will resonate far beyond the glitz and glamour of the stage. The Face of Africa 2024 International Pageant not only celebrated Africa’s beauty but also ignited a spark of hope and possibility for generations to come.

 

Content courtesy of Delight Fashion School, The Face Of Africa & NFH Digital Team

The Face Of Africa 2024 International Pageant: Celebrating Diversity, Elegance, And Empowerment

Nairobi, Kenya – April 22, 2024 Nairobi, the vibrant heart of East Africa, bore witness to an extraordinary event as the Face of Africa 2024 International Pageant unfolded in all its grandeur at Delight Technical College. This esteemed occasion, held on Saturday, April 20th, 2024, brought together contestants from across the continent, each embodying the pinnacle of beauty, grace, and empowerment.

The Face of Africa 2024 International Pageant transcends mere aesthetics; it stands as a celebration of diversity and resilience. Contestants hailing from diverse backgrounds and cultures converged on one stage, exemplifying the rich tapestry of Africa’s heritage. From the bustling streets of Lagos to the serene landscapes of the Serengeti, each contestant brought forth a unique narrative and distinct charm to the competition.

The evening unfolded as a symphony of elegance and talent, with contestants captivating the audience with their poise and charisma. Amidst the glitz and glamour, the judges faced the daunting task of selecting the winners who would epitomize African beauty and grace for the forthcoming year.

In the heart of Nairobi, Kenya, the vibrant pulse of African fashion beats passionately at Delight Fashion School. In the bustling metropolis, where creativity intertwines with tradition, this esteemed institution has once again proven itself as the epitome of sartorial excellence with its highly anticipated annual event, “The Face of Africa 2024”.

As the sun dipped below the horizon, casting a golden glow over the city, the runway at Delight Fashion School illuminated with an aura of anticipation. Fashion enthusiasts, industry insiders, and aspiring designers gathered under one roof to witness the unveiling of Africa’s next top models and the showcase of groundbreaking designs that encapsulate the continent’s rich cultural tapestry.

The event kicked off with a burst of energy as models strutted down the runway, exuding confidence and grace. Each ensemble showcased a fusion of traditional African motifs with contemporary flair, a testament to the school’s commitment to preserving heritage while pushing the boundaries of innovation.

From intricate beadwork inspired by Maasai traditions to bold prints paying homage to the diverse landscapes of the African continent, every garment told a story of identity, resilience, and celebration. Designers spared no expense in experimenting with textures, colors, and silhouettes, resulting in a breathtaking display of creativity that captivated the audience’s imagination.

Following much anticipation and careful deliberation, the esteemed winners were announced:

  • Face of Africa 2024: Lucy Mueni
  • First Runner-Up: Veronicah Mutheu
  • Second Runner-Up: Sheryne Nkirote

The Face of Africa 2024 Winner: Lucy Mueni

 

The Face of Africa 1st Runners Up: Veronicah Mutheu

The Face of Africa 2nd Runners Up: Sheryne Nkirote

In addition to these prestigious titles, special awards were bestowed to acknowledge outstanding talent and character:

  • Face of Africa 2024, Face Plus Size: Ramona Njeri Munene
  • Congeniality Award: Vilmer Komora
  • Style Icon Award: Grace Laura

 

Winner Face of Africa 2024 Face Plus Size Ramona Njeri Munene

 

Congeniality Award: Vilmer Komora

Style Icon Award: Grace Laura

The evening served as a testament to the power of unity and the celebration of individuality. Through their grace and confidence, the contestants inspired audiences to embrace their own uniqueness and pursue their dreams, irrespective of the obstacles they encounter.

As the curtains drew to a close on this unforgettable night, the Face of Africa 2024 International Pageant left an indelible mark on the hearts of all attendees. It’s not merely about crowning beauty queens; it’s about empowering women to embrace their inner strength and radiate brightly in a world that often seeks to dim their light.

However, “The Face of Africa 2024” was more than just a fashion show; it was a platform for empowerment and inclusivity. Delight Fashion School has long been dedicated to nurturing talent from all walks of life, providing opportunities for aspiring designers to showcase their skills and break into the competitive world of fashion.

One of the highlights of the evening was the announcement of the winners of the prestigious “Face of Africa” competition. Amidst fierce competition, a select few models stood out for their charisma, poise, and distinctive beauty. These individuals were not just crowned as ambassadors of African fashion but as symbols of diversity and representation in an industry often criticized for its lack thereof.

As the final curtain fell on “The Face of Africa 2024,” the reverberations of its success echoed far beyond the confines of the runway. Delight Fashion School had once again cemented its reputation as a beacon of creativity and excellence, not only in Kenya but on the global stage. Through its commitment to innovation, inclusivity, and cultural preservation, the school continues to shape the future of African fashion, inspiring generations to come.

In a world where fashion is often synonymous with fleeting trends and superficiality, Delight Fashion School reminds us that true style is a reflection of heritage, creativity, and authenticity. As we bid farewell to another spectacular event, we eagerly await the next chapter in the school’s journey, knowing that the face of Africa will continue to shine brighter with each passing year.

Content  courtesy of Delight Fashion School, The Face of Africa & NFH Digital Team

Ami Doshi Shah, a Jewelry Designer, Reinvents Jewelry in Kenya Using Ropes, Brass, Salt, and Stone.

Sisal ropes, old brass, salt crystals, and volcanic pebbles are just a few of the unusual materials that award-winning Kenyan designer Ami Doshi Shah has consistently used to create elegant jewelry that redefines value in a market obsessed with carats. In an interview with AFP on her rooftop studio in Nairobi, the capital of Kenya, Shah, 44, said, “As a child, I was always finding beauty in unusual things like stones and fossils.” Shah creates her pieces by hand.

Her 2019 collection Salt of the Earth, which was on display at the Brooklyn Museum in New York and the Victoria & Albert Museum in London, included ropes, salt crystals, and patinated blue-green metal.

Shah claimed that it took her years to devote herself entirely to her vocation, even though she graduated from a university in Birmingham, England, with a degree in jewelry and silversmithing and the coveted Goldsmiths medal for best apprentice designer.

Ami Doshi Shah interned at Indian jewelers like The Gem Palace, whose clients have included Princess Diana, Oprah Winfrey, and Gwyneth Paltrow. She is a third-generation Kenyan of South Asian descent.
She did not agree with traditional Indian notions of jewels as an opulent investment. Furthermore, she wasn’t quite sure how to reconcile the demands of the commercial world with her experimental sensibility. Shah then started working for an advertising company, where he was based in Nairobi and London for the following twelve years.

She remarked, “I knew it wasn’t my calling.” During her second pregnancy, she took a break and started an artist residency at the nonprofit Kuona Trust in Nairobi for a year in 2014–2015.

Ami Doshi Shah claimed that although it was a cathartic time, it was also “filled with self-doubt.” It is difficult to realize that you might not be a commercial success, especially after spending so much time focused on earning money. I was concerned about whether people would enjoy my work.

Personal and Political
Ami Doshi founded her brand in 2015 with the intention of producing striking, sculptural pieces that honor the talismanic significance of jewelry in Kenyan culture, where it is worn for protection, strength, and at significant life events.
Her collection includes everything from sisal neckpieces to brass earrings that sway with every movement and stone-inlaid cuffs.
Her creations are built to order using materials found in Kenya, marking a dramatic break from the traditional Indian jewelry that is dominated by expensive metals and jewels. She works with materials including leather, mango wood, and zoisite, a byproduct of the nation’s ruby mining in East Africa, in addition to brass, which is the predominant metal used in Kenyan jewelry.

The end product is jewelry that ranges in price from $75 to $375 and is quite personal and occasionally political.

“Not everyone will enjoy or comprehend my work, and that’s okay,” she remarked, emphasizing that she views jewelry-making as “a labor of love” rather than a financial endeavor. Her critically praised 2019 collection examined the contradictory properties of salt—it is a material that is both caustic and life-giving.

It also alluded to Britain’s colonial past, as Shah’s grandparents moved from Gujarat, India, where Mahatma Gandhi led a famous protest march in 1930 in response to harsh salt tariffs. That’s when she stated, “I felt for the first time that jewelry could be political, that it could be a thread connecting so many things.”

Tell Our Own Story
Her most recent collection, Memento Mori, came up as a result of her grief, as she considered her father’s passing in 2021 and their last days spent together in the Kenyan town of Watamu, which is located on the Indian Ocean.

Her concentration is squarely on the continent she calls home, both as the inspiration and the market for her sophisticated creations, which are stocked in shops in Nigeria, Ghana, South Africa, Ivory Coast, and Kenya, despite the fact that her work is sold and recognized in the West.

After the painful expulsion of South Asians from Uganda in 1972, she urged her fellow South Asians to embrace integration rather than seek safety in self-segregation, saying, “I feel far more Kenyan than Indian.” Her goal is to establish a multidisciplinary studio with “predominantly Kenyan” designers, building on her recent ventures into the furniture industry. “It’s crucial to be able to narrate our own story in our own unique way rather than having one forced upon us.”

Content courtesy of  Kuwait Times & NFH Digital Team

Nairobi Street Fashion Season 2: The Royal Invite

Nairobi, a city known for its vibrant culture and dynamic street fashion, is gearing up for an extraordinary event: Nairobi Street Fashion SN 2. This unique platform has gained recognition for successfully merging the worlds of art and fashion, culture and contour, and is set to take things up a notch with its second installment. Scheduled for Sunday, November 12, from 3 to 7 p.m. EAT, the event will be hosted at the Delight Tailoring Fashion & Design School, located in Nairobi Central, Nairobi County.

Nairobi Street Fashion Season 2 promises to be an unforgettable experience, bringing together a diverse group of fashion enthusiasts, designers, and artists. The theme of this edition is “The Royal Invite,” and it’s a celebration of the city’s creative spirit and the fusion of different styles and influences that shape Nairobi’s unique street fashion scene.

The Venue: Delight Tailoring Fashion & Design School

Delight Tailoring Fashion & Design School, the chosen venue for Nairobi Street Fashion SN 2, is an ideal setting for the event. Located in the heart of Nairobi Central, this school has been a hub of creativity and innovation in the world of fashion. The school is renowned for nurturing young talent, making it the perfect host for an event that aims to celebrate the city’s vibrant street fashion culture.

The Royal Invite: A Theme of Elegance and Creativity

“The Royal Invite” theme for Nairobi Street Fashion SN 2 is all about embracing the elegance and creativity that the streets of Nairobi exude. Attendees are encouraged to explore their inner royalty and showcase their unique interpretation of this theme through their fashion choices.

Whether it’s blending traditional African fabrics with modern designs, infusing a royal touch into everyday streetwear, or even experimenting with avant-garde outfits, the theme encourages participants to push the boundaries of fashion. In doing so, it celebrates the rich tapestry of styles that define Nairobi’s streets.

A Platform for Amateurs and Masters

One of the most remarkable aspects of Nairobi Street Fashion SN 2 is its inclusive nature. The event provides a platform for both amateur and experienced designers and artists to come together, share their creativity, and learn from one another. This fusion of perspectives leads to the birth of fresh ideas and the expansion of horizons.

Fashion enthusiasts, whether they’re young designers looking to make a mark in the industry or individuals who simply love expressing themselves through clothing, will find a welcoming space at this event. It’s an opportunity to learn, network, and, most importantly, to be inspired.

Wisdom in the Streets

The tagline of Nairobi Street Fashion SN 2, “Wisdom is in the streets,” highlights the fact that the streets of Nairobi are not only a place for fashion but also a source of inspiration, knowledge, and cultural exchange. Street fashion is an expression of individuality and collective identity, embodying the wisdom of the city’s people and their diverse backgrounds.

This event is a celebration of the melting pot that is in Nairobi, where traditional, modern, and global influences merge to create something entirely unique. It encourages attendees to seek out this wisdom in the streets and incorporate it into their own fashion choices.

Nairobi Street Fashion SN 2: The Royal Invite is a must-attend event for anyone interested in fashion, culture, and art. With a vibrant theme, an inclusive platform, and a rich cultural backdrop, this event promises to be a melting pot of creativity and inspiration.

As the streets of Nairobi continue to evolve and redefine fashion, this event serves as a testament to the city’s unique spirit and the limitless possibilities of self-expression through clothing. The streets of Nairobi have always been a place of wisdom, and on Sunday, November 12, that wisdom will come to life through the medium of fashion, making it an event not to be missed.

Content courtesy of Delight Tailoring Fashion & Design School, NFH

Design Essentials, A Premium Haircare Company, Introduces A New Product In Kenya.

Kenya, Nairobi: October 28, 2023 In an effort to keep growing throughout Africa, haircare specialty brand Design Essentials®, which treats curly and overly coiled hair, has introduced a new line of hair products into Kenya. The African Chebe Hair Growth Collection was created using native African knowledge and natural African ingredients to satisfy the unique needs of African hair types. It will be sold in Kenya by Belle Afrique Kenya, their six-year distribution partner.
Design Essentials’ International Marketing Manager for Europe, the Middle East, and Africa, Sharon Thompson, made the following remarks during a media launch event in Nairobi:

“We are excited to be in Kenya and present our consumers with the Design Essentials® Chebe line.
They have quickly embraced and valued the functionality of our offerings.
We hope that our business partners will embrace the range to support the expansion of the local hair, beauty, and cosmetics industries and that this new system will fulfill their needs in terms of strengthening hair.

McBride Research Laboratories, an Afro-American-owned company with over thirty years of experience creating hair care products that work for all hair types, is the company that makes Design Essentials.

Natural components from Chad are used to make African Chebe. The Basara Women of Chad have been gathering and combining plantain seeds, cloves, lavender, cherry seeds, crotons, stone fragrance, and resin tree sap for ages, then grinding it into a thin brown powder.
After mixing the powder with either water or oil, a paste resembling a mask is applied to the hair shaft, braided, and kept in until the following wash day, when the procedure is repeated.
Their strong, thick waist-length hair is now admired worldwide as a result of this.

The Basara Women have generously shared their ancient customs with us, and we are honored to use this knowledge, along with our research, development, and manufacturing skills, to create a product that addresses the long-standing issue of African hair growth, retention, and strength. African Chebe is made especially to strengthen, hydrate, and nourish hair.
African Chebe is a product made especially to strengthen, nourish, and revitalize hair. We have promised to donate a portion of the proceeds from the sale of the African Chebe Collection back to the communities in Chad in exchange for their sharing of their indigenous knowledge with us and enabling us to purchase the natural ingredients from them there, Ms. Thompson continued.

The Next Supermodel in Africa

This year’s Africa’s Next Supermodel Finals, a prestigious continental modeling competition and reality TV show, will take place on October 28, 2023, at the Radisson Blu, Uperhill. African Chebe is the Hair Brand Partner for this event and is supporting the Design Essentials Social Responsibility initiative in Africa. African Chebe’s entry into the Kenyan market coincides with this event.
Design Essentials’ core value is giving back, so it makes perfect sense for them to partner with Africa’s Next Super Model as their hair brand.
According to Ms. Thompson, “Design Essentials strongly aligns with Joan Okorodudu’s vision and mission of creating a successful modeling career path for her contestants, some of whom are from refugee camps.”

Braid & Twist-Out Styling Crème, Anti-Breakage Moisturizing Leave-In Conditioner, Chébé Herbal Pre-Wash Intense Repair Masque, and Strengthening & Moisturizing Styling Mousse are all part of the collection that was just introduced today.

Follow and get in touch with Distributor Belle Afrique Kenya on Instagram at @belleafriquekenya for additional details regarding the range’s availability. 0723 949880 (phone)
Follow Design Essentials on Instagram at @design_essentials_kenya to stay up to date on product updates, promotions, hairstyle advice, and tutorials.

Content courtesy of Design Essentials and NFH

The Africa Outstanding Professionals Awards, Which Were Held At The Concord Hotel & Suites In Nairobi, Kenya, Honored Sina Tsegazeab Of Natna Hair For Excellence In Beauty And Wellness.

Sina Tsegazeab of Natna Hair received an Africa Outstanding Professionals Award for her work in beauty and wellness

Nairobi, Kenya – September 28, 2023
The esteemed African Outstanding Professionals Award has been given to successful entrepreneur Sina Tsegazeab of Kampala, Uganda. During the second iteration of the event, which was put on by The Business Executive Media Group, the award presentation took place at The Concord Hotel & Suites in Nairobi, Kenya. Distinguished professionals, business titans, and stakeholders gathered to honor Sina’s outstanding accomplishments.

The Essence of the African Outstanding Professionals Award
The African Outstanding Professionals Award, created by the Ghanaian company The Business Executive Media Group with roots in Accra, aims to recognize and identify those who have excelled in a variety of professions.
This honor crosses national boundaries and includes both native Africans and visitors who have made major contributions to the socioeconomic development of the continent.

Who is Sina Tsegazeab?
The founder of Natna Hair (http://natnahair.com), Eritrean-Ugandan businessman Sina Tsegazeab, also holds a diploma in marketing in addition to a bachelor’s degree in accounting.
She started Natna Hair in 2015 after realizing there was a need for high-quality human hair on the market.
She has increased the company’s operations throughout the years to 13 nations, including Dubai, the United States, Belgium, and the United Kingdom.

What Sina Says About Natna Hair
Beyond producing outstanding items, Sina has even bigger plans for Natna Hair.
She is dedicated to maintaining Natna Hair on the cutting edge of fashion and technology.
She has recently introduced nourishing shampoo and rejuvenating spray, demonstrating her commitment to advancing whole hair wellbeing.
Natna Hair is more than a company; it’s a movement that stands for sincerity and unadulterated beauty.

Changing the Narrative in Beauty and Wellness
Unrealistic beauty standards are frequently upheld by the beauty and wellness sector, which also largely favors synthetic goods. Sina understood that a change was necessary.
With its selection of human hair services, which includes wigs that are as lusciously curly as goddesses, Natna Hair provides a welcome option.
It serves as a beacon of unadulterated beauty in a world where that is all too frequently the case.

Connecting with Natna Hair
Sina’s commitment to natural health also extends to her clients.
Through its website and social media channels, Natna Hair is an easy company to get in touch with. Discover their selection of wigs and accessories, which are intended to encourage people to appreciate their own natural beauty.
No matter where you live in the world in Nairobi, Accra, or anywhere else Natna Hair brings brilliance to your door.

What Makes Sina Unique
The acclaim Sina won at AFROPA was a result of her dedication to authenticity and the tireless efforts of her staff.
She is rewriting the standards and adopting natural beauty as the new benchmark with her team. She wants to express her gratitude to all of her customers in East Africa and beyond for their steadfast support.
She has faith in her customers, and they have faith in her.
Honored to accept the Africa Outstanding Professionals Award (AFROPA) from the Business Executives in Accra, Ghana, for the @natna_hair_ brand at the Concord Hotel in Nairobi, Kenya, as Sina so beautifully puts it.
This accolade makes me think about the journey my outstanding team takes to keep bringing quality to the lifestyle sector.

We are incredibly appreciative of our customers in East Africa for having faith in us even as we launch new products like nourishing shampoo and rejuvenating spray.
#AwardWinningHairBrand #ExcellenceInBeauty #HairIsNecessity ”
Pioneers in the push for a more natural and genuine beauty and wellness sector are Sina and Natna Hair.
Their journey, which was characterized by acclaim and creativity, is an example to everyone.
It’s time to get involved, celebrate your inherent beauty, and benefit from the excellence Sina and Natna Hair provide the world.
Be motivated, sincere, and unique.

Distinguished individuals such as Antony Buluma, President of the Kenya Young Parliamentarians Association, Ruth Muene, a Communications Expert working with the Kenyan President’s office, and Atong Amos of Triple-A Petroleum in South Sudan were in attendance at the award event.
Their participation accentuated the importance of Sina Tsegazeab’s accomplishment and added splendor to the celebration.

Content courtesy of Bryan Morel Publications, Sina Tsegazeab & NFH

Victoria’s Secret Fashion Show Returns With Black Designers’ Designs On The Runway

After a five-year sabbatical, the Victoria’s Secret fashion show is making its eagerly awaited return and is now live on Amazon Prime.
The work of 20 exceptional creatives from thriving cities including Bogota, Lagos, London, and Tokyo will be featured in this year’s show, which spans a variety of industries including fashion, cinema, design, music, and the visual arts.
Bubu Ogisi, the creator of IAMSIGO and a fervent supporter of African fashion created by Africans in Africa, is one of the designers engaged. In addition to defying conventional notions of African companies, Ogisi’s collection for the event demonstrates her dedication to celebrating African ideologies, textiles, and manufacturing methods.

The show will prominently feature model Mayowa Nicholas, who went from being an accounting student to dazzling runways all over the world.
Mayowa, a native of Nigeria, never thought of making modeling her career.
Like many Black children in the nation, she was urged to prioritize her education and look for conventional employment. Mayowa, who was raised by a single mother, thought that studying accounting was a sensible way to ensure her financial security.
She was approached on the street to take part in a modeling competition with Elite Models, which caused her perspective to change.
She made the decision to compete despite feeling unqualified in comparison to experienced models, and she ultimately took first place.

This surprising triumph brought her a modeling contract in China, where she encountered prejudice and went through a culture shock. Nevertheless, Mayowa persisted, and she and 14 other girls were given contracts.
She made the painful decision to leave school and her family behind, traveled to Paris, and walked in Schiaparelli’s debut presentation during Couture Fashion Week.
After a while, Mayowa’s agency offered her the chance to try out for Victoria’s Secret while she was in New York. She initially declined out of fear, but the next year she jumped at the opportunity. She attempted to travel to China for the show but unfortunately ran into visa problems.

The next year, however, Mayowa had the pleasure of having her mother in New York to see her accomplishment in addition to getting the chance to walk the Victoria’s Secret show. It frequently happens that parents of people who work in creative industries can only fully appreciate their children’s work after seeing it for themselves.
Through group chats and social media, Mayowa’s mother happily informed loved ones about the accomplishments of her daughter.
At the beginning of her work, fashion designer Bubu Ogisi was passionate about studying fibers, materiality, and traditional methods.
She experienced growing up in several nations, including Nigeria, Ghana, and England, as well as going to school in Paris. She was particularly impressed by Nigerian weddings and festivals, which featured an abundance of textiles and materials.

Her exploration of fiber techniques, reading skills, and the real materiality of fabrics were all influenced by this encounter.
She was further exposed to the commonalities in these methods used in several nations, whether they are Anglophone, Francophone, or Portuguese-speaking, even though they go by different names while attending school in Ghana.
Ogisi found it fascinating to see how different weaving techniques are carried out, such as Asha key in Nigeria, kente in Ghana, and Heat kita in Ghana, in different ways and with individual variances.
Her work was shaped by her understanding of these parallels and differences, which allowed her to highlight the complex fiber research and the enchantment that can be made with one’s hands even in unnoticed locations.

Ancient, historical, and mythological tales are frequently the source of Bubu’s inspiration since she thinks that by recounting these tales, we may decolonize minds and introduce fresh perspectives. The world has frequently accepted some myths as true while ignoring others. Bubu uses language as a medium to fabricate stories that have not yet been spoken in order to shed light on them.
When contacted by Victoria’s Secret, Bubu initially chose not to reply but subsequently made up her mind to pick up the phone and speak with the entire team. When working with others, Bubu loves collaborative energies that are harmonious and in line with everyone engaged. Bubu was thrilled to have this opportunity to continue presenting a narrative to which she has been deeply devoted.

Bubu viewed this as an opportunity to tell Victoria’s Secret about her experiences, particularly in respect to the idea of Victoria and its association with legendary figures.
She wants to share the African myths and legends through her own culture, nation, and continent. Numerous studies have been done on the cosmological and mythical tales of Nigeria and other African nations.

The collection is influenced by Roman and Greek myths, with a special emphasis on the goddess Nike.
The purpose of Bubu is to present the tales of ten to eleven unisex deities, such as the God of War, the God of Space and Time, and the God of Water. The idea has been greatly influenced by the Nigerian-derived European Edo mythology.

The secret stone in the necklace serves as a representation of the goddess in the entire concept, which centers on exhibiting the feminine divine. Each deity is linked to particular substances, hues, and superpowers. locating and making the components needed to cross the continent.
Mayowa and Bubu have a history of collaboration; when she was 16 years old, Mayowa modeled for Bubu. For both of them, getting back in touch at age 25 was a pivotal and meaningful point in their professional relationship.
Hugging occurred occasionally throughout the process, demonstrating their close relationship.

Intricate styles that were genuinely one-of-a-kind and unlike anything Victoria’s Secret had done before were the outcome of Bubu’s concept for the project, which included hairstyles that paid reverence to the ancestors.

Content courtesy of Ebony & NFH 

Introducing Strat Bridal: a Celebration of Timeless Elegance And Exclusivity

An illustrious retailer of high-end wedding fashion, Strat Wedding, is thrilled to reach a key milestone as they commemorate their five-year journey in creating unique bridal experiences.
Since its inception, Strat Bridal has symbolized festivity and elegance by providing an unrivaled variety of lavish bridal gowns that have been painstakingly sourced from internationally famous wedding designers who have walked illustrious fashion runways all over the world.

The brand has had the distinct honor of working with luminaries in the fashion industry, such as Michael Cinco, Alonuko, and Safir Paris, as the exclusive stockist of prestigious brands like Pollardi Fashion Group, Vladiyan Royal, Ida Torez, Oksana Mukha, Daria Karlozi, and Anna Sposa. For their prized brides, these alliances provide a level of quality that is simply unsurpassed.

In celebration of their fifth anniversary, Strat Bridal moves to a larger, improved premises, starting an exciting new chapter.
Within the TMT Atrium building in Bukoto, Kampala, is their new residence, Uganda brings our superior goods and services even nearer to their discriminating customers/clientele.

This historic event also marks the launch of a new brand identity, complete with the much-anticipated release of their limited-edition collection and a new logo for the prestigious 2024 Barcelona Bridal Week.
A glittering White Glam occasion, the Grand Opening event was attended by only invitees, including Uganda’s most prestigious and powerful fashion industry Personas and figures.

Tracy Kakuru Otatiina, the company’s founder, expressed her happiness by saying, “It has been a dream come true to lead the development of an opulent wedding shop that shows some of the most prestigious bridal brands in the world in the East African region.
To place our brand at the forefront of modernity and excitement for our brides, I have had the honor of immersing myself in the bridal industry over the past five years, developing partnerships with prestigious designers, and going to international bridal fashion events.

I have a great love for brides, am greatly inspired by bridal fashion, and cherish the important part we play in each bride’s individual wedding journey.

“I am delighted to introduce our new site at TMT Atrium, Bukoto, Kampala, an expansive yet personal room painstakingly constructed to inspire brides to radiate confidence and grace on their big day.”

Content courtesy of Gloria Haguma & NFH 

 

During the 5-year Anniversary Masterclass, Monalisa Umutoni Offers Beauty Advice to Students

This past Sunday, September 10, 2023, at the Activate Body Therapy Health Club in Kampala, the fifth iteration of the highly sought Mona Masterclass, a beauty extravaganza that every makeup fan dreams of attending, came to a dazzling close.
A new generation of cosmetics enthusiasts emerged in a stunning exhibition of talent and artistry, all taught by Mona and prepared to rule the beauty industry.
This masterclass, which lasted for two exciting days, was very different from the conventional YouTube beauty instructions.

The excited students set out on an illuminating trip through a wide range of elevating sessions that addressed every aspect of beauty, from the finer points of skincare to the most unique and advanced makeup methods.

These were the kinds of insider information that are only shared by experts in the field.
Students were instructed by a prominent group of facilitators, including Monalisa Umutoni, who helped them not only hone their skills but also discover how to transform their passion into a successful business. Bhavya Kalsi, in particular, dug into the subtleties of personal branding and social media marketing, giving these aspiring artists the skills they need to succeed in the digital age.
Thanks to Vicland, the champagne was flowing, and the students were enjoying themselves while studying.

Imagine attending a small class of 50 cosmetics enthusiasts who are all eagerly soaking up every nugget of knowledge from these great teachers. Their creative blank slate?

The students were able to put their newly acquired talents to use on the beautiful faces of models Nkwanzi and Bhavya, who kindly provided their faces as a canvas for the students to work on.
There is more, though.
Participants received more than simply a wealth of new information and insider advice.
They didn’t; instead, they took home a goodie bag filled to the brim with luxurious beauty goodies.
Among these coveted items were the recently released Mona Magic Mist, a collection of premium brushes, opulent goods from Zaron Cosmetics, a skincare line from Nigeria, Bio Balance essentials, the irresistibly stylish Dapper by Rach lipsticks, and chic Khwezi Beauty headbands, to name a few.
These lucky attendees undoubtedly left with their hearts full of beautiful finds and bags brimming with goodies.

As students began skin testing with Bio Balance on the first day, it was all about putting the theory into practice and making sure they had a strong foundation in skincare, which is essential for any makeup artist.

Day two saw the captivating world of eyes in the limelight. Students gained knowledge of the complex methods that can effortlessly change a daylight appearance into a seductive evening masterpiece.
Later that day, Beefeater Pink Gin provided sponsorship for the cocktail celebration.
The Mona Masterclass is more than simply a gathering; it’s a life-changing experience that equips participants with the abilities, information, and goods needed to up their game in the world of beauty.

These recently graduated makeup artists are now prepared to make their mark in the realm of elegance and allure since they have the equivalent of a VIP backstage pass in the beauty industry.

About Monalisa Umutoni
When Mona was a little child, she used to play with her mother’s cosmetics, which eventually led to her becoming a makeup artist.
Little did Mona realize that her future profession in beauty would be shaped by this event.
Mona started practicing with friends and family members after learning about YouTube tutorials when she was a college student.
Soon after, she began her beauty shoots, and Instagram reacted positively right away.
Mona made the decision to pursue her love as a full-time career after becoming more and more well-known.
She started out as a freelance makeup artist in 2015, and as her clientele grew, so did her range of prospects.

Mona established up her first makeup studio in 2016, the first of its type in Uganda, when she realized she needed more room and supplies to handle the growing demand.
With 10 females on her team today, all of whom have had professional makeup training, Mona’s team is a flourishing business with two locations.

Content courtesy of Gloria Haguma, Mona Faces Masterclass & NFH