Coke Studio Africa was awarded YouTube’s silver creator award as African biggest music platform.
In its fifth year, Africa’s biggest music platform – Coke Studio Africa has achieved a key milestone online.
The Coke Studio YouTube channel has been awarded the YouTube Silver Creator Award in recognition for having more than 100,000 subscribers on the channel.
In a message from Susan Wojcicki, CEO YouTube, stated, “You’ve just done something that very few YouTube creators accomplish. You achieved a milestone with hard work, perseverance and probably a healthy sense of humour too,” adding, “What you’ve accomplish can’t be taken away from you. And we’d like to recognize you and all your hard work with this award, a small token of our esteem and respect.”
The role of Coke Studio Africa’s YouTube channel has been to extend TV reach of the show by providing audiences with music content on demand.
As such, the channel actively managed to distribute music content across Africa and beyond, with over 90 million views from South Africa, Nigeria, Kenya, Ghana and as far as USA, United Kingdom, UAE, amount to 179,527,578 minutes of watch time.
Nigeria Songbird Yemmi Alade & Kenya Genge Artist Jua cali in a past Coke Studio Africa Mash Up
On receiving the award, Coke Studio Africa Digital Lead, Waithera Kabiru, stated, “Getting to this milestone of 100,000 subscribers on the YouTube channel speaks volumes on the demand for quality local content in sub-Saharan Africa.
The Coke Studio YouTube channel has enabled us to do what no other medium can, and that reaches thousands of audiences across the world to share the amazing content that is created on Coke Studio. We are taking Africa to the World!”
YouTube’s CEO Susan Wojcicki further stated, “Each and every person who has subscribed to your channel has been touched by what you created, echoed these sentiments.
They were inspired and challenged.” Susan further stated, “We know that you don’t do this for reward. You do it because you have the drive to create and share because you have found an audience who cares. Adding, “Believe us when we say we can’t wait to see what you do next. A million subscribers may seem a long way off right now, but you are closer than you think. And we are rooting for you.”
Content Courtesy Of Nairobi Fashion Hub & Coke Studio Africa