Sharon Mundia started blogging right after graduating from Monash University in South Africa with a degree in Marketing and Management. She had always had a passion for literature, even receiving a high school literary award, but practicality won out when it came to choosing an academic major. Mundia came to realize that fashion isn’t just about being trendy and cute, it’s about expressing your character, building your confidence and ultimately celebrating yourself.
Sharon has 56,000 plus subscribers on YouTube channel and more than 14,000 plus followers on Instagram page, her blog is much active with a good number of direct traffic.
I’m lucky enough to be able to do what I love which, in essence, is to share my personal style and other bits of my life in the hope that it will inspire women of all ages.
[taq_review] Luckily for her, the background in marketing came in handy when she started to think of her blog, This is Ess, – which started as an online avenue for sharing little pieces of her life – as a platform on which to build her brand.
Content courtesy of This is Ess, She lead & Nairobi fashion hub
Patricia Wangechi Kihoro is a Kenyan singer, songwriter, actress, radio and reality television personality. She rose into prominence after she participated in the third season of Tusker Project Fame, where she became one of the finalists.
Susan wong, Patricia kihoro and Sharon mundia
Patricia Kihoro describes herself as a Kenyan based singer, actress, and radio personality who loves coffee, bacon, Kitenge fabric and laughter. She is also a social media influencer with a presence on Instagram with a following of 164000 plus followers and 24000 plus subscribers on You Tube. [taq_review]
I was cast on MNET’s production Changes (my first TV gig), Sauti and Rush TV pilots and the 1st & 2nd season of Groove Theory (Africa’s first ever musical TV series). These were not roles that were handed to me. I had to rigorously audition for each and every one of them. I have even had to audition for a role in my best friend’s production.
She is well known for her approachable, easy-to-follow makeup tutorials while seemingly having so much fun while at it.
Content courtesy of Patricia Kihoro & Nairobi Fashion Hub
Beauty entrepreneur, blogger and activist who founded the popular Facebook group Black Vogue SE, a hub for Swedish women interested in makeup for darker skin tones.
She eventually released the book Black Vogue – The Shades of Beauty (2016), which was billed as Europe’s first makeup book aimed specifically at black women.
Lovette Jallow is an entrepreneur hailing from Gambia, Nigeria, Sierra Leone and Côte d’Ivoire, who recently became the largest dark-skinned beauty YouTuber in Sweden. She goes back to Gambia twice a year and always vlogs.
Her YouTube channel has made her an expert on makeup for black women in Sweden. Her account is private which is a risky move, but in her particular case, it has added exclusivity to her content.
In 2015 entrepreneur and wigmaker Lovette Jallow started a Facebook group for makeup interested individuals of darker skin-tones and has been up and running since then, and already have nearly 35 000 members.
While 80% of the members are located in Scandinavia, the remaining 20% are from different countries, such as USA, United Kingdom, Germany, France, Senegal, Gambia and Surinam etc.
The number of members indicates the importance of the group and the need that existed within the Black community. The group’s aim is very simple but effective, only encouraging members to upload their pictures and share makeup tips and products used. By doing so, members get the opportunity to get tips and answers from both members and makeup artists that know and understand how to work with darker skin tones.
The blacks in Sweden who identify as Afro-swedes represent 300 000 of the Swedish population yet this is not reflected within the representation on shelves and in media. The Swedish Beauty Industry has generally been offering 50 shades of beige when it comes to foundations and concealers in shops and beauty stores.
Black Vogue aims to focus attention on the lack of products for people with darker skin-tones and hopefully affect the Industry and prompt change in the ranges available for ALL skin tones that are present in the Swedish society, and having only been active since 2015 the results of Lovette’s work is already apparent as stores, online shops and makeup artists are more aware of the problem and are working with the forum to make a change.
The “Lovette Jallow – makeup for black women” is not only active as a forum but travel around Sweden and Scandinavia educating makeup artists at makeup schools and within the theatre, tv and film industry such as Göteborgs Operan, SVT and Stockholms Academy of Dramatic Arts institute, to mention a few.
The aim here is to increase knowledge within the beauty industry so makeup artist are fully prepared when working with clients of all skin tones. If you wish to know more about our work then send an email using the information under the contact section.
Content courtesy of Lovette Jallow & Nairobi Fashion Hub
Joanna Kinuthia is a Kenyan makeup vlogger on YouTube and beauty blogger with 80,000 plus subscriber on Youtube and 64,000 plus on Instagram Joanna quit her job after two weeks in 2017 to focus fulltime on content creation.
Ms Kinuthia features beauty and lifestyle hacks especially regarding finances and personal development. She also owns her own cosmetics company Joanna K Cosmetics.
My passion started in highschool when I would apply makeup for my friends. When I finished highschool and I was waiting to join university, I decided to venture into the makeup business and see how it goes.It’s unfortunate that taking time to do your makeup has been labelled by some people as being vain or we are labelled ‘slay queens’. Currently, many more people are getting in to makeup. We are now appreciating that there’s more to makeup than just applying it. The feeling that comes with that is more important.
Joanna Kinuthia has become a sweetheart to many ever since she started her YouTube channel. Many people got to know her via her channel, doing makeup tutorials.
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she shares her journey throughout the past couple of months and shows her transition from looking exceptional to looking superb, she has worked with the best and worst makeup products and taught us that cheap is expensive.
Joanna Kinuthia has become a sweetheart to many ever since she started her YouTube channel. Many people got to know her via her channel, doing makeup tutorials.
Joanna is one of the youngest entrepreneurs in the country as she recently launched her cosmetic line, Joanna K Cosmetics ,well, if you’ve followed Joanna for a while, you must have noticed she had acne, something you’d probably not have noticed when she wears makeup.
Content courtesy of Joanna Kinuthia & Nairobi Fashion Hub
Makeup is my fresh foray into the beauty industry as a makeup artist in East Africa. There has never been a better time in the history of Africa where its perception of beauty needs to be redefined. We have taken on Western beliefs of beauty and quite frankly ignored our own.
As a Kenyan, and through my work, I’ve has seen and experienced it all. From the glittery, cat-walking superstars to the weak, slum-living poor. And more recently having the chilling experience of being embroiled in fighting and strife, with inter-tribal politics reigning amid a peace-loving people. There was death. There was morbidity. There was fear.
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For the first time in Kenya’s history, there was a threat of war.
In retrospect, my interest in makeup started as a test of what I was learning as a business student in school. But now, I have the honor of working with people whose experiences of natural beauty are either undermined or even ignored.
I have a hope that someday I can give others the freedom to express who they truly are, irregardless of whether they are of a certain tribe or not. A hope that someday I can help one more person achieve their dreams of becoming more than they ever were.
A hope of instilling within African organizations a passion for excellence. A passion that supersedes all other material and temporary passions that Africans are known and even lauded for.
That is what I stand for.
Kangai Mwiti is Kenya’s top beauty YouTuber and she uses models to illustrate her makeup artist techniques. Her ultimate goal is to create a media company that uses video to tell stories by and for Africans. One of her most popular videos focuses on makeup for the Eid al-Adha holiday.
Content courtesy of Kangai Mwiti & Nairobi Fashion Hub
This beauty is a blogger and vlogger who shares gorgeous pictures, fashion inspiration and candid beauty reviews on her various platforms.
Natalie Wanjiru is a Kenyan Youtuber, Influencer and Content Creator. Tewa is a Nickname from her brother since she was young.Natalie grew up in a family with two elder stepsisters and a young brother.
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Natalie Tewa attended Makini Primary Schoo, Precious Blood High School, and Brookhouse International. She later attended the University of Leeds in The Uk To study Architectural Engineering.
She describes herself as a natural introvert who loves beauty, with 99,500 followers on Instagram and 34000 subscribers on you tube. In one of her most popular videos, she shares all about her acne challenges.
I started my YouTube channel in 2015. I wanted to document my fitness path while I was doing the two-month insanity programme to kick start my journey. I was also hoping to inspire someone out there. With this new fitness expedition, I started my natural hair journey and that is what made my channel pick up. Many girls at the time had decided to stop using chemicals on their hair just as I did.
Content creating is always harder than it looks. Coming up with posts, either video or photo, involves a lot of planning for location, the look and feel of the content, outfits, and you also have to think about what the content will make people feel. It’s always a ratio of about five bad shots to get one good shot and, sometimes, three video takes to find the perfect one.
Content courtesy of Natalie Tewa & Nairobi Fashion Hub
Popularly known as the Kenyan Naturalista, Sheila is passionate about educating women on how to achieve healthy hair.
She has garnered massive popularity there for her natural haircare tutorials and tips alongside her own lifestyle vlogging entries
Her online platforms are a place where she expresses her love for Natural hair and shares her joys and experiences with different products. She is naturalista beauty influencer with a following of 131,000 on Instagram and another 70,000 subscribers on You tube.
The beauty of natural hair is versatility. And one hairstyle that remains through all trends is the ponytail.
It is simple to attain and you can never go wrong with it. You can style it up for a sleek look or keep it casual with a messy bun.
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Sheila Ndinda has opened her own business. She’s now the proud owner of a new ‘hair studio’. The business, dubbed Spritz, will cater to natural hair enthusiasts like herself.
The business is located at Greenhouse Mall on Ngong Road and Sheila was excited to share the news. She took to Instagram where her majority of followers are and talked about the journey that has taken her 4 years.
Content courtesy of Sheila Ndinda & Nairobi Fashion Hub
Nancie’s love for fashion began as a young girl with her dream to become a professional fashion designer. Many years down the line, she says, “Who knew that years dressing up barbie dolls in original creations would lead her to a career in the fashion industry.”
Nancie has a degree in Marketing but has always loved fashion and dreamt of becoming a professional fashion designer,not only does she have tips for style and fashion lovers, she also has tips for bloggers, regardless of what they write about.
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Nancie’s love for fashion began as a young girl with her dream to become a professional fashion designer (while also maintaining a career as a lawyer and an astronaut). Who knew that years dressing up barbie dolls in original creations would lead her to a career in the fashion industry.
Nancie, who describes herself as a fashion and beauty vlogger, continues to share the story of her life and passion for content creation through her online channels, which include a you tube channel with 41000 subscribers and 93, 8000 plus instagram followers. Her flawless foundation application tips and looks transformation are a sight to behold.
The blog has since evolved to an amazing webzine covering topics from fashion to lifestyle to fitness and anything that affects women in general. Today Nancie continues to share the story of her life and passion for content creation through her online channels. Nancie lives in Nairobi with her soulmate and their two year old daughter.
Content courtesy of Nancie Mwai & Nairobi Fashion Hub
Aisha Baker is a Muslim influencer, wife, and mother, as well as the founder of the popular blog, BakedOnline. She writes about style, beauty, lifestyle, and family, covering a wide range of topics, from how to style a pregnancy bump during Ramadan to how to get the best results from bronzers.
Most parts of Africa do not allow Muslim women to have equal opportunities like men. Aisha being a female Muslim blogger inspires other female Muslim to do whatever makes them happy and that is what makes me adore her and her work.
love dressing up for Eid, and I always have! But since I have become a mum I’ve had a taste for the more practical side of life. This got me thinking around my first Eid as a mother and whether I want to spend money on another outfit for Instagram that cannot translate to my real life or be worn again after that day!
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South African fashion and style aficionado most well known for her site Baked The Blog. She has earned tens of thousands of followers and been featured in publications like Elle and Glamour creating fashion tips and makeup advice
The Aisha Baker luxury jewelry brand was launched few years, with an enchanting collection that seeks to capture the youthful wonder of bewitching fairytales. Aisha Baker lets our imagination thrive. Each piece emerges from mysterious takes and folklore, and hidden meanings and messages are expressed in their unique design.
Every single piece is handcrafted in London and each one revisits classic fairytales, shaped by human imagination to suit the modern woman. When luxury purveyor Aisha met celebrated designer Hoonik Chang, a vision was shared and the brand was born.
Hoonik studied Metal Production Design in South Korea before moving to London to study at Central Saint Martins, where he won Theo Fennell’s Overall Best award in 2015 for his BA Jewelry Design Degree Show. He has also received awards from both Cartier and Avakian.
Content courtesy of Aisha Baker & Nairobi Fashion Hub
Based in Jozi, Sarah Langa is a 23-year-old student, wife, and ambassador for big names, including Vince Camuto, Brutal Fruit, and Stylista. On her website, she shares her passions for travel and fashion, frequently updating her readers on recent trips and fashion shows.
Something that draws my attention to this woman is how her life is already together. By 23 you are a successful blogger, very educated and already married! What a way to break traditional expectations!
There is always more than meets the eye. Up to this point, you’ll know the side of me that has been portrayed by the media and my ambassador roles for Picot & Moss, Woolworths A/W 2015, Witchery S/S 2016, Vince Camuto, Brutal Fruit and Stylista. With this website, I hope you’ll get to know me better.
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My road to success wasn’t planned. I have a passion for travel and fashion, and I’m very lucky that so many of you can relate. Being based in Jozi provides a major inspiration for me. It is our city of light, possibility and the place where so many local and international influences come together.
To me it was obvious, what better way to showcase our unique lifestyle than through Instagram? I know there are so many of you out there trying to make your mark and I hope that you will use this space to ask me questions and to gain exposure to the social media influencer industry.
Content courtesy of Sarah Langa & Nairobi Fashion Hub
Joy Kendi revealed in one of her interviews, that she had been struggling with dyslexia, which was so brave of her to admit. She makes the big chop look so effortless and chic and the fact that she has a banging body and is a gorgeous girl makes it easy for anyone to keep scrolling through her pages; whether Instagram, her Youtube or her blog, you’ll never get tired of Just Joy Kendi’s feeds!
Especially if you’re a fashion lover and a foodie as well, she is the girl for you! She also has life hacks under her DIY section.
I’ve always been interested in fashion, ever since I was a young girl. I wanted to get into design after high school but most of the schools I applied to didn’t offer scholarships and I don’t come from a wealthy family so I had to scrap that idea.
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Popularly known as the Kenyan Naturalista, Sheila is passionate about educating women on how to achieve healthy hair. Her online platforms are a place where she expresses her love for Natural hair and shares her joys and experiences with different products. She is naturalista beauty influencer with a following of 131,000 on Instagram and another 25,000 plus subscribers on You tube.
Content courtesy of Joy Kendi & Nairobi Fashion Hub
Catherine, the creator of Fashionable Stepmum, started her social media platforms to highlight her transition from a single girl to a step mum. The way she has managed to incorporate beauty into her content creation of stepmum, is for sure admirable.
She has 57,000 plus followers on Instagram and 9,600 subscribers on You tube. She is very real about her journey as a step mum, but also infuses this with her beauty and fashion tips. She is a force to reckon with in the industry.
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My name is Catherine Njeri Kariuki, the creator of Fashionable Stepmum. The blog was created to highlight my transition from a single girl to a step mum. It also shows my style evolution over the years.
Step mothering is one of the most difficult tasks with challenges and difficulties that are rarely recognized, understood or appreciated by anyone aside from those living that reality.
This blog is for those courageous ladies who take on the step mothering challenge; I hope my blog can offer helpful hints and a space for sharing, support and celebration.
I also share with you how my love for fashion has helped me get through the greatest adventure yet, of raising a blended family and finding my peaceful step-mum’s happily ever after!!!
I am a step mum of 6 children and a kick-ass wife of the man who makes it all worth it,Kindly note that this is my story, not the story of my step children or their mothers. That is theirs to tell if and when they choose to do so.
Content courtesy of Fashionable StepMum & Nairobi Fashion Hub
