Sharon Mundia started blogging right after graduating from Monash University in South Africa with a degree in Marketing and Management. She had always had a passion for literature, even receiving a high school literary award, but practicality won out when it came to choosing an academic major.
Mundia came to realize that fashion isn’t just about being trendy and cute, it’s about expressing your character, building your confidence and ultimately celebrating yourself.
Sharon has 56,000 plus subscribers on YouTube channel and more than 14,000 plus followers on Instagram page, her blog is much active with a good number of direct traffic.
I’m lucky enough to be able to do what I love which, in essence, is to share my personal style and other bits of my life in the hope that it will inspire women of all ages.
Luckily for her, the background in marketing came in handy when she started to think of her blog, This is Ess, – which started as an online avenue for sharing little pieces of her life – as a platform on which to build her brand.
Content courtesy of This is Ess, She lead & Nairobi fashion hub