Saturday 30th of May 2026

Nairobi, Kenya

Jendaya, a New Luxury e-Commerce Platform Focused on Africa

Prada, Givenchy, and Marine Serre are just some of the labels that will be available on this new luxury platform aimed at African consumers, alongside local labels such as Rich Mnisi, AAKS, and Imad Eduso. The launch is scheduled for July 1, by invitation only.

Meet the needs of African consumers looking for luxury clothing and highlight designers from the continent: these are the main objectives of the e-commerce platform Jendaya, which will soon offer ready-to-wear pieces, accessories, and luxury beauty products for men and women. A launch that aims to alleviate various problems faced by African consumers, such as the long delivery times of online retailers who already have visibility on the continent, as highlighted by Women’s Wear Daily (WWD).

While he wants to focus on Africa, Ayotunde Rufai, CEO of the London-based platform, has chosen not to exclude buyers from the rest of the world. From its launch, Jendaya will therefore allow consumers from other continents to purchase clothing and accessories from leading African and Western fashion houses. “The next generation luxury fashion experience, for Africa and beyond,” the new e-commerce player indicates on its Instagram account.

Jendaya presents itself as a set of multi-brand e-shops dedicated to luxury, along the lines of Net-a-porter and Mytheresa. In addition to the e-commerce part, there will also be editorial content focused on African fashion. There are already several articles available on African models and the latest Fashion Weeks, as well as an interview with the CEO of Thrill Digital on technology and fashion.

According to WWD, Jendaya is set to launch in July, but in a pilot phase; in other words, only consumers who receive an invitation will have the opportunity to discover the dozens of Western and African brands present on the platform. In addition to the collections of each brand, Jendaya will also unveil over time exclusive collaborations and capsules and will offer its customers the opportunity to enjoy a personalized styling service.

Beyond the possibility for continental African consumers to have easier access to luxury labels, whether local or Western, this new platform will give greater visibility to the expertise and young talents of a continent that has, until now, been under-promoted in the fashion industry.

The Next Generation Luxury Fashion Experience for Africa and Beyond, From AAKS to Zegna, JENDAYA delivers luxury fashion to Africa and beyond. We are building the next generation experience where you can discover exciting brands, digest the latest, and shop the best. Currently, we are preparing for our pre-selected community of stylish and savvy shoppers to test our platform. We’re coming soon. Be the first to know.

Content courtesy of Jendaya, Premium Beauty News & Nairobi fashion hub 

Ndara’s Jewels Boutique Launches Their New Matrix Culture Collection

Luxury face mask and accessories brand, NdaRa’s Jewels, announces the launch of the Matrix Culture Collection, a new range of Africa-centric fashion-forward pieces

Gogo Nyadze Ndara and her team at Ndara’s Jewels Boutique are not resting on their oars of disrupting the global fashion market with their range of exceptional products, including the recently launched Matrix Culture Collection. The brand was initially created as a fashionable facemask company in the midst of the covid-19 pandemic to bring some touch of style to wearing face masks. However, the brand has become increasingly popular and has evolved to making accessories for hair and sparkling jewelry.

The global fashion industry has undoubtedly exploded over the years to feature thousands of brands from different parts of the world providing fantastic products to meet the needs of consumers. There has also been the emergence of fashion brands that seek to integrate the rich African culture into their works, leveraging the amazing prints and vibrant colors of African fabrics to create stunning pieces.

Unfortunately, only a few brands have been able to offer a seamless integration of the beautiful African garment into contemporary fashion. However, Ndara’s Jewels Boutique has been able to change this narrative in the space of one year.

The recently launched Matrix Culture Collection will include Masks, Apron Dress, and Bangle, to offer a complete matching outfit to women and other customers. The brand has carved a niche in the highly competitive market for their unique handmade fashion collection, with the masks made with polypropylene material for extra safety.

The latest collection will be available on Bread, a unique pop-up market, and the NdaRa’s Jewels Boutique website on April 3rd. Gogo Nyadze Ndara will be vending in person at Bread A unique pop shop in the Maplewood Mall Mn on Saturdays and Sundays.

The exclusivity of the products from NdaRa’s Jewels Boutique, particularly with their handmade products, has endeared the brand to fashion lovers, with the Exclusive Elegant Apron Dresses featuring beautiful African Garment fabric and Bling sparkling fabric becoming a hit in fashion outlets.

Content courtesy of Ndara’s Jewels Boutique, Virtual Strategy & Nairobi fashion hub

Amanda Gorman Face Of Vogue Magazine Cover May 2021, The Rise and Rise of Amanda Gorman

Deep in Amanda Gorman’s closet sits a doll that may or may not have stolen the facts of her reluctant owner’s life. A month after the 23-year-old poet eclipsed the transfer of power at President Biden’s inauguration with an energizing performance of her song of a nation, “The Hill We Climb,” she was thinking about an earlier, discomfiting booking at the American Girl boutique at the Grove in Los Angeles.

We were at a green space a stone’s throw from Gorman’s spot in L.A., a one-bedroom in an apartment building the color of sherbet. Reclining on blankets she spread over a manicured knoll, she tilted her head, birdlike, and groaned softly, “They might get angry at me for saying this.”

The Mattel brand had invited Gorman to do a reading celebrating the arrival of Gabriela, the latest “Girl of the Year,” to expectant young customers. This was New Year’s Day, 2017, and Gorman was an 18-year-old freshman at Harvard, home on winter break, decompressing from the surprise of New England frost. At the time, Gorman had already been named Youth Poet Laureate of L.A. (the first one ever) and was a known and admired figure on the national spoken-word circuit.

The night before the event, the American Girl team briefed her on the biography of the doll. It was like a horror movie Peele-Esque, we agreed after she told me the story. “Gabriela loves the arts and uses poetry to help find her voice so she can make a difference in her community,” the website for the defunct toy reads. Gorman loves the arts and uses poetry to help find her voice so she can make a difference in her community.

Gabriela is brown-skinned with curly hair. Amanda is brown-skinned with natural hair. “She was a Black girl with a speech impediment!” said Gorman (referring to her own speech impairment), playfully clawing at the beautiful hive of twists atop her head, adding that her twin sister’s pet name is also, can you believe it, Gabby.

Gorman did the reading anyway. American Girl told me that the doll was not inspired by Gorman’s life, and sent me a photo of Gorman, mid-performance, costumed in Gabriela’s exact outfit. “I felt like if I backed out of the event, I would have been failing the girls who would have this Black doll,” Gorman said. The rest of the year, when advertisements for Gabriela crept into her view, or friends would text her excitedly that they had seen her doll, she would avert her gaze, thinking on the mad vinyl thing she had locked away out of sight at home.

Gorman, good-naturedly, doesn’t want to make a big deal out of the experience, but years later, the notion that “a public figure’s life” could be mined without her consent still rankles, principally because this sort of heated adulation is now inextricable from her ascendant writing career. “I built up this narrative in my head that, you know, I had to be some type of,” she paused, raising her hands from her lap to air-quote, “ ‘role model.’ ”

It was the middle of a February day, and the weather, even for an L.A. winter, was shockingly warm, giving our meeting the conspiratorial feel of hooky. Midafternoon was the only time Gorman could steal away from her overstuffed schedule. Last week there had been a guest spot on the Hillary Clinton podcast, and next week there would be a panel with Oprah.

It was Gorman who remembered to bring the blankets, and hers was embroidered with astrological signs. (“As a twin, I love being a Pisces, because it’s the two fish,” she said. She and her sister are best friends.) Her smallness is formidable. The next time we met, she brought her lunch a veggie burger in Tupperware, and snacks for me: artisanal popcorn, gummi bears, a caramel. A meal gave me occasion to glimpse her unmasked, under a face shield. Her profile sends you back to the golden age of the supermodel.

Her laughter is a great ringing noise. As we took in the sun on our patch of lawn, Gorman reflected on the long journey of her short life: “It took so much labor, not only on behalf of me but also of my family and of my village, to get here.” A toddler in tie-dyed leggings waddled dangerously near to us. Gorman paused and leaned back faux-dramatically.

The kid tittered. I had no way of knowing apart from the telltale stretch of the two masks that covered most of Gorman’s face but it looked like she was grinning.

“It took so much labor, not only on behalf of me but also of my family and of my village, to get here”

“Are you going to start the story with  ‘One day, I met Amanda Gorman in Los Angeles’?” she teased. The acute enjoyment she takes in words is palpable. Her speech quickens whenever she realizes that a sentence she is constructing amounts to interesting assonance which is often as when she described the oratorical styles of Revs. Ralph Abernathy and Martin Luther King Jr:

“The way they let their words roll and gain momentum is its own type of sound tradition.” She takes it upon herself to fill silences, sometimes with words and other times with sound effects. “Do do do do do doooo,” she bounced as her mind worked on a response to a question about her relationship with Clinton, whom she’s known personally for some years. “Such a grandma,” she said affectionately.

Other figures of the Democratic Party, whom she chatted with after the January ceremony, were described in similarly familial terms: Barack Obama, dadlike; Michelle Obama, the cool auntie. In the weeks after we met, Gorman, or radiations of Gorman, were everywhere:

on a February cover of Time, posed in her yellow, and inside the magazine, holding a caged bird, invoking Maya Angelou, interviewed by Michelle Obama; performing virtually at “Ham4Progress Presents The Joy in Our Voices,” a Black History Month celebration from the people behind the Hamilton phenomenon; on an International Women’s Day panel with Clinton, House Speaker Nancy Pelosi, and Chrissy Teigen; in media headlines, nearly every time she tweeted her opinion on a current event; memorialized on vibrant murals in D.C. and Palm Springs that reminded me of Shepard Fairey’s Obama posters.

After the inauguration, she completed a tour of the big talk shows, remotely, from her L.A. apartment. It was a scene. The Trump years and the pandemic had starved the circuit of joy, elegance, positivity, intelligence, hope. But when Gorman came onscreen it was as if DeGeneres, Corden, and Noah had sprung alive from a slumber. She matched the comedians’ wit, the embodiment of spring in her teal.

On his nighttime news digest, Anderson Cooper 360, Cooper asked Gorman to repeat the rhyming mantra she recites before she steps on stage: “I am the daughter of Black writers who are descended from Freedom Fighters who broke their chains and changed the world. They call me.” Cooper visibly reddened at her recitation, his composure utterly destroyed. “Wow,” he almost babbled. “You’re awesome.”

“I have yet to see her finish without a standing ovation,” observed Aaron Kisner, a stage director who has worked with Gorman on a few of her public performances. The friends, colleagues, and family of Gorman’s that I spoke to all unilaterally said that they weren’t surprised by her success. If you book Amanda Gorman, her mother, Joan Wicks, told me, “you don’t feel like you are taking a chance.

” The audience, for Gorman, is not an abstraction but a collaborator in her mode of rousing, outward-facing, and civic-minded poetical speech. She is something of a caring instructor, translating critical race theory for the benefit of eager Americans. Gorman works in the affirmative mode of reaction and response; I spent hours absorbing her poems, which is to say, viewing her performances of them on YouTube.

For the dying climate, she has written “Earthrise.” For the modern crisis of white-supremacist violence, in all its forms, she wrote “In This Place (An American Lyric),” her most ambitious work, a poem she delivered at the inauguration of Tracy K. Smith as the poet laureate of the United States. In 2017, Gorman herself was named the first National Youth Poet Laureate.

Yellow is Gorman’s color, and it had been before the iconic Prada coat. On Instagram, I find that some of her fans have knitted amigurumi, or Japanese crocheted dolls, in her likeness. When we first met, Gorman was wearing a coordinating sweatsuit by Clare V., white with big splashes of tie-dyed marigold. “I feel very Billie Eilish,” she said, almost singing.

She is protective of her writing. There’s pressure. She wondered aloud, “How do you meet the last thing you’ve done?”

Gorman could not stir a moral panic if she tried. “God, I’m just the most squeaky-clean person,” she told me. The importance of maintaining a wholesome image was impressed upon her by her mother, a middle-school English teacher in Watts.

The Gorman family is united in their vision of literary and social success. And success means touching as many readers as possible. Gorman prefers not to curse, or at least not on the record, but when I did in her company, out of habit, she commiserated with very deep nods. If some stimulus disturbs her cool so profoundly that she must reach for a four-letter word, she spells it out loud, always censoring the vowel, as in “s-h-asterisk-t.” What Eilish and Gorman may have in common, I think, is immediately recognizable and conceptually enticing worldviews.

There is a want for cultural saints. A number of secular sects, overlapping around a shared value of multicultural liberalism, seek to draft Gorman to the mantle. And what does Gorman want? For the immediate future? The time and the quiet to finish two books a picture book titled Change Sings A Children’s Anthem and a highly anticipated collection, The Hill We Climb and Other Poems both due in September, both already best-sellers. Asked if she might share from either, Gorman hedged.

The work is not finished yet. She has readers, but she is protective of her writing. There’s pressure. She wondered aloud, “How do you meet the last thing you’ve done?”

The Biden Inaugural Committee informed Gorman that she had been chosen to be the ceremony’s poet in late December. First, she was flattered. She flung herself into research, diagramming the verse of speakers before her, like Angelou, her self-professed “spiritual grandmother,” and Elizabeth Alexander, who read at the first inauguration of President Obama. And then she was concerned. Gorman hadn’t really left her apartment since March when she traveled back to L.A. from the Harvard campus (where she would graduate cum laude that spring). As the virus surged in her city, the thought of getting on a plane terrified her. The January 6 insurrection at the Capitol only augmented her fear. Gorman knows what to expect from certain crowds. The inauguration would be different, unpredictably so, and on an incomprehensible scale.

Gorman described all this with some dissociative distance, as if, that day, she’d been a member of the at-home throng and not on the platform at the West Front. “Not that no one else could have done it,” she told me. “But if they had taken another young poet and just been like, ‘A five-minute poem, please, and by the way, the Capitol was just almost burned down.

See you later.…’ ” She drifted off, her booming voice diminished to a whisper, and then returned. “That would have been traumatizing.”

She asked her advisers. Oprah who’s been a fame doula to Gorman since they first met on John Krasin­ski’s YouTube show Some Good News in May of last year told her to look to the example of Angelou. (“Every time I text Oprah, I have a mini–heart attack,” Gorman jokes, holding her iPhone at arm’s length.) Wicks, who met with me over Zoom after a long day of teaching, encouraged her daughter to keep the appointment because she sees Gorman as a writer who is duty-bound to serve democracy.

“I did have Amanda practice,” Wicks said and lifted her eyes to the ceiling for a few seconds, “how, in a second’s notice, I could become a body shield.” She described crouching over her child in the hotel room the night before.

Just five days before the inauguration, Gorman texted someone at Prada, back then the one fashion house with which she had a connection, and they sent over the outfit and the headband. The red accessory had looked silly, placed at the fore of her head, so her mother suggested Gorman wear it like “a tiara, a crown.” Gorman did her makeup herself.

It snowed lightly the morning of the inauguration. On the stage, Wicks warmed her daughter with blankets. She was shivering. And then, all of a sudden, she was not. “Her nerves don’t show up” in the moments leading to showtime, Kisner, the stage director, told me. “They’ve been processed and dealt with before she walks in the door.”

With all the commotion following the performance, it took Gorman an hour to get back into the hotel. On our patch of green space, she pulled a journal from her tote. Clearing her throat, she read from the entry she wrote that night, redacting a few lines as she went: “I’ve learned that it’s okay to be afraid. And what’s more, it’s okay to seek greatness. That does not make me a black hole seeking attention. It makes me a supernova.”

In one’s memory of the reading, it is the delicate pair of hands, whirling like those of a conductor, that stand out. Gorman developed the movements as a guardrail of sorts, to remind her to slowly pronounce any consonants she has difficulty with. They flutter downward on “descended from slaves,” and tickle up, on “raised by a single mother.”

“Skinny Black girl,” in the single autobiographical line, is the thrillingly out-of-place phrase, for me. All of a sudden, this galvanizing appeal, tailored to move the populace, constricts to the perspective of the individual. The “we” of the poem goes dormant, and we can see into the personal life of the speaker. “They are like essays,” she told me of the work she writes for big audiences. “They have a thesis, an introduction, and a conclusion.”

The argument put forth was this: “But while democracy can be periodically delayed, / it can never be permanently defeated.” To many, depleted of optimism, that pair of lines was a purging of Trumpism. Her publisher, Viking, rushed to package the text of “The Hill We Climb” as a paperback keepsake. On the page, the verse reads differently, less urgently.

The words require her crisp and enunciating powers to feel vivid. Wicks knows that Gorman’s chemical presence is the key. “You could have two poets,” she said, “and one can actually have more talent. But Amanda’s the one who is going to work the room.”

Gorman has now been recruited into that cultural imagination. Does the nature of her introduction to a larger readership cast her like a satellite of the Biden administration? Does the poet who speaks from the corridors of power concede something? There is the classical idea of the poet as the gadfly, who lives outside society. Because Gorman is a public figure, all of these projections and strong feelings she engenders are a part of her work. “I wonder what the journey is for a political poet,” Smith said. “I hope we don’t limit her to that poem. I hope we don’t think that she’s always got to talk to everybody.”

Gorman has said that she wants to be president. She notes that she has the unofficial endorsements of Hillary Clinton and Michelle Obama

Following the inauguration, Gorman’s phone, blowing up with notifications, was too hot to touch. Her follower counts on social media ballooned by hundreds of thousands. In one of our conversations, she cautiously brought up a Washington Post article that had been written on her phenomenon, aware that she might sound self-involved. “Skip over the parts about me,” she said.

“The great part is where they’re talking about how, historically, poets have been pop stars.” She listed Longfellow and Wheatley. To Gorman, the concentration of attention, and resources, on the form she loves is a net gain, although she is aware of the inevitable drawbacks of a consumerist and capitalistic dynamic.

You know how it is. A young woman is clear about what she cares about, makes compelling work, and the power brokers don’t know how to act. They venerate her voice to oblivion. The celebrity of Gorman and other comparable young figures, who become vaunted for their erudition and moral clarity and their bright elucidation of global pain, is a new, and complicated, kind of fame.

“It’s like they made her poetry,” said the poet Danez Smith of the ravenous media response to Gorman. Smith has seen Gorman perform and admired the “political heart and mind and attention to history and community” evident in all her work. The first true piece of poetry criticism Gorman ever published, for the Los Angeles Review of Books, was an exacting close reading of Smith’s “Homie,” in which Gorman identified the “fetishization of suffering and violence” rampant in the liberal imagination.

The writer and performer Tavi Gevinson, who knows something about popularity and fetish, met Gorman in Milan at a weekend-long Prada event two years ago. She told me she’d felt relieved to have someone with whom she could talk books. In that overwhelming press cycle after the inauguration, Gorman became a magnet for the “escapist fantasy,” Gevinson said, of the fragile-but-intimidating young woman who saves the world. Gorman is becoming increasingly careful of situations that would make her seem like a token. “I don’t want it to be something that becomes a cage,” she said, “where to be a successful Black girl, you have to be Amanda Gorman and go to Harvard. I want someone to eventually disrupt the model I have established.”

Gorman wanted to show me her quarantine world. She joked that its circumference couldn’t be more than a mile-and-a-half long. We were to walk a winding trail that would take us through some manicured brush and wetlands, only to deliver us to one of the best views of L.A. anyone could find. Gorman was running a little late. She texted me her apologies along with a funny duck-face selfie; her face was covered in the white film of crappy drugstore sunscreen. The day before, she’d gotten a minor case of the dreaded face-mask sunburn, which got us talking about how annoying it is to find protection tailored to our skin.

When she met me near the trail, I told her that the selfie made me think of that episode of Donald Glover’s surrealish FX comedy Atlanta, the one where Antoine Smalls deadpans, “I’m a 35-year-old white man.” Giggling as I explained the episode’s plot, on whiteness and Blackness as inherent farce, she revealed to me that she hadn’t seen Glover’s series.

Or much television, actually. It “was The Munsters and The Honeymooners,” she said, when she was growing up in West L.A. If she wanted to watch something from the 21st century Disney’s animated action-comedy Kim Possible, say she had to make an argument to her mom that the show had good politics.

The third time the television sizzled out in Gorman’s childhood home, Wicks decided not to fix it. The girls were livelier, more creative when they found ways to entertain themselves. There were plays, homemade films, and botched science experiments. All the while Wicks was pursuing a doctorate in education at Loyola Marymount University.

The family sometimes struggled financially. The twins were born prematurely; when she was a baby, Gorman’s head was too heavy for her body, and so she devised a way to push herself along, flat on her back, from the torso, like a belly-up flounder, which she demonstrated to me the day we hung out on the green. The twins both had difficulties with speech.

Because Amanda also had an auditory processing disorder, she could not pronounce the letter r. The family tried therapy, tongue depressors; Gorman exiled words that used the consonant. But there was always a surname, always the word poetry. Education, for Wicks, was paramount. The girls attended New Roads, a progressive learning institution in Southern California.

Growing up, Gabrielle, a talented filmmaker in her own right, was physically stronger than her sister. Amanda was the writer, compulsively, from about age five, stealing time from her sleep to draft short fiction, inspired by Anne of Green Gables. “My mom had to give me a quarter so I’d sleep past 5 a.m.,” she told me on our hike. She applied for L.A. Youth Poet Laureate when she was 16. “I was like, ‘Well, I guess, I’m a poet.’ ” Her early performances were for live shows like WriteGirl,

The Moth, and Urban Word and conferences like TED Talk and Vital Voices the leadership organization for young women that once gave her a fellowship and counts Clinton as a founder. “Roar,” at The Moth, is a charming retelling of the time she auditioned for Broadway’s The Lion King. The poem is riddled with r words, and Gorman takes joy in the effort of pronunciation. Her delivery is rather like a comedian’s; to better illustrate a point about hyenas, she abruptly flips and does a walking handstand.

Gorman spent her college years balancing classes in English, sociology, and the writing workshop she founded, Lit Lounge, with speaking gigs and poetry performances that took her everywhere from the White House to Slovenia. For Gorman, who is grounded by the principles of Black feminism, writing and activism were always linked.

At 16, she founded One Pen One Page, a youth literacy program. Now, after years of commissions and prestigious fellowships, she can afford to rent her apartment situated in its lush, middle-class environs. “I’m trying not to judge myself,” she said, chewing on the gummi bears she’d brought. “When you’re someone who’s lived a life where certain resources were scarce, you always feel like abundance is forbidden fruit.”

That day’s outfit: a cap-sleeve sports dress, sneakers, and a sweater, all by Nike. Putting on the crewneck as the pre-dusk chill set in, she yelled, heartily, “I’m not a BRAND AMBASSADOR or anything!” Gorman loves clothes, loves how they help her shape her image, but she is wary about being perceived as a model, especially after the timing of the announcement of a deal with IMG, which had been in the works long before the inauguration. “When I’m part of a campaign,” she told me, “the entity isn’t my body.

It’s my voice.” Fashion brands are clamoring to be associated with Gorman. One of the members of her team recently sent out a request that companies stop sending her flowers. The unending deliveries had filled Gorman’s apartment, possibly triggering an allergic reaction severe enough to warrant a trip to urgent care.

Gorman gets recognized at doctors’ offices and in the dog park, where she takes her 15-year-old mini poodle, Lulu. Maybe it’s that beautiful hair, piled up high. The life of a poet is not typically one of recognition, or comfort, for that matter. There are a few ways to eke out a living. There’s academia, where the jobs for poets are few and far between.

There’s copywriting or maybe touring if you’re a prolific performer like Gorman. Note that she had been offered the unprecedented spot at the Super Bowl before the inauguration. The poem she read, “Chorus of the Captains,” was an exultant ode to the essential worker. I asked if she felt ambivalent about writing for the NFL, following its treatment of activist Colin Kaepernick. For Nike, last year, she’d written a manifesto in celebration of the legacy of activist Black athletes. “It’s always complicated,” she said. “I said yes, not even for the money. I made so little money doing that shoot. I did it because of what I thought it would mean for poetry in the country, to have poetry performed, for the first time in history, at the Super Bowl.”

She estimated that she’s recently turned down $17 million in offers. “I didn’t really look at the details,” she said of one massive offer from a brand, “because if you see something and it says a million dollars, you’re going to rationalize why that makes sense.” Companies have expectations, which might not always align with Gorman’s goals.

“I have to be conscious of taking commissions that speak to me,” she said. Gorman described once getting feedback after turning in a poem. She’d included a line about Dreamers, and “some people” at the institution, one she didn’t want to name, suggested she remove it. Instead, she arranged certain words so that the letters made an internal sound “DACA.”

We weren’t quite hiking, more like dawdling, next to runners. A middle-aged white woman galloped toward us, shouting a greeting. We turned to each other in silent, know-it-when-you-see-it understanding. We’d been the only Black people either of us had seen over the course of two days. Was that genuine friendliness or a warning? For the next runner, Gorman nudged me and bellowed a loud and preemptive hello.

The greenery might not have a more impressive docent than Gorman. She led me down a path of flora, defining the qualities of eucalyptus and holly berries better than the trail placards. “This is why Hollywood is called Hollywood.” The area had once been the home of the Tongva people, Gorman noted, pre-colonization. We approached a large wooden replica of an Indigenous housing structure, where we sat for a few minutes.

Gorman loves Lin-Manuel Miranda, with whom she’s messaged for a while. “The Hill We Climb” interpolates a rhyme from Hamilton. Miranda recorded a note of gratitude for Gorman, aired on a segment with her on Good Morning America, that made her swoon. I asked her what she thought of the critique, recently expressed in the novelist Ishmael Reed’s play The Haunting of Lin-Manuel Miranda, that Hamilton is a damaging, revisionist work. “Ishmael,” she said. “He’s a little intense.” If you want to be Gorman’s friend, you’ve got to pass the application process. Have you read Harry Potter? Have you listened to Hamilton, or are you open to listening to Hamilton? Are you an intersectional feminist? Have you registered to vote?

Gorman has said that she wants to be president. She notes that she has the unofficial endorsements of Hillary Clinton and Michelle Obama. That’s why you won’t find any “negativity” on her social media, to quote Wicks; any image, of her “at a party” or “in a bathing suit,” that might be construed by future pundits as less than savory. Black women will know this form of adaptation. It’s an accommodation to a scrutinizing eye, and it’s now natural for Gorman. She finds satisfaction in being able to set boundaries.

When she’s writing, Gorman told me, she usually looks for water. In a different timeline, she probably would have been a biologist of some sort. On our trail, we found mallards resting in the watery part of the marsh. There was a flimsy, wooden fence Gorman gamely jumped over. To get as close as she wanted to the edge, she’d have to skid down a little hill. She held on to me for balance. “It’s great in spring because they’re all babies. And then they grow up and become rapists,” she said matter-of-factly. “Thankfully, I’m not a female duck.” We laughed at the dark joke.

We looped up and up to where we could see beyond the mountains of the Central Valley, Culver City, Century City, the ocean. “I like coming up here,” she said, “and, in my head, I walk through L.A. and all the places I haven’t seen in literally a year-and-a-half.” She stared at the freeway. “I don’t know if you watched Kimmy Schmidt. Do you know the premise? She’s in a bunker, and then when she comes out, she’s like, ‘Oh, my God, everything’s still here!’ Because she thought everything had been bombed. That’s kind of my mentality when I come up to the mountain. I’m like, ‘Everything’s still here!’ ”

Content courtesy of Vogue & Nairobi fashion hub 

Ananse Africa partners Mastercard Foundation, DHL to connect 1,000 African fashion designers, artists to global markets

Ananse Platform Simplifies Global And Local Transactions For African Designers, Artists, And Artisans

Africans are born storytellers, since the time of old. Ananse (/əˈnɑːnsi/) Africa is the meeting place for authentically African, independent brands to tell their stories.

Storytelling in African cultures has been a way of passing down traditions, keeping cultural practices, as well as maintaining a sense of community. The story of Ananse can be traced back to West African folklore from the Ashanti Region of Ghana. An ode to the origin, Ananse Africa is a digital platform for brands to tell their stories through our e-commerce marketplace.

Beautiful things, made by Africa, delivered globally. This is how best to summarize Ananse Africa, a startup eCommerce platform, launched today, in Johannesburg and Lagos, connecting African designers with local and international consumers. The platform showcases the rich and diverse

https://www.instagram.com/p/CNMW70Dj5go/?utm_source=ig_embed

tapestry of Africa’s creative talent and simplifies international eCommerce payments and logistics for creative entrepreneurs on the continent. Ananse has partnered with the Mastercard Foundation and logistics market leader DHL, to roll out the ‘most comprehensive, pan-African eCommerce platform’ to support creative entrepreneurs like fashion designers and artists to enable them to grow their businesses.

“The Mastercard Foundation partnership with Ananse will enable African fashion brands to sell over 1 million garments over the next three years with 75%   sourced from   African suppliers and 70% participation from women.

This will provide a significant boost to the creative economy sector, ” said Mastercard Foundation Country Head, Nigeria, Chidinma Lawanson.

This valuable business tool will enable artists, fashion designers, artisans, and small businesses along the fashion and art value chains, conduct trade and expand their businesses, leveraging the power of the internet in a cost-effective way.

https://www.instagram.com/p/CMmgboghGQ3/?utm_source=ig_embed

With countries around the world imposing COVID-19 restrictions on physical retail and international travel, consumers are increasingly switching to online shopping, resulting in a sizeable decrease in the revenues of small businesses like tailors and fashion designers.

“We are not only making it easy for consumers around the world to shop from fashion designers and artists across Africa but also making it straightforward for creatives to manage the payments and logistics functions necessary to complete an eCommerce order,” said the company’s founder Sam Mensah, a Ghanaian ex-Silicon Valley executive and fashion entrepreneur.

Ananse’s eCommerce and POS solutions are simplifying trading in both the physical and digital worlds for creative entrepreneurs in Africa. Ananse provides creative merchants with full support, including production training, quality assurance, online payments, order processing, and packaging.

https://www.instagram.com/p/CNI2eubDHCy/?utm_source=ig_embed

The technology solution aims to solve the key problems that prevent African fashion designers, artisans, and artists from being commercially viable and successful.

Speaking at the Ananse launch, Leendert van Delft, DHL Vice-President for Global eCommerce spoke of the company’s experience as the fashion retail and art industry’s leading global logistics partner. “For decades, we have pioneered solutions to meet the needs of artists, designers, retailers, and customers by making it our mission to provide these businesses with exceptional service that translates to a competitive edge.

https://www.instagram.com/p/CNMWKNjjUpg/?utm_source=ig_embed

Through our collaboration with Ananse, we are delighted to offer fast and efficient international logistics solutions that have proven critical to countless startups over the years,” said van Delft. Furthermore, Ananse announced that it has also formed a strategic media partnership with Trace TV to promote the work of African fashion designers, artists, and artisans to its millions of viewers globally.

Curated content on ananse.com will enable shoppers to explore, get inspired, and enjoy the work of African fashion designers and artists in an engaging manner.

Content courtesy of Van Guard & Nairobi fashion hub 

 

Pocket-friendly African Clothing that celebrates Womanhood Every day

Africans are a race that is proud of their heritage, culture, music, and food but when it comes to modern African clothing, one certainly cannot expect the modern African woman to be seen wafting around in traditional African clothing such as bright kaftans or dashikis everywhere they go! While any African will not ditch their heritage, the modern African woman knows how to carry herself with aplomb and be a trendsetter even with affordable clothing.

For the modern African woman seeking the best in quality clothing and accessories that do not burn a hole in the pocket, RosFancy is the perfect online destination. Established with a crystal-clear vision of providing the latest in designs in African clothing that are at once value for money and yet unique in presentation, RosFancy is every modern African woman’s dream come true.

At RosFancy, there is a wide array of choices from women’s tops, jeans, casual, and party dresses to suit every pocket and every occasion. If there is one phrase to describe the design philosophy of RosFancy, it would be “catering to individual taste”. Every woman inspired by African clothing thus has a unique opportunity to find herself at RosFancy.

A quick tour of the RosFancy website will reveal that it is a platform that does not highlight a particular body type, thus inadvertently shaming others, but an online marketplace that celebrates womanhood for what it is, bold, beautiful, and unfettered!

RosFancy offers numerous choices in African clothing categories such as one-piece, two-piece, dresses, swimwear, lingerie, and plus size wear. There is literally one for everyone at RosFancy. For example, for the African diva who is modern in appearances but will not for a minute let down her African heritage, there are brightly colored tie-dye printed drawstring hoodies, sweatpants, and tracksuits or leopard print one shoulder high-low blouse top that are sure to draw the attention of anyone who lay eyes upon them!

For those wanting to keep it casual, there are smart long sleeve two-piece pant sets or long sleeve pullover and zipper leg drawstring pantsuits that will make every woman stand out even in the most understated manner! The fashion-conscious woman swears by shorts, the one-tone t-shirt and ripped biker shorts combination is a must-have! For the sporty girls who like to keep it cool, the two-piece PINK lettered tank top and spliced short combination promises to be love at first sight.

For a woman craving sexy lingerie in African clothing, RosFancy has more than what her heart desires!

Take, for instance, the lace mesh print tube see-through sleeveless lingerie set in a range of colors like black, red, blue, purple, and orange that is a super hit with RosFancy customers or the all strapped set that is a perfect choice for the bold and adventurous woman who wants to make an indelible style statement with her innerwear.

One cannot but talk about lingerie in African clothing without the mention of snake print one-shoulder bodysuit that only a woman of African origin can bring glory to! Thus, to reiterate the obvious, RosFancy is the place to be, if modern African clothing is what you seek on a budget!

Media Contact
Company Name: Rosfancy Clothing Inc.
Email: mia@rosfancy.com   lauren@rosfancy.com 
Phone: +8615392151983
Address: Donghai Industrial Zone, Fengze District
City: Quanzhou
State: Fujian
Country: China
Website: https://www.rosfancy.com

Satan shoes? Sure. But Lil Nas X is not leading American kids to devil-worship

This whole controversy is part of a long history of misdirected moral outrage that blames artists for the social ills of society

Lil Nas X, a 21-year-old musical artist first famous for his rap/country hit Old Town Road, has ruffled quite a few feathers with the release of the video for his new single Montero: Call Me By Your Name. He’s long been a controversial online figure, due in part to his charming and frenetic social media presence and the homophobic attacks he has received since proudly and publicly announcing that he is gay has been gay and will remain gay until the world stops spinning. Absurd conspiracy theories have followed him – from claims that he is brainwashing kids into queerness to his potential ties to the ever-present Illuminati.

Lil Nas X has embraced the hate and conspiracy with his latest song and the accompanying video, which satirically doubles down on the idea that his sexual orientation will send him to hell by visually traveling there himself, lap-dancing for the devil, and usurping him as the king of the underworld.

This, along with his limited release of custom Satanic-themed sneakers made with a trace amount of human blood, has brought a furor of condemnation and fresh conspiracy theories that Lil Nas X worships the devil, is trying to brainwash children, and/or has ties to secretive and sinister organizations.

https://www.instagram.com/p/CNAcF8sj2RH/?utm_source=ig_embed

This use of satanic images, and the attacks on the artist flaunting them, is nothing new. It is part of a long history of misdirected moral outrage in the United States, one that blames artists for the social ills of society while ignoring the real reasons young people turn away from religion or act outside of the confines of the dominant culture. The controversy also shows a lack of understanding of the origins of the hodgepodge character of Satan and the imagery that has become associated with the fallen angel.

If the story of a potentially Satan-worshiping artist leading the youth astray sounds familiar, it’s because this tune has been played to death. From the bat-biting Ozzy Osbourne to the cryptically named Memphis rap group Three Six Mafia, parents have railed and rallied against innumerable artists over the last few decades. The “satanic panic” has been around for centuries and Christian accusations of devil-worshiping have historically been leveled against women, Jewish people, and other religious groups. Aja Romano, a culture writer at Voxdiscussed its modern incarnation in a recent article:

Modern evangelical Christianity is largely influenced by the kind of epic Christian fantasy that emerged during the 1980s when writers like Frank Peretti turned the concept of “spiritual warfare” into, ironically, a kind of Dungeons and Dragons-like role play that saw good Christians quite literally fighting and defeating actual demons … that version of Christianity spread like wildfire across the country.

Overzealous Christians would demonize everything from the aforementioned tabletop game to heavy metal lyricists whose satanic instructions could purportedly be heard by playing their music backward. This led to the “ritual abuse scare” that started in the 1980s and still lingers today, a pre-QAnon conspiracy theory that held that daycare teachers around the country were sexually abusing children as part of a massive satanic cult. Mary de Young, a sociology professor, recently explained an underlying cause of the panic to the New York Times:

More women were going to work, by choice and necessity in the wake of the women’s rights movement and as the country struggled with a recession. Conservatism and the religious right were ascendant, and both emphasized the nuclear family. Good daycare was hard to find … and many parents felt guilt for relying on it.

After numerous lives were ruined, the panic turned out to have little evidence behind it. Artists like Marilyn Manson deliberately played on parents’ fears and adopted the cult-like images that threatened them. Like many of the artists who came before him, Lil Nas X is sporting the satanic aesthetic as a means to court controversy, and to deliver a message about the hellishness of contemporary life and its arbitrary yet harmful social restrictions.

The modern understanding of Satan has at least partially been driven by artists like Lil Nas X and Hollywood producers seeking to scare and titillate audiences. The Old Testament itself doesn’t exactly contain the full character of Satan as we know him today; it was later assembled over the years, partially borrowed from the religion of the also monotheistic Zoroastrians.

https://twitter.com/mschf/status/1376549518100029443?s=20

The New Testament introduced Satan more formally, often used as a character to explain away the ills of the world like disease and struggles with mental health; it was also weaponized against Jewish people, with claims that they did the work of the devil.

According to Rebecca I Denova, a scholar who studies early Christianity, the image of Satan was later crafted, drawing from the horned Greek deity Pan, and retroactively given shape-shifting powers so that he could take the role of the deceitful serpent who tempted Eve in the Garden of Eden a relationship that would be used to blame women for various social problems and the fall of man.

Much of the other imagery we associate with Satan is fairly modern. For example, the image of Baphomet, the goat-headed man, in an inverted Pentagram has origins in the 1897 work of the occult author Stanislas de Guaita. These images were then purposely adopted by the Church of Satan in the 1960s, and The Satanic Temple in 2012, two groups that don’t actually believe in the existence of Satan but use the image to generate controversy. The Satanic Temple is mainly concerned with issues concerning freedom of religion and spends more time lobbying than worshiping the devil. Much like artists like Lil Nas X, they courted the imagery because they knew it would draw attention.

If anything, Christian churches themselves are doing a great job at pushing people away from the pews. In a 2019 survey of young people who stopped going to church, conducted by Lifeway research – a Christian research organization 73% of all respondents listed the church or their pastor as a reason they stopped attending, including specific reasons like political differences and hypocrisy.

While there are many progressive religious organizations in the United States, some of the largest religious institutions have a history of protecting sexual predators and condemning people for whom they love – while some denominations, including many composed of white evangelicals, have essentially become far-right political factions.

Despite all this, the kids are for the most part still living the dreams of many a Christian parent. Gen Z is relatively more “moral” on paper than most previous generations. Members of Gen Z have less sex, and the rate of teen pregnancies has plummeted. They are less likely to use drugs than their predecessors and have turned away from the American pastime of binge drinking.

They are more likely to see themselves as activists and more likely to believe that racism is real. While many of these behaviors are ethically neutral and more about the social conditions driving them to prioritize survival above all else, it speaks to the fact that young Americans are not becoming the Satan-worshiping sex addicts that people fear that artists like Lil Nas X will turn them into. They are in fact a generation preparing themselves to face the existential threats of climate change, capitalist overconsumption, and growing pollution-induced infertility. Let them be gay, let them be free, let them have their music.

Written By Akin Olla 

Akin Olla is a Nigerian American political strategist and organizer.

He is the host of This is the Revolution Podcast

Content courtesy of The Guardian & Nairobi fashion hub 

Women-led Kenyan Design House Pine Kazi wins Fashionomics Africa sustainable Design Competition for turning Fruit Waste into Eco-friendly Footwear

The African Development Bank’s (www.AfDB.org) Fashionomics Africa initiative has named a women-led Kenya shoe design house as the winner of its competition to support producers of sustainable fashion.

Pine Kazi, which converts pineapple leaf and recycled rubber into fashionable footwear, won the $2,000 Fashionomics Africa competition cash prize. In addition, the business will have the opportunity to showcase its creation in online events, share insights on key sustainability challenges facing the industry, and receive a certificate.

The brand, co-founded by Olivia Okinyi, Angela Musyoka, and Mike Langa, will also have access to media opportunities and receive mentoring and networking opportunities from competition collaborators.

“Pine Kazi is greatly humbled to be the winners of the first Fashionomics Africa contest in Africa. This is indeed an honour to the Kenyan people and the African continent at large,” said Okinyi.

Musyoka added: “All our dreams can come true if we have the courage and the patience to pursue them.”

Competition judges said Pine Kazi’s shoes are innovative and sustainable. The upper of the shoe is made from pineapple textile, while the inside is lined with organic cotton. The sole is made from sisal plant fiber, fitted with recycled tyre underneath.

The Fashionomics Africa contest honours African fashion brands working to change how fashion is produced, bought, used and recycled, to encourage more sustainable consumer behavior. A panel of four judges representing the Bank and competition collaborators the United Nations Environment Program, the Parsons School of Design, and the Ellen MacArthur Foundation reviewed 110 entries from 24 African countries and selected three finalists: Pine Kazi; CiiE Luxuries, an eco-friendly accessories business based in Abuja, Nigeria; and clothing brand Labake Lagos.

“We were pleasantly surprised by all the applications received for the first edition of our Fashionomics Africa competition. It was very difficult to make a choice, but the finalists stood out with their innovative, durable, and contemporary designs,” said Emanuela Gregorio, coordinator of the Fashionomics Africa initiative at the African Development Bank.

Of the applications, 65% were submitted by women and the businesses were predominantly micro-enterprises (54%), solo entrepreneurs (35%), and small businesses (12%).

“What we learned from this Fashionomics Africa contest, in this month celebrating women around the world, is that many women entrepreneurs are advocating for sustainable production and consumption, and we commend their efforts,” said Amel Hamza, Division Manager at the Bank’s Gender, Women and Civil Society Department.

An online public vote by 986 participants determined the winner: Pine Kazi got 400 votes, 318 votes went to CiiE Luxuries, and 268 to Labake Lagos.

Competition judge and a Program Director at New York-based Parsons School of Design, Brendan McCarthy, congratulated Pine Kazi during the competition winners’ announcement last Friday: “You transformed waste materials from pineapples into profound new textiles and absolutely beautiful new shoes,” he said.

The shoes are 100% handmade to reduce carbon footprint and can last three years, Pine Kazi says.

The design house said resources would also be divided equally between research and development of natural dyes, the acquisition of professional stylists, and the establishment of a centralized production system.

To learn more about the Fashionomics Africa online competition,

Fashionomics Africa (https://FashionomicsAfrica.org) is an initiative of the African Development Bank to increase Africa’s participation in the global textile and fashion industry value chains – with an emphasis on women and youth.

Distributed by APO Group on behalf of African Development Bank Group (AfDB).

Media Contact:
Alphonso Van Marsh
Principal Digital Content and Events Officer
African Development Bank
Email: a.vanmarsh@afdb.org

 

With Traditional Fabrics, Nigerian Designers Fashion a New Aesthetic

Weaving contemporary designs into a traditional West African fabric, Nigerian Tsemaye Binitie is creating fashion he hopes can also bridge the gap between luxury and the everyday.

His material of choice is Aso-oke, a hand-woven cloth indigenous to the Yoruba people and historically used on special occasions.

Binitie, who cut his teeth as a design assistant with Stella McCartney in 2005, began using the fabric in 2017, and he infuses the yellow dresses that are his signature creations with cotton and silks to give them a post-modern feel.

“We started to use contemporary African art and culture within the threads of the collection so you see hints of it or very … obvious (signs),” said Binitie, who divides his time between Lagos and London.

“It’s sort of informed fabric, informed color, informed styling.”

Priced at between $300 and $4,000, his TB12 custom collection features Aso-oke – which means “top cloth” in Yoruba – in seven different shades.

“We are sort of preserving the culture, you know, that we’ve watched all our lives in front of us … and teaching the younger generation that it is something to be proud of, something to want to wear,” he told Reuters.

Fellow Lagos designer Lisa Folawiyo specializes in a different traditional cloth, the West African wax prints known as Ankara, and her hybrid collection, called Batkara, incorporates Batik designs embellished with needle-work beadings and sequin trimmings. “We have merged what is indigenous to us with what is familiar in the West and we’ve made it ours,” she said.

That same synthesis informs the aesthetic of Alara, a Lagos store dedicated to showcasing contemporary African fashion for the Nigerian and the diaspora markets. Its Head of Partnerships, Arinola Fagbemi, says more and more people are thinking about African luxury “in terms of how we live on a day-to-day basis … not just for celebratory moments.”

Content courtesy of Malaya Business Insight & Nairobi fashion hub 

Rising label LABRUM Weaves Untold Stories of West Africa into its Clothing

Community-focused designer Foday Dumbaya is bridging the gap between Britain and West Africa with his culture-blurring collections

Foday Dumbaya first became aware of fashion at an early age. “In Sierra Leone, when I was young, my dad was in the police force and always dressed immaculately. He had this great authoritarian military uniform,” the East London-based designer, who was raised between Sierra Leone, Cyprus, and London reveal.

“My mother loves to dress well too. She’s more extravagant and to this day wears traditional African dress coordinating colors, a headscarf, it’s a whole look,” he adds. When it came to his parents actually allowing him to go into fashion, however, things got a whole lot more tricky. “It wasn’t always on the table in my African home. My parents were determined I chose a more stable career – as immigrants themselves, they recognized we faced an uphill battle as it was.”

Instead of heading to fashion school, Dumbaya studied information design at university, going deep into the ways in which humans interact with computer interfaces. After an internship at tech powerhouse Siemens, he dipped his toe into fashion for the first time at Nike, where he created bespoke designs for the sportswear giant. “I’m largely self-taught but fashion isn’t so different (from information design),” he says. “I create stories within a fashion that humans respond to.” After his stint at Nike, he laid the foundations for his own label, LABRUM, with the intention of exploring both West African and British heritage, and bridging the gap between the two.

Past collections have seen Dumbaya look to Sierra Leonean capital Freetown, his grandmother, and the West African diaspora for inspiration, with classically tailored suits, clean indigo denim, and slick, functional sportswear-indebted pieces sitting alongside his own takes on the agbada and other traditional silhouettes. “A lot of our pieces are an amalgamation of cultures,” he explains. “We have British tailoring in the shirt, with the addition of ruffle sleeves, which is more traditionally West African attire.”

More recently, as part of his AW21 collection at London Fashion Week, LABRUM paid tribute to “the heroes of St. Giles Blackbirds” – a community of sailors, soldiers, and former slaves that came to England from Africa in the late 1700s and ended up living in poverty, shunned by society. “We wanted to tell the story of a group of people that were downtrodden and went against the efforts made to forget them,” Dumbaya explains. “It was important that we told it now because it’s a story of resilience and migration, which feels very poignant right now.”

Inspired by the stories of figures including writer and abolitionist Olaudah Equiano, who came to the UK after buying his freedom and fought for the abolishment of slavery, Dumbaya reworked and reimagined historic dress for 2021, enlisting Dazed editor-in-chief and longtime collaborator Ib Kamara to bring the offering to life on the runway. This saw trenches with dramatic ruffled panels matched with louche, wide-legged trousers, structured coats layered over tailored, printed suits, and new iterations of his signature balloon-sleeved Mamie Bakie shirt – named after his grandmother – all on the line-up for the new season, with 80 percent of the offering crafted from offcuts and salvaged fabric.

For Dumbaya, it’s not just about the clothes, though fostering and supporting a sense of community, as well as empowering a new generation of creatives, is high on the agenda, too. Having long worked with Hackney’s Wickers Charity, which supports and uplifts disadvantaged youths in Hackney, he also founded Sierra Leone running club Labrum Athletic. In addition to donating funds and equipment to the group, he also stepped in to create the Sierra Leone Olympics kit when some of the club’s members were chosen to represent the country in the postponed 2020 games.

Working in partnership with Converse, the designer is also attempting to open up the fashion industry to a wider, more diverse demographic. Having first linked up for a creative project and collaborative runway footwear, Dumbaya’s relationship with the legendary label has evolved into something a lot more expansive. As part of Converse’s All-Star program, LABRUM has been able to access mentorship and funding that has allowed Dumbaya to grow its brand and community significantly.

With many brands – both emerging and, more dismally, established relying on low or unpaid interns to support their businesses, those from lower economies have historically been locked out of fashion. In a bid to combat this, Converse has begun funding paid placements with its All-Star designers – allowing growing businesses to thrive and young talent who otherwise might not have been able to get their foot in the door to gain experience, knowledge, and guidance.

Ahead of the AW21 season, LABRUM was one of the labels that benefit from the initiative, with a number of interns and a studio manager joining its fold.

“(The interns) were an incredible support,” says Dumbaya. “Each of them brings different experiences and energy to the team, and I really valued their input. We’re developing a platform where there is knowledge sharing between West Africa and the West – and especially London. We want the people interning to share their knowledge too.”

With Dumbaya intent on telling new stories and merging the borders of West Africa and Britain as the label grows, he’s determined to also keep the door open for the creative new gen. ”Nurturing talent is so important to me. LABRUM will continue to create and support communities linking back to Sierra Leone and London, as this is so much more important than simply designing clothes. If we’ve learned anything from the pandemic, it’s that we all need to think about each other more.”

Content courtesy of Dazed Digital & Nairobi fashion hub 

Akintunde Ahmad’s new fashion line takes African textiles global

After spending half a year living and studying in Ghana, writer, filmmaker, and educator Akintunde (Tunde) Ahmad returned to his native East Oakland, California in 2016 sporting unique threads, colorful compositions, and eclectic patterns

During his time in Ghana, he quickly found a creative partner in Awurama Mankatah, creative designer and manager of luxury clothing brand Threaded Tribes. He became enthralled in West African fashion culture: the diversity of style, the fabric markets, the accessibility to tailors, and, ultimately, the endless possibilities.

“With an abundance of tailors and access to any fabric you could desire, from woven kente to wax print to Bogolanfini (mudcloth), people could quickly get anything they imagined turned into a reality. I immediately started sketching designs, visiting fabric markets, and getting my own pieces made.”

At first, though, it was small-scale: “I began making items for myself and my family. But whenever I posted pictures on social media or wore my outfits back in the States, friends or strangers would ask where I got my clothes from and how they could get their hands on something similar.”

And thus, the idea for Ade Dehye was born. Founded in 2020 with continued close collaboration with Threaded Tribes, Ade Dehye is a fashion brand that draws inspiration from across the African Diaspora, with products ethically and sustainably made in Ghana.

The style fuses West African textiles with urban streetwear and luxury quality, including fugu, a woven fabric from the upper west region of Ghana; kente, a traditionally woven fabric found throughout Ghana and Bogolanfini, also known as mudcloth, a hand-dyed fabric that is made in Mali.

“Ade Dehye is more than just a clothing company. How many of you can say what you wear was made by black hands?” continues Tunde, following Ade Dehye’s launch in February.

Concerned with the lack of diversity in the fashion industry, he notes that while black people often have some of the least financial resources, we spend the most money per capita on luxury designer goods.

By building a pipeline that connects the rest of the world to sustainable fabrics and fashion from Africa, Ade Dehye is Tunde’s latest contribution that creates economic empowerment for black communities while reassuring the world of black peoples’ contribution to global culture, fashion, and style.

“When people shop with Ade Dehye, they are doing more than just purchasing our outfits. They are investing in the continent of Africa and the diaspora.”

Content courtesy of Creative Boom & Nairobi fashion hub 

The Black In Time Fashion Show: A Time Of Celebration

The Black in Time fashion show took place Feb. 28 to conclude this year’s Black History Month. The event was put on by the Association of Black Students (ABS) who partnered with the African Student Association (ASA). The evening consisted of six categories, each highlighting how Black fashion has evolved throughout the decades.

https://www.instagram.com/p/CL1-4ePpS2k/?utm_source=ig_embed

Her Story,” ABS’s theme for Feb. was incorporated into the show. Each category was accompanied with a song by a female Black artist. Songs featured included Say My Name by Destiny’s Child, Lose Control by Missy Elliott, and Foolish by Ashanti.

“The theme was emphasizing influential Black women in our community because they are often overlooked and overshadowed, and we wanted to take this time to really emphasize them,” said Sparrow Caldwell, the show’s director.

Caldwell said, as part of this theme, it was important that each gender had their own spotlight in every category of the show.

“We really wanted to highlight both gender’s fashion to show how female Black fashion has evolved over the decades as well as men’s Black fashion,” Caldwell said.

https://www.instagram.com/p/CI4LPDJpZtK/?utm_source=ig_embed

The categories included the ’70s, ’80s, ’90s, ’00s, African Streetwear, and future Black designers in the DFW area. A fan favorite was African Streetwear which was led by the ASA president, Abena Marfo. Marfo not only was the lead for planning and finalizing outfits but also walked in the show.

“I definitely do a lot of the background work and I thought it’d be fun to step out of my comfort zone and be in the front and center walking in the show,” Marfo said.

She said for each category, with the exception of future designers, the models put their own outfits together. The African streetwear section was unique in that many of the models walked in clothes they received from family members in their home African country.

“My outfit was made from Ghana,” Marfo said. “I am Ghanian so my grandma sent me that outfit.”

Marfo emphasized the importance of the African streetwear section because of the influence it has on American fashion and iconic looks throughout the decades. Caldwell reiterated this importance.

“We finished the show with African streetwear section because our fashion would be nothing without paying homage to the motherland,” Caldwell said.

Marfo said another highlight of the show was the future designers section. She said it allowed young student designers and other young Dallas names to get their product recognition.

“In the beginning we put out a word to schools in the community to get their participation because we wanted it to be a whole community event,” Matthew Merritt, co-host of the show.

Mindful Maniac was one of the labels showcased in the fashion show and was co-founded by SMU alumni and former football player, Demerick Gary. Other designers in the show were Lakayla Cole, recent Texas Southern University graduate, and Alicia Crayton from UNT. The event also included a performance by the University of North Texas’s African dancers team.

“The team did a whole mix and it was really cool,” Caldwell said. “There were twelve of them on stage and they were bringing a lot of energy.”

Caldwell said the event was a huge success in that many people of all backgrounds and ages showed up to support and have fun. She said it was really important to her that the fashion show was a safe space for everyone to come and enjoy.

“Everything was free,” Caldwell said. “After all the hard work that we did this summer and fall semester with social justice, we just wanted an opportunity to celebrate Black culture, and we didn’t want to put a price tag on that.”

Caldwell discussed the trauma that took place over the summer for the Black community and the wear of constantly having to fight for every aspect of their lives. The month of Feb. , to her, was to recognize the great things the Black community does and the greatness within themselves.

“Our fashion was a staple and showed unity across a lot of turmoil that we had to go through,” Caldwell said. “We are students but we are Black students, our story is different from other people, and our story deserves to be told.”

Caldwell said that this is not the end of the events celebrating the Black community and to watch social media platforms for upcoming events. ABS partners with many organizations on campus and their events will also be promoted through Instagram and Twitter.

“Look forward to more events by the association of Black Students because Her Story will continue,” Caldwell said.

Content courtesy of The Daily Campus & Nairobi fashion hub 

Nathalie Bajinya Fashion Designer From Congo Celebrate her New-found joy in Lakewood.

Orphaned by war, Nathalie Bajinya’s future is as undeniable as her brightly colored fashions

LAKEWOOD, Wash.  “When I look at fabric I see something that is telling a story,” says Nathalie Bajinya in a Lakewood shop called Undeniable Bajinya, where she makes beautiful clothes that combine African colors with French and American styles.

https://www.instagram.com/p/CMGaDS6DVGX/?utm_source=ig_embed

“It’s joyful for me,” she says. “It just give you peace knowing someone will wear your clothes and they will feel good themselves.”

The peace Bajinya finds in her colorful shop is so very different from her childhood where a war that killed millions raged across the Democratic Republic of Congo

“Since I was born, we were always running,” she says. “We always know that today might be OK, tomorrow it might be not.”

She was seven years old when she and her siblings lost their parents. They were split apart and given shelter in Kenyan orphanages where nuns taught Bajinya one special skill.

https://www.instagram.com/p/CL7ve4njgl9/?utm_source=ig_embed

“That’s where I learned to sew,” she says.

Bajinya can lose herself at a sewing machine, but memories still come back to haunt her.

“Sometimes I still have problems, but when I’m sitting at a table making clothing that’s what most makes me happy,” she says.

Nathalie Bajinya was 14 when she applied for refugee status in the United States and learned she’d be entering the foster care system in Tacoma.

“The nuns were telling me it’s going to be great.‘You’re going to be sewing for celebrities’,” she laughs.

But here too she struggled. Nathalie Bajinya was lonely.

“Especially here in America it is hard to get friends,” she says.

Bajinya joined the Tacoma Refugee Choir where she made many friends.

“They have been like my family,” she says.

But something was still missing. Her real family. She sent her brother and sister money and in 2015 they joined Nathalie.

In fact one of the women modelling Bajinya’s clothes for our story is her 16 year old sister Sophia, who was just two months old when war split the family apart.

https://www.instagram.com/p/CL5T7a4DElX/?utm_source=ig_embed

“Now we are getting closer and closer,” Sophia Bajinya says, “but before I didn’t know anything about her even though she was my sister.”

Sophia’s middle name is Joy which is exactly what she’s brought to Nathalie’s life.

“Coming back home together, it’s beautiful,” she says.

And so are the clothes Nathalie Bajinya makes. Each telling a story with a happy ending.

Nathalie Bajinya, an American citizen now for two years, is facing a surprising challenge because of COVID-19. So many people are working from home, they’re not buying dressy clothes.

Bajinya can do it all. You can even bring in your own fabric and she will make you a dress in a week. She says there is nothing like a dress made exactly to your measurements.

Her sister is also getting into the fashion game. Sophia Bajinya sells jewelry and wigs online.

https://www.instagram.com/p/CMA08AsDb2E/?utm_source=ig_embed

My name is sophia Bajinya CEO/ OWNER of Joy Bajinya. I was born in Africa Congo a.k.a D.R.C. As a teen I started this business when, this queen told me she was not beautiful because her hair was not straight and she was black. My goal is to make our teenager feel blessed with who they are and make them embrace their beautiful culture. As me?

I was bullied in middle school for wearing my afro calling me slave, mushroom head and tree of life. By all these names, they called me, I realized are about nature or history which made me feel more unique than them. These names led me to embrace my beautiful culture and be to become an influencer of others who get bullied because of their identities.

Content courtesy of King 5 & Nairobi fashion hub

Ad