fbpx

Thursday 29th of September 2022

Nairobi, Kenya

Lagos Fashion Week Teams Up With Industrie Africa For A Special Retail Partnership

Lagos Fashion Week has formed a special retail partnership with Industrie Africa, a renowned African luxury fashion e-tailer.
The ground-breaking collaboration between two major African fashion industry fixtures both of whom have tirelessly championed, elevated, and curated Africa’s strongest designers to a regional and global community will launch on March 15, 2022, and will allow patrons to shop from a number of talented brands that presented at Lagos Fashion Week’s tenth-anniversary showcase last October.

Industrie Africa will surface a new wave of designers from the continent as well as the latest collections from iconic African brands over a three-month campaign, with new styles delivered each week, demonstrating its commitment to the platform’s mission.

Andrea Iyamah, Emmy Kasbit, IAMISIGO, KikoRomeo, NKWO, Orange Culture, Lisa Folawiyo, Studio 189, Babayo, Cynthia Abila, Gozel Green, Maliko, Niuku, and Pepper Row are among the brands participating.

Omoyemi Akerele, the founder of Lagos Fashion Week, said of the inaugural collaboration, “We’re excited to be rolling out this collaboration with Industrie Africa under the Lagos Fashion Week Presents platform, which focuses on expanding access to market pathways for African brands.”

 

It also allows us to take advantage of a model that best combines the physical experiences of the Lagos runway shows and the emotions they evoke with opportunities for a global audience to shop some of the designers’ collections digitally after the show.”

“The inception of Industrie Africa in 2018 was predicated on a desire to grant intimate access to the continent’s exceptionally diverse designer landscape to the world at large,” said Nisha Kanabar, Founder and CEO of Industrie Africa.

We’re now taking this concept a step further by offering a limited-time opportunity to shop a curated selection of the newest Spring ’22 collections from Lagos Fashion Week’s electrifying 10th-anniversary runway. We can’t wait to see what our fashion-conscious Industrie Africa customers will gravitate toward from our biggest launch yet.”

The first phase of the Lagos Fashion Week X Industrie Africa is exclusively available on Industrie Africa.

Visit here for more information and to stay up to date on all things Lagos Fashion Week.

Content courtesy of Lagos Fashion Week, Industrie Africa & NFH

TECNO Booth: Tecno Mobile Capture Moments On The Camon 18 Series At Lagos Fashion Week 2021

Highlights from the Runways, Street Style, Backstage, Fashion Parties – Lagos Fashion Week 2021 has been fun-filled and very exciting! Throughout the fashion week, TECNO Camon 18 Premier has been a very helpful companion.

Apart from the lightweight and delicate design of the phone, its flat design makes it easy to fit anywhere; it is simply the best way to capture all the fast-moving action.

The phone comes with an ultra-clear and steady vertical triple camera plus a Stabilized Gimbal feature which adds that professional touch to videos. With 256GB ROM and 8GB RAM, we never ran out of memory space all through the events – No wonder we got the best coverage!

For four years running TECNO has been part of the Lagos Fashion Week family, and this year TECNO was the Official Smartphone Sponsor. As always, TECNO didn’t disappoint as social media was awash with memorable highlights from the TECNO booth at the Lagos Fashion Week.

The Lagos Fashion Week 2021 event had several fashion designers like the KikoRomea, Fia factory, The Sunlight Collection – TwentySix, Tsemaye Binitie, Adama Ndiaye Paris, Assian, XV, Rick Dusi, Odio Mimonet, NKWO, Lohije, Kadiju, JZO, Gugu, Emmy Kasbit, Desiree Iyama, Cynthia Abila, Cute Saint, Awa Miete, Bunmi Olatunji, The Ladymaker, Maxivive, Gozel Green, Austrian Lace, Eki-Orleans, Ugochukwu Monye, Bridget Awosika, Studio One Eighty-Nine, Elie Kuame, Niuku, and many others showing their collections on the runway, and the designs were breathtaking and very creative.

The runway was colorful and just in case you missed it, check out the creative outfits taken with the TECNO CAMON 18 smartphone.

Asides from the runway activities, the TECNO booth was the place to be! The colorful booth was hard to miss as everyone took turns to take beautiful images. The TECNO booth portrayed the transition from old to new, from just being a phone to become more than a smartphone! TECNO is definitely Stopping At Nothing!

Every LFW event, TECNO does not fail to have key industry people like celebrities, fashion influencers, and fans. This year the booth graced the presence of “Shine Your Eye” housemates and other fashion influencers. And of course, fans who stopped by did not leave the booth without gifts from TECNO.

Lagos Fashion week is the home for all fashion lovers, designers, and creative gurus who came out in their numbers, sharing their experiences and talents with all fashion lovers.  The 2021 Lagos Fashion Week is over, but the love for Fashion is still in the air!

Content courtesy of TECNO Mobile Camon 8 Series, Lagos Fashion Week & Nairobi Fashion hub 

Lagos Fashion Week 2021: The Future Starts Now

Following a pandemic-induced hiatus, Lagos Fashion Week is finally set to return from October 27th-October 30th at the Lagos Fashion Week Tents, Federal Palace Hotel.

#TheFutureStartsNow is the defining theme for this year’s edition which speaks to the need for a global fashion industry that preserves and conserves the environment and values people over profit.

The future of fashion for the next decade and for many more to come starts now. It begins with a community of rising talents springing up across the continent, and with a commitment from our ecosystem to adopt a functional fashion system that delivers environmental, societal, and economic solutions that are beneficial for all.

To kick-off the season, we spent time with designers Cynthia Abila, Pepperow, Studio IMO, Elfreda, Maliko, TJ Who, Babayo, GETO, and Vicnate, alongside their muses Angel Obasi, Saleema, Deola Adebiyi, Wole Babalola, and Abiola Sonaike, who shared with us, their imaginings on the future of fashion in Africa.

“The Future of Fashion to me means smart production/consumption, sustainability, innovation and technology’ – Omafume Niemogha

“The Future of Fashion to me is inclusivity; Everyone gets a seat at the table”- Samatha Adebayo

“The Future of Fashion is in the metaverse for me, a confluence of physical and virtual fashion” – Edwin Okolo

“The Future of Fashion is wearable technology: Smart and intelligent textiles/footwear and garments are fast becoming the new innovation” – Cynthia Abila

While Lagos Fashion Week returns to the physical tents at Federal Palace, this year’s edition will embrace a hybrid model with digital shows highlighting rising talents from across Africa as well as featuring a distinct exhibition of the selected designers’ collections.

Fashion Business Series, a platform designed to facilitate conversations with key stakeholders in the industry will hold digitally on 27th October 2021. Speakers include Aissa Dione, Busayo Olupaona, Chid Liberty, George Gachara, Laureen Kouassi-Olsson, Mariama Camara, Roberta Annan, Tammy Tinker, and Viola Labi amongst others.

This year, as part of our ongoing commitment, to facilitate new conversations and exchange of ideas surrounding sustainability in fashion in Nigeria and Africa, Lagos Fashion Week is teaming up with Fru Girls and PopSwap-a new digital community for the Global Fashion Exchange to host an inaugural digitally-enabled Swap Shop experience in Lagos which will take place from the 28th-30th of October.

Putting into practice the foundations of a circular economy that prioritizes reuse, reduce & recycle, Lagos Fashion Week will facilitate the exchange of pre-owned items through swapping, sharing, donating, and resale.

#LFW2021 Line-Up

● Fashion Business Series: 27th October 2021

● Digital & Offsite Shows: 28th October 2021

● Physical Runway Shows: 29th-30th October 2021

The countdown is officially on! It’s 7 days to go and the city of Lagos will once again come alive as Lagos Fashion Week returns in full force.

Campaign Shoot Credits:

Photography: Demola Mako
Creative direction: Chuchu Ojekwe
Produced by: Style House Files
Makeup: Wura Salvador
Hair: Lush Hair Nigeria
Muses: Angel Obasi, Deola Adebiyi, Saleema, Wole Babalola, Abiola Sonaike
Shoes: Shekudo, Maliko Studios
Jewelry: Milola Jewels
Models: Beth Modelling Agency (Natse Jeide, Chioma Tagbo )

Content courtesy of Lagos Fashion Week & Nairobi Fashion Hub 

%d bloggers like this: