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10 Questions With Osborne Ojarimoni Creative Director, Erenti

Posted On : May 3, 2018

Oscar Alochi

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Tell us about the collection you intend to showcase on AFWN runway
Erenti Esteem Collection SS18
Erenti:   This is my first menswear collection and its approach is to showcase African class and elegance through modern, urban apparel and accessories with a strong appreciation of African authenticity and rawness, Erenti Esteem collection pursues to merge culture and contemporary designs to make its brand truly noticeable on a global platform.

What are you looking forward to at AFWN2018?
Erenti:  I’m looking forward to networking with various designers from Africa and getting there insight on the African fashion industry from their point of view but also increase brand awareness and build strong relationships possibly leading to collaboration.

How do you feel with about the growing number of fashion designers?
Erenti:  I fully support the growing number of fashion designers, the fashion industry is a $1.2 trillion global industry, with more than $250 billion spent annually on fashion .If African fashion can produce more fashion designers on a global scale we can boost the economy which will lead to more employment and economic growth across the continent.

What is your outlook on African fashion and its impact worldwide?

Erenti:  My view remains positive the global demand and discussions on African inspired clothing has led to tremendous boost in sales for some African designers and brands whose works have caught the eyes of international personalities including Beyonce, Michelle Obama, Rihanna, and Thandie Newton. The potential for this billion dollar market has birthed a need for African-led ecommerce fashion platforms to create structures that will not only cater to global demands, but also help upcoming brands to thrive.

Content Courtesy Of Africa Fashion Week Nigeria & Nairobi Fashion Hub 

Oscar Alochi

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