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Thursday 11th of August 2022

Nairobi, Kenya

Adidas And Thebe Magugu Collaborate For The First Collection Inspired By African Heritage, Inclusivity, And Kinship In Fw22.

Posted On : August 1, 2022

Oscar Alochi

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The first of two releases with South African luxury designer Thebe Magugu is unveiled by adidas today. The celebratory and happy artwork of a woman dancing, created in collaboration with the artist Phathu Nembilwi and inspired by Thebe’s mother, aunt, and grandmother, and the theme of femininity, is featured in the debut collection for women.

The celebratory and happy artwork of a woman dancing, created in collaboration with the artist Phathu Nembilwi and inspired by Thebe’s mother, aunt, and grandmother, and the theme of femininity, is featured in the debut collection for women.
Each piece of clothing has an abstract pattern made up of vibrant, explosive colors like impact orange and yellow with shock pink accents and pulse lilac as the background.
The range includes clothing for a variety of casual living activities as well as sports like running, swimming, training, tennis, football, and cycling.

A three-piece modest swimsuit set, swimwear in inclusive sizing (XS-4XL), and gender-neutral pieces with UNITEFIT a fit system that was developed with a spectrum of sizes, genders, and forms in mind are all included in the collection, which is brought together by a shared passion for inclusivity and kinship.

The inspirational athletes from adidas, Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime, and Daria Kasatkina, who are passionate about promoting diversity and inclusivity on and off the court, will debut the high-performance tennis pieces during one of the most prestigious hardcourt competitions.
The Purple NY UNITEFIT Tennis Dress from the tennis line combines fashion and usefulness while using some recycled materials.

Along with the performance pieces, the Originals Crop T-shirt in white and semi-pulse lilac, giving traditional streetwear flair, and the Originals 7/8 Leggings, a go-to option for every occasion, are among the statement Originals looks.
The partnership also features updated versions of classic adidas shoe models like the Stan Smith, Nizza Platform, Astir, and Forum shoes, which have design elements derived from Thebe Magugu’s distinctive prints.

Hero designs and pieces have also been manufactured in part with recycled materials, just one of the innovations that illustrate our desire to help stop plastic waste, reflecting adidas’s commitment to mindfully constructing performance materials.

” I’m infinitely inspired by the energy of the women in my life and the heritage of my native land. Bringing together such personal stories through design and blending them with adidas’ iconic performance and lifestyle pieces has been an amazing process. The collection really celebrates all the positive influences around me, and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it.”

This summer, the most prestigious tennis event will have pieces worn by famous players. I’m glad to have had even a small part in promoting tennis and making it more accessible.

The collection’s performance and Original hero pieces include the following:

The adidas x Thebe Magugu Swim Hijab (HN8167) is constructed of chlorine-resistant fabric that is incredibly flat, light, and chlorine resistant. Additionally, it has a full-coverage outer layer and an adjustable inner cap that keeps hair tucked away.

Adidas x Thebe Magugu Fast Jacket (HI5626): Designed for quick running and racing, the Fast Jacket has bold graphic elements and a smooth woven fabric with a lightweight feel.

Additionally, it includes a water-repellent coating to assist it resist light rain. Parley Ocean Plastic, which is manufactured entirely of recycled materials, is used in part to make the jacket.

The adidas x Thebe Magugu NMD (GX2074) is a perfect example of how fashion and functionality can coexist.
The Originals NMD Trainer combines modern elegance with top-notch athletic technology. The NMD is all about keeping up with the daily grind, fusing street smarts with green credentials, for café lazing, everyday pavement pounding, gym labor, or whatever activity is preferred.

The second release of the season, in October 2022, combines a yoga-inspired design with the resurgence of the button-down jogger and statement shirt, as well as the Thebe Magugu Bird of Paradise plant print, which stands for the idea of unrestricted joy and freedom.

AdiClub members will have early access to the adidas x Thebe Magugu Mainline Drop 1 collection starting on August 1, 2022, and everyone else will be able to purchase it on August 15 via adidas.com/thebe magugu.

Content courtesy of Adidas & NFH

Oscar Alochi

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