African Fashion GAFW22: Highlights from Ghana’s 2022 Glitz Africa Fashion Week

The greatest fashion event in Ghana, Glitz Africa Fashion Week, celebrated its 10th edition from October 19 to October 23, 2022, and featured a range of events for the industry.

October. 19 – It began with an influencers’ brunch sponsored by Glitz Africa at the Treehouse in Nyaniba Market, Osu, where several social media influencers were in attendance. Influencers’ contributions to fashion’s originality and sustainability were discussed.

October. 20 – The next day, the Beauty Forum, which was hosted at The Under Bridge in East Legon, featured live cosmetics and hair demonstrations as well as an open discussion with speakers and visitors on beauty and aesthetics. The winner of the GHC 10,000.00 cash award in a creative beauty pitch competition organized in collaboration with Pitch Better Africa was Eyifah Beauty.

The following individuals spoke at the forum: Melody Owusu, founder of MelzBeauty Lashes, Mya James, CEO of Thrive 7 Wellness Corp., Mybritt Aidoo, owner of Beauty bar NLD, Asare Prince, makeup artist for Asare Prince Beauty, Akai Kotei, creator of beauty content, Vincentia Ocloo, founder of Viola Beauty, Emily Bodom, owner of Enhance by EB, Angela Attoh, of Fulfilled (Co-owner, Nuhair).
The hosts were Mami Gyamfua Yeboah, founder of Oh My Hair, and Andria Asare Adjei, founder of Kannis Beauty in the UK.

October. 21 – The Sustainable Fashion Show, which featured sustainable designs by designers like Hazza, Al Woman, Zakiyya Mahama, Amin, Kofi Maako, and Ajepomaa Gallery, was held the next day at the Nubuke Foundation.

October 22 – The Business of Fashion Seminar was held at the Grand Arena, Accra International Conference Centre. Three-panel discussions on brand marketing in the digital age were moderated by Chrystal Kwame-Aryee, a professional MC and broadcast journalist, and featured Stefania Manfreda (Founder, Lokko House), Daniel Sarpong (Global Sales Coach), and Owusu Marfo (Head of Uber Experience & Marketing, Hubtel).
With Helen Appiah-Ampofo (TV & Radio Broadcast Presenter) serving as the moderator, there was a second conversation with Deladem Ephraim-Etsey (Fashion Consultant) and Percy Nii Okine (Founder & Creative Director, N3D Studios) on the subject of “Digital fashion: is this the biggest trend?”

The third panel, which covered the subject of “Psychology of fashion – how to gain brand loyalty,” was moderated by journalist and TV host Dela Michel and featured Kwasi Kyei Darkwah MA, AVP (Media, Brands & Culture Expert), Mellisa C. Kpobi (Sales Strategist), and Elikem Kumordzie (Fashion Designer).

Kofi Adjei, the product manager for Hubtel, also had a Hubtel moment during which he instructed the in-attendance guests on how to utilize the Hubtel app.
Design Shark, Reeya Swim, Aviella et Mondroit, Clemas, Kwelaku, Elikem Kumordzie, Pills & Pozin, Moon By Me, Jants Collection Mades Luxury, Mariya Sanusi, Ejiro, Attoh Andoh, Sima Brew, Telvin Nwafor, Nyonuvi, Konye, and Ugo Monye were among the designers who displayed their collections at the main GAFW show.

Oct. 23 – The evening with Nigerian bespoke designer Atafo Official at The Lotte, Cantonment, where guests were treated to an exclusive presentation of his line, marked the conclusion of the event.

An after-party called Fashion Night Out took place at Front Back to cap off Glitz Africa Fashion Week 2022.

Content courtesy of Glitz Africa Fashion Week & NFH