An Iconic French Lingerie Brand Etam Opened Its First Store In Nairobi At Village Market, One Of A Kind Within East Africa With Plans For Many More
The most famous lingerie company in France, Etam, launched its first Kenyan location at Nairobi’s Village Market last month in an effort to fill a void in the lingerie market there. Etam provides upscale nightwear, swimwear, lingerie, and accessories with a focus on Kenya’s expanding middle class.
Etam, which was established in 1916, is currently active in more than 45 nations. The company, which has opened its first site in East Africa, intends to grow even further in the upcoming years in order to keep up with the rising demand for lingerie of superior quality and reasonable prices.
Etam is well-known throughout the world for its “perfect fit,” which combines sexiness, comfort, and sustainability.
Despite being the only lingerie brand to walk the catwalk during Paris Fashion Week, Etam is also renowned for its high-quality products.
Committed To Fashion That Is Responsible For The Planet
Etam makes it a point to use materials from fibers with the least negative environmental impact when making its collections. By 2025, the company hopes to have 80% of its items meet environmental standards, up from 53% in 2022.
Due To The Women
Etam cares deeply about women. The company has teamed up with Solidarité Femme and Toutes L’Ecole, campaigns that aim to eradicate gender-based violence and advance educational opportunities for underprivileged young girls globally.
French Liberté, the country’s top-selling lingerie brand, is aiming to become the most popular French lingerie brand worldwide, according to Etam, which is also the country’s No. 1 lingerie brand.
Your daily style and frame of mind are determined by what you choose to wear underneath your clothes. It endows you with the strength and self-assurance to handle anything the world can throw at you. We are constantly innovating because of this belief and the brand’s expertise.
Lingerie that empowers means ladies who are empowered.
Because the term “French Liberté” encompasses a wide range of ideas, including “feminine,” “feminist,” “carefree,” and “committed activist,” Etam is proud to support and work alongside women by collaborating with groups like Gynécologie Sans Frontières, One Drop, UN Women France, La Maison des Femmes, and Solidarité Femmes.
Fantastic collaborations promoting a shared vision and desire to improve a lot of women on earth.
Content courtesy of Liberty Group (Etam) & NFH