Bonang Matheba And Steve Madden Announce A Summertime Collaboration.
South African powerhouse Bonang Matheba will launch the Steve Madden Bonang Matheba Holiday Select Collection, marking the brand’s first-ever African partnership.
This partnership demonstrates Steve Madden’s trend-setting edge yet again as part of the brand’s build-up in honor of its ten-year anniversary in Africa.
Six shoe types and two handbag designs make up Bonang Matheba’s holiday collection, which, in the view of the fashion star, best captures the joyous spirit of a South African summer.
She stated, “I was looking for styles that would be fantastic for holidays, celebrations, dancing the night away in, or perhaps be the perfect gift to spoil someone special throughout the holiday season. Looking at the collection, which is distinguished by its distinctive Bonang packaging, Bonang has done an excellent job.
The line will debut during the 7 November Steve Madden Spring/Summer collection unveiling and go on sale in stores and online on November 6, 2022.
The Steve Madden Spring/Summer collection’s official debut and fashion show were invite-only events that took place at the Zeitz Mocaa Museum in Cape Town on November 7.
Guests were treated to a sunset fashion presentation themed “Walk in Central Park” that featured Steve Madden’s just released SS22 Spring/Summer clothes collection as well as the footwear line for the next season.
The well-known American brand Steve Madden entered the South African retail industry in 2013 with the opening of its first African location in Fourways, Johannesburg. To date, the business has grown to 14 retail locations around the country. The local team members, however, are aiming for market share in Africa, and Steve Madden has expanded its reach to include Namibia in keeping with its growth strategy of exposure through strategic locations on the continent.
Country manager Michelle de Fonseca stated at the launch that the brand’s emphasis is on its online offering, which ships throughout Africa, as well as standalone storefronts in chosen locations throughout important African markets. 20 standalone locations are planned for the end of 2023 as part of the company’s “goal to continue our successful retail expansion,” the spokesperson added.
De Fonseca stated the following in regards to the season’s debut and fashion show: “Steve Madden is synonymous with must-have footwear, and we are the most admired and sought-after shoe brand in SA. We set trends in the market for footwear, bags, and accessories, therefore we are thrilled to be entering the men’s and women’s clothes space with the same edginess and Steve Madden trademark of our shoes.
The Steve Madden Bonang Matheba Holiday Select Collection, the result of this season’s collaboration with South African giant Bonang Matheba, was revealed and announced at the event’s fashion showcase of the newest footwear and clothing.
The marketing manager for Steve Madden SA, who came up with the idea for the partnership, Tumelo Mmusi, called it “history in the making.” For the first time, Steve Madden International has partnered with African talent, demonstrating the brand’s dedication to the South African and African markets.
A variety of go-to holiday looks were chosen by Bonang for the Steve Madden Bonang Matheba Holiday Select Collection. Everyone on the earth, according to Bonang, would choose Steve Madden if they were to collaborate with a business.
Speaking on the relationship between the USA and South Africa, Ian Funk, president of international sales for the company based in New York, who was present at the event in Cape Town, said, “Our staff is enthralled by South Africa and the potential that lay ahead. We are thrilled about the collaboration with Bonang and eager to grow and work our magic together.
Lift Airlines, Home Suite Hotels, House of BNG, SoHo, and Mac Cosmetics are just a few of the well-known companies that have teamed up with Steve Madden for the launch.
Content courtesy of Front Page, Zalebs & NFH
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