ESSENCE Fashion House: The Ecosystem Of African Fashion
African designers and industry professionals discuss the influence of Africa on fashion globally.
Journalist Nana Agyemang, who is also the CEO of EveryStylishGirl, put together a diverse panel of African designers, industry professionals, and business owners for an ESSENCE Fashion House conversation.
Amira Rasool, the CEO of the wholesale marketplace The Folklore, Barkue Tubman, the Chief of Staff and Diasporic Engagement at Essence Ventures, and Kwaku Bediako, the creator and creative director of the fashion label Chocolate, were all part of the Ecosystem of African Fashion.
They each emphasized the interconnectivity of Africa with the international fashion business during their conversation.
“I feel like it’s so important that we connect,” Tubman said. “That’s part of my responsibility at ESSENCE Ventures, and just really in my life. I think that’s why this all works for me.” “For everything, with each other.
I believe we are aware of our effect on the fashion industry, and connecting the disconnected is what Essence Ventures wants to continue doing.
We’re going to accomplish it via a number of pillars, including economic inclusion, fashion, entertainment, and diaspora. Because I believe that Africa is luxurious, I am a major fan of African luxury.
Bediako emphasized how important it is to link African traditions with those of other continents as well as with those of other civilizations within Africa.
During the discussion, Caroline Wanga, the moderator of We’ve Been Here Before 50 Years of Hip-Hop Fashion, was actually sporting a bespoke Chocolate.
Bright colors and a variety of textures were used throughout the composition.
Rasool is commemorating The Folklore’s fifth anniversary, while Bediako is also marking Chocolate’s tenth anniversary.
Rasool is essential in helping different products gain exposure by securing placements with stores like Nordstrom, Saks, and Bloomingdale’s.
No insult intended, but working with the brands is the most challenging aspect of running our firm, Rasool added. “Because you are creative, your business is sensitive. It’s also the most satisfying aspect, and my journey to South Africa is what actually gave me the idea to found The Folklore.
While I was an undergrad, I had never been there before, and I instantly fell in love with the community.
I’ve worked in the fashion business for some time. I used to work in the media and was familiar with all of the European and American brands, but I was completely ignorant of the South African names at the time.
Content Courtesy of ESSENCE Fashion House & NFH
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