Let Me Introduce You To Charis Jones, The Fashion CEO Transforming Lives In Africa And Beyond

The first black female entrepreneur to construct two dorms for girls at an African education facility in Kenya is Charis Jones, the CEO and Creative Director of Sassy Jones.
Through her activities, prepubescent girls have grown into confident young ladies while living apart from the guys. A portion of each purchase made by the company is used to fund supplies that help combat the scourge of menstruation poverty and promote academic success in Kenya.
Sassy Jones created a collection to honor the brand’s charitable endeavors, drawing inspiration from priceless moments spent with children and tribes.
Sassy Jones is a fast-rising fashion and cosmetics firm that, in the previous four years, has grown its income by over 12,000% with no investments.

While caring for her five-month-old twin babies, Charis sold her Mercedes-Benz in 2015 to raise money for a trade show tour. Even though the tour was rewarding, she was physically and financially worn out. She swiftly came up with a pivot plan and constructed The Sparkle Party®, a pop-up store exhibit in her kitchen to style her items via livestream.
At this point, the brand started to have a worldwide influence on women’s lives by encouraging them to live bold lifestyles.

Currently, more than 30,000 spectators watch the Sparkle Party® every week to feel more powerful, not only because of their appearance but also because they may learn from Charis how to be confident, stop talking bad to themselves, and regain control of their destiny.

“Your inspiration has brought me through some dark times during COVID,” stated Rachel C., a client from Atlanta. “Whenever I wear my Sassy Jones pieces, I instantly feel like I can conquer the world.”

The Sassy Jones name is a ministry, and the merchandise is only a means of promotion. 90% of the employees at Charis Jones’ fashion brand are women, and 100% are minorities.
After three listings, the brand has risen to a coveted high position of #24 on the esteemed INC 5000 list.

In the upcoming years, Sassy Jones intends to keep putting independent growth first. When asked what her secret sauce is, Charis said, “I’ve always been more interested in a woman’s feelings in our paintings than her appearance. In contrast, this is typically not the case in the industry. In short, we provide confidence for sales.

Media contact:
Dina Bernard
Brand Manager
press@shopsassyjones.com

Content  courtesy of Charis Jones, PR News Wire & NFH