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While the brand employs skilled female weavers in Ethiopia, in a TED Talk last year, Afework said that Ethiopian fashion is not just about paying homage to its ancestors, but also about creating sustainable jobs in a struggling economy.

“In Ethiopia we have more than 500 underemployed female weavers in each village. We have a responsibility to give them a job – and then show their work to the world,” she said.

For Afework, her home and her heritage are the driving force behind her creations.

“Every season I try to tell these stories with my collections – I try to learn more about Ethiopia and its beautiful culture,” she said, speaking to CNN. “It’s where we come from, it’s in our blood.”

Content Courtesy Of Capital Ethiopia , Industrie Africa & Nairobi Fashion Hub