Founded in 2011 by Mahlet Afework, Mafi Mafi relies on traditional Ethiopian fabrics and techniques for its contemporary designs.
Mafi, one of Ethiopia’s most recognized designers won a contest organized by Creative Futures. Known to work with exclusively hand woven fabrics, Mafi as a winner of the competition showcased her work at the Hub of Africa 2017, an event that showcases the works of well know as well as up and coming fashion designers,
The competition was juried by Waridi Schrobsdorff, Founder and CEO Fashion Africa 254, Sara Maino, Senior Editor Vogue Italia and Head of Vogue Talents and Julia Sattler, Director Goethe-Institut Addis Abeba.
Mafi’s ability to use only traditional materials while at the same time making it appeal to the modern women and the fact that she has already developed her own signature for her work is one of the reasons she won the contest.