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Makeup Tips for Older Women 50 Years and Over 

Posted On : April 3, 2019

Ann Mumbi


Makeup is not just art that helps you express yourself. It is also incredibly empowering because it helps you look and feel like the best version of yourself at any age. When it comes to doing your makeup, your technique is a total game-changer in how the look will eventually turn out. If you’re over 50 and have concerns like fine lines, wrinkles, and age spots, don’t you worry.

In fact, embrace the aging process because you can always rely on a bit of makeup to help you put your best face forward.

Prepping your face is a must if you want your makeup to look flawless and last all day long. Use a hydrating moisturizer and a primer to go with it. A primer will even out your skin tone and reduce the appearance of large pores, fine lines, and wrinkles.

What is Recommend: NARS Smooth & Protect Primer Broad Spectrum SPF 50

Ladies, no matter what your age is, everyone needs sun protection. This primer is a must-try because it doubles as a sunscreen. Its lightweight formula creates the perfect canvas for the rest of your makeup, while your skin is protected from harmful UVA and UVB rays. It also makes your makeup last longer and brightens up your complexion in an instant.

Use A Foundation That’s Lightweight

Using the right foundation or BB cream makes a world of a difference. A lightweight formula will help your base look more natural and radiant (and nobody wants to end up with a cakey finish). Apply your foundation with a damp Beauty Blender or brush, and blend it in really well to achieve the right amount of coverage.

What is Recommend: Estee Lauder Double Wear Stay-In-Place Makeup

This long-wearing formula is ideal for all skin types (and is available in 50 different shades!). It is extremely easy to apply and blend and leaves you with a natural “second skin” finish. When it comes to aging skin, it is best to opt for products that won’t leave you with a powdery finish – and this is perfect! You’ll be left with a subtle, satin finish that stays on all day long. Apply this using a dense brush for gorgeous coverage.

Befriend A Concealer

If you have problem areas like dark circles, age spots, and redness, all you need is a bit of concealer to get them sorted. Remember, always use your concealer after you’ve applied your foundation. That way, you won’t need much coverage. Find a shade that exactly matches your foundation for best results.

What is Recommend: Yves Saint Laurent Touche Eclat Radiant Touch Concealer

This concealer pen from Yves Saint Laurent is a must-try if you want to fake a good eight hours of sleep with just a click. Its formula is amazing, especially when it comes to brightening up your complexion, smoothing fine lines and wrinkles, and covering up minor imperfections. You’ll be left with your skin, but only better. Also, you won’t have to be worried about it creasing or looking cakey. Give this a shot for a natural and luminous finish.

Add A Flush Of Color To Your Cheeks

A dab of cream blush that will leave you with a subtle hint of color is perfect for older skin. You need to take into account the shape of your face and apply the color at the height of the apples of your cheeks. Blend this upwards along your cheekbones to define and instantly lift your features. You’ll be surprised by how well this trick works to not only add radiance to your face but also to make it look livelier and youthful.

What is Recommend: M.A.C Cremeblend Blush

This cream blush from M.A.C has a beautiful texture. It is super easy to apply and blend and stays put all day long. You can also choose a color of your choice from its wide shade range. The intensity of the color is buildable, so you can start out sheer, building up as you go. You need to try this if you want to achieve a natural flush of color that really lasts.

Define Your Pout

One of the most notable areas where you develop fine lines is around the mouth. If you want to prevent your lip color from feathering and bleeding into these lines, all you need is to dab a small amount of concealer around your lips and use a pencil lip liner to define them. This simple trick will add fullness to your mouth. Choose a color that matches your natural lip color for best results.

What is Recommend: Jane Iredale Lip Pencil

You need to try this lip liner from Jane Iredale if you want a mineral pigment-based formula that’s soft and won’t tug at your delicate lips. It is available in 11 shades, and we recommend trying colors like peach, pink, rose, and spice. It blends beautifully and makes for the perfect base for your lip gloss or lipstick.

Choose Lighter Lipstick Colors

It is a good idea to stick to moisturizing lipsticks or glosses that won’t bleed or feather into the lines around your lips. Choose lighter colors because they tend to make your lips look fuller and poutier than darker shades. If you have thin lips, you don’t want to make them look thinner with dark lip color. If you like a pop of vibrant color, don’t be afraid to experiment.

What is Recommend: Clinique Long Last Lipstick

This lipstick from Clinique is perfect for mature lips. Its long-wearing formula moisturizes your lips and won’t stain, feather or dry them out. It will also leave you with a “just-applied” look for hours. The formula is allergy tested and 100% fragrance- and paraben-free, so it won’t irritate even the most sensitive lips. With 21 shades to choose from, this is one lipstick you definitely need to try.

Ditch Sparkly Eyeshadows

When it comes to aging skin, the skin on the eyelids can become loose and also descend over them. There are many ways you can combat this concern. Your eyeshadow can play a crucial role in the appearance of your eyes. Steer clear of very dark shades and overly glittery eyeshadows as these tend to recede things. Instead, use lighter colors without a lot of shimmers to bring your eyes forward.

What is Recommend: Bite Beauty Multistick

This blendable multi-stick applies like a cream and can be used for your eyes, lips, and cheeks. The range features universal shades that complement all skin tones, and they are formulated in a way that they can be used anywhere on your face. If you want a long-lasting, weightless color, try a few shades from this range. You will not be disappointed.

Fix Your Brows

As you age, your eyebrows tend to become thin and sparse and also lose their shape. Grooming your brows will help you bring your whole look together. You only need to add some color and brush them up to add definition, texture, and depth to your brows. It’s easier than it sounds!

What is Recommend: Anastasia Beverly Hills Brow Wiz

This retractable brow pencil is perfect to fill in any sparse areas on your brows. It will help you create precise, hair-like strokes and comes with a custom spoolie to help blend the product out for a flawless finish. It is also long-wearing and smudge-proof and available in 10 shades. You can also add a transparent brow gel over this to keep them in place.

Always Curl Your Lashes

Love your eyelash curler, ladies! Curling your lashes makes you look a lot younger. It’s important to always curl your eyelashes before you apply mascara or else you risk breaking off your lash hairs and ruining your curler with mascara gunk.

What is Recommend: Brilliant Beauty Eyelash Curler

This eyelash curler from Brilliant Beauty will help create the most voluminous curls. It does not cause any tugging, pulling, or broken lashes, so don’t be afraid to try!

Wear Black Mascara

Wearing black mascara that’s designed to create thicker, darker lashes will help define your eyes and leave you looking bright-eyed and youthful. Choose a product that’s designed for your needs – be it curling, volumizing, or lengthening – and apply it once you finish curling your lashes.

What is Recommend: Diorshow Iconic Overcurl Mascara

Dior’s Iconic Overcurl mascara is a must-try for thinning, sparse lashes. Two coats of this will instantly amp up your lashes, leaving you with a whole lot of volume and length. It is a high-end product, so it’s a tad bit pricey but worth every penny!

Yes To Eye Pencils (No To Liquid Liners)

Instead of a liquid eyeliner that may look too heavy on you, opt for a pencil eyeliner in a soft brown or taupe shade. Use it to subtly define your upper lash line and tight line your lashes. It’s a good idea to leave your lower lash and waterline alone because defining them can make your eyes look smaller and tired.

What  is Recommend: Urban Decay 24/7 Glide-On Eye Pencil

This creamy eyeliner pencil is all that you need. It glides on smoothly without tugging or pulling at your skin. It is easy to use and will last all day long without smudging. Also, we can’t get over its creamy texture. It is available in around 40 shades.

Highlight Your Cheekbones

Pronounced cheekbones will lift your face and draw attention to your eyes. Make sure you are light-handed while highlighting this area as you don’t want to look overdone during the day. Just a subtle glow looks truly flattering and can be done on a daily basis within a few seconds.

What is Recommend: RMS Beauty Magic Luminizer

If you want a natural, lit-from-within kind of glow, this luminizer from RMS Beauty is perfect. This is one of the best cream highlighters and adds a healthy sheen to your face. Although its packaging is simple, and it comes without a mirror, its formula is what makes it a cult favorite.

Coconut Oil For ‘Makeup Remover’

How you finally take off your makeup at the end of the day is essential to your skin’s overall health. Coconut oil works as a wonderful makeup remover as it melts even the most stubborn makeup away. Also, it is good for your skin and acts as a natural moisturizer. Apply it directly on your face as an oil cleanser, let it sit for a bit, or gently wipe it off with a wet wipe. Then, wash your face with water and your regular cleanser. Thank us later for your glowing, beautiful skin!

Remember, Less Is More

Ladies, less is indeed more because nobody likes a plastered face. Use your makeup to highlight your best features and not to hide underneath its layers. As your skin matures, you need to be careful with your application technique because one wrong step can make you look older than you actually are (because makeup sometimes tends to accentuate wrinkles and fine lines). So, keep it simple!

 Confidence Is Key

A dose of confidence is all we really need to let ourselves genuinely shine! Even if you’ve only just started out wearing makeup, wear it boldly and with confidence. Remember, you’re gorgeous either way, so why not flaunt it?

David Bowie once said, “Aging is an extraordinary process where you become the person you always should have been.” We couldn’t agree more! Don’t forget to embrace the process.

Content courtesy of Style Craze & Nairobi fashion hub

Ann Mumbi

An expert in style and image, Fashion Addict focuses on brands worn by showbiz stars who have large numbers of fans worldwide Member Of #NairobiFashionHub Team

Ann Mumbi

An expert in style and image, Fashion Addict focuses on brands worn by showbiz stars who have large numbers of fans worldwide Member Of #NairobiFashionHub Team


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