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Nairobi, Kenya

Market Demand for East Africa Fabric Kitenge

Posted On : April 16, 2018

Ann Mumbi

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Kitenges are similar to kangas and kikoy, but are of a thicker cloth and have an edging on only a long side. Kenya, Uganda, Tanzania, Sudan, Nigeria, Ghana, Senegal, Liberia, Rwanda, and Democratic Republic of the Congo are some of the African countries where kitenge is worn. In Malawi, Namibia and Zambia, kitenge is known as Chitenge. They are sometimes worn by men around the waist in hot weather. In some countries like Malawi, Chitenges never used to be worn by men until recently when the president encouraged civil servants to buy Malawian products by wearing Chitenje on Fridays.

Kitenges (plural vitenge in Swahili; zitenge in Tonga) serve as an inexpensive, informal piece of clothing that is often decorated with a huge variety of colors, patterns and even political slogans.
The printing on the cloth is done by a traditional batik technique. These are known as wax prints and the design is equally as bright and detailed on the obverse side of the fabric. These days Wax prints are commercially made and are almost completely roller printed. Fancy prints are roller printed with the designs being less colorful or detailed on the obverse side. Many of the designs have a meaning. A large variety of religious and political designs are found as well as traditional tribal patterns. The cloth is used as material for dresses, blouses and pants as well.

Content Courtesy Of Nairobi Fashion Hub 

Ann Mumbi

An expert in style and image, Fashion Addict focuses on brands worn by showbiz stars who have large numbers of fans worldwide Member Of #NairobiFashionHub Team

Ann Mumbi

An expert in style and image, Fashion Addict focuses on brands worn by showbiz stars who have large numbers of fans worldwide Member Of #NairobiFashionHub Team

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