Peperuka is a lifestyle brand that weaves African stories and connects African cultures through unique products with powerful iconography and language.
Our products apparel, accessories, home décor and gift items – are urban, contemporary and inspired by everyday life as a way to start conversations and share ideas.
Our vision is to be a global lifestyle brand that crafts quality, eco-friendly, afro-inspired treasured pieces which amuse, inspire and bring happiness to our customers, community and employees We use, as much as possible, eco-friendly natural materials and promote sustainability to create a cleaner better world.
We strive to work in partnership with suppliers who empower their communities, have ethical working conditions and practice fair trade.
We create around four general muses: Afri-Love, Colloquial Speak, Optimism and African Heroes. All Peperuka products are crafted with passion, love, humour and a slight obsession to detail.
We believe in being free, hope, love and peace. We have a line in honor of Kenyan environmentalist Wangari Maathai the first African woman to win a Nobel Peace Prize and for each item sold in the line, we plant a tree. We are believe business can be a force for good.
For every purchase, a percentage goes to Peperuka Foundation – which hosts a 12 month training and mentoring programme called Changamka for young girls with businesses in the fashion industry.
We are based at a warehouse in Nairobi and have select merchandise stocked at Republike outlets across Nairobi and at Mimi Mwafrika in Little Rock, Arkansas.
Our merchandise has been worn by international artists including Lupita Nyong’o, Ne-yo, Trey Songz, Jidenna, Diamond Platinumz, Koffi Olumide, Aloe Blacc, Yemi Alade, Yvonne Chaka Chaka, Damian Marley and local celebrities / personalities have embraced the brand: Patricia Kihoro, Kaz, Mayonde, Blinky Bill, Juliani, Lorna Irungu, Ory Okolloh, Wanuri Kahiu, David Muriithi, Mutua Matheka, Jimmi Gathu, Fena, Edith Kimani, Kobi Kihara, Larry Madowo, Diana Opoti, G-Money, Zain Verjee, Boniface Mwangi, Suzanna Owiyo, The Mitaru Sisters, just to name a few. But do we say. #Blessed.
Content courtesy of Peperuka & Nairobi Fashion Hub