Plus Size Model: The UAE Is The Latest Market For Plus-size Lifestyle Wear Brand MULU.

The launch of a new office in Dubai as part of MULU’s intentions to expand in the MEA region, a lifestyle fashion company that caters solely to plus-size women, was announced today.
The Netherlands was the previous home of the fashion label, formerly known as Kanessa, where it started its e-commerce business in 2018. The company sells its product all over the world, and its products are popular in North American and European markets. Due to the rising demand for plus-size clothing in the Middle East and Africa, MULU has recently relocated its headquarters to Dubai.
For MULU’s on-the-ground activities, the new office in Dubai offers a prime location that will assist the company to establish a local and regional footprint.

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In order to fulfill rising customer demand in the area and Africa, MULU has also established a warehouse that will act as the regional hub for operations. This warehouse will function as the brand’s second location. To broaden its reach and better meet the demands of customers, MULU intends to launch a retail location in Dubai this year.

The most recent statistics show that 42 percent of women in Saudi Arabia and 31 percent of women in the UAE are currently plus-size or larger. A significant issue in the area, meanwhile, is finding clothing that fits plus-sized women well.

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About MULU
“After five years of growing the brand from The Netherlands, we are eager to take MULU to the next level,” stated Kanessa Muluneh, founder and CEO of MULU.
We are very happy to begin this new chapter for MULU from Dubai. We have listened to our clients in the area and Africa, and we are very cognizant of their demands. When you’re a plus-sized woman, your consumer buying cycle and experience appear different, and it needs to be treated differently.
MULU is here to fix this issue in the region with unique shopping experiences and creative technology. We understand our consumers’ physical and psychological concerns when it comes to apparel.”

MULU is a movement, not just a clothing brand. We have a strong sense of community and education, and we use fashion and cutting-edge technology to address issues in our neighborhood.
Our goal is to inform women about the direction of fashion and how they can contribute significantly to the expansion of the internet, specifically by using Web3.

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More than ten countries, including the Netherlands, Germany, Belgium, Denmark, Sweden, Austria, the UK, the United States, Canada, and Ethiopia, sell our products.

Content courtesy of, D Fashion Magazine, MULU & NFH