Sunday 26th of March 2023

Nairobi, Kenya

The Hennessy My Way Challenge Returns In Its Third Edition.

Hennessy, the world’s best Cognac, launched the third edition of the Hennessy My Way Challenge on April 25, 2022, in Nairobi. This global competition brings together top bartenders to demonstrate their mixology skills with Hennessy VS.

The initiative’s goal is to encourage bartenders to stay creative while honing their craft. Six bartenders will compete in the third edition of the challenge in Kenya, showcasing their art in making delicious twists on Hennessy cocktails and luxurious stir downs with homemade ingredients and syrups.

Alexandre Helaine – Moet Hennessy, Market Manager, Eastern Africa, said of the initiative, “The Hennessy My Way challenge is the perfect example for bartenders to showcase their creativity, whether it’s an inspiration from their favorite flavors or an experiment in personal expression.”

“The competition will continue to inspire bartenders to stay on top of their game and do what they love best, creating expressive cocktails, whether it’s an inspiration from their favorite flavors or an experiment in personal expression.” Mr. Helaine added his voice.

Participating bartenders will be compensated financially, with the top five global winners receiving 2000€.

Hennessy invites you to join the movement and share your #HennessyMyWay creations.
There is no such thing as a wrong way; only your way.

Use the hashtag #HennessyKE.

Hennessy has proudly sustained an unparalleled heritage built on adventure, discovery, and nurturing the best that nature and man can provide from its seat in the French province of Cognac and throughout its 257-year existence.
The House’s longevity and success across five continents reflect the values it has preserved since its founding: the transmission of a distinct savoir-faire, a never-ending drive for innovation, and an unshakable commitment to Creation, Excellence, Legacy, and Sustainable Development.

Please Drink Responsibly.

For more information, contact the African Elite Group at info@africanelitegroup.com.

Content courtesy of African Elite Group Ltd & NFH 


Yes, You… It’s Your Year

2018 is here unless you’ve been living on an island or you don’t really care…

Nothing is new under the sun.

Whatever you’re thinking of, someone else has already done it.

Life is a hamster wheel.

Each year, people love new mantras on making life better. Some seem sensible (listen more, talk less), others are expected (join the gym), unusual or just wrong (have baby mamas from different races).

Motivational stuff always happens.

You can’t close your eyes and avoid. At times, something really bad happens to you and you tell yourself that you’re done with emotions. That, you’re simply going to stop caring. Till that spirits just bits you again and you get yourself a new mantra.

It’s like a drug and you get high on your own supply even if cute babies don’t get to you emotionally. Smiling harder & overlooking infractions. Trying to be nice and keep the peace. Sometimes, it’s tiring always being the frank & earnest one. Whilst, others are talking about how your BFFs guy will change by faith and she just needs to tough it out. Whereas, you reason that a rat will always remain a rat.

Don’t you love phrases like?

‘You can do it(full of fluidity and vagueness)… It’s your year (technically, you’ve been alive all the other years before)… Love yourself first(Is it really optional?)… Do something, become something (ummh, yeah- sic).

Cash will fall like manna from heaven (don’t we all wish for cash?). Karma never forgets (Are you sure about that). You’ll sleep in a Probox and wake up in a Bugatti (Are you an American hip-hop rapper?) .’

Yes, you… It’s your year

It’s everyone’s year since we’re all here.

However, lots of people will try to bring you down. Certainly, they’ll try to remind you of physics. What goes up, must come down.

Truly, your happiness makes them nauseous & they just don’t know how to handle all that goodness. Notably, they’re melting in your glow because it’s thawing their negativity.

Reiterate your mantra & block the naysayers.

It’s my year & I’m going to live it.

Say it nice and early before life throws curveballs and you wonder whom you crossed.

Spoon yourself a nice scoop of chocolate ice-cream, drizzle some Amarula cream on top and pour mixed nuts on top. Then, sit back in your chair and relax. Of course, you’ll smile as your savour the cold, creamy goodness on your tongue.

Let life be a little happy before it all goes downhill and you wonder out loud.

What did I do wrong today? Alternatively, why can’t it be as good as yesterday? On the other hand, was I really that awful?


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