The luxurious Fenty Beauty and Fenty Skin products created by global pop artist Rihanna will be sold in Kenya under an exclusive franchise agreement.
The Barbadian diva, who co-owns the company with LVMH, has selected Lintons Beauty to distribute its cosmetics collection.
Kenya!!! See y'all in Lintons Beauty! ✨ https://t.co/sqtdJi1ZLJ
— FENTY BEAUTY (@fentybeauty) May 10, 2022
The products will be accessible starting May 27, 2022, according to Lintons, which distributes additional high-end skincare, color cosmetics, and designer perfumes to the upper and middle classes.
The business has 28 locations in Kenya, Mombasa, and Kampala, Uganda, but only five of them will store Fenty items.
The retail prices for the new product lines, which will be available in seven other African nations, have yet to be announced by Lintons Beauty.
According to the Fenty Kenya website, goods like the Fenty symbol, and semi-matte refillable lipstick would cost Sh4,650, not including shipping and taxes.
Sun stalk’r eye bronzer and highlighter palette cost Sh7,000, while liquid killawatt fluid freestyle highlighter costs Sh4,100. KSh5,550 for a soft-matte powder foundation.
KSh3,350 for the longwear pencil eyeliner and KSh2,050 for the small mascara
Singer and entrepreneur Robyn Fenty @rihanna's @fentybeauty & @fentyskin cosmetics will be launched in Kenya.
The makeup brand will be introduced in Botswana, Ghana, Kenya, Namibia, South Africa, Zambia, and Zimbabwe, and is part of the LVMH luxury goods business.#FentyBeauty pic.twitter.com/rEpJUZxGzg
— Nairobi fashion hub (@FashionNairobi) May 12, 2022
Rihanna’s premium cosmetics line will take the fight to other luxury brands vying for a slice of the country’s fast-growing multibillion-shilling cosmetics market pie.
Lintons already carries international skincare brands like Estée Lauder, Clinique, MAC, Clarins, Lancome, Chanel, and Dior.
Tom Ford, Issey Miyake, Bvlgari, Versace, Givenchy, Guerlain, Thierry Mugler, Yves Saint Laurent, Salvatore Ferragamo, and Burberry are among the scent names represented.
In a previous interview with Business Daily, Winnie Mutegi, the Lintons’ marketing manager, said, “We have worked with worldwide companies and authorized distributors to provide unique items for our clients.”
meet #COOKIESNCLEAN Whipped Clay Detox Face Mask 🧖🏿♀️ 😶🌫️…. YOUR #1 MOST REQUESTED PRODUCT 👀
-salicylic acid (BHA)
-rhubarb & ginger extracts pic.twitter.com/CdNBY2ynB0
— Rihanna (@rihanna) April 19, 2022
The corporation had previously expressed confidence in the cosmetics industry’s ability to weather the epidemic this year.
Lintons’ Beauty is also looking forward to new product lines from Lancome and Dolce and Gabbana.
On the website, the Fenty perfume costs KSh20,300.
Rihanna’s cosmetics line is a market leader in inclusion, offering a wide range of products for 50 different skin tones, including dark hues, which were uncommon when it first launched in 2017.
Content courtesy Business Daily & NFH