Rihanna Releases New Fenty Eyewear 2020 Campaign

Fashion house FENTY presented new Release 5-20 Eyewear collection for the Summer 2020. The collection features 3 new styles in 5 different colors the Off Record, the Classified and the Coded Sunglasses.

Fashion photographer Arnaud Lajeunie captured FENTY Release 5-20‘s campaign starring the stunning Mame Anta Wade. In charge of styling was Jahleel Weaver, with beauty from makeup artist Anthony Preel.

“I mean… sheesh!!!” is how Rihanna described her new Fenty sunglasses. Sheesh is one word for the three new eyewear styles, which the brand founder has created “to suit every high, low and incognito mood of summer”. Other suitable adjectives include, but are certainly not limited to: retro, technicolour, and one hundred per cent bad gal.

In @badgalriri’s world, a #WFHFit consists of a hoodie and some seriously cool shades. Thank goodness the eyewear is part of Fenty’s latest drop, available from today, which features a modern update on the cat’s eye in eye-popping colours like candy pink, acid lime and blue tortoise.

Rihanna debuted her Jet Black Coded shades during a lockdown shoot that brought high-fashion drama to her Instagram feed. Inspired by vintage silhouettes, the rectangular frames with subtle cat-eye shape are also available in Milky Way with matching coloured lenses.

This week, RiRi posted a selfie of her Acid Green Off Record sunnies  Fenty’s most vibrant eyewear yet, designed to “deliver ultimate summer vibes”.

The ’80s frames with animal print temples also come in Candy Pink and Cosmic Blue for “a summer of camera-ready digital fun”. Like the Coded pair, they retail for £280 at Fenty.com

If you can’t see yourself papping Insta pics in these classic-with-a-Rih-twist styles, Fenty is releasing a third futuristic pair in June. The Classified model has a “dramatic silhouette” with similar accents to the previous Blockt and Antisocial frames, and comes in Black Gold and Rose Havana for “an air of old school glamour and mid-summer romance”, according to the brand.

Rihanna – Designer
Arnaud Lajeunie – Photographer
Jahleel Weaver – Fashion Editor/Stylist
Anthony Preel – Makeup Artist

Content courtesy of Models