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Friday 19th of August 2022

Nairobi, Kenya

B2B Marketing Expo USA 2022: The World’s Leading Marketing Event For Top Marketing Professionals Is Back!

Los Angeles, USA April 6, 2022 – As part of its commitment to empowering more Kenyan fashion designers, stimulating economic activity, and broadening the fashion industry envelope in Africa through collaboration and resources to enable designers to achieve their dreams, Kenya’s fashion show pioneer JW Show is collaborating with world-class brands to place the Kenya flag at the forefront of fashion.

As Kenya continues to trade with the United States under the AGOA effort, I will be visiting the LA B2B Marketing Expo to meet with marketing experts from Netflix, Microsoft, Facebook, Google, Nike, and Tiktok.

I’ll be attending the B2B Marketing Expo US, which will be held at the Los Angeles Convention Center. I plan to focus on areas of synergy that will benefit the fashion industry, as I believe Kenya has a lot to offer as a developing sector.

Partnerships and collaborations are the new competition, and I intend to enter this cautiously, learning and positioning the JW brand as one that seeks to empower, build, and defend the successes and achievements of the fashion industry.

Keynote Speakers

1. Don Batsford

Who is missing from your marketing team? – Google
Build A Future Proof Marketing Team

2. Roland Cloutier

Global CSO – Tiktok
How TikTok Is Building on the Surging Video App’s Entertainment Strategy

3. Winston T Marshall

Executive Creative Director – Netflix
Multimedia Marketing Mindset Maintenance

4. Jo Anna Thomas

Transformational Change Program Manager – Oracle
Limitless Possibilities while Embracing Change

5. Bernadette McClelland

SELLING. SELLING. SOUL’d Get to YES! Without the Stress!

6. Gina Ban

VP Merchandising & Operations – StackCommerce
Building Creative Solutions in a Privacy-First Era

7. Neel Mehta

Google
Biggest Challenges or Data Privacy

8. Aditya Agashe

Microsoft
Biggest Challenges or Data Privacy

Jeffery Wilson, who is he?

Jeffery Wilson is a Kenyan fashion entrepreneur who has made a name for himself by hosting the JW Fashion Show, which brings together like-minded entrepreneurs to celebrate the art of couture.

I’ve built a forum that brings together fashion industry players. 

Our fashion business model relies on effectively staging fashion shows, from seeking partners to methodically ensuring that everything is in place to execute spectacular shows.

The JW show has grown organically and impressively, with over 300 designers in our database and counting. We also have a large list of models that have shown an interest in appearing in the show. Due to the limited number of places available, we can only accept a few people. In the near future, we intend to expand this.

 About JW Show 

Through fabric and design, we hope to connect Kenya, Africa, and the rest of the world.

This fashion spectacular brings together men and women who are pushing the boundaries of sustainable local fashion firms that have crossed borders and attracted the attention of the world, make a date with us and be a part of this legendary spectacle where elegance meets style.

About B2B Marketing Expo

B2B Marketing Expo is Europe’s top marketing event, bringing together the most forward-thinking marketers with the tools, strategies, and innovations they need to stay ahead of the curve in the ever-changing world of marketing.

Experts from Google, TikTok, Netflix, Microsoft, and Oracle will be on hand to provide visitors with the most up-to-date marketing advice, while an assortment of the industry’s top companies and most inventive suppliers will be displaying the solutions that are creating the future of marketing.

B2B Marketing Expo is the place to be if you provide marketing-related products and services.

You can also sell your products and services face to face to these highly targeted visitors in the exhibition area.

In our unique B2B marketing expo educational programme, consisting of expert-led seminars and panel debates, live demos of the latest technology, and industry leading companies equipped with the industry’s finest solution led products and services, you can research the market, learn about new innovations, and discover the latest strategies and trends to progress and develop your marketing.

Highlights

  • 350 cutting-edge suppliers, panel debate, executive networking lounges, innovation awards, and more!
  • 250 keynote speakers and innovators from the worlds of marketing, branding, facilities management.
  • Speakers from Tiktok, Netflix, Google, Nike, FB, Microsoft, Sociallyin, and more!
  • Grow your business through masterclasses, keynote seminars and network with high level professionals.
  • Marketing awards for most innovative products!

About AGOA

The African Growth and Opportunity Act (AGOA) is a United States Trade Act that was passed as Public Law 106 of the 200th Congress on May 18, 2000.

AGOA has since been extended until 2025. The legislation significantly improves qualifying Sub-Saharan African (SSA) countries’ market access to the United States. The eligibility for AGOA preferences is determined by a set of conditions outlined in the AGOA legislation. Each country must work to improve its rule of law, human rights, and respect for core labor standards in order to qualify for and remain eligible for AGOA.

LA Convention Center
1201 S Figueroa St
Los Angeles
CA 90015

For media queries:
Contact

Jeffrey Wilson
Project Management JW Show
Mobile: +254 724 748796
Email:  Jefferywilsonent@gmail.com

Follow us On:

Twitter (https://twitter.com/JWShowOfficial)

Instagram (https://www.instagram.com/thejwshowofficialkenya/)

YouTube (https://www.youtube.com/channel/UC8AgowbbUXWjjqRWD82X4BQ)

Facebook (https://www.facebook.com/thejwshowofficial)

Website (https://www.thejwshow.com)


Content courtesy of JW Show & NFH

 

The Jw Show 2020 Edition Connecting Africa and The World Through Fabric and Design

The JW Show 2020 edition held last night at Nairobi Film Centre formally know as ( Nairobi Cinema ) was successfully event and one of the big show in East & Central Africa #MadeinKenyaByKenyans, the show had quite and inspirational panel for fashion designers and literally every young person who inspire future generation.

The show was limited to 300 attendees as per the state regulations on COVID-19 rules and was streamed live across all major social media platforms

The JW Show gave opportunity to  11 fashion designers from Nairobi with a mix of students and upcoming designers unlike last year when they went scouting for talent from the counties level.

Unlike the previous edition where showcasing designers were competing for a prize, this year show was one simple platform for unveiling  new talented participants. All collections on the runway come with face masks.

The organizer of the event added a panel discussion where they generated and share ideas on how they can support upcoming designers and keep them on their feet.

Once again the Jw Show, gave opportunity to persons living with disabilities in the fashion industry who have been left behind during this pandemic and they want to make sure their valuable input is seen and appreciated. 

This year the show was keen on the quality of the fabric employed in designs and creativity of the designers, each designer to showcase at least five collections.

Kenya Film Classification Board  ( KFCB ) has been partnering with the JW Fashion Show for three years in a row. The vast creative sector is the next frontier for wealth and job creation.

The Board is cognizant of the untapped potential in the creative industry thus commits to continue supporting ventures that seek to identify and nurture talent for job creation ~ CEO Ezekiel Mutua

The Jw Show signed a Memorandum of Understanding (MOU) and a partnership with Kenya Film Classification Board since last year 2019 where KFCB committed themselves to support Jw Show Made in Kenya By Kenyans

It’ been tough to persuade sponsors to come on board  because people’s finances have been affected by the pandemic. But we are very grateful to Kenya Film Classification Board (KFCB) for believing in us. ~ Jw Show Founder Jeffrey Wilson 

Organizers of Jw Show were planning on bringing in three designers from Rwanda, Nigeria and South Africa, but the pandemic came in the way of it. and the plan has been pushed to next year were we will see international designers showcasing at The JW Show 2021 edition.

Photo credit : Mesmeric Kenya

Content courtesy of Nairobi Fashion Hub 

 

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