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The Tommy Hilfiger Fashion Frontier Challenge Is A Competition For Innovative Fashion Startups That Will Take Place In 2022.

Posted On : April 10, 2022

Ann Mumbi


Tommy Hilfiger is pleased to announce that applications for the fourth edition of the Tommy Hilfiger Fashion Frontier Challenge are now open. Tommy Hilfiger is owned by PVH Corp, NYSE: PVH. The global program echoes Tommy Hilfiger’s sustainability vision of “Waste Nothing, Welcome All,” by amplifying and supporting new voices in social entrepreneurship who are shaping scalable and disruptive innovations to create a more inclusive future of fashion.

Individuals from historically underrepresented communities, such as Black, Indigenous, People of Color (BIPOC), people with disabilities, and women, are strongly encouraged to apply this year, in line with Tommy Hilfiger’s commitments to inclusion, diversity, and acknowledging the gap in equity and equal opportunities. Applications must be submitted online by April 29, 2022.

“The Tommy Hilfiger Fashion Frontier Challenge,” said Tommy Hilfiger, “aims to bring together entrepreneurs from all walks of life, investing knowledge and resources to unlock the unique power of their innovations.” “As a business owner, I’ve always wanted to create a global lifestyle brand that is inclusive of all people, a philosophy that I’ve carried with me throughout this challenge.” I am convinced that by working together, we can create a more meaningful and long-lasting future.”

The winners will receive the following prizes to help support their business idea:

  • A total prize pool of €200,000 will be split between two winners.
  • An extra €15,000 for winning the “Audience Favorite Vote”
  • A one-year mentorship with Tommy Hilfiger’s global internal experts
  • An INSEAD mentorship and course for a year

Fans of Tommy Hilfiger are invited to participate as Digital Judges in the first phase of the challenge. They’ll assist the company in whittling down all applications to the top 50. Interested applicants can apply online until April 20, 2022.

Through an internal process, the top 50 applicants will be whittled down to six finalists. Before the final event, each finalist will be invited to further develop their business plan with the help of dedicated Tommy Hilfiger and external experts. Each finalist will then present their concept to a jury panel and internal Tommy Hilfiger associate audience at the global Tommy Hilfiger Fashion Frontier Challenge final event in early 2023, after receiving training from an experienced pitch coach.


“At Tommy Hilfiger, we want to work with communities to drive long-term change through innovation, inclusivity, and diversity,” said Martijn Hagman, CEO of Tommy Hilfiger Global and PVH Europe. “As the fourth Tommy Hilfiger Fashion Frontier Challenge gets underway,

We’re excited to see what new ideas emerge that will benefit communities and help shape the fashion industry’s future.”

Since its inception in 2018, the Tommy Hilfiger Fashion Frontier Challenge has given out €550,000 to help global entrepreneurs bring their innovative ideas to life so that they can make a real difference in their communities. Lalaland, a platform based in the Netherlands that uses artificial intelligence to create customized and inclusive synthetic models of various ethnicities, and UZURI K&Y, a Rwandan eco-friendly shoe brand that employs local youth and uses recycled car tires from Sub-Saharan Africa, are among the winners of the third edition.

The Audience Favorite award went to Clothes to Good, a South African social enterprise that uses textile recycling to create micro-business opportunities and jobs for people with disabilities. On Tommy Hilfiger’s sustainability journey, which is powered by PVH’s Forward Fashion strategy, more information can be found.

Here’s where you can find out more about the Tommy Hilfiger Fashion Frontier Challenge, including how to apply:

Start-up: Your company is still in its infancy, with no product-market fit, customer segmentation experiments, or an overall positive contribution margin in sight. Your business has made some money.

Your company has a validated product with good product-market fit, predictable and long-term unit economics (outlook), and is growing. Your business has been profitable for at least a year.

How do I submit my application?
Please submit your application and learn more about the program here.
Please note that applications for Year 4 will be accepted from March 14th to April 29th, 2022.

What happens now that I’ve submitted my application?
– If you’ve been chosen for the second round of the Tommy Hilfiger Fashion Frontier Challenge, we’ll let you know by June 2022.

– If you’re chosen, you’ll be asked to provide more information about your company, including a one-minute pitch video. Please note that all applications must be submitted in English, and finalists will be required to give a pitch in English.

– In October/November 2022, a team of dedicated internal Tommy Hilfiger associates and external subject-matter experts will work with six finalists to further develop their business/project plans during a digital Design Sprint with the help of a team of dedicated internal Tommy Hilfiger associates and external subject-matter experts.

– Finalists will then present their finalized concept at the global Tommy Hilfiger Fashion Frontier Challenge final event in early 2023, with the opportunity to win the prize package listed above.
Please read the terms and conditions carefully before applying, and if you have any questions, please contact us at challenge@tommy.com.

About Tommy Hilfiger

Since 1985, TOMMY HILFIGER has been uplifting and inspiring consumers as one of the world’s most well-known premium lifestyle brands. The brand boldly mixes prep style and Americana heritage with fresh perspectives drawn from pop culture to design memorable products and collections, fusing the classic with the new to light up what’s next.

TOMMY HILFIGER captures the playful alchemy needed to drive innovative and immersive consumer experiences under Mr. Hilfiger’s vision. The brand’s vision is to Waste Nothing and Welcome All, a firm commitment to sustainability, inclusivity, diversity, and circularity that motivates teams to improve the fashion industry.

In 2020, global TOMMY HILFIGER retail sales were nearly $7 billion. The TOMMY HILFIGER and TOMMY JEANS lifestyles include men’s, women’s, and children’s clothing, footwear and accessories, close-to-body clothing, and a variety of license product lines such as eyewear, watches, and fragrance.

The Tommy Hilfiger Group, which is owned by PVH Corp., employs over 16,000 people worldwide and has a distribution network spanning 100 countries and 2,000 retail locations, including its largest global flagship store at tommy.com.

About PVH Corp.

PVH Corp. is a company based in the United States,  PVH is one of the world’s most well-known and admired fashion brands, with customers in more than 40 countries.
PVH is one of the world’s most well-known and admired fashion brands, with customers in more than 40 countries. Calvin Klein and TOMMY HILFIGER are two of our most well-known global brands. Our 140-year history is based on the strength of our brands, our people, and our dedication to moving fashion-forward for the better. That is the strength of the human race. PVH has that kind of power.

Tommy Hilfiger
Virginia Ritchie
Vice President, Global Communications
E-mail: virginia.ritchie@tommy.com
Tel: +31 6 4318 4870

Content courtesy of Business Wire, Tommy Hilfiger & NFH 


Ann Mumbi

An expert in style and image, Fashion Addict focuses on brands worn by showbiz stars who have large numbers of fans worldwide Member Of #NairobiFashionHub Team


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