Luxury Menswear brand, Erenti (Ee-ren-ti) by British-Nigerian Osborne Ojarimoni debuted an exclusive amalgamation of contemporary fashion and African traditional apparel at the just concluded Africa Fashion Week London 2018.
Erenti Design the rich essence of Africa
Osborne was born and raised in South London, He moved to Lagos, Nigeria for 2 years from the age of 14 where his interest in African fashion and luxury style first emerged, “When I was in Nigeria I observed that those who were genuinely wealthy wore simple luxury – things that were not too ‘loud’, such as the likes of business tycoons Femi Otedola and Aliko Dangote who always are always in native wear but are some of the richest men in Africa – whereas those who weren’t and/or pretended to be would. I wanted to capture this concept in my own brand: confidence in simple luxury, wearing luxury but not allowing it to wear you. This is where our motto ‘confidence is silent’ comes from.”
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