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Best Fashion Apps in Kenya and Africa: Why Nairobi Fashion Hub Is Building a New Digital Home for African Fashion

Posted on by Oscar Alochi

Best Fashion Apps in Kenya and Africa: Why Nairobi Fashion Hub Is Worth Discovering

Africa’s fashion industry is experiencing a digital transformation. From independent designers and fashion entrepreneurs to models, photographers, stylists, retailers and event organisers, more industry participants are embracing technology to showcase their work, reach customers and discover new opportunities.

Across Kenya and the wider African continent, fashion-related applications and digital marketplaces are creating new ways for people to discover clothing, shop for locally made products, connect with creative professionals and participate in the fashion economy.

But what are the best fashion apps in Kenya and Africa? Which platforms are worth exploring, and what makes one different from another?

While some applications focus primarily on online shopping, others specialise in African designer fashion, second-hand clothing, personal styling or creative services. One platform taking a broader approach is Nairobi Fashion Hub, a digital fashion and creative-industry platform connecting professionals, clients, brands and event organisers.

This guide explores selected fashion platforms serving African markets and explains why Nairobi Fashion Hub deserves a place in the conversation.

What Makes a Good Fashion App?

The best fashion application depends on what the user wants to accomplish. Someone looking to purchase clothing has different needs from a fashion designer searching for clients or a model looking for professional opportunities.

A useful fashion platform may offer several of the following:

  • Fashion discovery: Access to designers, brands, collections and emerging trends.
  • Online shopping: Product catalogues, ordering, payment and delivery options.
  • Professional profiles: Digital spaces where creatives can showcase their experience and portfolios.
  • Bookings and services: Connections between clients and fashion professionals.
  • Creative opportunities: Access to projects, gigs and professional assignments.
  • Fashion events: Discovery, promotion and management of fashion shows, exhibitions and workshops.
  • Business development: Tools that help designers, retailers and creative entrepreneurs reach customers.

With these capabilities in mind, here are some notable fashion-related platforms in Kenya and Africa.

1. Nairobi Fashion Hub – A Digital Home for African Fashion

Website: /
Web application: https://app.nairobifashionhub.co.ke/
Android: https://play.google.com/store/apps/details?id=co.ke.tinker.nairobi_fashion_hub
iOS: https://apps.apple.com/uy/app/nairobi-fashion-hub/id6817497424

When discussing the best fashion apps in Kenya and Africa, Nairobi Fashion Hub stands out for its broad approach to the fashion industry.

Developed and operated by Tinker Digital Limited, Nairobi Fashion Hub is designed to connect different participants in the fashion and creative economy. Rather than focusing exclusively on clothing sales, the platform brings together fashion professionals, clients, brands and event organisers.

Its ambition is to make it easier for people to discover creative talent, showcase professional work, request services, find opportunities and participate in fashion events.

Key Features of Nairobi Fashion Hub

Fashion Professionals and Service Discovery

Nairobi Fashion Hub provides a digital environment where users can discover professionals working across different areas of fashion and beauty.

These include:

  • Fashion designers.
  • Models and modelling professionals.
  • Fashion photographers and videographers.
  • Makeup artists and beauticians.
  • Fashion and personal stylists.
  • Jewellery designers.
  • Fashion influencers and bloggers.
  • Other fashion and creative service providers.

Clients can explore professional profiles, review portfolios and submit booking requests. This can be useful when sourcing talent for fashion campaigns, photoshoots, weddings, runway presentations, commercial projects and other creative assignments.

Professional Profiles and Portfolios

Visibility is important in the fashion industry. A designer needs somewhere to showcase collections, a model needs a portfolio, and a photographer needs to demonstrate their creative ability.

Nairobi Fashion Hub provides professionals with profile and portfolio features that help present their work to potential clients.

These profiles give users a central place to communicate their services and professional identity.

Creative Gigs and Project Opportunities

The platform also supports creative gig listings.

Clients can describe projects, outline the services required and indicate a budget. Interested professionals can submit offers for consideration.

This creates another way for creative professionals to connect with potential clients beyond relying exclusively on social media, personal contacts or word-of-mouth referrals.

Fashion Events and Ticketing

Fashion events are essential to the growth of the industry. Shows, exhibitions, pop-up markets, workshops and networking events create opportunities for designers, models, brands and audiences to interact.

Nairobi Fashion Hub supports event discovery and event-hosting functionality. Organisers can create and promote events, manage ticketing and coordinate guest attendance through the platform.

This makes it relevant to fashion event producers, creative organisations, fashion schools and other industry participants.

Mobile Applications and AI-Assisted Discovery

The Nairobi Fashion Hub mobile application extends access to the platform’s fashion and creative services.

Its published iOS listing describes capabilities relating to professional discovery, bookings, portfolios, creative gigs, events and ticket management.

The platform also features Yada, an AI assistant designed to help users discover relevant services, events and castings through conversational interactions in English, Swahili and Sheng.

AI-assisted discovery offers an additional way for users to navigate the platform and find relevant opportunities.

Who Should Join Nairobi Fashion Hub?

The platform is designed for several groups within the fashion ecosystem:

  • Designers: Showcase collections, build professional visibility and connect with potential clients.
  • Models: Present portfolios and become discoverable to people seeking modelling services.
  • Photographers: Display creative work and connect with clients looking for photography services.
  • Makeup artists and beauticians: Promote services and reach prospective customers.
  • Stylists: Showcase expertise and connect with individuals, brands and production teams.
  • Fashion brands: Discover professionals for campaigns, events and creative projects.
  • Clients: Find suitable fashion and beauty professionals.
  • Event organisers: Promote events, sell tickets and manage guest attendance.

For professionals looking to establish or strengthen their digital presence, Nairobi Fashion Hub offers an opportunity to participate in a wider fashion community.

Explore Nairobi Fashion Hub:

2. ANKA – African Commerce and Fashion Marketplace

Website: https://www.anka.africa/

ANKA is an African-focused commerce platform supporting entrepreneurs and businesses selling African products to local and international customers.

Its marketplace includes fashion, clothing, accessories, jewellery, crafts and other lifestyle products.

The platform is relevant to independent designers and African fashion businesses interested in reaching customers beyond their immediate markets.

Its broader commerce approach includes online selling tools and services intended to help businesses manage their digital sales activities.

Notable areas:

  • African fashion and lifestyle products.
  • Independent designers and sellers.
  • Online storefronts and commerce tools.
  • International market opportunities.
  • Business support for African entrepreneurs.

ANKA is particularly relevant to people interested in purchasing African products and businesses seeking digital commerce infrastructure.

3. Lukusafi – Discover East African Fashion and Tailoring

Website: https://lukusafi.com/

Lukusafi is a Nairobi-founded fashion platform focused on connecting customers with East African fashion brands and creative services.

Its concept brings together fashion discovery, personal styling and tailoring, addressing the needs of customers who want locally relevant fashion and personalised clothing services.

The platform highlights opportunities to discover fashion brands, connect with stylists and access tailoring services.

This makes it relevant to consumers interested in bespoke fashion and the work of East African designers.

Notable areas:

  • East African fashion discovery.
  • Local fashion brands.
  • Personal styling.
  • Tailoring and custom clothing.
  • Fashion shopping.

4. Visha – Pre-Loved Fashion and Sustainable Shopping

Website: https://gikomba.app/

Second-hand clothing is an important part of Kenya’s fashion culture and retail economy. From Gikomba to local thrift boutiques, pre-loved fashion provides consumers with access to affordable clothing and distinctive styles.

Visha is developing a digital marketplace inspired by this market, with the aim of making buying and selling pre-loved clothing more convenient.

Its concept includes clothing listings, communication between buyers and sellers, M-Pesa payment functionality and local exchange or delivery options.

The platform’s website has described its service as being developed for Nairobi, with prospective users invited to join its waitlist. Interested users should check the website for current launch and application availability.

Notable areas:

  • Pre-loved clothing.
  • Thrift and vintage fashion.
  • Digital product listings.
  • Mobile payment functionality.
  • Sustainable fashion consumption.

5. Niya Afrika – African Designer Fashion

Website: https://www.niya.africa/

Niya Afrika is an African fashion marketplace focused on designer-led fashion and helping customers discover products from independent creators.

Its approach highlights the importance of African designers, locally inspired creativity and the stories behind fashion products.

For customers looking to explore African fashion beyond mainstream international retailers, designer-focused marketplaces offer an opportunity to discover distinctive collections and emerging labels.

Notable areas:

  • African designer fashion.
  • Independent creators.
  • Fashion discovery.
  • Designer collections.
  • Online shopping.

6. SHEIN – International Online Fashion Shopping

Website: https://www.shein.com/

SHEIN is an international online fashion retailer known for its extensive clothing and accessories catalogue.

The platform offers a wide range of fashion categories for different audiences, including women’s wear, men’s wear, children’s clothing, shoes, accessories and lifestyle products.

Its appeal is largely centred on product variety, online shopping convenience and frequently updated collections.

For African consumers seeking international fashion products, SHEIN is one of the global retailers worth exploring, subject to delivery availability, shipping costs and applicable import charges.

7. Zara – Global Fashion Retail

Website: https://www.zara.com/

Zara is an international fashion retailer offering clothing, footwear and accessories through its retail stores and online channels.

Its digital shopping experience allows customers to browse collections, explore new arrivals and shop different fashion categories.

Zara is particularly relevant to consumers interested in contemporary international fashion and established retail collections.

Unlike specialist African fashion platforms, its primary focus is retail rather than connecting independent African fashion professionals with clients.

8. Jumia – Fashion Shopping and General E-Commerce

Website: https://www.jumia.co.ke/

Jumia is a major e-commerce marketplace operating across several African markets.

Although it is not exclusively a fashion application, its marketplace includes clothing, footwear, accessories and other fashion-related products alongside electronics, home goods and consumer products.

For shoppers in Kenya, Jumia offers an online destination for comparing products from participating sellers and purchasing items through its e-commerce infrastructure.

It is most relevant to consumers looking for general online shopping rather than specialist fashion-industry services.

Comparing the Fashion Platforms

Each platform serves a different purpose. The following comparison summarises their main areas of focus.

PlatformPrimary focusMain audience
Nairobi Fashion HubCreative professionals, bookings, gigs and eventsDesigners, models, clients, brands and organisers
ANKAAfrican commerce and product sellingAfrican entrepreneurs and shoppers
LukusafiEast African fashion, styling and tailoringCustomers and fashion businesses
VishaPre-loved and thrift fashionBuyers and second-hand sellers
Niya AfrikaAfrican designer fashionDesigners and fashion shoppers
SHEINInternational fashion retailOnline fashion shoppers
ZaraContemporary fashion retailFashion consumers
JumiaGeneral e-commerce and fashion shoppingOnline shoppers and sellers

The distinction is important: not every fashion application is designed to serve the same audience.

Some platforms help customers purchase clothing. Others help designers sell their products. Nairobi Fashion Hub focuses on connecting the people and services that support the wider fashion industry.

Why Nairobi Fashion Hub Deserves Attention in Africa’s Fashion Industry

Africa’s fashion industry is built on more than clothing. It includes designers, models, photographers, stylists, makeup artists, tailors, influencers, creative directors, event organisers, fashion schools and businesses.

However, many professionals still depend on informal networks and social media to find clients, promote services and identify opportunities.

A designer may have a strong portfolio but limited exposure. A brand may need a photographer but struggle to identify suitable talent. An event organiser may need models, makeup artists and stylists for an upcoming production.

Nairobi Fashion Hub seeks to make these connections easier through a shared digital platform.

Creating Visibility for Emerging Designers

Emerging designers need opportunities to showcase their work and reach potential customers.

Digital profiles and portfolios can help designers present their collections, communicate their services and build visibility within the fashion community.

Connecting Models and Creative Professionals

Models, photographers, makeup artists and stylists contribute significantly to fashion campaigns, editorial productions, advertising and runway events.

A platform that helps clients discover these professionals can make sourcing creative talent more organised.

Supporting Fashion Businesses and Brands

Fashion brands require professional services for product launches, photoshoots, campaigns, fashion shows and promotional activities.

Nairobi Fashion Hub offers a place to discover professionals and submit requests for creative services.

Promoting Fashion Events Across the Continent

Fashion shows, exhibitions, workshops and networking events are important spaces for building industry relationships.

Digital event discovery and ticketing can help organisers promote their activities while making it easier for audiences to find events worth attending.

Supporting the Made in Africa Movement

African fashion has an important place in the global creative economy. Its identity is shaped by local craftsmanship, textiles, cultural influences and contemporary design.

Platforms that improve the visibility of African designers and professionals can contribute to the wider movement to promote African creativity internationally.

Nairobi Fashion Hub’s positioning, “Home of African Fashion,” reflects this ambition.

How to Get Started on Nairobi Fashion Hub

Joining the platform depends on the type of account you want to create.

For Fashion Professionals

  1. Visit the Nairobi Fashion Hub application.
  2. Select the service provider registration option.
  3. Choose your professional category.
  4. Complete the requested registration information.
  5. Add your professional details, services and portfolio.
  6. Complete your profile and make it available for discovery.

For Clients and Brands

  1. Visit the web application.
  2. Select the client registration option.
  3. Create your account and provide the requested information.
  4. Explore the professional categories.
  5. Search for suitable service providers.
  6. Review profiles and submit booking requests.

For Event Organisers

  1. Open the Nairobi Fashion Hub event section.
  2. Select the event-host registration option.
  3. Register your organiser account.
  4. Provide the required event information.
  5. Set up your event and ticketing details where applicable.
  6. Publish and promote your event through the platform.

Registration screens and available options may change as the application develops. Follow the current instructions displayed on the platform.

The Future of Fashion Apps in Kenya and Africa

The next stage of fashion technology in Africa will involve more than online shopping.

Consumers will continue to look for convenient ways to discover and purchase clothing. Designers will need digital tools to promote their collections and reach new markets. Models and creatives will need professional visibility, while brands and clients will continue searching for reliable ways to source talent.

There is also significant potential for platforms that combine professional discovery, digital portfolios, creative opportunities, bookings, event management and AI-assisted services.

Kenya’s technology ecosystem and growing creative economy provide an encouraging environment for this development.

For Nairobi Fashion Hub, the opportunity is to build a strong community that connects the different participants in fashion and supports the growth of African creative businesses.

Its continued success will depend on the quality of its professional network, user experience, trust, service availability and the value it delivers to the people who use it.

Final Verdict: Which Fashion App Should You Choose?

The best fashion app depends on your needs.

If you are looking for international clothing collections, platforms such as SHEIN and Zara may be relevant. If you want to explore African products and independent sellers, ANKA and Niya Afrika are worth considering. For pre-loved fashion, Visha is an emerging concept to watch. Customers interested in East African styling and tailoring can explore Lukusafi.

However, if you are a fashion professional, creative, brand, client or event organiser looking for a platform that brings different parts of the fashion industry together, Nairobi Fashion Hub is a platform worth exploring.

Its combination of professional profiles, portfolios, service discovery, booking requests, creative gigs, fashion events, ticketing and AI-assisted discovery gives it a broader focus than a conventional fashion-shopping application.

As African fashion continues to attract attention internationally, digital platforms that connect the people behind the industry will become increasingly important.

Nairobi Fashion Hub is positioning itself to contribute to that future by connecting African fashion talent, businesses and audiences through one digital destination.

Nairobi Fashion Hub — HOME OF AFRICAN FASHION.

PUSHING THE AGENDA FOR MADE IN AFRICA TO THE WORLD.

Join Nairobi Fashion Hub Today

Whether you are a fashion designer, model, photographer, stylist, makeup artist, fashion brand, client or event organiser, explore the platform and become part of the growing African fashion community.

About Nairobi Fashion Hub

Nairobi Fashion Hub is a fashion and creative-industry platform operated by Tinker Digital Limited. It connects fashion professionals, clients, brands and event organisers through digital tools for professional discovery, portfolios, bookings, creative gigs, fashion events and ticketing.

The platform’s mission is to support African fashion visibility, strengthen creative connections and promote the Made in Africa agenda.

Contact: info@nairobifashionhub.co.ke
Website: /

Singapore Fashion: The Designers, Models, Photographers and Influencers Defining Asia’s Style Capital

Posted on by Urban Fashion

Singapore Fashion: The Designers, Models, Photographers and Influencers Shaping the Global Fashion Scene

An exploration of Singapore’s evolving fashion industry, its multicultural creative identity and the influential personalities taking Asian fashion to international audiences.

Singapore has steadily established itself as one of Southeast Asia’s most exciting destinations for fashion, creativity and luxury. Known for its sophisticated retail landscape, multicultural identity and international connections, the city-state is developing a distinctive fashion industry that brings together contemporary design, traditional craftsmanship and global creative influences.

From architectural couture and experimental ready-to-wear to international runway modelling, fashion photography and digital influence, Singapore’s creative community is contributing to the evolution of contemporary Asian fashion.

The country’s fashion identity is shaped by a unique combination of Chinese, Malay, Indian, Peranakan and international cultural influences. These traditions provide designers with an extensive creative vocabulary, allowing them to reinterpret heritage textiles, traditional garments and regional aesthetics through modern silhouettes and innovative construction.

Beyond its reputation as a luxury shopping destination, Singapore is home to independent fashion labels, internationally recognised designers, established modelling agencies, creative production houses and influential fashion personalities.

Designers such as Max Tan, Priscilla Shunmugam and Grace Ling demonstrate the diversity of Singapore’s design talent, while models including Kaci Beh and Chloe Chan represent the country’s growing international modelling presence. Meanwhile, fashion personalities such as Yoyo Cao and Willabelle Ong have helped introduce Singaporean style to a global digital audience.

As the international fashion industry increasingly embraces new creative perspectives from Asia, Singapore is positioning itself as an important destination for design, fashion business and creative innovation.

This comprehensive guide explores the Singapore fashion industry and profiles 40 notable personalities across four creative categories: designers, models, photographers and fashion influencers.

1. Understanding Singapore’s Fashion Industry

Singapore’s fashion industry is distinguished by its multicultural identity, international connections and sophisticated consumer market.

Unlike fashion markets built around a single dominant national aesthetic, Singapore embraces multiple cultural traditions. Its designers draw inspiration from Chinese tailoring, Malay traditional dress, Indian textiles, Peranakan craftsmanship and contemporary international fashion.

These influences have created an environment where heritage and modernity coexist.

The industry encompasses several interconnected sectors:

  • Fashion design: Ready-to-wear, luxury fashion, couture, independent labels and contemporary Asian design.
  • Fashion modelling: Commercial campaigns, editorial photography, international runway shows and advertising.
  • Fashion photography: Magazine editorials, luxury campaigns, runway coverage and creative direction.
  • Fashion retail: Luxury boutiques, independent designers, department stores and digital fashion businesses.
  • Fashion media: Fashion journalism, magazines, digital publications and content creation.
  • Fashion technology: E-commerce, digital design, innovative materials and emerging production technologies.

Singapore’s position as a regional business and travel hub also provides opportunities for local designers and fashion businesses to connect with customers, retailers and creative professionals across Southeast Asia and international markets.

The result is a fashion ecosystem that combines local creativity with global commercial ambition.

2. The Evolution of Singapore Fashion

Singapore’s fashion industry has experienced several stages of development, from its early independent design movement to its current position as a regional fashion and retail destination.

The growth of locally designed fashion labels, independent boutiques and organised fashion showcases helped establish a stronger domestic creative identity.

During subsequent decades, Singaporean designers increasingly pursued international exposure through fashion exhibitions, retail partnerships, regional showcases and international fashion events.

The establishment of Vogue Singapore in 2020 further strengthened the country’s position within international fashion publishing, providing a platform for contemporary Asian creativity, fashion photography and cultural storytelling.

Today, Singapore fashion is increasingly defined by three characteristics:

Cultural identity: Designers reinterpret Asian heritage through contemporary silhouettes, craftsmanship and modern design.

International relevance: Local labels and creative professionals seek opportunities in international retail markets, fashion publications and global fashion events.

Creative innovation: Designers experiment with new materials, sustainable production, digital technologies and unconventional construction techniques.

Singapore’s fashion story is therefore not simply about following international trends. It is about developing an original design identity that can participate confidently in global fashion conversations.

3. Top 10 Fashion Designers in Singapore

Singapore’s designers are helping redefine contemporary Asian fashion through architectural silhouettes, cultural references, experimental construction and sophisticated ready-to-wear.

The following selection recognises ten notable designers associated with Singapore’s fashion industry. It considers design contribution, brand recognition, creative distinction and international visibility rather than presenting an official national ranking.

1. Max Tan — MAX.TAN

Max Tan is among Singapore’s most internationally recognised contemporary fashion designers.

His label, MAX.TAN, is known for sculptural silhouettes, oversized proportions, monochromatic palettes and experimental garment construction.

His design philosophy explores the relationship between structure and movement, masculinity and femininity, and simplicity and complexity.

MAX.TAN has received international editorial recognition, with collections featured in Vogue Paris and Vogue Italia. The label has also participated in international fashion platforms, including Amsterdam’s Modefabriek.

Signature aesthetic: Architectural minimalism, experimental tailoring and sculptural fashion.

2. Priscilla Shunmugam — ONG SHUNMUGAM

Priscilla Shunmugam is one of the most influential figures in Singapore’s contemporary fashion landscape.

Founded in Singapore, Ong Shunmugam explores the relationship between Asian heritage, cultural identity and contemporary womenswear.

Her collections reinterpret traditional clothing, including the cheongsam and other Asian silhouettes, through modern tailoring, textiles and craftsmanship.

The label draws inspiration from Chinese, Indian, Malay and other Asian cultural traditions, creating garments that celebrate the diversity of the region.

Signature aesthetic: Contemporary Asian heritage, modern cheongsams and culturally informed womenswear.

3. Grace Ling — GRACE LING

Grace Ling represents the intersection of fashion, architecture and technology.

Born in Singapore and based in New York, the designer established her eponymous label in 2020.

Her creations explore sculptural forms, 3D printing, computer-generated design and experimental construction. The brand is particularly recognised for its distinctive metallic accessories and architectural silhouettes.

Her achievements include being a finalist for the 2024 CFDA/Vogue Fashion Fund and receiving the inaugural CFDA x Genesis House Innovation Grant.

Signature aesthetic: Sculptural couture, 3D-printed fashion and architectural design.

4. Wykidd Song — SONG + KELLY

Wykidd Song is an established contributor to Singapore’s fashion industry.

He gained international recognition through Song + Kelly, the womenswear label developed with British graphic designer Ann Kelly.

The brand achieved international retail distribution, demonstrating the potential for Singapore-based fashion businesses to develop commercial relationships beyond Southeast Asia.

Signature aesthetic: Contemporary womenswear, modern tailoring and refined design.

5. Sabrina Goh — ELOHIM

Sabrina Goh is recognised for her experimental approach to contemporary fashion.

Through ELOHIM, she explores architectural silhouettes, unconventional proportions, sporty influences and conceptual design.

Her collections demonstrate how contemporary Singapore fashion can combine functional clothing with expressive and artistic construction.

Signature aesthetic: Architectural fashion, sporty minimalism and conceptual womenswear.

6. Elyn Wong — STOLEN

Elyn Wong is the founder of STOLEN, a Singaporean fashion label recognised for its contemporary and minimalist approach to womenswear.

Her design language combines clean construction, sculptural details and sensual silhouettes.

STOLEN demonstrates how independent fashion labels can develop distinctive identities through strong design direction and carefully considered collections.

Signature aesthetic: Minimalist luxury, contemporary sensuality and refined tailoring.

7. Pauline Ning — PAULINE.NING

Pauline Ning is associated with a sophisticated approach to contemporary womenswear.

Her design identity explores urban minimalism, structured silhouettes and the balance between softness and architectural construction.

Her work forms part of Singapore’s independent fashion movement, which has helped establish the country’s reputation for distinctive contemporary design.

Signature aesthetic: Urban minimalism, structured silhouettes and contemporary elegance.

8. Danelle Woo — AIJEK

Danelle Woo is associated with AIJEK, an independent womenswear label shaped by contemporary design and heritage craftsmanship.

The brand is recognised for feminine silhouettes, natural materials, intricate details and artisanal influences.

AIJEK’s collections bring traditional craftsmanship into the modern wardrobe, reflecting a wider movement towards thoughtful and enduring fashion.

Signature aesthetic: Feminine tailoring, natural fabrics and contemporary heritage design.

9. Afton Chen — RECKLESS ERICKA

Afton Chen is associated with Reckless Ericka, a Singaporean fashion label known for expressive prints and distinctive contemporary designs.

The brand has developed an identity around creative patterns, statement pieces and limited-run collections.

Its approach reflects the diversity of Singapore’s independent fashion community, where individual creative expression remains central to brand identity.

Signature aesthetic: Expressive prints, contemporary statement pieces and experimental fashion.

10. Nida Shay — NIDA SHAY

Nida Shay brings an international design perspective to Singapore’s fashion landscape.

Her label is recognised for elaborate embellishment, intricate embroidery and craftsmanship influenced by traditional South Asian textile techniques.

Her work demonstrates the importance of cultural exchange and artisanal expertise within Singapore’s multicultural fashion environment.

Signature aesthetic: Embellished couture, intricate embroidery and statement womenswear.

4. Top 10 Fashion Models in Singapore

Singapore’s modelling industry connects local talent with international agencies, luxury fashion campaigns, magazine editorials and major runway presentations.

The country’s models increasingly participate in international fashion markets, including Paris, Milan, London and New York.

The following selection highlights notable Singapore-associated runway talent, using publicly documented agency and industry profiles. Model rankings and professional activity change over time.

1. Bennet Leyde

Bennet Leyde is listed among the highest-ranked Singapore-associated models in FashionDB’s November 2026 country rankings.

His international representation and runway activity make him an important name to watch within the contemporary modelling landscape.

Known for: International runway modelling and fashion representation.

2. Chloe Chan

Chloe Chan is a Singaporean model represented through established modelling agencies.

Her international runway activity and professional representation place her among the notable contemporary talents emerging from Singapore.

Known for: International runway modelling and fashion editorials.

3. Emma Gu

Emma Gu is a Singapore-listed model with international representation, including connections with Select Model Management and Wilhelmina Models.

Her profile reflects the international opportunities available to Singaporean modelling talent.

Known for: International fashion representation and runway modelling.

4. Jessica Goh

Jessica Goh is a Singaporean model with international agency connections, including Elite Milan and Elite Paris.

Her professional representation demonstrates the growing connections between Singapore’s modelling community and major European fashion markets.

Known for: International agency representation and runway fashion.

5. Kaci Beh

Kaci Beh is one of Singapore’s most recognisable contemporary fashion models.

Known for her tattoos and distinctive personal style, she has challenged conventional expectations of runway beauty while developing an international modelling career.

Her runway experience includes major fashion houses such as Dolce & Gabbana and Emporio Armani.

Beyond modelling, she is also involved in mentoring and sharing professional modelling advice.

Known for: International runway modelling, editorial fashion and individuality.

6. Bryan Yap

Bryan Yap is a Singapore-associated male model whose work reflects the growing visibility of male talent within the country’s fashion industry.

His professional modelling profile provides an example of the diversity of talent represented in Singapore’s contemporary fashion market.

Known for: Male fashion modelling and commercial fashion.

7. Nicole Liew

Nicole Liew is a Singaporean model associated with international modelling and fashion representation.

Her profile reflects the growing presence of Singaporean models within the wider Asian and international fashion industries.

Known for: Fashion editorials and international modelling.

8. Chloe Lau

Chloe Lau is another Singapore-listed model appearing in international fashion industry databases.

Her professional profile contributes to the next generation of Singapore-associated runway and editorial talent.

Known for: Contemporary modelling and international fashion opportunities.

9. Kaigin Yong

Kaigin Yong is a Singapore-associated model with international agency connections and documented campaign activity.

His profile highlights the commercial opportunities available to models working across fashion and advertising.

Known for: Fashion campaigns and international modelling.

10. Arun Gupta

Arun Gupta is listed among Singapore-associated models in the international modelling database.

His inclusion reflects the diversity of professional talent connected to the country’s modelling industry.

Known for: Fashion modelling and international representation.

5. Top 10 Fashion Photographers in Singapore

Fashion photography is central to the development of Singapore’s creative industry.

Photographers work with designers, modelling agencies, luxury retailers, magazines and advertising companies to translate fashion concepts into compelling visual stories.

Singapore has developed a diverse photography community spanning editorial fashion, commercial campaigns, street-style documentation, beauty photography and creative direction.

The following ten photographers and creative professionals have documented fashion-related portfolios or professional profiles in Singapore.

1. Wee Khim

Wee Khim is one of Singapore’s best-known fashion and celebrity photographers.

His work has appeared in major regional publications and international fashion editorials. His portfolio includes collaborations with celebrities, fashion personalities and international talent.

His photography is recognised for its sophisticated use of lighting, composition and personality-driven portraiture.

Specialisation: Fashion editorials, celebrity portraits, magazine covers and advertising campaigns.

2. Leong Su Shan

Leong Su Shan is an internationally recognised Singaporean street-style photographer.

Her work has appeared in publications including Vogue, documenting the personalities, clothing and visual culture surrounding major international fashion events.

She has photographed fashion weeks and street-style scenes across leading fashion capitals.

Specialisation: Street-style photography, international fashion weeks and fashion portraits.

3. Andrew Arthur

Andrew Arthur is a Singapore-based photographer and director whose portfolio includes fashion, editorial and commissioned image-making.

His work combines photography and visual storytelling, making him relevant to brands seeking contemporary campaign imagery.

Specialisation: Fashion editorials, creative direction and commissioned photography.

4. Eddie Seah

Eddie Seah works across fashion and commercial photography, including campaign imagery, runway assignments and motion projects.

His multidisciplinary approach reflects the growing demand for photographers who can deliver both still images and moving visual content.

Specialisation: Fashion campaigns, runway photography and commercial video.

5. Eugene Lee

Eugene Lee is an international and Singapore-based fashion and commercial photographer and founder of Enfinite.

His work combines style and storytelling, with experience covering international fashion weeks and luxury projects.

His portfolio has appeared in publications including Esquire, Men’s Folio, Harper’s Bazaar and L’Officiel.

Specialisation: Fashion editorials, luxury campaigns and creative production.

6. Jose Jeuland

Jose Jeuland is a Singapore-based commercial photographer and creative director.

His work covers multiple visual disciplines, including fashion, portraits and commercial photography.

His multidisciplinary approach provides opportunities for fashion brands seeking integrated creative production.

Specialisation: Fashion, portraits, commercial photography and video.

7. Mirabelle Koh

Mirabelle Koh is associated with fashion and beauty photography, producing visual content for creative and commercial projects.

Her work is relevant to fashion labels, beauty brands and editorial productions seeking polished imagery.

Specialisation: Fashion editorials, beauty photography and branding.

8. Shawn Paul

Shawn Paul is a fashion photographer and director whose portfolio includes beauty, editorial and motion work.

His combination of photography and creative direction supports the needs of contemporary fashion campaigns.

Specialisation: Fashion editorials, beauty campaigns and motion photography.

9. Skyy Woo

Skyy Woo is a Singapore commercial photographer specialising in portrait and fashion imagery.

His work is relevant to model portfolios, fashion campaigns and creative productions requiring professional portraiture.

Specialisation: Fashion portraits, model portfolios and commercial photography.

10. Susannah Jaffer

Susannah Jaffer is a Singapore-based fashion and portrait photographer with a background in fashion media and retail.

Her work explores nature, texture, craftsmanship and movement through editorial and commercial imagery.

Her photography has appeared in publications including Vogue Singapore, Harper’s Bazaar, ELLE and Grazia.

Specialisation: Fashion editorials, brand photography, portraits and creative production.

6. Top 10 Fashion Influencers in Singapore

Fashion influencers have become important participants in Singapore’s fashion economy.

Through social media, personal styling, brand collaborations and lifestyle content, they introduce new designers, influence consumer purchasing decisions and connect international fashion houses with audiences across Southeast Asia.

Singapore’s fashion creator community includes luxury fashion personalities, contemporary stylists, entrepreneurs and emerging digital voices.

The following selection highlights ten notable personalities based on editorial recognition, fashion relevance and digital presence.

1. Yoyo Cao — @yoyokulala

Yoyo Cao is one of Singapore’s most internationally recognised fashion personalities.

Known for her distinctive personal style, luxury fashion collaborations and appearances at international fashion weeks, she has developed a strong presence within the global fashion community.

Her style combines contemporary luxury, statement accessories and sophisticated styling.

She has also expanded into entrepreneurship through Romi Beauty.

Fashion influence: Luxury fashion, international fashion weeks, designer collections and beauty.

2. Willabelle Ong — @willamazing

Willabelle Ong is one of Singapore’s established fashion blogging personalities.

Her digital career began through fashion blogging and evolved into international brand collaborations, luxury fashion appearances and lifestyle content.

Her style is characterised by bold elegance, sophisticated outfits and premium fashion accessories.

Fashion influence: Luxury fashion, contemporary styling and lifestyle.

3. Savina Chow — @savinachow

Savina Chow brings together fashion entrepreneurship, business experience and digital content creation.

Her background includes building the fashion e-commerce label Beaubit, which was acquired in 2023, and developing the consumer brand Blunies.

She represents the intersection of fashion business, digital entrepreneurship and personal branding.

Fashion influence: Fashion entrepreneurship, contemporary styling and luxury collaborations.

4. Jamie Chua — @ec24m

Jamie Chua is widely recognised for her luxury lifestyle and fashion content.

Her social media presence features designer fashion, luxury handbags, high-end accessories and aspirational styling.

She represents an important segment of Singapore’s luxury fashion influence, particularly among audiences interested in designer brands and premium lifestyle products.

Fashion influence: Luxury fashion, designer handbags and premium lifestyle.

5. Andrea Chong — @dreachong

Andrea Chong is an established Singaporean fashion and lifestyle personality.

Her content brings together contemporary fashion, travel, personal styling and lifestyle entrepreneurship.

She is particularly relevant to brands looking to connect with consumers interested in wearable fashion and modern lifestyle trends.

Fashion influence: Contemporary fashion, lifestyle and travel.

6. Mae Tan — @marxmae

Mae Tan is a fashion personality, entrepreneur and media host recognised for her distinctive style.

Her personal aesthetic combines dramatic styling, vintage fashion and contemporary fashion culture.

She also runs Arkive, a vintage clothing and collectibles business.

Fashion influence: Vintage fashion, creative styling and contemporary fashion culture.

7. Atiqa Dar — @atiqadar

Atiqa Dar represents a younger generation of Singaporean fashion creators.

Her content combines contemporary streetwear, everyday styling and a youthful approach to fashion.

Her appearances and collaborations with international brands have helped expand her visibility beyond social media.

Fashion influence: Gen Z fashion, streetwear and contemporary styling.

8. Amiera Raushan — @lrnchfl

Amiera Raushan is an emerging fashion personality known for her creative approach to modest dressing.

Her style combines colourful clothing, expressive prints, contemporary silhouettes and thoughtful layering.

She also highlights Southeast Asian fashion labels, introducing independent brands to younger consumers.

Fashion influence: Modest fashion, contemporary womenswear and creative styling.

9. Mongchin Yeoh — @mongabong

Mongchin Yeoh is a Singaporean digital creator whose content combines fashion, beauty and lifestyle.

Her presence across social media platforms provides an example of how fashion personalities can build audiences through multiple forms of digital storytelling.

Fashion influence: Fashion, beauty, lifestyle and digital content creation.

10. Soh Pei Shi — @speishi

Soh Pei Shi is an established Singaporean fashion and lifestyle creator.

Her digital presence combines contemporary styling, beauty, personal lifestyle and fashion-related content.

She represents the growing influence of digital creators in introducing brands and fashion trends to younger consumers.

Fashion influence: Contemporary fashion, beauty and lifestyle.

7. The Influence of Fashion Events and International Platforms

Fashion events play an important role in connecting Singapore’s designers, models, photographers, stylists, buyers and international media.

Singapore’s fashion event landscape has historically included Singapore Fashion Week and Audi Fashion Festival, alongside independent designer showcases, trade exhibitions and international brand presentations.

These platforms provide opportunities for designers to present collections, establish commercial relationships and build visibility among international audiences.

For emerging models, fashion showcases offer opportunities to connect with casting directors, agencies, photographers and designers.

For fashion photographers and publications, these events provide access to runway collections, backstage stories and editorial opportunities.

The continued development of regional fashion platforms and international collaborations will be important to Singapore’s future creative growth.

8. Sustainability and Innovation in Singapore Fashion

Sustainability is becoming an increasingly important consideration in the international fashion industry.

Singapore’s designers and independent fashion businesses are exploring ways to combine responsible production with contemporary design.

Important areas of development include:

  • Responsible sourcing of fabrics and materials.
  • Limited-production fashion collections.
  • Upcycling and garment recycling.
  • Circular fashion and second-hand clothing.
  • Digital design and experimental garment construction.
  • Greater transparency in fashion supply chains.

Brands such as Reckless Ericka have explored initiatives encouraging the extended life of garments, while designers such as Grace Ling are demonstrating how technology can influence material efficiency and new forms of fashion construction.

The future of Singapore fashion will depend not only on creative design but also on how effectively businesses respond to environmental expectations and changing consumer behaviour.

9. The Future of Singapore’s Fashion Industry

Singapore’s fashion industry has an opportunity to strengthen its international presence through investment in creative talent, fashion education, brand development and international collaborations.

Five areas present particularly important opportunities.

International designer recognition

More Singapore-associated designers can build international visibility through fashion weeks, global retail partnerships, international exhibitions and editorial placements.

Modelling and talent development

Stronger connections between local modelling agencies and international agencies can create opportunities for emerging models.

Fashion photography and creative production

Singapore can continue developing its position as a regional production destination for fashion campaigns, commercial photography and editorial content.

Digital fashion commerce

E-commerce, social media marketing and digital retail platforms can help independent labels reach international customers.

Fashion journalism and international media

Fashion publications can strengthen Singapore’s creative identity through designer interviews, fashion editorials, industry reports and coverage of emerging talent.

Singapore’s greatest advantage lies in its ability to connect Asian creative perspectives with international commercial and cultural networks.

10. Why Singapore Deserves Greater International Fashion Recognition

Singapore’s fashion industry deserves recognition not simply because of its luxury retail market, but because of the creative talent developing within the country.

Its designers are reinterpreting Asian heritage, its models are participating in international fashion markets, its photographers are contributing to global editorial imagery, and its influencers are changing how consumers discover and engage with fashion.

The country’s multicultural identity gives it a distinctive creative advantage.

In an increasingly interconnected fashion industry, Singapore has the potential to become one of Asia’s important destinations for fashion innovation, creative production and independent design.

Its next chapter will be determined by how effectively local talent connects with international fashion institutions, commercial opportunities and global audiences.

Frequently Asked Questions About Fashion in Singapore

Is Singapore a major fashion destination in Asia?

Yes. Singapore is an important fashion retail, creative and commercial destination in Southeast Asia. Its international connections, multicultural identity and growing community of independent designers contribute to its regional influence.

Who are the most recognised fashion designers in Singapore?

Max Tan, Priscilla Shunmugam, Grace Ling, Sabrina Goh and Elyn Wong are among the notable designers associated with Singapore’s fashion industry.

Who are the top fashion influencers in Singapore?

Notable fashion personalities include Yoyo Cao, Willabelle Ong, Jamie Chua, Andrea Chong, Mae Tan and Savina Chow.

Who are the leading Singapore-associated fashion models?

Notable models include Kaci Beh, Chloe Chan, Emma Gu, Jessica Goh, Bennet Leyde and Nicole Liew, among others.

Who are some of Singapore’s notable fashion photographers?

Wee Khim, Leong Su Shan, Eugene Lee, Andrew Arthur and Susannah Jaffer are among the photographers with documented fashion-related portfolios and professional recognition.

What makes Singapore fashion unique?

Its combination of Chinese, Malay, Indian, Peranakan and international influences creates a distinctive multicultural design identity. Singaporean designers frequently reinterpret traditional clothing through contemporary silhouettes, materials and construction.

Is Singapore fashion internationally recognised?

Yes. Singapore-associated designers, models, photographers and fashion creators have gained international exposure through fashion publications, modelling agencies, luxury campaigns, international retail distribution and major fashion events.

Editorial Conclusion

Singapore’s fashion story is one of cultural diversity, creative ambition and international opportunity.

From established designers to emerging models, photographers and digital personalities, the country’s fashion community continues to contribute to the evolution of contemporary Asian style.

As global fashion becomes increasingly receptive to new creative perspectives, Singapore is well positioned to strengthen its influence and establish an even stronger presence within the international fashion industry.

The designers, models, photographers and influencers featured in this guide represent an important part of that journey.

Singapore is not simply participating in the global fashion conversation; it is developing a creative identity of its own.

Editorial Research and References

Editorial methodology: The featured personalities are curated selections based on published profiles, professional portfolios, industry recognition and available fashion-industry records. They are not presented as official national rankings. Model rankings are dynamic and should be read in the context of the cited database’s methodology. Professional representation and social media details may change.

Content courtesy of NFH Digital Team

Paris Fashion Week 2026: Givenchy, Louis Vuitton, Lacoste and the African Fashion Revolution of SS27

Posted on by Ann Mumbi

Paris Fashion Week 2026: A New Chapter for Global Fashion.

Paris once again became the centre of the international fashion calendar as Paris Fashion Week Spring/Summer 2027 unfolded from September 28 to October 6, 2026, bringing together some of the world’s most influential fashion houses, established creative directors, emerging designers and a new generation of models.

Organised by the Fédération de la Haute Couture et de la Mode (FHCM), the women’s ready-to-wear season featured a packed official calendar of shows and presentations, with major houses including Christian Dior, Saint Laurent, Chanel, Givenchy, Louis Vuitton, Lacoste, Miu Miu, Valentino, Balenciaga, Loewe, Celine, Hermès, Chloé, Tom Ford, Balmain, Mugler and Jean Paul Gaultier, alongside independent and emerging labels.

But Paris Fashion Week 2026 was about more than luxury houses.

It was also a season of creative transition, African representation, new designers, changing consumer behaviour, sustainability, lighter clothing, stronger cultural identity and fashion responding to a rapidly changing world.

The season’s official schedule contained 68 shows, alongside presentations, showrooms and fashion-related events. The season also marked important returns to the calendar and introduced new creative leadership at selected houses.

And for Africa, the significance was particularly profound.

For the first time, MaXhosa Africa, founded by South African designer Laduma Ngxokolo, presented a full runway show on the official Paris Fashion Week calendar — a major milestone for African fashion on one of the world’s most influential fashion platforms.

Day One — September 28: Africa Opens Paris Fashion Week

The opening day immediately established one of the strongest narratives of the season.

The official calendar began with names including Julie Kegels, Fidan Novruzova, Kimhekim, Weinsanto, Vautrait, MaXhosa Africa, Hodakova and Matières Fécales.

But the defining moment belonged to MaXhosa Africa.

MaXhosa Africa makes history

For Laduma Ngxokolo, the MaXhosa Africa show was not simply another runway presentation.

It represented 16 years of building an African fashion identity into an international luxury proposition.

The Spring/Summer 2027 collection, titled “Izihlwele Zivumile”, which the house describes as meaning “the ancestors have approved”, brought Xhosa heritage, South African craftsmanship and contemporary luxury to the official Paris runway.

The collection was presented at the South African ambassador’s residence in France, with locally sourced wool and production connected to the brand’s facilities in Johannesburg and East London.

The clothes drew from Xhosa geometric language and broader African cultural references, with garments featuring references to African countries and a contemporary interpretation of heritage.

The presentation also included an important Kenyan connection: Kenyan artist Cyrus Kabiru contributed eyewear created from waste materials, while South African musician Sjava provided the soundtrack.

This made MaXhosa one of the clearest symbols of the season’s growing conversation around African fashion, craftsmanship and cultural ownership.

It was also significant because MaXhosa had previously appeared in Paris through presentations; September 28 marked the transition to a full runway show on the official calendar.

Matières Fécales makes a statement

Later that evening, Matières Fécales, the Montreal/Paris creative project of Hannah Rose Dalton and Steven Raj Bhaskaran, presented one of the week’s most politically charged shows.

The designers presented 99 looks, with the number symbolising the 99%. The show featured an all-person-of-colour model cast, making representation itself part of the collection’s message.

It was an unusually direct statement for a fashion runway: fashion as clothing, performance, politics and social commentary at the same time.

September 29: Dior, Saint Laurent and the Return of the Major Houses

The second day moved Paris into blockbuster territory.

Christian Dior, Saint Laurent, Maison Margiela, Ganni, Mame Kurogouchi, Burç Akyol, Marie Adam-Leenaerdt and others occupied the calendar.

Dior was particularly important because Jonathan Anderson was presenting his third women’s ready-to-wear collection for the house, part of a wider season in which several newly appointed creative directors were beginning to establish their identities.

Saint Laurent, under Anthony Vaccarello, continued its highly recognisable language of glamour, sensuality and powerful silhouettes.

The day demonstrated one of the defining characteristics of Paris Fashion Week SS27: fashion houses were no longer simply introducing seasonal clothes; they were establishing new creative eras.

September 30: New Creative Voices Take the Stage

September 30 brought another major chapter with Tom Ford, Acne Studios, Stella McCartney, Dries Van Noten, MaitrePierre, Ruohan, Loulou de Saison, Balmain and Courrèges among the names on the calendar.

Drew Henry’s Courrèges debut

One of the season’s two officially identified major designer debuts came at Courrèges, where Drew Henry presented his first collection for the house.

According to the official schedule, Henry’s debut was one of only two major new creative-director debuts on the SS27 Paris calendar, the other being Kai Nesselrath at Carven.

That made Courrèges one of the collections watched particularly closely by buyers, editors and fashion insiders.

Stella McCartney and sustainability

Stella McCartney continued to place sustainability and animal welfare at the centre of her fashion proposition, reinforcing a broader SS27 conversation about responsible production and the environmental impact of fashion.

The industry’s sustainability agenda was also reflected structurally through FHCM’s partnership with PwC, whose STEP.event platform enables participating houses to assess the environmental and social impact of fashion events and explore lower-impact event design.

 

October 1: Chloé, Balenciaga and the New Generation of Luxury

The October 1 schedule included Isabel Marant, Schiaparelli, Gauchère, Uma Wang, Rick Owens, Icicle, Balenciaga, Carven, Alainpaul and Chloé.

Chloé: Romance meets practicality

At Chloé, creative director Chemena Kamali presented Spring/Summer 2027 at the Paris Observatory.

Her collection, titled “Obsession,” drew heavily from Chloé’s archives, combining romantic lace, lingerie references, broderie anglaise, ruffles and soft silhouettes with heavier outerwear and tailoring.

The contrast was important: delicate femininity was placed alongside practical, substantial garments.

Balenciaga under Pierpaolo Piccioli

Balenciaga continued its new chapter under Pierpaolo Piccioli, who was among the creative directors reshaping one of Paris’s most recognisable houses.

The season represented the third collection for several newly installed creative leaders, making SS27 something of a test of whether fashion’s recent creative-director upheaval could translate into long-term identities.

October 2: Givenchy, Loewe and the Power of Reinvention

October 2 was arguably one of the most important days of the entire week.

The official calendar brought together Givenchy, Yohji Yamamoto, Victoria Beckham, Casablanca, Marine Serre, Jitrois, Issey Miyake, Loewe, Undercover, Leonard Paris and others.

Givenchy Summer 2027: Sarah Burton’s Vision of the Modern Woman

For Sarah Burton, Spring/Summer 2027 was about clarity.

Her third season at Givenchy explored the question of how women dress when life itself is constantly moving.

Givenchy described the collection as an attempt to create balance and clarity, building a wardrobe around precision, simplicity and adaptability.

Burton approached the collection through highly engineered cutting.

The runway opened with a striking black leather dress, while the collection moved through sharply constructed tailoring, leather, asymmetry, sculptural dresses, jeans, peplum jackets, trench coats and garments designed to shift between different aspects of a woman’s life.

The collection also introduced new handbags designed by Marco De Vincenzo, including slouchy zippered shapes and crescent forms with mirror details.

The result was a Givenchy woman who appeared simultaneously powerful, practical, sensual and prepared.

Givenchy’s runway cast

The show featured 57 recorded models, according to FashionDB’s runway database, with Nyaduola Gabriel opening and Sarah Isaksen closing. The recorded cast included major names such as Liu Wen, Mona Tougaard, Agel Akol, Awar Odhiang, Rejoice Chuol, Achol Ayor, Soo Joo Park, Eva Herzigova and Fatou Mbaye.

The show also recorded three runway debuts, although the available database cautions that its cast information remains provisional rather than an official Givenchy-issued cast list.

The African and African-diaspora presence was particularly visible, with South Sudanese-Canadian models including Awar Odhiang, Agel Akol and Rejoice Chuol, alongside other models of African heritage.

Casablanca: African and Global Identity Collide

Another important October 2 presentation came from Casablanca, founded by Moroccan-French designer Charaf Tajer.

The Spring/Summer 2027 show featured 46 recorded models, with Sayonara Araujo opening and Lais Garcia closing.

The cast included models such as Saliou Gueye, Fama Diop, Opeyemi Ajibola, Bukki Musafiri and Moussa Sanogo, adding another layer of African representation to the Paris runway.

Brazilian singer Ludmilla also attended the Casablanca show wearing a look created specifically around the brand’s Spring/Summer 2027 collection.

Casablanca’s presence was significant because the label sits naturally between Parisian luxury, Moroccan heritage, travel culture and a distinctly contemporary global identity.

 

October 3: Celine, Hermès, Elie Saab and the Power of Craft

October 3 brought another heavyweight group:

Ann Demeulemeester, Hermès, Comme des Garçons, Elie Saab, Vivienne Westwood, Nehera, Noir Kei Ninomiya, Celine, Niccolò Pasqualetti, Junya Watanabe and Barbara Bui were among the official collections.

Celine under Michael Rider

At Celine, Michael Rider continued to define his vision for the house with a collection that drew on Parisian ease, 1970s references and a more relaxed interpretation of luxury.

Hermès: quiet luxury in motion

At Hermès, Nadège Vanhée continued to explore sensual minimalism and lightweight clothing an especially relevant direction during a season in which heat, climate and changing lifestyles influenced many designers.

Elie Saab

Lebanese designer Elie Saab once again brought his distinctive couture sensibility into the ready-to-wear environment, maintaining the Middle Eastern fashion house’s strong Paris presence.

October 4: Lacoste Turns Roland-Garros Into a Runway

Then came one of the most visually memorable shows of the season.

Lacoste Spring/Summer 2027: “No White Required”

Pelagia Kolotouros, Lacoste’s creative director, took the Spring/Summer 2027 collection to the Philippe-Chatrier central court at Roland-Garros.

Instead of treating the tennis court as a pristine white-and-green symbol, Kolotouros turned its clay into part of the collection’s visual language.

The runway itself traced an infinity loop across terre battue, while clay was used almost like a fashion material.

The collection revisited the history of tennis clothing and the rebellious legacy of René Lacoste and Suzanne Lenglen.

Lacoste’s traditional preppy codes were loosened.

Garment-dyed cottons, washed fabrics, relaxed tailoring, tropical wool, technical jerseys and breathable materials created a wardrobe built around movement rather than rigid uniformity.

Colours moved from clay and mineral earth tones to cobalt blue, acid yellow and silver.

Oversized piqué polos were layered with technical jerseys. Tracksuits, pleated skirts, loose tailoring, wide trousers and technical outerwear transformed tennis vocabulary into contemporary streetwear.

Even white garments appeared deliberately stained with clay turning imperfection into a symbol of movement and effort.

Lacoste models

FashionDB recorded 40 models in the Lacoste SS27 runway cast, with Josefa Santos opening and Bella Novello closing.

The cast included models such as Agel Akol, Aluel Keror, Aluel Makuach, Alyssa Traoré, Saliou Gueye, Farida Ebene, Noemi Kassa, Yahne Ba and Evelyn Effrim.

Notably, Agel Akol, a South Sudanese-Canadian model, was also part of Givenchy’s cast, demonstrating how models from African backgrounds were increasingly visible across major Paris houses.

Mossi Traoré: African Heritage in a Different Parisian Language

October 4 also brought Mossi, the label founded and creatively led by Mossi Traoré.

The Spring/Summer 2027 presentation drew inspiration from Père-Lachaise Cemetery, using tombs, stone, vegetation and the passage of time as creative references.

The resulting collection explored muted grey, green and natural tones, creating an atmosphere that was poetic rather than overtly commercial.

The presentation featured 16 models, with Ani Cuevas opening and Melisa Turkmen closing.

It also provided one of the clearest examples of emerging-model activity during the week.

FashionDB recorded Nyibol Dok Jok of South Sudan and Kadiata Ba of France among the models making their brand debuts at Mossi’s SS27 presentation.

October 5: Chanel, Sacai and Miu Miu

By October 5, the week was approaching its climax.

The schedule included Chanel, Agnès b., Florentina Leitner, Zimmermann, Time, Gabriela Hearst, Abra, Shiatzy Chen, Dice Kayek, Sacai and Ungaro, among others.

Chanel under Matthieu Blazy

Matthieu Blazy continued his Chanel chapter with a collection that engaged directly with the legacy of Gabrielle Chanel.

The show revisited ideas of freedom, femininity and movement, while translating the house’s historic codes into contemporary silhouettes.

The collection reportedly featured 83 looks, with different shoes completing each look another indication of how accessories, particularly footwear, became increasingly important during the SS27 season.

Miu Miu

Miu Miu continued its dialogue between youthful fashion, sportswear and femininity, with Gigi Hadid among the models seen on the runway during the season.

October 6: Louis Vuitton Brings Paris Fashion Week to a Futuristic Close

The final day belonged to Louis Vuitton.

The official schedule included Louis Vuitton, Pierre Cardin, Situationist, Boyarovskaya, CFCL, Christopher Esber and Litkovska.

Louis Vuitton Summer 2027: Fashion for a Warmer World

Creative director Nicolas Ghesquière closed the Paris ready-to-wear season with one of the most conceptually ambitious shows.

The collection responded to a world experiencing rising temperatures.

Instead of heavy, rigid fashion, Ghesquière explored lightweight fabrics, sheer materials, fluid jackets, strappy dresses, pastel shades and wide-slit trousers.

The objective was not simply to make summer clothes look lighter. It was to rethink how luxury clothing can function in a warmer future.

The runway itself became part of the argument.

The Louvre setting was transformed into a futuristic cityscape featuring 34 Damier-inspired flying-car structures, creating an imaginary urban environment in which the collection could exist.

Ghesquière described the concept in terms of the cities of the future asking how people will move through increasingly dense and changing urban environments.

Louis Vuitton’s model cast

FashionDB recorded 47 models, with Harriet Wellock opening and Noor Khan closing. Casting was handled by Ashley Brokaw.

The show also recorded five runway debuts, although, again, the database identifies its cast information as provisional rather than an official Louis Vuitton publication.

Among the major names appearing in Louis Vuitton’s wider SS27 runway activity was Noor Khan, who was one of the season’s strongest runway performers according to FashionDB’s Paris rankings.

African Fashion and Models Were Impossible to Ignore

Perhaps the most important story running beneath Paris Fashion Week 2026 was Africa’s increasing visibility.

The continent was not represented through a single aesthetic.

Instead, Africa appeared through South African knitwear, Moroccan heritage, Malian-French design, African models, African artists, African manufacturing and global African-diaspora creativity.

The designers and houses

The strongest African connections included:

  • MaXhosa Africa — Laduma Ngxokolo, South Africa
  • Casablanca — Charaf Tajer, Moroccan-French
  • Mossi — Mossi Traoré, Mali/French
  • Xuly Bët — Lamine Badian Kouyaté, Mali/France
  • Elie Saab — Lebanese designer and international fashion house with strong Paris presence

Xuly Bët is particularly important historically. Founded in Paris in the early 1990s by Malian-born Lamine Kouyaté, the house has long connected African identity, Parisian fashion and upcycling. The name itself means “Open your eyes wide” in Wolof.

African and African-diaspora models

Among the models documented across the major SS27 shows were:

Awar Odhiang, Agel Akol, Rejoice Chuol, Achol Ayor, Nyaduola Gabriel, Fatou Mbaye, Stella Winfred Nakiria, Aluel Keror, Aluel Makuach, Saliou Gueye, Farida Ebene, Evelyn Effrim, Noemi Kassa, Yahne Ba, Nyibol Dok Jok and Kadiata Ba, among others.

The representation is particularly significant because many of these models appeared across multiple houses rather than being confined to African designers.

FashionDB’s season-wide tracking recorded 1,208 models across 81 shows in its current database, while its rankings identified Athiec Geng, Noor Khan, Awar Odhiang and Mona Tougaard among the leading performers based on recorded appearances and its proprietary scoring system.

New Designers and Emerging Talent

Paris Fashion Week SS27 was also a season of transition.

The two most significant new creative-director debuts highlighted by the official schedule were:

Drew Henry — Courrèges

Henry’s September 30 debut represented the beginning of a new chapter for Courrèges.

Kai Nesselrath — Carven

Nesselrath presented his first collection for Carven on October 1.

These were the only two major new creative-director debuts specifically identified in the official pre-season schedule, although the calendar also contained numerous emerging designers and returning labels.

SPHERE: Paris’ emerging-designers platform

Behind the main runway schedule, the FHCM’s SPHERE Paris Fashion Week Showroom continued its role as an incubator for emerging talent.

The SS27 SPHERE session took place at the Palais de Tokyo from September 30 to October 6, supported by DEFI and L’Oréal Paris.

The participating brands included:

ACT N°1, Maison J. Simone, Matho, Meruert Tolegen, Riz Poli, Sevali, Vautrait, Victoria Valette and Weinsanto.

This is important because the future of Paris fashion will not be determined only by the traditional mega-houses. It will also be shaped by designers developing new business models, new cultural references and alternative approaches to production.

The Official Paris Fashion Week SS27 Line-Up

The official FHCM collection calendar included the following houses and labels across the September 28–October 6 season:

September 28:
Julie Kegels, Fidan Novruzova, Kimhekim, Weinsanto, Vautrait, MaXhosa Africa, Hodakova and Matières Fécales.

September 29:
Ester Manas, Alexandra Golovanoff, Ganni, Marie Adam-Leenaerdt, Mame Kurogouchi, Christian Dior, Burç Akyol, Maison Margiela, Saint Laurent and others.

September 30:
Tom Ford, Acne Studios, Stella McCartney, MaitrePierre, Dries Van Noten, Ruohan, Loulou de Saison, Balmain and Courrèges.

October 1:
Isabel Marant, Schiaparelli, Gauchère, Uma Wang, Rick Owens, Icicle, Balenciaga, Carven, Alainpaul and Chloé.

October 2:
Givenchy, Yohji Yamamoto, Victoria Beckham, Casablanca, Marine Serre, Jitrois, Issey Miyake, Loewe, Undercover, Leonard Paris and others.

October 3:
Ann Demeulemeester, Hermès, Comme des Garçons, Elie Saab, Vivienne Westwood, Nehera, Noir Kei Ninomiya, Celine, Niccolò Pasqualetti, Junya Watanabe and Barbara Bui.

October 4:
Mugler, Akris, Miu Miu, Lacoste, Margaret Howell, Mossi, Valentino and Jean Paul Gaultier.

October 5:
Chanel, Agnès b., Florentina Leitner, Zimmermann, Time, Gabriela Hearst, Abra, Shiatzy Chen, Dice Kayek, Sacai and Ungaro.

October 6:
Louis Vuitton, Pierre Cardin, Situationist, Boyarovskaya, CFCL, Christopher Esber and Litkovska.

The full official calendar also contained presentations and additional events beyond the headline runway shows.

Who Supported Paris Fashion Week 2026?

It is important to distinguish official partners from ordinary commercial sponsors of individual fashion houses.

According to the FHCM’s official partners page, the official partners supporting the Paris Fashion Week ecosystem included:

Official Partners

  • DEFI
  • L’Oréal Paris
  • Accor
  • Mercedes-Benz

DEFI supports the French fashion industry and emerging labels, including the SPHERE programme. L’Oréal Paris provides beauty expertise and supports both established and emerging fashion talent. Accor’s partnership centres on hospitality, creativity and innovation, while Mercedes-Benz has maintained a long-running relationship with fashion, design and creative talent.

Broadcasting and Media Partners

The official FHCM partnership network also included:

  • YouTube
  • Google
  • Tencent
  • The Asahi Shimbun
  • CNN Style
  • TikTok
  • Meta

These partnerships helped extend Paris Fashion Week beyond physical venues and into digital audiences around the world.

Professional Partners

The fashion ecosystem was additionally supported by:

  • Launchmetrics
  • Le New Black
  • Institut Français de la Mode
  • Zedonk
  • RSM
  • Stellae International
  • Bureau Future

Sustainability Partner

PwC served as FHCM’s sustainability partner, providing the STEP.event platform for assessing the environmental and social impact of fashion events.

Event Partners

The official event network also included:

  • Palais de Tokyo
  • Air France
  • Paris Musées

And FHCM listed additional support from:

  • Lime
  • Sixt Ride
  • Motocab
  • Café Caron
  • Stockman
  • Novelty
  • Novu

What Paris Fashion Week Spring/Summer 2027 Really Said About Fashion

When the final Louis Vuitton model walked away from the futuristic Louvre installation on October 6, the message of Paris Fashion Week SS27 was remarkably clear.

Fashion is changing.

The most successful collections were not necessarily those with the loudest logos or the most complicated garments. Instead, designers repeatedly explored movement, practicality, climate, femininity, cultural identity, craftsmanship and emotional relevance.

At Givenchy, Sarah Burton asked how women can dress for the many versions of themselves.

At Lacoste, Pelagia Kolotouros challenged the idea that tennis fashion must be pristine and white.

At Louis Vuitton, Nicolas Ghesquière imagined clothing for a warmer world.

At Chanel, Matthieu Blazy continued to reinterpret Gabrielle Chanel’s philosophy of freedom.

At Chloé, Chemena Kamali balanced romance with practicality.

At Maxhosa Africa, Laduma Ngxokolo demonstrated that African heritage can become the foundation of a contemporary global luxury house rather than simply a decorative reference.

And across the runways, a new generation of models continued to reshape what the international fashion image looks like.

The African Moment May Be One of Paris Fashion Week’s Biggest Stories

If there was one development from Paris Fashion Week 2026 that deserves attention beyond the clothes, it was the strengthening of African fashion’s place within the official global fashion system.

MaXhosa Africa’s move from Paris presentations to the official runway calendar was not an overnight success. It followed years of development, experimentation and persistence.

Ngxokolo’s achievement therefore carries a message for African designers across Nairobi, Johannesburg, Lagos, Accra, Dakar, Casablanca, Addis Ababa, Kampala and beyond:

African fashion does not have to wait for global fashion to discover it.

The opportunity is increasingly about building brands with strong creative identity, world-class production, compelling storytelling and the ability to operate on the same international platforms as established luxury houses.

Paris Fashion Week 2026 demonstrated that the African story is no longer limited to the audience.

Africa is increasingly becoming part of the runway itself.

And as the final lights went down in Paris, Spring/Summer 2027 left behind more than a collection of beautiful clothes. It left a picture of an industry trying to redefine itself  one where heritage and innovation, established houses and emerging designers, European luxury and African creativity can increasingly occupy the same global stage.

Paris may still be the fashion capital of the world. But the runway is becoming unmistakably more global.

Editorial fact-check note

The FHCM official calendar is used above to establish the dates, official houses and Paris Fashion Week structure. Individual runway model names and cast sizes are drawn from current runway-tracking records where available; these databases explicitly note that some casts remain provisional. Therefore, it would be misleading to describe any third-party model database as a definitive list of every model who walked every Paris show.

Content Courtesy of Paris Fashion  Week & NFH Digital Team 

The Carbon-Conscious Catwalk: How Nairobi Fashion Week Season 8 is Redefining Global Luxury

Posted on by Fashion Tribe Influencer

The Carbon-Conscious Catwalk: How Nairobi Fashion Week Season 8 is Redefining Global Luxury

NAIROBI, Kenya — From January 28 to 31, 2026, the Sarit Expo Centre in Nairobi will transcend its role as a premier exhibition space to become a crucible for the future of the global garment industry. Nairobi Fashion Week (NFW) Season 8 arrives at a critical juncture for the fashion world, trading traditional runway spectacle for a rigorous, urgent mandate: “Decarbonize.”

As the global fashion industry faces intensifying pressure to reduce its massive environmental footprint—currently projected to account for 25% of the global carbon budget by 2050—Nairobi is not merely participating in the conversation. It is leading it. Under the stewardship of Creative Director Brian Kihindas, NFW is positioning Kenya’s capital as the “Unquestioned Sustainable Fashion Capital” of the continent.

A Blueprint for Responsible Glamour

Season 8 is designed to dismantle the myth that sustainability requires the sacrifice of style. The theme, Decarbonize, serves as an operational directive, challenging designers to interrogate every link in their supply chain—from raw material extraction to the final stitch.

“Season 8 is a continuation of the intent we established last year,” says Brian Kihindas, Creative Director of Nairobi Fashion Week. “Decarbonize is our call to action. It asks designers and audiences alike to rethink how fashion is consumed. We are celebrating creativity that ho1nors both the person and the planet, merging luxury with a clean conscience.”

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The four-day event will feature a sophisticated mix of high-octane runway shows, curated retail marketplaces, and industry-led panel discussions. These “Circular Conversations” will address the logistical realities of zero-waste production, ethical labor, and the “Green Premium” in African luxury.

The Designers: A Cross-Continental Dialogue

NFW Season 8 serves as a porous border for creative exchange, uniting a diverse cohort of Kenyan and international designers whose brand DNAs are rooted in intentionality.

The Local Vanguard (Kenya)

  • Maisha by Nisria: A pioneer in upcycled textiles, transforming discarded fabrics into avant-garde statements.

  • Studio Lola: Celebrated for minimalist tailoring and contemporary silhouettes that champion the “slow fashion” movement.

  • VAST: Combining architectural, sculptural cuts with West African handwoven textiles.

  • A Touch of Kenya & Kitu Kidzo: Both labels serve as cultural archivists, weaving ancestral storytelling into modern, wearable art.

  • Molivian: A bridge between high-fashion artisanal detail and ready-to-wear functionality.

The International Collective

  • Naaniya (France): Merging Malian heritage textiles with European minimalist design.

  • Yevaàna (Sri Lanka/Kenya): Focused on texture-driven elegance and eco-conscious fabrics.

  • Wanni Fuga (Nigeria): Fusing bold, refined prints with cultural identity and feminine poise.

  • Bizarre Savage Couture (Germany): Exploring the intersection of avant-garde couture and environmental responsibility.

  • Aci Nod (USA): Championing conceptual, expressive fashion that pushes the boundaries of materiality.

Beyond the Runway: A City Setting Its Own Pace

Unlike the frantic cycles of Paris or Milan, Nairobi Fashion Week is consciously setting a different tempo—one defined by durability over disposability. By prioritizing craft over noise, the event has attracted global partners like Pernod Ricard’s Martell, further signaling the commercial viability of sustainable luxury.

The showcase arrives as Nairobi hosts the UN Environment Programme (UNEP) headquarters, creating a unique synergy between policy and pop culture. As African fashion enters a new era of global influence, Season 8 stands as a testament that the most fashionable thing a brand can wear in 2026 is responsibility.

At a Glance: NFW Season 8

  • Dates: January 28 – 31, 2026

  • Venue: Sarit Expo Centre, Nairobi, Kenya

  • Theme: Decarbonize

  • Focus: Sustainable luxury, circularity, and Pan-African trade.

Content courtesy of Nairobi Fashion Week & NFH Digital Team

Stitching the Sun: Nairobi’s Radical Rebirth as the Global Capital of Conscious Couture

Posted on by Fashion Tribe Influencer

Stitching the Sun: Nairobi’s Radical Rebirth as the Global Capital of Conscious Couture

NAIROBI, KENYA — As the equatorial sun scales the glass spires of the “Green City in the Sun,” a transformation is taking place. This is no longer just a regional hub; it is the heartbeat of a global movement. From January 28–31, 2026, the world’s eyes turn to Nairobi Fashion Week (NFW), an event that promises to redefine luxury through the lens of heritage, sustainability, and soul.

In a world weary of fast-fashion cycles, Nairobi offers an antidote: Stitching the Sun. This year’s theme is a dialogue between the city’s lush, leafy sanctuaries—like the whispering Karura Forest—and the sharp, innovative minds within its ateliers.

The New Vanguard: Where Heritage Meets High-Fashion

NFW 2026 isn’t just a series of runways; it is a curated ecosystem of narratives. The lineup features a sophisticated blend of Kenyan stalwarts and international visionaries who treat fabric as a vessel for culture.

The Global Collective

  • Wanni Fuga (Nigeria): Bringing Lagosian luxury to the Nairobi stage, expect refined minimalism and silhouettes that redefine purposeful femininity.

  • Naaniya (France): A bridge between worlds, Naaniya utilizes ancestral Malian techniques to create contemporary pieces that have already caught the eye of the Parisian elite.

  • Yevaàne (Sri Lanka/Kenya): A cross-cultural powerhouse weaving sustainable designs that reflect a nomadic, thoughtful aesthetic.

The Homegrown Innovators

Kenya’s own designers continue to push the boundaries of “regenerative luxury.”

  • Studio Lola: The women-led atelier remains the gold standard for “slow fashion,” producing handmade, fair-trade garments that are as soulful as they are chic.

  • Maisha by Nisria: A masterclass in up-cycling, turning discarded textiles into socially conscious garments that demand a place in any modern wardrobe.

  • The MOYO Store & VAST: Both labels celebrate the raw beauty of African prints and organic linens, proving that ethical production is the ultimate status symbol.

A City of Visionaries

The “Nairobi Sound” in fashion has been tuned by a community of icons. The presence of pioneers like Deepa Dosaja, Anna Trzebinski, and Kiko Romeo has laid the foundation for a city that now leads the continent in sustainable luxury.

This year’s event also celebrates the architects of the African fashion image: stylists and creative directors like Sunny Dolat, Diana Opoti, and Brian Babu. Their artistry has ensured that the “Nairobi look”—a blend of bold prints, architectural silhouettes, and ethical craftsmanship—is recognized from the streets of Kilimani to the pages of international glossies.

“Sustainability is not a tagline here; it is a living ethos. It’s a rhythm that runs through our studios and our streets.” — NFW Communication Team

Beyond the Runway: A Cultural Rendezvous

Nairobi Fashion Week 2026 extends far beyond the “catwalk.” The four-day event is designed as a multi-sensory experience:

  1. The Dialogue Panels: Discussions on the future of regenerative textiles and the circular economy.

  2. Curated Retail Spaces: A “see-now, buy-now” opportunity for patrons to invest in pieces that carry the “Made in Kenya” seal of excellence.

  3. The Environment: Set against backdrops that mirror the city’s duality—from the urban pulse of Uhuru Park to the serene greenery of its private gardens.

Event Details

  • Date: 28–31 January 2026

  • Location: Nairobi, Kenya

  • Digital Hub: nairobifashionweek.org

  • Socials: @Nairobi.fashion.week (Instagram) | The Nairobi Fashion WEEK (Facebook)

Nairobi Fashion Week is more than a date on the calendar; it is a testament to a city whose heartbeat is boldly, beautifully African. Every seam is a story, and every design is an invitation to join the conversation.

Content courtesy of Nairobi Fashion Week & NFH Digital Team

The Green Thread: Nairobi’s Bold Bid to Become Africa’s Sustainable Fashion Capital

Posted on by Fashion Tribe Influencer

The Green Thread: Nairobi’s Bold Bid to Become Africa’s Sustainable Fashion Capital

NAIROBI, Kenya — As the global fashion industry grapples with its environmental footprint, a new vanguard of style is rising from the heart of East Africa. From January 28–31, 2026, the eighth edition of Nairobi Fashion Week (NFW) will transform the Kenyan capital into a high-octane laboratory for climate-conscious design.

Under the urgent banner of “DECARBONIZE,” this year’s event is more than a showcase of aesthetics; it is a manifesto for the future of global luxury. Nairobi is no longer just participating in the fashion conversation—it is leading it.

A Continental Shift: From Fast Fashion to Circularity

For decades, the global North has looked to Africa as a source of raw materials or a destination for textile waste. Nairobi Fashion Week 2026 is flipping that narrative. By centering circular design and upcycling, Kenyan designers are proving that heritage craftsmanship can provide the blueprint for a low-carbon economy.

The 2026 season highlights a sophisticated blend of:

  • Ethical Production: Small-batch “slow fashion” that prioritizes living wages and community-driven craftsmanship.

  • Climate-Smart Materials: Innovation in organic fibers and regenerative textiles that reduce the industry’s water and carbon footprints.

  • The Upcycling Revolution: Transforming existing materials into high-fashion silhouettes, a movement that has become a hallmark of the Nairobi creative collective.

The “Decarbonize” Movement

The theme of this year’s showcase, DECARBONIZE, reflects a deepening commitment to the United Nations’ climate goals. As Kenya’s creative economy gains unprecedented global visibility, NFW serves as a critical platform for designers who are reconciling bold African creativity with environmental responsibility.

“Nairobi is positioning itself as the pulse of the green movement,” says one industry insider. “We are seeing a fusion of cultural authenticity and radical innovation that challenges the very definition of how clothing is made and consumed.”

Why the World is Watching

Nairobi’s ascent comes at a pivotal moment. With international buyers and editors increasingly looking for “guilt-free luxury,” Kenya’s unique positioning—blending traditional artisanal techniques with modern, eco-conscious technology—makes it a formidable player on the world stage.

Now in its eighth season, Nairobi Fashion Week has evolved from a local runway into a continental powerhouse. It is a space where the “Nairobi look”—vibrant, conscious, and unapologetically African—is being codified for a global audience.

Event Details

  • Dates: January 28 – 31, 2026

  • Location: Nairobi, Kenya

  • Theme: DECARBONIZE

Nairobi Fashion Week 2026 invites the world to witness a cleaner, more conscious, and future-ready fashion landscape. In the streets of Nairobi, the future isn’t just being designed; it’s being sewn with a green thread.

Content courtesy of Nairobi Fashion Week & NFH Digital Team

The Great Green Transition: Inside Nairobi Fashion Week’s Radical “Decarbonize” Manifesto

Posted on by Fashion Tribe Influencer

The Great Green Transition: Inside Nairobi Fashion Week’s Radical “Decarbonize” Manifesto

NAIROBI, Kenya — In the global fashion hierarchy, the “Big Four” have long dictated the rhythm of style. But as the industry grapples with an existential environmental crisis, a new northern star is rising from East Africa. From January 28–31, 2026, Nairobi Fashion Week (NFW) Season VIII will transform Kenya’s capital into a high-stakes laboratory for the future of “Conscious Couture.”

This season, the glitter of the runway is anchored by a stern, singular directive: DECARBONIZE. It is a theme that elevates NFW from a mere trade show to a continental manifesto, challenging the very chemistry of African luxury.

A Circular Revolution in the Heart of Nairobi

For Creative Director Brian Kihindas, the “Decarbonize” mandate is an urgent response to an industry at a crossroads. Under his leadership, NFW has evolved into a sophisticated ecosystem where heritage textiles meet radical circularity.

“Decarbonize is our way of asking designers and audiences to consider the environmental impact of fashion,” Kihindas explains. “It’s about celebrating creativity while being mindful of the planet—rethinking production, embracing circularity, and designing garments that honor both people and the environment.”

The four-day event is meticulously structured to bridge the gap between high-concept art and commercial viability. Attendees will navigate a multi-sensory journey:

  • The Marketplace: A direct-to-consumer hub where the public can engage with the hands that sew their clothes.

  • The Dialogue: High-level panel discussions featuring industry titans, climate scientists, and policymakers.

  • The Spectacle: Runway shows that blend traditional African storytelling with futuristic, low-impact fabrication.

The Alumni: Architects of a New Narrative

The strength of NFW lies in its enduring “Alumni Effect.” Icons such as Eva Wambutu, known for her eco-conscious, silhouette-driven empowerment pieces, and Lucy Rao of Rialto Fashions, have used this platform to prove that sustainability is not a trend, but a foundational pillar of African luxury.

The inclusion of accessory powerhouses like Kipato Unbranded—which transforms recycled materials into socially conscious jewelry—and Egypt’s Reem Jano, whose sculptural pieces blur the line between art and adornment, reinforces the Week’s commitment to holistic design.

Season VIII: A Cross-Continental Tapestry

The 2026 lineup represents a sophisticated global exchange, featuring designers who treat “slow fashion” as a form of poetry:

  • Wanni Fuga (Lagos, Nigeria): Bringing a sustainable collection that marries minimalist elegance with the refined confidence of the modern African woman.

  • Naaniya (France/Mali): A bridge between diasporic memory and ancestral resonance, utilizing heritage textiles for a contemporary audience.

  • VAST (by Sarah): A masterclass in materiality, fusing West African handwoven textiles with natural hides and upcycled materials.

  • Studio Lola: Elevating knitwear to “wearable poetry” through sumptuous, hand-worked wool and timeless silhouettes.

  • Yevāana Handmade: A unique synthesis of Sri Lankan and Kenyan craft traditions, focusing on hand-smocked and ethically created artisanal textiles.

The Verdict: Fashion as Soft Power

As the global North looks toward Africa for the next wave of creative inspiration, Nairobi Fashion Week is ensuring that this influence is rooted in responsibility. By prioritizing decarbonization, NFW is not just making clothes; it is engineering a movement.

As the lights dim on the final runway on January 31, the true measure of success will not just be the silhouettes seen, but the carbon footprint saved—setting a new, gold standard for fashion weeks from Lagos to London.

Content courtesy of Nairobi Fashion Week & NFH Digital Team

SWAIA Native Fashion Week 2025: A Celebration of Indigenous Creativity

Posted on by Oscar Alochi

Santa Fe, New Mexico – The Southwestern Association for Indian Arts (SWAIA) is thrilled to unveil the lineup of designers participating in the highly anticipated second annual SWAIA Native Fashion Week. Scheduled to take place from May 7 through May 11, 2025, in the heart of Santa Fe, this year’s event promises to be an extraordinary celebration of Indigenous artistry and cultural expression. In an exciting international collaboration, SWAIA is partnering with Vancouver Indigenous Fashion Week (VIFW) to bring a diverse range of designers from Nations across the United States and Canada to the runway.

Featured Designers

This year’s lineup showcases a stunning array of talented Indigenous designers, each bringing their unique perspectives and craftsmanship to the world of fashion:

  • April Allen (Inuit) | Stitched by April
  • Loren Aragon (Acoma Pueblo) | Towering House
  • Jeremy Donavan Arviso (Diné, Hopi, Akimel O’odham, and Tohono O’odham) | RVSO78
  • Kaylyn Baker (Northern Tutchone) | Kaylyn Baker Designs
  • Pam Baker (Squamish and Kwakwaka’wakw) | TOC Legends
  • Rebecca Baker-Grenier (Kwakwaka’wakw and Squamish)
  • Peshawn Bread (Comanche/Kiowa/Cherokee) | House of Sutai
  • Vina Brown (Nuučaan̓uɫ and Haíłzaqv) | Copper Canoe Woman
  • Cheryl Fennell (Métis) | Snowfly
  • Lauren Good Day (Mandan/Hidatsa/Arikara)
  • Lesley Hampton (Temagami First Nation)
  • Alex Manitopyes (Muskowekwan) | Sacrdthndr
  • Livia Manywounds (Tsuu T’ina Nation/Dene) | Dancing Storm Designs
  • Tishna Marlowe (Ethen Dene) | Dene Couture
  • Robyn McLeod (Métis/Dene)
  • Patricia Michaels (Taos Pueblo) | PM Waterlily
  • Sage Mountainflower (Ohkay Owingeh/Taos Pueblo/Diné) | Sage Mountain Flower
  • Randi Nelson (St’uxwtéws First Nation) | Randi Nelson Designs
  • Yolonda Skelton (Gitxsan) | SugIit Lukxs Designs
  • Kayla Smith (Standing Rock Sioux Tribe) | K Lookinghorse
  • Adrian Stevens & Sean Snyder (Sean Snyder: Navajo Nation/descendant of the Southern Ute Tribe | Adrian Stevens: Northern Ute/Shoshone-Bannock/San Carlos Apache) | Stevens & Snyder
  • Alyssia Sutherland (Ojibwe) | Ally’s Ribbons
  • Tierra Alysia Tapuro (Kashia Pomo/Filipino) | VIVIDUS by Tierra Alysia
  • Wabanoonkwe (Ojibwe) x Jennifer Younger (Tlingit)

“Congratulations to all the participating designers—witnessing your artistic expression and creative brilliance is truly inspiring,” said Jamie Schulze, Executive Director of SWAIA. “We look forward to welcoming you to Santa Fe this May for what will be a historic international collaboration.”

SWAIA Native Fashion Week 2025 Schedule of Events

Attendees can look forward to an exciting lineup of fashion shows, panel discussions, and exclusive events throughout the week:

  • Wednesday, May 7, 2025 | VIP/Donor/Member Preview (Invitation Only)
  • Thursday, May 8, 2025 | Industry Day featuring Panel Discussions & Designer Trunk Shows at multiple downtown Santa Fe locations; Media & VIP Launch Party
  • Friday, May 9, 2025 | SWAIA Native Fashion Show & Cocktail Shopping Hour at the Santa Fe Community Convention Center
    • Fashion Show: 6-7 p.m.
    • Shopping Hour: 7-8 p.m.
  • Saturday, May 10, 2025 | SWAIA Native Fashion Shows at the Santa Fe Community Convention Center
    • Showtimes: 2-3 p.m. | 5-6 p.m.
  • Sunday, May 11, 2025 | SWAIA Native Fashion Shows at the Santa Fe Community Convention Center
    • Showtimes: 2-3 p.m. | 5-6 p.m.

For a detailed event schedule and to purchase tickets, visit swaia.org. SWAIA members will have exclusive access to tickets starting March 12, 2025, with general ticket sales opening on March 19, 2025.

About SWAIA Native Fashion Week (SNFW)

SWAIA Native Fashion Week, launched in 2024, evolved from the highly successful SWAIA Native Fashion Show, which has been a highlight of the Santa Fe Indian Market since 2014. Dedicated to showcasing Indigenous design and cultural expression in the fashion industry, SWAIA Native Fashion Week aspires to position Santa Fe, New Mexico, as the Indigenous fashion capital of the United States. Through this platform, Indigenous designers gain unparalleled opportunities for networking, creative expression, and industry recognition.

Join us for an unforgettable celebration of Indigenous fashion and creativity at SWAIA Native Fashion Week 2025!

 

Content courtesy of NFH Digital Team

Bose Ogulu Stuns in Adele Dejak Jewelry at 2025 Paris Fashion Week, Elevating African Luxury on the Global Stage

Posted on by Oscar Alochi

The 2025 Paris Fashion Week was not just a celebration of haute couture but also a dynamic showcase of global talent and cultural fusion. One of the standout moments of the event was the stunning appearance of Bose Ogulu, the mother and manager of Grammy-winning Nigerian artist Burna Boy. Renowned for her impeccable style and commanding presence, Ogulu turned heads with her sophisticated fashion choices, particularly her striking accessories from Kenyan luxury jewelry designer Adele Dejak.

Burna Boy's mother isn't just a supportive figure; she's a style icon in her own right, consistently turning heads in striking Adele Dejak designs. Her fashion choices, as highlighted in our latest blog post, speak volumes about her powerful influence, extending beyond music.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-18T10:18:56.382Z

A Fashion Icon in Her Own Right

Bose Ogulu has long been recognized for her effortless ability to merge elegance with cultural significance. As a frequent attendee of high-profile events, she seamlessly transitions from red carpets to award ceremonies, consistently making bold and stylish statements. At this year’s Paris Fashion Week, she did not disappoint, donning a meticulously curated ensemble that reflected both her personal aesthetic and a nod to Africa’s growing influence in the luxury fashion industry.

Showcasing African Luxury at a Global Platform

Ogulu’s choice to accessorize with Adele Dejak’s pieces underscores the increasing recognition of African designers on the global fashion stage. Dejak, a champion of sustainable and ethically sourced materials, has positioned her brand as a leading name in African luxury fashion. Her participation in events such as Luxury Connect Africa in Paris serves as a testament to the continent’s evolving presence in high fashion.

In an interview with TikTok’s The People Gallery, Ogulu provided a detailed breakdown of her striking outfit:

“I’m wearing Issey Miyake top to bottom, Schiaparelli boots, a bracelet by Kenyan jewelry designer Adele Dejak, Schiaparelli earrings, a Rolex watch, and a Schiaparelli handbag.”

Her ensemble not only exuded elegance but also placed a spotlight on African craftsmanship, reinforcing the importance of representation in the global luxury market.

Bose Ogulu, affectionately known as "Mama Burna," is more than just Burna Boy’s mother; she is a powerhouse in the African music industry. As a businesswoman, talent manager, and cultural ambassador, she has played a pivotal role in shaping Burna Boy’s global success.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-18T10:19:40.046Z

Adele Dejak’s Vision for African Luxury

Adele Dejak, the creative force behind the eponymous brand, expressed her excitement about Ogulu wearing her designs on such a prestigious platform.

“It’s an honor to see my pieces being worn by such an influential figure at an event as significant as Paris Fashion Week,” Dejak remarked. “This moment is a testament to the power and reach of African creativity and craftsmanship.”

Founded in 2008 in Nairobi, Kenya, Adele Dejak’s brand has become synonymous with edgy sophistication, style, and quality. Using reclaimed and recycled materials sourced from across the African continent, her pieces celebrate African heritage and design innovation. Born in Kano, Nigeria, Dejak has always been passionate about African culture, and her brand reflects this deep-rooted love for the continent’s artistic traditions.

A Statement Beyond Fashion

Beyond her fashion choices, Bose Ogulu also shared an insightful perspective on style and relationships. She emphasized that true elegance is not dictated by price tags but by individuality and confidence.

“Carrying Birkins is not being stylish,” she stated. “A partner with style might be a headache. I would rather give my partner styling tips to suit his disposition. Funds are not bad, as long as that is not the only thing going on for him.”

This statement resonated with many, reinforcing the idea that luxury and style should be about authenticity rather than mere labels.

Her presence commands attention, and her choice of jewelry reflects her bold yet sophisticated style. Notably, she has been seen wearing the Adele Dejak Morowa bracelet, a piece that embodies strength and elegance.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-18T10:21:43.549Z

The Rise of African Fashion in the Global Arena

Bose Ogulu’s appearance at Paris Fashion Week, adorned in Adele Dejak’s exquisite jewelry, serves as a landmark moment for African luxury fashion. It highlights the continent’s growing influence in global style narratives and affirms the role of African designers in shaping contemporary fashion trends.

With trailblazers like Adele Dejak leading the charge, African luxury fashion continues to make significant strides, proving that creativity, sustainability, and cultural heritage can seamlessly merge to redefine global fashion standards. Ogulu’s bold fashion choices at Paris Fashion Week reaffirm that African designers are no longer just participating in the conversation they are leading it.

Content courtesy of NFH Digital Team

Kenyan Celebrities Shine at Bahati’s White-Themed Event: Who Nailed the Look?

Posted on by Oscar Alochi

After weeks of anticipation and hype, singer Bahati and his wife, content creator Diana Marua, finally unveiled The Bahatis’ Big Day a lavish, star-studded affair that had everyone talking. Contrary to speculation, the grand event wasn’t a wedding yet but the official launch of their new betting company. The couple also took the opportunity to announce their wedding date, set for October 20, 2025.

Did They Nail It? Kenyan Celebs and the Bahati's White Dress CodeAfter weeks of hype, singer Bahati and wife and content creator Diana Marua finally unveiled The Bahatis' Big Day.The grand event wasn’t a wedding yet but the launch of their new betting company.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-04T13:50:23.725Z

A Fashion Extravaganza at Argyle Grand Hotel

Held at the luxurious Argyle Grand Hotel, the exclusive white-themed event was nothing short of a fashion spectacle. Kenyan celebrities graced the occasion in their best interpretations of the dress code, making bold statements on the red carpet.

Diana Marua stole the spotlight in an exquisite black and gold ensemble, complemented by flawless makeup and elegant jewelry. Bahati perfectly matched her in a sophisticated black outfit adorned with gold embroidery, making them the ultimate power couple of the night.

How Your Favourite Celebrities Showed Up

The event saw a remarkable turnout from Kenya’s biggest stars, each putting their best foot forward in the fashion department. Among those who dazzled at the event were:

  • Phoina Wambui – Served an effortlessly chic look that turned heads.
  • Kelvin Kinuthia – Rocked a bold statement outfit, staying true to his flamboyant style.
  • Jackie Matubia – Radiated elegance in a sleek and sophisticated dress.
  • Eve Mungai – Kept it stylish yet understated with a perfectly tailored look.
  • Betty Kyallo & Boyfriend – The media personality and her partner exuded couple goals with their coordinated outfits.
  • Milly Chebby – Looked regal in a flattering ensemble.
  • Dorea Chege & DJ Bull – The duo brought their A-game with trendy, fashion-forward looks.
  • Priity Vishi – Made a statement with a daring yet classy outfit.
  • Nimo Gachuri – Kept it effortlessly stylish with a unique twist on the theme.
  • Alma Mutheu – Stunned in a breathtaking, fashion-forward outfit.
  • Jacky Vike – Showed off her signature edgy style.
  • 2mbili – Added a touch of personality with his bold look.
  • Thee Pluto – Maintained his signature stylish aura with a polished and trendy outfit.

Held at the luxurious Argyle Grand Hotel, the white-themed affair was a star-studded fashion spectacle.Diana dazzled in a black and gold ensemble, while Bahati matched her in a gold-embroidered black outfit.#nairobifashionhub

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-04T13:53:04.179Z

A Night of Elegance and Glamour

The event, hosted by MC Jessy and Mwalimu Rachel, was a night to remember, filled with glitz, glamour, and unforgettable fashion moments. With the official launch of their betting company and their wedding date now set, The Bahatis’ Big Day truly marked the beginning of an exciting new chapter for the celebrity couple.

From elegant gowns to impeccably tailored suits, the night was a showcase of Kenya’s finest fashion. Fans and fashion enthusiasts alike were left inspired by the stunning ensembles on display, proving once again that Kenyan celebrities know how to dress to impress.

 

Content courtesy of NFH Digital Team

Star-Studded Spectacle: The Biggest Celebrities at Milan Fashion Week 2025

Posted on by Oscar Alochi

Milan Fashion Week 2025 has once again proven to be a magnet for the world’s most stylish and influential celebrities. Despite significant transitions within major fashion houses Gucci and Fendi currently without creative directors following the departures of Sabato De Sarno and Kim Jones, respectively, and Bottega Veneta missing from the schedule due to Matthieu Blazy’s move to Chanel the energy in Milan remains as electric as ever.

Luxury fashion giants such as Prada, Versace, Dolce & Gabbana, and Giorgio Armani continue to dominate the week with their star-studded front rows. A-listers from Hollywood, music, and fashion graced the prestigious event, turning it into an unforgettable showcase of high fashion and celebrity influence. Below, we highlight the biggest celebrities spotted at Milan Fashion Week 2025.

Prada Autumn/Winter 2025 Show

The Prada show, known for its cutting-edge designs and timeless elegance, attracted a stellar lineup of celebrities who embodied the brand’s sophisticated aesthetic. Among the notable attendees were:

  • Juliette Binoche – The award-winning French actress brought an air of timeless grace to the event.
  • Hunter Schafer – The Euphoria star turned heads with her effortlessly chic Prada ensemble.
  • Simone Ashley – The Bridgerton actress embraced modern minimalism, perfectly complementing Prada’s latest collection.
  • Matilda Lutz – The Italian actress and model epitomized classic Milanese fashion.
  • Karina – The K-pop sensation brought a touch of global influence to the front row.

Fendi Autumn/Winter 2025 Show

Despite undergoing a transitional period, Fendi remained a top-tier attraction at Milan Fashion Week, drawing in high-profile celebrities such as:

  • Sarah Jessica Parker – The Sex and the City icon embraced sophisticated luxury with a modern Fendi twist.
  • Hailee Steinfeld – The actress and singer showcased Fendi’s fusion of contemporary and classic styles.
  • Naomi Ackie – The rising star made an elegant statement in a tailored Fendi ensemble.
  • Elizabeth Olsen – The Marvel actress stunned with a bold yet refined look.
  • Ashley Park – The Emily in Paris star brought effortless charm and Parisian flair to Milan.

Diesel Autumn/Winter 2025 Show

Renowned for its edgy and youthful appeal, Diesel attracted a fresh, vibrant crowd, including:

  • Lennon Gallagher – The British model and musician showcased his rock-inspired fashion sensibilities.
  • Camille Razat – The Emily in Paris star stunned in a daring Diesel look, capturing the brand’s rebellious spirit.

Alberta Ferretti Autumn/Winter 2025 Show

Known for its romantic and ethereal designs, Alberta Ferretti’s showcase featured a mix of high fashion and celebrity glamour, with:

  • Poppy Delevingne – The model and socialite embodied elegance in a flowing, ethereal Ferretti creation.

Gucci Autumn/Winter 2025 Show

Despite undergoing a leadership shift, Gucci’s legacy as a fashion powerhouse remained intact, drawing an impressive lineup of A-list attendees:

  • Jessica Chastain – The Academy Award-winning actress stunned in a bold, statement Gucci piece.
  • Yara Shahidi – The young activist and actress exuded confidence and style.
  • Dev Patel – The celebrated actor showcased Gucci’s effortless blend of modern and classic.
  • Daisy Edgar-Jones – The British actress brought a refined, understated elegance to the show.
  • Julia Garner – The Inventing Anna star embraced Gucci’s signature eclectic aesthetic.

The Unwavering Star Power of Milan Fashion Week

Milan Fashion Week remains an unmissable event, with or without the presence of longtime creative directors. The week has once again demonstrated its influence in merging luxury fashion with pop culture, reinforcing Milan’s status as a global fashion capital.

With upcoming creative shifts set to shape the future of major fashion houses, the 2025 season stands as a testament to Milan Fashion Week’s adaptability, resilience, and unwavering celebrity allure. One thing remains certain: no matter the changes, the world’s biggest stars will always flock to Milan to celebrate fashion at its finest.

Content courtesy of NFH Digital Team

Tribal Chic 2025: Nairobi’s Fashion Frontier Redefines Style with a Cosmic Vision

Posted on by Oscar Alochi

Nairobi’s premier fashion spectacle, Tribal Chic 2025, once again illuminated the African fashion scene with an unparalleled fusion of artistry and innovation. This year’s theme, “Out of This World,” transported guests into a futuristic realm where avant-garde aesthetics met celestial inspirations. Held at the prestigious Tribe Hotel, Village Market, the event reinforced Africa’s growing influence in global fashion, solidifying Tribal Chic’s status as a must-attend affair on the continent’s fashion calendar.

Nairobi’s Fashion Frontier Tribal Chic 2025 Takes Style to New DimensionsNairobi’s iconic fashion event, Tribal Chic with a dazzling display of style and artistry. This year’s theme, “Out of This World,” transported guests into a cosmic realm of bold, avant-garde aesthetics and futuristic designs.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-25T10:20:35.759Z

A Night of Electrifying Elegance

From the moment the event commenced, it was clear that the night would be nothing short of spectacular. Dynamic performances infused the atmosphere with energy, setting the stage for an evening of innovation and cultural celebration. As models confidently walked the runway, they brought to life narratives woven through bold designs, intricate craftsmanship, and futuristic silhouettes, each piece a testament to the boundless creativity that defines African fashion.

A Gathering of Icons and Industry Leaders

Tribal Chic 2025 drew an exclusive guest list, featuring celebrated personalities, fashion influencers, corporate executives, and entertainment moguls. The event provided a unique platform where industry leaders and visionaries converged, fostering dialogues on the evolving landscape of African design. Beyond its aesthetic appeal, Tribal Chic served as a space for discussions on the industry’s future, exploring avenues for international collaboration and expansion.

The night was nothing short of electrifying, featuring captivating performances that set the tone for an unforgettable evening. As models graced the runway, each step was a statement of creativity and cultural pride, redefining the boundaries of African fashion.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-25T10:23:14.328Z

Pioneering Designs: Where Tradition Meets the Future

The runway was a canvas of innovation, showcasing an eclectic mix of styles that seamlessly blended cultural heritage with forward-thinking design. Shimmering metallic fabrics, cosmic motifs, intricate beadwork, and architectural silhouettes dominated the collections, reflecting a fusion of tradition and modernity. Designers drew inspiration from African folklore, astronomy, and the infinite possibilities of the universe, presenting a compelling narrative of creativity and identity.

Impact Beyond the Runway

Tribal Chic 2025 was more than just a showcase of high fashion—it was a movement advocating for sustainability, inclusivity, and cultural preservation. The event underscored the significance of ethical fashion and responsible production, highlighting African designers’ commitment to innovation without compromising authenticity. By intertwining ancestral influences with contemporary trends, the collections reaffirmed Africa’s role as a global trendsetter in the industry.

Each piece told a story of cosmic wonder, with designers drawing inspiration from African folklore, astronomy, and the limitless possibilities of the future.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-25T10:25:40.616Z

A Legacy of Innovation and Inspiration

As the curtains fell on an unforgettable night, guests departed with a renewed sense of admiration for African fashion’s potential. Tribal Chic 2025 was not just an event—it was a statement, a celebration of artistry, and a beacon for the future of fashion. With each edition, Nairobi’s fashion frontier continues to break new ground, proving that African creativity knows no bounds. This year’s showcase was truly “Out of This World,” cementing Tribal Chic’s reputation as a force shaping the evolution of global style.

Tribal Chic 2025 took Nairobi’s fashion scene to cosmic heights with its “Out of This World” theme, blending futuristic aesthetics with rich African heritage. Held at the Tribe Hotel, Village Market, the event showcased bold, avant-garde designs, featuring shimmering metallic fabrics, celestial motifs, and intricate beadwork. Beyond the runway, the event fostered dialogues on sustainability, inclusivity, and the global influence of African fashion.
With an elite guest list and groundbreaking collections, Tribal Chic 2025 was more than a fashion show it was a movement, celebrating innovation, cultural identity, and the limitless potential of African creativity.

Content courtesy of Capital FM Lifestyle and NFH Digital Team 

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