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Sunday 1st of October 2023

Nairobi, Kenya

Top 10 Popular Fashion Bloggers and Influencers From the South Africa

Thanks to customer tastes and broader trends, South African fashion is interactive and constantly changing. While there has been a persistent interest in the creative use of environmentally friendly and sustainable materials around the world, South Africa is also seeing a rise in the popularity of locally manufactured apparel and daring African storytelling designs.
Local South African fashion moguls are behind the creation or promotion of these trends, leveraging their clout on social media to support their fashion-forward philosophies and turn their followers numerous numbers, sometimes even millions into trend-following fashionistas.
This indicates that using South African fashion influencers on Instagram and other social media platforms is among the best strategies to establish credibility for your country’s brand.

1. Kefilwe Mabote (@kefilwe_mabote) – A prominent South African fashion influencer and entrepreneur. She shares her fashion choices and luxurious lifestyle on her platforms.
– Instagram: 792k followers
– YouTube: 45k subscribers
– Facebook: 25k likes
– Twitter: 59k followers
– TikTok: N/A

2. Sarah Langa Mackay (@sarahlanga) – A fashion blogger and influencer known for her elegant style and travel content.
– Instagram: 375k followers
– YouTube: N/A
– Facebook: 32k likes
– Twitter: 31k followers
– TikTok: N/A

3. Mihlali Ndamase (@mihlalii_n) – A beauty and fashion influencer with a massive following. She shares beauty tips, fashion inspiration, and lifestyle content.
– Instagram: 1.2 million followers
– YouTube: 188k subscribers
– Facebook: 25k likes
– Twitter: 204k followers
– TikTok: N/A

4. Nabilah Kariem Peck (@nabilahkariem) – A fashion influencer known for her edgy and stylish outfits.
– Instagram: 106k followers
– YouTube: N/A
– Facebook: 10k likes
– Twitter: N/A
– TikTok: N/A

5. Thameenah Saint (@thameenahsaint) – A fashion influencer with a focus on modest and contemporary fashion.
– Instagram: 131k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: N/A
– TikTok: N/A

6. Tshepi Vundla (@tshepivundla) – A style icon and fashion influencer with a vibrant and unique fashion sense.
– Instagram: 237k followers
– YouTube: N/A
– Facebook: 7k likes
– Twitter: N/A
– TikTok: N/A

7. Sarah Langa (@sarahlanga) – A fashion influencer known for her elegant style and travel content.
– Instagram: 375k followers
– YouTube: N/A
– Facebook: 32k likes
– Twitter: 31k followers
– TikTok: N/A

8. Aqeelah Harron Ally (@fashionbreed) – A fashion influencer and blogger sharing her stylish outfits and beauty tips.
– Instagram: 287k followers
– YouTube: 5k subscribers
– Facebook: 22k likes
– Twitter: 15k followers
– TikTok: N/A

9. Siya Beyile (@siyabeyile) – A men’s fashion influencer and entrepreneur known for his sleek style and work in the fashion industry.
– Instagram: 112k followers
– YouTube: N/A
– Facebook: 19k likes
– Twitter: 26k followers
– TikTok: N/A

10. Kamo Modisakeng (@kamomodisakeng) – A fashion and beauty influencer with a fun and colorful style.
– Instagram: 176k followers
– YouTube: N/A
– Facebook: 8k likes
– Twitter: N/A
– TikTok: N/A

11. Sarah Hugo-Hamman (@sarahhugohamman) – A fashion and beauty influencer known for her chic and classic style.
– Instagram: 112k followers
– YouTube: N/A
– Facebook: 10k likes
– Twitter: N/A
– TikTok: N/A

12. Thithi Nteta (@teeteenteta) – A fashion blogger and stylist sharing her trendy outfits and fashion insights.
– Instagram: 145k followers
– YouTube: N/A
– Facebook: 3k likes
– Twitter: N/A
– TikTok: N/A

13. Dr. Precious Moloi-Motsepe (@drpreciousmotsepe) – A philanthropist, entrepreneur, and fashion influencer with a passion for empowering women.
– Instagram: 69k followers
– YouTube: N/A
– Facebook: 10k likes
– Twitter: N/A
– TikTok: N/A

14. Lungile Thabethe (@lungilethabethe) – A fashion influencer and model known for her chic and elegant style.
– Instagram: 165k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: 3k followers
– TikTok: N/A

15. Sarah Langa Mackay (@sarahlanga) – A fashion blogger and influencer known for her elegant style and travel content.
– Instagram: 375k followers
– YouTube: N/A
– Facebook: 32k likes
– Twitter: 31k followers
– TikTok: N/A

16. Nadia Jaftha (@nadiajaftha) – A multi-talented influencer known for her fashion content and comedic videos.
– Instagram: 234k followers
– YouTube: 25k subscribers
– Facebook: 68k likes
– Twitter: 8k followers
– TikTok: N/A

17. Lulu Mguni (@lulumguni) – A fashion influencer and lifestyle content creator with a focus on travel and style.
– Instagram: 177k followers
– YouTube: N/A
– Facebook: 33k likes
– Twitter: N/A
– TikTok: N/A

18. Nadia Nakai (@nadianakai) – A rapper and fashion influencer known for her bold style and presence in the music industry.
– Instagram: 1.6 million followers
– YouTube: 17k subscribers
– Facebook: 189k likes
– Twitter: 611k followers
– TikTok: N/A

19. Melody Molale (@ilovemelmo) – A fashion and beauty influencer known for her sophisticated and glamorous style.
– Instagram: 234k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: N/A
– TikTok: N/A

20. Mmanaka Kelobonye (@kayy_mayy_) – A fashion influencer and content creator known for her trendy outfits and lifestyle content.
– Instagram: 192k followers
– YouTube: N/A
– Facebook: N/A
– Twitter

: N/A
– TikTok: N/A

21. Tarryn Christy (@tarryn_christy) – A fashion and lifestyle influencer known for her chic and casual style.
– Instagram: 146k followers
– YouTube: N/A
– Facebook: 14k likes
– Twitter: N/A
– TikTok: N/A

22. Nkanyezi Masango (@nmasango) – A fashion and lifestyle influencer with a focus on beauty and skincare content.
– Instagram: 102k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: N/A
– TikTok: N/A

23. Zozibini Tunzi (@zozitunzi) – The reigning Miss Universe and a fashion influencer promoting self-love and confidence.
– Instagram: 2.5 million followers
– YouTube: 2.84k subscribers
– Facebook: 739k likes
– Twitter: 194k followers
– TikTok: N/A

24. Lethabo Acid Mafokate (@acidjazz) – A fashion influencer and musician known for his unique style and creativity.
– Instagram: 194k followers
– YouTube: N/A
– Facebook: 7k likes
– Twitter: 50k followers
– TikTok: N/A

25. Jena Dover (@j3na__) – A fashion influencer known for her urban and streetwear style.
– Instagram: 42k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: N/A
– TikTok: N/A

26. Nandipha Mqoco (@nandipha_mqoco) – A fashion influencer known for her modern and chic style.
– Instagram: 50k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: N/A
– TikTok: N/A

27. Thato Mbha (@thato_mbha) – A fashion influencer, entrepreneur, and motivational speaker.
– Instagram: 48k followers
– YouTube: N/A
– Facebook: 15k likes
– Twitter: N/A
– TikTok: N/A

28. Mbali Nkosi (@mbali_nks) – A fashion influencer and media personality known for her elegant style and work in the entertainment industry.
– Instagram: 762k followers
– YouTube: N/A
– Facebook: 36k likes
– Twitter: 184k followers
– TikTok: N/A

29. Melody Molale (@ilovemelmo) – A fashion and beauty influencer known for her sophisticated and glamorous style.
– Instagram: 234k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: N/A
– TikTok: N/A

30. Lungile Thabethe (@lungilethabethe) – A fashion influencer and model known for her chic and elegant style.
– Instagram: 165k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: 3k followers
– TikTok: N/A

31. Orapeleng Modutle (@orapelengmodutle) – A fashion designer and influencer known for his luxury and high-fashion designs.
– Instagram: 91k followers
– YouTube: N/A
– Facebook: 26k likes
– Twitter: N/A
– TikTok: N/A

32. Ntando Duma (@dumantando) – An actress, TV personality, and fashion influencer with a playful and vibrant style.
– Instagram: 3.5 million followers
– YouTube: 13k subscribers
– Facebook: 526k likes
– Twitter: 515k followers
– TikTok: N/A

33. Nonkanyiso Conco (@_la_conco) – A fashion influencer known for her trendy and versatile style.
– Instagram: 77k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: N/A
– TikTok: N/A

34. Marcy Dolapo Oni (@marcydolapooni) – A fashion influencer, TV host, and actress known for her classy and stylish outfits.
– Instagram: 196k followers
– YouTube: N/A
– Facebook: 73k likes
– Twitter: 116k followers
– TikTok: N/A

35. Buhle Samuels (@buhlesamuels) – An actress, model, and fashion influencer known for her glamorous style and presence on screen.
– Instagram: 2 million followers
– YouTube: N/A
– Facebook: 38k likes
– Twitter: 246k followers
– TikTok: N/A

36. Bontle Modiselle (@bontle.modiselle) – A dancer, actress, and fashion influencer with a focus on African fashion and culture.
– Instagram: 3.3 million followers
– YouTube: 55k subscribers
– Facebook: 121k likes
– Twitter: 481k followers
– TikTok: N/A

37. Lesego Legobane (@thickleeyonce) – A body-positive influencer and model known for her inspiring posts and fashion choices.
– Instagram: 247k followers
– YouTube: N/A
– Facebook: 96k likes
– Twitter: 184k followers
– TikTok: N/A

38. Tshegofatso Mabaso (@the_lazy_boy) – A fashion influencer known for his gender-fluid style and focus on self-expression.
– Instagram: 18k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: 6k followers
– TikTok: N/A

39. Janez Vermeiren (@janez_vermeiren) – A TV presenter, model, and fashion influencer known for his classic and stylish looks.
– Instagram: 66k followers
– YouTube: 235 subscribers
– Facebook: 46k likes
– Twitter: 30k followers
– TikTok: N/A

40. Bianca Schoombe (@biancaschoombee) – A model and fashion influencer known for her edgy and unique style.
– Instagram: 22k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: N/A
– TikTok: N/A

41. Christall Kay (@christallkay) – A singer, TV personality, and fashion influencer known for her glamorous style.
– Instagram: 260k followers
– YouTube: 1.35k subscribers
– Facebook: 23k likes
– Twitter: 14k followers
– TikTok: N/A

42. Karabo Mokoena (@afashionfriend) – A fashion influencer and blogger known for her stylish and chic looks.
– Instagram: 9k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: N/A
– TikTok: N/A

43. Minnie Dlamini-Jones (@minniedlamini) – A TV presenter, actress, and fashion influencer known for her glamorous style and work in the entertainment industry.
– Instagram: 4.5 million followers
– YouTube: N/A
– Facebook: 318k likes
– Twitter: 2.3 million followers
– TikTok: N/A

44. Ayanda Thabethe (@ayandathabethe_) – A model, TV host, and fashion influencer known for her elegant and sophisticated style.
– Instagram: 1.2 million followers
– YouTube: N/A
– Facebook: 152k likes
– Twitter: 196k followers
– TikTok: N/A

45. Lerato Sengadi (@leratolicious1) – A publicist, TV personality, and fashion influencer known for her chic and stylish outfits.
– Instagram: 93k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: 204k followers
– TikTok: N/A

46. Zolani Mahola (@zolanimahola) – A singer, actress, and fashion influencer known for her unique style and artistic expression.
– Instagram: 70k followers
– YouTube: N/A
– Facebook: 2k likes
– Twitter: 10k followers
– TikTok: N/A

47. Niquita Bento (@niquitabento) – A fashion influencer and content creator known for her versatile and trendy style.
– Instagram: 74k followers
– YouTube: N/A
– Facebook: N/A
– Twitter: N/A
– TikTok: N/A

48. David Tlale (@davidtlale) – A renowned fashion designer and influencer known for his high-fashion designs and work in the industry.
– Instagram: 208k followers
– YouTube: N/A
– Facebook: 332k likes
– Twitter: 1 million followers
– TikTok: N/A

49. Refiloe Phoolo (@casspernyovest) – A rapper, entrepreneur, and fashion influencer known for his trendy and urban style.
– Instagram: 4.5 million followers
– YouTube: 480k subscribers
– Facebook: 1.4 million likes
– Twitter: 2.4 million followers
– TikTok: N/A

50. Lindiwe Suttle (@lindiwesuttle) – A singer, songwriter, and fashion influencer known for her unique and artistic style.
– Instagram: 15k followers
– YouTube: 470 subscribers
– Facebook: 2k likes
– Twitter: 8k followers
– TikTok: N/A

Please keep in mind that the numbers provided are based on data available as of September 2021 and may have changed since then.

Additionally, some influencers may have more extensive followings on platforms not listed above, and some may not be active on all platforms. To get the latest numbers, be sure to visit their respective social media profiles.

Content courtesy of NFH Digital Team

 

Top 10 Popular Fashion Bloggers and Influencers From the United States Of America

Since the early 2000s, there have been fashion blogs and fashion bloggers. Blogging, however, is a completely other game today.
Even though the number of fashion blogs is at an all-time high, there is no denying that Instagram and other social media sites continue to be the main source of traffic directed toward fashion blogs.
However, since that has made life twice as simple for us, we are not complaining. We are knee-deep in people’s profiles because of the hashtag game that is going on online.
When we go through hashtag after hashtag, we get absorbed, enthralled, and sometimes even lose a few days.
Seeing every single influencer with thousands (and occasionally millions) of followers and the content they have to provide might be overwhelming at times.

But despite everything, certain fashion blogs are able to stand out.
They work with fashion brands, attend fashion shows, and engage in fashion journalism, in addition to fashion blogging and fashion photography for advertising campaigns.
And today, we’ll talk about them. Therefore, if you enjoy fashion culture and staying current

Here’s a detailed list of 50 fashion bloggers and influencers from the United States of America, you should know.

1. Chiara Ferragni (@chiaraferragni):

An Italian influencer and entrepreneur based in the US, known for her fashion blog “The Blonde Salad” and her eponymous fashion brand.

2. Julia Berolzheimer:

Julia Berolzheimer is a fashion blogger, who came up with a blog for women’s wear called Gala meet Gala in 2011 and later on transitioned it to the personal name Julia Berolzheimer after a disagreement occurred between her and her partner on how they should build the brand.

Her post cover, the daily looks, summer favorites, and smoked styles while the blog stands for a curated discovery for the people driven and inspired by the aesthetics. It, therefore, brings together a community of women through its classic, feminine aesthetic.

3. Arielle Charnas (@ariellecharnas):

Arielle Charnas is the founder of the fashion blog “Something Navy” and a popular influencer. She shares her outfits, beauty recommendations, and lifestyle content with her followers.

4. Chriselle Lim (@chrisellelim):

Chriselle Lim is a fashion and beauty influencer known for her elegant and sophisticated style. She shares her fashion choices, beauty tips, and lifestyle content on her platforms.

5. Julia Engel (@juliahengel):

Julia Engel is a fashion and lifestyle blogger known for her feminine and romantic style. She shares her outfits, travel adventures, and beauty recommendations on her blog and social media.

6. Leandra Medine Cohen (@leandramcohen):

Leandra Medine Cohen is the founder of the fashion blog “Man Repeller” and a prominent influencer. She shares her unique and bold fashion choices, along with thought-provoking content.

7. Jenn Im (@imjennim):

Jenn Im is a Korean-American influencer and YouTuber known for her fashion and beauty content. She shares her outfits, styling tips, and makeup tutorials with her followers.

8. Danielle Nicole Bernstein (@daniellembernstein):

Danielle Nicole Bernstein is the founder of the fashion blog “We Wore What” and an influential figure in the fashion industry. She shares her fashion choices, lifestyle content, and collaborations with brands.

9. Blair Eadie (@blaireadiebee):

Blair Eadie is a fashion blogger and influencer known for her vibrant and colorful style. She shares her outfits, travel experiences, and collaborations with fashion brands on her platforms.

10. Wendy Nguyen (@wendyslookbook):

Wendy Nguyen is a fashion influencer and YouTuber known for her creative and stylish outfits. She shares her fashion choices, styling tips, and travel content with her followers.

11. Olivia Palermo (@oliviapalermo):

Olivia Palermo is a fashion influencer, entrepreneur, and former reality TV star. She shares her fashion choices, beauty recommendations, and collaborations with luxury brands.

12. Nicole Warne (@nicolewarne):

Nicole Warne, also known as Gary Pepper Girl, is an Australian-American influencer and entrepreneur based in the US. She shares her fashion choices, travel adventures, and collaborations with luxury brands.

13. Sincerely Jules (@sincerelyjules):

Julie Sariñana, also known as Sincerely Jules, is a fashion influencer known for her casual and effortless style. She shares her outfits, travel experiences, and lifestyle content on her platforms.

14. Rocky Barnes (@rocky_barnes):

Rachel Barnes, known as Rocky Barnes, is a fashion influencer and model. She shares her fashion choices, travel adventures, and collaborations with fashion brands on her platforms.

15. Emily Weiss (@emilyweiss):

Emily Weiss is the founder of Glossier, a popular beauty brand. While primarily focused on beauty, Emily often shares her fashion choices and collaborations with fashion brands.

16. Shea Marie (@sheamarie):

Shea Marie is a fashion influencer and designer known for her glamorous and edgy style. She shares her outfits, travel experiences, and collaborations with fashion brands.

17. Courtney Trop (@alwaysjudging):

Courtney Trop is a fashion blogger known for her unique and eclectic style. She shares her fashion choices, styling tips, and collaborations with fashion brands on her platforms.

18. Aimee Song (@aimeesong):

Aimee Song is a fashion and interior design influencer known for her chic and effortless style. She shares her outfits, home decor inspiration, and travel content on her platforms.

19. Diana Horsfall-Queen Horsfall:

Diana Horsfall is a Korean-American style blogger, social media influencer, and also graphic designer, and creative director of the Dispur Online Fashion magazine. Her style blog is called Queen Horsfall, it blends western fashion with streaks of Eastern style. She spends most of her time in Seoul or New York and other big fashion weeks.

20. Eva Chen (@evachen212):

Eva Chen is an influencer and the director of fashion partnerships at Instagram. She shares her fashion choices, behind-the-scenes insights, and collaborations with fashion brands.

21. Jane Aldridge (@seaofshoes):

Jane Aldridge is a fashion blogger known for her edgy and vintage-inspired style. She shares her fashion choices, styling tips, and collaborations with fashion brands on her platforms.

22. Chriselle Lim-The Chriselle Factor:

The fun event called “The Make Me Over Event”, in which three women were chosen in a YouTube contest to be completely revamped, By Don Le from USA, Wikipedia

Chriselle Lim is an American fashion stylist, and lifestyle and beauty blogger, she is also a digital influencer and the founder of The Chriselle Factor. On YouTube, Chriselle Factor has about 29 million views and about 730k subscribers with 5 uploaded videos thus making her certainly the biggest fashion blogger.

She started her blog as a journal to share her style and musings which she subsequently turned into a YouTube content creator with the purpose to educate, share and inspire women.

23. Rumi Neely (@rumineely):

Rumi Neely is a fashion influencer and the founder of the blog “Fashion Toast.” She shares her fashion choices, travel experiences, and collaborations with fashion brands.

24. Blair Staky (@thefoxandshe):

Blair Staky is a fashion and lifestyle blogger known for her classic and feminine style. She shares her fashion choices, beauty recommendations, and lifestyle content on her platforms.

25. Gabi Gregg (@gabifresh):

Gabi Gregg is a fashion influencer and body positivity advocate. She shares her fashion choices, and styling tips, and promotes inclusivity through her content.

26. Julia Engel (@juliahengel):

Julia Engel is a fashion and lifestyle blogger known for her feminine and romantic style. She shares her outfits, travel adventures, and beauty recommendations on her blog and social media.

27. Jenn Lake (@jenniferlake):

Jenn Lake is a fashion influencer known for her colorful and playful style. She shares her fashion choices, beauty recommendations, and collaborations with brands on her platforms.

28. Jeanne Grey (@thegreylayers):

Jeanne Grey is a fashion and lifestyle influencer known for her minimalist and elegant style. She shares her fashion choices, travel experiences, and lifestyle content on her platforms.

29. Mary Lawless Lee (@happilygrey):

Mary Lawless Lee is a fashion blogger known for her effortless and chic style. She shares her fashion choices, travel adventures, and collaborations with fashion brands.

30. Danielle Moss (@daniellemoss):

Danielle Moss is a lifestyle influencer and the co-founder of the blog “The Everygirl.” While covering various topics, she often shares her fashion choices and collaborations with brands.

31. Geri Hirsch (@gerihirsch):

Geri Hirsch is a fashion influencer and the founder of “Because I’m Addicted.” She shares her fashion choices, beauty recommendations, and wellness content on her platforms.

32. Sarah Vickers (@sarahkjp):

Sarah Vickers is a fashion influencer known for her preppy and timeless style. She shares her fashion choices, travel experiences, and collaborations with brands on her platforms.

33. Courtney Trop (@alwaysjudging):

Courtney Trop is a fashion blogger known for her unique and eclectic style. She shares her fashion choices, styling tips, and collaborations with fashion brands on her platforms.

34. Grasie Mercedes (@grasiemercedes):

Grasie Mercedes is a fashion influencer known for her classic and effortless style. She shares her fashion choices, beauty recommendations, and lifestyle content on her platforms.

35. Aimee Song (@aimeesong):

Aimee Song is a fashion and interior design influencer known for her chic and effortless style. She shares her outfits, home decor inspiration, and travel content on her platforms.

36. Jenn Im (@imjennim):

Jenn Im is a Korean-American influencer and YouTuber known for her fashion and beauty content. She shares her outfits, styling tips, and makeup tutorials with her followers.

37. Rumi Neely (@rumineely):

Rumi Neely is a fashion influencer and the founder of the blog “Fashion Toast.” She shares her fashion choices, travel experiences, and collaborations with fashion brands.

38. Danielle Bernstein (@weworewhat):

Danielle Bernstein is a New York-based influencer and entrepreneur. She shares her fashion choices, travel experiences, and collaborations with fashion brands on her platforms.

39. Julia Engel (@juliahengel):

Julia Engel is a fashion and lifestyle blogger known for her feminine and romantic style. She shares her outfits, travel adventures, and beauty recommendations on her blog and social media.

40. Olivia Palermo (@oliviapalermo):

Olivia Palermo is a fashion influencer, entrepreneur, and former reality TV star. She shares her fashion choices, beauty recommendations, and collaborations with luxury brands.

41. Wendy Nguyen (@wendyslookbook):

Wendy Nguyen is a fashion influencer and YouTuber known for her creative and stylish outfits. She shares her fashion choices, styling tips, and travel content with her followers.

42. Chriselle Lim (@chrisellelim):

Chriselle Lim is a fashion and beauty influencer known for her elegant and sophisticated style. She shares her fashion choices, beauty tips, and lifestyle content on her platforms.

43. Blair Eadie (@blaireadiebee):

Blair Eadie is a fashion blogger and influencer known for her vibrant and colorful style. She shares her outfits, travel experiences, and collaborations with fashion brands on her platforms.

44. Rocky Barnes (@rocky_barnes):

Rachel Barnes, known as Rocky Barnes, is a fashion influencer and model. She shares her fashion choices, travel adventures, and collaborations with fashion brands on her platforms.

45. Yolande-Yolande Macon:

Yolande s an American fashion blogger, who is based in New York City. She mixes hipster street styles with bold cold colors and prints. Her style is not only fun, electric, and bold it is also flexible. If you have no idea how to incorporate color into your daily outfits, it would be advisable to visit her blog, you will find the perfect outfit inspiration you want.

46. Amber Fillerup Clark (@amberfillerup):

Amber Fillerup Clark is a lifestyle influencer known for her fashion, beauty, and motherhood content. She shares her fashion choices, hair tutorials, and family adventures on her platforms.

47. Eva Chen (@evachen212):

Eva Chen is an influencer and the director of fashion partnerships at Instagram. She shares her fashion choices, behind-the-scenes insights, and collaborations with fashion brands.

48. Jane Aldridge (@seaofshoes):

Jane Aldridge is a fashion blogger known for her edgy and vintage-inspired style. She shares her fashion choices, styling tips, and collaborations with fashion brands on her platforms.

49. Danielle Bernstein (@daniellembernstein):

Danielle Bernstein is the founder of the fashion blog “We Wore What” and an influential figure in the fashion industry. She shares her fashion choices, lifestyle content, and collaborations with brands.

50. Tanesha Awasthi-Girl With Curves

Tanesha Awasthi is a real star and the kind of person we want, she is a top influencer and designer. In 2011, she started ‘Girl with Curves ‘ while she was working in the tech field. to share outfits that are flattering for girls with curves.

Later on, the personal blog became a multi-award-winning blog for inspiring women all around the world to look and feel beautiful irrespective of their shape or size. After empowering women’s plus-size fashion and the success of her blog, she started to design clothing in 2013.

she has won various awards which include the Favourite Bay Area Fashion Blogger in 2014, and Curvy Blog Award in 2012

When it comes to design, style, and fashion, fashion bloggers and influencers act as sources of what’s new and popular. The majority of them collaborate with their preferred designers to show off their flair, while others work directly with the top powerhouses or companies.

Please note that the popularity and influence of bloggers and influencers may change over time, and there may be new emerging talents since my last knowledge update. It’s always a good idea to verify their current status and relevance by checking their social media accounts and websites.

Content courtesy of NFH Digital Team 

 

Top 10 Popular Fashion Bloggers and Influencers From the United Kingdom

Since the beginning of the millennium, there have been fashion blogs and fashion bloggers. Today, blogging is a very other game.
Even though the number of fashion blogs is at an all-time high, there is no denying that social media sites like Instagram continue to be the main source of traffic directed toward fashion blogs. However, because it has made our life two times easier, we are not complaining.
There is a hashtag game going on, which is how we ended up snooping through so many accounts. While perusing one hashtag after another, we become engrossed, enamored, and sometimes even lose a few days.
It can be intimidating to see every single influencer with thousands (and occasionally millions) of followers and the content they have to give.

Nevertheless, certain fashion bloggers are still able to distinguish out from the crowd.
They collaborate with fashion brands, attend fashion shows, and practice fashion journalism, in addition to fashion blogging and fashion photography for advertising campaigns. And now, we’re going to talk about them. So if you enjoy fashion culture and staying current

Certainly! Here’s a detailed list of 50 fashion bloggers and influencers from the United Kingdom (as of my knowledge cutoff in September 2021):

1. Chiara Ferragni (@chiaraferragni):

An Italian influencer and entrepreneur based in the UK, known for her fashion blog “The Blonde Salad” and her eponymous fashion brand.

2. Susie Lau (@susiebubble):

A fashion journalist and blogger who runs the popular blog “Style Bubble,” showcasing her unique and eclectic sense of style.

3. Camille Charrière (@camillecharriere):

A French-born, London-based influencer, and fashion writer who shares her fashion-forward outfits and lifestyle on her blog, “Camille Over The Rainbow.”

4. Aimee Song (@aimeesong):

Although Aimee Song is based in the United States, she has a significant influence on the UK fashion scene. Aimee is known for her blog “Song of Style” and her Instagram account, where she shares her impeccable style.

5. Inthefrow (@inthefrow):

Victoria Magrath, the creator of the blog “Inthefrow,” is a British fashion and lifestyle blogger who shares her glamorous style and fashion insights with her followers.

6. Lydia Millen (@lydiamillen):

Lydia Millen is a UK-based influencer known for her luxury fashion and lifestyle content. She documents her outfits, beauty routines, and travels on her blog and Instagram.

7. Lucy Williams (@lucywilliams02):

Lucy Williams is a London-based influencer known for her effortlessly chic style. Her blog, “Fashion Me Now,” features fashion inspiration, travel content, and lifestyle advice.

8. Megan Ellaby (@meganellaby):

Megan Ellaby is a Manchester-based influencer known for her vibrant and retro-inspired fashion choices. Her blog and YouTube channel showcase her unique sense of style.

9. Patricia Bright (@thepatriciabright):

Patricia Bright is a British YouTuber and influencer who shares fashion, beauty, and lifestyle content. Her channel features hauls, styling tips, and makeup tutorials.

10. Hannah Crosskey (@hannahcrosskey):

Hannah Crosskey is a fashion blogger and influencer based in London. She is known for her minimalistic and classic style showcased on her blog, “A Fashion Fix.”

11. Em Sheldon (@emshelx):

Em Sheldon is a blogger and content creator known for her fashion, beauty, and lifestyle content. She shares her outfits, travel experiences, and beauty tips on her blog and social media platforms.

12. Ella Catliff (@ella_lapetiteanglaise):

Ella Catliff is a London-based fashion influencer and blogger. Her blog, “La Petite Anglaise,” covers fashion, beauty, and lifestyle topics, and she often collaborates with luxury brands.

13. Freddie Harrel (@freddieharrel):

Freddie Harrel is a fashion blogger, entrepreneur, and public speaker. She shares her vibrant style, body positivity messages, and empowerment on her blog and social media.

14. Lindsey Holland (@ropesofholland):

Lindsey Holland is a UK-based blogger and stylist. Her blog, “Ropes of Holland,” showcases her fashion-forward outfits, beauty recommendations, and lifestyle content.

15. Megan Ellaby (@meganellaby):

Megan Ellaby is a Manchester-based influencer known for her vibrant and retro-inspired fashion choices. Her blog and YouTube channel showcase her unique sense of style.

16. Sinead Crowe (@sineadcrowe):

Sinead Crowe is a London-based fashion and lifestyle blogger. She shares her stylish outfits, beauty tips, and travel adventures on her blog and Instagram.

17. Tanya Burr (@tanyaburr):

Tanya Burr is a UK-based beauty and fashion influencer. While she started as a beauty YouTuber, Tanya often shares her fashion choices and collaborations with fashion brands on her platforms.

18. Karen Blanchard (@karenbritchick):

Karen Blanchard is a British fashion blogger and content creator based in New York City. She shares her unique style, fashion insights, and travel adventures on her blog and social media.

19. Lucy Connelly (@lucy_connell):

Lucy Connelly is a Scottish fashion blogger known for her trendy and accessible style. She shares her outfits, beauty recommendations, and lifestyle content on her blog and Instagram.

20. Patricia Manfield (@patriciamanfield):

Patricia Manfield is a London-based influencer and fashion enthusiast. She shares her stylish outfits, fashion collaborations, and lifestyle content with her followers.

21. Marsha Campbell (@londongirlinpearls):

Marsha Campbell is a UK-based fashion blogger who shares her classic and feminine style on her blog and Instagram. She often features affordable fashion finds and shares her personal insights.

22. Megan Gilbride (@thetweendom):

Megan Gilbride is a fashion and lifestyle influencer known for her youthful and colorful style. She shares her outfits, beauty routines, and travel experiences with her followers.

23. Alice Catherine (@alicecatherine):

Alice Catherine is a UK-based fashion blogger known for her vintage-inspired style and ethereal aesthetic. Her blog and Instagram feature fashion, travel, and lifestyle content.

24. Lorna Luxe (@lornaluxe):

Lorna Luxe is a fashion and lifestyle influencer known for her high-end fashion choices and glamorous lifestyle. She shares her outfits, luxury travel experiences, and beauty tips on her platforms.

25. Ingrid Nilsen (@ingridnilsen):

Ingrid Nilsen is a British-American YouTuber and influencer known for her beauty and fashion content. She shares her fashion choices, style tips, and lifestyle content with her audience.

26. Megan Ellaby (@meganellaby):

Megan Ellaby is a Manchester-based influencer known for her vibrant and retro-inspired fashion choices. Her blog and YouTube channel showcase her unique sense of style.

27. Sarah Ashcroft (@sarahhashcroft):

Sarah Ashcroft is a UK-based influencer and fashion blogger. She shares her trendy outfits, beauty recommendations, and lifestyle content on her platforms.

28. Helen Anderson (@helenanderz):

Helen Anderson is a YouTuber and influencer known for her alternative style and vibrant hair colors. She shares her fashion choices, beauty tips, and lifestyle content on her platforms.

29. Nicole Ocran (@nicoleocran):

Nicole Ocran is a UK-based influencer and fashion blogger known for her bold and colorful style. She promotes body positivity and inclusivity through her fashion content.

30. Megan Ellaby (@meganellaby):

Megan Ellaby is a Manchester-based influencer known for her vibrant and retro-inspired fashion choices. Her blog and YouTube channel showcase her unique sense of style.

31. Louise Roe (@louiseroe):

Louise Roe is a British fashion journalist, TV presenter, and style influencer. She shares her fashion insights, red-carpet looks, and lifestyle content on her platforms.

32. Lucy Williams (@lucywilliams02):

Lucy Williams is a London-based influencer known for her effortlessly chic style. Her blog, “Fashion Me Now,” features fashion inspiration, travel content, and lifestyle advice.

33. Peony Lim (@peonylim):

Peony Lim is a UK-based fashion and travel blogger known for her elegant and sophisticated style. She shares her outfits, beauty recommendations, and travel experiences on her platforms.

34. Shope Delano (@sincerelyshope):

Shope Delano is a fashion and lifestyle blogger known for her stylish outfits and affordable fashion finds. She shares her fashion choices, beauty tips, and lifestyle content on her platforms.

35. Patricia Bright (@thepatriciabright):

Patricia Bright is a British YouTuber and influencer who shares fashion, beauty, and lifestyle content. Her channel features hauls, styling tips, and makeup tutorials.

36. Zoe Sugg (@zoella):

Zoe Sugg, also known as Zoella, is a British YouTuber, author, and influencer. While she covers various lifestyle topics, Zoe often shares her fashion choices and collaborations with fashion brands.

37. Hannah Crosskey (@hannahcrosskey):

Hannah Crosskey is a fashion blogger and influencer based in London. She is known for her minimalistic and classic style showcased on her blog, “A Fashion Fix.”

38. Alice Liveing (@aliceliveing):

Alice Liveing, also known as Clean Eating Alice, is a fitness and lifestyle influencer. While her focus is primarily on health and fitness, Alice often shares her fashion choices and collaborations with athleisure brands.

39. Emma Hill (@emmahill):

Emma Hill is a UK-based influencer and fashion blogger known for her casual and chic style. She shares her outfits, fashion recommendations, and lifestyle content on her platforms.

40. Monikh Dale (@monikh):

Monikh Dale is a London-based fashion and lifestyle influencer known for her modern and minimalist style. She shares her outfits, interior design inspiration, and beauty tips on her platforms.

41. Ropes of Holland (@ropesofholland):

Lindsey Holland, the creator of “Ropes of Holland,” is a UK-based stylist and influencer. She shares her fashion choices, styling tips, and lifestyle content on her blog and social media.

42. Emma Gannon (@emmagannonuk):

Emma Gannon is a British author, podcast host, and influencer. While her content covers various topics, Emma often shares her fashion choices and collaborations with fashion brands.

43. Lucy Connelly (@lucy_connell):

Lucy Connelly is a Scottish fashion blogger known for her trendy and accessible style. She shares her outfits, beauty recommendations, and lifestyle content on her blog and Instagram.

44. Danielle Peazer (@daniellepeazer):

Danielle Peazer is a British dancer, fitness influencer, and fashion enthusiast. While her focus is primarily on fitness, Danielle often shares her fashion choices and collaborations with activewear brands.

45. The Frugality (@thefrugality):

Alex Stedman, the creator of “The Frugality,” is a UK-based fashion blogger known for her affordable and stylish fashion choices. She shares her outfits, interior design tips, and lifestyle content on her blog and social media.

46. The Anna Edit (@theannaedit):

Anna Newton, also known as The Anna Edit, is a UK-based influencer and author. While she covers various lifestyle topics, Anna often shares her fashion choices, beauty recommendations, and home decor tips.

47. Lily Pebbles (@lilypebbles):

Lily Pebbles is a British YouTuber, influencer, and author. While she covers various lifestyle topics, Lily often shares her fashion choices, beauty recommendations, and motherhood experiences.

48. Fleur De Force (@fleurdeforce):

Fleur De Force is a British YouTuber, author, and influencer. While she covers various lifestyle topics, Fleur often shares her fashion choices, beauty recommendations, and motherhood experiences.

49. Liv Purvis (@livpurvis):

Liv Purvis is a UK-based fashion and lifestyle blogger known for her feminine and vintage-inspired style. She shares her outfits, beauty tips, and travel experiences on her platforms.

50. Em Sheldon (@emshelx):

Em Sheldon is a blogger and content creator known for her fashion, beauty, and lifestyle content. She shares her outfits, travel experiences, and beauty tips on her blog and social media platforms.

The emergence of London’s fashion influencers has greatly facilitated viewers’ access to fashion. These London fashion influencers are not only respected by brands; millions of individuals also look to fashion blogs for wardrobe ideas.
These fashion bloggers have succeeded in differentiating themselves in the fiercely competitive fashion sector while also building a devoted fan base on social media.
The top fashion bloggers of today are included on this page based on their combined Instagram, Twitter, Youtube, Pinterest, and/or Facebook followers as well as how frequently they engage with followers on social media.

Please note that the popularity and influence of bloggers and influencers may change over time, and there may be new emerging talents since my last knowledge update. It’s always a good idea to verify their current status and relevance by checking their social media accounts and websites.

Content courtesy of NFH Digital Team 

 

The Digital Influencer: Vovó Izaura Demari The Renowned And Stylish Brazilian Grandmother

The most influential fashionista in Brazil today, Izaura Demari, 82, was introduced to fashion by her youngest son, Marcio Demari.

Together, they tour the globe selecting the ideal outfits and headgear for their performances, each one more recognizable than the last. As a result, Grandma Izaura ranks among the top global fashion influencers and serves as an inspiration to many women.

However, the always stylish woman acquired national and worldwide notoriety on Instagram, where she has amassed more than 66 thousand followers, thanks to her lovely appearance and her sturdy headwear.
However, the always stylish woman acquired national and worldwide notoriety on Instagram, where she has amassed more than 66 thousand followers. She is known for her breathtaking appearances and her sturdy headwear, and she has collaborated with more than 25 businesses, including 2Rios, Comfortflex Atelier Kaleb Aguiar, Joulik, and Reinaldo Lourenço.

In addition to appearing in more than 300 national and 80 international journals and portals, she has taken part in a number of TV programs. She paraded in SPFW by the Free Free Institute and garnered media attention in Africa, Italy, France, China, and the USA.

Along with Grandma Izaura Demari, her three daughters, five grandchildren, and three great-grandchildren are all savoring their fame.
Images in the blogger-style with flamboyant sceneries and painstaking appearances. When referring to an Instagram profile, nothing about this is novel. However, it gets noticed on social media when these photos are shot and posted by a nice 82-year-old woman.

Izaura Demari is a digital influencer, and thanks to her extravagant outfit choices, she already has more than 76 thousand social media followers.
The photographs on the Paraná-born woman’s page combine her two loves, traveling and maintaining her appearance. “I am quite pleased with the results.
I adore getting dressed up, going to the mall, and taking pictures with my pals,” the influencer, who has already made appearances in fashion magazines and TV shows as a result of all this commotion, explains.

After seeing how people responded to her fashion sense, the idea of uploading the photos emerged. She claims that as she crossed the street or walked through the mall, she was frequently approached.

People started requesting photos with her and asked how they could follow her on social media. At that point, Márcio Aurélio Demari, her 50-year-old son, made the decision to start a Facebook page and an Instagram account. The response was immediate, and Granny Izaura, as she is known on social media, has amassed 5,000 followers in just one week.
“There is a striking moment every day.” Izaura feels unable to name the best ones because there were so many memorable occasions and displays of devotion from the people. Izaura recalls on a trip she went to Gramado with her son that “Ladies would even stop looking at artwork in museums to talk to me.”

People started asking to take selfies with her and how they might follow her on social media. Márcio Aurélio Demari, her 50-year-old son, made the decision to start a Facebook page and an Instagram one at that point.
The response was immediate, and in only one week, Grandma Izaura, as she is known on social media, gained 5,000 followers.
“A striking moment occurs every day.”
Izaura feels unable to name the best parts of the special occasions because there were so many of them and so many displays of affection from the people.
Izaura recalls a trip to Gramado she took with her son, saying, “Ladies would even stop looking at artwork in museums to talk to me.”

A woman once spotted her in the street and stopped the car to give her a bear embrace.
The proud son recalls that she enquired as to which fairy tale she originated from. A number of other women benefit from the near-octogenarian’s way of life.
Her age group is motivated to dress more outrageously and get out more. “This is a joy in my life, and I feel very happy,” she exclaims.
At her house, Izaura once raised orchids. But she decided to reconsider her routine after her spouse passed away 16 years prior and she moved into an apartment. She developed a penchant for travel after that.

She relocated back to Florianópolis, where many of her pictures were taken, four months ago.
Along with Izaura Demari, her three sons, five grandchildren, and three great-grandchildren are profiting from their mother’s popularity. They proudly display their grandmother’s social networks and buy newspapers to show their acquaintances. Márcio chuckles as he continues, “My sister says: ‘Mother, I can’t be like you!'”
Izaura’s distinctive fashion sense is what makes her stand out, but the son notes that instead of favoring pricey or well-known labels, she concentrates on unique yet affordable clothing.
She owns approximately 780 items of clothing already, not counting hats, kerchiefs, and turbans. She also doesn’t like minimalism. On the other hand, the influencer like bright colors, stilettos, jewelry, and big sunglasses. To have fun is the rule.

Content courtesy of Style Rave & NFH

 

Full List Of Winners At ASFAs 2022: Who Won What At The 2022 Abryanz Style And Fashion Awards

The annual Abryanz Style and Fashion Awards 2022 presentation, with the theme “The Awakening,” took place on December 16, 2022, at the Kampala Serena Hotel.

An extraordinary selection of skilled nominees and a star-studded guest list kicked off the eagerly awaited evening with a red-carpet extravaganza of glitz and flair.

The Covid epidemic has had a significant impact on the fashion industry, and the gathering of fashion-forward celebrities and a larger fashion community of the general public recognized and honored the remarkable individuals who have made this contribution.
This year’s categories included representation from a wide range of the fashion community, and many Ugandan and foreign celebrities stepped out to celebrate fashion.

The “Most Stylish Music Video” category honored the stylish efforts of singers in producing visually arresting music videos, while categories like “Emerging Fashion Brands” highlighted the new yet excellent fashion brands that built a reputation for themselves in the industry.

The public voted on 18 categories for the ASFA this year, which featured 8 categories for the honorary award and highlighted individuals, businesses, influencers, and designers who are having an impact on the industry.

Below Is The Full List Of Nominees And Winners At ASFAs 2022

Honorary Awards
1. Fashion Influencer Award – Angella Summer Namubiru
2. Business Maverick Of The Year – Motiv
3. Best Fashion Contributor Diaspora – Mko World
4. Trailblazer Award – Aamito Lagum
5. Lifetime Achievement Award – Eric Raisina
6. Icon Award – Trevor Stuurman
7. ASFA Visionary Award – Kasule Raphael
8. Award For Postive Charge – Mitchel Omamteker

Other Categories
Designer Of The Year (Africa)

1. Thebe Magugu
2. Moses Turahirwa – Winner
3. Rich Mnisi
4. Kenneth Ize
5. Larry Jay
6. Taibo Bacar

Designer Of The Year (Uganda)

1. Sheba Kasami
2. Kaijuka Abbas
3. Monica Kansiime
4. Dyna Vence -winner
5. Sham Tyra
6. Anita Beryl
7. Ras Kasozi

African Fashion Brand Of The Year (Africa)

1. African Boy – Winner
2. Ahluwalia World
3. Daily Paper
4. Tiffany Amber
5. Moshions
6. Rich Mnisi

Model Of The Year (Africa)

1. Anok Yai
2. Adit Priscilla
3. Achan Biong
4. Anyiel Piok Majok
5. Alaato Jazyper – Winner

Emerging Designer Of The Year Menswear (Africa)

1. Rogue-ng
2. Colrsbaby
3. Trax Apparel
4. Ajabeng
5. Kente Gentlemen
6. Teddy Ondo Ella – Winner

Emerging Designer Of The Year Womenswear (Africa)

1. Ladunni Lambo
2. Hertunba
3. Fruche Official
4. Wyne Kirabo – Winner

5. Fumi The Label

Beauty Brand Of The Year (Uganda)

1. Tk Berries Skincare
2. Minama World
3. Mb Cosmetics Amsterdam
4. Bt Beauty Uganda – Winner
5. Qwezi Beauty
6. Fabiola Beauty

Beauty Brand Of The Year (Africa)

1. Huddah Cosmetics – Winner
2. Zikel Cosmetics
3. Beauty By Ad
4. Epara
5. Colorbox Cosmetics
6. Juvia’s Place

Emerging Fashion Brand (Uganda)

1. Seamline Atelier
2. Miss Shee
3. Loumbier
4. Tru Ikon – Winner
5. The Creative Hub Ug
6. Mul C

Makeup Artist Of The Year (Uganda)

1. Peter Russell
2. Imani Makeup – Winner
3. Nahya Glam
4. Saida Beauty
5. Shillat Makeup
6. Glam By Keith

Makeup Artist Of The Year (Africa)

1. Tammi Mbambo
2. Moshoodat
3. Manal Makeup
4. Beezglam Makeup Studio
5. Reham Khalifa
6. Makeup By Zulky – Winner

Hair Artist Of The Year (Uganda)

1. Mbajja Sean
2. Mirrors Salon
3. Hair By Zziwa
4. Afros & Mo -winner
5. Jeff Jingo
6. Lana Barber 256
7. Sammy Barber Ug

Hair Artist Of The Year (Africa)

1. Laetitia Ky
2. Corrine Muthoni
3. Nikiwe Dlova
4. Kehinde Are
5. Joke Lawal
6. Ricky Kish – Winner

Fashion Stylist Of The Year (Uganda)

1. Mavo Kampala
2. Kwagala Kevira
3. Top Stylist
4. Gangstar Magic
5. Allan Senior
6. Cham Ronnie – Winner

Fashion Stylist Of The Year (Africa)

1. Luxury Recycle – Winner
2. Tiannahs Place
3. Yartel
4. T. Dosumu
5. Chuck Mbevo

Image Maker Of The Year (Uganda)

1. Kiba Shots
2. Walter Photography
3. Sasha Vybz – Winner
4. Dc Photography
5. Martin Kharumwa
6. Drimax Photography

Image Maker Of The Year (Africa)

1. Trevor Stuurman – Winner
2. Kwame Koda
3. Chuchu Ojekwe
4. Bless Dollar
5. Prince Gyasi
6. Daniel Obasi

Fashionable Music Video Award (Uganda)

1. Personal – Zulitums
2. Mbaga – Nsimbi -winner
3. Thank God – Vinka
4. Forever – Chameleone
5. My Year – Azawi
6. Wandiisa Ki – Rema Namakula

Fashionable Music Video Award (Africa)

1. Tales By Midnight – Tiwa Savage
2. Selema – Musa Keys & Loui
3. Rush – Ayra Star
4. Bandana – Fireboy & Asake – Winner

Most Stylish Male Artist Of The Year (Uganda)

1. Fik Fameica
2. Grenade Official -winner
3. Rickman Manrick
4. Zulitums
5. Gnl Zamba
6. B2c

Most Stylish Male Artist Of The Year (Africa)

1. Diamond Platnumz
2. Adekunle Gold
3. Rema
4. Fireboy – Winner
5. Kidi Music

Most Stylish Female Artist Of The Year (Uganda)

1. Spice Diana
2. Kataleya & Kandle
3. Pia Pounds – Winner
4. Azawi
5. Lydia Jazmine
6. Vinka
7. Winnie Nwagi
8. Sheebah Karungi

Most Stylish Female Artist Of The Year (Africa)

1. Ayra Starr – Winner
2. Uncle Waffles
3. Zuchu
4. Sho Madjozi
5. Nomuzi Mabena
6. Tiwa Savage

Male Fashionista Of The Year (Uganda)

1. Trend Masta
2. Dice Rich
3. Q Senior -winner
4. Mugagga Alex
5. Adnan Turan
6. Baraka Ting
7. Spy Gadget 256

Male Fashionista Of The Year (Africa)

1. Eni Oluwa – Winner
2. Dr. Akin Faminu
3. Tijesunimi Olupekan
4. Ooreofe Oluwadara
5. Denola Grey
6. Efe Tommy

Female Fashionista Of The Year (Uganda)

1. Sharne Natukunda – Winner
2. Fifi Parker
3. Aron Hilson
4. Katrina Nilzero
5. Mbabazi Kim

Female Fashionista Of The Year (Africa)

1. Hali Oduor
2. Nancie Mwai
3. Priscilla Anyabu
4. Denise Dainty – Winner
5. Diana Eneje
6. Chevonne Spirine

Most Stylish Male Personality (Africa)

1. Kat Sinivasan
2. Ebuka – Winner
3. Eni Oluwa
4. Sir Uti
5. Maps Maponyane
6. Denola Grey

Most Stylish Female Personality (Uganda)

1. Etania
2. Malaika Nnyanzi Tenshi
3. Sandra Twinoburyo – Winner
4. Evelyn Kironde
5. Bettinah Tianah
6. Sharon O
7. Natasha Sinayobye

Most Stylish Female Personality (Africa)

1. Anele Mdoda
2. Hassan Sarah
3. Nana Akua Addo
4. Official Doyin – Winner
5. Toke Makinwa
6. Allysyn Audu

Fashion Journalism Excellence Award (Africa)

1. Guap Magazine
2. Bella Naija Style – Winner
3. Fashion Bomb Daily
4. The Native

The Abryanz Style and Fashion Awards are an African fashion award show that honors and recognizes members of the fashion industry, such as fashion designers, stylists, hair and makeup artists, media figures, and influencers on the African Continent and beyond our borders. Since the 2013 opening ceremony, this event has been conducted yearly in Uganda. The ASFAs is an evening of glitz and glamour with the biggest red carpet in Africa, in a genuine celebration of fashion and style, with A-List guests from the entire continent.

The evolution of ASFA categories The exception to this rule is the Lifetime/Style Fashion Icon Achievement Award, which presents two trophies for both Ugandan and continental winners. The nominees are chosen by public voting, with the public taking 30% of the vote and the judges from the awards academy taking the remaining 70%.

Content courtesy of Abryanz Style And Fashion Awards & NFH

Africa’s Top Fashion Influencers

PARIS – With a steadily expanding middle class, Africa holds plenty of untapped potential for luxury brands. But who are the influencers who are moving the needle on the continent and beyond?

These days, global brands like Louis Vuitton, Prada, and Hermès are competing with a growing number of homegrown labels, as designers like Rich Mnisi, Kenneth Ize, Hanifa, and Thebe Magugu tap into rising demand for African-made fashion.

To succeed, Western brands must harness the power of local influencers, ranging from stars of Nigerian cinema, dubbed Nollywood, to television presenters, singers, and influencers, technology company Heuritech said in a webinar titled “Discover the African Fashion Scene.”

“The narration of African fashion cannot be done without African creatives,” said Amélie Rotsen, fashion analyst at Heuritech, which offers brands fashion trend forecasting using artificial intelligence to translate pictures shared on social media into market insights.

“People are now really quick to call out a brand for cultural appropriation, so stop any narrative based on Western imagery, and try to really call those creatives to create stories that will highlight their culture, the way they know-how,” she added.

Total private wealth held in Africa is expected to rise by 30 percent over the next 10 years, reaching $2.6 trillion by 2030, according to the “Africa Wealth Report 2021” published by AfrAsia Bank. South Africa is home to the largest luxury market in Africa by revenue, followed by Kenya and Morocco.

The bank expects Ethiopia, Mauritius, Rwanda, Kenya, and Uganda to be the strongest-performing wealth markets in Africa over the next decade, with growth rates exceeding 60 percent. Solid growth is also forecast in Namibia, Botswana, Mozambique, and Zambia.

“To enter the African market, it is very important for international brands to really understand the specificity of the markets and have teams directly in the field. This is especially true for influencer communication,” said Jenna McFeely, fashion curator and trend analyst at Heuritech.

“Picking the right brand ambassador requires foreign brands to do exhaustive research on the market, along with the influential figures of a particular country or field. And lastly, it’s important to consider the weight of the diaspora,” she added.

“As a result of colonization, people of African descent are present throughout the world with their heart and their wallet lying between the Western world and their roots, and this will to consume Black[-owned brands] has been reinforced,” she said, noting the power of U.S. beauty influencers like Jackie Aina and Nyma Tang.

Among the top African influencers, she listed was Nigerian actresses Adesua Etomi and Genevieve Nnaji, who have 4.3 million and 8.2 million followers on Instagram.

Nigeria has also produced major music stars such as Burna Boy and Wizkid, who posted a message on Instagram last week saying his concert at the O2 Arena in London, scheduled for Nov. 28, sold out in 12 minutes.

“While the link between film, music, and fashion does not need to be proven anymore, these artists’ global audience and edgy style make them ideal representatives for African and international designers who are hoping to attract aspirational or entry-level consumers,” McFeely said.

Popular TV personalities include Bonang Matheba, known for her catchphrase “Champagne, darling!”, who has launched several fashion lines and her own sparkling wine brand, House of BNG, in addition to starring in the reality TV show “Being Bonang.”

Citing Nigerian public relations firm Redrick, McFeely recommended that brands targeting luxury consumers rely on high-net-worth individuals like the Nigerian writer Chimamanda Ngozi Adichie, who inspired Maria Grazia Chiuri’s first collection for Dior with her essay “We Should All Be Feminists.”

“There’s also the influencer market with entrepreneur women and travel enthusiasts like Boity Thulo, who showcases the lavish side of Africa, which is aspirational, to say the least,” McFeely added.

“And finally, there’s the promise of Afro cyber influencers who might be a new fun outlet, given the success encountered by Lil Miquela, who is another virtual influencer,” she said, citing the example of digital model Ivaany.

In parallel, WWD asked data research and insights company Launchmetrics to compile data on the top five African influencers ranked by media impact value or MIV. Based on a proprietary algorithm, the measure estimates the value of coverage across social networks and in the media.

1. Mihlali Ndamase (@mihlalii_n): 1.4 million followers on Instagram, 59 percent of the engaged audience from South Africa

The makeup artist and content creator, also known as Mihlali N, bills herself as the biggest beauty YouTuber in South Africa with 345,000 subscribers.

She recently generated $143,000 in MIV for a post with Fashion Nova, $112,000 for a post with Revlon, and $80,000 for a post with Dior makeup.

Featured on Forbes Africa’s “30 Under 30” list this year, Ndamase has expanded into luxury and lifestyle content, via paid partnerships with the likes of Radisson Hotels and Protea Hotels by Marriott.

2. Temiloluwa Otedola (@temiotedola): 1.2 million followers on Instagram, 54 percent of the engaged audience from Nigeria

The daughter of Femi Otedola, a Nigerian billionaire active in sectors including energy, and younger sister of music star DJ Cuppy, Temi Otedola established her presence with the launch in 2014 of a blog covering areas spanning fashion, travel, and a book club.

Her Instagram post about Etro’s Forte Dei Marmi pop-up in June generated $113,000 in MIV, while a post with Farfetch in 2020 was worth $68,000, reflecting the progression in her follower count.

Otedola made her acting debut last year as the female lead in Nigerian director Kunle Afolayan’s film “Citation,” the story of a university student who accuses a professor of sexual harassment, which is available to stream on Netflix.

3. Kefilwe Mabote (@kefilwe_mabote): 1.2 million followers on Instagram, 56 percent of the engaged audience from South Africa

Born in the township of Soweto in Johannesburg, Mabote last year published her autobiography “Kefilwe Mabote: Influencer De Luxe – From Soweto to Milan,” which doubles as a guide to becoming an influencer.

Known for her glamorous style, she generated $49,000 in MIV for a post with Ugg in May, but can generally be seen in high-end designer clothing by the likes of Burberry, Tom Ford, and Versace. She even has a dedicated website, kefiscloset.com, to sell her castoffs.

Mabote’s personal life made headlines last year when her then-boyfriend, businessman Edwin Sodi, was caught up in a corruption scandal. She subsequently lost a defamation lawsuit against the weekly tabloid Sunday World.

4. Lesego Legobane (@thickleeyonce): 765,000 followers on Instagram, 66 percent of the engaged audience from South Africa

Photographer, plus-size model and body positivity activist Legobane known professionally as Thickleeyonce also has her own online clothing store, Leebex.

A recent post with Fashion Nova Curve generated $39,000 in MIV; another with Bombay Sapphire was worth $63,000, and a third for Beyoncé’s Ivy Park collection with Adidas generated $50,000.

Legobane revealed last year that she had been selected as an influencer for Rihanna’s Savage x Fenty lingerie line, but last week called out the brand on Twitter for not offering any pay. The tweet was subsequently taken down, but she posted a separate message that read: “Pay Influencers. Creating Content Is Work.”

5. Sarah Langa (@sarahlanga), 579,000 followers on Instagram, 61 percent of the engaged audience from South Africa

A close friend of fellow influencer Kefilwe Mabote’s, Langa landed her first paid gig with South African department store chain Woolworths in 2015. She has frequently countered criticism from haters by highlighting her academic achievements, which she lists on her Instagram biography.

Langa works with a variety of brands including hairstyling appliances company GHD and mobile phone maker Samsung. She generated $31,000 in MIV for a recent post with fast-fashion e-tailer PrettyLittleThing; $26,000 with Nespresso, and $16,000 with Patrón Tequila.

One of her most recent Instagram posts shows her unboxing an Hermès Birkin handbag in a promotion for luxury goods sourcing service Aquarius Luxury Concierge.

Content courtesy of WWD & Nairobi fashion hub

 

 

Every Look From Thebe Magugu Fall/winter 2021

The South African Designer Looks Towards The Fantastically-occult For His Latest Short Film And Collection

At the intersection of Black History Month and Women’s History Month, fashion has found a way to honor the strong, female ancestors that came before them.

For South African designer Thebe Magugu, it was an easy choice. At the core of his Fall/Winter 2021 collection, African spirituality and female divination are celebrated at full volume. The collection titled “Alchemy” explores the occult, cultural heritage of the South African upbringing, and the modern women changing the landscape.

“This season, I wanted to have a conversation with traditional healers, who have divinely been given powers to answer our most burning questions, and who act as a conduit between various realms, often by using objects of divination,” The LVMH prize-winning young designer writes. “It’s a very particular kind of strength, one that doesn’t show-off and relies heavily on the natural.”

In lieu of a traditional runway for Paris Fashion Week, like many other labels, Thebe Magugu’s instead greenlit a short film to showcase the Fall/Winter 2021 garments. The film, titled BANYOLOYI A BOSIGO (Ultimate Midnite Angels), tells a Romeo and Juliette-esque story of neighboring tribes in the desert. Shot and written by Kristin-Lee Moolman, the film expresses the intersectionality behind modern South African women and how they are not a monolith.

“I want female characters to have their own agency and can be heroes or anti-heroes without having to conform to the cinematic trope of women having to go experience major trauma to be allowed to be the same level of ‘badass’ as their male character counterparts,” Moolman writes.

Magugu’s collections often have a sociopolitical meaning. The South Africa-based designer’s Spring/Summer 2020 collection was an ode to the revolutionaries who fought to end apartheid while his Spring/Summer 2021 collection honed in on Johannesburg’s spies in the latter half of the 20th century.

The collection’s draping, colors, and textures all allude to the magical elements found in his homeland. Sharp tailoring, high hats, and fluttering capes add a mystical perspective to Magugu’s models. On a plain background standing at the center of a rug, the models highlighted in the campaign give the camera an icy stare, as if they are hexing you with their divine powers.

Dressed as warriors, feminine healers, and modern working-women, Magugu incorporates both the spiritual and fun. A hat made of light blue dyed feathers sits atop a model’s head while fringed detailing adds a playful, ’70s touch to the bottom of skirts and dresses. The look isn’t complete without a pillbox hat, a sign of American royalty and elegance in the days of Jacqueline Kennedy-Onassis.

Every cut, print, and dye is integral to the label’s storytelling. The designer worked with Noentla Khumalo, a stylist, and healer who provided inspiration for Magugu’s occult-chic prints. Fabric makers Larisa Don, Adachi San, and BYBORRE used traditional materials and practices to inject spirituality into the DNA of Magugu’s work. The short garment list, clocking in at just under 20 looks, is another testament to Magugu’s continued efforts involving sustainability.

Check out the gallery above to see every look from Thebe Magugu’s Fall/Winter 2021 collection.

Content courtesy of  CR Fashion Book & Nairobi fashion hub 

Whitney Madueke Re-envisions Traditional Nigerian Fabrics for a New Generation

Growing up, Whitney Madueke watched on the sidelines as her parents got dressed up for Nigerian weddings and parties. “My dad would play pretty background music and you knew he was getting ready to go out,” she says, laughing. “I was mesmerized at how my parents would pair their traditional Nigerian attire with modern pieces from the Western world tradition, mixed with, like, a pair of Gucci sunglasses,” she quips.

As a student in England, Madueke realized that her own cultural encounters started influencing her fashion choices in the same way as her father a mix of trendy and time-honored pieces. “I started mixing Nigerian pieces like a Buba blouse, a top with long loose style sleeves, with a pair of jeans.

https://www.instagram.com/p/CBL3ax6HI2z/?utm_source=ig_embed

Or I’d find myself mixing traditional silk fabrics with more modern materials,” she says. Drawing on her African background and her love of fashion, Madueke, 26, set out to launch her own eponymous fashion line, which went live on her website and on Instagram in June. Currently living in New York, Madueke frequently travels back to London to visit her siblings and spends winters with her parents in Nigeria, where her line is based.

Here, we chat with Madueke about her own style, her clothing line, and her favorite designers to shop now.

Marie Claire: How did you get your start in fashion?

Whitney Madueke: Since I was little, I’ve had an interest in fashion and fashion design. I wanted to study fashion in college, but I figured my parents would say no to that, so I went to college in England to study law. I needed a creative outlet there, so I started a fashion and beauty YouTube channel and an Instagram but I wasn’t really happy with law. I was like, What is my life? What’s my next step? I needed to do something that would make me happy, so I decided to move to New York to study fashion design at Parsons in their Associate’s Degrees for Professionals program. Last year, I started working on the launch of my clothing brand, Whitney Madueke.

MC: What was the inspiration behind your new fashion line?

WM: Nigerian fashion represents the people, but it also tells the story of the country and its surrounding nature. I wanted my clothing line to tell more African stories and to expand on who I am as a Nigerian and African woman in the fabrics, the silhouettes, and the vibrant colors.

MC: Tell us about Lagos Fashion Week.

WM: Just like New York, Lagos fashion week is a great way for the fashion community to connect with one another. Designers tell stories through their collections using traditional Nigerian fabrics like Adire fabrics, Kente and Akwete cloths. As a Nigerian fashion designer, I love celebrating a diverse group of designers telling the story of home. Lagos Fashion Week was scheduled for late October this year, but in light of the #EndSARS protests [centered around police brutality in Nigeria], the event has been postponed.

MC: How do you get dressed in the morning?

WM: It depends on how I feel that day, but I tend to gravitate towards bright colors, especially vibrant, primary colors that stand out in a room. I also love versatility I’m always looking for great basics that I can pair in numerous different ways.

MC: Who are some of your favorite designers right now?

WM: Social media has made it so much more accessible for global designers to have a voice, and I’m able to actively find and support more African designers. Two of my favorites are Abiola Olusola and Onalaja. Both are Black women designers that embody timeless fashion. Their pieces are crafted from African textiles and include intricate beading techniques.

Written By Marie Claire

Content courtesy of Marie Daire & Nairobi fashion hub 

Podcast: Fashion Africa Now addresses the African fashion industry with Omoyemi Akerele and Roberta Annan

Beatrace Angut Oola discussed the African fashion industry with female bosses Omoyemi Akerele and Roberta Annan on the newly launched podcast, Fashion Africa Now.

With years of experience in the African fashion industry, Akerele and Annan agree there is a need for collaboration and infrastructure amongst resident Africans.

Akerele said in a statement: “African fashion is not a trend. It’s here to stay. Not just a philosophised and a romanticised movement… There are people whose lives depend on this ecosystem.”

#1 EPISODE 21 OCTOBER 2020

Female Bosses of Fashion in Africa: Omoyemi Akerele & Roberta Annan

Listen in to a candid and fiery conversation Beatrace Angut Oola has with Omoyemi Akerele, live in Lagos, the highly sought-after driving force for much of Nigeria’s fashion industry; and Roberta Annan, with a strong business development background who kickstarted her place in fashion in the UN, and live in Accra.

Listen to her Podcast 

With years of experience in the African fashion industry, these formidable women agree on the need for infrastructure and collaboration amongst resident Africans and in the diaspora. “African fashion is not a trend. It’s here to stay. Not just a philosophised and a romanticised movement… There are people whose lives depend on this ecosystem” (Omoyemi). So we ask you, what is African fashion?

Introducing Fashion Africa Now’s Podcast

The first episode of Fashion Africa Now Podcast will drop soon, and Beatrace Angut Oola will be airing every second Wednesday. Here’s a quick taste of what’s to come. Stay tuned…

Content courtesy of Fashion Africa Now, Fashion United Uk & Nairobi fashion hub

Nat & Liv

The series features social influencers and cousins Natalie Halcro and Olivia Pierson, along with their close-knit families, as they juggle their lives between the beauty and fame of Los Angeles and their humble and hilarious roots in Vancouver.

 

Having established themselves as beauty and fashion influencers over the last few years, Natalie and Olivia have grown considerable social media followings, but they know that in order to make it in Los Angeles they need to do more than take a good selfie.

We wanted to create a line for women to feel confident, fearless and powerful. When developing these styles it was important for us to select elegant textures and colors to accentuate the curves of each and every figure.

We are so excited to share these pieces with you and truly hope they bring you as much joy as they have brought us. We can’t wait for you to share your photos with us!

After gaining business experience through various brand partnerships, Nat and Liv look to their brothers, Joel and Owen, to help build their brand as they work toward curating their first fashion line. The girls take time from their busy schedules to go back to Vancouver, showing a portion of their lives that can’t be found on any social platform.

Their loud and lively moms, Rhonda and Julia, are sisters and the glue that holds this eccentric group together through vacations and weekly Sunday night dinners.

Natalie is also close with her sister Stephanie, the eldest cousin, who is a free-spirited, eclectic personality and sometimes struggles to find her place in the group, often identifying herself as the “black sheep.” From quirky parents to competitive siblings, this crew takes on all of life’s adventures together and proves that no amount of fame can rival a family’s bond.

Relatively Nat & Liv is produced by Machete Productions and Cineflix.

This article originally appeared on NBC

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