The Bata Designer Apprentice competition is first of its kind in Kenya and East Africa, is a product development initiative that aims to give students and emerging designers in Kenya the opportunity to create a classic shoe for Bata, while gaining experience working at one of the biggest footwear manufacturer based in Limuru Kenya.
Student from University of Nairobi , Cynthia Allela, is the winner of Bata Designers Apprentice competition and will now have her design sold in select Bata outlets countrywide.
Meet The Designer’s
The Process Work with a select number of designers (five) to design an affordable shoe or collection for Bata Kenya to be produced in our Limuru factory using existing equipment. Invite the designers for a factory visit and product development review to understand our production processes. Designers can include an aspect of technology in the shoes designed. The designers then presented their concepts and prototype shoes to a Bata panel of judges who graded their work, determining the winner. Directors of Design schools from the University of Nairobi and the Technical University of Kenya were contacted by the PD Manager to propose names of their current students in undergraduate design courses and emerging designers who completed undergraduate design courses not more than 9 years before, with priority given to Textile, Fashion and Product designers. From the list provided designers were contacted on phone to confirm if they were interested in taking part in the competition; 10thMay 2017-list narrowed down to 9 designers. 12thMay 2017-Designers present portfolios in Bata Limuru and selection narrowed down to 4 designers.
Designer Apprentice Story We have all grown up with Bata and hold fond memories of the excitement we felt when we got a new pair of Toughees for back to school, wearing Bullets during PE classes, Ngoma, Sandak, PataPata and the Safari boots our dad or favorite uncle always wore. “Bata Designers Apprentice”is a Bata Kenya Product Development initiative that wants student and emerging designers in Kenya to be part of creating a classic shoe for Bata through a designers competition while gaining experience working in one of the biggest footwear manufacturer in Kenya and East
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Content Courtesy Of Bata Kenya &Nairobi Fashion Hub
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