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The Rise of Luxury Brands in Kenya: A Growing Market for High-End Fashion

The Rise of Luxury Brands in Kenya: A Growing Market for High-End Fashion

Oscar Alochi

February 19, 2025

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Kenya's fashion industry is undergoing a remarkable transformation, with luxury brands increasingly carving out their place in the country’s retail market. As urbanization, rising disposable incomes, and digital connectivity fuel the demand for high-end fashion, both international designer labels and homegrown luxury brands are thriving. From global names like Gucci and Rolex to local pioneers such as KikoRomeo and Adele Dejak, the Kenyan luxury scene is expanding rapidly. However, challenges such as high import taxes, counterfeit products, and evolving ...

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Five Key Takeaways from New York Fashion Week AW25

Five Key Takeaways from New York Fashion Week AW25

New York Fashion Week AW25 unfolded against a backdrop of uncertainty, yet it delivered compelling creativity from both established and emerging designers. Veronica Leoni’s debut at Calvin Klein redefined minimalism, while Michael Kors remained steadfast in his signature optimism. Leather emerged as the season’s dominant texture, seen in everything from tailored jackets to fluid skirts. Stuart Vevers reinforced Coach’s commitment to sustainability through reworked materials, and Tory Burch showcased a refined take on modern American fashion. Despite ...

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Tory Burch Fall 2025: A Modern Take on American Sportswear

Tory Burch Fall 2025: A Modern Take on American Sportswear

Tory Burch's Fall 2025 collection, showcased at the Museum of Modern Art during New York Fashion Week, offered a modern take on American sportswear. Burch explored "twisted American sportswear" through oversized silhouettes, a rich brown palette, and playful textures. Think layered looks like quarter-zip-ups with blocked track pants and sweater vests over striped shirts. Animal prints and unique embellishments added intrigue, while tailored wool coats contrasted beautifully with wool and jersey skirts. The collection resonated with celebrities like Martha Stewart and ...

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The Invisible Stitch: Why Are Fashion’s Top Designers Still Mostly Men?

The Invisible Stitch: Why Are Fashion’s Top Designers Still Mostly Men?

The fashion industry has long been hailed as a progressive and creative space, yet its leadership tells a different story. Despite women making up the majority of fashion design students and historically driving the textile industry, over 90% of the creative directors at major fashion houses today are men. Recent shake-ups at brands like Gucci, Chanel, and Dior have only reinforced this trend, replacing the few female leaders such as Maria Grazia Chiuri and Virginie Viard with male designers. This imbalance ...

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The Rising Stars of New York Fashion Week Fall 2025: Meet the Designers Redefining American Fashion

The Rising Stars of New York Fashion Week Fall 2025: Meet the Designers Redefining American Fashion

New York Fashion Week (NYFW) stands as a beacon of creativity, setting the global stage for designers to unveil groundbreaking trends. From avant-garde collections to reimagined classics, this season’s NYFW was a celebration of diversity, innovation, and cultural expression. As the industry embraces sustainability and digital transformation, the runway showcased not just garments but a vision of the future—where fashion meets technology and individuality reigns supreme. In this issue, we delve into the standout moments of NYFW, from ...

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