North Devon fashion brand is helping to fight Coronavirus in African countries
A not-for-profit fashion brand based in North Devon has donated more than £3,500 to help the fight against coronavirus in African countries.
Origin, founded by Alice and Tom Cracknell from Woolacombe, is helping African communities fight the spread of Covid-19 with its Every Single Penny campaign.
Origin has always donated 100 per cent of its profits to humanitarian projects in Gambia, Ethiopia, Mali and more recently, Togo.
But in response to the global pandemic the husband-and-wife-team have upped their donations to include 100 per cent of all revenue from every garment sold.
The money will be donated in the form of cash grants to enable projects in each country to purchase PPE locally, provide improved sanitation and help educate communities.
Origin has already donated £3,500 and counting since the beginning of April.
Alice said: “While the UK continues its lockdown, the pandemic is only touching the surface in Africa and it is a sad fact that with less resources the repercussions there will be much greater than those we face here.
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Thank you to all our supporters and everyone who has, and still is, making a huge difference to these projects. Shout out to the amazing @cuppasunshine, the beautiful @0bellebrown0, the fantastic @georgia.morgan.art, endlessly enthusiastic @hannabeth714, the legend Suzanne (@tedpike), A&E doctor (and model 😘) @nekssssss and finally the completely brilliant @shenni2009 for sending clips in. We wanted to feature everyone but the video would have been too long, so we'll be sharing your shots separately. Thank you all ❤️
“We felt it was extremely important, now more than ever, to continue in our support of communities in developing countries which is why we’ve launched Every Single Penny.
Content courtesy of Origin Africa