Saturday 26th of September 2026

Nairobi, Kenya

The Journey of African Fashion to the global market

On November 19th 2020, the Intra-African Trade Fair (IATF2021), will present an expert panel discussion focused on African Fashion: The Journey to the Global Market.

This online event, designed for the emerging African Fashion sector is part of a series of digital events supporting the creative programme that will take place at the second edition of the Intra-African Trade Fair (IATF2020) in Kigali, Rwanda, from September 6th to 12th, 2021, under the theme “Building Bridges for a Successful AfCFTA”.

 

It will be presented by The African Export-Import Bank (Afreximbank), in collaboration with the African Union Commission (AUC) and the Government of the Republic of Rwanda. IATF2021 will include a comprehensive creative programme with fashion being a key pillar.

The conversation will focus on some of the key links in the fashion value chain, specifically  creativity (and protecting it through IP policy), global reach and distribution, and access to finance.

A range of successful fashion icons on the panel will share their journeys to global success through this filter, unpacking how they were able to secure the financing and global reach to support their creative visions.

The panel will also include representatives from Afreximbank and The African Development Bank. They will provide further insights on how the sector can access some of the resources required to build the monetisation ecosystem in this viable sector.

This engaging and interactive discussion is aimed at emerging fashion entrepreneurs across the fashion industry value chain and is free to attend, although pre-registration is essential.

Panellists

Kibonen Nfi – Founder & Creative Director KibonenNY

Lulu Shabell – Co-Founder African Youth Mentorship Network

Emanuela Gregorio – Economist and Fashionomics Africa Coordinator at the African Development Bank Group

Abisade Adenubi – Founder and CEO of Heritage Apparels

Register here for live webinar 

Content courtesy of Intra African Trade Fair & Nairobi fashion hub 

Bombchel, A West African Clothing Store, Employs Refugees Living In Atlanta

The phrase “ethical fashion” covers a range of issues such as working conditions, exploitation, the environment and animal welfare.

Bombchel, an ethical fashion brand offering contemporary West African clothing and merchandise made in Liberia, has opened its first shop in the United States. The store opened in October and is located in Ponce City Market.

Archel Bernard is the owner and founder of Bombchel (both the factory in Liberia and the store in Atlanta). She joined “City Lights” host Lois Reitzes to talk about her factory, which employs women affected by the Ebola crisis, and the store, which employs refugees residing in Atlanta.

Interview Highlights

Why she moved to Liberia after graduating from Georgia Tech:

“My family is Liberian refugees. My mother and father grew up there and left because of the war, and my grandfather stayed in Liberia for a long time. For me, when I graduated, I wanted to connect with home. In so many ways, I feel like I went back to hopefully see him, even though he had passed. So as I build my business, sometimes I have conversations with him in my head like, ‘Would he be proud of the way I’m doing things?’ Liberia was once such a shining example of an independent African republic, and now we’re consistently the poorest. I know that we as a people are stronger and better than what we may seem to be right now, and I wanted to be a part of that story.”

Why she employs an all-female staff of Ebola survivors in Liberia:

“When the Ebola crisis started to slow down, I returned to Liberia. I opened the Bombchel Factory in 2016 so that I could hire and train women from backgrounds of poverty who wanted to work in fashion, but maybe didn’t feel like they could … similar to me because we were in Liberia. For me, I’m so sincerely proud to be a Liberian woman, and I wanted to bring other women that look like me into this fashion space. I felt like it was the way I could do my part.”

The garments and fashion offered at Bombchel:

“I think every woman should be able to wear this African clothing, but she should be so comfortable. We don’t do any zippers, just a lot of elastic, a lot of wraps and ties, so that things can fit a bunch of different body types in a way that is flattering to you. I feel like we’ve really reimagined the way people can wear African clothing, so you can wear it casually in your home or step out for the night. We just really try to fit a whole bunch of different lifestyles, ethnicities, skin tones and body types.”

Her mission for giving back to the Atlanta refugee community:

“I’m a refugee, and I think when people look at me, they don’t see it. I’m hiding in plain sight, and as I sit in the background and hear conversations around me about what refugees are, and where they should be allowed to go, and how they should be allowed to get there, I think about what my family was able to offer me because they sought a better life. I want us to normalize working around refugees, shopping with immigrants, people of color. I feel like we don’t really know everybody’s background, and I think the more we know, the more we can

Bombchel is located on the second floor of the Central Food Hall, next to Cobbler Union.

Content courtesy of WABE & Nairobi fashion hub  

Whitney Madueke Re-envisions Traditional Nigerian Fabrics for a New Generation

Growing up, Whitney Madueke watched on the sidelines as her parents got dressed up for Nigerian weddings and parties. “My dad would play pretty background music and you knew he was getting ready to go out,” she says, laughing. “I was mesmerized at how my parents would pair their traditional Nigerian attire with modern pieces from the Western world tradition, mixed with, like, a pair of Gucci sunglasses,” she quips.

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As a student in England, Madueke realized that her own cultural encounters started influencing her fashion choices in the same way as her father a mix of trendy and time-honored pieces. “I started mixing Nigerian pieces like a Buba blouse, a top with long loose style sleeves, with a pair of jeans.

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Or I’d find myself mixing traditional silk fabrics with more modern materials,” she says. Drawing on her African background and her love of fashion, Madueke, 26, set out to launch her own eponymous fashion line, which went live on her website and on Instagram in June. Currently living in New York, Madueke frequently travels back to London to visit her siblings and spends winters with her parents in Nigeria, where her line is based.

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Here, we chat with Madueke about her own style, her clothing line, and her favorite designers to shop now.

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Marie Claire: How did you get your start in fashion?

Whitney Madueke: Since I was little, I’ve had an interest in fashion and fashion design. I wanted to study fashion in college, but I figured my parents would say no to that, so I went to college in England to study law. I needed a creative outlet there, so I started a fashion and beauty YouTube channel and an Instagram but I wasn’t really happy with law. I was like, What is my life? What’s my next step? I needed to do something that would make me happy, so I decided to move to New York to study fashion design at Parsons in their Associate’s Degrees for Professionals program. Last year, I started working on the launch of my clothing brand, Whitney Madueke.

MC: What was the inspiration behind your new fashion line?

WM: Nigerian fashion represents the people, but it also tells the story of the country and its surrounding nature. I wanted my clothing line to tell more African stories and to expand on who I am as a Nigerian and African woman in the fabrics, the silhouettes, and the vibrant colors.

MC: Tell us about Lagos Fashion Week.

WM: Just like New York, Lagos fashion week is a great way for the fashion community to connect with one another. Designers tell stories through their collections using traditional Nigerian fabrics like Adire fabrics, Kente and Akwete cloths. As a Nigerian fashion designer, I love celebrating a diverse group of designers telling the story of home. Lagos Fashion Week was scheduled for late October this year, but in light of the #EndSARS protests [centered around police brutality in Nigeria], the event has been postponed.

MC: How do you get dressed in the morning?

WM: It depends on how I feel that day, but I tend to gravitate towards bright colors, especially vibrant, primary colors that stand out in a room. I also love versatility I’m always looking for great basics that I can pair in numerous different ways.

MC: Who are some of your favorite designers right now?

WM: Social media has made it so much more accessible for global designers to have a voice, and I’m able to actively find and support more African designers. Two of my favorites are Abiola Olusola and Onalaja. Both are Black women designers that embody timeless fashion. Their pieces are crafted from African textiles and include intricate beading techniques.

Written By Marie Claire

Content courtesy of Marie Daire & Nairobi fashion hub 

Full List of winners at Couture Africa Style Awards 2020

The Gala for the 2020 Couture Africa Style Awards went down over the weekend and Citizen TV Swahili news anchor Lulu Hassan was crowned the Most Stylish TV and Radio Personality of the Year.

Actress Catherine Kamau popularly known as Kate Actress took home two Awards; Most Stylish Person of the Year (Female) and Most stylish entertainer of the year.

Mombasa Governor Ali Hassan Joho won the award for the most stylish Male Public Servant, as Comedian Eric Omondi got recognized for being the most stylish male content creator.

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Full List of Winners 
Most Stylish Entertainer (Famale)

Akothee
Fena Gitu
Catherine Kamau – Winner 
Brenda Wairimu
Teacher Wanjiku
Muthoni Drummer Queen

Most Stylish Content Creator (Famale)

Joy Kendi
Maureen Waititu – Winner 
Maxine Wambosha
Farhana Oberson
Nyawira Mumenya
Fashionable Stepmum

Most Stylish Content Creator (Male)
Chef Ali Mandhri
Vinnie O
Eric Omondi – Winner 
Muriuki Kagiri
Eli Mwenda
Mulanda Kombo

Most Stylish Sports People (Famale)

Emily Muteti
Evelyn Okinyi
Sabrina Simadar
Hellen Obiri
Naomi Wafula
Janet Wanja – Winner 

Most Stylish Sports People (Male)

David Rudisha
Billie Odhiambo
Eliud Kipchoge – Winner 
Ronald Okoth
MacDonald Mariga
George Manangoi

Most Stylish Public servant (Famale)

Nadia Ahmed
Judge Mumbi Ngugi
Hon. Gladys Shollei
Achie Ojany Alai
Hon. Naisula Lesuuda
Hon. Amina Mohamed – Winner 

Most Stylish Public servant (Male)

Hon. Ababu Namwamba
Sen. Joshnson Sakaja
Gov. Hassan Joho – Winner
Hon. Otiende Omollo
Hon. Abdulswamad Shariff
Hon. Najib Balala

Most Stylish Person of the year (Famale)

Julie Gichuru
Catherine Kamau – Winner 
Sylvia Mulinge
Hon. Joyce Lay
Diana Opoti
Sonal Maherali

Most Stylish Person of the year (Male)

Sir. Charles Njonjo
Zeddie Loky
James Maina
Martin Keino
Vinnie O
King Kaka – Winner 

Most Stylish Entrepreneur (Famale)

Michelle Ntalami – Winner 
Carol Kinoti
Rita Muchiri
Dr. Jennifer Riria
Jennifer Barasa

Most Stylish Corporate (Famale)

Rabecca Miano
Carol Ndungu – Winner 
Beth Muthui
Brenda Mbathi
Sheila M’Mbijiwe
Dr. Betty Radier

Most Stylish Corporate (Male)

Kris Senanu – Winner 
Joshua Oigara
Captain Ronald Karauri
Jimi Kariuki
Geoffrey Odundo
Dr. David Wachira

Most Stylish TV and Radio Personality (Female)

Amina Abdi
Beatrice Marshall
Jane Ngoiri
Lulu Hassan – Winner
Talia Oyando
Tracy Wanjiru

Most Stylish TV and Radio Personality (Male)

Jamal Gadafi
James Samart
Mc Jessy – Winner 
Michael Gitonga
Miano Muchiri
Muthee Kiengei

The People’s Choice Award (Female)

Ms Fawwie
Christine Obiero – Winner
Lynne Wangui

The People’s Choice Award (Male)

Kiptala
Amar Jonathan
Mike Mwaura – Winner

Congratulation to all winners 

Content courtesy  of Couture Africa Limited & Nairobi fashion hub

African Inspired ‘Black Panther’ salute gallops into Sunnydale

Jade Williams, an Oakland School for the Arts fashion design student, carefully crisscrossed each strand of hair until the long braid was finished. Turquoise, white and yellow beads were added until the dark mane was filled with decoration, making a gentle clattering sound as they struck together.

Brianna Noble, left, her friend Dale Johnson, and Noble’s sister Brittany Lewis, ride their horses through the Sunnydale neighborhood clad in their “Black Panther” inspired costumes during a socially distanced Halloween event on Friday, October 30, 2020, in San Francisco, Calif. Noble is the founder and owner of Mulatto Meadows, an equestrian business.

Noble brought three horses to the Sunnydale Boys & Girls Club for a socially distanced Halloween event. The horses were outfitted in costumes in tribute to the movie ÒBlack PantherÓ and its Afro-futurist style by students in the fashion design program at the Oakland School of the Arts, where Noble attended high school. Noble was already a figure in the community before her viral fame for bringing her horses to the area, her sister Brittany Lewis is a San Francisco police officer in the Sunnydale neighborhood.

It was the high school freshman’s first time styling a horse, and the animal was surprisingly patient during the hour-long process.

“They’re really well behaved,” Linda Ricciardi, the school’s fashion design chair, said of the three horses her students were grooming, dressing and painting on Friday in a vacant lot above San Francisco’s Sunnydale neighborhood. “We’re excited to be a part of this, it’s been something positive the students have been looking forward to all month since Bri approached us with the project.”

The project was designing and constructing costumes for three riders and their horses in the Afro-futurist style of the movie “Black Panther,” which is as known as much for its Academy Award-winning fashion by Ruth E. Carter as it is for its groundbreaking depiction of Black superheroes. Brianna Noble, founder of the nonprofit horse education program Humble, invited the school to be part of Sunnydale’s Community Day Halloween celebration once she knew this year’s ride would be celebrating the comic book blockbuster and its star, the late actor Chadwick Boseman.

Noble is an alumna of the arts school and is well-known in the community after a photo of her riding her horse ahead of the downtown Oakland protests over the Minneapolis police killing of George Floyd went viral in May.

“When ‘Black Panther’ came out, I watched it five times,” said Williams, the first-year student. “I knew I wanted to tie Black Lives Matter and Black history into my costume designs.”

For the second year, Noble and her sister, Brittany Lewis, brought horses to the neighborhood for a festive ride down Sunnydale Avenue. They were joined by a third rider, Dale Johnson, with all three equestrians and their mounts decked-out in full Wakanda style. Wakanda is the fictional country where “Black Panther” is set.

“This is the kids show,” said Noble, getting her face painted in a African-inspired design. “It’s all about the kiddos and their vision of what they want this to be. My job here is to help facilitate things for them. If anything, I’m just a horse safety officer: It’s their hair design, their costume designs, their ideas. We want to showcase that for the community.”

Lewis, a police officer in the Sunnydale neighborhood, sat in Noble’s combination horse trailer and RV while getting gold-tipped false eyelashes glued on. The sisters joked that they named their three-rider tribe “Watusi Wakanda” after the muscular African cattle breed.

“I feel so pretty right now,” said Lewis, adjusting her elaborate gold hoop necklace and beaded collar. “I feel like … back to my roots.”

Lewis is part of the San Francisco police housing team in the Ingleside District, which works to build relationships between the police and the Sunnydale community.

It’s “more of a proactive community policing approach,” Lewis said. “Build trust and essentially have fun, show the human side of law enforcement. This is just another level of having fun and bringing people together. Horses, they’re the key to your heart, how can you not be happy?”

Once horses and riders were painted and dressed, it was was time to mount up. The three riders shivered as the wind whipped up: Wakanda-style nods to warmer African climates don’t include a lot of coverage against Bay Area elements. After kicking off their shoes they got on their horses, which were blanketed in colorful African print fabrics in lieu of saddles.

“I feel powerful,” Johnson said of his finished look. As for the cold, all three riders hoped the heat of the horses’ bodies would help keep them warm.

Raising her prop spear, Noble yelled out “Watusi, Wakanda forever!” and began the ride three blocks downhill to the Sunnydale Boys & Girls Club and Willie L. Brown Jr. Youth Center, accompanied by a police car playing the “Black Panther” soundtrack for added ambiance.

Cars halted, people stopped on the sidewalk to watch and others came out of their homes. Some shouted hellos to Lewis, others recognized Noble from her viral photograph and Xfinity commercial. A few shouted lines from the movie and made the hero’s signature crossed arm salute. A little boy in his own Black Panther costume stopped in his tracks seeing the horses, lifted his mask and smiled excitedly as he took the whole spectacle in.

As they rode across the Black Lives Matter street mural painted in front of the Boys & Girls Club, the song “Fight the Power” blasted on a sound system. Dozens of people from the neighborhood gathered around to watch as the riders took position on the lawn so residents could pose with the group for socially distant selfies.

After thanking the crowd and acknowledging the work of the Oakland school’s student designers, Noble led her three-person Watusi Wakanda tribe through the neighborhood before heading back up the hill. Michelle Noble, the mother of Brianna and Brittany, was easy to spot in her shirt and mask emblazoned with the words “Proud Mom.”

“I’m proud of both my daughters,” Michelle Noble said. “Growing up in Oakland, being from a lower-middle-class family, the sport (riding) they wanted to pursue, the things they wanted to do, was so far out from what my husband and I knew that it was hard to embrace this because we didn’t know anything about it. This is a reminder to me that when they have a vision and a dream, support it with everything you got.”

Content courtesy of San Francisco Chronicle & Nairobi fashion hub 

The Black Panthers Powerful & Political Style Is Everywhere In 2020

Between the pandemic and countless protests, this year has forced the world to re-examine its politics and values, and the fashion community is no exception. Just last month for SS21, Louis Vuitton sent a clear message down the catwalk about the power of American democracy with its ‘Vote’ sweatshirts, and this year’s virtual Emmys saw a number of celebrities honour the victims of police brutality with their bold beauty choices, like Yvonne Orji, who had the Black Power fist etched into her cropped hair.

Fashion has always been political, though, and what people wear is often considered an extension and expression of their beliefs. No political group has quite understood the power of fashion like the Black Panther Party. Established in 1966 by Bobby Seale and Huey P. Newton, the Black Panthers’ aesthetic has long been admired, and for good reason. The party was born at a time of worldwide revolution and while the Chicano Movement fought for the rights of Mexican Americans and protests against the Vietnam War took place, the Black Panthers were gaining recognition – for both their political message and their style.

“The Black Panther Party were and still are a power image and statement of Black culture,” Taniqua Russ, host of the Black Fashion History podcast, tells Refinery29. Popularising phrases like “Black is beautiful”, the party was intentional in redefining Blackness outside of the white gaze. For Taniqua, it wasn’t only a return to the origins of the Black identity but “a proverbial middle finger to white America”.

By wearing dashikis and traditional Kente cloths, members of the movement were able to express their allegiance to the motherland, Africa, and in the same vein disassociate themselves from the Western world. These practices helped the Black community “embrace African fashion as the symbol of pride and rejection of European standards of beauty,” Taniqua adds.

They spoke to the Black community’s dissatisfaction with the American government, who had continuously brutalised them and ignored them, and their style helped them in their mission to dismantle the image the world had come to identify as ‘the Black American’.

Taniqua, also a content creator and entrepreneur, explains that although the Black Panthers’ style was new and exciting, it was also a point of contention for the Black community. “On one hand, we had leaders who championed dressing in our ‘Sunday best’ to change the way African Americans were viewed. Other leaders said forget the establishment, and this created a militant connotation for the Panthers.”

While the civil rights movement used more subdued fashion to show that they were reputable citizens, the Panthers’ bold style was for the sake of empowerment. Practices like wearing African materials were an essential reminder to the community of their origin, and the influence of these garments is still being seen today. In 2018, social media feeds were flooded with images of people dressed in Ankara prints, traditional headwraps and beaded jewellery as they went to watch Marvel’s record-breaking Black Panther. For Black people worldwide, this moment became a reaffirmation of our appreciation of Africa and a celebration of our roots in a way that was reminiscent of the pan-African movement of the 20th century.

Other stylistic practices like the wearing of the afro were symbolic of the liberation the Panthers were fighting for and sent the message that their focus wasn’t respectability but freedom. By embracing their natural hair, the Panthers were telling the world that they were no longer choosing to assimilate but showcasing their Blackness in its most natural form.

A similar wave has resurfaced over the last 10 years, with the natural hair movement encouraging Black women everywhere to adopt an afro-friendly approach to haircare. Research carried out in 2018 showed that Black women in the USz are now more likely to wear their hair naturally, saying that it makes them feel beautiful. Refinery29 UK’s staff writer Jessica Morgan tells me that wearing her natural hair allows her to walk unapologetically in her whole self. “It’s taken me a long time to break the shackles and learn to love my natural hair, only because everything I see tells me that Black hair is ugly,” she says. Thanks to Instagram pages like @naturalhairloving and @kinkyhairrocks, we’ve been able to see the versatility and beauty of natural hair.

This expression of Black identity was the first of its kind and, like the uniform of the party, a demonstration of their commitment to reform. From the Free Breakfast for School Children programme to classes on politics and economics, the Panthers dedicated themselves to creating the change the government was failing to. Their head-to-toe black ensemble – featuring berets, sunglasses, turtlenecks and leather outwear – sent a clear message that they were unwavering in their stance and would take matters into their own hands if necessary. “Power.

Radicalisation. Change. Hope. One image can speak a thousand words,” says Jessica of the Black Panther Party uniform and what it represents. Taniqua adds that the uniform has impacted Black fashion for the better: “We now view afros and the all-black get-up with the beret as a symbol of power and a deep love for our community… The Black Panther Party encompassed everything that Black communities needed.” It’s translating to sales, too: according to shopping platform Lyst, searches for berets are up 41% week-on-week this season.

In what has been one of the most politically exhausting years of the 21st century, more and more people are adopting this aesthetic to express themselves and their frustrations. Ade, a lone wolf activist, has been to countless protests this year and each time has opted to replicate the Black Panther Party style with her own twist. “Sometimes, I like to have art drawn on my face, it reminds me of where I come from in the motherland, Nigeria,” she tells me. A model and prominent speaker for many protest groups, Ade has adopted this style because of the message it sends about her, as well as others who join her in this form of protest.

“When I see others dressed like me, I see how confident they are in expressing themselves. It makes me feel strong, fierce and bold,” she continues. Jessica also took to the streets in head-to-toe black and a beret to protest this year, and agrees that fashion can speak volumes. “Black signifies resistance without having to say anything. My outfit was a symbol of the Black community’s struggles and hardships everywhere. It was a nod to my peers to say, ‘I see you, I feel you, I got you’.”

In August, the protest group Forever Family Force marched in Brixton in all-black, complete with berets and bulletproof vests. Model Adwoa Aboah covered the September issue of British Vogue sporting her natural hair, a leather midi skirt and a black beret, and who can forget Beyoncé’s legendary Super Bowl performance in 2016? A turnout that didn’t just reference the Black Panthers but served as a bold demonstration, forcing the world to look back at how far it’s come (or how little it’s moved forward) in terms of race relations.

“Take Naomi Osaka’s masks at the US Open,” says Jessica, pointing to this summer’s Black Lives Matter protests across the world. “She chose to wear a Breonna Taylor face mask: a clear statement and tribute. Lewis Hamilton wore a Black Lives Matter T-shirt and helmet at F1, while Alesha Dixon wore a BLM necklace on Britain’s Got Talent. What you choose to wear can send a clear message without any words leaving your mouth.”

It’s clear that the legacy of the Black Panther Party’s politics and choice of attire still resonates today. The way they mobilised simple items of clothing for their cause is testament to the power of fashion and their celebration of self-expression via aesthetics rings just as true now as it did then.

Content courtesy of Refinery 29 & Nairobi fashion hub 

Archel Bernard Making Bold Moves in Africa Fashion Industry 

“I’m sort of from everywhere.”

That was Archel Bernard’s response when asked where she’s from. The journey of life sometimes takes unexpected detours.

Born in Liberia, as a child Bernard came to Georgia with her family, refugees of war. “We were the only Black family in the neighborhood, the only African family, the only refugees. We were the only.”

She attended high school in Metro Atlanta and then enrolled at Georgia Tech. “It was the first school I was admitted to that my mother was really excited about. My grandparents never thought anyone in my family could go to school like Georgia Tech,” Bernard said.

She was very active on campus, including working at the Georgia Tech Cable Network reporting on stories about life at Tech.

After earning her degree in history, technology, and society from the Ivan Allen College of Liberal Arts in 2011, Bernard decided to try her hand at returning to Liberia and continuing to hone her television skills. “I wanted to be the West African Oprah Winfrey.”

She thought she’d work for a year or two in Liberia and return to the U.S. to work in the entertainment industry. But something changed. “I started getting more calls about what I was wearing on television than calls for TV gigs,” she said.

Because shopping options were limited in Liberia’s developing economy, Bernard made her own clothes. She couldn’t afford the wardrobe she wanted to wear, so she developed her own custom dresses from bold African fabrics.

Many African garments are made from rigid fabrics and require large zippers because they are form-fitting. Bernard’s designs buck that trend. “They focus on comfort. Casual, but with contemporary appeal,” Bernard said.

She seized the opportunity and launched her own business in Monrovia, the capital of Liberia. She helped teach women to sew her designs and opened a small factory. Her staff is made up of women earning salaries for the first time in their lives and includes Ebola survivors, victims of sexual abuse, and women with hearing impairments.

Together they opened a small boutique.

“Every time I’d sell one dress, I’d reinvest and make two more,” Bernard said. She called the operation “Bombchel” a play on Archel’s name.

“Georgia Tech stretched my mind in terms of what I thought I could accomplish. So many of my peers started businesses and were doing big things. Thinking about that made me feel like I was capable too.”

The internet and social media helped Bernard expand her designs. After posting pictures and photos on Instagram and developing a website, her customer base grew  and the relationships she built at Tech also helped the business grow.

“Many of my first customers were my friends from Georgia Tech,” she said. “The most invaluable thing has been all the connections I made. Now I’m able to lead in my community.”

Disheartened by a shortage of Black-owned businesses, she reached out to Ponce City Market. They responded and asked how they could do better. After sending her proposal, she now has her own storefront.

“Some of my first customers here were people from Georgia Tech who supported me all along the way,” she said.

The journey has come full circle for Bernard in so many ways.

As a child, Bernard remembered feeling embarrassed when her mother would dress in traditional African garments to pick her up from school. Now, she’s empowered by those colorful patterns and making people feel special wearing them. “It’s important that we see African fashion on everybody,” she said. “We need people to know their purchases matter, and that you can make an impact when you choose to spend money.“

The purchases from Bombchel will continue to support women in Liberia. Each garment has a tag to identify who crafted the custom, handmade item.

“We are making tangible change in the lives of women who work for us.“ It’s change inspired by Bernard’s journey and all the people who have been part of it. Her grandmother, after fleeing Liberia, worked long hours in retail at a J.C. Penney until she couldn’t work anymore. She was at the grand opening of Bombchel.

“Now I own the place. I work for myself in a building that my grandmother once couldn’t shop in,” Bernard said. “It’s my legacy and my family’s legacy.”

Content Courtesy  of Georgia Tech News Center & Nairobi fashion hub 

South Africa’s premier fashion and textile trade fair goes virtual

AllFashion Sourcing, Messe Frankfurt South Africa’s annual trade show for the apparel, textile, footwear and leather industry, will this year be hosted on a virtual platform from 3-5 November due to the Covid-19 pandemic.

An important event on the industry calendar, the exhibition serves to help forge connections between local and international players in the broader textile and fashion value chain.

Instead of postponing the event, the decision was taken to shift AllFashion Sourcing to a digital format to help support southern African manufacturers, retailers and suppliers who are faced with the challenges of doing business during a pandemic and a strained economic climate.

Virtual networking
The trade fair, which used to be known as the ATF Expo and Source Africa, was rebranded to AllFashion Sourcing earlier this year, but the event will retain its winning mix of fashion shows, exhibitors, insightful seminar content and networking opportunities, despite being hosted online.

Messe Frankfurt’s artificial intelligence-powered virtual platform boasts intelligent business-to-business matchmaking capabilities linking buyers to relevant sellers. It also allows for scheduled video meetings between visitors and exhibitors and integrated live streaming of seminars.

AllFashion Sourcing show director Kathryn Frew points out that there are important upsides to the event being held virtually this year, especially when it comes to affordability and reach. It allows exhibitors to market products and services in a more cost-effective manner, and attendees save on associated costs like travel and accommodation.

The AllFashion Sourcing virtual platform will also be live for 3 months, providing lasting value for exhibitors and enabling visitors from around the globe to access the marketplace and seminar content for a far longer period than they would with a traditional exhibition.

Seminar highlights
Topics on the agenda during the AllFashion Sourcing 2020 seminar include:

• The state of the African textile and leathergoods industry
• Why African fashion matters
• Sustainability-led fashion – myth or reality
• Womenswear and menswear 2021 trend forecasts by trend analyst Nicola Cooper
• AGOA (Africa Growth and Opportunity Act) unpacked – the trade benefits, textile-related categories and partner country benefits
• Exporting products to the United States – What U.S. buyers look for
• AllFashion Sourcing Cape Town Young Designers Awards 2020 showcase

“The showrooms and seminar content have been carefully crafted to enhance both the exhibitor and visitor experiences and we are really looking forward to engaging on the virtual destination that we’ve put together,” says Frew.

Below, Frew shares more on what the virtual edition of AllFashion Sourcing can offer attendees, and elaborates on the shift to a digital platform and the post-Covid future of events.

AllFashion Sourcing is free to attend and is taking place online from 3-5 November 2020. Click here for registration and more information on the event.

Content courtesy of Biz Community & Nairobi fashion hub 

Couture Africa Style Awards Gala Night Set For This Weekend

Couture Africa Ltd who are the publishers of Couture Africa Magazine announced nominees of Kenya’s most stylish personalities a few weeks ago. The stylish individuals were grouped in a number of categories including media, entertainment, corporate, politics, and even sports. Having a great understanding and appreciation of the space, the nominees on each of the categories were mostly spot-on.

The list really does cover almost all the well known stylish Kenyans we love such as Charles Njonjo, Chef Ali, Kate The Actress, Diana Opoti, King Kaka, Amina Abdi, Sonia Mehrali, Mulunda Kombo, Joy Kendi, Governor Joho just to mention a few.

The nominations were done by celebrity image consultant Derek Bbanga and media personalities Dr. Ofweneke and Sheila Mwanyigha.

“The Couture Africa Style Awards 2020 Nominees were selected through a vigorous vetting process by our esteemed Nomination Panel with assistance from the Couture Africa Editorial Teams. The focus was on individuals who have a distinct, consistent, and outstanding sense of style,” reads part of the press statement.

Voting officially ended yesterday. Tomorrow October 31st, the winners will be announced at the plush Emara Hotel. The event will also be streamed LIVE to the public on their social media platforms.

Follow the Conversation #CAStyleAwards. Check out the nominees Here

Content courtesy of Couture Africa Limited & Nairobi fashion hub 

The Twyg Sustainable Fashion Awards 2020 Finalists Announced

Twyg has announced the finalists of its Sustainable Fashion Awards for 2020. The annual awards celebrate South African designers leading sustainable, ethical, circular and regenerative practices in the fashion industry.

The designers recognised are intentionally improving fashion’s relationship with nature and people and reflect that fashion can be at the forefront of positive ethical, social and environmental change.
The winners of this year’s awards will be announced on 19 November 2020.

Judging process
The Twyg Sustainable Fashion Awards 2020 judging panel includes content creator Kelly Fung; Cyril Naicker, national co-ordinator of Fashion Revolution; Aaniyah Omardien, founder of The Beach Co-op; Desiree Smal, vice dean Faculty of Art, Design and Architecture at the University of Johannesburg; and Fezile Mdletshe-Mkhize, founder and director of Fezile Fashion Academy.

The judges selected three finalists in each of the Accessories, Trans-seasonal, Nicholas Coutts, Student, Retail and Influencer categories. A fourth finalist was included in the Innovative Design and Materials categories.

The Changemaker Award was not open for nominations. Instead, winners of the Accessory, Innovative Design and Materials, Nicholas Coutts, Trans-seasonal and Student categories will be judged against the criteria set for the Changemaker Award. This category is supported by Country Road which has sponsored R100,000 in prize money to the winner. Country Road’s head designer Maria Rinaldi-Cant will join the panel for the judging of this category.

Twyg consulted WWF South Africa on the criteria for the categories, and the rigorous two-day judging process was independently audited by attorney Elisabeth Makumbi.

2020 finalists
Innovative Design and Materials Award

• Anmari Honiball
• Lara Klawikowski
• Sealand Gear
• The Sewing Café

This award seeks to recognise a designer or brand who uses techniques that minimise textile waste through innovative pattern cutting, the use of pre- and post-consumer fabric waste, and / or reconstruction techniques. The award also seeks to recognise a commitment to using sustainable fabrics in a collection.

Trans-seasonal Fashion Award

• African Renaissance Designs
• Fields
• Tshepo Jeans

This award recognises a designer, brand or collection that promotes trans-seasonal and versatile style. It rewards quality garments whose design aspires to be timeless and which are made to last. This category also recognises brands that remain invested in garments after their sale, for example, through the provision of lifetime guarantees or repair services.

Accessory Award

• Ivy Grace
• Matsidiso
• The Wren Designs

This award recognises an accessory or accessory brand which implements ethical labour practices, limits toxic chemicals and uses sustainable materials to create a quality item and considers end-of-life. Ideally it should be made of compostable materials, but, if not, it should be made using recyclable or recycled materials.

Retail Award

• Chic Mamas Can Do
• Convoy
• Mungo

This award recognises a retailer or a retailing initiative that enhances sustainability, including pre-loved/gently worn, “swop shops”, garment rental, and similar activities. The award is also open to retailers who support local producers, and sustainable design and manufacturing.

Student Award

• KQ_Made
• Loskop
• Vanklan

This award goes to a student who has produced a garment or collection that addresses the challenges of sustainability in fashion in the most innovative, beautiful and practical way.

Nicholas Coutts Award

• Beagle & Basset
• The Seen Collective
• Viviers Studio

This award recognises a designer who uses artisanal craft techniques such as weaving, embroidering or botanical dyeing to make fashion that foregrounds, celebrates and values the skills of the person who makes the garment.

Influencer Award

• Nomfundo Liyanna Basini
• Yasmin Furmie
• Zolani Mahola

This award recognises a personality who has actively promoted sustainable fashion over the last 12 months and who has sparked relevant conversations. On social media and other platforms, the influencer has explained sustainable issues factually and has cautioned against unsustainable fashion habits. The influencer supports conscious brands while promoting the Rs (reduce, reuse, recycle).

Positive design practices and social impact
“The judges’ decisions emphasise exciting directions in fashion such as the made-to-order manufacturing model, trans-seasonal clothing, the upcycling of plastic and textile waste, and increasing the use of handcraft and natural dyes. The attention to collaboration and the healing of our environment is inspiring,” commented Twyg founder and director Jackie May.

In addition to the design practices, the judges appreciated social impact through upskilling and working in collectives.

“We would like to thank the designers and the members of the public for the nominations. And finally from my team and I, congratulations to all the finalists!” said May.

The winners will be announced at a small event (which will be livestreamed) co-hosted with the textile recycling company, Rewoven on Thursday, 19 November 2020 in Cape Town.

Content courtesy of TWYG, Biz Community & Nairobi fashion hub 

Haute Afrika

 

Haute Afrika, (Haute “meaning high standards, class, and elegance in French”),  is an Award winning and internationally nominated contemporary African print brand founded in 2016 by Gracia Bampile. Her aim was to promote African sophistication and elegance by catering for a growing continent.

The brand embodies a modern culture and celebrates Africa’s heritage and shares the story one print at a time. Motivated to break societies stereotypes by infusing art through fashion and sharing the ethnic culture of Africans.

Haute Afrika brand is colorful, significant and explores the African roots and uniqueness that are engraved in Africa as part of its identity. Some of our textiles and fabrics are from different African nations and others are specifically created and printed by Haute Afrika to celebrate Africa as a whole as well as to cater for a more diverse audience by taking Africa to the world.

They believe that clothing can empower confidence, evoke topics and promote Africanism because “when you look good,you feel good.”

In the world of pop culture Haute Afrika maintains African print as its trademark and stand firm in breaking boundaries in order to merge cultures of artistic mindsets together.

They seek to make the availability of quality ready to wear outfits and the conceptualizing of custom made outfits a breeze. A lot of craftsmanship is actually put into every single outfit we make.

Haute Afrika strongly believe there is something about bold African prints that everyone can get to enjoy. Based in South Africa, our clothing has found its way on prominent people in different industries as well as celebrities.

Their  emphasis is and will forever be to give you unique, enjoyable and quality clothing that you will treasure forever.

Not many can say they discovered their ‘why’ before they turned 10. I would like to introduce you to, and request an interview with, Gracia Bampile a fashion entrepreneur who has a beautiful story to tell and is about to release a new HOT collection.

This formidable entrepreneur, who holds an International Relations Degree, has no formal fashion training background, yet she has inserted herself as a trendsetter in an industry booming with talent. She has dressed the likes of Boity Thulo, Maps Maponyane, Mihlali Ndamase, Amanda Black, Thabsie,Zamani Mbatha, Kwesta and many more.

Her latest collection is set to wow fashion lovers at this year’s fashion shows and catch the eye of influencers and the world press. She has already caught the eye of BBC World News and Vogue.

Born in July 1991, on her birthday, Gracia Bampile had what Oprah calls an “Aha moment”.  Her parents had bought her what she calls an ugly African print dress to celebrate.  It was so bad that it inspired her to start making clothes of her own at just eight years old.

https://www.instagram.com/p/CCYfPgVHWI2/?utm_source=ig_embed

Gracia spent hours watching her seamstress grandmother make clothes until she mastered the art. As she grew older, she became concerned about how people didn’t like to wear African print designs especially as day to day wear. She says people had a perception that they can only wear African print clothes when attending events. So, she took it upon herself to disrupt the norm.

In 2015, she founded Haute Afrika, the home of her day to day African print designs made to change the narrative around African fashion.  She travels the continent in the hunt for high quality materials to create designs inspired by Africa’s history, heritage and stories for Africans from Cape to Cairo.

Content courtesy of Haute Afrika & Nairobi fashion hub 

Couture Africa Style Awards 2020 Full List of Nominees

The list for the 2020 Couture Africa Style Awards is out and heavy weights in the media, music, film and corporate industry will be battling for the prestigious Awards in different Categories.

Citizen TV Swahili news anchor Lulu Hassan has been nominated in the, Most Stylish TV and Radio personality (Female) Category, where she will be competing with; NTV’s Tracey Wanjiru, Amina Abdi Rabar, Talia Oyando, Beatrice Marshall and Jane Ngoiri.

The Male Category for Most Stylish TV and Radio Personality will see KTN’s Jamal Gaddafi face-off with Michael Gitonga, James Smart, Muthee Kiengei, MC Jessy and Miano Muchiri.

The voting process is currently ongoing via castyleawards.com under the slogan “…because life is too short to wear boring clothes”.

The battle for the Most Stylish Entertainer (Male) has been narrowed down to; King Kaka, Otile Brown, Lenana Kariba, Willy Paul, Chimano and Khaligraph Jones.

Full List of Nominees & Categories:
Most Stylish Entertainer (Famale)

Akothee
Fena Gitu
Catherine Kamau
Brenda Wairimu
Teacher Wanjiku
Muthoni Drummer Queen

Most Stylish Content Creator

Joy Kendi
Maureen Waititu
Maxine Wambosha
Farhana Oberson
Nyawira Mumenya
Fashionable Stepmum

Most Stylish Content Creator
Chef Ali Mandhri
Vinnie O
Eric Omondi
Muriuki Kagiri
Eli Mwenda
Mulanda Kombo

Most Stylish Sports People

Emily Muteti
Evelyn Okinyi
Sabrina Simadar
Hellen Obiri
Naomi Wafula
Janet Wanja

Most Stylish Sports People

David Rudisha
Billie Odhiambo
Eliud Kipchoge
Ronald Okoth
MacDonald Mariga
George Manangoi

Most Stylish Public servant

Nadia Ahmed
Judge Mumbi Ngugi
Hon. Gladys Shollei
Achie Ojany Alai
Hon. Naisula Lesuuda
Hon. Amina Mohamed

Most Stylish Public servant

Hon. Ababu Namwamba
Sen. Joshnson Sakaja
Gov. Hassan Joho
Hon. Otiende Omollo
Hon. Abdulswamad Shariff
Hon. Najib Balala

Most Stylish Person of the year

Julie Gichuru
Catherine Kamau
Sylvia Mulinge
Hon. Joyce Lay
Diana Opoti
Sonal Maherali

Most Stylish Person of the year

Sir. Charles Njonjo
Zeddie Loky
James Maina
Martin Keino
Vinnie O
King Kaka

Most Stylish Entrepreneur

Michelle Ntalami
Carol Kinoti
Rita Muchiri
Dr. Jennifer Riria
Jennifer Barasa

Most Stylish Corporate (Famale)

Rabecca Miano
Carol Ndungu
Beth Muthui
Brenda Mbathi
Sheila M’Mbijiwe
Dr. Betty Radier

Most Stylish Corporate (Male)

Kris Senanu
Joshua Oigara
Captain Ronald Karauri
Jimi Kariuki
Geoffrey Odundo
Dr. David Wachira

Most Stylish TV and Radio Personality (Female)

Amina Abdi
Beatrice Marshall
Jane Ngoiri
Lulu Hassan
Talia Oyando
Tracy Wanjiru

Most Stylish TV and Radio Personality (Male)

Jamal Gadafi
James Samart
Mc Jessy
Michael Gitonga
Miano Muchiri
Muthee Kiengei

The People’s Choice Award (Female)

Ms Fawwie
Christine Obiero
Lynne Wangui

The People’s Choice Award (Male)

Kiptala
Amar Jonathan
Mike Mwaura

Content courtesy of Couture Africa Limited & Nairobi Fashion hub

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