Thursday 25th of September 2025

Nairobi, Kenya

Tag: African Fashion

There Are Four Barriers Preventing Africa From Becoming A Fashion Sourcing Hotspot.

Posted on by Ann Mumbi

Africa may have “all it takes,” according to a UNESCO report, to emerge as one of the fashion world’s rising stars.
In addition to exporting textiles worth $15.5 billion a year, the African continent is a significant producer of raw materials, with 37 out of 54 countries producing cotton, according to a UNESCO analysis titled “The Fashion Sector in Africa: Trends, Challenges, and Opportunities for Growth.”
Africa is witnessing fast growth in the digital sector, which facilitates intra-African trade and the emergence of young talent, according to the UNESCO report, and Made-in-Africa is trending, especially among the continent’s youth.
Over the next ten years, it is anticipated that demand for African haute couture will rise by 42%.

People are searching more and more for “Made in Africa” goods across the continent because they view them as a source of pride and a means of reaffirming their identity. However, strengthening the entire production chain is necessary to meet this increasing demand. Director of Lagos Fashion Week, Omoyemi Akerele, says, “This UNESCO report is useful because it maps out the path to achieve this and it will increase the awareness of public decision-makers.”

In its report, UNESCO identifies four obstacles that policymakers and governments need to overcome in order to fully realize the potential of Africa’s fashion industry:

  1. Legal protections for designers and professionals need to be strengthened in terms of intellectual property rights, remuneration levels, working conditions, the ability to organize into professional unions, and social rights.
  2. Investment must be made in small and medium-sized enterprises, which today account for 90% of businesses in the fashion sector in Africa. Covering the entire continent, they are the gatekeepers of the diversity of cultural practices and expression. Generators of local employment, are also a powerful lever for giving young people who want to enter the sector a chance.
  3. Environmental standards need to be set. While the fashion industry remains one of the most polluting industries, Africa can make greater use of local materials, innovate around sustainable textiles, and raise awareness of sustainable consumption patterns. Production of organic cotton fiber in Africa has already risen by 90% between 2019 and 2020 and now accounts for 7.3% of global production. The second-hand clothing market is one of the most dynamic in the world, representing a third of global imports, but still suffers from a lack of recycling channels, with 40% of these garments ending up in landfill sites or even in oceans and rivers.
  4. Both the transmission of savoir-faire and formal training need to be improved. Africa is rich in traditional skills and unique textile techniques, some of which are already protected by UNESCO. The report encourages countries to set up mentoring schemes to ensure that these practices are passed on from generation to generation and can continue to inspire young designers. At the same time, UNESCO is calling for an increase in the number of qualifications available in key related professions – quality control, commercial law, and marketing – and in training in new technologies, such as 3D printing and e-commerce.

Content courtesy of Just Style & NFH

“JUST Fashion” Day at Eco Fashion Week Kenya You’re Invited to Embrace Sustainable Fashion at “JUST Fashion” Day

Posted on by Ann Mumbi

Invitation to “JUST Fashion” Day at Eco Fashion Week Kenya

Date: November 23, 2023 Time: 2:30 PM–7:00 PM Venue: The Artisanal Gallery, Gigiri Lane

JUST Fashion is an initiative and platform for sustainable fashion, dedicated to promoting eco-conscious practices and a just, green, and sustainable transition in the fashion industry. We are thrilled to extend an invitation to “JUST Fashion” Day, a captivating event that forms part of Eco Fashion Week Kenya, taking place from November 20th to 26th, 2023. Elements of the Just and Green Transition of the local fashion industry will be showcased through the eyes of The Artisanal Gallery, AfroWema, and Seeds and Stories.

“JUST Fashion” Day promises to be a remarkable celebration of eco-conscious practices within the fashion community. This event is a unique blend of art, fashion, and sustainability, and it places a strong emphasis on supporting just, green, and sustainable efforts in the fashion industry. Here’s a glimpse of what you can expect:

  • Artisanal Elegance: Immerse yourself in the creative world of artisans as The Artisanal Gallery showcases their extraordinary craftsmanship. Witness the magic of sustainable, handcrafted, and local fashion.
  • AfroWema’s Eco-Resonance: AfroWema will present a stunning Collection together with Seeds & Stories, a collection that exemplifies the commitment to eco-resonance, fusing African heritage and contemporary style.

In addition to these fashion showcases, “JUST Fashion” Day will also feature a panel discussion on The Just and Green Transition of Kenya’s Fashion Industry. This panel will bring together experts from the fashion industry, academia, and civil society to discuss the challenges and opportunities for a more sustainable and equitable fashion future in Kenya.

We invite you to join us for this special event and celebrate the beauty and potential of sustainable fashion. Let’s work together to create a more just, green, and sustainable future for the fashion industry.

  • Seeds & Stories Unveiled: Seeds & Stories Uganda will unveil a one-of-a-kind,
    handbags and shoes collection, exclusively for this momentous event, a
    testament to the power of storytelling through fashion. Explore how fashion
    can narrate inspiring tales of change.
  • Inspirational Conversations: Engage in thoughtful discussion with industry
    experts and change-makers as they delve into the critical pillars of a just and
    green transition within the fashion industry.
  • “JUST fashion passion” Talk Show/podcast, where the fashion industry
    visionaries will join JUST Fashion and 25SW4P for insightful conversations on
    shaping a just and green transition in the fashion world.
  • Delight Tailoring & Fashion School’s talented fashion design students are
    taking part in a competition, and the winning recycled and redesigned piece
    will have the honor of gracing the runway during this eco-conscious
    extravaganza. The remaining pieces will be showcased during the final Eco
    Fashion Week’s closing event in Malindi

Join us in taking a step towards a more sustainable fashion industry as we redefine beauty, creativity, and conscientiousness. Dress to impress in your eco-friendly attire, and let’s make a fashion statement that resonates beyond the runway.
To request an invitation or for more information, please contact info@justfashiontransition.com for event updates and insights.
Let’s come together to celebrate the intersection of fashion, art, and sustainability at “JUST Fashion” Day. Together, we can create a brighter, greener future for the fashion industry.

To RSVP, please visit: [LINK]

We look forward to seeing you there!

Content courtesy of  JUST Fashion & NFH

Elpis Megalio Unveils “My Nigerian Symphony” Collection at African Fashion Week London

Posted on by Oscar Alochi

“My Nigerian Symphony” Collection Unveiled at African Fashion Week London by Elpis Megalio
With its latest collection, “My Nigerian Symphony,” Lagos-based Elpis Megalio, a fashion company, wowed the world at African Fashion Week London. With the exhibit on October 28, 2023, the brand accomplished a significant milestone as it made its debut on a global platform.
The album “My Nigerian Symphony” demonstrates Elpis Megalio’s commitment to preserving and promoting Nigerian handicrafts.
The collection, which is made entirely in Nigeria, expertly blends traditional materials and production methods to showcase the nation’s rich cultural heritage.
Expertly tied and dyed, the collection features a well-balanced blend of high-quality Aso Oke and cotton produced locally.

https://www.instagram.com/p/CsoWhpqo980/?utm_source=ig_web_copy_link&igshid=ODhhZWM5NmIwOQ==

By using cutting-edge technology and showcasing 3D-printed pieces throughout the collection, Elpis Megalio defies convention.
One of the standout pieces is a beautifully crafted corset that was printed using 3D technology, adding a modern twist to the traditional design.
The designer’s profound appreciation of classical music and its ability to convey emotion without using words served as the inspiration for “My Nigerian Symphony.”
The collection is a visual representation of the designer’s life story and close relationship with Nigeria, drawing inspiration from the expressiveness and flow of symphonies.
“I wanted a collection with a symphony of colors that allowed the audience to see my love for my country, Nigeria, and the opportunities and lessons it has given me,” stated Olufunke Afolabi, the creative designer behind Elpis Megalio.

https://www.instagram.com/p/CHC5litpiAM/?utm_source=ig_web_copy_link&igshid=ODhhZWM5NmIwOQ==

About Elpis Megalio
Elpis Megalio is a fashion brand that was founded in March 2015 by Olufunke Afolabi and represents ingenuity and resilience. Olufunke has a background in marketing and law, but her love of fashion design has inspired her to create one-of-a-kind, wearable art.
Elpis Megalio finds inspiration in both art and travel, bringing global elegance to each piece. The brand has prospered in spite of the difficulties faced by the Nigerian fashion industry, transforming setbacks into victories.
The brand is very proud of the partnerships it has with prominent local and international figures in business, as well as celebrities, who have adorned its products.

Content courtesy of Moji Delano, Elpis Megalio & NFH

Nonini, A Kenyan Musician, Launches  His Own Slides, Dubbed “Mgenge2ru Slides.”

Posted on by Oscar Alochi

Experienced rapper Nonini from Kenya has expanded his Mgenge2Ru clothing line to include slides. The rapper announced the wonderful news on Instagram.
Experienced Kenyan rapper Nonini has added slides to his Mgenge2Ru apparel line.

The wonderful news was revealed by the rapper on Instagram.
“Brand Advancement! Already, 100 pre-orders for the #Mgenge2ru Slides have been placed; they will be available worldwide in November. What a wonderful time to be alive!”
The chic slides come in a variety of colors; the ones that are currently on sale are white and black.
The part that covers the feet is emblazoned with Nonini’s now-famous “Mgenge2Ru” logo.

 

The American rapper says the slides offer comfort and style and are suitable for both outdoor and indoor settings.

Nonini is the front-runner among Kenyan artists with a merchandise brand that helps boost exposure and market share.

It’s one of the ways the musician increases his royalties from music.

Nonini sports a variety of clothing items, including caps, sneakers, t-shirts, hoodies, and baseball jackets.

The new slide brand has received positive feedback from social media users, some of whom are keen to purchase them.

Here are some views from online fans:

“This is amazing, proud of you king wa genge.”

“These are too dope Mgenge2ru 👌🏽🤞🏼🔥.”

“Time for Kenyans to show support to their own with no excuses.”

Content  courtesy of Mgenge 2Ru & NFH

How Africa Fashion Week London Designers Illuminated The Catwalk Show

Posted on by Fashion Tribe Influencer

The hugely anticipated Africa Fashion Week London 2023 catwalk show stunned the fashion world with a stunning fusion of style, innovation, and culture.
A stunning array of African designers stole the show at this weekend’s event held at the Institute of Directors in Piccadilly, London, which proved to be a showcase of the continent’s rich tapestry of design.

The catwalk came to life with brilliant creativity that transported the audience through Africa’s diverse fashion landscape, celebrating the incredible talent and vision that are redefining the global fashion industry. From the vibrant colors and patterns inspired by traditional African heritage to cutting-edge contemporary trends, the catwalk was a visual feast for the eyes.

1. David Wej
David Wej is an award-winning global premium lifestyle brand that was founded in Lagos, Nigeria, in 2008 by Adedayo David Eweje. It is well-known for its unique, traditionally-inspired bespoke jacquard suits, classic shirts, and accessories.
David demonstrated the designer’s impeccable sense of style with his menswear by incorporating sophisticated stripes and coordinating accessories.

2. Adire Oodua
Established in 2021 by Queen Ronke Ademiluyi-Oguswusi, the founder of Africa Fashion Week London & Nigeria, and chaired by His Majesty, the Ooni of Ife, the Adire Oodua Textile Hub is a testament to her extraordinary vision, drive, and determination.
Fundamentally, the textile hub serves as a symbol of respect and recognition on a global scale for the preservation and advancement of South West Nigeria’s indigenous fabric.

3. Mary Martin London
Famous for creating custom designs that celebrities all over the world wear on red carpets, Mary Martin London is a highly acclaimed fashion artist. London, Accra, Brazil, Ghana, South Africa, and Scotland have all experienced sold-out catwalk shows featuring her colorful and innovative creations.

4. Simeogieme
Unique, distinctive, and high-quality clothing is what Simeogieme, a stylishly varied luxury clothing brand, prides itself on. Sensuality, sophistication, and simplicity define our ethos. Osime Saibu, the creative director, has a passion for designing clothes and accessories and is an avid fashion enthusiast. In 2010, she introduced the apparel line.
During the show, this particular collection was particularly noteworthy. Simeogieme, who had her exhibition stand downstairs, was really one to visit if you wanted to buy straight off the catwalk. She was deceptively simple but with extraordinary grace, architectural detail, tightly pleated fabrics, and unique patterns.

5. Pa Musa
Designer and interior decorator Pa Musa, originally from Sierra Leone, is an expert in soft textured fabric and the gara-tie-die technique. He is well-known in the Sierra Leonean fashion industry for his outrageous designs and quirky demeanor, which have elevated him to the status of one of the country’s most innovative designers.
We saw an extravagant use of fabric in the men’s and women’s wear collections, which flowed and ebbed with the AFWL models.

6. Abaake By Equip
Nigeria serves as the inspiration for the ethical and environmentally friendly brand Abaake by eQuip. Located in the United Kingdom, they integrate elements of Yoruba identity, traditional clothing, and textiles into contemporary designs and products.
Customers who value African culture and want to surround themselves with skincare, home décor, accessories, and apparel with African influences are drawn to this brand.

7. Amarelis
Amarelis is a clothing and lifestyle brand that not only encompasses the simplicity of its designer, Lara Cole but also uses virtuoso fabrics, creating introspective collections consisting of cutting-edge designs and on-trend styles.
All designs are fluid, timeless, and classic, matching their slogan, “Sustaining the effervescent spirit of Africa!”
Their collections embody a fusion of modern, multifunctional trends and African heritage. Timeless elegance appeals to a wide range of fashion-forward women looking for looks that complement their existing wardrobes.

8. Apparel By MO
Apparel By Mo, a Nigerian brand based in Lagos, combines Western contemporary design with Yoruba cultural heritage. The brand specializes in custom and ready-to-wear women’s fashion as well as fashion education.

9. ARIÁBA
Lagos, Nigeria, is home to the lifestyle brand ARIÁBA.
The design house crafts a complete line of handcrafted goods, encompassing jewelry, accessories, home and body scents, and exquisite and distinctive apparel.
They also provide personalized and gifting options.

10. Bantu Gold
Botswana-based fashion brand Bantu Gold skillfully combines traditional culture with modern design. Devoted to regional artistry, we design clothing that genuinely embodies both the contemporary inventiveness and the customs of our country. Prestigious exhibitions at occasions such as Mr. Price’s renowned incubation program—an honor bestowed by one of Africa’s biggest retailers—are part of our journey.
We are well-positioned to advance our craft, support the expansion of the fashion industry, and carry on telling the world about Botswana’s distinctive story thanks to this program. Beyond clothes, we support up-and-coming designers, promote cross-cultural interactions, and honor Africa’s diversity.
Come along on a journey where fashion and culture collide, and discover the lively spirit of Botswana in each piece.

11. Bittany
Founded by Fikayomi Agbola, the African fashion brand Bittany is the result of Agbola’s visionary entrepreneurial spirit, her undying will to turn hardship into opportunity, and her love of fashion.
Initially born out of dissatisfaction with tailors, bittany has evolved from a simple pastime into a magnificent celebration of African culture and heritage with exquisitely designed pieces that are accessible to all! Making African fashion available to everyone around the world and making people smile are our two main objectives.
The ARÁBÁMBI Collection was created because Bittany upholds family values.

With the slogan “Be unapologetically unique,” Bittany encourages people to embrace their individuality while upholding the fundamental principles of honesty, innovation, and collaboration in all facets of their business dealings.
This brand promotes slow fashion and sustainability by using upcycling techniques and providing alteration and repair services to prolong the life of clothing. It is more than just a fashion brand.
However, Bittany’s influence extends beyond style.
Through its sister company, KÁYÒMI, which sells sustainable fashion, Fikayomi is committed to supporting the gig economy in the UK and creating jobs for African artisans. Bittany is passionate about fashion, sustainability, and having a positive impact. She wants to change the world, one stitch at a time.

As the African Fashion Week London draws near, Bittany continues to be a shining example of inventiveness, cultural diversity, and a dedication to improving the world.

12. Bantu Gold
Botswana-based fashion brand Bantu Gold skillfully combines traditional culture with modern design. Devoted to regional artistry, we design clothing that genuinely embodies both the contemporary inventiveness and the customs of our country.
Prestigious exhibitions at occasions such as Mr. Price’s renowned incubation program an honor bestowed by one of Africa’s biggest retailers, are part of our journey.
We are well-positioned to advance our craft, support the expansion of the fashion industry, and carry on telling the world about Botswana’s distinctive story thanks to this program.
Beyond clothes, we support up-and-coming designers, promote cross-cultural interactions, and honor Africa’s diversity. Come along on a journey where fashion and culture collide, and discover the lively spirit of Botswana in each piece.

13. Decor & Style
Decor & Style is a clothing and accessories brand from Portugal. Trading since 2016 with the aim of showing two aspects: fashion and decoration, in a simplified way.

This brand is the creation of Paula Ceita, a designer from Sao Tome and Principe. She made her debut in the world of fashion in the year 2000. Since then, she has spread her creations all over the world. She works with a fusion of African and European fabrics for both men and women, as well as home furnishings.

Decor & Style has already held several fashion shows in Portugal, Sao Tome, and the United Kingdom.

14. Elpis Megalio
The pinnacle of ready-to-wear and custom clothing, Elpis Megalio is designed for the contemporary woman who values expression and uniqueness. Motivated by the combination of artistic expression and wanderlust, Olufunke Afolabi, our creative director with vision, bravely delves into the vivid realm of color, pushing the boundaries of design with unmatched artistry.
At Elpis Megalio, we support women in embracing their individuality and exuding confidence. With outfits made just for her, our carefully chosen pieces are created with the sincere intention of making every woman feel absolutely beautiful.
Join us at Fashion Week as we present our exquisite collection, which is a celebration of travel, the arts, and what it means to be truly exceptional. Embrace your true self, stand out, and let Elpis Megalio bring out your inner beauty.

15. Enadia Igbin Clothing
As a African modern woman’s go-to brand for everyday and special occasion wear, Enadia Igbin Clothing specializes in utilizing African-inspired textiles (such as Ankara prints).
In order to honor contemporary curvaceous women, we offer both bespoke and standard UK sizing options.
Our products are lovingly made in Nigeria, where we have our headquarters.

16. Hertunba
Handcrafted, long-lasting clothing is the specialty of sustainable womenswear brand Hertunba.
Their goal is to empower local women artisans, educate and train adult learners, and expand the Hertunba brand while sourcing all of their products locally.
Many hours of labor are put into making sure that Hertunba produces as little waste as possible. What little waste is generated from extra fabric is repurposed into coats in a variety of colors and patterns.

17. La Casa de Solana
Designer and CEO of “House of Solana,” Sasha Solana Walton
An American fashion designer based in Milwaukee, Wisconsin, the brand specializes in plus-size apparel, producing a range of items from high-end to ready-to-wear.
The company even found time to launch Solana Beautè, a beauty line that was highlighted in British Vogue.
The brand has created an Oscar dress and shown it in London, Paris, and Milan.

18. Ire Clothings
Ire Clothings, located in Lagos Ikeja, is a unique fashion hub that blends modern styles with traditional Ankara and Adire fabrics, creating a vibrant Afrocentric aesthetic.

19. Ik-Pen
Nigeria’s Abuja is home to the upscale women’s fashion label Ik-Pen. Ikpen Yvonne Akwitti established the company in 2006 with an eye toward excellence and fine craftsmanship.
The brand features modern designs that draw inspiration from Africa. It is renowned for providing prêt-à-porter and bespoke services.
Her prêt-à-porter collection features intriguing silhouettes and ethnic details, offering classic pieces for its affluent clientele that include resort, glamorous, everyday, and traditional bridal wear.
“For the fashionable and sophisticated woman.”

20. Jurio Luti
Fashion brand JURIO LUTI was founded in Lagos, Nigeria, and is passionate about creating visually striking pieces that tell stories with added value by connecting dots and lines.
The company firmly believes in inspiring the next generation of fashion designers to pursue their goals and reach their full potential by using their intellectual property to advance the sector through environmentally friendly methods.

21. Kini Gray
Affordably priced fashion label Kini Gray designs timeless, cozy clothing for chic, well-dressed ladies.

22. Lisztomania
The term “LISZTOMANIA” refers to the obsession with music listening. When I’m making my collections, I draw inspiration from music.
Lisztomania is primarily a youthful, feminine style line that tends to produce daring yet modestly exposed clothing without going overboard.
In an effort to be more inclusive and offer stylish clothes for men, Lisztomania is also starting to include a male collection.

23. The Mumini Fashion Empire
Within the fashion industry of Sierra Leone, Mumini Fashion Since 1961 is a well-known brand. We’ve been successful in creating a brand that revitalizes the African fashion industry by utilizing indigenous textiles.
Our goal is to create world-famous textile artisans from economically disadvantaged areas.

24. Ngüo
Ngüo, a Swahili word for dress, ensures comfort and a unique aesthetic with each design. Each unique creation is made with the intent of deep knowledge; their customers want to be a piece of art, to be able to dress stylishly in a non-conventional way.

Ngüo challenges the norm that stylish and attractive should only be defined by figure-hugging garments. Ngüo strives for inclusivity and gender diversity and recognizes that fashion can be used as a medium for activism.

The brand started in Ngüo in August 2019 and has been well received, with an overwhelming response in its country of origin, Botswana, and now internationally.

Tumie Mohoasa, the lead style curator, sources the best linen and concentrates on neckline, pocket, and sleeve details to create breath-taking ready-to-wear works of fabric art.

Ngüo is currently a supplier to Africa Fashion International and stocks at House of Nala in Sandton, Johannesburg.

25. OJ Clothings
We are creative, artistic, innovative, original, and inventive.
We are based in Lekki, Lagos state

26. Psalmy Exclusive
Psalmy Exclusive is an African label with a distinctive design established to intrigue clients with fashion pieces.
The brand has world dominance on its mind, with the aim of becoming a worldwide brand with impeccable styling and an exclusive clientele.
Based in Surulere, Lagos, Nigeria, while expanding to the United Kingdom and worldwide.

27. Patrick Slim
Menswear designer Patrick Slim, who draws inspiration from Africa, is redefining a completely contemporary approach to fashion in Lagos, Nigeria, and around the globe.

28. Piillz N Poizn
Piillz and Poizn is a cutting-edge women’s fashion brand that offers unique, high-style garments that are designed to make a bold statement. With its fearless approach to fashion, Piillz and Poizn has quickly gained a reputation as one of the most daring and innovative fashion labels on the market.
Founded in 2018 by Ifeoma Kate Umenyiora to share her passion for pushing the boundaries of fashion, Piillz and Poizn combine edgy, avant-garde designs with luxurious fabrics and impeccable attention to detail. At the heart of Piilz and Poizn’s aesthetic is the idea that fashion should be fun, daring, and playful. The designers behind the brand are not afraid to experiment with bold colors, unusual textures, and unexpected silhouettes. This fearless approach to fashion has resulted in a collection of garments that are both eye-catching and unforgettable.
One of the hallmarks of Piillz and Poizn’s design philosophy is a focus on shape and structure. Piilz and Poizn’s garments are carefully constructed to flatter the form, with intricate draping, strategic cutouts, and sculptural silhouettes that emphasize the natural curves of the body. This attention to detail gives Piillz and Poizn’s clothing line a distinctive, high-end feel that is unmatched by other fashion brands.

29. Prelim
Zimbabwean-born designer Preline Martha is the designer behind the Prelim Label. A Prelim Design is always colorfully driven with eye-catching print. Her designs are inspired by the great South African Ndebele artist, Esther Mahlangu, including the cultures and traditions taught by her Zimbabwean grandmother, coupled with her experiences living in the inner city of London mixed in with the current Afrobeat scene.

30. RubyDawn International
Established in 2021, the USA brand RubyDawn International is an authentically Afrocentric and socially sustainable high fashion design brand that reflects the cultural background of its founder, Dawn Surgest.
By melding boldly hued African-produced fabrics with the casual ease of classic American style, RubyDawn International creates uniquely Afro-Proud, couture-quality designs for both business environments and special occasion events.

31. Tulles and Wools
Tulles and Wools is an exquisite, affordable luxury bespoke brand based in England, dedicated to crafting timeless, sustainable, and unique pieces that epitomize elegance and sophistication. The brand specializes in Afrocentric designs, timeless fairytale dresses for moms and kids, crochet outfits, accessories, and customized shirts.
Their passion for sustainable fashion drives them to create ethically made garments using eco-friendly materials and innovative production methods. With a focus on quality and individuality, they empower our customers to embrace their personal style while making a positive impact on the planet.

Content courtesy Business Day, African Fashion Week London & NFH

The Demand For African Fashion Is Being Led By Fashion Technology Startups In Africa

Posted on by Ann Mumbi

One of the most colorful and dynamic industries in Africa is fashion, which displays the diverse expressions and styles of the populace. According to a recent UNESCO report, the industry is expanding quickly, employing over 1.7 million people and having a market value of over $31 billion.
The continent boasts a wealth of diverse design talent, but the industry still faces many obstacles, including a lack of skills, infrastructure, funding, and distribution channels. Africa’s share of the $2.5 trillion global fashion industry’s revenue in 2019 was less than 1%, according to a McKinsey & Company report.

Nonetheless, a growing number of African fashion entrepreneurs are utilizing innovation and technology to develop solutions that improve their industry’s operations and satisfy consumer demands. These are a few of the fashion tech companies that are revolutionizing the industry and driving demand for African fashion.

1. La Reina
La Reina is a fashion platform that allows women to rent a variety of designer dresses for special events. Initially established as a platform for women to rent each other their evening and bridal gowns, La Reina was founded in 2016 by Ghada El-Tanawy and Amr Diab. Presently, the company provides a vast assortment of apparel, footwear, and accessories from more than 100 Egyptian and foreign brands.
Renters pay users who lend their dresses to La Reina money.
Over EGP 3.5 million, or roughly $200,000, has been made available to dress owners through the platform thus far.

“The Box,” their newest offering, is a fashion subscription service that lets customers sign up to receive a box containing a new outfit every week. The user only needs to select a membership plan and create an account.

The subscriber gets a box containing two to three pieces from La Reina’s collection every month.
Renters have two options: either peruse the collection and choose what they want to rent, or let La Reina’s stylists assemble a box just for them.
The items (which La Reina dry cleans and sanitizes before shipping, so they’re ready to wear) have five days from the time they receive their box to be worn.

The subscriber only needs to let La Reina know when they’re ready for something new, and they’ll send their subsequent shipment.

Targeting the expanding Egyptian e-commerce market, which is projected to grow to $10 billion by 2025, is La Reina’s goal. The $8 billion Egyptian fashion market is another area the company is focusing on. The business completed a $1 million funding round in 2018 that was led by American 500 Startups and local venture capital firm Algebra Ventures. Additionally, La Reina is the most recent regional firm to receive support from the international venture capital firm 500 Startups, which has a lengthy track record of making investments in the Middle East and North Africa.

2. ANKA
African fashion designers and artisans can reach out to global consumers through Anka, an online marketplace.
Anka is an Ivorian fashion and craft company founded in 2016 by entrepreneurs Moulaye Taboure, Kadry Diallo, and Luc B.
Perussault. Its mission is to promote African fashion and craft diversity and creativity while assisting African artisans in expanding their enterprises and reaching a worldwide market.
Over 7,000 sellers from throughout Africa and the diaspora contribute hand-picked items of apparel, accessories, jewelry, art, and home décor to Anka.
Customers can support the African creative economy by shopping for goods that express their identity and sense of style.

Anka also offers services and tools to assist sellers in running their online stores, including marketing, shipping, payment processing, and inventory management. Partech and Orange Ventures have contributed $11 million in Series A funding to Anka.

3. Oyoyo
Through its ability to connect designers, tailors, and (Aso Ofi) weavers with a nationwide customer base, Oyoyo is a fashion tech app that has the potential to completely transform the Nigerian fashion industry.
Craftspeople can showcase their expertise, abilities, and distinctive designs by creating online profiles through the app. Additionally, it has an easy-to-use “measurement management” function that lets fashion designers take, store, and format an individual’s measurements as needed.
Oyoyo was created in response to the problems that Nigerian traditional fashion artisans face, including their reliance on word-of-mouth and repeat business, their inability to reach a larger audience, and their lack of an online presence.

Additionally, the app has a number of features that can aid in business growth. For instance, Oyoyo automates processes like order management and customer communication to help artisans increase their productivity and efficiency.
They will have more time to concentrate on developing and designing new products as a result.
As of yet, Oyoyo has not secured any outside funding. Still, the business has been partially funded by angel investors in addition to being bootstrapped by its founders.

4. Klasha
Klasha is an online store that offers young African customers fast fashion from international brands. Klasha, a British-Nigerian businesswoman, was established in 2017 with the goal of facilitating easy, cost-effective, and convenient online shopping for African millennials.
Klasha has a large selection of stylish women’s apparel, accessories, and shoes that range in price from $10 to $100. Consumers in Nigeria, Ghana, Kenya, and South Africa can take advantage of quick and free delivery within 1 to 5 days, and they can pay using both local and international payment methods. Klasha optimizes its inventory, pricing, and marketing strategies by utilizing artificial intelligence and data analytics.
Seed funding totaling $1 million has been secured by Klasha from Techstars, Ginco Investments, and additional angel investors.

5. Kisua
An online marketplace for up-and-coming designers and modern African fashion is provided by the South African startup Kisua.
Through partnerships with designers from throughout the continent, it seeks to raise awareness of African fashion on a global scale. Exclusive capsule collections inspired by the sights, sounds, and flavors of Africa are produced, fusing traditional materials and techniques with a modern design aesthetic. With distribution hubs in Europe, America, and Africa, Kisua offers global delivery services.

Kisua was founded with the intention of addressing issues that African fashion faces, including distribution, infrastructure, funding, and skills gaps. Sam Mensah Jr. is a Ghanaian economist and former director of an international investment fund.

Through the Kisua Designer Fund, Kisua provides financial support for African designers’ collaborations and a percentage of sales from their collections as another way of doing business. Global celebrities, including Beyonce, have expressed interest in the startup.
The International Finance Corporation, the World Bank’s private sector arm, and the Abraaj Group, a private equity firm that makes investments in emerging markets, are two of the organizations that have contributed more than $1 million to Kisua’s fundraising efforts. In addition, the Rockefeller Foundation, the Tony Elumelu Foundation, and the African Development Bank have all given Kisua support.

Content courtesy of Venture Africa & NFH

Nairobi Street Fashion Season 2: The Royal Invite

Posted on by Oscar Alochi

Nairobi, a city known for its vibrant culture and dynamic street fashion, is gearing up for an extraordinary event: Nairobi Street Fashion SN 2. This unique platform has gained recognition for successfully merging the worlds of art and fashion, culture and contour, and is set to take things up a notch with its second installment. Scheduled for Sunday, November 12, from 3 to 7 p.m. EAT, the event will be hosted at the Delight Tailoring Fashion & Design School, located in Nairobi Central, Nairobi County.

Nairobi Street Fashion Season 2 promises to be an unforgettable experience, bringing together a diverse group of fashion enthusiasts, designers, and artists. The theme of this edition is “The Royal Invite,” and it’s a celebration of the city’s creative spirit and the fusion of different styles and influences that shape Nairobi’s unique street fashion scene.

The Venue: Delight Tailoring Fashion & Design School

Delight Tailoring Fashion & Design School, the chosen venue for Nairobi Street Fashion SN 2, is an ideal setting for the event. Located in the heart of Nairobi Central, this school has been a hub of creativity and innovation in the world of fashion. The school is renowned for nurturing young talent, making it the perfect host for an event that aims to celebrate the city’s vibrant street fashion culture.

The Royal Invite: A Theme of Elegance and Creativity

“The Royal Invite” theme for Nairobi Street Fashion SN 2 is all about embracing the elegance and creativity that the streets of Nairobi exude. Attendees are encouraged to explore their inner royalty and showcase their unique interpretation of this theme through their fashion choices.

Whether it’s blending traditional African fabrics with modern designs, infusing a royal touch into everyday streetwear, or even experimenting with avant-garde outfits, the theme encourages participants to push the boundaries of fashion. In doing so, it celebrates the rich tapestry of styles that define Nairobi’s streets.

A Platform for Amateurs and Masters

One of the most remarkable aspects of Nairobi Street Fashion SN 2 is its inclusive nature. The event provides a platform for both amateur and experienced designers and artists to come together, share their creativity, and learn from one another. This fusion of perspectives leads to the birth of fresh ideas and the expansion of horizons.

Fashion enthusiasts, whether they’re young designers looking to make a mark in the industry or individuals who simply love expressing themselves through clothing, will find a welcoming space at this event. It’s an opportunity to learn, network, and, most importantly, to be inspired.

Wisdom in the Streets

The tagline of Nairobi Street Fashion SN 2, “Wisdom is in the streets,” highlights the fact that the streets of Nairobi are not only a place for fashion but also a source of inspiration, knowledge, and cultural exchange. Street fashion is an expression of individuality and collective identity, embodying the wisdom of the city’s people and their diverse backgrounds.

This event is a celebration of the melting pot that is in Nairobi, where traditional, modern, and global influences merge to create something entirely unique. It encourages attendees to seek out this wisdom in the streets and incorporate it into their own fashion choices.

Nairobi Street Fashion SN 2: The Royal Invite is a must-attend event for anyone interested in fashion, culture, and art. With a vibrant theme, an inclusive platform, and a rich cultural backdrop, this event promises to be a melting pot of creativity and inspiration.

As the streets of Nairobi continue to evolve and redefine fashion, this event serves as a testament to the city’s unique spirit and the limitless possibilities of self-expression through clothing. The streets of Nairobi have always been a place of wisdom, and on Sunday, November 12, that wisdom will come to life through the medium of fashion, making it an event not to be missed.

Content courtesy of Delight Tailoring Fashion & Design School, NFH

Champagne Day Celebrations Across Africa Were Dazzling, Combining A Shared Passion For Sustainability With The Savoir-faire Of Moët & Chandon.

Posted on by Ann Mumbi

In stunning Champagne Day celebrations across Africa, a mutual love of sustainability and the savoir-faire of Moët & Chandon mingled.
Moët & Chandon, the world’s best champagne for celebration, was served as glasses were raised across Africa on October 27 to commemorate Champagne Day.
Because of its mastery, savoir-faire, and reverence for terroir, the Maison has been associated with great winemaking for almost three centuries. Regarding sustainability as the cornerstone of its future vision, Moët & Chandon is also acknowledged as an innovator in the vineyards and cellar.

As Friends of the House gathered in each nation to celebrate the enduring qualities of Maison’s iconic wines and the timeless nature of marking special and historic moments with champagne, these distinctive qualities were highlighted as part of this year’s Champagne Day festivities.
As we are in 2023, toasts were made at 20:23, appropriately honoring Moët & Chandon’s milestone 280th anniversary since its founding in Epernay, France, in 1743. Guests were invited to arrive at celebrations across Africa at 17:43.

Friends of the Maison gathered at opulent locations across Nigeria, Ghana, Kenya, Tanzania, Cameroon, Ivory Coast, and South Africa, celebrating Champagne Day and honoring the legacy and sophistication of Moët & Chandon, united by a shared appreciation for the joy of champagne.
Chandon has become essential to savoring all of life’s most exquisite moments.
The events were hosted by Nigerian humanitarian and actress Osas Ighodaro, Kenyan media figurehead Nambitha Ben-Mazwi, the celebrated South African actress Anita Nderu, Fredy Manyongo, a businessman and model from Cameroon, Delali Damessi from Lydia Laryea from Ghana, George Williams from Tanzania, and Ivory Coast.

The hosts got to retell the best parts of their trip to Epernay earlier in the year when they had the unique opportunity to see the annual harvest and cellar operations up close, to guests at their individual celebrations.
Examining the Maison’s innovative agroecology program was a major component of their schedule.
Moët & Chandon’s Natura Nostra initiative aims to protect Champagne’s distinct natural legacy.
With the goal of increasing biodiversity in Champagne, this program aims to quicken the ecological transition.

The venues for each regional celebration, which ranged from the Hyatt Regency in Dar es Salaam to the Tribe Hotel in Nairobi and The Westcliff in Johannesburg, perfectly captured Maison’s philosophy of nature in balance with elegance.
Regardless of their nationality, the attendees shared a common fondness for champagne, valued Maison’s connection to the terroir, and recognized the significance of conserving the environment for posterity, all in true African style.

According to Aimee Kellen, Head of Consumer Engagement for Moët Hennessy Africa and the Middle East, “Champagne Day is an opportunity not only to celebrate how we have shaped the industry but also to communicate our Natura Nostra program and sustainability efforts to ensure that the joy of Moët & Chandon continues to be shared with Africa and the world.” The Maison has a rich history of winemaking excellence.
“In this most memorable of celebrations, links between our past and present were honored, with Moët & Chandon remaining as timeless and contemporary as ever today.”

About Moët & Chandon
Claude Moët founded Moët & Chandon in 1743, and his descendant Jean-Remy Moët brought the company to a global level of recognition with his vision of “sharing the effervescence of Champagne with the world.”
From red carpets to royal courts, Studio 54 to Grand Slams, Moët & Chandon has been uniting people around incredible, exhilarating moments.
The House has the most expansive and varied collection of champagnes for any taste and occasion, sourced from the most diverse and large-scale vineyards in the area.

Every creation in white and rosé is easy to adore, ranging from the classic Moët Impérial to the sophisticated Grand Vintage Collection, the cool Moët Ice Impérial to the soft Nectar Impérial, and the multifaceted Collection Impériale, the most recent manifestation of the House’s Haute Oenologie, which dazzles and delights with a wide range of flavors and aromas to capture the astounding breadth of its terroir.

Since 2009, Moët & Chandon has partnered with the House to support charitable causes through Toast for a Cause and works to protect biodiversity in the area through Natura Nostra, their long-term sustainability program.
For almost 300 years, Moët & Chandon has been the preferred champagne to commemorate historical moments as well as individual joys, adding a lively touch to every toast.

Content courtesy of  Moët & Chandon & NFH

The First African Fashion Study From Unesco Explores Opportunities As Well As Challenges.

Posted on by Fashion Tribe Influencer

UNESCO will present its first report on the fashion industry in Africa on October 26, 2023, during Lagos Fashion Week in Nigeria.
Africa’s fashion industry is booming thanks to the continent’s youthful and expanding population, growing middle class, fast urbanization, and the development of digital technology. African designers are incredibly talented and creative, and they actively contribute to changing perceptions of the continent while also providing communities with tangible economic benefits. These designers frequently find inspiration in traditional know-how and practices.

Nevertheless, a number of obstacles still need to be overcome in order to fully realize the potential of the African fashion industry. These include a lack of infrastructure and investment, inadequate systems for education and training, a lack of protection for intellectual property, difficulty breaking into new markets, and a difficult time finding high-quality materials at reasonable prices.

In light of this, UNESCO has released a new report titled The African Fashion Sector: Trends, Challenges, and Growth Opportunities. highlights the key issues and trends facing the fashion, textile, and fine craft industries in the area and offers evidence-based policy recommendations to help them reach their full potential.

The report’s release is scheduled for October 26, 2023, during Nigeria’s esteemed Lagos Fashion Week. A worldwide panel of prominent people and businesspeople will discuss how African fashion designers may act as catalysts for sustainable development during the event.

Today, African fashion is booming. Fashion weeks galvanize markets and creators in 32 countries across the continent, from Casablanca to Nairobi, via Lagos and Dakar. The growth in e-commerce, which attracted 28 percent of Africans in 2021 compared to 13 percent in 2017, has led to an increase in local consumers. At the same time, it has created new opportunities for the international development of African brands, whose annual textile, clothing, and footwear exports amount to US$15.5 billion.

For Africa, fashion is a powerful driver of creativity, economic development, and innovation, creating many jobs, especially for women and young people. To better understand the forces at play in this field, UNESCO has produced the first overview of the fashion industry at the continental level and outlined prospects for its future. The report underlines the economic and social opportunities created by the sector, 90 percent of which is composed of small and medium-sized enterprises, whose profits directly benefit populations. It also sheds light on current and future challenges related to Africa’s digital transformation, which UNESCO is accompanying.
These new practices are driving innovation and supporting the expansion of an industry that alone could increase the continent’s prosperity by 25 percent

Content Courtesy of UNESCO & NFH Digital Team

Africa Is Emerging As A New Source Of Inspiration For Global Fashion, According To Lexy Mojo-eyes.

Posted on by Oscar Alochi

Lexy Mojo-Eyes, an African fashion ambassador, is the president and chief executive officer of Legendary Gold, the organization that promoted Nigerian designers internationally prior to the year 2000.
He discussed his experience as a Nigerian game changer in the fashion industry in an interview with Sunday Sun.
Why are you keeping quiet about what you started in the Nigerian fashion scene since you are regarded as the dean of fashion shows in that country?

Yes, I played a significant role in developing Nigerian fashion. I gave the entire Nigerian fashion sector a new direction by encouraging them to use locally produced fabrics, accessories, and patterns in their manufacturing process.
I also encouraged Nigerians to start dressing locally, which has altered the country’s textile, apparel, and fashion industries to this day.

Since 2000, we have been bringing Nigerian designers to the catwalks of Paris, Milan, London, New York, Tokyo, Sydney, etc. after reorienting the local industry.
My focus shifted to extending my mission beyond simply Nigeria to the entirety of Africa after being appointed as the lone African to the Board of Governors of the World Fashion Organization in 2008.
I was also transferred by my assignment to several WFO offices worldwide.
Is this a sign that Legendary Gold has abandoned its first passion, fashion, in favor of other ventures?

In no way.
It is a way of life for Legendary Gold Limited.
Since 2010, we have expanded our business outside of Nigeria to include all of Africa.
This was particularly true when, in 2013, we inaugurated the Africa Fashion Reception (AFR) in Paris.

Our objective with AFR is to extend our services throughout Africa. We wanted to spread the success story of the fashion, textile, and apparel sector in Nigeria and the entirety of its value chain throughout all of Africa. And the African Union and UNESCO are working with us to put this into action.

What is the real purpose of the Africa Fashion Reception?
Africa Fashion Reception’s main objective is to increase the power of fashion as a tool for combating poverty in Africa by generating wealth through the empowerment of women and youths in the various fashion professions through training, capacity-building programs, workshops, and the establishment of micro, small/medium scale businesses, supporting the African Union Agenda 2063 and the Sustainable Development Goals of the United Nations. Two AFR events are planned per year. They are the African and world versions, which the African Union and UNESCO, respectively, in Paris, are hosting in Addis Abeba.

An all-African endeavor is the Africa Fashion Reception (AFR).
Every year, under the proud theme “Africa is the New Inspiration of Global Fashion,” the AFR brings together top dignitaries from all over Africa, including ministers, ambassadors, media, textile and apparel manufacturers, retailers, wholesalers, buyers, fashion designers, models, and other industry professionals. So, instead of switching to other businesses during the past 15 years, we have simply increased our activities while reducing them in Nigeria.

What significance will your new initiative, “Africa Celebrates,” have for Africa, please?
Our newest pan-African event is called Africa Celebrates. It was launched in 2021 with participation from 18 African nations.
While more nations are participating this year than there were last, 32 African nations did so last year.
Africa celebrates its business, technology, culture, and heritage.
“Achieving African Integration through Art, Culture, Heritage & Business Leveraging on AFCFTA Implementation” is the subject of Africa Celebrates 2023. At the headquarters of the African Union in Addis Abeba, Africa Celebrates will take place in October of this year.

What has sustained you during your years as Lexy?
As long as God allows me life, I will be zealous and enthusiastic about positively empowering and inspiring the next generation of African adolescents with the ideas of pan-Africanism.

Content courtesy Sun News Online & NFH

Kibera Fashion Week: Kenya’s Largest Urban Slum Experiences Fashion Week

Posted on by Oscar Alochi

Kibera Fashion Week: The Hits Kenya’s Largest Urban Slum, Overlooking the rusted tin roofs of Kibera, the largest urban slum in the Kenyan capital, towering models march down a three-meter (10-foot) high runway.
In the center of the vast area, Kibera Fashion Week is taking place for the second time, and the venue is filled.
On Saturday, hundreds of people from Kibera and other parts of the city watched the varied collections float by for six hours, punctuated by pop music performances.
The designer Avido, who debuted the first show last year, claims that Kibera is “full of style.”
The 27-year-old, whose real name is David Ochieng, claims that many don’t see it because they associate Kibera with post-election violence, prostitution, and drug usage.

“We want to demonstrate that this place has style and innovation. Opportunities are what we lack here. Avido was raised in Kibera, a city of around 250,000 people, where he currently works.
Global artists like Bruno Mars and Beyonce have been drawn to his designs.

The event has brought together 11 ideas from 376 candidates with a wide variety of styles employing cotton, jute, wool, pearls, and even metal. It boasts a range of relationships with the Goethe Institute, the European Union, Nairobi Design, and the Masai Mbili group.
A “Mad Max” post-apocalyptic aesthetic was chosen by designer Pius Ochieng, who is not related to Avido.

The 26-year-old gathered scrap metal from streets and dumps, including computer motherboards, spark plugs, LED lighting, chains, and springs.
He created a 15 square meter piece illuminated with rose, green, and blue neons at home and set it in one of Kibera’s back alleys after sewing them onto clothing.
Helen Wanjiru, who was raised in Nairobi’s less-than-affluent Kawangware neighborhood, has huge pockets running the length of her garments, including the legs.

The 26-year-old, who switched from computer processing to fashion, added, “The pockets are big, but they are empty.”
“It is an analogy — a lot of youths in Kenya, they have education, they have ideas but they don’t get jobs because there is no opportunity.”

Unlike frequently staid Western events, Fashion Week is totally different. The predominantly young audience applauds the models loudly and saves a quiet welcome for the designers as they enter the runway.

The event gives local fashionistas an opportunity to showcase their talents, frequently by dressing extravagantly.
The haute-couture fashion world, however, is still far away in a nation where people are accustomed to wearing second-hand items and where pricey imports dominate the market.

Avido desires a change in it.
“Many people here have only seen fashion shows on TV,” he added. “We want to demonstrate to the public what fashion is.
“Parents and other people used to believe that art was not involved in fashion and design.

They used to believe that if you worked in the fashion and design industry, you were similar to a tailor, and if you worked in modeling, they might have thought you were a prostitute.

Violet Omulo, the project manager, claimed that she went to the exhibition “to chill, have fun, and discover upcoming designers.”African fashion is distinct and on the rise.
We must advertise it through such events to let people know that we are capable of being creative and that it is not just about Paris or Milan.

“Kenya, also in Africa in general, has talented designers,” she stated.
The above-mentioned content was not produced by the Barron’s news division. The AFP produced this article. Visit for additional details.

Content courtesy of Barrons, Kiber Fashion Week & NFH

Fashion is Moving in a Radical Direction Thanks to Afrofuturism

Posted on by Fashion Tribe Influencer

The Future of Fashion Is Being Shaped by Afrofuturism, These Black artists are wishing brighter futures into existence while fusing a euphoric mosaic of inspirations.
We may imagine the kind of future we want to live in through fashion, music, and all other forms of creativity. However, looking to the future is incomplete without having a good understanding of the past, and Afrofuturists are offering their visions of the future that are based on this very understanding.
Afrofuturism is a cultural aesthetic that explores alternative narratives for the Black experience and is influenced by science fiction, fantasy, and history.
The diverse variety of artistic expression that falls under this heading is influenced by racial relations, class, and a history of colonialism.

Afrofuturism is a way to resurrect, link, and recreate colonized people’s native cultures and traditions, whether they are found in Africa, the Indian subcontinent, or any other historically colonized countries for that matter. Black creatives across the continent and beyond are taking control of their stories and articulating their futures without the influence of the West.

Giving Folx Their Flowers
Afrofuturism has been forming in the visual arts, music, and literature for decades, but Marvel’s Black Panther gave the general public a visual vocabulary for what such a future would look like.
Author Octavia Butler, free-jazz musician Sun Ra, who fused Egyptian mysticism and sci-fi iconography, and American singer-songwriter Janelle Monáe, whose 2018 album Dirty Computer and its accompanying film explore queerness in a technologically advanced future, are among pioneers.

According to Ernestine White-Mifetu, co-curator of Africa Fashion at the Brooklyn Museum in New York City, “African creativity has attracted more attention during the past ten years.
Just so happens that the two main interests right now are fashion and music. Visual arts were the focus five years ago, and they still are today. There are various reasons for this, some of them are socioeconomic because social media and other kinds of media provide creatives more access to a worldwide audience.
The appreciation of talent outside of the African continent has also been linked to ideas of luxury.

“Over the past ten years, there has been a heightened interest in African creativity,” says Ernestine White-Mifetu, co-curator of Africa Fashion at the Brooklyn Museum in New York City.
Currently, the two main interests are just fashion and music.
Visual arts have remained the same over the past five years as they always have.
There are various reasons for this, some of them are socioeconomic because social media and other media outlets are allowing creatives to reach a larger audience on a global scale.
It has also been connected to concepts of luxury that the talent is valued outside of the African continent.

Designer Jameel Mohammed created the Afrofuturist jewelry and clothing line Khiry in opposition to the White elite language that has always dominated the luxury market.
As an undergraduate, he visited Japan for a summer study abroad program and met the CEO of a luxury company, who asserted that only Paris and Milan could produce genuine luxury goods.
“His backward outlook felt like the epitome of all the colonial assumptions about brown people, their cultures, and their state of development.
It was very clear that that was not the future, says Mohammed.

As a philosophical guideline for his work, he draws inspiration from the history of Black power-inspired protests and civil rights movements. “I’m asking, ‘How do we look at those different results and the strategies employed and try to build a culture around those learnings through object-making and experience-making?'” he writes.
These influence so many aspects of our daily lives, aspirations, and sense of self in the world.
Before the concept of Afrofuturism became personally significant to Mohammed, he began Khiry: “I was thinking of it more as just influence from the African diaspora.
I now understand that we will need to advocate in a more assertive and organized manner.

I can see that. The future generation of this movement is being built by Black creatives, in my opinion.
He mentions designers like Brandon Blackwood, whose viral tote bag bearing the slogan “End Systemic Racism” made a hit in 2020 during the peak of the Black Lives Matter movement.
Luxury now exists at the singular crossroads of accessibility and exclusivity because of digitalization. “Because luxury is so closely associated with power, there is a basic tension within it. In that sense, it is about addressing existing hierarchies in the world and even strengthening them in certain respects.

In order to tell Black people that “the way that this business has regarded us need not be how we view ourselves,” Mohammed adds, “I think that I’m using part of that natural tendency of luxury to call into question such hierarchies.

Off The Pedestal
Adeju Thompson also strongly identifies with the notion that all cultures should be given the same value. Thompson is determined to access codes from all over the world after his label Lagos Space Programme won the International Woolmark Prize 2023.
“While my work is heavily influenced by my African history and identity, I don’t let that define who I am.
The cultures and materials I consume influence the LSP language, but everything is interpreted through a Nigerian lens.

“A marriage of two different worlds,” according to Thompson, best represents his art. For instance, the collection ‘Project 7/Post-Adire’ aims to ’emphasize the connections between western tailoring norms and the romance of traditional indigenous aesthetics of dress’. According to Thompson, the term “adire” refers to an ancient method of indigo dyeing.

Adire cloth is worn by people on important occasions.
The storytelling component is what distinguishes it as unique. Each motif has a purpose, and the approach is extremely methodical. In more recent times, queer communities have also communicated through signs, objects, and gestures that have special significance to them.
This concept of Adire as a queer archive developed over time. The designer’s confidence grows along with his own sense of queerness.

Afrofuturism is one term, nonetheless, that Thompson does not employ to describe his work. Instead, he chooses “African Futures,” which he describes as “not some fancy idea. African Futures is deeply based on my experience and how I view the world. Just by being here, I contribute to the conversation. It speaks really nicely to my dream, of futuristic African fashion when I just put things together.
Africa Fashion’s “Politics And Poetics Of Craft” section also goes into length into the continent’s textile histories. It’s wonderful to see people gain a better grasp of how the history of clothing and textiles on the African continent is a living heritage that today’s designers are continually referencing, adds White-Mifetu.

“You see Afrofuturism very clearly in ‘Afrotopia,’ which is one of our six sections,” her co-curator Annissa Malvoisin continues. Here, we highlight designers who have a utopian perspective on the future.
For instance, the fantastic trenchcoat-burkha combination made by designer Maison ARTC for Africa Fashion.
He blends the trenchcoat, which is distinctively associated with the London sartorial aesthetic, with the burkha, which is distinctively associated with Muslim modest attire, to produce this futuristic intercultural discussion.

Boppin And Poppin
It is apparent that the diverse variety of artistic expression produced by an entire continent and its diaspora is not homogeneous, and culture means different things to different individuals.
Lagos- and London-based As undergraduates in London, Ola Badiru and Jimmy Ayeni founded the company Vivendii to represent their way of life.
They reflect the effects of growing up during the MTV era in their WordArt placements and retro-inspired graphics: We’re new to the internet.
When we were young, the vivid colors we saw when using Microsoft Word and MSN truly affected us. Using Vivendii, we may relive our youth, claims Ayeni.

In addition, Badiru explains the significance of the t-shirt bearing the slogan “Stronger than Pain,” explaining that it is part of the African identity to be able to create diamonds under pressure. Nigerians experience a lot, yet they are resilient and always overcome the suffering.
Other works, like the t-shirt “Operation Vomit Your Dollars,” mimic extravagant church ceremonies that assure followers of material wealth or scholastic success for their children in order to convey Badiru and Ayeni’s skepticism regarding organized religion.

Their concurrent musical project, Vivendii Sound, reflects their naive, immature approach to culture creation. We turn to the future with some of the newest hyper pop, trap scenes, or EDM, or we pull from the past with 80s funk. In addition, we place a lot of emphasis on Fuji music and Afrobeats from our own Nigeria, says Ayeni.
White-Mifetu and Annissa Malvoisin also tapped into the appeal of music on a global scale while creating African fashion.
“You see Afrofuturism very clearly in ‘Afrotopia,’ which is one of our six sections,” claims Malvoisin. Here, we highlight designers who have a utopian perspective on the future.

Giving the tourists the idea that Africa is a continent with 54 countries and getting rid of the generalization of just mentioning “Africa” was a key part of our redesigning. With the help of our modes of representation, you may establish a historical context and a sense of place inside the African continent thanks to its independent past.

Content courtesy of Grazia & NFH Digital Team 

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