Wednesday 6th of May 2026

Nairobi, Kenya

Tag: African Fashion

These Are the Top 10 Designers From The Hub of Africa Fashion Week in Addis Abeba

Posted on by Fashion Tribe Influencer

The Hub of Africa Fashion Week (HAFW) took place in the scenic city of Addis Ababa from January 9–14, 2024. Situated around 8,000 feet above sea level, the Ethiopian capital captivated tourists with its captivating ambiance, fusing the past and present at a singular confluence of cultures.
The bright atmosphere and crystalline light combine with the spirit of this late 19th-century city to create an experience that tourists won’t soon forget.
This year marks HAFW’s 14th anniversary. Founded by Mahlet Teklemariam and her brother Natanem Teklemariam, it has grown into an incredible platform that can showcase the rising creativity of African designers worldwide.

It’s evolved from a fashion runway to a cultural intersection where achievement, dedication, and skill come together.
Under the driven direction of the Teklemariam twins and with the help of notable people like Fashion Africa 254 creator Waridi Schrobsdorff, HAFW has evolved into an occasion that honors African innovation while also utilizing fashion to forge new relationships and business ventures.
The following ten designers are ones you should be aware of:

1. Mastewal Alemu
Mastewal Alemu, who has experience as a fashion design educator, brings with her a special amount of expertise. She studied traditional Ethiopian cotton during her academic career, which she used as the focal point of her diverse collection.
Her love of textiles is the driving force behind the company, which stands out for its local production, emphasis on sustainability, and adoption of a zero-waste design philosophy.
Alemu’s philosophy emphasizes ethical production and the prudent use of resources. Her use of a chiaroscuro palette, which was meant to mirror life’s events and subtleties and provide wisdom and experience that are obvious in every garment in her collection, further demonstrated her enduring interest in textiles.

2. Alexander Akande
The company combines jewelry and apparel designs inspired by every aspect of the African continent, including its music, art, and culture, as well as its jungles and woods.

3. Tibebu Collection
The whole core of the brand is embodied in the word Tibebu, which means knowledge in Amharic. Bezawit Tibebu had always wanted to be a designer, and her company is all about giving classic Ethiopian fabrics a couture and modern makeover.
The pastel color scheme provided Tibebu’s designs a distinctive and elegant touch, which was further accentuated by traditional hand-woven textiles.

4. Samra Leather
Samrawit Mersiehazen developed Samra Leather, which is known for its distinctive and decisive style and designs that embody Ethiopian workmanship in purses and accessories.

5. Natanem Couture
Natanem Wondwossen focuses on originality and skill in his exquisite creations. In order to preserve their legacy, Wondwossen concentrates on creative applications of fabrics, drawing inspiration from the exquisiteness of traditional Ethiopian textiles.

6. Dann 
Dannawit Alema’s Dann is a brand that embodies creativity and invention. It is notable for its ability to transcend the notion of streetwear and make upcycling a central part of its brand identity. The avant-garde line emphasized natural dyes, zero-waste methods, and youth empowerment.

7. Afthoro
The exquisite and extravagantly baroque traditional Ethiopian bridal gowns served as the inspiration for Afthoro designer Haimanot Geremew’s collection.
The clothing blends modern design with Ethiopia’s rich cultural legacy.

8. Metii Upcycled Collection
Metii Gaye used recycled cotton and denim to create her Metii Upcycled Collection.
Every item of clothing represents sustainability and shows a dedication to an environmentally responsible style that goes beyond accepted norms in the industry.

9. Afropian 
Cameroonian designer Hortense Mbea is the brains behind Afropian. Her collection began as an accessories line, but it has now expanded to include ready-to-wear that combines the vibrant flare of Cameroon with Ethiopian workmanship. Wear Africa with Pride, the brand’s tagline, sums up its dedication to fostering ethnic pride via stylish and significant clothing.

10. Zemenay
Among the vibrant array of labels gracing the runway, Betselot Zewge’s was particularly noticeable. The first plus-size company in Ethiopia created a stir with its vibrant simplicity that catered to all shapes and sizes of women.

The Hub of Africa Fashion Week is known for showcasing and promoting African fashion and design talent. It serves as a platform for emerging and established designers to present their collections, and it attracts fashion enthusiasts, industry professionals, and media from around the continent and beyond.

Since its founding in 2010, HAFW has been dedicated to showcasing the beauty, richness, and culture of Africa to a worldwide audience via the creative industries of fashion and other facets of the continent’s heritage.
HAFW has seen firsthand the expansion of the business, the rise of designers, and the realization that Africa is a legitimate source for labels, fabrics, leather, manufacturing, and more.
The idea behind Hub of Africa Fashion Week (HAFW) was to provide the global market with an occasion that would showcase the rising potential of African designers and companies.

The idea of the event’s organization is to provide a forum for designers and other industry players to promote their brands globally while also fostering connections across various sectors of Africa’s expanding apparel industry.

Content courtesy of Vogue Magazine & NFH

 

Tribal Chic 2024 Promises ‘African Royalty’ Splendor at Tribe Hotel in Nairobi, Kenya

Posted on by Oscar Alochi

As the vibrant city of Nairobi, Kenya, gears up for one of the most anticipated events of the year, fashion enthusiasts and cultural connoisseurs are eagerly awaiting the grand spectacle that Tribal Chic 2024 promises to be. Set to take place at the prestigious Tribe Hotel on February 3rd, 2024, this year’s theme, ‘African Royalty,’ is expected to elevate the event to new heights, celebrating the rich tapestry of African cultures and traditions.

The excitement surrounding Tribal Chic 2024 is palpable, with organizers leaving no stone unturned to ensure an unforgettable experience for attendees. The event has become a beacon of fashion, art, and cultural celebration, drawing inspiration from the diversity of Africa’s heritage. The choice of Tribe Hotel as the venue only adds to the allure, offering a sophisticated and culturally rich backdrop for this grand affair.

The official pre-article released on Issuu (accessible via this link) provides a sneak peek into what attendees can expect at Tribal Chic 2024. The visuals and information presented in the pre-article ignite the imagination, hinting at a mesmerizing blend of traditional and contemporary fashion that pays homage to the continent’s regal history.

One of the key highlights of Tribal Chic 2024 is the theme itself, ‘African Royalty.’ This carefully chosen motif is a testament to the organizers’ commitment to showcasing the splendor and majesty of Africa’s diverse monarchies, past and present. From the opulent fabrics to the intricate beadwork, each ensemble promises to be a living canvas, telling a unique story of African heritage and pride.

The Tribe Hotel, renowned for its fusion of luxury and cultural authenticity, serves as an ideal setting for Tribal Chic 2024. Nestled in the heart of Nairobi, the hotel’s architecture and design pay homage to various African cultures, creating a harmonious ambiance that perfectly complements the event’s theme. Attendees can expect a sensory journey through art, fashion, and culinary delights, all set against the backdrop of Tribe Hotel’s elegant spaces.

Nairobi Fashion Hub showcases glimpses of the participating designers and their interpretations of the ‘African Royalty’ theme. The creativity and craftsmanship displayed in the featured designs hint at a mesmerizing runway show that will undoubtedly leave a lasting impression on fashion enthusiasts and critics alike. The blend of traditional African elements with contemporary design aesthetics promises a visual feast that transcends boundaries.

Beyond the runway, Tribal Chic 2024 aims to foster a sense of community and pride. The event provides a platform for both established and emerging African designers to showcase their talents on an international stage. It serves as a reminder of the richness of Africa’s creative landscape and the global impact it continues to make in the world of fashion and art.

As the countdown to Tribal Chic 2024 begins, the anticipation and excitement in Nairobi and beyond are reaching fever pitch. This celebration of ‘African Royalty’ at Tribe Hotel is not merely an event; it is a cultural phenomenon that encapsulates the essence of Africa’s past, present, and future. Attendees are sure to witness a tapestry of creativity, elegance, and tradition, making Tribal Chic 2024 a highlight in the global fashion calendar and a celebration of African excellence.

Tickets are only available on ticketsasa.com and cost 10,000 Kshs in advance and 12,000 Kshs at the door. Get all of your tickets on this digital ticketing site; it promises to be a sophisticated, wonderful event full of surprises for everyone and loads of pop culture, color, music, and fashion.

Content courtesy of Tribal Chic & NFH

The 5 African Designers Showing At Paris Fashion Week Men’s

Posted on by Fashion Police

The men’s Paris Fashion Week has begun. Runway presentations take place back-to-back at various venues from January 16 to 21 to contribute to the collection’s narrative. Seldom do we see black designers at PFW Men’s, much less at other fashion weeks like Milan or London. Out of over 60 designers, only five black designers are included on this specific calendar this year.
We are aware of the large number of black designers who would have contributed significantly to the official calendar; thus, this is extremely disappointing.

For example, it would have been wonderful to have Ozwald Boateng, Martine Rose, and Bianca Saunders in the starting lineup this season.

Well-known companies like Wales Bonner and up-and-coming companies like Lagos Space Programme will showcase their newest collections in the coming days. Bonner’s structured suits and frequently Jamaican-inspired items have benefited greatly from her research-based design approach. According to WWD, Balmain, the brand led by Olivier Rousteing, will make a comeback to the Paris Fashion Week schedule with its final presentation on Saturday, the 20th.
The men’swear collection of the firm will be highlighted in the exhibition. From his beginnings at Robert Cavalli in 2003 to his position as creative director at Balmain, Rousteing’s trajectory has served as a source of inspiration for several young black designers.

1. Botter
The gender-neutral Caribbean brand, which was co-founded in 2017 by Rushemy Botter and Lisi Herrebrugh, was a nominee for the LVMH award in 2018 and received the Andam prize in 2022. The brand is well-known for its “Caribbean couture” design guidelines, which feature vivid hues and creative concepts like dressing pants like sweaters.

Herrebrugh attended the Amsterdam Fashion Institute, while Botter studied design at the Royal Academy of Fine Arts. Because of the viral success of their Spring/Summer 2023 runway show featuring models wearing floaty condom gloves, the duo’s display this season promises to be nothing short of extraordinary.

2. Wales Bonner
In only a few short years since Grace Wales Bonner founded the menswear brand in 2014, it has grown from a startup to established status. Numerous rappers, including Tyler, the Creator, and Kendrick Lamar, have expressed interest in her designs.
In addition, Bonner draws influence from her Jamaican background for items that have an island vibe.
The presentation by Wales Bonner is scheduled for January 17 at 6:30 p.m. local time.

3. Lagos Space Programme
Designer Adeju Thompson founded the Lagos Space Program in 2018. The non-binary luxury company has seen significant growth over the past several years. Thompson’s brand philosophy revolves around African design codes, blackness, and the harmony between beauty and masculinity.
Thompson, who was raised in the UK and was born in Lagos, began their career in 2013 as an apprentice at the Lagos-based Maki Oh label before starting their label.
Following that, Thompson was shortlisted for the LVMH Prize for Young Fashion Designers in 2021 and went on to win the International Woolmark Prize in 2023. Additionally, Thompson’s creations were included in the “Africa Fashion” exhibition at the Victoria and Albert Museum.

Lagos Space Programme will be presenting on January 19 between 11 a.m. and 2 p.m. local time.

4. Winnie New York
Idris Balogun created Winnie New York in 2018, intending to dismantle luxury. Balogun’s Nigerian background greatly influences his design techniques; each piece he creates incorporates a personal narrative. Before starting his own company, he worked as an apprentice for Tom Ford and Burberry. With that knowledge, Balogun has concentrated on making perfectly-made, high-quality items that last. At the next runway presentation, don’t expect transient gimmicks but rather superb suiting.
The presentation by Winnie New York is scheduled for January 21 at 11:30 a.m. local time.

5. Balmain
At the age of 24, Olivier Rousteing has held the position of creative director at Balmain since 2011—a remarkable accomplishment for many black designers. Even in and of itself, his career’s durability at such a young age is inspirational.
For over 13 years, he radically altered Balmain’s look from that of his predecessor to include a stronger couture component. Notable accomplishments include reviving a fashion brand and designing special ensembles for Beyoncé’s most successful tour.
Rousteing’s ability to adapt and shift perceptions as a black designer in the fashion world has not gone unnoticed. Balmain’s next collection marks the brand’s independent menswear debut and adds to Rousteing’s library of avant-garde concepts.

 

Content  courtesy of Essence Magazine & NFH 

 

African Elegance Threads: River & Mara Weave Culture and Fashion in an International Tapestry

Posted on by Oscar Alochi

The fashion industry saw a major turning point with the debut of River & Mara in the summer of 2023, which brought a distinctive fusion of African history and modern design.
The business was co-founded by Tamara and Abiola, a dynamic couple who took their common goal to celebrate and promote African culture internationally and brought their passion and experience to bear.
Tamara has developed her talents from prior experiences working with different fashion firms. She has a background in business and a strong passion for fashion.

The founding of River & Mara was the realization of her desire to create a fashion company that perfectly captures the essence of apparel with African influences.

Tamara’s vision is enhanced by Abiola, who brings a new viewpoint from the fields of information technology and a strong passion for fashion.
The foundation of River & Mara’s success is this partnership, which features a blend of contemporary patterns with traditional African prints that capture the richness and vitality of African culture.
The brand’s philosophy revolves around celebrating African culture with well-created, narrative-driven fashion products.
River & Mara is more than just a clothing line; it’s a cultural link between the African continent and its diaspora.

The brand’s dedication to conserving cultural heritage is demonstrated by its Nigerian manufacturing, which makes use of regional craftsmanship, and its UK operations base, which facilitates international distribution.

As an internet-based merchant, River & Mara has amassed a following of patrons who appreciate the craftsmanship and story that go into each piece.
Riverandmara.com, their website, is proof of their commitment to excellence and cultural preservation.
Because the company is family-owned, a personalized touch is guaranteed, and Abiola’s expertise in technology adds to the great client experience.
The creators of the business clearly said that shopping at River & Mara offers more than just finding an exceptional item of apparel. Additionally, it is a way to help local craftspeople and promote the preservation of African traditional heritage.

Essentially, River & Mara is a brand that shares tales specific to African history while skillfully fusing fashion with ethnic identity and tradition. This promotes community harmony.

Content courtesy of Tribune Online, River & Mara & NFH 

The Ceo Of Bolaji Sparks Muses On Redefining African Fashion With An International Influence.

Posted on by Oscar Alochi

Under the inspiring leadership of Olumoh Habeeb, Bolaji Sparks has become a boundary-pushing force in the vibrant world of African design.
Bolaji Sparks has gained recognition for combining traditional depth with modern flare through its extensive selection of clothes and accessories. Notable celebrities and worldwide figures are among the brand’s many admirers.

Bolaji Sparks is a globally renowned brand that was born out of Olumoh Habeeb’s initial idea to reinvent African fashion.
Bolaji Sparks has emerged as a representative of exceptional style thanks to his fervent dedication to upholding heritage while embracing current aesthetics.

The influence of the brand is felt globally and goes beyond regional recognition. Bolaji Sparks has dressed a remarkable number of celebrities, creating a lasting impression on their sense of style.
Bolaji Sparks has emerged as the go-to brand for anyone looking for elegance and cultural identity, thanks to the glitzy appearances of Tonto Dikeh, the dapper looks of Ali Nuhu, and the diverse fashion sense of Timi Dakolo.

The loyal clientele of Bolaji Sparks spans several nations, including the United States, the United Kingdom, Ghana, Cameroon, Japan, Canada, the Gambia, Texas, and more. His impact extends well beyond the boundaries of Nigeria.

The fact that Bolaji Sparks’ designs are so widely recognized throughout the world is evidence of their ability to speak to those who value the raw beauty of Africa.
Being inclusive and serving men, women, and children is what, in the CEO’s opinion, makes Bolaji Sparks unique. Our brand’s mission is for everyone to be able to accessorize themselves with clothing that embodies their rich African heritage.

“We provide an extensive assortment of carefully designed agbadas, modern suits, and casual apparel to accommodate every preference and event,” he continued.

Through creative design, Olumoh Habeeb hopes to preserve cultural history through Bolaji Sparks, a brand that specializes in more than just clothes. The kaftans, suits, and agbadas are more than just clothes; they’re visual stories that skillfully combine ancient customs with contemporary design standards.

African design will be not only accepted but praised globally, according to Olumoh Habeeb, as Bolaji Sparks confidently enters the global arena. An increasing need for genuine, culturally relevant fashion on a global scale is indicated by the brand’s international expansion.

Content courtesy of  Daily Times Nigeria & NFH 

These Are The Top Trendsetting Fashion Capitals In Africa

Posted on by Ann Mumbi

Oh, what a magnificent invitation! My wanderlust is already tingling with anticipation. To traverse the vibrant tapestry of African fashion, unearthing the hidden gems and established trendsetters, it’s like stepping into a kaleidoscope of creativity! I’m particularly intrigued by this “mélange” you mentioned—the intoxicating blend of tradition, innovation, and flamboyant flair. This promises to be a journey that will not only dazzle our eyes but also stir our souls.

So, where shall we begin our sartorial safari? Shall we dive into the bustling, trendsetting energy of Lagos, where contemporary designers like Orange Culture and IAMISIGO are redefining African luxury? Or perhaps we’ll wander the sun-drenched streets of Dakar, where vibrant wax prints and avant-garde creations by Selly Raby Kane dance in a captivating fusion. The possibilities are as endless as the Savannah skies!

But remember, dear friend, our voyage through African fashion extends beyond runway spectacles and glittering boutiques. It’s about delving into the beating heart of communities, where skilled artisans breathe life into generations-old techniques. It’s about exploring bustling marketplaces, where fabrics whisper tales of ancestors and beads sing with vibrant emotions.

As we embark on this adventure, let’s keep our minds open, our hearts receptive, and our senses attuned to the symphony of colors, textures, and stories woven into the very fabric of African fashion. I have a feeling this sartorial odyssey will leave us forever changed, our perceptions broadened, and our wardrobes yearning for a touch of African magic.

So, are you ready, fellow adventurer? Shall we raise a glass of hibiscus tea and toast to the vibrant soul of African fashion? The runway awaits!

1. Lagos, Nigeria: The Afro-Chic Epicenter
Fashion is a way of life in Lagos, not merely a statement. The vivid colors, eye-catching patterns, and unique designs that adorn the runways reflect the city’s pulsating energy.
This city is a sanctuary for well-known designers as well as up-and-coming talent and the home of the Lagos Fashion and Design Week.

You may find a rainbow of fabrics in Balogun’s bustling markets, each telling a story of artistry and skill.
Similarly, the avant-garde creations of Lisa Folawiyo and the exquisite grace of Deola Sagoe demonstrate how Lagos blends contemporary with tradition.

2. South Africa’s Johannesburg: Where African Soul and Urban Edge Collide
Johannesburg is a wonderful example of how to successfully blend African authenticity with modern flair. Furthermore, Johannesburg’s burgeoning fashion industry has made it a center for avant-garde designers who are influenced by the city’s rich cultural diversity.

Furthermore, South African Fashion Week hosts an amazing event that features the best regional designers and artists.
Designers that combine modern designs with tribal inspirations, such as Thebe Magugu and Laduma Ngxokolo, provide a distinct taste.

3. Nairobi, Kenya: Where Nature And Couture Converge
Nairobi skillfully combines the colors of nature with high fashion. In addition, Kenya’s fashion industry has a range of designs inspired by wildlife, eco-friendly fashion initiatives, and a commitment to showcasing African workmanship.
Discover textiles and beading in the Maasai marketplaces that have influenced artists such as Adele Dejak, Katungulu Mwendwa, and Kiko Romeo, among others.
Nairobi is also a custodian of timeless elegance and the environment because of the increased focus on sustainable fashion.

4. Dakar, Senegal: A Melting Pot of Afro-Futurism
Dakar, the seaside gem of Senegal, is a style paradise where futurism and tradition coexist. The story of the city’s fashion scene is always changing as designers embrace Afro-futurism and push the envelope of what is conceivable.
Designers like Sophie Zinga and Adama Ndiaye, who combine tradition with a forward-thinking style, are at the vanguard of this futuristic movement, as seen at Dakar Fashion Week.

5. Accra, Ghana: Where Heritage Takes Center Stage
Accra is a live example of how beautifully African history can be incorporated into modern design.
Accra, a city rich in culture and history, is evident in its fashion, which embodies both a strong tie to the past and an openness to contemporary inspirations.
Ghana Fashion & Design Week presents the wide range of talent in the nation, from the Afro-fusion designs of Christie Brown to the Afro-bohemian aesthetics of Duaba Serwa.

Content courtesy of Travel Noire & NFH

The Adehyie Collection: An Icon Of African Women’s Intelligence Is Unveiled By Sarah Nana

Posted on by Oscar Alochi

The latest Ankara designs by Creative Director Sarah NanaAba Adjei, a part of the new ADEHYIE COLLECTION, have been presented in an intriguing exhibition of innovation and cultural expertise. This collection, a colorful grouping of 15 original patterns that each provide a unique interpretation of the rich, traditional Ankara textiles, is a tribute to the intelligence of African women.
It is evidence of African women’s tenacity, heritage, and contribution to fashion.

https://www.instagram.com/p/CdsGGphs8_Y/?utm_source=ig_web_copy_link&igsh=MjJkMmIyYzQxYw==

A Triumph Amid Global Challenges
The African fashion industry has persevered in innovating despite the global pandemic and the resulting constraints that have affected firms across the continent.
Designers who have overcome adversity and used it as a springboard to produce works of art that speak to their audience include Sarah Nana.
A brilliant illustration of this tenacity is the ADEHYIE COLLECTION, which showcases Sarah Nana’s extraordinary inventiveness and her singular way of fusing traditional African patterns with contemporary components.

Floral Meets Lace in African Elegance
The patterns in the collection include a sophisticated fusion of African aesthetics with delicate lace and flower accents.
The result is an amazing selection of clothing alternatives for fans and anyone wishing to incorporate some Afrocentric elegance into their outfits. Every design is a conversation piece that gives women the freedom to express who they are while honoring their African cultural background.

An Invitation to Embrace African Fashion
The ADEHYIE COLLECTION by Sarah Nana is more than just a clothing brand.
It’s a call to action, an appeal for women everywhere to embrace African fashion and proudly display these unique looks.
The collection represents a lively fashion revolution that is poised to reshape global fashion standards and intends to introduce Ankara’s female fashion to a wider audience.

Content  courtesy of BNN Breaking, Sarah Nana & NFH

Fashion First Black Voices in Fashion

Posted on by Oscar Alochi

The fashion industry’s external look might give the impression that race and religion are unimportant, particularly in this enlightened period where everyone is encouraged to wear fashion. The fashion industry’s external look might give the impression that race and religion are unimportant, particularly in this enlightened period where everyone is encouraged to wear fashion.
But in the background, black people and people of color (POC) in 2023 are still fighting for acceptance and recognition in a field where their abilities and voices have not received the same attention as those of white people.

There is a widespread belief that POCs in positions of authority should uphold the discriminatory status quo rather than serve as a model for other POCs. Every fashion week season, when POC and black people frequently experience racial prejudice and find opportunities to vent their grievances, brings this imbalance to light.

Our goal at The Garnette is to raise awareness of the persistent problems ailing the fashion industry and act as a catalyst for change.
To offer a thorough perspective, we consulted black fashion industry experts. Fashion stylist Jacques Point du Jour discusses

“Having your knowledge and opinions discounted as being less valuable than those of a white person while sitting in a room is one of the biggest challenges I’ve encountered time and time again. Then, after having to consider other options that weren’t great in the first place, your original idea ends up being the one that gets chosen in the end.”
Many black people in the field may relate to this scenario, which serves as further evidence that they are not skilled enough or have the necessary abilities to be given serious consideration.

With years of expertise in the beauty and fashion industries, Maria Atubiga is a makeup artist and businesswoman. She expresses her viewpoint as a black woman, saying, “My experience as an HMUA has been mixed.” We are undoubtedly underrepresented in the fashion industry.

Because of negative experiences in the past with artists who were unfamiliar with their hair kinds and tones, she draws attention to occasions during fashion week when Black and Brown models carried their foundation in their purses. Maria calls on designers to promote inclusivity and highlights the need for greater black and brown representation in the fashion industry.

Black creatives have often expressed worries about being marginalized or disregarded in a field that has greatly benefited from black culture. Hip-hop culture’s strong effect on streetwear is partly responsible for the present fashion industry’s appeal. Street fashion pioneer Will Smith, a black guy from Philadelphia, was instrumental in taking streetwear from the pavement to the catwalk and beyond.

From the 1920s through the 1960s, Ann Lowe, an African-American fashion designer who paved the way, received recognition for her distinctive designs. Lowe’s fortitude in the face of racial discrimination enabled her to launch Ann Lowe Originals on Madison Avenue in 1968. Her long impact is highlighted by the Metropolitan Museum of Art, which is now honoring her extraordinary work.

Even though these are only a handful of the accomplishments black people have made in the fashion industry, these trailblazers sometimes don’t get the recognition or appreciation they so well deserve. “I’ve definitely had to fight for jobs and bylines against people who did not have my resume but came with a certain ‘look’ or the connections already,” says a fashion insider, sharing insight into their experiences.

Even though initiatives like Fashion for All, Black in Fashion, and 15 Percent seek to address issues of diversity, getting into these venues is still difficult.
For blacks and POCs in the fashion business, these efforts provide them with a voice and a community, although entry may be limited for newbies or those without social capital. Diversity in these settings may become more reachable with more comprehension and an honest discussion about how to bring about meaningful change.
The purpose of this piece is to contribute to the ongoing discussion on diversity and inclusion in the fashion industry by encouraging more candid and open communication.

Content courtesy of The Garnette Report & NFH

Let Me Introduce You To Charis Jones, The Fashion CEO Transforming Lives In Africa And Beyond

Posted on by Fashion Tribe Influencer

The first black female entrepreneur to construct two dorms for girls at an African education facility in Kenya is Charis Jones, the CEO and Creative Director of Sassy Jones.
Through her activities, prepubescent girls have grown into confident young ladies while living apart from the guys. A portion of each purchase made by the company is used to fund supplies that help combat the scourge of menstruation poverty and promote academic success in Kenya.
Sassy Jones created a collection to honor the brand’s charitable endeavors, drawing inspiration from priceless moments spent with children and tribes.
Sassy Jones is a fast-rising fashion and cosmetics firm that, in the previous four years, has grown its income by over 12,000% with no investments.

While caring for her five-month-old twin babies, Charis sold her Mercedes-Benz in 2015 to raise money for a trade show tour. Even though the tour was rewarding, she was physically and financially worn out. She swiftly came up with a pivot plan and constructed The Sparkle Party®, a pop-up store exhibit in her kitchen to style her items via livestream.
At this point, the brand started to have a worldwide influence on women’s lives by encouraging them to live bold lifestyles.

Currently, more than 30,000 spectators watch the Sparkle Party® every week to feel more powerful, not only because of their appearance but also because they may learn from Charis how to be confident, stop talking bad to themselves, and regain control of their destiny.

“Your inspiration has brought me through some dark times during COVID,” stated Rachel C., a client from Atlanta. “Whenever I wear my Sassy Jones pieces, I instantly feel like I can conquer the world.”

The Sassy Jones name is a ministry, and the merchandise is only a means of promotion. 90% of the employees at Charis Jones’ fashion brand are women, and 100% are minorities.
After three listings, the brand has risen to a coveted high position of #24 on the esteemed INC 5000 list.

In the upcoming years, Sassy Jones intends to keep putting independent growth first. When asked what her secret sauce is, Charis said, “I’ve always been more interested in a woman’s feelings in our paintings than her appearance. In contrast, this is typically not the case in the industry. In short, we provide confidence for sales.

Media contact:
Dina Bernard
Brand Manager
press@shopsassyjones.com

Content  courtesy of Charis Jones, PR News Wire & NFH

 

“Africa Can Be Transformed By Fashion”: The Trailblazing Designers Seeking Unimaginable Opportunities

Posted on by Oscar Alochi

Style and skill abound, but experts claim that until Africa invests in its textile sector, it will never reach its full potential.
The designers and tailors at a tiny Lagos fashion company are hard at work carving precise lines through the large rolls of cloth. Designer Oroma Cookey-Gam, co-founder of This is Us, says, “Cotton T-shirts were the first item we produced.”
The company uses locally grown cotton to create modern Nigerian designs, such as oversized shirts, jumpsuits, and kaftans.
Cookey-Gam travels to the Funtua textile mill, one of the few fully functional mills in the nation, in Katsina, the northern region, once a month to get the cotton.

The cloth is then hand-dyed into colors of indigo for up to eight hours in the Kofar Mata dye pit in Kano, the oldest pit in Nigeria, a three-hour trip away.
Cookey-Gam used to buy cotton from Turkey and Morocco, but she started a year-long quest in 2016 to find suppliers inside her nation.
Even though cotton is grown in two-thirds of African countries, with some of the continent’s biggest producers located in West Africa, more than 81% of it is exported from sub-Saharan Africa, leaving little for domestic use.
According to recent Unesco research, the region’s economic prospects were being negatively impacted by exports, which were limiting the expansion of the textile and apparel sectors.

Ernesto Ottone is the assistant director-general for culture at Unesco. “Africa is exporting something that could create a huge industry and an enormous number of jobs,” Ottone adds.
Like other African countries, Nigeria’s textile sector flourished in the 1960s and 1970s before collapsing when a flood of secondhand and foreign-made clothing entered the continent as a result of trade liberalization measures.
Nowadays, sourcing materials presents significant hurdles for companies such as This is Us.

According to Cookey-Gam, Nigerian ginsneries, which extract the seeds from cotton, deal with big orders and are hence less interested in selling to fashion companies. “The mill didn’t take us seriously when we initially visited there. She explains how she teamed up with other businesses to generate large purchases, saying, “They said they can’t work with fashion because the orders are not big enough.”

African-made products have become more and more popular throughout the world in recent years, thanks to the rise of Afrobeats and contemporary cultural representations of the continent like the Black Panther movies. Beyoncé, Naomi Campbell, and Chimamanda Ngozi Adichie are among the well-known black individuals who have supported the work of regional and diaspora designers.

Younger people have adopted modern twists in African architecture and materials in fashion. Burkina Faso-born designer Sébastien Bazemo has contributed to the resurgence of fashion for the vibrant Kôkô Dunda cloth. Additionally, there are currently over 30 fashion weeks held annually around the continent.

According to businesswoman Omoyemi Akerele, who oversees Lagos’s yearly fashion week, “it’s a season of ownership.” “In the past few years, creators and designers have doubled down to communicate and re-emphasize who they are in a way that’s true to themselves and the communities they represent. Before now, [the African fashion industry] pandered a bit to the Eurocentric gaze.”

“Made in Africa” campaigns have gained popularity recently, particularly among the continent’s expanding middle class. However, African designers claim that their creations are still too expensive for many Africans to purchase because of the high expenses associated with producing and importing basic materials, which has an impact on final prices.
The primary customer base for This is Us comprises African diaspora residents and Nigerian creatives, with items priced between 50,000 and 150,000 Nigerian naira (£50 and £150).
Famous Nigerien designer Alphadi (Sidahmed Seidnaly) is in favor of proposals for African nations to increase the production of non-cotton textiles and restrict textile imports.
Even though the fashion industry on the continent is becoming more well-known, he claims that policy and investment assistance are still lacking.

Citing well-known European designers, he claims that “investors, buyers, and policymakers, who can make African fashion take off, do not understand the difficulty of being an African designer.” “People wager on them, and in this industry, that can mean the difference between success and failure.”

The designer, who operates in the city of Niger, Niamey, as well as in the Ivory Coast and Morocco, claims that he has had to invest a significant amount of his cash to continue in business, even though he is one of the continent’s fashion pioneers.

African fashion investors claim that while funding individual designers is popular, fundamental problems like local manufacturing capacity that financiers and legislators need to address for the sector to thrive are not addressed. They assert that in the absence of such steps, investments would only result in transient success as opposed to long-lasting, expandable companies.
“We need to look at building the infrastructure and giving the capacity for designers to thrive—for them to access different textiles locally,” says Roberta Annan, creator of the Impact Fund for African Creatives (IFFAC), an organization that invests in creative enterprises across Africa.

To grow the industry, IFFAC provides grants and investments of up to £1.7 million to sustainable fashion enterprises. To boost domestic textile production, it recently purchased a government-owned mill in Ghana.
Such initiatives, according to designers, have the potential to be revolutionary.
According to Cookey-Gam, “African fashion is still very young, and we need [various] elements to make things at high quality.” “Fashion is a tool we can use to improve people’s lives and employs a lot of people.” It has the power to alter the continent.

Content Courtesy of The Guardian & NFH

Africa Fashion Week 2023 And The Designers Who Showcased At The Event With Their Brands, Including The Models

Posted on by Oscar Alochi

Africa Fashion Week 2023: A Celebration of Diversity, Creativity, and Talent

Africa Fashion Week 2023 took center stage, bringing together a spectacular array of designers who captivated audiences with their unique styles, innovations, and cultural expressions. The event, held in Nairobi, Kenya, showcased a diverse range of talents, with each designer bringing their narrative to the runway.

Let’s take a closer look at the remarkable designers and their outstanding collections that graced the first runway.

1st Runway: A Kaleidoscope of Creativity

1. Riel Marial – Rieldo Fabrics
Brand Name: Rieldo Fabrics
Number of Outfits: 6
Models: Machar Duor, Victorious Mumo, Felix Orina, Dickson Oenga, Mercy Ndolo, Bol Deng, Ayra Mumbi

Riel Marial opened the show with a stunning collection that showcased the versatility of Rieldo Fabrics. From traditional to contemporary, each outfit was a masterpiece, worn with grace by a lineup of talented models.

2. Judith Akinyi – The Greatadorn Fashion
Brand Name: The Greatadorn Fashion
Number of Outfits: 5
Models: Sashley Musibenga, Yakatrina Omtere, Lucy Ngolo, Merveille Wanjala, Yvette Olel

Judith Akinyi’s collection was a testament to elegance and sophistication. The Greatadorn Fashion wove a tapestry of style, combining modern trends with a nod to African traditions.

3. Morgan – Kenyan Raw
Brand Name: Kenyan Raw
Number of Outfits: 5
Models: Omosa Cadonie, Machar Duor, Bol Deng, Otieno Stephen, John Olima

Morgan’s collection, aptly named Kenyan Raw, celebrated the raw beauty and authenticity of African fashion. Each outfit exuded a sense of pride and cultural richness.

4. Brunah Ogutu – Flamingo-Kids254 Closet
Brand Name: Flamingo-Kids254 Closet
Number of Outfits: 7
Models: Ayra Mumbi, Risper Juma, Melissa Trevor Ushindi, Trinity Nita, Favor Bridgit, Mercy Hope

Brunah Ogutu’s vibrant and playful collection for Flamingo-Kids254 Closet brought joy to the runway. From children to adults, the designer showcased a range that catered to all ages.

5. Loter Lodukae – House of Sons
Brand Name: House of Sons
-Number of Outfits: 3
-Models: Mishelle Mutindi, Jackline Amondi, Lucy Ngolo, Wendy Nyaoke, Dorcas Khatiala

Loter Lodukae’s House of Sons presented a concise yet impactful collection, highlighting the designer’s commitment to quality and attention to detail.

6. Samuel – TXL
Brand Name: TXL
Number of Outfits: 3
Models: Lovejoy Achieng, Jasmine Malia, Cynthia Too, Sharlene Nekesa, Joyce Owiti

Samuel’s TXL collection was a fusion of boldness and elegance. The designer’s keen eye for creating outfits that make a statement was evident in every piece.

7. Dennis Alvis – Corban A
Brand Name: Corban A
Number of Outfits: 5
Models: Oenga Cliff, Victorious Mumo, Joyce Mwangi, Yut Bawar, John Olima

Dennis Alvis’s Corban A collection exuded sophistication, with each outfit telling a story of modernity and cultural pride. The attention to detail and craftsmanship were commendable.

8. Cherina Alastair – Kebre
Brand Name: Kebre
Number of Outfits: 5
Models: Brenda Chepkorir, Mercy Museve, Blonne Atula, Sylvia Kimathi

Cherina Alastair’s Kebre collection captivated the audience with its chic and contemporary designs. The fusion of traditional African elements with modern aesthetics was a standout feature.

9. Sheila Opiyo/Apiyo – Sheila’s Affordable Collection
Brand Name: Sheila’s Affordable Collection
Number of Outfits: 3
Models: Vivian Gathoni, Avitus Nyambura, Merveille Wanjala

Sheila Opiyo/Apiyo presented an affordable collection without compromising on style. The designer proved that fashion can be accessible to all without sacrificing creativity.

10. Catherine Kabura – Kabura Designs
Brand Name: Kabura Designs
Number of Outfits: 5
Models: Nicole Otieno, Linet Yar, Cynthia Too, Dorcas Khatiala, Joyce Mwangi

Catherine Kabura’s Kabura Designs showcased a collection that seamlessly blended tradition with modernity. Each outfit was a work of art that celebrated the richness of African culture.

11. Hellen Njenga

Brand Name:
Number of Outfits:
Models: Vivian Gathoni, Joyce Owiti, Mishelle Mutindi, Sashley Musibenga, Yut Bawar

Hellen Njenga’s collection added a touch of glamour to the runway, with each outfit designed to make a statement. The models exuded confidence, bringing the designer’s vision to life.

2nd Runway: A Symphony of Style Continues

12. Joyce Oingo – Custom Threads

Brand Name: Custom Threads
Number of Outfits: Not specified
Models: Lisper Mathenge, Debrah Atieno, Lovejoy Achieng, Joyce Mwangi, Daisy Chepng’eno

Joyce Oingo’s Custom Threads continued the fashion extravaganza with a collection that was a perfect blend of tradition and modernity. The designer’s attention to detail and craftsmanship were evident in every piece.

13. Bridgette Mogusu – MOGUSU

Brand Name:

Number of Outfits: 5
Models: Peter Marial, Oenga Cliff, Mercy Museve, Brenda Chepkorir, Trinity Wambui

Bridgette Mogusu’s MOGUSU collection was a visual feast, with each outfit telling a unique story. The designer’s creativity shone through, creating a collection that left a lasting impression.

14. Tracy Guantai – Thread Africa Makena

Brand Name:

Number of Outfits: 5
Models: Nicole Otieno, Grace Wambugi, Merab Achieng’, Risper Juma, Omosa Cadonie

Tracy Guantai’s Thread Africa Makena brought a fresh perspective to the runway with a collection that blended bold patterns and colors. The designer’s innovative approach to fashion was well-received by the audience.

15. Christie Obiero – Chic Clique

Brand Name:
Number of Outfits: 5
Models: Linet Yar, Lisper Mathenge, Shirleen Nekesa, Sylvia Kimathi, Mercy Ndolo

Christie Obiero’s Chic Clique collection epitomized sophistication, with each outfit exuding timeless elegance. The designer’s commitment to creating fashion that stands the test of time was evident in every piece.

16. Maureen Kanini – Wira House Design of

Brand Name: Wira House Design of
Number of Outfits: 5
Models: Grace Wambugi, Merab Achieng’, Wendy Nyaoke, Melisa Amina, Trevor Ushindi

Maureen Kanini’s Wira House Design of showcased a collection that was a visual treat, with each outfit crafted to perfection. The designer’s attention to detail and use of high-quality fabrics were commendable.

17. Jackline Karwitha – K Creations

Brand Name: K Creations
Number of Outfits: 4
Models: Daisy Chepng’eno, Brenda Chepkorir, Debrah Atieno, Jackline Amondi

Jackline Karwitha’s K Creations added a touch of glamour to the runway, with each outfit designed to make a statement. The models exuded confidence, bringing the designer’s vision to life.

18. Sayo Maureen – Elgon Designs

Brand Name: Elgon Designs
Number of Outfits: 4
Models: Dickson Oenga, Felix Orina, Vivian Gathoni, Dorcas Khatiala, Lovejoy Achieng’

Sayo Maureen’s Elgon Designs celebrated the beauty of simplicity, with each outfit making a powerful statement. The designer’s use of clean lines and understated elegance set the collection apart.

19. Nyibol Kuir – Nyibol Collection

Brand Name: Nyibol Collection
Number of Outfits: 4
Models: EllaMay Kanini, Debrah Atieno, Sylvia Kimathi, Sharleen Nekesa, Avitus Nyambura

Nyibol Kuir’s Nyibol Collection showcased a fusion of tradition and modernity, with each outfit telling a unique story. The designer’s creativity and use of vibrant colors added a dynamic element to the runway.

20. Ann Nthenya – Allure by Annia

Brand Name: Allure by Annia
Number of Outfits: 4
Models: Jackline Amondi, Mitchelle Mutindi, Lisper Mathenge, Yvette Olel, Merab Achieng’

Ann Nthenya’s Allure by Annia collection brought a sense of romance to the runway, with each outfit designed to captivate the audience. The designer’s attention to detail and use of flowing fabrics created a dreamlike atmosphere.

21. Lucy Ngolo

Brand Name:

Number of Outfits:
Models: Merveille Wanjala, Ella May Kanini, Victoria Mumo

Lucy Ngolo’s collection was a celebration of femininity, with each outfit designed to enhance the natural beauty of the models. The designer’s use of soft fabrics and delicate embellishments created a sense of ethereal charm.

22. Triza Akoth – Tash Designs

Brand Name: Tash Designs
Number of Outfits: 5
Models: Favor Bridgit, Tanveen Onyango, Wendy Nyaoke, Nicole Otieno, Linet Yar

Triza Akoth’s Tash Designs brought a burst of energy to the runway, with each outfit featuring bold colors and dynamic patterns. The designer’s use of unique fabrics and innovative silhouettes added a contemporary twist to traditional African fashion.

23. Mariah Paulo – Mariah Paulo

Brand Name: Mariah Paulo
Number of Outfits: 3
Models: Lucy Ngolo, Lovejoy Achieng, Jeslove Karanja, Moses Mutiga, Yut Bawar

Mariah Paulo’s collection was a testament to the designer’s versatility, with each outfit showcasing a different facet of fashion. The use of unconventional materials and avant-garde silhouettes created a sense of intrigue on the runway.

3rd Runway: Grand Finale of Fashion Extravaganza

24. John – DK-Heritage

Brand Name: DK-Heritage
Number of Outfits: 5
Models: Machar Duor, Moses Mutiga, Grace Laura, Mervel Wanjala, Cynthia Too

John’s DK-Heritage collection marked the grand finale of the fashion extravaganza, leaving a lasting impression on the audience. The designer’s use of bold patterns and intricate details created a collection that was both visually striking and culturally rich.

25. Cinqamis

Brand Name: Cinqamis
Number of Outfits: 5
Models: Marial Peter, Ayra Mumbi, Yut Bawar, EllaMay Kanini, Lucy Ngolo

Cinqamis brought a sense of drama to the runway, with each outfit making a bold statement. The designer’s use of unconventional fabrics and avant-garde silhouettes created a collection that pushed the boundaries of traditional fashion.

26. Dona Adhiambo – Donnie Crotchets

Brand Name: Donnie Crotchets
Number of Outfits: 5
Models: Debrah Atieno, Brenda Chepkorir, Mercy Museve, Blonne Atula, Nicole Otieno

Dona Adhiambo’s Donnie Crotchets collection celebrated the art of crochet, with each outfit showcasing the designer’s mastery of the craft. The use of intricate patterns and textures added a touch of bohemian chic to the runway.

27. Stephen Warui – Single Needle

Brand Name: Single Needle
Number of Outfits: 5
Models: Tanveen Onyango, Otieno Stephen, Mercy Museve, Sashley Musibenga, Vivian Gathoni

Stephen Warui’s Single Needle collection was a symphony of elegance and simplicity. The designer’s use of clean lines and understated details created a collection that exuded timeless sophistication.

28. Kevin Ochieng’ – Versatile Brand Ke

Brand Name: Versatile Brand Ke
Number of Outfits: 6
Models: Sharleen Nekesa, Jeslove Karanja, Grace Laura, Marial Peter, Debrah Atieno, Jackline Amondi

Kevin Ochieng’s Versatile Brand Ke brought a sense of versatility to the runway, with each outfit showcasing the designer’s ability to blend different styles seamlessly. The use of bold colors and innovative silhouettes added a contemporary edge to the collection.

29. Sarafina Julius

Brand Name:
Number of Outfits: Not specified
Models: Dickson Oenga, Trinity Nita, Lisper Mathenge, Cynthia Too, JesLove Karanja

Sarafina Julius brought the runway to life with a collection that was a perfect fusion of tradition and modernity. The designer’s use of vibrant colors and dynamic patterns added a sense of excitement to the fashion showcase.

30. Rose Alinda – L’alfa Collection

Brand Name: L’alfa Collection
Number of Outfits: 6
Models: Mercy Ndolo, Victorious Mumo, Taliah Wangui, John Olima, Bol Deng, Yakatrina Omtere

Rose Alinda’s L’alfa Collection closed the Africa Fashion Week 2023 with a bang, leaving the audience in awe. The designer’s use of luxurious fabrics and intricate embellishments created a collection that epitomized glamour and sophistication.

31. Joyce Oingo – Custom Threads

Brand Name: Custom Threads
Number of Outfits: Not specified
Models: Lisper Mathenge, Debrah Atieno, Lovejoy Achieng’, Joyce Mwangi, Daisy Chepng’eno

32. Brenda Mwendwa – Eunike Fashion House

Brand Name: Eunike Fashion House
Number of Outfits: 5
Models: Blonne Atula, Sylvia Kimathi, Jeslove Karanja, Victorious Mumo, Lucy Ngolo

33. Amina Arif – Kader Atelier

Brand Name: Kader Atelier
Number of Outfits: 5
Models: Grace Wambugi, Merab Achieng’, Merveille Wanjala, Joyce Mwangi, Dorcas Khatiala

34. Pioneer Atieno – PioneerPye

Brand Name: PioneerPye
Number of Outfits: 6
Models: Lisper Mathenge, Linet Yar, Yvette Olel, Marial Peter, Taliah Wangui, Sashley

A Tapestry Woven with Talent

Africa Fashion Week 2023 was more than just a showcase of clothing; it was a celebration of Africa’s rich cultural heritage and the incredible talent within the continent’s fashion industry. The designers and models who graced the runway not only presented stunning collections but also contributed to the narrative of a thriving and evolving fashion landscape in Africa. As the fashion world continues to evolve, events like Africa Fashion Week play a crucial role in fostering creativity and inclusivity and pushing the boundaries of what is possible in the world of fashion.

The legacy of the 2023 edition will undoubtedly linger in the minds and hearts of fashion enthusiasts, leaving them eagerly anticipating the next chapter in Africa’s fashion journey.

Content courtesy of  Delight Fashion School, African Fashion Week & NFH 

 

 

Odefille Enthralls At The 2023 Accra Fashion Week

Posted on by Oscar Alochi

Odefille, an urban C-Suite women’s fashion brand that reinvented elegance with its own combination of heritage and innovation, had a dazzling premiere at Accra Fashion Week 2023. Under the mesmerizing direction of the great Paulina Oduro, models strode down the catwalk in provocative ensembles that left observers spellbound.

Known for its elegant pieces made for the contemporary power player, Odefille shocked and pleased the audience with a collection that expanded on its distinctive aesthetic. Vibrant, modern shapes were used to recreate traditional Ghanaian fabrics, which included asymmetrical cutting, vivid fabric combinations, and surprising color pops.

“Your title is not the only factor that determines your authority in the C-Suite. It is interwoven into the very fabric of who you are. “At Odefille, we think African fashion is the ideal language for today’s leaderless—a colorful tapestry of tradition and style that speaks volumes about your confidence, heritage, and sophisticated taste,” said Nadia Asantewaa Nkandobi, the company’s founder and CEO.

Our goal was to convey a tale of creativity and legacy. We think that the rich heritage of Ghanaian fashion may inspire audacious, progressive designs that appeal to a worldwide clientele. We were able to present this mix on a large scale by participating in Accra Fashion Week,” she continued.

The choice was incredibly profitable. Both reviewers and fashionistas gave Odefille’s show excellent marks.

Although Nadia is overjoyed with the response, she noted that it is only the beginning. “We are immensely appreciative of the affection and assistance.
Our goal of building a worldwide fashion brand that pushes the envelope and honors African history is furthered by this accomplishment.
In the upcoming year, Odefille will likely release even more interesting news. One gorgeous item at a time, we want to redefine power dressing.

About Odefile
Your style is your quiet weapon in the C-Suite, where power is paramount and decisions have global consequences. Odefille enables the contemporary lady to use African fashion to flaunt her history, leadership, and unflinching self-assurance.
We at Odefille do more than merely outfit ladies in C-suite positions. We give her power a coat. With the bright confidence of an African queen, own your narrative, embrace your history, and dominate the room.

Content courtesy of Odefile, The BFT Online & NFH 

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