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Thursday 29th of September 2022

Nairobi, Kenya

The First AMVCA Runway Show Will Be Hosted By Nigerian Fashion Designer Mai Atafo.

Posted On : May 9, 2022

Fashion Police

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The first-ever Africa Magic Viewers Choice Awards runway show will be hosted by fashion designer Mai Atafo on Sunday evening.
He’ll be joined by Miz Vick, the show’s host, to anchor the second day of this year’s AMVCA, which will run for eight days.

Africa Magic’s official Instagram page announced the hosts on Sunday.
The awards ceremony this year will last eight days instead of the previous one-day affair.

Africa Magic has planned an eight-day series of events in conjunction with MultiChoice to celebrate the 8th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs), which will take place on May 14, 2022.

Dr. Busola Tejumola, Executive Head, Content and West Africa Channels, MultiChoice Nigeria, made the announcement at a press conference, saying that the eight-day series of events will reinvent and bring exciting innovations to the awards, which were first held in 2013.
“We’re focusing on bringing the various qualities that make the African film and television industry genuinely magical to the millions of Africans who tune in every year to watch the awards.”

Fashion, technology, gastronomy, and African culture will all be celebrated at these carefully chosen events. There will be panel discussions and film screenings from our MultiChoice Talent Factory, as well as industry sessions and competitions for digital content creators and aspiring fashion designers,” she stated.
The eight-day festival will kick off on Saturday, May 7 with an Opening Night.

MultiChoice Talent Factory Day will take place on Monday, May 9th, with movie screenings and panel discussions led by MTF Academy students. On Tuesday, May 10th, Africa Magic will conduct a special Content Market Day for industry participants.

On Wednesday, May 11th, there will be a pan-African cuisine and cultural event.
On Thursday, May 12th, a Digital Content Creators’ Day will be held to raise awareness of the growing popularity of online content creators.
On Friday, May 13th, a special gala for nominees will be held, followed by the awards ceremony on Saturday, May 14th.

The awards event, now in its eighth year, last took place in 2020. Due to the COVID-19 pandemic, it was canceled in 2021.

The event kicked off on Saturday night with an inaugural gala that kicked off a series of activities leading up to the award ceremony on Saturday, May 14, 2022.
The runway event, which will take place tonight in collaboration with BellaNaija Style, is titled ‘Design for the Stars.’
The show will include a competition for nine aspiring fashion designers who have been taught by established designers such as Mai Atafo, Lanre Da-Silva Ajayi, and Adebayo Oke-Lawal.
For this edition, Africa Magic and its partners honor true African fashion and its significance in the development of the African film and television industries.

Content courtesy of Africa Magic & NFH

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