What to Expect at AFI Fashion Week Johannesburg 2021
AFI stated that this year’s theme ‘Be You, Be Truly African’ will celebrate all the unique and multifaceted expressions of being African in a globalized world.
“Incoming together, after a long period of isolation, we are presenting a renewed outlook on who we are and what makes us unique. Driven by lifestyle and fashion, the emerging and established designers will showcase their latest collections, having reimagined new trends to complement the new way of living,” AFI said.
Guests can expect an expressive blend of fashion, cuisine, cocktails, live music, and a 360-degree view of the city of Johannesburg. In-person and virtual guests can Shop the Runway with House of Nala, which has curated offerings from pan-African ready-to-wear and luxury brands. The Shop the Runway experience will travel to Durban and Cape Town, bringing fashion enthusiasts of African luxury fashion to their cities.
Growing on the success of last year’s event, AFI will again partner with Anglo American Platinum to showcase this year’s PlatAfrica Jewellery Design and Manufacture Competition finalists as part of AFI Fashion Week Joburg 2021.
To book your spot online or in-person Click Here tickets are for sale and extremely limited.
Themed Be you, be truly African, this year’s hybrid showcase of African fashion by African Fashion International takes place from October 28 to 30 2021 at the recently launched Alto 234 – Africa’s highest urban bar on the 41st floor of the Leonardo building in Sandton, with magnificent views of Johannesburg.
AFI is renowned for hosting world-class fashion and lifestyle experiences, and guests can expect an expressive blend of fashion, cuisine, cocktails, live music, and a 360-degree view of the city of Joburg.
In-person and virtual guests can Shop the Runway with House of Nala, featuring curated offerings from pan-African ready-to-wear and luxury brands. The Shop the Runway Experience will travel to Durban and Cape Town, making African luxury fashion more accessible.
Emerging and established designers will showcase their latest collections, with a mission to reimagine lifestyles for our new ways of being.
The final showcase is presented by David Tlale on Saturday, October 30.
AFI Fastrack is the national graduate fashion platform offered by African Fashion International. This developmental platform provides emerging designers with a marketing opportunity, showcasing a capsule collection at AFI fashion events with full production infrastructure.
An annual selection of five to 12 finalists is paired with an established designer mentor as they compete in a three-episode reality TV series.
The winner is awarded the title of Young Designer of the Year, start-up capital to invest in their business and a retail opportunity with AFI’s e-commerce platform and House of Nala Concept Store.
The young emerging designers on the AFI Fastrack program will showcase their final collections on day two of fashion week.
PlatAfrica is again partnering with AFI, to showcase this year’s finalists’ pieces as part of 2021 Joburg Fashion Week 2021. The winners in the student/apprentice and professional categories, as well as the popular People’s Choice Award, will be announced during the virtual showcase event on October 29.
Content courtesy of African fashion international & Nairobi fashion hub