Sunday 14th of August 2022

Nairobi, Kenya

Fenty Africa: Kenyans Are Dissatisfied With The List Of Influencers Invited To The Fenty Beauty Launch.

Kenyans were disappointed that the list lacked big makeup artists and skincare content creators and was flocked by our everyday influencers.

It was only after the event that many noticed the absence of a significant cog in the wheel of the industry, and that was the makeup artists and beauty gurus, whose proficiency in the field is greatly relied on by the majority of prospective consumers of the products, giving off a tone of favoritism that went into the organization.

The artists took to social media to ask the event’s organizers why they weren’t invited or why they didn’t get the PR packages that were given to influencers from various fields such as culinary arts, comedy, and lifestyle, among others, all of whom appealed to an audience that was vastly different from the brand’s target market.

Miss Universe Kenya 2019 and Miss Universe Kenya 2021 Miss Stacy Michuki expressed her dissatisfaction on Instagram stories.

She penned,

“Wait, so this was a beauty launch and we did not have beauty gurus like Muthoni Njoba, Eman Sallal, and Steve Koby just to mention a few. And so many other amazing upcoming MUA (Make-up artists) in attendance?? Hmmm!”

Rosina Sharon, a YouTuber with over 600,000 subscribers, was among the disgruntled makeup artists. She complained of being ignored by the organizers and the mistaken belief that the influencers at the event would persuade Kenyan consumers to buy the brand’s products because they, too, were beneficiaries of their artists’ services.

“You didn’t invite the only people who know what beauty product should work best to fit the needs of the consumer,” she wrote on her Instagram account.

Gaylyne Ayugi, a veteran Kenyan model and beauty pageant titleholder who was elected Miss Universe Kenya 2014 and represented Kenya at the Miss Universe 2014 contest, expressed her disappointment on social media.

She stated that she was not surprised because she had anticipated the event to be a social gathering of our everyday influencers

“But didn’t we already say this event was gonna be a meetup for the kawaida influencers who go for everything but do not deliver. We expected looks to be served… so far I’ve seen some an wueh, just laughing. I don’t tire for this your influencers.”

Ayugi said she lacked words because that was clownery at its finest because in her own words,

“Who wrote that PR list, because who have to explain to us like little children how a food blogger, a man to be precise who does not do anything skin/beauty related received a PR package.”

Stephanie Cherono, a professional makeup artist, echoed her comments, expressing disappointment with the invitation list for failing to convey the inclusivity that the brand has long promoted in its marketing efforts.

“People who don’t even wear makeup, let alone Fenty,” she bemoaned.

Dennis Karuri, Creative Phil, Michelle Ngoje, Wachuka Thimba, and Mwaju Chaks, among others who have rattled the industry with their talent in the profession, were among those who missed their invitation.

Patience P, a fashion and lifestyle content producer, compared our debut to that of other nations, and here’s what she had to say:
“Having gone through Nigerian and South African Fenty launches, one thing is for sure, they have a proper distribution on how they invite their influencers. Not the same damn faces at every event. Let us have a proper filter on who goes and attends what.”

Mitchele Adhiambo, a burgeoning lifestyle digital content creator, also offered her thoughts on the lack of diversity and the same faces that were seen at Fenty’s premiere.

“I needed to look up other countries Fenty launch because I felt there was something wrong with this event on our side…. we need to pull all industries houses in order in our country.”  She stated.

We’ll probably spend the rest of our lives comparing ourselves to South Africa and Nigeria, as they continue to rise while we struggle and make such moves all the time.

Content Courtesy Capital FM Lifstyle, Mpasho of & NFH

Fenty Africa: Rihanna’s Fenty Beauty Exclusive Launch in Nairobi, Kenya

Rihanna’s Fenty Beauty line debuted in Nairobi, Kenya, on Thursday, May 26, 2022, with a grand reveal and launch at The Social House, 154 James Gichuru Road, Lavington.

Nairobi’s finest influencers and celebrities attended the dazzling evening invite-only event, dressed to the nines. The room was buzzing with excitement as Kenya joined the exclusive club of the brand’s other eight African countries where it now officially retails.

Kenya’s top influencers, media personalities, celebrities, makeup artists, screen sirens, and Instagram heavyweights descended on the Social House to celebrate famed Bajan singer Rihanna’s Fenty Beauty soft launch, which was studded with all things beautiful, exquisite, lush, and posh.

At 7 p.m., the celebs began to arrive, and the red carpet was a whirl of activity, with cameras flashing, bodies popping, and champagne flowing.

Janet Mbugua, Makena Njeri, Kendi Christine, Noni Muchiri, and Annette Gitau were among the many celebrities who attended the celebration, which continued until far past midnight.

Eugene Mbugua, a reality and documentary TV producer, as well as Crazy Kennar and Esther Kazungu, makers of internet entertainment, were among the other famous personalities.

Suzie Wokabi, a Kenyan beauty legend, and a slew of Instagram stars including Stephu Mulinge, Maureen Bandari, Yasmeen Saiedi, Joy Kendi, Shiksha Arora, and Lornzie Gatabaki were among the flashy audience.

The event, which included beautiful Fenty Beauty packages for all attendees, was also graced by seductive singer Nikita Kering, who put on a sizzling show as the guests fawned over her.

Nikita laid down a strong performance, topping it off with her huge single ‘Ex,’ dressed in a short newspaper-themed outfit and black designer thigh-high boots.

Fena Gitu and Kagwe Mungai, both musicians, attended the star-studded beauty pageant.

The gathering, known as the “Fenty Club,” was held to “celebrate the introduction of Fenty Beauty and Fenty Skin in Kenya.”

The Social House meeting was also a totally private affair that would not be published on social media and would only be open to those who had been invited.

On Friday night, Fenty Beauty will formally launch in Kenya and Africa as a whole  with yet another glittering, all-star event at the Junction Mall.

Dr. Joyce Gikunda, founder of Lintons Beauty, also made an appearance and gave a lecture, dressed in an opulent Gele (Nigerian-style headwrap) and a flowing dark blue dress.
Lintons Beauty is Kenya’s official  and only  Fenty Beauty and Fenty Skin retailer.

Content Courtesy of Capital Lifestyle Production & NFH 


Nikita Kering, A Singer, Will Be The Face Of The Fenty Beauty Campaign In Kenya.

Nikita Kering, a 20-year-old award-winning musician, has signed a deal with Rihanna’s Fenty Beauty cosmetics line. The ‘Ex’ hitmaker will be the face of Fenty’s ads, which will kick off on May 27th, 2022.
The model announced that she will be wearing Fenty products like ‘Killawat,’ a fluid, non-greasy solution that is lightweight and non-sticky, in a social media post.

Nikita will also promote the gloss bomb universal lip luminizer in eight hues, as well as the lightweight full frontal volume mascara.

She wrote in a Twitter post,

“It’s going to happen! This Friday, the 27th, @fentybeauty and @fentyskin will be here. I’m very excited to be kicking off our campaign in Kenya while wearing my Fenty favorites #glossbomb #killawat…”

The collaboration comes only days after Fenty Beauty announced that their products would be available in Africa. They wrote on their social media platform,

“Finally, the wait is over. We’re pulling up in AFRICA! Who’s up for it?! We’ve been putting in a lot of effort to make this happen. Starting May 27, we’ll be accessible at local stores in Nigeria, Kenya, Namibia, Botswana, Ghana, Zambia, and Zimbabwe.”

Elsa Majimbo, a Kenyan comedienne, joined Fenty Beauty as a brand ambassador in 2020. Majimbo filmed videos of people wearing the brand’s eyewear.

Content Courtesy of Nikita Kering & NFH 

Rihanna Wears A Thebe Magugu Crocheted Outfit To Make A Grand Announcement About Fenty Beauty Africa.

Rihanna looked stunning in Thebe Magugu’s Merino Wool Fringe Knitted Dress while announcing the launch of Fenty Beauty in Africa.
Rihanna, a Grammy Award-winning singer and entrepreneur, debuted her Fenty Beauty cosmetics line in September 2017.

Rihanna stated that Fenty Beauty will be available in a few African nations, including Kenya, over five years later, and what better way to promote it than by wearing pieces by a South African designer?
The Work singer made her statement while dressed in a Merino Wool Fringe Knitted Dress by Thebe Magugu.

“Welcome to Africa Riri,” tweeted the South African designer on Twitter, adding that the collection was about “exploring the shifting face of African Spirituality.”

“The silhouettes in the collection combine traditional local wardrobe solutions like draping and wrapping with intricate and crisp tailoring. The collection honors the work of renowned textile and printmakers from throughout the world “Thebe explained the motivation behind the 2021 collection.

Rihanna’s Fenty Beauty Hits Africa 
Fenty Beauty will soon be available in Kenya, Botswana, Ghana, South Africa, Namibia, Nigeria, Zambia, and Zimbabwe, Rihanna said on Twitter on Tuesday, May 10th.

Fenty Beauty will be available on May 27th, according to the 34-year-old billionaire.

Rihanna Showcases Her Thebe Magugu Knit Dress.
Thebe Magugu welcomed Rihanna to Africa on Instagram on Wednesday, May 11th, following her Fenty Beauty announcement.

She wore his Merino Woll Fringe Knitted Dress with a detachable bralette from his Autumn/Winter Alchemy 21 collection, which addresses the “shifting face of African Spirituality,” according to the award-winning designer.

In March 2021, Magugu debuted the collection during Paris Fashion Week. The skilled designer told British Vogue that the collection was “such a niche sensation.”


Which Other Celebs Have Worn Thebe Magugu?

Thebe Magugu has been worn by a number of American celebrities in recent years. In an episode of her hit comedy Insecure, American actress and producer Issa Rae wore a Thebe Magugu gown.

Miley Cyrus flaunted her Thebe Magugu men’s suit while soaring through the sky in a private plane, while Kylie Jenner flaunted her wool suit.

Issa Rae

Miley Cyrus

Kylie Jenner

Adut Akech

Dionne Warwick

Content courtesy of The South African, Thebe Magugu & NFH

Lintons Beauty Will Exclusively Offer Rihanna’s Fenty Beauty Products In Five Kenyan Outlets.

The luxurious Fenty Beauty and Fenty Skin products created by global pop artist Rihanna will be sold in Kenya under an exclusive franchise agreement.

The Barbadian diva, who co-owns the company with LVMH, has selected Lintons Beauty to distribute its cosmetics collection.

The products will be accessible starting May 27, 2022, according to Lintons, which distributes additional high-end skincare, color cosmetics, and designer perfumes to the upper and middle classes.
The business has 28 locations in Kenya, Mombasa, and Kampala, Uganda, but only five of them will store Fenty items.
The retail prices for the new product lines, which will be available in seven other African nations, have yet to be announced by Lintons Beauty.

According to the Fenty Kenya website, goods like the Fenty symbol, and semi-matte refillable lipstick would cost Sh4,650, not including shipping and taxes.

Sun stalk’r eye bronzer and highlighter palette cost Sh7,000, while liquid killawatt fluid freestyle highlighter costs Sh4,100. KSh5,550 for a soft-matte powder foundation.
KSh3,350 for the longwear pencil eyeliner and KSh2,050 for the small mascara

Luxurious Labels
Rihanna’s premium cosmetics line will take the fight to other luxury brands vying for a slice of the country’s fast-growing multibillion-shilling cosmetics market pie.
Lintons already carries international skincare brands like Estée Lauder, Clinique, MAC, Clarins, Lancome, Chanel, and Dior.

Tom Ford, Issey Miyake, Bvlgari, Versace, Givenchy, Guerlain, Thierry Mugler, Yves Saint Laurent, Salvatore Ferragamo, and Burberry are among the scent names represented.

In a previous interview with Business Daily, Winnie Mutegi, the Lintons’ marketing manager, said, “We have worked with worldwide companies and authorized distributors to provide unique items for our clients.”

The corporation had previously expressed confidence in the cosmetics industry’s ability to weather the epidemic this year.
Lintons’ Beauty is also looking forward to new product lines from Lancome and Dolce and Gabbana.

On the website, the Fenty perfume costs KSh20,300.
Rihanna’s cosmetics line is a market leader in inclusion, offering a wide range of products for 50 different skin tones, including dark hues, which were uncommon when it first launched in 2017.

Content courtesy Business Daily & NFH


Fenty Africa: Rihanna Confirm Fenty Beauty and Fenty Skin is Finally Coming to Kenya, Nigeria, Ghana, South Africa, Namibia, Botswana, Zambia and Zimbabwe

It’s finally arrived! Fenty Beauty and Fenty Skin by Rihanna will soon be available in African countries!

On Tuesday, May 11th, 2022, the singer-turned-beauty mogul and soon-to-be mother revealed on Twitter that her beauty and skincare line would be launched in Africa that month.
Fenty Beauty debuted in the fall of 2017 and has been steadily expanding since then.

Millions of people around the world supported the line’s objective of creating cosmetics and skincare items for all skin tones.
With a follow-up post labeled “The wait is finally OVA!!,” the cosmetics line’s official Instagram account reaffirmed her post.

Rihanna took to social media to announce that her breakthrough cosmetic brand will finally be available in select African countries, much to the delight of make-up fans.

Beauty admirers have been pleading with the billionaire beauty and fashion tycoon to bring her popular Fenty Beauty to the African continent for years.
Fans of Rihanna’s beauty brands, Fenty Beauty and Fenty Skin, will soon be able to purchase the items from the comfort of their own homes.

Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe are among the African countries that will be able to purchase Fenty products starting May 27.

Luxury cosmetics shop ARC and Edgars Beauty will sell the collection, Fans ecstatically flocked to Twitter to express their delight at finally being able to go in and buy the things instead of relying on friends who were traveling abroad to do so.
Fenty Beauty, which Rihanna, whose real name is Robyn Fenty, launched in 2017, was a game-changer since it featured 40 foundation colors that catered to all skin tones.

Rihanna claimed at the launch that she wanted the make-up line to be inclusive to all women and that they had worked on a wide range of traditionally difficult-to-match complexion tones, producing formulations that work for all skin types, and finding universal hues. The renowned foundation from the company is now available in 50 hues.

Fenty Beauty also sells lip products, eyeshadow, blush, and a variety of other cosmetics.
Fenty Skin, a skincare line, debuted in 2020 and proudly declared itself to be oil-free, vegan, and cruelty-free.

However, there was initially a controversy owing to the usage of fragrance, with one beauty care influencer claiming that using fragrance in the products caused her skin to break out in little red bumps all over her face.

Fenty Skin has since emerged as a favorite among many users, including guys. A$AP Rocky, Lil Nas X, and her fiance are all admirers.
Rocky, Halima Aden, and Paloma Elsesser starred in the campaign’s launch. Because she insisted that her new product be gender-neutral, she included men in the advertising.
“Taking care of your skin is taking care of yourself.” I’m attempting to instill a ritual in them. “It’s a three-step process,” she explained.

“We begin there since skincare can be quite complex. Because it might be perplexing, I wanted to start with something simple so that folks could get right to work.”
Fenty Beauty was named the most popular beauty brand in Africa earlier this year, Fenty Beauty was the most-searched-for brand on the continent, according to data by cosmetics education site Tajmeeli.com

Content courtesy of Fenty Beauty, Fenty Skin, IOL & NFH

If Rihanna herself can’t hold down a luxury fashion label in 2021, then who can?

When I heard the news that LVMH was dropping Fenty (the clothing brand) from its roster and putting it on sleep mode, (or a momentary coma with indefinite return), I flinched, but nothing automatically triggered me. I love me some Rih Rih, but I wasn’t going to have sleepless nights over the first lady of pop music and beauty becoming a little less rich.

However, something didn’t quite sit well with me. For me, it was beyond Fenty.


There was a message there and it took me a few moments to grasp it.

It’s understandable there are those that perhaps feel like her luxury fashion brand didn’t have legs as she is more of a beautiful babe. It’s a fair point. Although her undeniable sex appeal and attention to diversity do sell lingerie (Savage x Fenty heart eyes), she isn’t really a lingerie designer either, right? Nor was she a beauty pro before she launched her sell-out Fenty Beauty range.

So it made me question whether there’s something else going on and whether we should be questioning the landscape of luxury when it comes to Black ownership and where exactly representation fits into this conversation.


One of the arguments for the closure of Fenty is that her core audience is ultimately not a luxury buyer. “I believe that the clothes haven’t done as much as beauty and lingerie, but that may be because Rihanna’s current demographic/core audience is millennial/gen Z Black, men, and women.

” says creative consultant Arrieta Mujay Bärg, 41, who was a former Head of PR and Marketing for River Island and led Rihanna x River Island 13’ collection. “However Fenty fashion house has only been opened for less than two years and it takes time to develop a following when you are doing something different from the norm,” Bärg adds.

The same may be said for a lot of Black designers like the super trendy Telfar Clemens and the super edgy, cool, and monotone Cold Laundry founder Ola Alabi, who often attract a more ‘urban demographic’ for lack of a better word.


By no means is that a bad thing, but of course for sustainable success, there is a need to appeal to as wide an audience as possible. Gaining respect across the board in that space is a hard task, but it’s lazy to assume that consumerism within the Black community or a specific generation is capped at a price point.

Bärg agrees to add: “On the same note. It would be inaccurate to say that her, having a majority Black following is the reason that the brand has failed. Developing a high-quality luxury brand and sticking to it is no easy task.” Barg believes that the same level of grace is not allowed fairly, and that may support the case as to why we see so few successful Black-owned/Black-led luxury businesses.


“Case in point: Edun – the brand fronted by Bono and wife Ali Hewson made LVMH a loss of $28million in a space of five years, and every year they were given the benefit of the doubt and they kept feeding in cash until there was no turning back,” says Bärg.

Written By Sheilla Mamona

Content courtesy of Glamour & Nairobi fashion hub 

Rihanna’s Fenty fashion label to close down after 2 years

The slowdown of luxury fashion continues with the announcement that Rihanna’s ready-to-wear line Fenty has been discontinued.

The fashion line, launched in 2019, made history as the first luxury brand run by a black woman and effortlessly chimed with Generation Z’s values of inclusivity and diversity. It was also only the second luxury fashion house started from scratch by the French conglomerate LVMH after Christian Lacroix in 1987.

Although it comes as a surprise  Rihanna picked up the Urban Luxe gong for the brand at the Fashion Awards in 2019 – the end of the ready-to-wear arm of Fenty is in part a casualty of the pandemic.

The brand, known for footwear, denim items, and eyewear, has struggled with supply chain issues and the singer, who is based in the US, has been unable to travel in order to collaborate with the Parisian fashion team.

During a press conference in October, LVMH’s chief financial officer, Jean-Jacques Guiony, also hinted that they were having their share of teething problems.

“On Fenty fashion, we are obviously still in a launching phase and we have to figure out exactly what is the right offer,” he was quoted by the New York Times as saying. “It is not something that is easy. We were starting entirely from scratch. Obviously, we have the great help from Rihanna on this, but I would say it’s still a work in progress when it comes to really define what the offer will be.”


Despite other LVMH-owned fashion brands such as Dior and Louis Vuitton bucking the trend of decline during the pandemic, net profits for the parent company fell 34% in 2020, according to the WWD website.

Fenty’s final collection, a collaboration with the footwear designer Amina Muaddi, was in November last year and its last Instagram post was on 1 January.

The shuttering of the fashion arm of Fenty will not affect its side projects, the lingerie arm Savage X Fenty and Fenty Skin, which are both considered a success in their field: the former made $108m (£78m) last year and the latter, which is available in Boots, has made £26m in four months, according to WWD.

Content courtesy of The GuardianNairobi fashion hub 

Rihanna Releases New Fenty Eyewear 2020 Campaign

Fashion house FENTY presented new Release 5-20 Eyewear collection for the Summer 2020. The collection features 3 new styles in 5 different colors the Off Record, the Classified and the Coded Sunglasses.

Fashion photographer Arnaud Lajeunie captured FENTY Release 5-20‘s campaign starring the stunning Mame Anta Wade. In charge of styling was Jahleel Weaver, with beauty from makeup artist Anthony Preel.

“I mean… sheesh!!!” is how Rihanna described her new Fenty sunglasses. Sheesh is one word for the three new eyewear styles, which the brand founder has created “to suit every high, low and incognito mood of summer”. Other suitable adjectives include, but are certainly not limited to: retro, technicolour, and one hundred per cent bad gal.

In @badgalriri’s world, a #WFHFit consists of a hoodie and some seriously cool shades. Thank goodness the eyewear is part of Fenty’s latest drop, available from today, which features a modern update on the cat’s eye in eye-popping colours like candy pink, acid lime and blue tortoise.

Rihanna debuted her Jet Black Coded shades during a lockdown shoot that brought high-fashion drama to her Instagram feed. Inspired by vintage silhouettes, the rectangular frames with subtle cat-eye shape are also available in Milky Way with matching coloured lenses.

This week, RiRi posted a selfie of her Acid Green Off Record sunnies  Fenty’s most vibrant eyewear yet, designed to “deliver ultimate summer vibes”.

The ’80s frames with animal print temples also come in Candy Pink and Cosmic Blue for “a summer of camera-ready digital fun”. Like the Coded pair, they retail for £280 at Fenty.com

If you can’t see yourself papping Insta pics in these classic-with-a-Rih-twist styles, Fenty is releasing a third futuristic pair in June. The Classified model has a “dramatic silhouette” with similar accents to the previous Blockt and Antisocial frames, and comes in Black Gold and Rose Havana for “an air of old school glamour and mid-summer romance”, according to the brand.

Rihanna – Designer
Arnaud Lajeunie – Photographer
Jahleel Weaver – Fashion Editor/Stylist
Anthony Preel – Makeup Artist

Content courtesy of Models 

The New Barbados-inspired Fenty Release Is Here, And It Includes Collapsible Sunglasses

Since Rihanna announced the launch of her luxury fashion house Fenty, we’ve pretty much been refreshing our feeds for the first opportunity to get our hands on the limited-edition pieces. For those that missed the last drop

Release 6-19 explores items made for ease of travel and intended for escape – think light fabrics and head-turning prints (which we’d expect when Rihanna is the Artistic Director). The collection, which will make its way onto the website via two separate drops, features knit, satin and body-hugging jersey dresses that celebrate the female form, and aims to provide you with investment pieces to treasure for years to come. Plus, they’re limited edition, so you’ll have bragging rights too.

The collection’s colours hold special significance to Rihanna, as the orange, fuschia and teal tones aim to mirror a Bajan sunset, while the oversized graphic tees pack a political punch as they celebrate the immigrant experience and represent Rihanna’s roots. Though, she did throw in some Japanese-inspired dragon prints. Because, well, Rihanna can do what she likes – she even shot the campaign images herself.

And it seems Fenty has our Middle-Eastern sun in mind with this drop, as eyewear is being highlighted with two new styles – the first of which shields your entire face, the second a foldable laser-cut style. Of course.

This article originally appeared on Grazia Middle East 

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