Wednesday 6th of May 2026

Nairobi, Kenya

Ikojn Announces a Partnership With Ncba Bank, Introduces the Ikojnic Club, and Unveils a Cover Feature in Couture Africa Magazine.

The IKOJNIC CLUB, the brand’s exclusive loyalty club, was launched on Sunday, May 7, 2023, at a cocktail party and magnificent pop-up at The Social House in Nairobi.
Celebrities and fashion enthusiasts, like Pinky Ghelani, Joy Kendi, Sonal Maherali, and Victor Peace, attended the event.

Customers who use THE IKOJNIC CLUB receive free benefits for doing business with IKOJN. Every transaction a member makes results in points that may be exchanged for savings, free shipping, and other benefits.
The initiative aims to increase customer value and foster a sense of community among IKOJN supporters.

IKOJN announced a relationship with NCBA Bank in addition to the creation of THE IKOJNIC CLUB.
Customers of IKOJN will receive a 15% discount on all NCBA Card purchases as a result of the cooperation. This alliance demonstrates IKOJN’s dedication to giving its customers the greatest shopping experience possible.

“IKOJN is a womenswear brand that is 100% made in Kenya and it has a focus on sustainability. We love our customers at IKOJN we have been serving our customers for 8 years now. Our growth has been because of our customers and I thought we need to find a way to reward the IKOJN consumer who keeps coming back. They’re loyal to us and we need to give them something exciting in return,” said IKOJN’s founder, Cris Njoki.

Finally, IKOJN unveiled its cover story and fashion spread in Couture Africa magazine. The article is a significant accomplishment for the company and a reflection of its expanding reputation in the East African fashion sector.

IKOJN founder and CEO Janet Mbugua expressed her excitement about the introduction of THE IKOJNIC CLUB and her company’s collaboration with NCBA Bank.
“These alliances are proof of our dedication to giving our customers the finest purchasing experience possible. We are also delighted to be highlighted in Couture Africa.

This is a significant accomplishment for our company and a reflection of the dedication of our team.

Since its launch in 2015, IKOJN has become increasingly well-known. In addition to its bustling online store, www.ikojn.com, the ready-to-wear business has three more store locations in Nairobi Westgate Mall, Imaara Mall, and Greenhouse Mall. It is the height of femininity, with clothes that range from colorful dresses to chic co-ord shirts and bottoms. Given their superb construction, use of eco-friendly fabrics, and constantly flawless tailoring, it is easy to see why the brand has had such significant market growth since its inception and especially over the past few years.

“The IKOJNIC woman has a strong sense of self. She desires to have style. She wants to use her clothes as a means of self-expression, but she doesn’t want to stand out too much.

She wants to look classy with a bit of playfulness,” added Cris Njoki

Pinky Ghelani, Joy Kendi, Sonal Maherali, Brian Babu, and Victor Peace, to name a few renowned fashionistas, were among those present at the event held at The Social House in Nairobi, which was a big success.
IKOJN’s devoted clients had the opportunity to speak with Cris and her staff during the event while learning more about the company.
Visitors began to arrive around 3 pm and began to drink some Tusker Cider and Gordon’s Cocktails compliments of EABL as they went about their Sunday socializing and shopping.

IKOJN has established itself as a strong player in the Kenyan fashion sector, and we can’t wait to watch where they go from here.

Content courtesy of Couture Africa, Ikojn, NFH

Ikojn Kenyan Fashion Designer: Fashionistas Congregate at the Social House for an Event With Ikojn and Couture Africa

The Kenyan Fashion Brands Redefining Style And Glamour, Ikojn, and Couture Africa, two additional fashion and lifestyle brands, gathered together Kenyan fashion enthusiasts and supporters on Sunday, May 7th, 2023, at The Social House. EABL, who provided some cocktail service and had some chic bars, also sponsored the event and contributed to its gloss and glam.

We also got to witness a blown-up replica of the impending “comeback” print issue of Couture Africa Magazine. Ikojn, who are now selling at the hotel, had their creations on show.

We’ve taken a long break from publishing during and after the COVID-19 Pandemic, so we’re happy to be back. I think there’s still a place for print in the East African market, especially for specialized magazines, and this collaboration with IKOJN is a great opportunity to reenter the market. Founder and Chief Editor Olive Gachara made a point.
The Social House will still host the pop-up, which will stock limited-edition selections that are exclusively available there.

IKOJN, which was founded in 2015, is the perfect embodiment of seductive femininity and ladylike strength. The company’s mission is to build the continent and its fashion sector while teaching the world about cultural tales via design in the form of flawless tailoring and excellent construction.

Fashion and beauty entrepreneurs, celebrities, members of the media, content creators, and influencers from all walks of life mingled while they snacked, drank, and shopped in the Social House garden and the nearby event space, which had been converted to be worthy of the fashion content.

The chance to interact with the businesses, learn more about their vision and mission, and keep up with their most recent developments was fantastic for the guests.

The ninth issue of Couture Africa Magazine, which is currently distributed throughout East Africa, will be available in June both in print and online through the Issuu Digital Magazine Newsstand. The platform also manages the website: mycouture.africa, which hosts online content, and they just created the YouTube channel COUTURE Africa TV.

In addition, the group organizes fashion shows including the Couture Style Awards.

Content courtesy of Couture Africa, Ikojn & NFH

Nairobi Brings Fashion and Art Together: Nairobi Fashion Week And Chez Sonia Collaborate To Host A One-of-a-kind Afternoon Event On April 21st.

On April 21st, 2023, Nairobi Fashion Week sponsored a one-of-a-kind afternoon event that blended the worlds of fashion and art while presenting the “JUST fashion” campaign at Chez Sonia.
This event promised to be a feast for the senses and delivered, with spectacular visual art displays from Little Art Gallery, live music, and a fashion show featuring five selected designers, Deepa Dosaja, Inna Design, Kenya Nashipai Leather, Normand Ayats, and Maisha.

Nisria brought together outstanding artists and designers to create an extraordinary day of creativity and beauty.

The event also included a panel discussion on sustainable fashion moderated by media personality Yvonne Ndege, with Katrin Aidnell, the Regional Environment and Climate Change Specialist, Betterman Simidi, the General Manager of Africa Collect Textiles, and Deepa Dosaja, a pioneer in a sustainable fashion.
The conversation centered on the necessity for a fair and environmentally friendly transformation of the country’s fashion industry.

The Nairobi Fashion Week campaign “JUST fashion,” the ultimate aim of which is to support the country’s fashion sector in its JUST, i.e. environmentally sustainable and socially equitable, transition feature’s four advocacy and promotional areas throughout 2023,

focused on Just transition, sustainable fashion, and the protection of the Nairobi National Park.

Credits:
Video by Valde
Photography by: Levi King

Content courtesy of Nairobi Fashion Week & NFH

 

 

 

Made In Cameroon: The Brand Shoes By Vidal Produces Hand-made Luxury Shoes.

The VIDAL boot factory was founded in September 2016 in Douala, the brand offers men a range of shoes: Hand Grade.
The VIDAL manufacturer has kept the original case which guarantees the durability of its know-how. The specificity of the Goodyear fitting of these shoes, which combines style, comfort, and longevity, goes back to the techniques of the 19th century.

It requires special expertise to carry out more than a hundred manual operations requiring around two weeks of work.
As a local Cameroonian company managed by a young entrepreneur, VIDAL is committed to maintaining the highest standards of traditional craftsmanship, quality, and service that its customers have enjoyed for some time.

We re-connect with designer Vidal Kenmoe to discuss his bespoke, high-end shoe line based in Douala. Former British Royal Army soldier Vidal Kenmoe switched his military expertise to shoe soles.
He continues to advise the army, but he now spends the majority of his time in Douala, Cameroon, creating, cutting, and polishing exquisite shoes. In 2016, Kenmoe established Shoes by Vidal, claiming to make each pair the highest possible levels of craftsmanship. The whole style of his business makes it clear why these sneakers have been in such high demand. In a fashion market where its citizens seek out high-end goods elsewhere, Kenmoe thrives.

To learn more about Kenmoe’s motivation, creative process, and other topics, we re-connect.

Rene Khan: Where did the desire or passion to make shoes come from?

Vidal Kenmoe: My passion for shoes comes from two things mainly—my mother’s love for shoes and fashion, as well as my time spent in the Royal Army, where a special interest was taken towards dressing.

RK: How long have you been making shoes?

VK: I have been making shoes since 2015. I learned the craft in 2013 and I’m still perfecting it.

RK: What does it mean to you to employ the use of local artisans?

VK: It feels good being able to contribute in that sense and to share my experiences with them and vice-versa.

RK: Creating one shoe takes two to four weeks and involves over 100 steps. Is this true?

VK: Yes, it does take a few weeks on average to design and manufacture a pair of shoes, but with experience, that time can be reduced in half.

RK: Where are the majority of your customers based?

VK: My customers are spread out around the world but the majority are based in Douala, Cameroon.

Talk to me about the process of making a shoe that boasts such a high standard of craftsmanship.

It all starts with forming the right shoe last for the design required. Once the last is done, the next step is pattern cutting followed by clicking the leather (upper), followed by the sewing of the upper with the under and then molding (also called lasting), and lastly, the finishing.

RK: Do you have partnerships with raw material sellers to access genuine leather, suede, velvet calfskin, and various fabrics?

VK: No, I simply purchase what I need.

AgA by Vidal appears to have come later. Tell me about the line.

AgA is the sandals and accessories line. AgA does both male and female sandals and we’re hoping to move into belts, watch straps, wallets, key ring holders, and many other leather products. The motivation for AgA is the need to satisfy customers’ demands for leather accessories (other than shoes) at an affordable price.

RK: In 2017, you made a pair of shoes for Samuel Eto’o. Have you worked with any other notable figures?

VK: Yes, I have provided shoes to several diplomats, professional athletes, MDs, artists, and politicians.

RK: What challenges do you face, apart from power outages, that halt your use of sewing machines and finishing bands?

VK: Not many these days. We purchased a power generator, so power cuts are no longer an issue. My biggest challenge remains people’s lack of education on handmade shoemaking.

RK: You dwell in a country noted for a 1 percent that travels abroad for luxury goods and yet you create luxury shoes. How do you fare? What sets your shoes apart?

My designs are unique, and my mix of materials includes leather, suede, denim, and African fabric—the discipline I put into the making, my attention to detail, and my focus on functionality which is mainly comfort and durability.

RK: What else do you hope to accomplish as a young entrepreneur?

VK: As a young entrepreneur, I would love to see my brand spread across borders and become a standard for shoemaking worldwide.

Kenmoe recently marked Shoes by Vidal’s second-year anniversary in Paris with a meet and greet and the launch of a new suede collection.

Learn more about his new collection, his lines ShoesbyVidal and AgAbyVidal on Instagram and his website.

Content courtesy of D Fashion Magazine & NFH

 

 

 

 

The Wedding Year: The Elegant Wedding Of Akothee At The Windsor Hotel

Famous Kenyan musician Esther Akoth, often known as Akothee, got married.
Akothee, a musician, and Denis Schweizer, commonly known as Omosh, got married this afternoon in a stunning outdoor ceremony at the Windsor Golf & Country Club. The couple, who were both dressed in white for the event, looked stunning. Akothee wore a white Achkan, popularly known as a Sherwani, and looked lovely in her well-publicized Ksh 700K white garment.

Akothee wrote on Instagram that her biggest wish for the event—which also happened to be her birthday was to get married on her birthday. Guests were asked not to wear white to the white-themed event and were instead expected to dress tastefully in clothes with a hint of gold.

Akothee departed the Boma hotel, where she and her bridal party had been lodged, and drove to the event location in a convertible vehicle. She came to the ceremony in a chariot and made a spectacular entry, while her husband rode up on horseback.

Several of the biggest personalities in Kenyan politics, entertainment, and the media attended Akothee’s wedding on Monday at the Windsor Golf Hotel in Nairobi.
Esther Akoth, a singer and businesswoman, and her Swiss lover Dennis “Omosh” Schweizer made their entrance down the aisle together.

https://www.instagram.com/p/Cq55yLaspTS/?utm_source=ig_web_copy_link

Cabinet Secretary Aisha Jumwa, Governor Anyang’ Nyong’o and his wife Dorothy, MP Millie Odhiambo, Nominated Senator Karen Nyamu, musician Bahati and wife Diana, comedian Terence Creative and his wife Milly, media figures Lillian Muli, Lofty Matambo, and Wilbroda were among the celebrities present.

After saying “I DO” to her partner Denis “Omosh” Schweizer in a magnificent wedding ceremony conducted at the Windsor Hotel and Club on Monday, April 10, 2023, Kenyan singer Esther Akoth aka Akothee has officially taken herself off the market.
Madam Boss has released adorable pictures taken at the elegant event, which was attended by famous individuals.

https://www.instagram.com/p/Cq8IkNzscOj/?utm_source=ig_web_copy_link

The singer of the hit song “Abebo” posted a series of images on social media showing her enjoying herself throughout the wedding ceremony.

Content courtesy of Akothee & NFH

 

 

Greatest Gospel Stars From Kenya Appear In New Reality Show Coming To Maisha Magic Plus Dubbed “Oh! Sister”

They are Kenya’s gospel megastars and are frequently in the public eye, but never in such a way.

With the new reality series Oh! Sister, Maisha Magic Plus is pleased to share with viewers an inside look at the lives of seven music stars. On Friday, April 7, 2023, at 8:00 p.m., it makes its debut.


During this year’s content showcase, MultiChoice Kenya managing director Nancy Matimu announced the show’s debut, saying: “Maisha Magic Plus offers excellent entertainment value on both the DStv and GOtv platforms. We take pride in investing in local content and presenting excellent, authentic Kenyan tales written by our people for our people as Multichoice Kenya in cooperation with M-Net.

“We’re delighted about the new reality program concept coming to the channel,” said MultiChoice Kenya’s content marketing manager. We take pride in adapting to our audiences’ demands and regularly evaluate our viewership. Oh! For a unique Friday night prime-time slot, Sister will deliver high-quality entertainment.

On Oh! Sister, these women will let viewers into their lives:

Linet Munyali alias Size 8

With nearly 3 million followers on Instagram, she’s the true definition of a celebrity. But behind the fame and the headlines lies a woman who puts family first. Her husband Samuel Muraya aka DJ Mo will also appear on the show.

Millicent Wambui alias Milly WaJesus

One of the leading names in Kenyan entertainment, she has over 1m followers on Instagram. Family is everything to the wife and mother of two. Joining her will be her husband, Peter Kabi aka Kabi WaJesus.

Bernice Nduku alias Lady Bee

Having turned her life around by overcoming addiction, the singer and songwriter is a dedicated mother and devout Christian. She has over 200k followers on Instagram.

Veronica Mushana alias Nicah The Queen

The single mother of two finds strength in her spirituality, which keeps her going despite the pressures of social media. She has almost 200k followers on Instagram.

Beatrice Wanjiku alias Betty Bayo

With over 100k Instagram followers, she has built a name for herself, having come from humble beginnings. She is a remarried mother navigating life with a blended family.

Janet Otieno

The artist and minister are one of the most influential musicians in Kenya. She has almost 100k followers on Instagram and is a well of wisdom who has been married for over 25 years.

Priscilla Ndanu Maina

Makeup artist to the stars, the beauty entrepreneur has almost 23k followers on Instagram. Ambitious and determined, she’s working on building a name for herself in the beauty industry.

Oh! Sister Season 1 debuts on Maisha Magic Plus (DStv Channel 163 and GOtv Supa Channel 8) this Friday, April 7, at 8 p.m.

Enjoy an exclusive inside glimpse into the lives of Kenya’s top gospel artists.

Content courtesy of DSTV, Maisha Magic Plus & NFH

 

African Fashion International (AFI) Returns With 15 Iconic Designers

After a two-year absence due to the Covid-19 outbreak, the African Fashion International (AFI) successfully returned to Cape Town last week.
Among the 15 legendary designers that participated in the three-day event were Gavin Rajah, Kluk CGdT, Taibo Bacar, Loin Cloth & Ashes, Habits, MaXhosa Africa, Craig Port, Matt Nolim, Stefania Morland, Shana Morland, Imprint ZA, Hugo Fleur, Kat van Duinen, David Tlale, and Scalo.

The fashion and retail exhibition gave visitors the chance to not only see the clothes that had just come off the catwalk but also to talk to the designers about them.

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The Mother City’s legendary ensemble Temple Boys appeared in a variety of performances for the guests. DJ Zinhle and Young Stunna, two luminaries in the industry, also delighted the audience.

The founder and executive chair of AFI, Precious Moloi-Motsepe, stated that the CTFW (Cape Town Fashion Week) is AFI’s platform for presenting Africa’s creative works while also creating avenues of trade interchange that would increase the industry’s economic value.

“The CTFW provides a chance for African designers to network with people in the global market as well as to promote their work. This is viewed as a means of increasing the economic worth of the sector, according to Moloi-Motsepe.

The AFI also revealed the names of the AFI Fastrack 2023 finalists, who will spend a year being mentored and receiving instruction on how to make a difference in the African fashion sector and develop into astute businesspeople.

African Fashion International is happy to report that Cape Town Fashion Week was a huge success, in large part because of the incredible talent and ingenuity of the participating designers.

https://www.instagram.com/p/CqP6hcELxgX/?utm_source=ig_web_copy_link

Over the course of three days, there were 18 shows by 9 designers, making it a true celebration of the best African design talent.

The fact that so many people showed up after a two-year break showed that Cape Town Fashion Week was missed. The addition of the CTFW Fashion & Retail Expo gave visitors the opportunity to connect with the designers and view the clothes as they were still being worn off the catwalk.

The CTFW also provided a venue for presenting African artists’ works while fostering commercial routes. The CTFW Fashion & Retail, Music, and Art Expo featured a variety of expo stallholders, all of which profited from participating.

According to businesswoman Dr. Precious Moloi-Motsepe, the executive chair and founder of AFI, “Cape Town Fashion Week is AFI’s platform for displaying Africa’s creative works while also developing corridors of trade interchange that will grow the industry’s economic worth.”

“CTFW provides a chance for African designers to network with people in the global market in addition to showcasing their work. This is thought to increase the economic value of the sector.

https://www.instagram.com/p/CoUKLtrrY_n/?utm_source=ig_web_copy_link

During CTFW, the Cape Town Temple Boys, DJ Zinhle, Young Stunna, and Scorpion Kings all gave fantastic performances for the audience.

A unique exhibition honoring 15 years of African Fashion International marked the conclusion of CTFW. 15 show-stopping outfits from 15 renowned designers who have been a part of the AFI platform since its start were included in this presentation. It was a celebration of both AFI’s work as a platform for outstanding Pan-African designers as well as its function as a catalyst in the global fashion industry.

Gavin Rajah, Kluk CGdT, Taibo Bacar, Habits, MaXhosa Africa, Craig Port, Matt Nolim, Stefania Morland, Shana Morland, Imprint ZA, Hugo Fleur, Kat van Duinen, David Tlale, and Scalo were among the performers on the program.

During CTFW, AFI also revealed the AFI Fastrack 2023, finalists. They will receive mentorship for a whole year, receiving instruction on how to become successful business people and designers who will have an impact on the African fashion sector.

Everything of the clothing displayed at CTFW is retail-ready and is offered at the House of Nala store in Sandton City as well as the AFI Online Store.

https://www.instagram.com/p/CnTxACOrbyc/?utm_source=ig_web_copy_link

About African Fashion International (AFI)
In the past 15 years, AFI has been successful in bridging the gap between African fashion and international markets, launching and elevating designers to status on a global scale.
The goal of AFI is to create the finest business environment and platform for trade in African fashion and brands. Dr. Precious Moloi-Motsepe, an entrepreneur and philanthropist who started AFI, was inspired to work with various talents on the continent by her love of African ingenuity, craftsmanship, and culture.

AFI is regarded as a ground-breaking platform that develops, finances, and supports the best African creative talent. Customers that value custom African luxury and craftsmanship, both domestic and foreign, are the target market for our goods and services.

We help international customers find distinctive, top-notch African luxury goods from established and up-and-coming designers. The best place to find information and news about the fashion business is AFI.

https://www.instagram.com/p/CnjDl9jL61Z/?utm_source=ig_web_copy_link

We can provide Events as a Service in lovely physical and virtual places thanks to our extensive talent and expertise in producing stylish events and curated lifestyle experiences.

Content courtesy of  African Fashion International (AFI), Sunday World, MENAFN- EIN Presswire & NFH

 

 

A Landmark Exhibition Celebrating The Global Influence Of Modern And Contemporary African Fashions Is Being Presented By The Brooklyn Museum Under The Title Africa Fashion.

The show, which makes its North American debut in Brooklyn, includes over 180 pieces, including apparel and jewelry from the Museum’s Arts of Africa collection as well as works in music, film, visual art, and photography.

On view June 23–October 22, 2023
Africa Fashion is the largest-ever exposition on this topic in North America, honoring the exceptional originality, ingenuity, and worldwide impact of African clothing from the beginning of the independence era to the present. The exhibition highlights how fashion, along with the visual arts and music, played a crucial role in Africa’s cultural renaissance during its liberation years and how those elements laid the foundation for today’s fashion revolution through pieces by renowned designers and artists from the middle of the twentieth century to the present.

The show is run by the V&A, and Ernestine White-Mifetu, Sills Foundation Curator of African Art, and Annissa Malvoisin, Bard Graduate Center / Brooklyn Museum Postdoctoral Fellow in the Arts of Africa, have adapted it for the Brooklyn Museum.
Arts of Africa, Photography, Arts of the Islamic World, Modern Art, and Egyptian, Classical, and Ancient Near Eastern Art are a few of the Museum’s collections that are included in the Brooklyn exhibition.
Brooklyn offers the ideal setting for examining the diversity and depth of the different histories and cultures on the continent.
It is home to one of the nation’s most vibrant African diasporic groups.

“Fashion is a fantastic creative statement that is multi-dimensional. This is captured by African Fashion in stunningly vivid and intertwining ways. To create a rich sensory experience, music, art, cultural identity, and material culture are highlighted, according to Malvoisin.

The exhibition’s immersive exhibits of apparel, textiles, photos, writings, sketches, music, films, and catwalk footage are arranged thematically. Twenty different African countries are represented by more than forty designers and artisans, many of whose creations are on display for the first time in the country. The exhibition features clothing created by mid-twentieth-century designers as well as pieces created by a current generation of African fashion designers, collectives, and photographers.

Africa Fashion starts during the post-independence period, which lasted from the 1950s through the 1990s. At this time, the continent saw a significant political, social, and cultural shift. Pan-Africanism flourished, fostering a shared sense of identity that was centered on fashion and creative expression. In the Cultural Renaissance section, ephemera like protest signs, old magazine covers, and well-known album covers are used to illustrate this period of tremendous change.
Visitors can learn about how the creation and wearing of Indigenous fabric evolved into a calculated political act by visiting Politics and Poetics of Cloth.
Wax prints, commemorative cloth, àdr, kente cloth, and bglanfini are displayed among textiles from the Museum’s Arts of Africa collection.

The Vanguard section features the first generation of African designers to receive widespread recognition.
For the first time in the country, mid-to late-20th century works by Kofi Ansah (Ghana), Naima Bennis (Morocco), Shade Thomas-Fahm (Nigeria), Chris Seydou (Mali), and Alphadi (Niger) are exhibited combined with a vibrant display of fashion photographs from the time.

The images in Catching Change cover the years leading up to independence and show the emergence of a sense of action and African-American pride. Photographs shot in homes and studios increased in number as photography became more widely available.

Its expansion is demonstrated by studio portraits created by Mali artists Seydou Keta and Malick Sidibé, as well as by James Barnor’s (Ghana) fashion photography, family photos, and other works from the Museum’s collection.
Users are encouraged to interact with the content directly by contributing their own individual and family photos that reflect the fashions of pre-independence Africa. The diasporic community will become a crucial component of the presentation thanks to these contributions of self-fashioning.
Through samples of couture and ready-to-wear clothing, embellishment, and creative projects, the section Cutting Edge highlights a new generation of fashion designers and creatives.

Structured around concepts such as “Afrotopia,” “Artisanal,” “Co-creation,” “Provocation,” “Minimalist,” and “Mixologist,” this area shows designs by dozens of current artists and collectives whose trailblazing collections hark back to their rich and specific cultural history. For instance, the Alchemy collection by South African designer Thebe Magugu and stylist and healer Noentla Khumalo focuses on African spirituality and connections to ancestors. By incorporating “feminine” textiles and hues into menswear, Nigerian designer Adebayo Oke-Lawal and his label Orange Culture challenge conventional ideas of masculinity.

The self-portraits of Gouled Ahmed (Djibouti), a costume designer, stylist, and photographer, continue this discussion. Ahmed’s artistic expression also challenges conventional cultural gender conventions, particularly the underrepresentation of nonbinary Black Muslims.

Lafalaise Dion (Côte d’Ivoire) explores the cowrie shell’s history as a symbol of wealth, success, and fertility as well as its modern use as a piece of jewelry.
The artwork A Conversation between Cultures, created especially for Africa Fashion by Moroccan designer Maison ARTC, features the hand of Fatima (hamsa), a lucky symbol.

Through the Photographer’s Vision emphasizes how modern photography and cinema can support creative communities, provide unrepresented artists a platform, and investigate a new African identity. Contemporary photographers like Stephen Tayo (Nigeria), Sarah Waiswa (Uganda), and Victoire Douniama are collection pieces by South African photographers Zanele Muholi and Omar Victor Diop (Republic of the Congo).

Global Africa serves as the exhibition’s climax. This section highlights the global significance of African innovation by examining how the internet era has expedited the growth of Africa’s fashion sector and influence.

Exhibition Catalogue

A specific exhibition catalog produced by V&A Publishing is available to accompany the display. Omoyemi Akerele, Amine Bendriouich, Gus Casely-Hayford, Sunny Dolat, Bonnie Greer, Monica L. Miller, Elisabeth Murray, Njoki Ngumi, Hadeel Osman, and Roslyn A.
Walker contributed to the catalog, which was edited by Christine Checinska. Anne Pasternak, Shelby White, and Leon Levy Director, Brooklyn Museum wrote a new foreword.

Exposition Store

Africa Fashion will make advantage of a collaboration with ALRA, a premium lifestyle concept store located in Lagos, thanks to the efforts of Rachel Shechtman, the Brooklyn Museum’s Entrepreneur in Residence, to create a special exhibition shop experience. ALRA, which was established in 2015 by Reni Folawiyo and created by architect Sir David Adjaye, combines fashion, design, food, and culture.
ALRA, which was established in 2015 by Reni Folawiyo and created by architect Sir David Adjaye, combines fashion, design, food, and culture.
Folawiyo will select the designs for the exhibition shop for Africa Fashion, which will be ALRA’s first international outing.
Over the duration of the exhibition, special merchandise including products by designers featured in Africa Fashion as well as alternating trunk presentations and programs will enhance the shopping experience.

The Brooklyn Museum Store will sell products from Brooklyn, including but not limited to children’s toys, housewares, jewelry, and books, in addition to spotlighting brands and designers from Africa.

Ticketing Details
On April 18, 2023, timed tickets for Africa Fashion to go on sale. Starting on April 11, 2023, Museum Members can reserve their complimentary tickets.
Visit www.brooklynmuseum.org/join or send an email to membership@brooklynmuseum.org to join.

The cost of a ticket is as follows:

Adults pay $20 from Wednesday to Friday; seniors pay $13, students pay $13, visitors with disabilities pay $13, and kids pay $8.
Adults pay $25 on Saturday and Sunday, seniors pay $17, students pay $17, visitors with disabilities pay $17, and kids pay $10.

Exhibition Credit
The Sills Foundation Curator of African Art Ernestine White-Mifetu and Annissa Malvoisin, Bard Graduate Center / Brooklyn Museum Postdoctoral Fellow in the Arts of Africa, along with Catherine Futter, Director of Curatorial Affairs and Senior Curator of Decorative Arts, and Matthew Yokobosky, Senior Curator of Fashion and Material Culture, are responsible for organizing the Brooklyn Museum presentation of Africa Fashion.

Developed by the V&A and traveling the globe
Sponsor in chief: Bank of America.
Substantial assistance from AL-RA.

Content courtesy of The City Life Org & NFH

African Fashion Conquering The Us Market

When the covid-19 outbreak crippled the continent’s apparel industry in 2022, Africa is back in style.
The United States imported apparel from Africa worth $3.491 billion last year, according to trade statistics acquired by Fiber2Fashion’s market analysis program TexPro.

Moreover, pants and shorts made up a total of 45.20% of the market, accounting for $1.578 billion. The remaining five key items of imported clothing were undergarments, sweaters, shirts, and T-shirts.

In particular, US imports of pants and shorts have climbed by more than 55% in the last two years following a pandemic-related fall in 2020, when they declined 14.21% to $1.014 billion, before rising by 32.88% to $1.347 billion in 2021. The value of imports from African nations rose by another 17.09% in 2022, reaching $1.578 billion.

In the previous year, imports of jerseys totaled 529.307 million dollars or 15.16% of the total. Similarly, the imports of shirts, T-shirts, and underwear were $446.874 million (12.80%), $319.666 million (9.16%), and $134.645 million (3.86%). According to TexPro, these top five products made up more than 86 percent of the whole incoming garment shipment from Africa to the United States.

Suits (2.23%), jackets and blazers (2.07%), babywear (1.89%), coats (1.38%), and sportswear (1.26%) were the top five other apparel items imported from the United States in 2022.

From the InfoAfrica Redaction

Content courtesy of Breaking Latest & NFH

 

 

 

Fast-Fashion Giant Shein Is Under Investigation in South Africa for Import Procedures

Textile workers and business associations claim Shein sends items in small packets to avoid paying import taxes.
After allegations from the regional textile union and industry organization that the fast-fashion retailer Shein may be abusing tax breaks to obtain an unfair edge in Africa’s most advanced economy, the South African government announced on Monday that it is looking into the matter.

A representative for the Department of Trade, Industry, and Competition declined to offer information on the probe, but he said that it was begun in response to concerns voiced by labor and business groups.

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The allegations made by the South African organizations are similar to those made by American unions and manufacturers who assert that Shein and other Chinese shops are abusing a provision in American customs law that exempts them from paying duties on imports.
The investigation into Shein’s import tactics hasn’t been officially confirmed by the government until the South African investigation.
tightly held Shein, which was established in China but is now headquartered in Singapore, has grown to be one of the biggest online fashion retailers in the world by sending ultra-cheap goods from China directly to customers in more than 150 different countries. On Shein’s website, you can buy some gowns for less than $5 and women’s tops for as little as $2.

The National Clothing Retail Federation of South Africa and the Southern African Clothing and Textile Workers’ Union assert that Shein purposefully distributes its items in small packages of lower value to avoid paying import tariffs.
These taxes are in place to aid local businesses in competing with low-cost imports.
According to import records, the corporation appears to be taking advantage of a gap that was actually designed for individual consumers, according to Etienne Vlok, national industrial policy officer for the union. You don’t have to pay the same taxes as someone importing tens of thousands of clothes if your import is below a particular value threshold.

According to Mr. Vlok, Shein may be paying as little as 10% to 20% in taxes, which the South African government typically levies on imported apparel.

If that’s the case, we should consider a solution to close that gap, he said. “Shein doesn’t seem to be playing by the rules others are playing by,” says the author.

A representative for Shein stated that the business is dedicated to abiding by local rules and regulations of the markets in which it operates.

Similar worries about a regulation known as the de minimis rule have been voiced by organizations in the US, such as the Alliance for a Prosperous America, which is made up of US manufacturers and labor organizations. Companies are currently using this rule, which permits American travelers to carry duty-free items back from abroad, to avoid paying billions of dollars in tariffs.

As long as products are packaged, targeted to specific purchasers, and cost less than $800, the rule permits American stores that sell Chinese imports and Chinese businesses that sell straight to American consumers to escape tariffs.

The fact that Shein has very, extremely aggressive low price points is somewhat of a global phenomenon, according to Michael Lawrence, executive director of the National Apparel Retail Federation of South Africa.
“My membership is not the only one attempting to figure out how much aggressively low pricing points are possible.”

Content courtesy of The Wall Street Journal & NFH 

 

Fashion Super Model: Naomi Campbell Knows What She Wants

The world has been attempting to describe her for three decades.
The supermodel and campaigner, though, would rather handle things on her own terms.
Naomi Campbell’s origin story plays a significant role in the mythos around her as a supermodel, activist, fashion star, and occasionally hothead.
I’ll reiterate what you likely already know: Campbell, a 15-year-old schoolgirl from the relatively nondescript streets of London’s Streatham area, was discovered by a model scout while window-shopping in the city’s West End.
It’s a very different narrative from how today’s most successful models appear to be found either via Instagram scouting or being thrust to the head of the line because of their well-known parents.

Together with Kate Moss, another ’90s icon (and close friend), Campbell is to blame for inspiring a generation of British teenage girls to try their hardest to appear “modely” as we browsed the expansive Topshop on Oxford Street in the hopes that we too might be “spotted” while out on a Saturday afternoon.

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Campbell’s background gives the impression that a fortuitous encounter is what altered the course of her life as if hers is some type of “right place, right time” Cinderella tale. Then, however, as you’re seated next to her in a hotel suite in a secretive part of Europe, you realize that with a face like hers—those imposing cheekbones reaching upward as though in homage to the celestial entities that must have played a role—there must have been some sort of celestial influence.

Naomi Campbell was destined to become renowned because of how they were made and those full, proportionate lips.
“I’ve been requested to write a book by virtually everyone,” she tells me, sinking into a sofa.
The thought of a Campbell memoir is tantalizing one wonders what her perspective of the countless tabloid headlines that have been published about her would be but so far she’s held off. “It’s time-consuming,” she argues, and anyhow, she doesn’t want to use a ghostwriter. She prefers to tell her own story.

Campbell epitomizes Old Hollywood; she exudes the confidence of someone who has experienced pre-2000 stardom, or legitimate popularity.

She does not engage in the calculated humility or relatability politics that seem to be the norm among today’s rising stars. She constantly mentions the incredibly well-known celebrities and fashion designers she counts among her close pals, and her Instagram is covered in glitz and jet-setting.

She has managed to hang on to her position as the hot spot of fashion for more than three decades, and she will go down in the annals of the business. So of course I agree to quit everything the day after Christmas and board a plane in exchange for just one hour of her time.

Despite her haughtiness, Campbell can also be extremely girlish at times, such as when we sneak outside to her hotel room’s terrace so she may smoke a cigarette. She tells me in a slightly conspiratorial manner, “I’m going to resign on New Year’s Eve.”

Her recent travels included flights from Milan to Miami, Miami to London, London to Egypt (where she sat front row at a Dior menswear show), back to London for the British Fashion Awards, and then on to the Senegalese city of Dakar to see Chanel’s first-ever catwalk show in sub-Saharan Africa.

Saudi Arabia then travels to London. from London to New York. Get back to London.
She will soon travel to the Middle East once again before returning to Senegal for a vacation.

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She still puts forth a lot of effort, I wonder why. Most of her countrymen had long since retired, occasionally resurfacing for a legacy campaign but, for the most part, appearing glad to slow down. Campbell, in comparison, is still as booked and active as she was during her heyday in the 1990s; just this past year, she fronted advertisements for Balmain, Hugo Boss, and Pat McGrath Labs. What possible new peaks could she possibly climb?

“I just like what I do,” Campbell claims. “I consider myself fortunate to have the freedom to decide what I do at this stage in my life. And it’s a blessing that I still have access to so many wonderful chances. Why not then?
She goes on to say, “I have nothing to prove. I enjoy doing it, so. Although my work is challenging, I enjoy it.
The fact that you enjoy what you do is crucial. I still find enjoyment in what I do.
For quite some time, that effort has not only involved modeling.

Now, a large portion of Campbell’s time is devoted to activism, philanthropy, and cultural ambassadorship, frequently through Fashion for Relief, the nonprofit organization she established in 2005 to support Hurricane Katrina victims and which has since raised more than $15 million charitable causes around the world.

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She introduced Emerge in October with a star-studded gala and fashion show in Qatar, an effort aimed at finding and nurturing the following generation of creative talent from emerging communities around the world. In layman’s words, that refers to internships, coaching, and skill development in the creative industries, which include tech, art, entertainment, and fashion in addition to fashion.

The number of young models Campbell has taken under her wing is another indication of her commitment to supporting the next generation of fashion creatives.
Adut Akech, a doll-faced 23-year-old model from South Sudan who is currently one of the most in-demand faces in the business, is one of those people.

This is large because of Campbell’s backing for her career.

“You know how a mother takes care of her child? I always feel comfortable when I’m around her,” adds Akech. “She’s like a comforter. I feel like I have another mother figure who is raising me even though I’m so far away from my original mother. On the set of Tim Walker’s Alice in Wonderland-themed Pirelli Calendar photo shoot, which famously included an all-Black ensemble, Akech first met Campbell in 2017. That was a “fangirl moment,” according to Akech, “but I was like, ‘Don’t be strange.’ ” A few months later, when she moved to New York City by herself, she contacted Campbell because she had given her phone number. She treats me the same way she would treat her own daughter, says Akech

“She always makes sure I get into my car safely whenever I hang out with her. As soon as you get home, text me. If I don’t SMS her, she won’t go to sleep.
Mothering can be done in a variety of ways. When I bring up the subject, Campbell replies, “I mother a lot of people. She claims that her desire to be one has always been clear. “Always.”

Campbell announced the birth of her daughter in May 2021. It didn’t matter when she claims. “Everyone’s life develops in a unique way. And it’s about who, and it’s a crucial question because you need to be certain that you’re doing that with the appropriate person.

For the rest of your life, you are linked. She takes a momentary pause that seems to last much longer. “For that reason, I decided to go it alone.”
Yet starting out as a single parent at 50 is a big commitment. Was she not afraid of the possibility?
“No.”
In no way?
“No, no.” After some time, she changes her mind. “Yes, I suppose I might be anxious in the sense of wondering if I’m doing everything correctly. Yet, you follow the flow.
The actress Cameron Diaz (or “Cammie,” as Campbell calls her), who Campbell now consults for parenting guidance, was one of the few individuals Campbell told about her plans to have a kid.

She’s someone I’ve known for a very long time, and I genuinely respect and love her. When I told her, she just said, “Alright,” She’s just a solid, trustworthy friend.

Nevertheless, Campbell is hesitant to talk much about parenting because she doesn’t want it to become the focal point of her public persona—a sentiment that many women who become mothers would understand.

The sun is starting to set while we are still outside on the terrace, where we have moved permanently from the hotel room. It is an impossibly lovely scene, perched high on a hill and looking down at the dazzling lights of a nearby town. In light of this, Campbell relaxes.

Though Campbell frequently describes herself as a “global citizen,” it is obvious that this is the region of the world that genuinely has captured her heart. In the coming days, she will travel to Senegal for a holiday. “I immediately sense the absence of racism as soon as I land in Africa. So that’s a big tick off the box,” she says, noting the psychological weight that is lifted when one can simply blend in with their skin folk and not have to worry about the possibility of a racial microaggression (as much as someone as famous as her can ever truly blend in).

Campbell speaks wistfully of Kenya, her home country, and its breathtaking natural beauty.

She talks eloquently about Senegalese dishes like thieboudienne and yassa as she says, “I’m just happy that people are finally understanding how beautiful the African continent is.
(Sensing a chance, I attempt to prod her into choosing a side in the “jollof wars,” a jocular competition between diasporic Ghanaians and Nigerians over which country makes the best jollof rice, but she politely avoids my attempts to coax her to join Team Nigeria.
I won’t be participating.

Content courtesy of  Hapers Bazaar & NFH

 

 

 

 

African Fashion: In A Double Performance, Kaijuka Abbas Conquers West Africa.

In a double performance, Kaijuka Abbas conquers West Africa.

Without a doubt, it is his universe, and the rest of us are likely gliding through it in a fog. The Ugandan designer keeps expanding his empire internationally. His most recent achievement was in West Africa, where he presented a collection of distinctive items at the Nook International Fashion Weekend in Nigeria last month.

An all-female collection featuring vibrant colors and edgy silhouettes was displayed by the designer who is known for these distinctive and audacious items that push the limits of fashion.
The designer’s heart and work were evident throughout the feminine collection.

For day two, the award-winning designer showed yet another spectacular collection, a celebration of masculinity, with the designs being bold, edgy, and style approved.

The second stop on his West African showcase tour took him to Lome, Togo, where he unveiled a range of clothing with a flamingo-hued monotone at the FIMO228.
The goal with these collections, according to Abbas in a statement following the display, was to celebrate life and bring that atmosphere to the Nook International Fashion Weekend and FIMO228.

“I wanted to demonstrate to the world the boldness, originality, and bravery of Ugandan fashion. And I think that with this collection, we achieved that goal. I could not be more pleased with my team, and I am eager to see where the Kai’s Divo Collection Brand will go in the future,” he said.

Content courtesy of Kai’s Divo Collection, Haguma Gloria & NFH

 

 

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