Thursday 18th of September 2025

Nairobi, Kenya

Meet The Cast Of Netflix’s Young, Famous & African, Your Next Reality Show Binge.

Young, Famous & African should be on your list if you’re looking for a reality show that evokes luxury and success among the African elite. The new Netflix reality show follows a group of successful African entertainers and business owners in Johannesburg, South Africa. The show has all the ingredients for a juicy reality Netflix binge: a dash of glamour, a dash of mess, and a heaping spoonful of drama.

Viewers who have been waiting for a show to bring the elements of successful series such as Bling Empire and Selling Sunset to the African continent will be excited to meet the eccentrically vibrant cast of Young, Famous & Africans.

Learn about them by visiting this page.

1. Zari Hassan, the Boss Lady

The Tanzanian entrepreneur, also known as Zari Hassan, likes to be known for her business acumen – but as we see on the show, she also earns a reputation for the drama that surrounds her. Throughout the series, Zari is frequently on the receiving end of a squabble with other cast members, such as Annie and Khanyi.

Zari co-parents with Diamond while also exchanging glances with Andile after a public breakup and cheating scandal with her ex-husband, the father of two of her five children.

2. Diamond Platnumz

Diamond is a Tanzanian playboy who brings Hollywood stardom wherever he goes, thanks to his 13 million social media followers and even the occasional military detail due to his Rihanna-level fandom. He co-parents two children with his ex-wife Zari Hassan and returns to Johannesburg to be closer to his family despite the tumultuous relationship riddled with infidelity, but that becomes a little hazy when he goes after Nadia and Zari has close encounters with Andile.

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3. Nadia Nakai

Nadia is a fashionable woman who enjoys fast cars and having a good time. The successful first-generation South African-Zimbabwean rapper and entertainer is self-assured, which is how she met American rapper Vic Mensa, whose father is from Ghana.

(However, she did confirm that they split up in August.) Nadia is close to Khanyi and also receives sweet gestures from Diamond while he is in Johannesburg.

4. Andile Ncube

On the surface, the quiet, dapper entrepreneur appears to be excellent and easygoing, but he can get himself into trouble with women. He frequently discusses scandalous relationships with his two friends, Diamond and Naked, throughout the series.

With his constant advances on the Tanzanian entrepreneur despite his close friendship with Diamond, things get very interesting and serious between him and Zari.

5. Khanyi Mbau
Some may refer to her as a golddigger, but she prefers to be referred to as astute and capable of getting things done. Khanyi, the group’s self-proclaimed OG, embodies the type of wealth she seeks in the men she pursues.

The self-assured South African actress, media personality, and businesswoman confront her golddigger reputation head-on, refusing to apologize for knowing what she wants and setting the bar high for men who fancy her. She isn’t afraid to express her feelings for her younger boyfriend, an alleged fugitive, and hooks up with her friends – regardless of their marital status.

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6. Naked

Naked (real name Quinton Masina) is a successful DJ who lives life to the fullest. Despite having complete control over his life, his relationship with Kayleigh Schwark, 28, is rocky. Outside of his romance, Naked is frequently the voice of reason for friends like Diamond and Andile when it comes to disagreements involving multiple women.

7. Kayleigh Schwark

The fitness fanatic and semiprofessional soccer player is attempting to start a new life with her 40-year-old boyfriend, Naked. As she tries to reconcile her frustrations, she often seeks advice from her friends Nadia and Khanyi about their relationship.

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8. Swanky Jerry

The Nigerian celebrity stylist (real name Jeremiah Ogbodo) is in town with his best friend Annie Macaulay-Idibia to advance his career and enjoys a good party.

When it comes to his style, he lives up to his name and enjoys bringing laughter to the group, especially when it comes to Annie while she is dealing with Innocent’s problems.

9. Innocent ‘2Baba’ Idibia

The Nigerian superstar, like his music persona, lives larger than life, which frequently causes conflict in his marriage with his wife, Annie. After difficulties with their two children, the latter is attempting to mend their relationship.

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10. Annie Macaulay-Idibia

Annie is a celebrity who wants to expand her empire. The actress and entertainer has already made a name for herself onscreen in Nigeria, and she came to Johannesburg hoping to broaden her horizons across the continent. Even though she appears to have it all together on the outside, her problems with her estranged husband, Innocent ‘2Baba’ Idibia, become the focus of her story throughout Young, Famous & African, along with dealing with her daughter’s health issues and sacrificing time to invest in her children’s careers.

Content courtesy of Elle, Netflix & NFH

Young, Famous, And African Unscripted Reality Series Premieres On Netflix

On March 18, 2022, Netflix launched its first African reality show, titled Young, Famous, and African.
Two days later, the show is already trending on Kenya’s Netflix, attracting those with an insatiable appetite for drama and love in reality shows, only this time from various African celebrities.

The mostly unscripted reality show follows a group of famous affluent stars as they work and play, flirt, and feud in Johannesburg, South Africa.
The show follows a group of wealthy young media personalities, musicians, and fashion icons as they pursue their dreams, fall in love, and rekindle old flames.

East Africa, Bongo star Diamond Platinumz, South African rapper Nadia Nakai, Actor Khanyi Mbau Annie Macaulay-Idibia (Nigeria), 2Baba (Nigeria), Zari the Boss Lady (Uganda), Naked DJ (South Africa), Swanky Jerry (Nigeria), Andile Ncube (South Africa), and Kayleigh Schwark star in the seven-episode series (South Africa).
Expect the ladies to squabble over fine dining and the men to yell; promises to be broken, drama, drama, and more drama.

Peace Hyde, the show’s co-creator and executive producer, has released a trailer for the show.

If you’re looking forward to watching Netflix and chilling, here’s a spoiler warning: we don’t want to ruin all the glitzy drama ahead.

This latest series is filled with the sights and sounds of wealth, opulence, and success. They leave you envious of the flashy lifestyle that comes with having millions of fans, not just millions of shillings.

Diamond has been portrayed as a soft-spoken playboy with a thing for ladies and possibly feelings for his ex-beau Zari.

Cast members in the show question the couple’s easy co-parenting relationship, which they insist is just a friendship.

“Throughout the series, Zari is frequently on the receiving end of a squabble with cast members such as Annie and Khanyi.” Zari co-parents with Diamond while also exchanging glances with Andile after a public breakup and cheating scandal with her ex-husband and the father of two of her five children,” Elle Magazine reports on the show.

One of the most intriguing plot lines for East Africans will undoubtedly be Zari’s friendship with the dapper South African TV personality Andile, with whom a spark is evident from the start.

Viewers are enthralled by the drama that appears to follow the self-proclaimed boss lady, who repeatedly claims that things aren’t all rosy with the rest of the cast because they are “intimidated by her confidence.”

The series’ fashion and style are also excellent. Of course, with a celebrity stylist on the cast, it has to be. It also helps that the show’s stars are filthy rich and can afford the most up-to-date designer clothing and accessories.

“Not short of the soft life and shots fired,’ the show gives fans a ringside view of African celebrity at its most dramatic, charismatic, and extravagant,” reports South African news website News24.

According to Elle Magazine, the show will provide viewers with a glimpse of the lavish, glamorous side of Africa, which has long been underrepresented on television.

“Viewers who have been yearning for a show to bring elements of successful series like Bling Empire and Selling Sunset to the African continent will want to meet the eccentrically vibrant cast of Young, Famous & African,” according to the magazine.

Another enthralling storyline is that of the Idibias, who have been known as a power couple who have experienced difficulties in their marriage. Now, the couple discusses their ten-year marriage.

As they make the decision to stay together and make their adorable family work, they must confront the demons of their previous difficulties, including infidelity.
It’s also interesting to see “Simba” himself go on a “hunt,” when Diamond Platnumz falls for rapper Nadia, whom he gently tries to woo despite her telling him that she has a boyfriend.

“The women are strong, owning their labels and refusing to be walked over by the men in their lives.” Bonds are tested in this first installment of the series as the group navigates their relationships with one another and new potential romances emerge. Based on the first 45 minutes, it’s clear that we’re in for a lot of drama.”

According to Decider, a television review website.
In an interview with AfricaNews, Peace Hyde, the show’s co-creator and executive producer, stated that one of the series’ main goals is to break down stereotypes about Africa in the media.

“This has been a labor of love that has finally paid off. Growing up in the United Kingdom, there were no glitzy and sexy images of Africa; all we saw were the stereotypical images that had been promulgated in the media for years. ‘Young, Famous, and African’ portrays a vibrant, beautiful, glossy, and sexy Africa to the rest of the world.”

Content courtesy of Netflix & NFH

Nisha Kanabar, A Tanzanian Storyteller Entrepreneur, And A Fashion Designer.

Contrary to popular belief, African fashion is more than just patterns and traditional garb, it is modern and evolving. This is how Nisha Kanabar, a fashion entrepreneur, describes herself.

A fourth-generation Tanzanian and graduate of New York’s Parsons School of Design sees it and is determined to change the dominant narrative from her base in Dar es Salaam.

When she began her career, this view of African fashion, if it existed at all, was either non-existent or painted with broad brushstrokes. It was almost as if there was a need to deconstruct Eurocentric standards, engage with cultures outside of homogeneous cliches, and curate for specific locations and audiences.

She noticed how storytelling could connect audiences to creatives while working in the fashion industry abroad, including for reputable fashion magazines in the United States, India, and the Middle East.

This was the inspiration for Industrie Africa, her global retail destination for contemporary and luxury African fashion founded in 2018, which drew on her Tanzanian upbringing and her views on diversity, identity, and culture, all of which she considers inherently pluralistic.

“What hopping around different markets taught me was the power of the media to change perceptions,” says Kanabar, who has worked in both fashion editorial and commercial fashion.

Her first experience in an emerging market, while working at Vogue India, taught her the importance of context and detail as a powerful voice of creatives and designers.

According to her, Industrie Africa showcases luxury pan-African brands through the principles of storytelling, thought, leadership, and education, collaborating with its designer community to deliver directly from their studios to anywhere in the world.

“When I returned to Tanzania in 2016, I became aware of the gaps in the fashion industry.” “There was a lack of accuracy and a regional disconnect in how it was portrayed globally,” she emphasizes.

“There is a general lack of diversity on a global scale.” So, in order to truly offer something to this fractured, underrepresented fashion industry, this was created.

The media and fashion stakeholders will have clear, cohesive access to the market in ways they have never had before.”

Starting Industrie Africa also entailed determining who the audience for luxury pan-African fashion was and what they desired in terms of sectorial knowledge.

Kanabar also mentioned a lack of access and infrastructure. How could she build a retail platform without even the fundamentals in place?

“From the beginning, we began to cultivate this really engaged community and then just started digging deeper and realized that there was an overwhelming demand for consumer products when it came to Africa, and African luxury in particular, as well as African-led content.”

This resulted in the launch of Industrie Africa’s e-commerce platform in 2020, challenging people’s perceptions of stereotypical African fashion and highlighting pan-African voices through an intuitive global editorial framework and lens.

“It’s kind of to raise the bar in storytelling when it comes to our continent because I don’t feel like we have the right voices from within to gather, supercharge, and create content in an elevated way, so that was kind of part of the mission,” she says.

“The way we work with our designers is that we curate in a way that elevates them, elevates our product narrative, and elevates everything to an international standard.”

There’s also a focus on long-term viability.
There are few content platforms and knowledge-sharing opportunities in Africa’s high-end fashion industry.
Kanabar believes that you can’t push retail without telling a story, and you can’t cultivate engagement without it.

” Industrie Africa is uniquely tailored to the ecosystem to which we belong, so it’s not a copy-paste model by any means, it’s very much integrated like a puzzle piece within our environment…

what we do is contextualize the African fashion experience in a very authentic way that hasn’t been seen before.” This immersive experience allows you to engage with the industry on your own terms, whatever that may be.”

Content courtesy of Industrie Africa & NFH

DHL Has Announced A Partnership With The Footwear Brand Veldskoen.

DHL Express, the logistics company, is expanding its foray into high fashion with its first collaboration with an African brand, Veldskoen, the footwear company.

DHL has released a number of unexpected fashion collaborations over the years, including a T-shirt with Vetements that debuted on the Paris catwalk in 2016, and a limited-edition sneaker with Budapester to commemorate its 50th anniversary.

DHL’s most recent fashion collaboration is with South African footwear company, Veldskoen, with the release of a new limited-edition shoe dubbed “Dear Everyone,” which will be available via a drop lottery system, with those interested in purchasing having until April 15 to register at DHLxVeldskoen.com.

There are only 365 pairs of one-of-a-kind, handcrafted shoes available, which were unveiled in London on March 17 and will be on display at Selfridges for four days within two exclusive branded windows.
Each pair of DHL x Veldskoen’s Dear Everyone shoes is handcrafted by 66 pairs of hands in Durban, South Africa, and features a mural on the side panels by local artist Reggie Kumalo that incorporates campaign messaging as well as subtle South African references.

DHL Express has a partnership with Veldskoen
“For decades, we have made designers and fashion labels more successful worldwide by creating tailor-made shipping solutions and using our unique logistics network to connect them with a larger, global audience,” Megan Collinicos, vice president of marketing at DHL Express Sub Saharan Africa, said in a statement.

Following the success of our previous fashion collaborations in Europe, North America, and Asia, we were looking for an African brand for our next exciting collaboration.

“Veldskoen created a modern take on an iconic South African shoe by adding a pop of color to the soles and laces, and have amassed an impressive customer base around the world since their inception in 2016.”

And over the last few months, we’ve been working with the Veldskoen team to reinvent the traditional veldskoen once more.”
In a statement about the collaboration, Veldskoen CEO Nick Dreyer said, “When DHL approached us with the idea of collaborating on a limited-edition shoe to highlight South African fashion, it was a no-brainer for us.” Their previous fashion projects pushed the boundaries with some unexpected pairings, so being chosen as the first African brand for the next collaboration was a huge honor.

There were immediate synergies between our two brands, the most obvious being a desire to make a difference in the communities where we operate.

Content courtesy of DHL & NFH

​​​​​​​Carole Kinoti Establishes the Mavazi Executive Fashion Program in Collaboration with Strathmore University.

Carole Kinoti Brands, an iconic fashionista and designer brand, has partnered with Strathmore University Business School to offer the Mavazi Executive Programme.

The program will bring together various fashion industry stakeholders, creating a platform for creatives in the Kenyan fashion industry to discuss the changing face of the fashion industry in Kenya and Africa as a whole.

“This training Programme will instill enhanced design and business skills among established and upcoming designers, fashion industry distributors, and all other players in the fashion value chain,” Carole Kinoti Brands said in a statement.

The “Mavazi Executive Programme (MEP)” is a training program that will instill improved design and business skills in established and aspiring designers who participate.

Participants will also have the opportunity to develop and improve their networks, business structures, systems, cultures, and brand visibility through the program.

Participants will benefit from an expanded customer base, a rich network in the fashion value chain, increased revenues, and potential access to financing with these new skills, opportunities, and information.

Participants who successfully complete the program developed by Strathmore University Business School in collaboration with Carole Kinoti Brands will have the opportunity to join the Mavazi Hub, an exclusive network of Fashion Value chain players committed to creating sustainable ‘Made in Africa’ fashion trends.

Shared regional marketing, supply, and distribution channels will generate valuable synergies, resulting in economies of scale and a stronger negotiating platform in the Fashion Value Chain.

Among the key benefits that participants will receive are increased overall revenues through the use of new marketing, design, and networking insights; extended networks amongst Fashion Value Chain players; enhanced design and business skills; the opportunity to be a part of an exclusive Fashion Value Chain community; and creating and elevating the brand visibility of the participants’ businesses.

Content courtesy of Carole Kinoti Brands & NFH

Fashion Designers Are Invited To Apply For A Mentorship Program At The Durban Fashion Fair.

DURBAN – The eThekwini Municipality has invited young fashion designers to register for a mentoring program for the 2022 Durban Fashion Fair (DFF).

The DFF mentorship program, which is now in its 11th year, is part of the city’s fashion development initiative.
The DFF mentorship program focuses on technical skills, business growth, and market access, as well as giving networking opportunities, to help designers break into the fashion industry.

Msawakhe Mayisela, a municipal spokesman, indicated that applications for 2022 are currently available.

Mayisela explained that the DFF mentoring program will provide fashion designers access to the market, allowing them to sell their wares at the city-owned DFF emporiums in uMlazi Mega City, Midway Crossing, and a few pop-up stores such as the Pavilion Shopping Centre as well as online platforms.

• A storyboard displaying a clothing line you’re working on or have recently released.

• Documents proving residency and credentials.

Applications must be sent to the 7th floor of the Embassy Building, 199 Anton Lembede Street, Durban, by 3 p.m. on March 25.
Call 031 311 4497 or contact nondumiso.mthembu@durban.gov.za for more information about the DFF mentorship program.

Content Courtesy of IOL & NFH

Minnie Dlamini to Show Off French-Xhosa Range at Paris Fashion Week 2022 with JessicaJane

South African media personality Minnie Dlamini will be walking the ramp for JessicaJane to show off the French-Xhosa Range at Paris Fashion Week in early March 2022 in a fabulous case of women supporting women on their journeys… whilst making South Africa proud and making dreams come true.

Little did JessicaJane know that when she fell in love and married Wandile Molebatsi who is half Tswana and half Xhosa how this would impact her fashion design journey, culminating in an invitation to the famous Paris Fashion Week.

After receiving the invitation and after much thinking during Covid lockdowns, Jessica decided to create a range that would mean something to all South Africans. Her range embraces the past and present, as well as racial and cultural differences… and is particularly personal to Jessica because of her multi-racial family.

After marrying Wandile, Jessica’s social circle expanded, and she started having women approach her to make their traditional South African wedding dresses. After making a few, Jessica found herself gravitating towards Xhosa attire… drawn by the impactful monochrome nature of the garments.

Jessica’s heritage which is French, Norwegian, Scottish, and English still flows through her designs, whilst maintaining a deep respect for the traditional cultural garments she was being commissioned to design and make.

Having studied a BA Degree in Fashion Design, Jessica always brings couture elements into her traditional garments and believes that a traditional wedding dress should be treated with the same care and attention that one gives to a civil wedding dress.

Whilst developing this love of Xhosa attire and having an affinity for all things French, Jessica started to imagine how her designs could creatively merge these two styles’ aesthetics. This creative design process had already begun when JessicaJane received an invite to show during Paris Fashion Week and she knew instantly that she would want to show a French-Xhosa Range.

When marrying into the Molebatsi family. Jessica received her “given” name from her Xhosa aunts which are NOLUTHANDO (The One that gives love). Jess felt that to name the range NOLUTHANDO would be perfectly fitting; as this range would go out into the world and show, give and portray love for South Africa.

The SA Department of Sports, Arts and Culture intervened to make sure that JessicaJane can indeed show at the Paris Fashion Week on 4th and 5th March. (The Paris Fashion Week runs from 28 Feb to 8 March.)

To view JessicaJane’s current collection 2021 Here

With dynamic South African celebrity Minnie Dlamini modeling the beautiful collection in Paris, it’s sure to be a show-stopper.

Staying with weddings and love, Dlamini’s latest film project No Love Lost which her company Beautiful Day Productions produced, has just started streaming on Showmax (available to Showmax International subscribers abroad too). The wonderfully romantic feature film was launched on Valentine’s Day.

Content Courtesy of SA People & NFH Digital Team 

Conde Nast College of Fashion & Design In London Aims To Nurture Diversity In The Industry

Changing the fashion business and bringing a more diverse representation in relation to race, gender and body starts in the classroom, said leading industry educators, advocates, and creatives, as the curtain has fallen on London Fashion Week in the British capital.

In the heart of central London’s energetic and eclectic nightlife district Soho on Tuesday evening, the Conde Nast College of Fashion & Design launched its “Global Fashion Perspectives” initiative in a bid to better promote diversity and inclusion across the sector.

“The idea is to explore ways to bring about new international collaborations in the fashion industry through bringing together views from diverse global and regional voices,” Nick Isles, CEO of the college, stressed. “There will be a lot of elements to this including events, symposia, research, publishing, student engagement, new curricula, and new policy ideas.”

The program is developed with the African Fashion Foundation (AFF) and the Council for International African Fashion Education and will be marketed specifically to the African fashion and media industries and the professionals who work therein, Isles explained.

“The first part and this is really exciting for us, is the launch of a bespoke trio of online programs created for and targeted specifically at Sub-Saharan Africa. These course modules will be about, styling and creative direction, the business of luxury and digital content creation, and contemporary marketing strategies,” he said.

The college, opened in 2013 by the global media giant Conde Nast, provides students education for a career in the fashion, media, and luxury lifestyle industries and works closely with the teams at Vogue, LOVE, Glamour, GQ, and other Conde Nast magazines.

Lisa Mann, director of postgraduate, professional, and online programs at the college, told Xinhua on the sidelines of the initiative’s launch that an area of focus will be attracting creative talent from China.

“China is definitely of interest. We need to encourage more people from China to come and collaborate with us, we would love that,” she emphasized.

“London is a place where we can really make big strides towards being more diverse, more accessible, more inclusive, and more equal, with opportunities for so many people,” said the director. “The Chinese designers are just incredible, they are amazing. There are a few to watch.”

But still, creating a lasting reset in an industry that has long suffered from a lack of diversity remains a challenge.

Roberta Annan, a Ghanaian investor and the founder of the AFF, is one of the pioneers making headway.

“The old norm has to stop and we have to be more inclusive and open to other people and the fact that they are different. I hope this initiative really motivates people to think outside the box and take bold moves,” she told Xinhua.

“I am African and I’m a big advocate and proponent for the development of the continent. The conversation I’ve had with the college has been around how to make the curriculum more inclusive and more global,” said Annan, who also sits on the advisory council of the college.

The Global Fashion Perspectives program is designed to be in line with the United Nations’ Sustainable Development Goals (SDGs), such as ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all, as well as achieving gender equality and empowering all women and girls, according to the college.

Content Courtesy of Xinhua & NFH Digital Team 

Thando Hopa Partners with Lebohang Monyatsi and Mantsho to bring African Fashion Legacy to Life

International model, lawyer, and activist from South Africa, Thando Hopa has launched a new project called African Fashion Legacy (AFL), a concept that explores the history of the transcontinental African fabrics that have been part of the lives of African people.

“AFL was launched after a seed planted by my mother. One afternoon she told me about the power of working-class communities and their significant contribution to fashion and culture. Her example was how rural communities in Lesotho created parallel ownership over Sishweshwe, a heritage that was once only considered to be Swiss German.

“I then spoke to ma’am Angelique Kidjo when I was at the World Economic Forum, and she told me how Ankara, in West Africa, had a similar historical trajectory. I realized that if you follow the story of African fabric, it becomes a historical document that tells you several stories about many nations,” says Hopa.

To bring the AFL idea to life, Hopa collaborated with Miss Wheelchair World First Princess title-holder and model Lebohang Monyatsi as the face of the project. Fashion designer Palesa Mokubung, the founder of Mantsho, came on board as the lead designer for the garments that depicted the history of the transcontinental fabrics from ideation, drawing of the sketches to final garments encapsulating the origin of the fabrics.

“With this project, I am hoping that African youth will build cultural literacy and awareness on the fashion garments that have molded our heritage and still resonate with us in contemporary Africa,” says Hopa.

She adds that she wants to frame expansive lenses of representation within the stories of Africa.

“African stories should assert different bodies and experiences in a manner that values this diversity within our cultures. People with disabilities, first nation people, people with albinism or LGBTQIA communities all form part of the composition of Africa, and there needs to be greater effort placed at profiling these stories in mainstream and defining cultural narratives,” she said.

Monyatsi, who started modeling in 2016, appears on the inside pages of Glamour South Africa’s March issue, where Hopa’s vision is documented in the fashion spread complimented by the visuals that display the transformation of Seshweshwe, Ankara, Blaudruk, and Batik.

She is grateful to be working with Hopa, who saw potential in her and gave her a platform to showcase her talent.

“Working with Thando Hopa, I couldn’t believe it. She broke down barriers and opened the doors for me, and other girls. I feel that in her I have a role model and a blueprint of what a black child can achieve. She is the epitome of black excellence and achievement,” says Monyatsi.

The Miss Wheelchair World first runner-up who was diagnosed with polio at the age of three, says she would like to see more inclusivity within the fashion and modeling industry.

“I would like to see someone using a wheelchair or someone using an artificial leg as the cover of any magazine or participating at major fashion shows such as South Africa fashion week and African Fashion International Fashion Week. After all, representation matters.

As a person who grew up feeling inferior, lacking self-esteem and confidence, Monyatsi encourages young girls who want to be models, but have fear, to read and fully understand the poem “Our deepest fear is not that we are inadequate.”

“Being persons with disabilities means that we need to work hard to be seen. We have to push back against the stereotypes against us and all the ways we have been defined before. We have to work hard to define ourselves. We need to fight the invisibility that comes with being disabled. We have to work to find our voices. You playing small does not serve anyone, go out and slay,” says Monyatsi.

Content Courtesy of IOL & NFH Digital Team 

My Hijab: Nigerian Muslim Women on Faith and Fashion

What’s in anyone’s wardrobe is inherently political. That’s especially true in Nigeria’s northeast, a region at the center of a more-than-decade-long jihadist conflict where how a woman dress comes under particular scrutiny.

Most Muslim women in the main city of Maiduguri, the birthplace of Boko Haram, believe their religion calls on them to cover their hair and will wear at least a headscarf known as a hijab, usually paired with a floor-length gown.

How thick or long the hijab, how loose or tight adorned or plain the gown is all wrapped up in cultural perceptions of how a northern woman should dress.

At the extremist end of the dial are the jihadists, who obsess over the control of women and their bodies. Their puritanical ideology holds that women should be largely confined to their homes, and, when out in public, as anonymous as possible.

But a new generation of women in the northeast rejects that hyper-masculine creed. Dressing modestly is their choice, they say an expression of their religious identity, not a dress code commanded by the jihadists, nor a symbol of their diminishment, as some view the hijab.

The New Humanitarian sat down with four upwardly mobile young women Aisha Muhammed, Fatima Lawan, Samira Othman, and Zainab Sabo to get their take on the changes underway in gender relations in the northeast, and how that is reflected in fashion.

To capture the feel and flavor, the four were photographed at the city’s derelict railway station by Fati Abubakar, a photojournalist from Maiduguri who has chronicled the impact of the war on her home region.

The station is across the road from a pile of rubble once known as the Markas or “center”, the former home of Boko Haram when it was still just an extremist sect. It was bulldozed by the army in 2009 after the group launched a short-lived insurrection that marked the beginning of their jihad.

“Around the railway station area, young girls weren’t free to move around [during the days of Boko Haram],” said Zainab, who runs a bakery business. “Boko Haram came up with something new that was very extreme; they were forcing their views on people.”

But here, a decade on, this group of graduates is proud to don their hijabs and determined to leave a mark on society. By fully owning the headscarf, they have turned it into an item of couture, to be worn with style and panache.

“It’s different from 10 years ago [when Boko Haram was active in Maiduguri. Then, there would be that stigma that you weren’t dressing correctly,” said Aisha, a local NGO worker. “But now I’m wearing my small little veil, and I feel free!”

These women embrace a global modesty movement that argues fashion need not be revealing or a challenge to one’s faith. They described how social media allows a pan-African sharing of the hijab aesthetic an empowering affirmation of their identity as Muslim women that transcends Boko Haram’s parochialism.

Although there’s a cultural necessity to “covering”, they argue it’s their choice as Muslim women despite the social pressure and the much-debated notions of “choice” and autonomy.

The larger battle

Dress code conformity wins Muslim women in the northeast a stake in a bigger battle. Compliance allows them to compete in the job market, and with that comes greater personal independence and financial security all anathema to the jihadists.

The surge in aid and development money to the northeast has created job openings that women have enthusiastically stepped into. Ultra-conservative gender roles have been further eroded by the economic fallout of the conflict, with everyone in a Maiduguri household now expected to pull their weight.

“You can’t depend on your father or husband as the sole provider; you have to flex your entrepreneurial skills,” said Fatima, an aid worker, referring to the welter of new home-based businesses, from perfume and cosmetics to IT.

“Everybody is doing something,” she nodded. “It’s still very hard because of the state of the economy, but the number of women that now have skills and are hustling  this is the peak.”

Sitting around a conference table in a private house converted to workshop rooms is one small example of the impact of the development industry these women see themselves as having far more opportunity than their mothers ever did to impact society.

“Nobody can stop us. We’re moving forward,” said Aisha, caught up in the positivity around the table. “When you’ve tasted freedom, especially the financial independence part – nobody wants to go back to the way it was.”

Beyond the city

So far, so middle class. But gender roles are also being tentatively reshaped in the displacement camps, bursting with people who have fled the rural areas where the war is being fought – a conflict that has killed at least 35,000 people and forced more than two million people from their homes.

Women-headed households are common due to the deaths of husbands and sons or their detention by the security forces. Even when there is a man around, wives receive direct aid payments, which gives them a measure of control over family spending.

Yakura Abakar sews traditional caps to supplement her food ration in the Dalori displacement camp, just outside Maiduguri. She now spends her daughters to school, which had not been the case in her old rural village, close to the town of Dikwa, near the Cameroonian border.

“Women have become very wise, very active,” Abakar told The New Humanitarian. “These young NGO women teach us how to do things, and some of the attitudes we’ve learned from them.”

But it’s more a case of incremental change than revolution. Boko Haram’s austere gender authoritarianism has deep roots within traditional society. Whatever softening has taken place at the margins, the gender dynamics mean that men around the world still retain considerable political, economic, and cultural power.

“As a woman, you’re judged all the time,” said Samira, one of the four interviewees. “Men do worse things, the real haram [forbidden] things, but patriarchy says that it’s always the woman who is wrong.”

Yet the women around the table were confident they were asserting a new Islamic vision of feminism one harking back to the early days of their faith and quranic ideals of equality. What went unsaid was what happens to women in the northeast who transgress, who ignore the cultural guardrails – and who sets the punishment?

The male backlash

Hauwa Mahdi, an academic who has done key work on the hijab in Nigeria, told The New Humanitarian she remembers walking past a mosque in Maiduguri in the 1980s wearing a hijab, but also jeans. That drew furious shouts from men in the area who accused her of being “disrespectful”.

“You can’t be in a Muslim country and just go out anyhow; you’ll be quickly judged as ill-mannered,” said Aisha, explaining the sensitivity of compliance. “It’s a northern thing. The culture, regardless of the religion, is to cover. Even Christians in the northeast are more comfortable covering their bodies.”

Aishatu Kabu quit an international NGO job to start her own women’s empowerment organization. In a region with the country’s worst social and health indicators for women, freedom to wear what you want is not on her list of priorities.

“What we’re battling for here is against child marriages, the need for girls’ education,  reproductive health we haven’t gone beyond that level yet,” Kabu told The New Humanitarian.

She fears the gender gains made so far are fragile, that a backlash is building among men over their perceived loss of control, which extends from displacement camps – where men are resisting the women-centered focus of aid delivery to the marital home.

Mahdi, the academic, is also concerned. “If women are not organized to preserve their empowerment wins, then, as soon as peace returns, it’s back to the kitchen,” she explained. “That’s how patriarchy operates.”

Yet Zainab, the baker, insists her generation of women is “woke” and different.

“I’ll tell my daughter: ‘Know your rights, love yourself, and always have your own money!’”

Content Courtesy of The New Humanitarian & NFH Digital Team 

 

 

Roberta Annan And African Fashion Foundation In Collaboration With Prestigious London College Conde Nast College Of Fashion & Design Announce New Scholarship For Aspiring Fashion Creatives From Sub-Saharan Africa

Roberta Annan’s African Fashion Foundation or AFF is joining forces with the highly prestigious Condé Nast College of Fashion & Design in London to provide life-changing educational opportunities for African students.

The Roberta Annan Scholarship (named after the founder of the AFF) is a two-part program that will fund a new student each year to study at the College. Initially, the successful candidate will take the College’s Vogue Foundation Programme and then move on to a BA (Hons) Fashion Communication & Industry Practice. Their tuition fees and living expenses will all be included in the scholarship grant.

Roberta Annan says, “This is a wonderful opportunity for some truly creative and entrepreneurial individuals from Africa to be able to study at one of the most prestigious fashion colleges in the world. Africa is overflowing with creative young people with drive and vision, and this scholarship will change not only their lives but the lives of the people in the communities where they will hopefully launch great businesses, armed with this training. I’m very proud and optimistic that this partnership will make a real difference.”

Launching at the same time will be a second initiative, Global Fashion Perspectives. College CEO, Nick Isles says, “The idea is to explore ways to bring about new international collaborations in the fashion industry through bringing together views from diverse global and regional voices. The aim of the program is to exchange knowledge, develop thinking, influence attitudes and policy and increase understanding. There will be a lot of elements to this including events, new policy ideas.

The first part and which is really exciting for us is the launch of a bespoke trio of online programs created for and targeted specifically at Sub-Saharan Africa. These course modules will be about, Styling & Creative Direction, The Business of Luxury and Digital Content Creation & Contemporary Marketing Strategies.”

The programs are being developed with the African Fashion Foundation and the Centre for International African Fashion Education (CIAFE) and will be marketed specifically to the African fashion and media industries and the professionals who work therein. The program will be heavily discounted to be affordable for potential candidates from the Sub- Saharan region.

Frederica Brooksworth is the founder and Executive Director of CIAFE. She says, “CIAFE is specifically committed to improving the standards of Fashion Education in Africa by creating partnerships between academia and the industry. This collaboration will not only provide opportunities for businesses and individuals in Africa to learn but will also promote two-way knowledge exchange. We are all enriched by the things we pick up from each other.”

Lisa Mann from the College is constructing the course and says, “The Global Fashion Perspectives program is being specifically designed to be in line with the UN’s Sustainable Development Goals. That was something all the partners were very committed to in coming up with the idea.”

The UN Sustainable Development goals that the project will be aligned with are:

  • Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
  • Achieve gender equality and empower all women and girls
  • Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all
  • Ensure sustainable consumption and production patterns

Both initiatives are being unveiled at a launch event at Condé Nast College on 22nd February from 1800 for 1830 to 2100, where Roberta Annan will outline the plans in full alongside:

  • l Lisa Mann, Director of Postgraduate, Professional & Online Programmes, Business Development; Coordinator
  • l Nick Isles, College CEO
  • Harriet Posner, Director of Undergraduate Programmes and Learning, Teaching, and Enhancement (overseeing the Global Fashion Programme in conjunction with AFF

The launch event will include an “In-Conversation” with Roberta Annan and Emily Chan, Sustainability Editor, Vogue Global Network. They will talk about the reasons behind Roberta’s support for Global Fashion Perspectives and the scholarship. The event will also include examples of work and thinking from around the world that will offer an insight into the impressive diversity of perspectives with which the project hopes to engage.

Content Courtesy of African Fashion Foundation & NFH Digital Team

African Fashion Week 2022 Showcases Vibrant Community Talent Hosted By African Fashion And Arts Movement Vancouver

African Fashion Week, hosted by African Fashion and Arts Movement Vancouver, kicked off on Feb. 19 showcasing much more than fashion, with vendors with handmade goods, food, featured performers, and music.

Attendees mingled amongst themselves and a sense of community was built throughout the space, which was something Yao Zeus Mohammed, founder, and producer of AFAM had hoped for.

“The importance of African Fashion Week to me is that it brings the community together, and it showcases the great talents we have in our community,” says Mohammed.

This is the fifth year that African Fashion Week has been hosted, however, last year AFAM could not host the event due to the COVID-19 restrictions. With restrictions eased, they were willing to host it this year even if it meant having only a quarter of the venue capacity.

During the intermission, attendees could buy finger food, Ghanaian jollof rice, pastries, meat, and vegetarian food options made by caterer Delali Adiamah.

“These are foods that you find at a party. So when you go to a wedding, when you go to a funeral … in Africa in Ghana, these are where you will find such food,” says Adiamah.

“[AFAM] brings the community together and showcases the great talents we have, and not only that, but it also shows the world we have a vibrant group of people working together on this west coast and it attracts others to come here and mingle with us,” says Mohammed.

 

The event showcased great talents by giving them space to share their story.

“We are not the only ones in this community, so you need that niche that you can really market your product to that they are interested in. That’s why it’s important not only to me but to the people involved,” says Mohammed.

Hana Woldeyes is the designer for BeadedBody. Woldeyes designs were showcased in the show as the spring collection. Most of the pieces were made from glass, wood, and rock. This year was her first time being invited to the show.

“I used to make my own jewelry. So, I made bracelet beads, necklaces, and amulets for myself, but more people kept asking me about where I got them. So, I started making them for individuals … [then] I started taking it as a business,” says Woldeyes.

Jason Bempong, the fashion designer behind clothing company Sleepless Mindz, was also invited to showcase his work during the event.

“For this particular collection, I’m really inspired by 1980s 1990s NASCAR jackets, a lot of Jeff Gordon pieces … [and] old varsity Disney Looney Tune jackets as well,” says Bempong.

Other designers like Mawogan Fashion, Navoir, Vickendel Style, Rated 18, V12 Fashion Designer, Kabumbe Fashion, and Rita Mary came together to create a fantastic show, with beautiful models walking the runway and performers dancing or singing between a few designs.

“Everyone should just keep following their dreams, even when people tell you ‘no,’ even when people tell you it’s ridiculous,” Bempong says.

“You’ve got to keep that vision alive and never give up.”

About African Fashion and Arts Movement (AFAM Vancouver)

Founded in 2018 by Yao Zeus Mohammed, African Fashion and Arts Movement (AFAM Vancouver ) is the largest African fashion and Trade exhibition in British Columbia.
(AFAM Vancouver) Host African Fashion Week annually during Black history month (February). African fashion designers and Performers from the lower mainland, various parts of Canada, the States and From Africa come together to showcase the true collaboration of art in its purest form: L I V E
Featuring Fashion, Arts, Music, Dance, Awards, Exhibition, and Marketplace.

As one of the most high-profile Africa-focused events in British Columbia, AFAM Vancouver will play host to designers & exhibitors, from Africa, Europe. continues to be the most anticipated event celebrating African Fashion, Arts, Talent, and Culture in Vancouver
With a collaborative catwalk, exhibition, and awards, AFAM Vancouver has commanded the way in highlighting Africa’s emerging designers and apparel industry and has been at the forefront of bringing awareness of Africa’s expanding fashion industry.

AFAM Vancouver aims to shift the narratives about Africa and the African diaspora by re-branding the perception of Africa as a whole. We are committed to empowering and promoting African-inspired fashion and arts by providing a premier event platform that also supports entrepreneurs in building a sustainable business that is internationally recognized and promotes social change in Africa.

Content Courtesy of The Runner & NFH Digital Team 

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