Wednesday 22nd of April 2026

Nairobi, Kenya

Naomi Campbell Celebrates Nigerian Fashion At A Runway Show In Dubai

DUBAI: British supermodel Naomi Campbell hit the runway in Dubai on Saturday as part of Arise Fashion Week, which celebrated the best of Nigerian fashion and music.

The event took place at Armani Hotel Dubai, against the backdrop of the glittering Burj Khalifa, Fashion labels such as Hudayya, Banke Kuku, and Odio Mimonet, showcased their latest collections, while singer Akon and rapper D’Banj performed for the crowd, Campbell modeled a series of vibrant looks, including a deep blue jumpsuit, patterned tunic, and floral printed suit.

Lagos is usually the home for Arise Fashion Week but there was a slight difference this year. As part of Nigeria’s Day at the ongoing Dubai Expo 2020, the show was transported to the tourist’s playground, alongside a bevy of Nigerian designers and their muses, who showcased their latest collections in front of the socially-distanced audience.

Set on Friday at the center of Dubai downtown in Armani Hotels, where the iconic Burj Khalifa is standing tall, the show started at 9 pm and ended at 11:30 pm. In the space of 2-hours and 30 minutes, guests were treated to a spectacular display of fashion created by some of Nigeria’s most celebrated designers, which includes Lisa Folawiyo, Ituen Basi, Keneth Ize, Huddaya, Odio Mimonet, Lanre Da Silva, Tzar Studios, Onalaja, Banke Kuku, Tj Who, and others.

Opening the one-night show was none other than Naomi Campbell who stomped the catwalk wearing a stunning design by Abuja-based label, Huddaya. As the original supermodel that she is, Naomi wowed the audience as she sashayed down the runway in a royal blue number.

The look comprised of a robe dress and pants which the British supermodel teamed with a pair of peep-toe heel sandals. Her long, straight hair also made a remarkable addition to the entire look as it continued to swing left and right.

She also walked for Banke Kuku wearing a beautiful lounge dress from the brand, as well as Keneth Ize’s patterned dress, There was also an exciting music performance by Wizkid who charged the audience to Afropop and Afrobeat music.

Speaking about the show, the Minister of Industry, Trade, and Investment, Otunba Niyi Adebayo, who represented the Nigerian president, said by hosting AFW in Dubai, the organizers were showcasing Nigerian fashion to the world.

“I’m very glad to be here to witness another landmark achievement for the country: the first ARISE Fashion Week in Dubai. A city described as the Jewel of the Middle East where the best of Nigeria’s fashion and entertainment have come out in full force to celebrate our great country on this day that marks Nigeria’s Day at the Dubai Expo 2020,” Adebayo said in a statement.

Content courtesy of NFH Digital Team 

Mercedes-Benz Unveils the Virgil Abloh-Designed Project Maybach Show Car at Art Basel Miami Beach

Mercedes-Benz is honoring Virgil Abloh by sharing its final collaboration with a late design visionary, The striking vehicle the late designer’s second collaboration with the automaker is a battery-powered two-seater.

The German automaker unveiled Project Maybach, a zero-emission show car dreamt up by Abloh, at Art Basel Miami Beach on Wednesday, just days after his death at the age of 41 following a private battle with cancer. The striking vehicle is the second collaboration with the brand, following the G-Wagen race car, which is a battery-powered two-seater designed to tackle the great outdoors.

First announced in October, Project Maybach is a true concept vehicle unlikely to ever go into production. That doesn’t make it any less intriguing, though. Abloh worked directly with Mercedes design boss Gorden Wagener on the commanding grand tourer, which manages to look futuristic while still drawing on the automaker’s past.

The gold and gloss black coupé span nearly 20 feet from front to back. Much of that impressive length comes courtesy of a gargantuan nose lined with integrated solar cells. As you would expect, Maybach’s trademark barred grille headlines the front, alongside an array of safari-style lights. Moving back, a sloped and transparent roofline blend into a rear end that looks like the back of a spaceship. Atop the car is a roof rack fitted with similar lights to those on the front fascia.

Abloh’s influence can also be felt inside the car. Done up almost entirely in tan leather, matching the exterior, the spartan setup looks more like the bridge of the Starship Enterprise than the cabin of a car. Abloh and Wagener may have gone for a minimalist approach, but they still found room for a cinematic infotainment screen situated in the center of the dashboard. From the pictures, it appears the screen might even fold back into the dash when not in use.

Project Maybach was always supposed to debut this week, but at Abloh’s family behest the vehicle will now be exhibited for more people than initially planned. Originally, the car was set to be unveiled during an intimate press gathering, but it will now be displayed to the public at the Rubell Museum until Thursday evening.

“Mercedes-Benz is devastated to hear of the passing of Virgil Abloh,” the marque said in a statement on Wednesday. “Our sincere thoughts are with Virgil’s family and teams. Now opening the world of our collaboration, and Virgil’s unique vision, to the public, we want to respectfully celebrate the work of a truly unique design talent, who created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work.”

The Project Maybach unveiling is just one of what are sure to be many tributes to Abloh during Art Basel Miami. On Tuesday, Louis Vuitton dedicated its Spring Summer 2022 show to his life and legacy. Abloh had worked at the fashion house since 2018 when he became the first Black artistic director of a major French luxury label.

Content courtesy of Robb Report & Nairobi Fashion Hub 

Glamorous Fashion Show: Tribal Chic 2021 A Different World

Tribal Chic 2021

Nairobi’s most anticipated annual fashion event- Tribal Chic is back after a pandemic-induced hiatus. On December 4th, fashion enthusiasts will converge at the luxurious Tribe Hotel to celebrate the 11th edition of this glamorous fashion show.

Tribal Chic fills the void as a prodigious fashion intermediary connecting the dots between exceptional creativity and culture. This year, the theme is ‘A Different World’. Concept creator for 2021 Alvaro Daza, a Colombian citizen currently based in Nairobi, Tribal Chic will present an experience that speaks about diversity and a new world under construction.

Alvaro has curated fashion shows across the globe and he promises his debut show in East Africa will be one for the books.

‘‘The Tribe runway will go through different spaces, using new and more sustainable elements like scaffolding structures with LED screen strips and lights that change videos and colors according to the moment of the night.’’

He added that the runway will consist of three different themes, A Different World, Sustainably Trendy and One Tribe is Back each with at least four designers.

This year, Tribe Hotel will be hosting a pop-up market where designers and partners will have a chance to sell and showcase their products and be part of experiential activities, such as styling tips and crypto artistic presentations.

A new concept for 2021 is Tribe Collabs that will bring together fashion & lifestyle influencers, young designers, people interested in fashion & experts to solve a challenge.

They will use new rooms at the hotel which will be adapted into workshops where 5 groups composed of 5 people (1 designer, 2 influencers, 3 community members ) will have the mission to create three Haute Couture pieces with conventional materials, which will be supported by Little Red.

Tribe Collabs will also introduce a short runway on Saturday 4th December during the day to judge creations; the winning team has the opportunity to showcase their creation on the main runway.

The designer roll call at Tribal Chic 2021 will carry fashion behemoths like Avido, Deepa Dosaja, Mercedes Campuzano, Hernán Zajar, and Anyango Adeyde.

Tribal Chic 2021 will emphasize sustainable fashion and proceeds from this year will be donated to Ghetto Classics and their subsidiaries across the country.

Deepa Dosaja
Deepa believes in a sustainable fashion. Her label is focused on using natural fabrics and abstinence from using any harmful or environmentally unfriendly products. Furthermore, Deepa makes both measure service as well as off the rack collections to her clients.

She takes pride in amazing customer service and high-quality clothing.

David Avido
David is the founder of Lookslike Avido clothing brand. This is a street-made fashion brand of handcrafted clothes created in Kibra. David’s work speaks for him and he has worked with celebrities such as Don Carlos, G Money, Kelissa, Koffee, Etana, Naiboi, Chronixx, Nasty C, Talia Oyando, Fena Gitu, Ty Dolla Sign, Cecile, Bankslave, Bruno Mars, Hon Kenneth Okoth, Everton Blender and many more.

Anyango Adeyde
Anyango is a self-taught jewelry designer and the founder of Zanta Adeyde Accessories. Her unique creations use bones, beads, brass, and stones. Without a doubt, Zanta Adeyde’s beautiful designs ooze class, style, and creativity.

Kawira Mirero
The Mambo Pambo proprietor seeks to change the way people view and experience locally made clothes by offering high-quality, beautifully crafted, and well-fitting afro-inspired apparel. This clothing line sells bespoke and ready-to-wear apparel curated to cater to individual fashion needs.

Onyango Peggy
Onyango Peggy AKA Peggie O is an expert at luxury gowns and stylish casual wear. Her brand is versatile, all-season, and promotes the use of garments and raw materials sourced from Africa.

Randy Gowon
Fashionprenuer, model and stylist Randy Gowon leads Amu Clothing. Amu is the Arabic word for Lamu. The brand crafts effortless textiles and garments with combinations of softness and structure designed for comfort. Amu focuses on minimalist design, flowing and calm designs, and coastal color palates.

https://www.instagram.com/p/CR6Mnd2l8W6/?utm_source=ig_embed

Hekaya
Fashion designer and content creator Hali Oduor partnered with Women’s clothing brand Hekaya. The brand is created to inspire young women through neutral versatile and bespoke pieces.

Hekaya, which means ‘fable‘ in Swahili, strives to tell a story through fashion

Enanai
Enanai means ‘softness’ and ‘gentleness’ in Maasai. The brand is designed to flaunt the style and sophistication of leather.

Ikwetta

Ikwetta is a brand of leather bags and footwear handcrafted by Kenyan artisans with a focus on sustainability. they believe in crafting pieces that are luxurious and timeless so they can be worn for years, even decades to come. To ensure this, Ikwetta sources only the finest materials from ethical factories.

Ikwetta on the other hand is a sustainable and handcrafted footwear brand. The gender-neutral collection has sandals, sneakers, boots, and much more.

Itikadi

Itikadi, meaning ‘traditions’ in Swahili, is a women’s and men’s contemporary apparel brand. The 3 brands will work together to make a high-quality and beautiful collection of kimonos, flats, bags, and other wardrobes

Itikadi is a Nairobi-based fashion brand with a contemporary style inspired by culture and art. With our women’s line, the brand seeks to blur the lines between femininity and strength always focusing on the Itikadi woman’s ability to embrace who they are with no apologies. Every collection tells a story that touches on the different aspects that make the Itikadi woman.

With our men’s line, it’s all about the raw aspects of manhood that are reflected in the customer of our bespoke suits and the different designs of our ready-to-wear items. This new man is rooted in the knowledge of his core purpose. That’s the Itikadi Man the brand seeks to release.

Mercedes Campuzano
Columbian designer Mercedes’ love for fashion is not a secret. Her looks iconic looks are packed with neutral tones, loose pants, flowy fabrics, clothing linen, and cotton, mostly white, beige, or earth colors. Her brand owns 14 stores, more than 30 corners in the main stores in Colombia and the world, presence in 8 market places with sales internationally in the US, Canada, Mexico, Panama, and Costa Rica. essentials.

Niku Singh
Yet another jewelry designer, Niku’s brand caters for the bold. His fearless creations have made him one of Kenya’s most sought-after jewelry designers. As a matter of fact, Niku has showcased in many local and international fashion shows some of which include London Fashion Week 2009 and Merc Benz Fashion Week 2014. His accessories use brass, aluminum & semi-precious stones.

Hernán Zajar
Hernán Zajar is one of Columbia’s finest fashion designers. He has designed for and dressed Columbian National Contest candidates for over 15 years. His stupendous fashion work has earned him opportunities to dress celebrities such as Claudia Schiffer, Joan Collins, Yvanna Trump, Jennifer López, and Former Miss Universe, Mpula Kwelagobe among others.

Content courtesy of Tribe & Nairobi Fashion Hub 

Virgil Abloh, Off-White Founder and Louis Vuitton Menswear Artistic Director Dies at 41

Ambassador and Infiltrator

Virgil Ablo, The founder of the fashion company Off-White and menswear artistic director at Louis Vuitton died on Sunday following a private, two-year battle with cardiac angiosarcoma, a rare, aggressive form of cancer. He was 41.

Abloh’s death was first announced by his labels over social media.

“We are all shocked after this terrible news. Virgil was not only a genius designer, a visionary, he was also a man with a beautiful soul and great wisdom,” wrote LVMH CEO Bernard Arnault. “The LVMH family joins me in this moment of great sorrow, and we are all thinking of his loved ones after the passing of their husband, their father, their brother, or their friend.”

“We are devastated to announce the passing of our beloved Virgil Abloh, a fiercely devoted father, husband, son, brother, and friend,” reads a statement on Abloh’s official Instagram.

According to the statement, Abloh elected to keep his cancer private after being diagnosed in 2019, undergoing treatments while continuing to work as one of the fashion industry’s leading voices.

“Virgil was driven by his dedication to his craft and to his mission to open doors for others and create pathways for greater equality in art and design. He often said, ‘Everything I do is for the 17-year-old version of myself,’ believing deeply in the power of art to inspire future generations.”

Born to Ghanaian immigrant parents on Sept. 30, 1980, in Rockford, Ill., Abloh studied civil engineering at the University of Wisconsin-Madison, receiving a bachelor’s degree in 2002. He went on to earn a master’s degree in architecture from the Illinois Institute of Technology in 2006.

Following his education, Abloh met Kanye West, who would become one of his first major collaborators. In 2011, West named Abloh creative director of his company Donda. During his tenure, Abloh worked as artistic director on some of the most popular album art of the 21st century, including West’s “My Beautiful Dark Twisted Fantasy,” “Yeezus” and “Watch the Throne.” Abloh also created the covers for A$AP Rocky’s “LONG. LIVE. A$AP,” Lil Uzi Vert’s “Luv Is Rage 2,” Kid Cudi’s “Wzrd,” 2 Chainz’s “Based on a T.R.U. Story” and more.

Abloh founded the fashion house Off-White in 2012, serving as CEO until his death. His radical approach to clothing is highly responsible for the bridge between the worlds of streetwear and luxury fashion that has emerged over the past decade. Off-White launched Abloh to an even more prominent position on the global stage, attracting the attention of Louis Vuitton. The storied fashion house signed Abloh to serve as its menswear artistic director in 2018, a role he fulfilled through the remainder of his life. Abloh is the first African-American to head the house’s menswear line.

“The first thing I am going to do is define new codes,” Abloh told The New York Times following his appointment in 2018. “My muse has always been what people actually wear, and I am really excited to make a luxury version of that.”

Moët Hennessy Louis Vuitton bought a majority stake in Off-White last year. In July, Abloh took on a position at LVMH that allowed him to work across the group’s 75 brands, becoming the most powerful Black executive in the history of the premier luxury group.

Beyond fashion, Abloh was also well-known for his work as a DJ and furniture designer. He is survived by his wife Shannon Abloh, his children Lowe and Grey, his sister Edwina Abloh, his parents Nee and Eunice Abloh, and numerous friends and colleagues around the world.

Content courtesy of Variety & Nairobi Fashion Hub Digital Team 

Africa Fashion Week Nigeria Returns For A Spectacular Show

As the world continues to unlock its social doors after a year’s hiatus owing to the COVID-19 pandemic, organizers of the annual Africa Fashion Week Nigeria (AFWN) will be collaborating with the Nigerian Tourism Development Corporation (NTDC) to return this year with a most spectacular event.

Focused on promoting indigenous emerging and established brands to international buyers, the AFWN is also reputed for bringing together the most promising, talented, and recognized fashion designers and brands from across Nigeria and Africa to showcase the latest trends and products to a large and diverse audience of consumers, industry enthusiasts, and the press.

This year’s event is billed to hold on Saturday the 4th and Sunday the 5th of December at the Ojaja Hall, Ife Grand Resort, Ile Ife, Nigeria, will have the Chairman of the Adire Oodua Textile Hub, His Imperial Majesty Ooni Adeyeye Enitan Ogunwusi, Ojaja II Ooni of Ife, launch first of its kind Adire Mobile Boutique – Adire on wheels.

The event will also be featuring exciting runway shows, fashion talks, Adire Oodua workshops, and exhibitions.

The theme for this year; “The Impact of Indigenous Fabrics and Tourism to the Nigerian Economy”, Ademiluyi explained, is pivotal to the essence of the brand, in its continuous effort to revive the decline of local textile industries in Nigeria, hence the collaboration this year with NTDC Tour Nigeria.

Founded by Princess Ronke Ademiluyi, with the aim of promoting homegrown brands, while preserving African culture, AFWN over the years has become not only a top-rated platform for fashion design, ready-to-wear, accessories, styling, and other new designs in the country but also a world-renowned platform for promoting brands, displaying originality and broadcasting fashion trends.

Content Courtesy of This Day Live and Nairobi Fashion Hub 

Matthew Rugamba Dressed For Success: Rwanda Fashion Label House of Tayo Breaks New Ground By Going Global

Kigali – Matthew Rugamba knew his Rwandan fashion label had arrived when Junior Nyong’o, the brother of Oscar winner Lupita Nyong’o, attended the world premiere of “Black Panther” in a three-piece suit designed by him.

Hours after the glitzy event in Los Angeles, the website for Rugamba’s brand House of Tayo exploded as inquiries flooded in from around the globe for his high-end creations.

“It changed the perspective,” the 32-year-old told AFP, still stunned by the turn of events that propelled his “made-in-Rwanda” label to a Hollywood red carpet.

“For so many years we have been telling people our fashion is good… but sometimes you need moments like that to really take it to the next level,” said Rugamba, who holds dual Rwandan and British nationality.

Kigali has yet to reach the heights of Africa’s fashion hub Lagos, but the capital of the small landlocked nation of 13 million hosts its own fashion week and draws a devoted clientele, comprising wealthy locals, expatriates, members of the diaspora, and tourists.

“I like the way they tailor the clothes, the way they design their clothes, I like the simplicity of it as well,” said Emmanuel Safari, a lawyer and frequent visitor to the House of Tayo boutique located in an upscale Kigali neighborhood.

“The clothes, you put them on and you feel good!”

Some Rwandan labels have even attracted the attention of President Paul Kagame, who was pictured wearing a shirt by bespoke Kigali brand Moshions.

‘Change the narrative’

But what is “Kigali style”? “It pops but it’s not flashy,” according to Jean-Victor Brun, a 50-year-old Haitian-American who came to Rwanda to develop projects in new technologies. “Modern, ethnic, and rooted in the identity of our country,” says Joselyne Umutoniwase, founder of Rwanda Clothing.

Identity is at the heart of many Rwandan brands, which excel in producing bespoke clothing – drawing on a tailoring tradition that dates back decades. For instance, Umutoniwase, who employs 45 people, incorporates the geometric designs characteristic of imigongo art – a style of painting that uses cow dung and natural pigments – into her creations.

Similarly, the beadwork found on royal headdresses and other traditional items finds its way onto jacket lapels, while Rwandan shoe label Uzuri K&Y borrows from the country’s weaving traditions to create braided sandals.

The brand’s co-founder Ysolde Shimwe said young designers like her were keen to change Rwanda’s image, 27 years after the 1994 genocide killed more than 800,000 people, mainly Tutsis.

“Ten years ago when you Googled Rwanda you only saw machetes, people killing each other and hungry kids in the streets,” she told AFP.

“We as designers in Rwanda are also contributing to change the narrative of Rwanda and mostly to changing how people perceive Rwanda because we are more than that, we are more than our historical background.”

Bullish prospects

Rwanda’s fashion industry has also received a helping hand from the government, which in 2016-17 massively hiked import taxes on second-hand clothing – mainly from the US and Europe – to promote local manufacturers.

The move, which saw duties multiply more than tenfold, effectively imposed a moratorium on trade involving the sale of secondhand clothing from the West at low prices to East African consumers.

Simultaneously the government allowed designers to import fabric tax-free, giving the nascent industry a boost, said Umutoniwase.

But, with more than 80 percent of the population living in rural areas, according to the World Bank, many Rwandans cannot afford these homegrown brands. Umutoniwase, whose prices range from around 70 dollars (60 euros) for a shirt to 80 dollars (70 euros) for a dress, told AFP the small market size presented big challenges.

Moreover, the devastation wrought by the genocide has also contributed to a huge skills shortage in the country, said designer Shimwe.

“Eight years ago when we wanted to start a shoemaking brand we could not necessarily find skilled labor, there was literally nobody that had experience or had shoemaking skills,” she said.

But in a sign of the industry’s bullish growth prospects, some of the nearly 1,100 staff trained by her have since gone on to found their own labels, she said.

“It’s a great cycle that we have been able to create.”

Content courtesy of AFP and Nairobi Fashion Hub 

Secondhand fashion: Is it really good for Africa?

Used or surplus clothing from Western countries often ends up in Africa. Whether that’s good remains open to question.

Midday in Gikomba, the biggest market in Nairobi, Kenya. One trader urges shoppers to buy his vintage trousers. Others sell t-shirts, sweatshirts, hoodies, most with Western fashion brand labels. Some clothes have the names of American colleges emblazoned on the front.

Kenya is one of Africa’s biggest importers of secondhand clothing, in 2019 importing some 185,000 tonnes. These clothes called mitumba in Kenya after the Swahili word for “bundles” form the bulk of Kenyans’ fashion choices: an estimated 91.5 percent of households buy secondhand clothing priced at Ksh 1000 (around $9) and below.

Commentators remain divided as to whether this is an encouraging sign of a circular economy at work or a problematic barrier in the way of economic survival of African countries’ own textile industries.

The mitumba industry is an important source of revenue for the Kenyan government: taxes raised from this sector amount to Ksh 12 billion ($107 million) a year. In every African country where secondhand clothes are imported, they bear different names. In Zambia, they are called salaula selected by rummaging. In Ghana, they are called obroni wawu dead white men’s clothes.

In wealthy Western countries, the average individual doesn’t wear clothes for long. It is estimated that a typical American throws away approximately 37 kilograms of clothing a year. Rather than discard clothes, Westerners are encouraged to donate them to charities. However, according to the charity Oxfam, an estimated 70 percent of clothes donated in Europe end up in Africa in 2015.

Supporters of this approach argue that donating clothes in this way is a circular means of dealing with clothing waste. Jackie King, executive director of Secondary Materials and Recycled Textiles Association (Smart), representing 40 American used clothes exporters, says that what they do “helps to contribute to a circular economy, where things are being used to their fullest extent”.

However, keeping clothes in use for longer periods of time is not the same as circularity. “Secondhand exporters can rebrand the trade as many times as they want, but unless they work in partnership with markets like Kantamanto, it’s just greenwashing,” says Liz Ricketts, director of The OR Foundation, a Ghana-based nonprofit that has investigated the influx of secondhand clothing in the country. “The trade has been called ‘charity, ‘recycling’, ‘diversion’ and now many people call it ‘circular’. But none of these labels is accurate. Simply moving clothing from one place to another does not make it circular.”

Unless the clothes are collected and recycled into new clothes repeatedly, critics say, what emerges is not a circular model but a linear model with a different endpoint. Where initially these clothes would end up in dumpsites in the West, they now end up in dumpsites in Africa.

Where it goes wrong in Africa

Since the mid-2000s, the number of garments purchased by the average consumer has more than doubled, according to the Global Fashion Agenda’s Pulse Report. While the number of times a garment was worn by Westerners declined by 36 percent, compared to 15 years ago, per the Ellen MacArthur Foundation. This has led to rising volumes of clothing ending up in markets such as Gikomba, with Kenya receiving 185,000 tonnes of second-hand clothing in 2019. In West Africa, Accra receives an estimated 15 million used garments every week from Europe, America, and Australia.

Back in March 2016, members of the East African Community (EAC, comprising Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda) announced a plan to halt secondhand clothes imports in order to resurrect textile industries in East Africa that had collapsed partly because it was difficult to compete with the throwaway prices of mitumba clothes. “If an imported t-shirt, acquired by a company as a donation (and therefore costing zero as a product), is sold here for under a dollar, how can a local textiles industry have hopes of competing?” says Nikissi Serumaga, co-host of Vintage and Violence, a podcast examining the impact of secondhand clothes in Uganda. “It can’t. The charity has become commerce but to whose benefit?”

She points out that importation leads to a vicious loop, with the decimation of a once vibrant textile industry limiting employment opportunities: “The only thing we can afford is a shirt under a dollar. It’s a self-fulfilling prophecy.”

American lobbyists struck back. At their forefront was Smart, claiming that the move by the EAC would put 40,000 American jobs at risk, such as export roles in sorting and packing clothes. Smart lobbied the Office of the United States Trade Representative, also pointing out that secondhand clothing exports were helpful to the environment, as they would avoid ending up in American landfills. Furthermore, Smart’s Jackie King said that a US secondhand clothing ban would leave the way open for low-priced Chinese clothing “which will annihilate African textile manufacturing, causing generational repercussions and depression”.

That’s an empty accusation for critics, who say textile manufacturing is already in tatters in many African countries specifically because of secondhand imports from the West. It’s that dynamic, they say, that first prompted East African countries to push to limit the import trade.

After Smart’s petition, however, the Office of the US Trade Representative threatened to expel EAC countries from the Africa Growth and Opportunity Act (AGOA), an important treaty first enacted in 2000 to provide duty-free access to the US for multiple products from sub-Saharan African countries. By 2019, the countries behind the mooted ban backed out, with the exception of Rwanda, which announced that it would not be bullied by American trade interests.

Good news or landfill for Africa?

By contrast, the OR Foundation, a Ghana-based nonprofit that has investigated the influx of second-hand clothing in the country, estimates that more than 40 percent of clothing in markets in Accra, the capital, is unsellable and heads directly to landfill. Johnson Doe, leader of a group of waste pickers, based in Accra, says more clothing waste goes into landfills directly from ports than it does from markets. A combination of customs, port, metropolitan, and health officials simply bring the clothes direct to landfills and burn them. “They bring the bales from the shipping containers,” he says.

The common rebuttal from exporters such as Smart is that the secondhand clothing industry creates jobs in Africa. However, the quality of these jobs remains open to question. Francis Dionis, a trader in Gikomba, says that the clothing he receives is often of such poor quality, he has to sell them at a loss. If given the chance, he says he would undoubtedly move to another line of work.

Ricketts notes that better condition secondhand clothing from the West is selected and sold in thrift shops in the West and the remaining items shipped to Africa are of lower quality.

Smart’s King counters that the lowest quality clothes are often new rather than secondhand, from fast fashion companies. “I know that there are markets in Kenya and other parts of Africa where you will have new, cheap, fast fashion in a stall, and then you’ll have used clothing in a stall that is probably higher quality than the fast fashion.”

The debate will continue to run. However, certain facts stand out: local news reports suggest that, a few decades ago, some half a million people were employed in Kenya’s textile industry. More recent national statistics, from 2014, put that figure around 38,000, although this is increasing slightly each year.

Still, people in the clothing sector across Africa try to find positives. Sel Kofiga, a multimedia artist based in Ghana, runs Slum Studio, which retrieves clothes that would otherwise end up in landfills and upcycles them into wearable items. The circular concept, he says, is very familiar to Africans. “When it comes to the fashion space, as African people, our approach has always been to look to reuse something.”

Content courtesy of Vogue Business Magazine 

Kejeo Designs Launches Holidays Collections SS21 For Modern Curvy Women 

Kejeo Designs has been turning vibrant textiles into modern styles for Western women since 2016. Now, the fashion brand is releasing its newest Holidays 2021 Collection on October 29, 2021, that founder, Sena Ahohe, created with modern, curvy women in mind.

The fashion boutique gets its name, Kejeo (Ké-Jé-O), from the word “nou kéjéo-a,” which means something looks beautiful on you in the Mina language spoken in Benin and Togo in West Africa. Kejeo Designs prides itself on bringing the beauty and vibrancy of African culture to the West with its clothing decorated with premium African print fabrics such as Ankara or Mud Cloth.

And for over five years now, Kejeo Designs has made African clothing lines for men and African clothing lines for women that inspire a sense of pride in African ancestry.

Kejeo Designs has released many colorful and beautiful collections over the years that feature clothing for men and women of all sizes and stylish accessories. But their newest drop, the Holidays 2021 Collection, has been long-awaited.

The Holidays 2021 Collection will feature size-inclusive styles for the modern woman who’s been searching high and low for fashion that compliments their shape and style!

Size-inclusive clothing doesn’t have to be boring.

And Kejeo Designs proves just that with their new collection that’s full of bold African print, feminine and classic silhouettes, and clothes that show off your curves not hide them.

Discover dresses, tops, outerwear, and more in the Holidays 2021 Collection that comes in a range of accessible prices that’ll make any woman feel confident in their skin this season.

Kejeo Designs is committed to the belief that regardless of your size, shape, or color, you deserve to wear clothing that makes you feel confident in your self-expression and feel proud of African culture. The brand plans to release more collections in the future and expand its reach. But for now, you can find their new Holidays 2021 Collection on October 29th

Content courtesy of Ein Presswire and Nairobi Fashion Hub 

‘All This Fresh Drip, we Were Never Ready’: Fast Food Giant Reacts After Girl Makes Frock Dress Out Of Recycled Packaging

A girl on Twitter has created a dress made with recycled KFC packaging. The fast-food giant too responded to the amazing creation!

The post, instantly, went viral with netizens showering praises for her creativity.

With growing awareness about climate change and depleting natural resources, people are gradually adopting sustainable methods of living.

The one thing that you will find in abundance on the internet is creativity. From interesting ideas to unique fusion dishes, there’s something new to be learned or be inspired from at every scroll on your social media feed.

The concept of sustainable fashion is also increasingly gaining momentum these days. Bloggers and even citizens are trying to minimize waste and reuse their clothing in as many ways as possible, in order to do their bit for the planet.

A fashion blogger has recently gone the extra mile to make her clothing as environment-friendly as possible. The girl created a dress made with recycled packaging from the popular fast-food chain Kentucky Fried Chicken (KFC).

https://twitter.com/NokuzothaNtuli/status/1461041200299978753?s=20

In a similar vein, the fashion world has also not been left untouched as sustainable fashion has begun to gain focus in the last couple of years.
​​​​​​​People are finding their own ways to blend sustainability with creativity, As such, a South African fashion designer recently took the internet by storm as she created a lovely frock dress out of recycled packaging!

Nokuzotha Ntuli left everyone amazed as she posted some pictures of herself, looking lovely in an off-shoulder dress. However, what caught everyone’s attention was the fact that the dress was made from recycled KFC packaging.

Sharing her pictures, she wrote, “Decided to make this dress for KFC from recycled KFC packages to show how much of KFC super fans we are.”

The post, instantly, went viral with netizens showering praises for her creativity.
KFC South Africa, too, was left impressed as they praised the designer with a sweet comment.

“All this fresh drip, we were never ready,” they wrote. A user commented, “How in the world did you pull that one off? But wow.” “You deserve a free meal for the whole month,” another user wrote.

What do you think about this recycled dress?

Content Courtesy of Indian Express and Nairobi Fashion Hub 

Kaijuka Abbas Wins Big At African Fashion Designer Awards 2021 In Nigeria

Ugandan fashion designer Kaijuka Abbas walked away with the award of ‘Best Fashion Brand in Africa’ award at the African Fashion Designer Awards 2021.

The African Fashion Designer Awards is a platform that aims at recognizing creative fashion designers and enthusiasts around Africa.
Themed “Iconic Hall Of Fame”, the 4th edition of the awards that happened in Nigeria took place at City Park, Abuja on 19th November 2021.

The glamorous red carpet event featured exhibitions, runway showcases, cocktail, and ballet plus the anticipated awards gala-night
Uganda was well represented by the talented Kaijuka Abbas whose brand Kais Divo Collection was named “The Best Fashion Brand in Africa”.

The elated Kaijuka shared the good news as he thanked his friends, fans, and followers on social media for supporting and voting for him.
We bagged another one! I can’t thank you enough; each and every one of you who took the time to vote for me and make this a reality!

The Dreamiest Collection from Ugandan Fashion Brand Kai’s Divo Collections
The collection is titled Hope, a celebration of the resilience of every individual who has and still is fighting to end this pandemic. Despite the distress and job losses that came with it, we are still very hopeful that this too shall pass.
https://youtu.be/V9ol57X7TTk
The clothes symbolize a sense of joy, tranquillity, and exuberance, everything we are seeing less of now.
The virtual presentation was intended to transport the viewer back to when it was normal to walk on the red carpet in a frothy gown with adoring paparazzi flashing away.
Kaijuka Abbas worked with fabrics such as organza, latex leather, tulle, and a color palette of black, yellow, and red the national colors of Uganda.
Kais Divo Collection draped fabrics in abstract and impractical ways evidenced in the voluminous shapes and floor-grazing trails, creating some sort of fantasy.
Fashion has always been an escape from the gloom and turmoil going on around us, and this collection is doing the most to evoke positivity, and most importantly, hope that this too shall pass.

Thank you African Fashion Awards, Nigeria for honoring me with the ‘Award of best fashion Brand In Africa last night’.
This wouldn’t be a reality without my clients, and everybody who has made an effort to support, endorse and approve this brand! My heart is full!

He adds the accolade to his trophies cabinet which features several other local and international awards. Congratulations Abbas!

Abbas Kaijuka is a Ugandan fashion designer, stylist, and fashion collector known for his brand Kai’s Divo.

He is a recipient of East Africa’s Male Fashion Designer of the Year award at the 2020 East Africa Fashion Awards and the Fashion Designer of the Year award at the 2016 Abryanz Style and Fashion Awards and received various nominations including the East African Designer of the year award at the 2017 Swahili Fashion Week. I had a chat with him and below is our conversation.

Content courtesy of MBU and Nairobi Fashion Hub 

Pomp And Pageantry As Calabar Holds Maiden Fashion Week

It was a daunting, superfluous display of pomp and pageantry at the just concluded maiden edition of the Calabar Fashion Week 2021, held at the SPAR Calabar Mall.

The event with the theme “open up a dare to dream”, began on Friday, 5th – Saturday, spanned through 6th November 2021 had haute couture, from fashion designers showcasing their creativity under the most dazzling of ambiances.

And at the center of it all is Mr. Jude Attah, the President and CEO of Phronesis Fashion World. He is said to be one of the Nigerian leading brands in the industry.

Endorsing the event, the Commissioner for Culture and Tourism Development, Mr. Eric Iso Anderson, stated that the positives of the Calabar Fashion Week brand cannot be overemphasized, as first, it will serve as a healthy tourism addition to the Cross River State events calendar even as the Ministry constantly ensures that events hold all year round leading up to the peak in December.

Content courtesy of Calabar Fashion Week & Nairobi Fashion Hub 

SA Fashion Week Calls On Designers To Enter The New Talent Search 2022

Are you a South African designer specializing in womenswear and would like to win R20,000 towards developing your SS22 Collection? Well, South African Fashion Week is looking for you.

SA Fashion Week is looking for young designers to enter the New Talent Search 2022.

Under the theme “Show Us Your Print”, designers entering the competition must create a collection using natural linen, cotton, and sustainably sourced fabrics. Among other requirements, the collection must be fur- and leather-free and include print on at least 50% of the garments.

Base your designs on 2022 world trends by combining contemporary shapes, styles, and construction with your inspiration and design talent.

Research “slow fashion” to make sure you understand it in a way that you can live it and play a role in shaping the future of sustainable fashion.

The SA Fashion Week New Talent Search is open to ladies’ wear designers whose businesses are based in South Africa.

All designer applicants must supply a minimum of one store (this can include your store or online store) and must be under 10 years in business to qualify.

Semi-finalists, based on their talent, their ability to follow the brief, and their capacity to supply more stores, will be selected by a panel of industry-leading judges.

The winner of the competition will walk away with the total prize value of R45,500.

All finalists will receive a free stand at the SS22 Trade Show, where they can do market research and sell to boutiques, department stores, and online stores.

Register online before the end of the day on January 7, 2022.

For full details on entry requirements, further instructions and deadlines, and to

SAFW NEW TALENT SEARCH COMPETITION – ENTRIES ARE NOW OPEN

SHOW US YOUR PRINT

Printing has become an integral part of fashion design.

Your consumers want something different now, they want something unique.

BRIEF:

CHANGING HOW WE LOOK AT FABRIC DESIGN WITHIN FASHION DESIGN

  • Consider fabrics that have the least impact on the environment.
  • Use natural linen, cotton, and sustainably sourced fabrics.
  • Keep fur and leather-free.
  • Your design must include print on at least 50% of the garments.
  • Employ zero-waste cutting such as draping, knitting, or use a zero-waste pattern.
  • Provide consumer care instructions to increase the garment’s longevity.
  • Create a timeless and trans-seasonal collection.

Base your designs on 2022 world trends by combining contemporary shapes, styles, and construction with your inspiration and design talent.

Research Slow Fashion to make sure you understand it in a way that you can live it and play a role in shaping the future of Sustainable Fashion.

The SA Fashion Week New Talent Search is open to ladieswear designers whose businesses are based in South Africa. All designer applicants must supply a minimum of one store (this can include your store or online store) and must be under ten years in business to qualify to enter.

Semi-finalists, based on their talent, their ability to follow the brief, and their capacity to supply more stores, are selected by a panel of industry-leading judges.

  1. WHAT’S AT STAKE
  • R20 000-00 towards developing your SS22 Collection – will be given to the winner to the April 2024 Collections
  • The winner will be part of the 2023 New Talent Search show one year later, valued at R12 500-00.
  • The winner will receive one free stand at the SAFW Designer Pop-Up, valued at R 6 000-00.
  • The total value of the prize: ± R45 500-00
  • All finalists will receive a free stand at the SS22 Trade Show, where they can do market research and sell to boutiques, departmental stores, and online stores.
  1. ELIGIBILITY – Who may enter?
  • Designers who are working towards establishing their brands in the South African Creative Fashion Industry.
  • Designers who have not been in business for more than ten years
  • Designers with a fashion design diploma or degree, or five years of design experience
  • Previous SAFW New Talent Search Finalists may enter for a second or third time.
  • This is a ladieswear competition – no menswear designs will be accepted.
  • The competition is open to SA Citizens only.
  • Previous winners cannot enter again.
  1. INSTRUCTIONS

PHASE 1

  • Designers must complete the online entry form on the SAFW website and download the full competition brief.
  • The deadline for the online registration is 17h00 on Friday the 7th of January 2022.
  • Designers must prepare a portfolio/storyboard no longer than 10 pages, on their brand, as well as a mood board and sketches of their 2022 Collection – 7 looks
  • 14th January is the deadline for all electronic portfolios/storyboards to be presented
  • 20th January – a panel of judges will view electronic portfolios submitted and select the semi-finalists
  • 27th January – semi-finalists announcement

PHASE 2

  • Semi-finalists selected will have to produce a 7-look collection that must be ready for the determined fitting – date to be confirmed.
  • You will be notified of the fitting venue where a full collection including shoes and accessories must be presented to the judging panel for final judging.
  • Any collection that is not complete by then will be disqualified.
  • The winner will be announced at the New Talent Search showcase on the 28th of April 2022

4.     PORTFOLIO PREPARATION

An online registration form must first be completed at www.safashionweek.co.za

Make sure you complete and submit this to SAFW before the end of the day on the 7th of January 2022 to secure your entry.

All material for your electronic portfolio submission must be accurately collected in a single document, in the following order:

  • CV/Resume presented in English
  • Copy of D.
  • Copy of your Diploma or Degree
  • Submit a portfolio of your label: You will find a list of questions to answer about your label below. You are welcome to add any information/visuals to enhance your
  • Photographs of previous collection outfits: Photographs are mandatory; your application will not be accepted without providing photographs. You may send pictures of your calico samples.
  • No styling is allowed – only your garments on a mannequin or model – outfits must be seen clearly from the front and from the back.

Your Collection: Comment on the concept of your collection, with material and/or images that have inspired the collection. This can also be in the form of a mood board.

Sketches of the collection:

  • You must submit 7 outfits/looks
  • Full description of how you have incorporated the brief of sustainable fashion in each look
  • Number all your sketches (printed/drawn in color) from 1 to 7 and label them with your name, surname, and label name.
  • Include complete technical descriptions with colors and fabric details (please include samples/swatches) of each sketch.

Things to bear in mind …

Your portfolio must not be longer than 10 pages (excluding seven collection sketches).

Remember to send high-quality material! Sketches, photos, anything from your portfolio could be published on the SA Fashion Week website and social networks or used in the press.

Finalists’ portfolios will remain the property of SA Fashion Week, but the intellectual property will certainly remain yours. It will in no case be returned.

  1. QUESTIONNAIRE – THIS SHOULD BE THE INTRODUCTION TO YOUR ELECTRONIC PORTFOLIO ENTRY

Please use our points below as headings in answering the questionnaire. You are welcome to add any information/visuals to enhance your portfolio.

  • What is the name of your brand?
  • How long have you been in business?
  • What is your design style?
  • Describe your brand in no more than 150 words
  • Motivate your sustainability model
  • Where did you study?
  • What is your fashion background (short CV)?
  • Who is your target market?
  • What are your price points (wholesale and retail)?
  • Do you currently supply any stores? If yes, which stores (store name and location)?
  • Do you make use of social media? If yes, what are your Twitter/Instagram, etc. handles, website, and Facebook URL’s and what is your following?
  • Have you showcased your work before? If yes, list the year, and the season you showcased, and the platform you made use of.
  • Where do you see your brand going in the next 1 – 5 years and 1 – 10 years?
  • Your Collection Concept/Inspiration – include a comment on the concept/inspiration of your collection, with fabric and/or images that inspired the collection. This can also be in the form of a mood board.
  1. GARMENTS ENTERED
  • You must submit 7 outfits/looks
  • The Collections registered SAFW New Talent Search, may not be submitted or associated with any other fashion competition or fashion week platform taking place in South Africa during 2021/2022
  • The collection must be ladieswear.
  • There are no prefixed styles or categories
  • All garments developed by finalists must be the following sizes:
    • To fit a standard size 34 model perfectly
    • Shoe sizes will only be provided, by the show coordinator once models have been selected approximately 4 weeks before the show
    • In case of selection, the outfits will have to be made in total accordance with the sketches and technical details presented
    • Correct and accurate execution of outfits is essential, and if reckoned to vary greatly from the enrolled shapes and designs, the selected contestant will be disqualified
  1. RESPONSIBILITIES & PARTICIPATION
  • By enrolling in the SAFW New Talent Search, you guarantee the authorship of your project. Should you be found guilty of plagiarism, you will be automatically disqualified. SA Fashion Week takes no responsibility for accusations of plagiarism coming from third parties. The applicants will retain the copyright of the enrolled collection.
  • SA Fashion Week (SAFW) reserves the right to disqualify any contestant at any time if they do not respect the terms and conditions of the entry requirements. Whilst every effort is made to ensure the safety of all submissions, SAFW cannot be held responsible for any damage/theft of garments or designs that may occur during transport, selections or during the finals at SA Fashion Week. If selected as a SAFW New Talent Search finalist, contestants are required to carry out all further arrangements (transport, etc.) and other obligations timeously.
  • The SAFW New Talent Search is handled exclusively by SA Fashion Week CC – which reserves the right to rule on any issue pertaining to the competition and not covered by these entry requirements.
  • The choice of the Judges are final
  • Flights, accommodation, and transport will not be provided for finalists or semi-finalists. Should you not be based in Johannesburg you will have to pay for your flights to the fitting and the show.
  1. REGISTRATION

You must register online before the end of the day on the 7th of January 2022. Follow the link: http://www.safashionweek.co.za

Should you experience any technical difficulties contact Leeroy: leeroy@safashionweek.co.za

  1. DEADLINES

7th of January:                        Online registration closes at 17h00

14th of January:                      Portfolio submission deadline Electronic Portfolios to be sent to: content@safashionweek.co.za

20th of January:                      Portfolio judging and semi-finalist selection at SAFW

27th of January:                      Finalists announced

Fitting date and venue:           To be confirmed

26th of April:                           Garment delivery – The Mall of Africa

28th of April:                          Final Collection (7 looks) presented during final judging – at
the venue  – time to be confirmed

28th of April:                           SA Fashion Week New Talent Search showcase and
announcement of the winner

All entry portfolios must be collected from the SAFW Offices after the semi-finalists have been announced. SAFW will not be responsible for the return of any entries via post.

Content courtesy of SA Fashion Week New Talent Search showcase & Nairobi Fashion Hub

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