Thursday 30th of April 2026

Nairobi, Kenya

Diamond Platnumz – Achii ft. Koffi Olomide: True Definition Of African Fashion Sapeur To The World

Legendary Tanzanian singer, songwriter, and WCB Wasafi CEO, Diamond Platnumz lights up the music stage with a brand new breathtaking single tagged “Achii.”

In this sweet-sounding version, he tapped on the musical dexterities of  Koffi Olomide, a very talented Congolese soukous singer, dancer, producer, and composer.

Furthermore, this new release serves as a follow-up to “My Baby (Remix),” his previous delivery which featured the musical talents of Nigerian music sensation, Chike.
The production credit of this track goes to multi-skilled Tanzanian record producer, Lizer Classic.
Over and above that, this new musical composition is sure to entice you. Nonetheless, you can add to your music collection if you appreciate good music.

           Diamond Platnumz Ft. Koffi Olomide – Achii (Official Music Video)
[taq_review]

Content courtesy of NFH Digital Team

Kenyan Fashion: The Independent Zine Honoring Kenyan Designers’ Pulsating Energy

Genuineness does not always entail being responsible or eco-minded, Contrary to popular belief, WAUZINE004, a dynamic digital platform that champions the nexus of fashion, culture, and identity, is on a mission to disprove this.
The pulsating energy of African (note, Kenyan) designers has something significant about the current state of consumer taste, namely the influence of innovative offerings and off-beat aestheticism that brings forth proposals with an avant-garde, distinctive, and vibrant edge.
These designers delve deeply into the fascinating narratives of Kenya’s heritage while blending its relationship with the environments we live in.

The fourth issue of WAUZINE, with the Swahili title KUTOKA NAIROBI (from Nairobi), portrays Nairobi as a city known for its dynamic soul, seamlessly fusing with its rich traditional heritage, transforming into a creative canvas for a plethora of stories that arouse nostalgia and a genuine sense of cultural belonging.

Strong, imposing design: a stunning celebration of both concentration and toil that goes beyond a printed shirt or a suntanned top. It not only represents voices that are both inventive and socially conscious, echoing the pulse of a promising fashion system, but it also perfectly combines tradition, sustainability, and the feverish quest for artistic flare on a worldwide scale.

The fourth edition of the zine, Office describes the work of three Kenyan designers.

Theresia Kyalo
Theresia Kyalo began her career as a lawyer before dipping her toes into the development of distinctive contemporary jewelry. She drew significant influence from antique African jewelry while introducing her aestheticism to the modern day through simple, geometric shapes. Hardy brass is the designer’s material of choice since she wants to keep her line accessible.
A shining moment for the designer came in 2020 when Beyoncé included him on her list of Black creatives. He worked in both digital art and movies.

Yvette Anyango
Designer of Alegohono Yvette Anyango says, “Being featured on the 4th issue of Wauzine has been such an eye-opener for the brand.
It has sparked the urgently required awareness, development, and interest in what African fashion has to offer.
The designer’s collection features a variety of outfits that can be incorporated into a daily wardrobe: neutrals are dominant, and the brand’s guiding principles and ultimate embodiment are drawn from architectural design and include native art and photography.
These straightforward guidelines serve as a design manual for creating clothing with practicality.

Mvoo Wanje
“The history of Kenya is a rich tapestry of customs and civilizations, with an intriguing fusion of African, Western, and Arabic influences. Kenyan culture defies easy categorization; rather, when it comes to artistic endeavors, we have a powerful voice that merits consideration.
Designer Mvoo Wanje of Bonkerz NRB, who established the company in 2011, grew up in the 1990s with little to no media from the continent.
He freely acknowledges the mix of allusions that permeate his clothing “I can say hip hop as a sound and culture heavily influence how I see and create.”

Inspired by the beauty of color and the childlike things in life, the designer cares to share a perspective of Africa that isn’t about the struggle; rather, he’s keen to bring forth energy that translates into utility-heavy pieces that veer towards the functional and the practical with a zingy spirit.

Content courtesy of  Fashion Scouts, Office Magazine & NFH

Exploring Kenyan Fashion Designer’s: Tradition, Innovation, and Sustainability

Kenya, a dynamic and culturally diverse country in East Africa, has made great advancements in the fashion industry. Kenyan fashion designers get inspiration from a variety of sources, ranging from traditional outfits that reflect centuries-old traditions to cutting-edge designs that epitomize innovation.
This article explores the numerous sources that shape the creativity, identity, and fashion-design philosophy of Kenyan fashion designers.

1. Traditional Heritage and Cultural Roots

One of the primary sources of inspiration for Kenyan fashion designers is the country’s rich cultural heritage. Traditional garments like the kikoi, kanga, and Maasai shuka have served as the basis for many contemporary designs. These designers reinterpret and modernize these traditional pieces, incorporating them into everyday wear and high-fashion collections. The Kenya Fashion Council (KFC) plays a pivotal role in preserving and promoting these cultural touchpoints, acting as a bridge between tradition and modernity in the fashion industry.

2. Sustainability and Ethical Practices

In recent years, there has been a growing emphasis on sustainability and ethical practices in the global fashion industry. Kenyan designers have been quick to adopt these principles, incorporating eco-friendly materials, fair labor practices, and ethical production methods. The Ethical Fashion Initiative works closely with Kenyan artisans and designers to create products that are not only stylish but also socially responsible.

3. Empowerment and Social Change

Fashion Revolution’s presence in Kenya has further fueled the movement for ethical fashion. Through campaigns, events, and collaborations, the organization encourages transparency, fair wages, and sustainable practices in the fashion supply chain. Kenyan designers are increasingly conscious of the social impact of their work, striving to create opportunities for local artisans and communities.

4. Genderless Fashion and Identity

The concept of genderless fashion has gained significant traction worldwide, challenging traditional notions of clothing and identity. Kenyan designers, as seen in The Guardian’s article, are embracing this trend, creating gender-inclusive designs that celebrate individuality. This shift not only redefines fashion but also mirrors Kenya’s progressive stance on social issues.

5. Luxury and High-End Fashion

The Kenyan fashion scene is not limited to traditional and sustainable designs alone; luxury fashion also plays a significant role. The top 10 Kenyan luxury fashion brands highlighted in Nairobi Fashion Hub’s article showcase the country’s ability to create high-end, couture-level pieces that rival international fashion houses. This emphasis on luxury not only contributes to Kenya’s economic growth but also establishes its presence in the global fashion arena.

6. Fusion of Modern and Traditional

The fusion of modern aesthetics with traditional elements is a hallmark of Kenyan fashion. Designers often incorporate traditional fabrics, prints, and techniques into contemporary silhouettes, creating a unique blend of the old and the new. This fusion is evident in the designs showcased at the Kenya Fashion Awards, where innovation and tradition collide.

7. Financial and Corporate World Influences

Kenyan fashion designers are not only influenced by cultural and artistic factors but also by the financial and corporate world. As highlighted in Business Daily Africa’s article, designers are creating fashion lines tailored for financiers, recognizing the importance of attire that reflects professionalism and success.

8. Recognition and Inspiration from the Past

The history of Kenyan fashion has paved the way for contemporary designers to draw inspiration from their predecessors. As noted in the BBC article, designs from the 1970s and 1980s continue to influence modern fashion, emphasizing the cyclical nature of trends and the enduring impact of iconic designs.

Conclusion

The world of Kenyan fashion design is a tapestry woven with threads from tradition, innovation, sustainability, empowerment, and global influences. From traditional garments and ethical practices to genderless designs and luxury fashion, Kenyan designers draw inspiration from diverse sources that reflect their country’s rich cultural heritage and its evolving identity. As the industry continues to evolve, Kenyan designers are poised to make their mark on the global stage, creating a lasting impact that celebrates both their roots and their aspirations.

Content courtesy of NFH 

African Fashion Retailer Produces A Unique Fashion Show At The Karoo Winter Wool Festival

When we talk about fashion shows, we frequently pay more attention to the designers than to the curators who make sure the environment is appropriate for the items being displayed.

A fashion show’s location and production style have a significant impact on how the clothing is highlighted.
The African clothing company Merchants on Long organized a fashion display featuring South African designers at the Karoo Winter Wool Festival.

Designers like Mmuso Maxwell and Lukhanyo Mdingi showcased a true celebration of South African wool and skill at the fashion show, which was centered on sustainability and durability and portrayed a cyclical, sustainable fashion industry where clothing is returned to the source.

The showcase also included designs by Viviers Studio, Luminous Ware, Emelia Dorcas, INKE Knitwear, Fields, Wrapt Knitwear, House of Lucent, and GugubyGugu.
The curator of the show and fashion buyer at Merchants on Long, Sumendra Chetty, was quite clear about the types of designers she sought for the exhibition.

“In choosing the designers, I was quite deliberate. The first requirement was to find designers who had a history of working with the local wool sector; names like Lukhanyo Mdingi and MmusoMaxwell instantly sprang to mind.

“Our definition of luxury is based on durability, recyclable materials, respect for the environment and animals, as well as adhering to fair-trade principles.
“Every designer was required to adhere to this ideal, ensuring that we advanced purposefully. This showcase was identical to what we were presenting in person or online, according to Chetty.

Chetty and her colleagues devised something unexpected instead of the typical runway that we are used to. In order to display the most recent collections from the designers, models strolled beneath the stunning Karoo sky.

The visual storytelling had to have the same effect as the Karoo scenery. I made the decision to create layers to resemble the Karoo sky pretty early on because the trend was already so daring and distinctive.

From the delicate whites and creams of the cirrus clouds through the soft beige and sand of golden hour to colorful blossoms, dusk to blue, and eventually culminating in a starry night.

Content courtesy of IOL & NFH

Rwandans in Kigali Want a Dress Code to Be Enacted

The Rwanda Cultural Heritage Academy (RCHA) has proposed that modern fashion be regulated in order to preserve the “decent” Rwandan culture.
This was disclosed on August 2 at the publication of the book “Imyambarire y’Abanyarwanda mu ndorerwamo y’umuco n’iterambere,” which explores the development of Rwandan fashion based on culture and the effect of civilization.

This comes after decades of dispute about what is more culturally acceptable in terms of clothing, with the majority of arguments centering on covering one’s body and wearing clothing that is “overly” revealing.
According to a study conducted in 2022–2023, 76.6 percent of Rwandans believe that the country’s present fashion is respectable.

Young people make up 90.2% of those who believe indecent dressing is prevalent, while young women account for 68.5% of those who believe this.

Short skirts and dresses, “transparent” clothing, sagging pants and shorts, and other items are among the majority of what respondents deemed to be “indecent.”

The Director General of RCHA, Robert Masozera, stated at the occasion that research alone would not be sufficient to ensure the culture’s survival and that additional stakeholders would need to contribute.

The public needs to be informed, and this needs to be done. The need for stakeholders like educational institutions and schools is a result. The only time these toolkits will be helpful is if we conduct morality-related sessions, according to Masozera.

This was echoed by historian Clothilde Umubyeyi, who stated that even the media should play a role in highlighting morals, particularly acceptable dress, in the nation.
Given how the topic of “decent dressing” has been handled in the past, this book is likely to encounter criticism from the general public even if it is most anticipated by some.

Two additional volumes on traditional dances and sayings from Rwanda were also published at the event.

The event was also part of a larger initiative to commemorate the annual “Umuganura,” which is the Rwandan equivalent of Thanksgiving and is observed in August. The academy organizes various cultural preservation initiatives at this time.

On August 4, the Rutsiro district will host a national celebration of umuganura.

Content courtesy of The Rwanda Cultural Heritage Academy & NFH

Revival of Traditional African Textiles

With a long history that dates back to antiquity, African textiles have cultural importance and serve as a means of communication. They feature a variety of designs and materials and come from various origins.
Due to the demand for their vivid colors and distinctive cultural expressions, traditional African textiles are currently undergoing a rebirth.
Traditional African textiles have been made, woven, and embroidered with artistic skill since the dawn of human civilization.
These textiles represent the diverse fabric of the African continent and serve as historical documents.

African weavers and artists have been creating clothing for more than a millennium. They come from 54 countries and more than 3,000 ethnic groupings.

This type of fabric can be used to honor a particular person, remember a special moment, or even convey a political stance.
Textiles have been used to transmit important cultural knowledge in addition to being frequently at the center of festivities and events.

History of African Fabric
Ancient Egypt, where flax was woven into linen, is where the origins of African fabric production may be traced back to 5000 BC. With the production of textile-related raw materials such as tree bark, animal hides, cotton, palm, jute, flax, and silk, North Africa’s textile industry grew rapidly. Before the Dutch and the French brought in Ankara (a type of batik) and Shweshwe (a type of tie-and-dye), Africans utilized mud and texture to make straightforward designs, setting the stage for an African textile revolution.

The Dutch Wax Print also referred to as Ankara, is one of the most well-known African textiles. While occupying Indonesia, the Dutch developed the art of batik, and they also introduced Ankara to West Africa.

Wax prints started being produced in large quantities in facilities across the Netherlands and other regions of Europe. These European-made fabrics, however, were never widely accepted in their intended Asian market because the Javanese valued hand-made genuine goods over machine-made imitations.

The Dutch gave the African nations along their trade routes the materials they possessed at the beginning of the 1800s. At this time, Dutch recruits from Africa started sending gifts of fabric home.
Due in large part to the fact that there was nothing else quite like it, the distinctive, lovely cloth was quickly welcomed by West African countries, and through time, it became an essential component of their own culture.

Despite the fact that we often identify this cloth with Africa, it was not originally made or planned there. Its manufacturing was under Dutch supervision, and the Dutch cleverly redesigned it utilizing African folktales, stories, and rituals described by neighborhood traders and artisans.
Through this reworking, the fabric became a print that eventually developed into an unsaid language. The idea of employing art as a covert means of communication among tribes, nations, and women often discussing taboo subjects was accepted by the Africans.

A visual language was created by the prints, and it permeated all of Africa.
They denoted celebrations and rites of passage, communicated different messages, and portrayed varied emotions.

The Dutch dipped into African culture to make the fabrics come alive and resonate with the people of Sub-Saharan Africa because they understood that authenticity was essential to the appeal of African patterns and textiles (a lesson learned from their unsuccessful attempt to replicate the process for the Asian market).
This led to the fabric’s rapid popularization, and because it linked people to politics, religion, and culture, it gained the name “African Print.”

We may make a lot of cultural similarities by looking at African patterns and textiles. Despite the fact that cotton and silk make up the majority of the base materials, the origins of the fabrics are ultimately determined by the designs.

Origin of African Fabrics

The bold motifs, inventive patterns, and unapologetically vivid color palettes of African fabrics have earned them acclaim around the world. Similar to their Asian counterparts, these fabrics are steeped in rich culture, history, and customs and express the essence of life while bringing vibrancy to daily existence.
Fashion and interior design trends around the world are clearly influenced by African fabrics.

As was already said, the history of the textile business in Africa dates back to 5000 BC, when the ancient Egyptians first started growing flax and weaving it into linen.
A scene of weavers working a horizontal loom is depicted in artwork from the 12th dynasty, which was discovered in the tomb of Khnumhotep (about 2400 BC). Pyramids, artwork, and hieroglyphs all depict cloth-draped Egyptians in great detail.

As evidenced by the statues of the great queen Amanishakheto, pharaoh Piye, and the Meroitic pyramids, even the Egyptians’ southern neighbors, the Nubians, had a thriving textile industry.

Later, as numerous African civilizations rose to prominence, cotton became a common material. Weavers were present in Timbuktu and the Mali empire in the 1300s, according to traveler Ibn Battuta. The boubou, a traditional long garment, became increasingly popular as Islam spread over West Africa.
Africa now has a thriving textile heritage. Mali is the place where the hand-woven Bogolan, often called “mud cloth,” originated. In the past, only royalty could buy versions of Ghana’s national fabric, the kente cloth, which was sewn with gold threads.

According to legend, British explorers were impressed by the splendor of an Ashanti king’s apparel.
Fabric manufactured from tree bark has a long history in Cameroon, with some fabrics made exclusively from obom. Clothing and bags are still made from raffia fibers.

The finest weavers in the nation also create the intricately woven clothing used by West Cameroon’s rulers, which is embellished with beads.
While Pygmies employ bark fabric created from tropical fig trees, people in Chad and the Central African Republic weave cotton strips on horizontal looms using a variety of natural colors.

Some of the most exquisite handmade sculptures, garments, and blankets are made by the Kuba people of the Democratic Republic of the Congo using raffia.
Beautiful, bright quilts and blankets are totally handmade by the Ndebele people of South Africa and Zimbabwe, continuing a historical tradition.
Well-dressed Ndebele ladies would be admired for their grace, color, and presentation.

Popular textiles of Africa

1. Kuba Fabric
The people of the Bakuba kingdom, which was situated along the Kasai River in the contemporary Democratic Republic of Congo, created these textiles from palm fibers.
They were traditionally used for royal clothing and rugs. In the early 20th century, artists like Matisse and Picasso were influenced by the patterns on the cloth.

2. Ase Oke
The Yoruba term for “greetings on the spending of money,” Ase Oke, is the name given to a unique fabric in the Yoruba culture. Men alone weave this fabric on tiny strip looms with silk or cotton-based ingredients. Both Yoruba men and women place a high value on ase oke, which confers both aesthetic appeal and social rank on the wearer and the weaver.
When English lace that had been imported became scarce during World War II, this magnificent fabric, made by Yoruba men in Nigeria, rose to prominence.
To make up for this, delicate lace-like decorations were added to the weaves, which is a characteristic aspect that is frequently displayed in Ase Oke.

Popular Ase Oke styles include:
• Alaari: This is a rich, red Ase Oke, often worn on special occasions.
• Sanyan: This Ase Oke is brown, typically light brown in color, and is a common choice for various events.
• Etu: This dark blue Ase Oke is another popular style regularly adorned by Yoruba people.

3. The Okene Fabric
A sort of woven fabric called the Okene Cloth was developed in the Nigerian community of Okene.
The Okene is regarded as a “prestige” cloth manufactured by Ebira women using huge fixed looms inside their homes, in contrast to the Ebira men who weave on small portable looms outside.
Metallic gold or silver threads are frequently used in contemporary weaves, giving the fabric a lovely gloss.

These fabrics, which are frequently used as headwraps or wraps, elevate the status of the ladies who wear them. Additionally, they enhance the reputation of the dyers and weavers who make them.

4. Kente fabric
Of all African textiles, Kente is undoubtedly the most well-known and intricately woven. Men use a combination of small hand and foot looms to create this fabric. It is customary for members of the Ashanti royal family to don it for formal occasions like’stooling,’ a ceremony that represents ascending to the throne.

When the Ashanti display their spectacular gold jewelry and renowned golden stool at royal celebrations, the brilliant colors and geometric patterns of Kente cloth make the ideal contrast.
A stunning cloth is made by stitching together the long, narrow strips of kente that Ashanti men weave. It was originally woven with silk, especially for the Ashanti nobility.

5. Adire Fabric
Adire is a word that means “tie and dye” in Yoruba. This is a reference to the indigo-dyed textile, one of the most recognizable fabrics in Africa that is typically worn only by women. Adire cloth is made of cotton fabric that resists starch and has a design akin to batik.
The old Adire art form has been actively being revived by the artist Niki Seven.

Early in the 20th century, new methods of resist dyeing appeared, most notably the technique of hand-painting designs on the fabric with a paste made of cassava root before dying. Adire Eleko was the name given to this technique.

The textiles from Adire, which are indigo-dyed and made by Yoruba women in southwest Nigeria employing a variety of resist dyeing techniques, are well-known. Early textiles, like those now made in Mali, were probably hand-spun cotton fabrics that were locally woven with basic knotted designs.

6. Bokolonfini
The fabric made by men in Mali known as “bokolonfini” in the Bambara language is what is referred to as “mud cloth.” The fabric is first immersed in a bark and leaf dye throughout the production process.
Then, using thick mud that is gathered from lake bottoms and is high in iron acetate, a design is painted on.

Innovative patterns are used in modern adaptations of this fabric, which are often made in the colors black, gold, brown, and off-white.
These hues have struck a chord with global audiences, generating a sizable export business that is especially well-liked among interior decorators.

7. Adinkira

A calabash (gourd)’s thick rind was used to make stamps that were used to hand-print the fabric known as adinkira. The wearer is able to “read” the print since each stamp has a meaning associated with a proverb.
It is a royal fabric of the Ashanti people and is frequently worn with ‘Kente’ on special occasions like funerals (particularly when wearing black clothes),’stoolings’ (inaugurations), and other royal ceremonies. Adinkira fabrics have beautiful hand embroidery in numerous colors running throughout each seam.
On the seams of contemporary Adinkira fabrics, machine embroidery is frequently visible.

8. Kanga
Kanga is a vibrant and colorful rectangular piece of fabric often worn by women as a wrap-around skirt or dress. It usually features bold patterns, Swahili proverbs, and messages that convey various meanings and sentiments. Kangas are widely used for everyday wear, special occasions, and even as gifts.

9. Kitenge
Similar to Kanga, Kitenge is a colorful fabric worn by both men and women for various occasions. It is commonly used for dresses, shirts, and head wraps. Kitenge fabrics are known for their intricate designs, often featuring geometric patterns, animals, flowers, and cultural symbols.

10. Maasai Shuka
The Maasai Shuka is a distinctive rectangular cloth traditionally worn by the Maasai people. It’s often seen as a blanket, shawl, or even a garment. The Shuka is known for its bold and bright checkered patterns, typically in shades of red, blue, and black. It holds cultural significance within the Maasai community and is sometimes used as a symbol of identity.

11. Kikoi/Kikoy
The Kikoy is a versatile cloth worn by both men and women. It’s characterized by its striped patterns and fringed ends. Originally from the coastal areas of Kenya, the Kikoy has become popular as beachwear and casual clothing due to its lightweight and comfortable nature.

12. Rendille and Samburu Blankets
These blankets are traditional textiles of the Rendille and Samburu ethnic groups. They are known for their intricate beadwork and vibrant colors. These blankets hold cultural significance and are often used as part of ceremonies, gifts, and clothing accessories.

13. Bogolanfini (Mud Cloth)
While not originally from Kenya, the Bogolanfini or Mud Cloth is also used in some parts of the country. It’s a textile art form associated with the Bambara people of Mali, West Africa. Mud Cloth is made using a process of dyeing with fermented mud and plant-based dyes, resulting in unique and intricate patterns. In Kenya, it might be used for decorative purposes or even clothing.

14. Akamba Kikoys
The Akamba people are known for their colorful and finely woven kikoys, which are used for both clothing and household items. These textiles often feature bright geometric patterns and are known for their durability.

15. Luo Traditional Cloth 
The Luo people of western Kenya have their own traditional cloth called “Osuga.” This cloth is often used as a wrap or shawl and is made from locally grown cotton. It features bold designs and is woven using intricate techniques.

16. Bark Cloth
Among some indigenous communities in Kenya, bark cloth is produced by beating the inner bark of certain trees to create a flexible fabric. This traditional technique is practiced by groups like the Bukusu and Taita people.

These traditional textiles not only serve functional purposes but also play an important role in expressing cultural identity, values, and heritage among Kenya’s diverse ethnic groups.

17. Leso
Similar to the kanga, the leso is another piece of cloth often used as a wrap-around garment. It is popular among the Swahili-speaking communities along the coast. Lesos are adorned with various patterns and designs, and they hold cultural significance during ceremonies and celebrations.

18. Akala
This is a traditional textile produced by the Luo community. It’s typically woven from sisal fibers and used to create various items such as bags, mats, and even clothing. Akala weaving is a skill passed down through generations.

19. Isukuti Fabric
The Isukuti people of western Kenya have a distinct style of textile art. Their fabrics often feature geometric patterns and bright colors.
These textiles are used for various purposes, from clothing to home decor.

20: Chitenje
Although more common in neighboring countries like Malawi and Zambia, the chitenje is sometimes used in Kenya as well. It’s a versatile rectangular piece of cloth often worn as a wrap, dress, or headscarf.

Current Demand of African Traditional Textiles

African textiles, fabrics, and fashions have been globally distributed for centuries through networks of growers, artisans, and merchants, leveraging fibers like cotton, as well as the bark and leaves of various plants and the colour dyes derived from them. Traditional African textiles, produced from natural fibers like cotton, are worn to display status and wealth. On the other hand, technical African textiles are crafted from natural and engineered materials for specific purposes, such as insulation, conductivity, or fire resistance.

Cotton is one of the most important fibers used in African textiles, serving as a significant crop for domestic consumption and a crucial export for several countries. Both organic and genetically modified forms of cotton are cultivated on the continent.

The current generation of designers is embracing digital, 3D, and other technologies to adapt indigenous production methods and handcrafting skills for the fabric and fashion emerging from Africa. African clothing flourishes in urban markets across the continent, where woven and commercially created prints are sold side by side, supported by a network of interconnected weavers, buyers, and sellers.

According to Statista, the market volume is predicted to reach $6,182 million by 2027, with revenue expected to grow annually at a rate of 13.23 percent (CAGR 2023–2027).1 A significant market segment is created by e-commerce through distribution channels like online stores. The rise in the African clothing market’s sales is primarily attributable to the expanding middle class in East and Southeast Asia, who use social media and mobile apps for online shopping.

The African clothing market is mainly composed of cotton fibers. Uganda, Benin, Ethiopia, Mali, Egypt, Tanzania, Senegal, Burkina Faso, and South Africa are among the African countries that produce fiber for both domestic use and export, with the majority going to China, India, and the United States. Sub-Saharan Africa ranks fifth in global cotton production, accounting for 7.1 percent of the total. Many nations in Africa are ideally suited for cotton production due to their mild climates.

In 2005, the World Trade Organisation relaxed restrictions, granting African textile manufacturers access to markets in Europe and Asia. As a result, global demand for African fabrics, clothing, and fashion has increased considerably and is expected to remain robust. African garment manufacturers now enjoy improved working conditions, due to lower wages for textile workers in Africa than in Asia and enhanced shipping in countries like Ethiopia.

Ending Note

The prosperity of Africa’s economy hinges significantly on the textile industry. The primary catalysts for the development of Africa’s burgeoning textile sector are foreign investment, investor confidence, and the growth of the fashion industry. Over the last two decades, China has emerged as a significant source of finance for African economies, particularly for Ethiopia’s young yet rapidly expanding manufacturing sector.

The level of engagement from African nation governments remains the primary challenge. Therefore, political will and an enhanced business climate are two factors that would spur increased competition and promote the growth of the industry.

Content courtesy of  Fiber 2 Fashion & NFH 

 

Kenyan Model Hassan Duba: Celebs Have Popularized Nigerian Fashion

Hassan Duba, a fashion influencer and model from Kenya, has praised Nigerian celebrities for promoting the nation’s fashion industry.
According to her comments to Saturday Beats, “Nigerian celebrities, such as actors, artists, and influencers, have significantly contributed to the globalization of Nigerian fashion.
Their everyday attire as well as their red carpet outfits have inspired many. People have been inspired to be more daring and expressive with their personal styles by their daring fashion choices.

Duba commented that the vivid and varied selection of materials used in African fashion sets it apart from that of other regions.
The vibrant colors, detailed patterns, and distinctive textures of these fabrics, which range from classic prints like Ankara, Kente, and Kitenge to modern interpretations, set African fashion apart.

The cultural traditions and heritage of the continent are also honored by African fashion.
When asked what she thought fashion represented, she responded, “Fashion is a form of self-expression and creativity.
Through the selection of clothing, accessories, and personal grooming, it offers the chance to express one’s uniqueness, personality, and style preferences. It also enables one to express one’s identity, views, and feelings to the outside world.
As it allows us the opportunity to try out new styles, trends, and aesthetics, fashion may be liberating. One can express themselves honestly and with confidence thanks to it.

African celebrities from all over the continent have united in an amazing display of support for influencer Hassan Duba, who was born in Kenya.
The top influencer, who has been dubbed one of the most attractive women in the United Arab Emirates, has won over many hearts with her talent and personality.

Duba, who competed for Miss Universe UAE 2022, has established herself as a major player in the fashion and modeling worlds in addition to making a name for herself in the world of pageants.
Her popularity has quickly surpassed national boundaries after appearing at prominent events including Dubai Fashion Week, New York Fashion Week, and Fashion Week DXB.

Duba’s status as a rising star in the entertainment and fashion industries is further cemented by the outpouring of support from African superstars like Tems, Chanel Ayan, and Lisa Milan, founder of luxury design label Minaroe.
A number of well-known actors, musicians, and celebrities have praised and urged Hassan Dub on social media. Duba’s talent, style, and commitment have been praised by powerful figures in the African entertainment sector from Nigeria to South Africa.

Hassan Duba’s extraordinary journey and accomplishments serve as an example for aspiring influencers and models not only in East Africa but across the entire African continent.
She has gained the respect and affection of both her peers and admirers thanks to her perseverance and dedication to her craft.

The enormous amount of support Duba is getting is proof of the strength of African talent and innovation.
People like Hassan Dub act as ambassadors, highlighting the enormous potential that the entertainment and fashion sectors on the continent hold as the world continues to appreciate and recognize the diversity and depth of African culture.

Hassan Duba stands tall as a beacon of African brilliance in a time when discussions about representation and diversity are at the forefront.
Her transformation from an entertainer to a global influencer and fashion star is proof that young African people with ability, passion, and perseverance can achieve everything they set their minds to.

Content courtesy of Punch , Independent & NFH 

 

 

 

The Designers That Will Be Exhibiting at the Standard Bank Luju Food & Lifestyle Festival Have Been Unveiled.

The Standard Bank Luju Food & Lifestyle Festival will take place as usual, following the success of the MTN Bushfire Festival in Eswatini.
The event is a two-day extravaganza of music, fashion, entertainment, and gastronomic treats.
The theme for this year’s event is “A Return to the African Future,” which will showcase Africa’s natural wealth, beauty, and elegance from the past to the present and into the future.

It’s a sensory trip, a reimagining of our legacy, and a peek at tomorrow’s design advances.
Luju 2023 will commemorate the transformational power of design and the use of fashion to impact future generations, in addition, to live performances by great African artists and a full gastronomic program.

This year’s theme, “African Fashion Folktales,” emphasizes craft mastery, with sustainable materials serving as means for reclaiming ancestral traditions. We reimagine our future by weaving these stories from our history together.
Mbali Temantimandze Kunene, Nomi, House Of Diva, and Ntrentre Couture Creations are among the designers whose designs will be showcased at the Luju Mastercard Runway Show.

“The Design and Craft creatives will be tasked with creating a capsule collection to be presented as part of the Standard Bank Luju Fashion Runway on the Mastercard Stage.”
“Working with local stylists, hair artists, and models, the collective will create a pop-up fashion performance that will be displayed on a regular basis in the Fashion Café Marketplace.”

“The Fashion Café Marketplace is a swarm of creative abundance, offering a wide range of African clothing, accessories, and skin and hair care products.

“Festival goers can find a wide variety of items inspired by African culture and heritage, including colorful apparel, distinctive jewelry, and healthy skincare products.

This market has something for everyone, whether festival-goers want to include natural, plant-based substances into their skincare routine or want to add some bold statement pieces to their outfit.

According to the event’s organizers, festival attendees may shop with assurance knowing that their purchases support small, independent enterprises and showcase the exquisite workmanship of Africa.

Designers will participate in the first market showcase following the fashion show to advertise their off-the-runway collection.
They will carry out this action as part of the Artisanal Incubator Programme for 10 MSMEs, which is sponsored by the European Union and run in collaboration with the International Trade Centre (ITC) Alliance for Action Programme.

On August 4 and 5, the Standard Bank Luju Food & Lifestyle Festival will be held at Malandela’s Farm’s House on Fire. There will be numerous South African musicians performing, including Big Zulu, Lloyiso, Sun-El Musician, Zo Modiga, and more.

About The Standard Bank Luju Food & Lifestyle Festival
A family-friendly feast of culinary exploits, high-end fashion, premium wine, and whiskey showcases fine music and wholesome entertainment.

Through culinary showcases by celebrity chefs, and fabulous fashion designs inspired by the Luju ethos “A Return to the African Future”, the festival celebrates the sophistication and elegance of African vintage style, creative design, and delicacies. Come and Eat, Sway, Love, and rejoice in our heritage and culture, in all its afro-futuristic boldness.

The Standard Bank Luju Food & Lifestyle Festival is proudly brought to you by House On Fire, with generous support from Standard Bank Eswatini.

Content courtesy of IOL , The Standard Bank Luju Food & Lifestyle Festival & NFH

 

 

The 2023 Schedule for Lagos Fashion Week is Announced

Lagos will once again be at the forefront of connecting with the global fashion community and honoring the craftsmanship of Africa and its diaspora during the 12th iteration of Lagos Fashion Week, which is scheduled to take place from October 26 to 29 of 2023.

Within Africa’s constantly changing fashion scene, Lagos Fashion Week occupies a key role. It continues to guide the continent’s fashion industry toward a conscious future that cuts across boundaries, strengthens communities, and has a significant socioeconomic impact.

Lagos Fashion Week is devoted to presenting the rich creativity and artistry that have come to define African fashion, building on its journey of more than ten years. As proven by various ground-breaking partnerships formed over the years, collaboration is at the heart of its vision for the future of fashion, nurturing alliances that open up novel avenues and produce one-of-a-kind chances.

The event encourages co-creation, welcomes varied talent, and deftly combines innovation and tradition to create designs that honor cultural legacy while embracing the digital world. Lagos Fashion Week also champions community strength through fostering talent, elevating voices, and igniting change in the fashion industry.

In the #LagosFW Tents and other locations throughout the vivacious city of Lagos, Lagos Fashion Week 2023 will return with Runway Shows and Presentations showcasing new season collections from designers.
The Nigerian and Pan-African industries, as well as other sectors, will be the focus of the Fashion Business Series. With seminars and master lectures, the Visual Makers Fellowship was established to assist aspiring filmmakers and photographers.
Created with the goal of fostering fresh dialogue and intellectual interaction regarding sustainability in African design, Swap Shop After parties are a chance to explore Lagos’ nightlife and network with some of Africa’s best creatives in a laid-back setting.
XRETAIL is a tailored shopping experience across key cities in Africa. LagosFW Showrooms provide you access to some of your favorite fashion companies.

Lagos Fashion Week offers Green Access in keeping with its commitment to facilitating the growth of the regional manufacturing economy, fostering impactful conversations, and cultivating young talent. Until August 23, 2023, this yearly talent discovery platform will accept applications from designers in Nigeria.
This season’s subject is “Standing The Test of Time,” and the Green Access program seeks to identify five young Nigerian designers who place a strong emphasis on sustainability and the creative use of waste materials.

A fashion accelerator program called Green Access encourages the recommitment of resource efficiency, biodegradability, longevity, and recyclability as guiding principles for fashion design and production.

Green Access has been highlighting fashion businesses that are changing their business models and implementing measures to support environmentally, socially, and ethically responsible production processes since its start in 2018.

The OR Foundation awarded Themba Shezi (Heru Shezi, South Africa) and Lu Adesola (Lul’la House, Nigeria) financial support in the amount of $10,000 USD following the successful completion of the Green Access 2022 program. The funding was given out to help the recipients’ respective brands grow and advance.

They were chosen for the funding based on their deep awareness of and dedication to researching the idea of circular fashion, as well as the incorporation of pre-existing materials into their design processes, such as textiles, clothing, or waste from other industries.
The OR Foundation, a 501(C)(3) public charity located in the USA, has been operating in Ghana since 2009.

Its primary goal is to find and support alternatives to the dominant fashion model. The foundation’s activities center on the confluence of environmental justice, educational advancement, and fashion design.
The OR Foundation perfectly complements the aims and ideals of Lagos Fashion Week’s Green Access program by promoting ecological prosperity and developing a deeper relationship with fashion that goes beyond mere consumerism.

The OR Foundation and Lagos Fashion Week agree that sustainable fashion has the power to spark good change and move the industry toward a future that is more responsible and mindful.
Emerging designers have the ability to have a big effect and support a more circular and sustainable fashion industry thanks to the Green Access platform.

#LagosFW Important Dates:

  1. Green Access Applications Open: 25th July – 23rd August 2023 | Apply HERE
  2. Runway Shows: 26th – 29th October 2023

For more information regarding Lagos Fashion Week 2023, kindly visit lagosfashionweek.ng or follow their Instagram page @lagosfashionweekofficial.

Content courtesy Lagos Fashion Week, Culture Custodian & NFH

 

Through Gaff, We Celebrate the Innovation and Beauty of African Fashion and Promote Our Designers Around the World – Desiring a Sure Boss, Olapeju Naomi

An exceptional African amazon of beauty, glitz, and style is Naomi Olapeju Sigismund. She is an elegant, seductive, and chic fashionista. Naomi serves as the project director for African Canada Investment and the convener for the Hope For Sure Foundation. She traveled to Nigeria to conduct the Glam African Fashion Festival at Victoria Island in Lagos’ famous Oriental Hotel and Suits.

Naomi Olapeju expressed her gratitude to the attendees and visitors at GAFF 2023 during a gathering that included several super fashion stars, business leaders, industry captains, and champions of traditional and cultural values.

She gushed over the successes of the imaginative event, stating that the event’s main goal is to honor the inventiveness, beauty, and vivacious spirit of African design. “It is an honor and a privilege for me to stand before you as we begin this exciting journey together,” she said. A strong statement of identity, culture, and art, fashion has always been.
It cuts across barriers, brings people together, and shares tales that are firmly established in our culture. The Glam African Fashion Festival honors the diversity and wealth of African fashion by exhibiting the extraordinary abilities and imagination of designers from all over the continent.

The mother of all African fashion shows’ attracted guests who made time in their busy schedules to attend, and were treated to a stunning exhibition of creativity, innovation, and enthusiasm.
The runway came alive with a kaleidoscope of colors, textures, and patterns that capture the soul of Africa, from spectacular traditional outfits to cutting-edge contemporary creations.
The organizers took practical measures to make sure that GAFF 2023 is about more than just fashion.

They made certain that the focus is on empowerment. Olapeju stated, “It’s about showcasing the unrealized potential inside our communities and giving up-and-coming designers a stage on which to shine.
It focuses on opening doors, encouraging entrepreneurship, and changing lives. We can inspire and empower people via fashion, fostering economic development and cross-cultural interaction.

The proud African woman continued by expressing her true belief that by working together, we can shatter barriers, confront preconceptions, and transform the world of fashion. She is deeply committed to promoting the beauty and originality of her continent.

The Glam African Fashion Festival is a movement, a driver of advancement and change, not merely a one-time occasion.

Without a doubt, Naomi Olapeju, who is Hope For Sure’s capable mentor, has created channels through which members of the African fashion industry may collaborate with the foundation to help the brilliant designers on the continent and be a part of this amazing journey.

To celebrate the wonder of African fashion, the inventiveness that results from our different cultures, and the unifying power of creativity, she explained that all hands must be on deck.

As she concluded her remarks for the occasion, Naomi Olapeju said that as the models creatively and aesthetically adorned the catwalk that evening, everyone should congratulate them on their talent and embrace the idea of a future in which African design reclaims its rightful place on the global arena.

Let’s let the brilliance that exists within our borders inspire, enthrall, and move us.
Olapeju praised everyone who attended, supported African fashion, and believed in the aspirations of the continent’s creators.

It was an event, in her opinion, that began a revolution in the fashion business and highlighted the genius of African inventiveness.
Glamour African culture stands for culture, peace, and heritage.
Everybody’s life has been greatly impacted by fashion; among other things, it has helped people overcome obstacles and change their moods.

I kindly ask that we always make an effort to express love to mental health sufferers as they need it.
The earnings from the Glam African Festival benefit those who have experienced mental illness.
“Let’s be constructive with criticism and cast out all negativity to prevent inciting depression,” Olapeju argued.

The most crucial point is that fashion is an effective tool for tackling mental health difficulties.
A person’s uniqueness can be expressed through their attire. In the same vein, we honor our award recipients for their outstanding contributions to humanity and unwavering commitment to improving our communities.

I can confirm that clothes can genuinely affect how we think as the convener of the Hope for Sure Foundation.

Thank you, and have a wonderful day ahead of you all!
We’re glad you’re here for Glam African Fashion Festival 2023.

Content Courtesy Of  Glam African Fashion Festival & NFH

 

 

‘We Are African’ is Celebrated During Ebubeleni Fashion Week.

This year’s Ebubeleni Fashion Week, it’s all about the glitz and glamour while highlighting why designers are happy to be African.

While glamorizing this year’s Women’s Month celebrations, the second annual Ebubeleni Fashion Week also contributes to the preparations for the 12th annual Ebubeleni Festival in 2023.
On Saturday, August 12, the fashion show will take place at the Boardwalk International Convention Center.

A non-profit organization called Ebubeleni Festival Projects, which was founded in 2019 with the express purpose of concentrating on the growth of the arts, culture, and fashion sectors in Nelson Mandela Bay and the larger Eastern Cape, is responsible for the program.

In order to promote the creative diversity of Nelson Mandela Bay, project manager Busisiwe Nxele said, “We aim to increase activity in the regional fashion sector; create retail demand by giving emerging designers a chance to be exposed to potential national buyers and media; create a fashion buzz in the region, sparking the interest of outside guests to visit the city, and rank it on the World Fashion Capital list.”

“There are many brilliant young fashion designers in the Eastern Cape, especially those who graduate from college but are dissatisfied by the lack of opportunities to sell their goods. As a result, they leave the Bay to pursue professions in larger towns like Joburg and Cape Town.

“We are happy that several of the designers that took part in our most recent fashion show were acknowledged. Some are creating clothing for the stars of the telenovela Gqeberha the Empire.
“At our first fashion show, we were able to generate more than 80 jobs, which the industry gladly benefited from, especially given that it occurred during the challenging years of COVID-19.”

The designers were approached with a request for their most current work, along with their bios and an explanation of what motivates their designs.

The opportunity to develop a new collection and present it on the runway of the fashion show will be granted to the ten chosen local designers.

A group of business leaders will judge these designers for a cash award.
The entire line will be eligible for the first prize, while the “Royalty We Are Africa” show-stopping outfit will be awarded the second prize.

The 10 selected designers to showcase their works are Quza Designs by Ayanda Quza, Azato Couture by Gladys Azato, Thee King’s Inc by Thandile Ndamase, Birth Mark by Asithandile Zixesha, Mismash Designs by Nomahlubi Mashiya, Kat Lebea Designs by Katleho Lebea, Handmade by Tazleigh Swartz, Thembani Selani, Christopher Tom, Alkebulan by Sihle Champion.

Five fashion design students from Nelson Mandela University (NMU) and two guest designers, including House of Chilli by Namhla Fihla and Imprint SA by Mzukisi Mbane, will also present their work.

On July 15, a casting call for male and female models took place at the Tramways building. A total of 171 models attended, and 24 multicultural young models were chosen.

The Fashion Week program will include designers’ workshops where local designers who didn’t make it will be worked on by one of the top local designers, one national designer, a national retail buyer, and an NMU fashion design lecturer as part of the effort to encourage local designers.

Through their clothing, the designers and performers will convey a narrative.
Participants are urged to stay on theme and display how they interpret “Royalty  We are African”.
Ami Faku and Zuko SA, two multi-award-winning artists, will perform.

Doors for the Red Carpet open at 5 p.m., and the program begins at 6 p.m.
Tickets are R500 each and are available nationally via Webtickets, Pick n Pay, and Boxer stores.

Content  courtesy of HeraLd Live & NFH

 

According to a New Report From Ananse.com, Digital Innovation is What’s Fueling the Growth of the African Fashion Industry.

Johannesburg, South Africa; Lagos, Nigeria – July 21, 2023
Africa may become a worldwide exporter of goods for the fashion and creative industries and act as a role model for inclusive growth with more focused investments. According to a recent study on the transformative impact of digital innovation in fostering the expansion of the African fashion sector, this is the case.
Together with the research company Botho Emerging Markets Group, the Mastercard Foundation, and the African Development Bank’s Fashionomics initiative, Ananse.com, an innovative startup e-commerce platform that connects African designers with domestic and international consumers, co-authored the study.

Today, the international fashion business intelligence platform The Business of Fashion Live launched a white paper titled “Unleashing the Commercial Potential of African Creatives Through Digital Technology” that offers helpful insights into the state of the African creative sector and the potential of digital technology.

Digital innovation has had a revolutionary role in propelling the expansion of the African fashion sector.
The importance of user-friendly digital platforms designed specifically for micro, small, and medium-sized businesses is emphasized in the research, which makes it easier for them to access international markets. In order to increase the success of African fashion creatives, it emphasizes the necessity for digital and marketing training as well as aid in securing and delivering significant orders.

Key findings from the report include:
• The African creative sector represents a vibrant and untapped market with significant economic
potential.
• Digital innovation is creating unprecedented opportunities for African fashion creatives,
enabling them to reach global audiences and achieve commercial success.
• Investment in skills development, e-commerce infrastructure, and policy support is crucial to
unlocking the full potential of African creatives.
• Collaborative efforts among stakeholders, including governments, private sector entities, and
development organizations, are essential for fostering a thriving creative ecosystem.

In order to help public, commercial, and development sector players create solutions that allow small and micro fashion firms in Africa to expand, the goal of this research was to comprehend and describe the African fashion sector and the profile of the African fashion entrepreneur.
Sam Mensah, the founder of Ananse.com and a Ghanaian who previously worked in Silicon Valley, urged stakeholders to invest in the policies and infrastructure needed to support the success of fashion creatives on the continent.
“It calls upon stakeholders to harness the enormous potential of digital innovation,” Mensah said.

The study used a hybrid research methodology that combined primary and secondary sources. A thorough 43-question poll with a mix of qualitative and quantitative questions was used for the primary research, with respondents from respondents in 46 nations selecting Nigeria, Kenya, and South Africa as the top three.

One of the top three nations.
Gender inequality in African creative businesses is another topic covered in the White Paper.
The survey indicated that although women are overrepresented in the creative industries, their low incomes have a disproportionately negative impact on them; only 32% of female entrepreneurs make more than $500 in monthly sales, compared to 42% of men.

Women are also less adept at using digital technology and utilize e-commerce and digital payments less frequently than men do. In fact, women are 31% less likely than men to have an e-commerce website. It highlights the value of tailored policies and tactics.

that address the unique issues faced by female-owned creative firms and help women-led small and medium-sized businesses. Policymakers are advised to increase the number of programs for vocational training that address the lack of business, technology, and marketing expertise among African fashion entrepreneurs, particularly among women. With these measures, innovative small and micro businesses will be better equipped to gain from the African Continental Free Trade Agreement.

For the benefit of the creative economy in Africa and around the world, improved policy coordination and cooperative investments by public, private, and development sector organizations have the potential to spark new value chains.

Download your free copy of the White Paper Here.

About Ananse
Ananse is a new e-commerce platform that enables customers from across the globe to purchase products from fashion designers, artists, and artisans located all over the African continent.
The company’s training, end-to-end payment, and logistics solution offer creative entrepreneurs in Africa a beneficial plug-and-play e-commerce service, enabling them to trade internationally and expand their businesses.

About the Mastercard Foundation
One of the biggest foundations in the world and a Canadian organization, The Mastercard Foundation, aims to promote financial inclusion and education.
It collaborates with forward-thinking businesses to make young people in Canada’s Indigenous communities and in Africa access to respectable jobs.
When Mastercard went public in 2006, it generously donated money to start the Foundation.
The Foundation is a distinct entity from the firm and operates independently. The Board of Directors and management of the Foundation decide on its policies, procedures, and programs.

Nothando Kleinbooi
Communications Consultant
African Communications Group
M: +27 (0) 84 758 5395
T: +27 (0) 10 300 0213
nothando@africancommunicationsgroup.com 

Georgie Ndirangu
Head, Pan-African Program Communications
Mastercard Foundation
M: +254 (0) 724 339 969
gndirangu@mastercardfdn.org

Content courtesy of Ananse, Mastercard Foundation & NFH

 

 

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