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Sunday 14th of August 2022

Nairobi, Kenya

Introducing The Fashion Hub, A Collaborative Effort Promoting Emerging Design Talents During Milan Fashion Week

In celebration of sustainability, inclusivity, and diversity, the Camera Nazionale Della Moda Italiana partners with the DHL Young Designer Award and the Camera Buyer Italia.

Milan Fashion Week is not exclusively reserved for large houses or established brands, thanks to the Camera Nazionale Della Moda Italiana (CNMI). During Milan, Fashion Week Women’s Collection Spring/Summer 2022, from Sept. 21-27, 2021, CNMI celebrates and promotes young design talents from around the world at the Fashion Hub. A venue dedicated solely to the most interesting international designers, the Fashion Hub provides high visibility to emerging talents who embody CNMI’s values, like sustainability, inclusivity, and diversity.

An exciting night for new talents, the Fashion Hub’s opening on Sept. 21 brought individuals together to celebrate the recipients of a few coveted design awards the DHL Young Designer Award and the Camera Buyer Italia prize for Fashion Hub young designers presented by Italian actress Fiammetta Cicogna.

The DHL Young Designer Award was given to Gilberto Calzolari, whose collection is on display at the Fashion Hub, and Des Phemmes and Marco Rambaldi, brands included in the official CNMI calendar. DHL promises to support winning designers’ international expansion processes. Young designers working on the “Fashion Bridges – I Ponti Della Moda” project, Michael Peter Reid and Domenico Orefice with a special mention to Alessia Dovero e Sipho Mbuto won the Camera Buyer Italia prize.

The winners’ project, “Fashion Bridges  I Ponti Della Moda,” is an impressive, collaborative affair bringing talent together on an international, multicultural scale. CNMI worked with a variety of partners to make the collaboration possible the Italian Embassy in Pretoria, South Africa, the Italian fashion school Polimoda, the South African Fashion Week, the ICE Agenzia (Italian Foreign Trade Agency), the Centro di Firenze per la Moda Italiana, and the Nelson Mandela Forum Firenze.

The initiative paired four former Polimoda students with four emerging designers from the South African Fashion Week. The Milan presentation is the beginning of an ongoing collaboration that continues at the South African Fashion Week in Johannesburg at the end of October.

Other exciting initiatives exhibited at the Fashion Hub include the CNMI’s collaboration with the Hungarian Fashion and Design Agency on “Budapest Select;” the CNMI sustainability program’s “Designers for the Planet” promoting three emerging, eco-conscious brands (Tiziano Guardini, Gilberto Calzolari, and Re-generations); a joint-effort Instagram competition and project by DHL and the Camera60Studio to promote Italian craft businesses’ commitment to sustainability; a collaborative endeavor between CNMI and the Black Lives Matter in Italian Fashion Collective entitled “Black Lives Matter in Italian Fashion,” featuring five new BIPOC designers.

A true collaborative venture, the Fashion Hub celebrates the best and brightest new talents within Milan and far beyond.

 

Stockholm Fashion Week Spring 2022, Aajiya Designer Maimuna Cole Is Dreaming Big

Among the most striking looks to appear at Copenhagen, Fashion Week were cowrie-print separates from Aajiya, a Stockholm-based brand founded by Maimuna Cole. Born in Sweden with Gambian roots, Cole says she’s designing with a higher purpose (or two or three).

She’d like to raise the profile of Africans in fashion and hopes to contribute to the infrastructure of West Africa by moving her business there at some point. In the meantime, she’s busy building her own universe and filling it with colorful prints and romantic openwork dresses that are attracting a growing fan base that includes Seinabo Sey, Sabina Ddumba, and Gabrielle Union.

Here, Cole talks to Vogue Runway about her influential grandmother (for whom the line is named), the struggles she faces as a Black designer, and some of the people who inspire her.

When did you first become interested in fashion?
Where it all started was when I moved to Gambia when I was 10 years old, and I lived with my uncle and my grandmother. They have a huge atelier there, and every day they’re sewing from the morning tonight. I would see my grandmother taking the leftover fabrics and putting them together, and I always felt it was very cool. She was such a creative woman and really inspiring to me, so I would also just take the pieces from here and there [and try] to make a top or skirt or whatever.

How did you start your business?
I started the concept of Aajiya when I was 16, and I’m 27. I was 16 when I moved back to Sweden, and I began small projects here and there. My first one was batik blazers, and the response from that was such that, I was like, Okay, maybe I’m good at this, so let me just start to do it. So I did, but then I felt like I was lacking the business part of it. So I studied business management.

After that, I was like, Now I feel like I’m kind of ready, but how do you start? Where do I go? Who do I connect with? So I went to Senegal for six months and created a collection, my first, which Seinabo Sey wore at Way Out West in 2019, and that became my viral moment. And that’s when I was like, You know what? I’m going to do this as a career.

What challenges did you face?
[After that I was] just kind of like, Do I want to stay here in Sweden? Because I never felt like I belonged in Sweden. I’ve never been comfortable. Growing up, I felt like I was always the outsider. I always felt like I was different, the only Black girl in the classroom. In fashion, it felt as if there was no door for us at all, like there was nowhere for us to turn, so we had to just move out of here. It’s like, you guys don’t want us to be part of this. We’re never invited to events; even internships are a problem.

I was like, If you don’t want to open the door for me, I’ll make sure to build my own door. Honestly, it’s sad that you have to leave your own home, your own country, to go somewhere else where you’re appreciated. [In Stockholm] it’s more like, Oh, we have our own circle; let’s stick with that. It’s been like that for years, and it’s not working so far because they haven’t really advanced in the fashion spectrum. If you look at America or England, everything is so diverse, things are happening, but here it’s just flatlined.

I can speak for a lot of Black people here, creatives; we always have to adapt. My story is I had to change my name to Maya because people couldn’t pronounce my name. It’s like, I’m losing my identity to adapt to you. I shouldn’t have to do that. You always have to adapt and it always feels like you don’t belong here. They speak English when they see you. And it’s like, No, I speak Swedish. Or it’s like, “How long have you been here?” No, I was born here. Why does it always have to be that conversation? And it’s daily all the time. I just don’t care anymore; I’m creating my own little bubble and if you want to come, you can come get some knowledge, some culture, some stories, so you can feel where I come from through my clothes.

Do you have any role models?
Selam  Fessahaye honestly opened the doors for us. I can say that because she definitely made me feel like I can do this too, being a woman and being from East Africa. I was like, Oh, my God, she really did this. And she did not care. She did that. She had the big silhouettes, the colors everything; it was so, so amazing. And for me, that really inspired me to also just not give a shit, basically.

Do you feel more comfortable in Sweden now?
I honestly had to create my own world and that is why my clothes are so loud prints, colors…. This is who I am and I’m not afraid to own my space.

How do your Swedish and African roots meet in your work?
My work is basically a description of me. I come from two worlds, and I’m putting that together and just creating strength through that. That’s the simplest way for me to explain it. And also African fashion has been so downplayed, and I just want Africans to take space in the fashion industry. It’s coming, it’s coming, but I’m taking my steps as well to be part of African fashion, to lift it up and [to] be more mainstream [so] you can go everywhere and [it’s] not just like a costume, so it’s beautiful. And I’m so excited for this.

Can you tell me about the cowrie print in your latest collection?
For me, this collection was an introduction of who I am, where I come from. And the cowrie shell has been so commercialized that the history of it has been kind of lost. So for me it was [like], Let me take that back and educate people and also wear it as armor. It’s just a luxury feel when you know the history of it. In Africa, it was the first currency before the colony, and for me, it was like, this is something rich and also very cool and very authentic, so why not put this as a print and just have loud colors on top of it?

What could the industry do to help you?
I think it’s becoming more open to new creatives, a new experience of clothes and not just sticking to just one thing. I’m starting to see that Africans are being more accepted in the fashion industry, like Kenneth Ize. He’s someone who is very inspiring, because he came and had his show in Paris, which was amazing, with fabrics that were made in Africa. That’s what I want to be.

I just want people to accept what I’m making, and in the near future, I’m going to introduce other fabrics, like batik that is handmade. There’s so much luxury in our culture, and I really want to show that to people. As Africans, we wear customized clothes every single time and bring that kind of luxury feel with fabrics that are handmade and sustainable as well.

What do you dream of doing long-term?
My ultimate goal is to have a studio in my home country and bring all the tailors together. The thing is, in Africa, they’re all self-taught, and they’re lacking skills that could be very good for them if they want to branch out and create their own stuff. My ultimate goal is to have my clothes made in Gambia. I make them in China right now. I want to move everything here, make all this stuff in Sweden.

And then once I feel like I’m stable enough, I can go to Gambia, back and forth, and just make my stuff from there. I really, really want to be part of the infrastructure in Gambia or Senegal. It’s a higher purpose, it really is. It’s not just to sell clothes or whatever; it’s to bring awareness to Africa, how creative they are, how sustainable they are really, because most of the things that they do, it’s [with] what they have. It’s a big job to do, but I am very determined.

Content courtesy of Vogue Magazine & Nairobi fashion hub 

10 Classy Corporate Styles For Career Women

For many people, picking the right outfits to work can be daunting sometimes. This can happen especially when it comes to matching the right colors to produce the right effect. Here are 10 classy corporate styles for career women that will give you an idea on how to style your clothes to work. Wearing bright…

10 Classy Corporate Styles For Career Women

Asorock Watches Africa’s First Luxury Watch Brand

ASOROCK Watches was founded to challenge the belief that high quality watches and accessories should only be affordable to the one-percenters in society.

We live in an age of radical transparency. Anyone with access to a web browser can find the manufacturing cost of a car, a smartphone, or a premium timepiece within minutes. This type of “free and open” information helps consumers make better purchasing decisions.

But it’s not always great for manufacturers who excessively inflate the prices of their products. For example.

The retail price of a traditional premium watch can be anywhere between 10 and 40 times higher than its production cost. A lot of this “margin” is used to compensate wholesalers, distributors, and retailers  the price increasing each time the watch changes hands. On top of that, there’s the celebrity advertising campaigns and event sponsorships many brands engage in.

ASOROCK is different. We believe in making premium timepieces available to everyone at fair prices. We value access over aspiration, and expression over status.

Here at ASOROCK Watches, a name influenced by the breath-taking mountains in Central Nigeria, our love and affection for watches, created a desire in us, to make a positive long-lasting impact on the African continent by representing her in the luxury watch market of the world.

Started by young entrepreneurs and watch enthusiasts Ben Iroala (Nigerian American), and Andrew Mutale (Zambian American) we sought to cut out the high retail mark up of popular name brands. We have been obsessed with watches our entire life and got fed up paying for overpriced name brand watches that only cost a fraction of the price to produce.

Being avid watch enthusiasts ourselves, we were fed up with our limited choices due to the inflated high mark up prices of popular name brands. It also didn’t help that we always felt like our collection was never complete (a problem all true watch enthusiasts can relate to).

It bothered us even more that we didn’t have a single watch from an African source where we have our roots. All these led to the creation of the ASOROCK range of watches.

About ASOROCK Watches 
When designing our watches, we did not hold back on quality. We made sure of 4 prospects that differentiate us:
1) We offer various multiple models of watches under each watch type.
2) All of our watches are made with the finest quality of materials. (staying true to our principles “if you are going to do something, do it right”)
3) We offer our watches at a price less than half of what our competitors charge for watches of the same category.
4) Purchase of any AsoRock watch, does more than just get you compliments, it also goes towards helping to create a better foundation for the youths in Africa.

Our Goals  And Commitment
proceeds from each watch sold by ASOROCK goes to building a library in a village in Nigeria by the end of 4th quarter 2021 and, all names of backers will be engraved in the middle of the library.

Primarily, we believe that through the sales of our fantastically made watches we will raise the funds needed to realize our deep dreams of building libraries with computers equipped with Wifi and learning software in various villages in Africa.

We also foresee the massive amounts of employment our brand will offer from; library keepers to tech-savvy millennials worldwide who want to promote and be an influencer for us, and also down to our photographers and design team that will grow as we grow and produce better designs than we have now. These factors further led us to the creation of ASOROCK.

That’s why ASOROCK Watches is truly more than just another watch company, not only are we more of a charity at heart by using the sales of our awesome watches as leverage to achieve our core aims of helping empower the youths in our motherland and continent, but we are also seeking to create jobs.

How We Do It
To offer you fairly-priced, premium watches at unbeatable prices, ASOROCK took the direct-to-consumer approach. (D2C)

Our pieces are crafted from the same top-quality components as other premium watch brands. But we’re obsessed with keeping our supply, distribution, and advertising costs to a bare minimum. This allows us to pass far greater savings on to you.

And the quality of our watches is guaranteed  your ASOROCK timepiece is protected by an industry-leading 2year international warranty. Wherever you are and whatever your problem, we’ll make it right.

We could continue congratulating ourselves for our wonderful work, but we’d prefer you experience the Asorock difference yourself. Our premium-quality watches are waiting to be discovered.

Content courtesy of ASOROCK Watches & Nairobi fashion hub 

Nisha Kanabar The Curator Championing African Fashion

Nisha Kanabar knows a thing or two about global fashion. Kanabar grew up in Tanzania in a family of Indian origin, moved to the U.S. to study at Parsons, and has worked at American Vogue, Vogue India, and Style.com in the Middle East. In 2018, her expertise led her to launch Industrie Africa, a platform representing the diversity of contemporary fashion in Africa.

She founded Industrie Africa in hopes of addressing the misconceptions and stereotypical impressions of what African design really is. “It was important for me to create a 360-degree hub of contemporary African fashion that’s global, curated, and current,” she told the Cut. “A space of commerce, content, and community celebrating and representing the voices of the industry and its pioneers.” The site is both a directory and a store, with over 80 brands from 24 different African countries.

The Cut spoke with Kanabar about The Real Housewives, French fries, and those Balenciagas that look like socks.

What’s one part of your work that’s especially meaningful to you?
Our inaugural summer campaign! It’s true to who we are as a platform and the designers we represent: fashion focused and curated, yet diverse and dynamic. The clothes and styling are powerful, distinct, and intrinsically African.

How do you thank someone for a gift?
A note of thanks via eye-catching stationery and  more importantly a reciprocal gesture of appreciation. That mutual exchange of generosity and thoughtfulness goes a long way in cultivating relationships.

What would you never wear?
Non-stretch skinny jeans. Make them low rise and then you have the stuff of nightmares.

What’s your dream vacation?
A long, ambling culinary journey across the Far East, peppered with street food and special restaurant experiences. Currently, Tokyo and Kyoto are at the top of my list. Beyond food, Japan has the most incredibly fascinating city cultures.

What’s a good book on your coffee table right now?
Not African Enough, by Sunny Dolat. Sunny is an exceptional ambassador for the shifting aesthetics of African (and, more specifically, Kenyan) fashion, often provoking dialogue on this notion of what is “authentically African.” He also sits on Industrie Africa’s advisory board.

Last show you binge-watched?
Masaba Masaba on Netflix.

What’s your guilty pleasure?
Real Housewives of literally anywhere.

Secret to hosting a good party?
A good atmosphere stems from great lighting, delicious drink, and a very attentive host.

What is a trend that you like right now?
Considered, conscious shopping habits. The consumer of today is different from the consumer of six months ago people value “slow fashion” and search for meaning in their purchases more than ever.

One you don’t understand?
Corsets. I like to breathe.

Favorite restaurant in New York?
Gramercy Tavern, my neighborhood haunt back in the day.

What’s the one thing you could eat every day for the rest of your life?
Crispy, chile-lime-salted French fries!

Shoes you wear most often?
Day to day, mostly leather sandals for our coastal tropical climes. When I travel? Probably my Balenciaga knit-sock sneakers.

What are five inanimate objects that bring you joy?

Ami Doshi Shah Form Earrings $285

Buy Here

“You will not find anything like these geometrically sculpted brass earrings. They walk a delicate line between sophistication and edge. All Ami’s pieces are inspired by her Kenyan environment, handcrafted using local materials.”

Fornasetti Rossetti Scented Candle $365

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“Fornasetti ceramics are the ultimate whimsical indulgence. Their candles (housed in decorated heirloom vessels) take on the role of art and accessory and add great texture to your home.”

Lisa Folawiyo Wide Leg Pants $420

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“I love to build a look around one statement separate, and these luxurious, mixed-print pants from celeb-favorite Nigerian designer Lisa Folawiyo are both fun and fashionable.”

Patrick Mavros Mongoose & Cobra Swizzle Stick $366

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“Zimbabwean heritage brand Patrick Mavros has been creating these masterful, wildlife-inspired silver accessories since 1980 (you can shop their jewelry on Industrie Africa). I love these darling sterling-silver swizzle sticks; they complement any bar set, make a great gift, and are a lovely conversation piece.”

Okapi Black Stonewash Aja Clutch With Black Ostrich Feather Charm $670

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“These ostrich-skin leather clutches are breathtaking and meticulously crafted, and they come paired with playful accessories like this feather charm. They’re also guilt free (the brand has adopted a no-waste ethos and uses materials that are ethically sourced as a by-product of South Africa’s preexisting farming industry).”

Content courtesy of The Cut & Nairobi fashion hub 

Beyoncé’s Black Parade Route catalog giving African owned businesses a boost

Designs from the new Anyango Mpinga collection are worn by 3D avatar models. Kenya’s Mpinga is behind one of the businesses featured on Beyoncé’s website.

Anyango Mpinga woke up August 1 to multiple social media comments and messages informing her that her fashion brand was featured on the website of one of the most popular entertainers in the world  Beyoncé.

“There was a comment from one of my followers on Instagram that said, “Oh, your work is featuring on Beyoncé.”
“I was confused at first because as far as I knew, I hadn’t sent Beyoncé anything,” Mpinga said, laughing.

The fashion designer from Kenya would later find out that her business Anyango Mpinga had been listed as part of the “Black Parade Route,” a directory of Black- and African-owned small businesses curated by Beyoncé and Zerina Akers.

Akers is Beyoncé’s stylist and the founder of Black Owned Everything, a compilation of businesses across various fields run by Black entrepreneurs.

Black Parade Route

Black Parade Route highlights brands and businesses across different industries, including restaurants, beauty, arts, and design, as well as multiple fashion brands from different countries in Africa.

The directory was released alongside a song titled “Black Parade” on Juneteenth. The June 19 holiday celebrates the end of slavery in the United States. It’s the anniversary of the day in 1865 when news of their emancipation reached slaves in Galveston, Texas.

“Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength, and power,” the singer wrote on Instagram at the time. “‘BLACK PARADE’ celebrates you, your voice and your joy and will benefit Black-owned small businesses.”

Mpinga told CNN that she is a fan of Beyoncé and was excited to see that the award-winning musical artist had posted her brand on the website.

Through her brand, the 36-year-old designs and produces re-imagined white shirts, bold prints, jewelry, and leather bags.
“I was excited to see that my business is on Beyoncé’s site. And I was also thrilled to see so many beautiful brands that she wore in her album on the website, and I loved them,” she said.

More visibility

Being featured on Beyoncé’s website is giving many African owned businesses greater visibility and by extension more customers, according to Edwin Okolo.
Like Mpinga, Okolo’s fashion brand, Studio Imo, was spotlighted on Black Parade Route.

“I was not expecting it at all because I am a small brand … I was pleasantly surprised to find that I had been featured,” he told CNN.

The 33-year-old Nigerian has been running his business since 2013 and makes dresses and jumpsuits, knitting them by hand.
Since the feature, he has noticed a lot more activity on his business page with people pre ordering some of his designs, he said.

“A lot of people are showing interest. I have already gotten new commissions and more people have ordered from the online store. I don’t know how that will play out in the long term but just being recognized has been very good for my brand,” he added.

Mpinga said her brand has also attracted more attention.

“It brought a wider audience to my platform. What has happened is that I’ve been getting a lot more requests from people asking how they can get the pieces from my collection, people wanting to make orders,” she explained.

‘There are many Black creatives’
Mpinga said that the directory is proof that there are many Black and African creatives across different industries.

“The industry has been saying they don’t know where to find Black designers or good creators, it has been an excuse for a long time with the big retailers,” she said.

Edwin Okolo’s brand, Studio Imo, designs and produces handmade dresses and jumpsuits in Nigeria.

“What Beyoncé has done is show everyone where to find these creatives so that there are no more excuses,” she added.
And while Okolo is excited that Beyoncé is featuring businesses on her website, he said he hopes the singer and her team will give an additional boost to brands by promoting them outside Black Parade Route.

“It is wonderful to see Africans get this kind of platform without doing anything extra but I am hoping more can be done in terms of PR. I don’t know if that will happen in the near future.”

Beyonce Knowles Carter released her latest surprise single, “Black Parade” on Juneteenth last week. Along with the release of the single, she launched an initiative that supports Black owned businesses

She brought the song and the news to her Instagram account where she has more than 149 million followers. “BLACK PARADE” celebrates you, your voice, and your joy and will benefit Black-owned small businesses,” she states.

Content courtesy of CNN & Nairobi fashion hub

Nicki Minaj Announces Her Pregnancy, Expecting Her First Child With Kenneth Petty

Nicki Minaj revealed that she’s expecting her first child with husband Kenneth Petty. Get the details on her pregnancy announcement!

She is going to be a new mom!

On Monday, July 20, the superstar rapper took to Instagram to confirm that she’s pregnant. In a series of photos on the social media platform, a bikini-clad Minaj can be seen cradling her baby bump. The 37-year-old star captioned one of her posts, “#Preggers.”

Shortly after announcing her baby news, Minaj thanked her fans for the well wishes. “Love. Marriage. Baby carriage. Overflowing with excitement & gratitude,” she wrote.

This will be her first child with husband Kenneth Petty, who she wed in Oct. 2019 after more than a year of dating. As fans might recall, Minaj and Petty obtained a marriage license in July 2019, months before officially announcing the news.

“I think I have what I was striving for, just happiness,” Minaj previously confessed. “It was so hard to get to a happy place. Now that I’m there, I don’t want to compromise that for anyone or anything.”

Minaj has also previously shared that she was looking forward to becoming a mother and was willing to give up her career to achieve that dream.

“I’ve decided to retire and have my family,” she tweeted in September 2020. “I know you guys are happy now.”

She later said in May that she was “throwing up,” experiencing “nausea and peeing non stop,” which prompted questions about whether she was pregnant. She wouldn’t confirm or deny a pregnancy, but when asked if she would share a pic of her baby bump, she responded, “Yea in a couple months. The world ain’t ready yet.”

Prior to her relationship with Petty, Minaj was in a relationship with Meek Mill. However, the stars called it quits in 2017. Minaj was also previously in a longterm relationship with Safaree Samuels.

Content courtesy of E-News and Nairobi fashion hub Online Digital Team

Who is Kenya’s best dressed politician?

Best dressed politicians in Kenya

Who is the best-dressed politician in Kenya? It’s difficult to pick just one.

All of us human beings like to compete. In anything and everything.  Particularly us men. And the dress-up fashion department is one we like to compete in. Especially for men with resources. And the government is, of course, full of such men. Politicians with a tonne of personal resources. Businessmen who have worked really hard to get to where they are. Well, most of them anyway.

In a room full of wealthy gentlemen it takes special fashion skills to be able to stand out.

Now, I’m certain you’ve already seen a lot of lists online. Lists on the best-dressed politicians in Kenya. Random lists with very little detail and know-how. Lists that have been put together just for the sake of it.

This is not one of those lists. Because at Nairobi fashion hub we like to take the business of fashion very seriously. So here’s a well thought out video we came across on Lee Makwiny’s youtube channel. It breaks down 2 of the best-dressed politicians in Kenya. It does so by very systematically assessing each politician’s sense of style. And not only that. It leaves you feeling inspired to up your fashion game as well. Particularly if your man. Because Kenyan men can sometimes tend to get lazy with their dressing. I’m sure you’ve heard the complaints from our women. I’ve had multiple women tell me. “I went for our date in a lovely wedding gown that took me weeks to save up for. And he showed up in a t-shirt and jeans. What a waste!” Don’t let that be you.

So without further ado. Here are 2 of the best-dressed politicians in Kenya. Enjoy and draw fashion inspiration.

 

Erika Akoth Personal Fashion Stylist

Erika Akoth owner and founder of Erika A. Style Concept store, has worn many hats she is an avid traveler, a keen collector, a fashion curator, a stylist, and a former designer and model.
She has traveled the world, carefully collecting each piece that features at the store, from a variety of runways, designers, and craftsmen and women.

Erika A. Style has a keen eye for detail and beauty, and it matters that each collected and curated piece tells a story.

Erika Akoth is the curator behind the brand. She is a fashion and personal stylist, multi-label fashion curator and high end personal shopper. Erika has been involved in the fashion industry for more than twelve years. During this time, she has worked as a personal stylist, modeled for a variety of high-fashion projects and shopped for a range of private clients around the world.

She now owns and runs Erika A. Style, a luxury fashion concept store, in her home country, Kenya.

Akoth studied culinary arts but while she enjoyed cooking, she was also tired of the daily routine of creating in the background  she wanted something bigger and more fulfilling. She soon discovered that fashion was her missing ingredient.

Her love for food still informs her creative sense for fashion, and she believes that the secret to good fashion like good cooking lies with knowing how much is needed.

Scarabs are Erika A’s statement piece. She credits this to Steve Tyler whom she met at an event once, trying to get an autograph after one of his events. Tyler’s words to her on seeing her Scarab piece were, ‘what a beautiful statement piece!”

Erika has since worn them to many more events, believing they are her lucky charm.  She enjoys curating clothes, collecting art, decorating spaces and creating beauty in as many spheres as she can.

Content courtesy of Erika A. Style & Nairobi fashion hub

Erika A. Style

Erika Akoth is the founder and C.E.O of Erika A. Style is a fashion concept store located in leavy suburb of Karen off Bogani In Nairobi

The concept store has a variety of unique pieces collected from different parts of the world, the pieces are curated from luxury brands, fashion runways, designer stores, small boutiques and upcoming designers. Each piece is the only one of its kind, and once sold out, will not be re-stocked.

Personal stylist Erika Akoth at her Karen shop

Erika Akoth owner and founder of Erika A. Style Concept store, has worn many hats she is an avid traveler, a keen collector, a fashion curator, a stylist, and a former designer and model.
She has traveled the world, carefully collecting each piece that features at the store, from a variety of runways, designers, and craftsmen and women. Erika A. Style has a keen eye for detail and beauty, and it matters that each collected and curated piece tells a story.

The store offers a range of items from the fashion world: jewelry, clothes, shoes, hats and a variety of accessories including hats, scarfs and brooches. Erika A. Style’s signature piece is the Scarab and the store also features an eclectic range of scarab pieces including brooches, necklaces, printed scarves, rings and wrist bangles.

Erika A. Style Concept Store has been open since 2017. The store is located on Karen Road, off Bogani in Nairobi, Kenya. It operates on appointment only and clients are requested to call or email to make an appointment before visiting.

Content courtesy of Erika A. Style & Nairobi fashion hub 

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