Launch of Darling Runway Kenya, an annual platform about the business of Fashion COUTURE Africa magazine in partnership with Ajuma Ltd will be hosting a one-of-a-kind fashion experience on the 6th and 7th of April at the Two Rivers Mall and Sankara hotel dubbed Darling Runway Kenya. COUTURE Africa magazine founder, Olive Gachara says that Darling Runway Kenya shall be an annual event specifically focused on the Business of Fashion. It brings together key industry players; 16 showcasing fashion designers, the creative community and talent such as bloggers, photographers, writers, journalists and stylists as well as a troop of 75 models and a fleet of Black|up make-up artistes and hair stylists. Designed to be more than a visually memorable affair.
Darling Runway Kenya draws industry thinkers for a cross section of intense workshops and conferences open to the public on Friday the 6th of April at the Two Rivers Mall Expo Hall. This will culminate in the ultimate roundtable that will include highly acclaimed South African designer Thula Sindi, beauty, hair and fashion professionals and will be moderated by COUTURE Africa’s Managing Editor and award winning fashion journalist Carol Odero at Sankara Hotel prior to the official event launch at the same location.
Saturday 7th April will see 7 fashion shows take place every hour-on-the-hour at various locations around Two Rivers Mall and event title sponsor, Darling Kenya – East Africa’s Leading Hair Brand – will launch a collection of their latest trends, a compelling live look book created by their top partner hair stylists on the runway. This will be simultaneously done on the same runway models as they showcase the fashion designers. Worth an estimated KES 25 billion, the local hair market is home to 150,000 salons and growing. Darling have a salon partnership program that currently reaches over 20,000 salons across Kenya.
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