Saturday 3rd of December 2022

Nairobi, Kenya

L’Oréal Paris Launches in Kenya: Days After Rihanna’s Fenty Launched in Nairobi, a French Beauty Brand Debuts in Kenya 

L’Oréal Paris has officially entered the Kenyan market, expanding its reach in the beauty sector with the launch of a comprehensive range of products tailored exclusively for the Kenyan market.

Rising customer demand for luxury but affordable beauty and personal care products is driving the brand’s entry into Kenya, according to the company, which prides itself on being a pioneer in beauty science, Parisian, and a feminine brand that empowers women through its famous slogan “Because you’re worth it.”

“L’Oréal Paris provides quality, efficacy, and innovation to a market with a rising consumer base but a big number of potential consumers who are mostly untapped,” stated Serge Sacre, Managing Director of L’Oréal East Africa.

The brand has made its top-rated Revitalift Filler Range, which targets various skin types, available. The product was created to protect consumers’ skin from UV damage and fine wrinkles while also encouraging a healthy and young appearance.
L’Oréal is relying on its research and development center to generate products that cater to local tastes. L’Oréal spends 4% of its income on research & development at the moment.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

According to a survey by research firm Grandsview, the global anti-aging products market, which was valued at $ 40.49 billion in 2020, is expected to increase at a compound annual growth rate (CAGR) of 5.4 percent from 2021 to $ 60.26 billion by 2028.

Consumer awareness of age-related skin concerns such as fine lines, wrinkles, and dullness, combined with a rising willingness to pay on products that help them proclaim their skin youthfulness, will boost market demand during the projection period, according to the research organization.

Experts from the sector, including scientists, dermatologists, distributors, and celebrities, gathered in Nairobi for the debut.

Content Courtesy of L’Oreal East Africa, Nice and Lovely East Africa & NHF

Lintons Beauty Will Exclusively Offer Rihanna’s Fenty Beauty Products In Five Kenyan Outlets.

The luxurious Fenty Beauty and Fenty Skin products created by global pop artist Rihanna will be sold in Kenya under an exclusive franchise agreement.

The Barbadian diva, who co-owns the company with LVMH, has selected Lintons Beauty to distribute its cosmetics collection.

The products will be accessible starting May 27, 2022, according to Lintons, which distributes additional high-end skincare, color cosmetics, and designer perfumes to the upper and middle classes.
The business has 28 locations in Kenya, Mombasa, and Kampala, Uganda, but only five of them will store Fenty items.
The retail prices for the new product lines, which will be available in seven other African nations, have yet to be announced by Lintons Beauty.

According to the Fenty Kenya website, goods like the Fenty symbol, and semi-matte refillable lipstick would cost Sh4,650, not including shipping and taxes.

Sun stalk’r eye bronzer and highlighter palette cost Sh7,000, while liquid killawatt fluid freestyle highlighter costs Sh4,100. KSh5,550 for a soft-matte powder foundation.
KSh3,350 for the longwear pencil eyeliner and KSh2,050 for the small mascara

Luxurious Labels
Rihanna’s premium cosmetics line will take the fight to other luxury brands vying for a slice of the country’s fast-growing multibillion-shilling cosmetics market pie.
Lintons already carries international skincare brands like Estée Lauder, Clinique, MAC, Clarins, Lancome, Chanel, and Dior.

Tom Ford, Issey Miyake, Bvlgari, Versace, Givenchy, Guerlain, Thierry Mugler, Yves Saint Laurent, Salvatore Ferragamo, and Burberry are among the scent names represented.

In a previous interview with Business Daily, Winnie Mutegi, the Lintons’ marketing manager, said, “We have worked with worldwide companies and authorized distributors to provide unique items for our clients.”

The corporation had previously expressed confidence in the cosmetics industry’s ability to weather the epidemic this year.
Lintons’ Beauty is also looking forward to new product lines from Lancome and Dolce and Gabbana.

On the website, the Fenty perfume costs KSh20,300.
Rihanna’s cosmetics line is a market leader in inclusion, offering a wide range of products for 50 different skin tones, including dark hues, which were uncommon when it first launched in 2017.

Content courtesy Business Daily & NFH


Fenty Africa: Rihanna Confirm Fenty Beauty and Fenty Skin is Finally Coming to Kenya, Nigeria, Ghana, South Africa, Namibia, Botswana, Zambia and Zimbabwe

It’s finally arrived! Fenty Beauty and Fenty Skin by Rihanna will soon be available in African countries!

On Tuesday, May 11th, 2022, the singer-turned-beauty mogul and soon-to-be mother revealed on Twitter that her beauty and skincare line would be launched in Africa that month.
Fenty Beauty debuted in the fall of 2017 and has been steadily expanding since then.

Millions of people around the world supported the line’s objective of creating cosmetics and skincare items for all skin tones.
With a follow-up post labeled “The wait is finally OVA!!,” the cosmetics line’s official Instagram account reaffirmed her post.

Rihanna took to social media to announce that her breakthrough cosmetic brand will finally be available in select African countries, much to the delight of make-up fans.

Beauty admirers have been pleading with the billionaire beauty and fashion tycoon to bring her popular Fenty Beauty to the African continent for years.
Fans of Rihanna’s beauty brands, Fenty Beauty and Fenty Skin, will soon be able to purchase the items from the comfort of their own homes.

Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe are among the African countries that will be able to purchase Fenty products starting May 27.

Luxury cosmetics shop ARC and Edgars Beauty will sell the collection, Fans ecstatically flocked to Twitter to express their delight at finally being able to go in and buy the things instead of relying on friends who were traveling abroad to do so.
Fenty Beauty, which Rihanna, whose real name is Robyn Fenty, launched in 2017, was a game-changer since it featured 40 foundation colors that catered to all skin tones.

Rihanna claimed at the launch that she wanted the make-up line to be inclusive to all women and that they had worked on a wide range of traditionally difficult-to-match complexion tones, producing formulations that work for all skin types, and finding universal hues. The renowned foundation from the company is now available in 50 hues.

Fenty Beauty also sells lip products, eyeshadow, blush, and a variety of other cosmetics.
Fenty Skin, a skincare line, debuted in 2020 and proudly declared itself to be oil-free, vegan, and cruelty-free.

However, there was initially a controversy owing to the usage of fragrance, with one beauty care influencer claiming that using fragrance in the products caused her skin to break out in little red bumps all over her face.

Fenty Skin has since emerged as a favorite among many users, including guys. A$AP Rocky, Lil Nas X, and her fiance are all admirers.
Rocky, Halima Aden, and Paloma Elsesser starred in the campaign’s launch. Because she insisted that her new product be gender-neutral, she included men in the advertising.
“Taking care of your skin is taking care of yourself.” I’m attempting to instill a ritual in them. “It’s a three-step process,” she explained.

“We begin there since skincare can be quite complex. Because it might be perplexing, I wanted to start with something simple so that folks could get right to work.”
Fenty Beauty was named the most popular beauty brand in Africa earlier this year, Fenty Beauty was the most-searched-for brand on the continent, according to data by cosmetics education site Tajmeeli.com

Content courtesy of Fenty Beauty, Fenty Skin, IOL & NFH

International Cosmetics Brand Mac Has Collaborated With Local Artists To Develop Young Talent In Kenya

MAC Cosmetics takes pride in assisting emerging and renowned artists in furthering their careers. Stephanie Cherono, a Kenyan makeup artist, collaborated with MAC Cosmetics to host a Masterclass targeted at educating other aspiring makeup artists.

Stephanie Cherono was inspired by make-up and was mentored by MAC, where she perfected her skills and developed into the professional artist she is today.

MAC Cosmetics’ talent development program aims to:

  • Support local artists by providing them with platforms on which to develop their skills and share their knowledge.
  • Provide a venue for young Kenyans to develop their talents by allowing them to teach and learn about professional makeup applications to improve their skills.
  • Encourage people to use their makeup talents and applications in a way that is bold and free.

“Our masterclasses give you unparalleled access to the top talents in the industry. It’s a chance for the brand to inspire and engage with our customers as well as up-and-coming artists “Sheila Mwaura, Manager of Sub-Saharan Africa Retail Operations, says

MAC is a well-known international cosmetics brand.

MAC Cosmetics (stylized as MAC) is an American cosmetics company started by Frank Toskan and Frank Angelo in Toronto in 1984. After becoming a part of Estée Lauder Companies in 1996, the company relocated to New York City. Make-Up Art Cosmetics is an acronym for Make-Up Art.

Content courtesy of African Elite Group & NFH

Coming Of Age: The Best Procedures To Consider In Your 40s

From laser skin resurfacing to surgical and non-surgical hair loss solutions, Nairobi fashion hub breaks down the best cosmetic treatments and procedures to try in your forties.

When it comes to beauty and aesthetics, there is no such thing as one size fits all. But there are some tried and true principles that will keep you looking and feeling your best. In this series, Coming of Age, Nairobi fashion hub answers your most pressing questions about the best treatments, procedures, and practices from surgery and skincare to health and wellness and everything in between  to consider at any age.

In case you needed yet another reminder that the forties are the new thirties, Kourtney Kardashian, Rachel McAdams, and Adam Levine are just a few celebrities who turn the big 4-0 this year.

Needless to say, the decade looks better than ever, and there are a growing number of non-surgical cosmetic procedures that can address visible signs of aging like fine lines and wrinkles, hyperpigmentation, skin laxity, and thinning hair. By taking a proactive approach to skin health and maintenance, patients can delay (or potentially even avoid) more invasive surgical procedures down the line.

For the Face

Neurotoxin Injections If you didn’t start getting Botox®, Dysport®, Jeuveau®, or Xeomin® in your twenties and thirties, it is not too late! According to the American Society of Plastic Surgeons 2018 Statistics Report, Botox® (and it’s competitors) is the most popular cosmetic treatment for people in their forties.

New York City-based board certified dermatologist Cheryl Karcher, MD, says that she has plenty of patients who do not start regular Botox® treatments until their forties and fifties, and they do so for a variety of reasons. “Everyone is different,” she says. “Some people are frowners, some people are squinters. Some people have had severe damage to their skin others have taken really good care of their skin and do not have much damage — even in their forties and fifties.”

While the muscle-paralyzing agent is used to help prevent the formation of wrinkles during the twenties and thirties, it can continue to have a smoothing and softening effect by inhibiting the muscle movement that causes lines and wrinkles. The injections take about a week to kick in and touch ups are needed every three to six months for best results.

Dermal Fillers Because the body’s collagen and elastin production decreases with age, men and women alike may begin to notice sagging, reduced elasticity, and less volume in the face, neck, and body. For women, the hormonal changes that accompany menopause can further impact this process.

In these cases, soft tissue fillers can be used on various parts of the body (though they are most commonly used on the face) to plump and smooth unwanted lines and wrinkles. “Patients in their forties start losing a little more volume in the cheek area and they start getting jowls around the chin area,” says Dr. Karcher. “In that age group, I think fillers around the cheek and jawline are hugely transformative.”

Like neurotoxin injections, the results are both fast and effective — but maintenance is needed every six months to two years depending on the type or filler and area being treated.

Fractional Laser Treatments Uneven skin tone and texture is another complexion concern that increases with age (and the accompanying decrease in cell turnover). “By the time a patient is in their forties — depending on where they’ve grown up and what their lifestyle has been — signs of sun damage are usually present in the face. Brown spots called ‘solar lentigos’ and ‘mottled pigmentation’ are usually present,” says Dr. Karcher. “Also, due to the environment, the skin has lost some of its collagen and elastin and that’s were fine lines show up, a little bit of skin sagging shows up.”

Laser skin resurfacing — specifically, targeted fractional lasers, like Fraxel® — has the ability to solve many of these concerns. Whether you opt for an ablative or non-ablative treatment, the energy from the laser targets damage while stimulating collagen production, resulting in a brighter, smoother, and tighter complexion.

“Fraxel® helps rejuvenate the skin in a number of ways. It takes care of the mottled pigmentation, gets rid of the brown spots, and it also helps rebuild collagen and elastin,” says Dr. Karcher. “So, depending on how much damage a person has, anywhere from one to three Fraxel® treatments would be recommended.”

While wounding ablative fractional lasers have the ability to remove thin layers of skin for stronger results, the treatment comes with a longer downtime than their non-wounding non-ablative counterparts. But it should be noted that non-ablative fractional laser can require anywhere from three to five sessions to see the brightening, toning, and evening effects.

Ultrasound Skin Tightening (a.k.a Ultherapy®) For tightening and firming without a facelift, Ultherapy® is a non-invasive ultrasound-based cosmetic treatment that addresses skin laxity. It works by sending concentrated ultrasound waves deep into the skin and SMAS muscle. Unlike laser skin tightening methods, it targets the inner (not outer) layers of the skin. The ultrasound waves heat up the underlying tissue to activate the body’s healing response, which, in turn, stimulates collagen and elastin production.

“Patients in their forties have lost collagen and elastin, and there’s a little bit of skin sagging,” Dr. Karcher explains. On the face, Ultherapy® can tighten the jawline, under eyes, and forehead, while lifting the eyebrows. It can also be used to firm the skin of the décolleté and even the stomach.

While the procedure is more impactful than Botox® and fillers, it doesn’t quite reach facelift proportions. Like most laser treatments, it requires several treatments (spaced three to four weeks apart) and offers a solution for those looking for rejuvenation sans scalpel.

For the Hair and Body

Body Sculpting In case you haven’t picked up on it yet, many of the body’s natural responses and processes start to slow with age. The metabolism is not least among them. Coupled with the decrease in skin elasticity, patients in their forties may opt for surgical and non-surgical body contouring procedures that can remove unwanted fat deposits from most parts of the body (think: love handles, abdomen, buttocks, and thighs).

There are a number of treatments, at varying degrees of invasiveness, that fall under the ‘body sculpting’ umbrella. Non-surgical procedures like CoolSculpting®, SculpSure®, and UltraShape®, for example, eliminate excess fat by heating or freezing it. Newer options like EmSculpt®, meanwhile, offer toning and strengthening benefits by employing high-intensity, focused electromagnetic technology that mimics the effects of 20,000 crunches over the course of a 30 minute treatment.

These non-surgical treatments come with minimal downtime (especially when compared to a tummy tuck or liposuction), but three to four sessions will be needed to see results. While the effects are permanent and fully visible after about four to six months, they require patients to maintain their weight.

Hair Growth Treatments For men in particular, hair growth can slow in the forties, leading to a receding hairline, hair thinning, and baldness. For patients with severe hair loss, hair transplant surgery is the most effective and most invasive solution. While there are several techniques (micro-grafting, slit grafting, punch grafting, etc.), each hair transplant method involves moving hair from another part of the body to the desired area.

The most effective non-surgical hair loss solution for men and women alike is platelet-rich plasma (a.k.a. PRP) injections. Similar to a vampire facial on the face, the process involves injecting a PRP solution composed of the patient’s own platelets (usually drawn from the arm) into the scalp and affected areas. The blood acts like fertilizer, promoting stronger and thicker hair growth. Each treatment lasts about a half hour and patients have monthly visits for the first six months before switching to a bi-monthly schedule.

Over-the-counter topicals and supplements like Nutrafol® and Rogaine® can also yield results — especially when combined with PRP injections and other professional procedures.

The Takeaway

Whether you’re dealing with skin laxity, hyperpigmentation, hair loss, or weight gain, there are an increasing number of minimally invasive cosmetic procedures to tighten, brighten, and rejuvenate the face and body for patients of all ages.

This article originally appeared on Aedition

Urembo Creations

Urembo Creations is a company that offers Professional Make- Up Services and Training, formed in 2015 and since its conception Urembo Creations has worked on an outstanding number of celebrities, magazines, brides, television programs, commercials and women in general.

We have had the opportunity to work alongside the industries most influential photographers, models, and designers through out the country, and this has made us one of the most reputable and respected Make-Up Service and training institutions in Kenya.

Urembo Creations is renown for the ability to create a flawless face as we specialize in subtle transformations, helping women draw out the best version of their natural complexions and features. We emphasize on understanding skin types and undertones basics to create a flawless finish.

A skill that has enabled us to always have picture perfect looks and we rely on most traditional tried and tested techniques to achieve modern, fashion-forward results, consistently creating clean iconic looks.

Our vision is to positively touch the lives of every woman’s face that we touch.
Our mission is to offer world class professional Make-Up services by:

~ Offering beauty solutions for every woman.
~ ​​​​​​​Creating a team of Make-up professionals who will draw the best version of their client’s natural complexion and features.

About Urembo College
We provide specialized and comprehensive training in Make-Up application, as well as equip our students with vast skills needed to start their new career path.

From day one, students are immersed in the fundamentals of make-up artistry with aspirations of working in the fashion, entertainment or retail cosmetics industries.

Urembo Creations provides specialized and comprehensive training to ensure every student is able to discover their own unique styles under the training of instructors with professional expertise in film, television and fashion.

The students vision begins to come alive as they infuse their talent with the skills they acquire to enable them to start their career as Pro Make-Up artist.

Why choose us?
One-on-one interaction with our tutors.
Practical photographed projects after every topic.
Personal classes are scheduled on request.
A professional brush set is offered upon admission.
Affordable costs payable in installments.
Certificate at the end of each course.


Content Courtesy Of Urembo Creations College & Nairobi Fashion Hub 

Benefits of Biw Biw

The unique benefits of Biw Biw products 

  1. This is  the most effective 4 in 1 beauty cream on the market.
  2. Lovely light texture with great coverage and glow enhancing properties. It also has an SPF 50 and is waterproof.
  3. Mineral pigments conceal small imperfection and diminish the appearance of pores. Oil infused moisturizing qualities for beautiful skin glow. Its radiance boosting components leave skin looking effortlessly healthy.
  4. Buildable coverage from light to medium.
  5. Biw Biw defines, delays, defends, delights and delivers.

How to Apply

Dispense a small drop on the back of your clean hand and rub gently on your face with your finger, sponge applicator or face brush. Apply a smooth, even layer to your face and neck for Pure Radiance!

  • Can be used as a moisturizer, BB cream, primer, and sunscreen based on your coverage needs.
  • Suitable for all skin types.
  • External use only. In case of contact with eyes wash with water.
  • Shake well before use.

Other benefits of Biw Biw

  • Self-adjusting coverage
  • Anti-ageing properties
  • Even skin tone
  • The appearance of skin pore reduction
  • Bountiful nourishment
  • Sun protection
  • Blemish reduction
  • Brighter, healthier looking skin
  • Mattyfying properties to make your face less oily and shiny
  • And is an ideal face primer

Content courtesy of Biw Biw & Nairobi fashion hub

Biw Biw

The Biw Biw range of beauty products are manufactured to international standards, that are created to protect and enhance your skin, improve self-confidence, and empower users to become the best version of themselves. Every formulation is produced and tested under the strictest health and safety standards in a modern pharma cosmetics facility that meets international best practices.

RBGT are the marketers  and  distributors of  Biw Biw in Kenya, the 4 in 1 Biw Biw pure radiance face cream . Coming soon is a range of specialized Biw Biw products offering a solution to a variety of your skincare concerns; all designed to enhance beauty within and without. With Biw Biw you don’t just look good, you feel good!

Which Biw Biw products are available in Kenya 

Face Cream
You hold in your hand the secret to a visibly younger, more glowingly radiant you. The unique formula contains the important vitamins necessary for skin health, including vitamin F to nourish and even your skin tone.

Essential oils gently heal and liven the skin. The SPF 50++ protects it from the sun’s harmful rays. Added glycerine provides for a silky and smooth application, laced with a fresh, delicate scent and a touch of shimmer. You will feel the difference immediately.

Body​ Cream
You hold in your hand the secret to beautifully brighter looking skin, glowing with health. Essential vitamins to nourish and moisturize. SPF 50++ to shield you from the sun.

Added glycerine, aloe vera and mineral oils for silky smooth skin all over. And a fresh, delicate scent that will make heads turn. Get ready to dazzle your world.

Read more on the next page….

What Are Finger Coils? How To Get The Perfect Finger Coils?

Want to coil your hair without spending a bomb? Do you have the patience to attain that quirky look all by yourself? If yes, we need to talk about Finger Coils. Finger coils are super easy to do if you are willing to spare some time and effort. They are even more fun to do if you have a habit of twirling, curling, or coiling your hair with your fingers. Here’s a guide to creating those perfect curls using an easy method.

But first, let’s talk about what fingers coils actually are.

What Are Finger Coils?

Finger coils are the curls that are done using your fingers. This style is obtained by dividing your hair into multiple sections and twirling them around your fingers to create coils. If done perfectly, the coils can last up to two to three weeks.

So, why should you get finger coils? Scroll down to find out!

Reasons You Should Style Your Natural Hair In Finger Coils

  • Finger coils are easy to achieve without using many products.
  • It’s a simple and effective styling technique that does not harm your tresses.
  • This DIY method makes your hair look great without spending big bucks at an expensive salon.
  • Finger coils do not require much maintenance.
  • If done well, the finger coils can last up to three weeks.
  • If you want to try out dreadlocks and are unsure about how they’d look, you can start off by experimenting with finger coils.

Now that you know the amazing benefits of this styling method, let’s check out how it’s done.

How To Do Finger Coils

What You Need

  • Curl enhancing cream
  • Wide-toothed comb
  • Water in a spray bottle (optional)
  • Rat-tail comb
  • Hair clips
  • Hairspray
  • Blow dryer with a diffuser attachment

There are three steps involved in finger coiling your hair.

What Is Eyebrow Microblading? or 3D eyebrow embroidery

Back in the 90s, pencil-thin, skinny brows were apparently a thing. That was a dark time, considering how your brows make a world of difference in framing your face and accentuating your features. It’s all about thicker and fuller brows now! Microblading is not just the hottest beauty trend currently but also a heaven-sent solution for us victims of over-plucked, thin eyebrows. If you are looking to give your brows a long-term fix, here’s everything you need to know about this semi-permanent eyebrow treatment.

What Is Eyebrow Microblading?

Microblading is a technique that involves filling in your eyebrows with semi-permanent tattoo ink to look like brow hairs. Similar to getting a tattoo, this treatment uses tiny needles that make up a small blade to deposit the pigment under your skin. You can save a ton of time every morning as brows take a solid few minutes in one’s daily makeup routine.

If you haven’t heard all the buzz surrounding microblading, you are bound to have a whole lot of questions. We’ve got you covered because it’s super important to make an informed decision when it comes to anything even remotely permanent.

How Is Microblading Done?

Before your aesthetician starts with the microblading procedure, they will draw and fill in your eyebrows to determine your desired look. Once this is done, they will use a specially designed tool that bleeds color pigment into the small scratches of your epidermis. This creates fine lines that mimic strokes of hair.

Remember, the treatment requires time and patience. You might have to go in for a few sittings to achieve natural and realistic looking brows. The number of sessions wholly depends on the state of your natural eyebrows.

Read more on the next page

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