Friday 25th of April 2025

Nairobi, Kenya

New York Fashion Week Fall/Winter 2025: The Most Unforgettable Brand Moments

As the city braced itself for another stylish takeover, New York Fashion Week Fall/Winter 2025 delivered a spectacular showcase of innovative fashion, unexpected brand collaborations, and dazzling events. From February 6-11, industry heavyweights like Thom Browne, Tory Burch, and Carolina Herrera presented their collections across some of the city’s most iconic venues, including the Metropolitan Museum of Art and City Hall.

While this February’s schedule was slightly more compact with 79 official CFDA-listed shows compared to 87 last September it was no less impactful, featuring both on-calendar and off-calendar presentations that kept fashion insiders buzzing.

Yet, while some names were notably absent Proenza Schouler and Helmut Lang took a hiatus after their creative directors’ departures, and Tommy Hilfiger and Ralph Lauren skipped this season others seized the opportunity to make a splash. This season’s NYFW saw a continued infusion of unexpected brand partnerships, proving that fashion’s influence stretches far beyond the runway.

Get a Look at the Best Brand Moments From NYFW Fall/Winter 2025, From chip pants to coffee pop-ups, this month’s New York Fashion Week featured clever partnerships, fun parties, and plenty of inspiring designer shows.#nairobifashionhub

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-21T11:47:51.066Z

Hidden Valley Ranch x MELKE: A Whimsical Midwest Twist

The most surprising fashion collaboration of the season came from an unlikely source: Hidden Valley Ranch. The beloved dressing brand teamed up with Emma Gage of MELKE, who took inspiration from her Midwestern roots, potlucks, and supper clubs to create a limited-edition collection. The Hidden Valley Ranch x MELKE line features five bold pieces, including two cardigans, a knit vest, a blouse, and a pair of pants all incorporating vibrant geometric patterns inspired by the brand’s signature bottle and seasoning packet. Priced between $240 and $1,000, the collection will be available at HiddenValleyRanch.com, melkenyc.com, and select retailers nationwide this fall.

QDOBA’s Chip Pants: A Tasty Fashion Statement

Food met fashion once again as QDOBA debuted its cheeky ‘Chip Pants’ during NYFW. Designed for fashion enthusiasts and food lovers alike, these inventive trousers featured built-in compartments to store crispy tortilla chips—a playful yet functional nod to the brand’s Mexican culinary heritage. Kelsey Kraatz, senior manager of national media at QDOBA, emphasized the campaign’s intent: “With Chip Pants, we’re combining two passion points of the younger generation food and fashion allowing us to engage with this key audience in a fun and memorable way.” While these pants aren’t for sale, their viral moment ensured QDOBA’s place among the standout activations of the season.

The traditionally more toned-down February edition featured 79 shows on the Council of Fashion Designers of America calendar, as compared to 87 shows in September.But that’s not counting the off-calendar and unofficial events.

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-21T11:51:09.289Z

Eckhaus Latta x CASETiFY: Tech Meets Runway

Blurring the lines between fashion and technology, cult-favorite label Eckhaus Latta collaborated with CASETiFY to incorporate stylish mirror phone cases and phone straps into their latest collection. For co-founder Mike Eckhaus, the partnership was a natural fit: “You walk down the street all the time with your phone in your hand. It’s exciting to bring that everyday reality into the runway in an elevated way.” The move reinforced the anti-fantasy approach that defines Eckhaus Latta’s aesthetic, proving that practicality can be just as fashionable as avant-garde design.

McDonald’s House of Arches: Fashion’s Golden Touch

Proving that fast food and high fashion are a match made in marketing heaven, McDonald’s took center stage with its House of Arches runway show. The event marked the culmination of Change of Fashion, a mentorship program pairing five rising designers with influential industry insiders to help build their brands. Following the runway showcase, McDonald’s threw an exclusive after-party featuring DJ Mr. Rogers, an open bar, and a McDonald’s food truck—ensuring that guests left not only inspired but also well-fed.

Several major labels including Proenza Schouler and Helmut Lang were absent from the schedule following the departure of their creative directors, while some brands such as Tommy Hilfiger and Ralph Lauren decided to skip this season.

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-21T11:53:21.307Z

The Future of Brand Collaborations in Fashion

NYFW Fall/Winter 2025 underscored a growing trend in the industry: the seamless fusion of fashion, food, and tech. From dressing up in ranch-inspired knitwear to carrying mirror phone cases as an intentional styling element, these unconventional partnerships showcased how brands can think outside the box and captivate audiences beyond traditional runway presentations. As NYFW continues to evolve, one thing is certain fashion is no longer just about clothing; it’s about crafting immersive experiences that leave a lasting impression.

Content courtesy of NFH Digital Team

During the 5-year Anniversary Masterclass, Monalisa Umutoni Offers Beauty Advice to Students

This past Sunday, September 10, 2023, at the Activate Body Therapy Health Club in Kampala, the fifth iteration of the highly sought Mona Masterclass, a beauty extravaganza that every makeup fan dreams of attending, came to a dazzling close.
A new generation of cosmetics enthusiasts emerged in a stunning exhibition of talent and artistry, all taught by Mona and prepared to rule the beauty industry.
This masterclass, which lasted for two exciting days, was very different from the conventional YouTube beauty instructions.

The excited students set out on an illuminating trip through a wide range of elevating sessions that addressed every aspect of beauty, from the finer points of skincare to the most unique and advanced makeup methods.

These were the kinds of insider information that are only shared by experts in the field.
Students were instructed by a prominent group of facilitators, including Monalisa Umutoni, who helped them not only hone their skills but also discover how to transform their passion into a successful business. Bhavya Kalsi, in particular, dug into the subtleties of personal branding and social media marketing, giving these aspiring artists the skills they need to succeed in the digital age.
Thanks to Vicland, the champagne was flowing, and the students were enjoying themselves while studying.

Imagine attending a small class of 50 cosmetics enthusiasts who are all eagerly soaking up every nugget of knowledge from these great teachers. Their creative blank slate?

The students were able to put their newly acquired talents to use on the beautiful faces of models Nkwanzi and Bhavya, who kindly provided their faces as a canvas for the students to work on.
There is more, though.
Participants received more than simply a wealth of new information and insider advice.
They didn’t; instead, they took home a goodie bag filled to the brim with luxurious beauty goodies.
Among these coveted items were the recently released Mona Magic Mist, a collection of premium brushes, opulent goods from Zaron Cosmetics, a skincare line from Nigeria, Bio Balance essentials, the irresistibly stylish Dapper by Rach lipsticks, and chic Khwezi Beauty headbands, to name a few.
These lucky attendees undoubtedly left with their hearts full of beautiful finds and bags brimming with goodies.

As students began skin testing with Bio Balance on the first day, it was all about putting the theory into practice and making sure they had a strong foundation in skincare, which is essential for any makeup artist.

Day two saw the captivating world of eyes in the limelight. Students gained knowledge of the complex methods that can effortlessly change a daylight appearance into a seductive evening masterpiece.
Later that day, Beefeater Pink Gin provided sponsorship for the cocktail celebration.
The Mona Masterclass is more than simply a gathering; it’s a life-changing experience that equips participants with the abilities, information, and goods needed to up their game in the world of beauty.

These recently graduated makeup artists are now prepared to make their mark in the realm of elegance and allure since they have the equivalent of a VIP backstage pass in the beauty industry.

About Monalisa Umutoni
When Mona was a little child, she used to play with her mother’s cosmetics, which eventually led to her becoming a makeup artist.
Little did Mona realize that her future profession in beauty would be shaped by this event.
Mona started practicing with friends and family members after learning about YouTube tutorials when she was a college student.
Soon after, she began her beauty shoots, and Instagram reacted positively right away.
Mona made the decision to pursue her love as a full-time career after becoming more and more well-known.
She started out as a freelance makeup artist in 2015, and as her clientele grew, so did her range of prospects.

Mona established up her first makeup studio in 2016, the first of its type in Uganda, when she realized she needed more room and supplies to handle the growing demand.
With 10 females on her team today, all of whom have had professional makeup training, Mona’s team is a flourishing business with two locations.

Content courtesy of Gloria Haguma, Mona Faces Masterclass & NFH 

Introducing Studio Fix Every-wear All-over Face Pen To The Kenyan Market By Mac Cosmetics

The Studio Fix Every-Wear All-Over Face Pen, a much-anticipated addition to MAC Cosmetics’ Studio Fix brand, was unveiled at a series of exciting in-store activations that took place throughout Nairobi.
These activations, which involved working with well-known figures from the beauty business, were held at several MAC Stores in Sarit Centre, Village Market, and The Junction Mall.

A revolutionary product that accommodates every hue and fashion is the Studio Fix Every-Wear All-Over Face Pen.
This ground-breaking high-control face pen, which comes in a wide spectrum of 33 hues, expertly combines the advantages of foundation and concealer.
Users benefit from the control, comfort, and flawless results because of its cutting-edge formulation, which offers transfer- and waterproof coverage.

For spot-concealing or all-over coverage, the Studio Fix Every-Wear can be applied with a single pen click.
The product effortlessly provides flawless coverage with a natural matte finish that lasts for about 36 hours, guaranteeing an appearance that is devoid of creases and cakeiness.
Siphesihle Ngalonkulu, the Sub-Saharan Africa Marketing Manager for MAC, stated, “We are happy that the Studio Fix collection has entered the Kenyan market. This innovative product combines comfort and efficiency.
Our customers can acquire the immaculate and fresh appearance they desire thanks to our skill and expertise.
We are sure that our consumers will adore the flawless application, organic matte finish, and additional hydration and protection benefits.

The Studio Fix Every-Wear All-Over Face Pen’s delicate fluid texture melts into the skin to give it a second-skin effect. A potent combination of chemicals, including moisturizing hyaluronic acid, stimulating caffeine, and shielding vitamin E, enables this.
It provides excellent covers and nourishes the skin, boosting moisture levels by up to 53% after just one week of usage moisture levels rise by 44% right away.

Users of the Studio Fix Every-Wear All-Over Face Pen can click it on, tap it in, and build it up to suit their needs, It is versatile and adaptable.
This product is made to match your versatility and creativity, whether it’s for covering up discoloration, hiding dark circles, or enhancing your contour.

About Mac Cosmetics

The Estée Lauder Companies Inc. is the parent company of M.A.C. (Make-Up Art Cosmetics), a well-known professional cosmetics brand worldwide. The company had modest beginnings over 30 years ago in Toronto, Canada, but has grown tremendously successful because of word-of-mouth advertising and international contributions from makeup artists, models, photographers, and journalists.
In excess of 130 nations and territories worldwide currently sell M.A.C. products. Follow M.A.C. on social media platforms like Facebook (facebook.com/maccosmetics), Instagram (instagram.com/maccosmetics), YouTube (youtube.com/maccosmetics), Snapchat, TikTok, and Pinterest (@MACcosmetics) to stay up to date with all of the company’s latest news.
Please visit maccosmetics.com to find an M.A.C. store near you.

Content courtesy of African Elite Group Ltd & NFH

 

The Body Shop Enters The Kenyan Beauty Market And Plans To Launch An E-commerce Platform In The First Half Of 2023.

In an effort to address the rising demand for cosmetics made in an ethical and sustainable manner, the international beauty brand The Body Shop has announced its arrival into the Kenyan market.

Through their exclusive franchisee, The Mask Retailers, the British-founded, trend-setting cosmetics business, which sells over 800 products, opens its first location in Nairobi at the Village Market. The Body Shop also announced intentions to introduce an e-commerce platform in 2023 to make its products more accessible to customers in the East Africa region.

“Kenya is a fast-developing economy that is well-positioned to attract major brands looking to strategically have a portion of this market,” stated Sarah Jackson, The Body Shop EMEA & LatAm Franchise Business Director regarding the launch.

Kenyan customers are very concerned with a company’s value for their money as well as how morally and socially responsible it is along its full value chain. Over 800 goods from The Body Shop are available to consumers who want high-quality, naturally-inspired skincare, hair care, and cosmetics that are made ethically and responsibly.

The Body Shop is renowned for its high-quality, naturally-inspired cosmetic and toiletry products. It is also well-known throughout the world for having pioneered the idea that business can be a force for good, for setting new standards for business ethics, and for persistently advocating for change on behalf of those who lack a strong voice.

The Body Shop Kenya store was created with the brand’s objective to reduce its environmental impact in mind, Ms. Jackson added.
Reclaimed wood and recyclable plastic that was going to the garbage were used in its construction.
Worktops are built entirely of reclaimed wood, while the facade is constructed out of low-energy metals that are infinitely recyclable: zinc and aluminum.
Customers may also buy a refillable 300 ml aluminum bottle, which they can fill with any of the top-selling shower gels, shampoos, conditioners, and hand washes from 12 different brands.

The Body Shop began obtaining tea tree oil from the east coast and the foothills of Mount Kenya in 2020. They did this in collaboration with the Kutoka Ardhini (Swahili for “from the ground”) group, which obtains the essential component via a network of more than 1,000 farmers.

This is done through The Body Shop’s Community Fair Trade program, which assists producers in opening up new markets and funding community-beneficial social and environmental initiatives. The Community Fair Trade program is a global initiative that includes around 13,500 farmers, producers, and craftsmen.

Products from The Body Shop are created with a regard for the environment and a dedication to ethical and sustainable business practices.
They are free of cruelty and support people in feeling good about themselves, their bodies, and their futures, especially women and girls.
The company creates unique products using premium natural ingredients that are ethically and responsibly raised and purchased.

About The Body Shop

The Body Shop has stated that this year, as part of its Christmas community support, it is undertaking an activism campaign dubbed “Be Seen. Be Heard” to amplify young voices in the halls of power. This is in addition to helping local farmers.
Each purchase made over the holiday season will assist The Body Shop in donating a minimum of £500,000 to organizations worldwide that support young people who are giving back to their communities and working to make the world a more just and joyful place.

The Body Shop is a well-known beauty brand that was established in 1976 by Dame Anita Roddick in Brighton, England. It is also a B CorpTM accredited company. By providing high-quality, naturally-inspired skincare, body care, hair care, and cosmetics that are ethically and sustainably made, The Body Shop hopes to have a good impact on the world.
By providing high-quality, naturally-inspired skincare, body care, hair care, and makeup that is created ethically and sustainably, The Body Shop hopes to have a good impact on the world. Having established the notion that business can be a force for good, this ethos continues to be the inspiration for the brand. In more than 70 countries, The Body Shop runs almost 3,000 retail outlets.

Over 70 nations are home to about 3,000 The Body Shop retail stores.
The Body Shop is a member of Natura &Co, a global, multi-channel, multi-brand cosmetics conglomerate that is dedicated to achieving positive economic, social, and environmental impact, together with Avon, Aesop, and Natura.

Content courtesy of The Body Shop & NFH

Work With Smile Leads To Success: An Exclusive Beauty Business Interview With Sina Tsegazeab Founder Of Natna Natural Hair

The renowned and high-quality hair distribution company Natna Hair, with headquarters in Uganda, recently debuted its newest item as part of the launch of its new collection.
The brand has been on the fast track to success, even releasing products not just for women but for men, in a time when appearance and self-care are the norms.
A couple of the products that the company’s catalog highlights are hair extensions for balding men and beard extensions.

We had an exclusive opportunity to speak with the company’s executive Sina Tsegazeab, who explains to us what this new collection means to their customers and why self-care and beauty are no longer a luxury but rather a way of life.

Ann Mumbi: What is Natna Natural Hair all about?

Sina Tsegazeab: Natna hair is a brand that deals with carefully selected human hair weaves, wigs, lace wigs, ponytails, closures, lashes, and so on.
All our products are made from 100% human hair that has no plastic, fiber or synthetic added.
You’re able to wash, dye, color, set, and do everything with them.

AM: When and how did you get into the hair and beauty industry?

ST: I started working in the cosmetics industry in 2013. It’s funny how I got into the business.

To cut a long tale short, buyers began to complain that the items weren’t up to par and were of poor quality after receiving a sizable purchase.
They were going through a terrible period, so they started seeking someone to give them advice.

As they were doing this, they remembered me, so I joined to offer assistance.

Because I used to plait weaves frequently, I had some knowledge.

They later found the business to be tough to manage, so they offered me an opportunity if I could take over.
I took over, changed the brand, and now I’m here.

AM: What were you doing before you decided to set up Natna Hair?

ST: I was a student at Cavendish University studying online marketing prior to starting the company.

AM: What was the catalyst in your journey?

ST: I constantly strive to be at the top of my game.

AM: How would you describe your signature look?

ST: decent, corporate office appearance.

AM: How important are the ingredients in hair care products?

ST: In brief, it’s like food, and nutritious food is necessary for our bodies, and the same is true of hair and hair products.
The components in hair care products are more significant than you can possibly understand.

AM: What’s a hair care secret that you wish more people knew?

ST: Using natural treatments prior to washing your hair and being aware of your hair type’s requirements.

AM: How important do you think it is for people to have a regular hair care regimen?

ST: Most individuals overlook the fact that taking care of one’s hair should be part of a routine, much like taking care of one’s skin or exercising.

AM: A client comes in and asks for a style that you do not think will suit their face.
How do you respond?

ST: So, in situations like that, the first thing I do is tell them why that wouldn’t be ideal for them. Most of the time, they comprehend and are willing to attempt what I advise. If not, I value their viewpoint.

AM: What treatment methods would you recommend if a client came in with hair damaged from excessive dye?

SM: They should first take a break from dyeing their hair for a while before deep conditioning it.

AM: What credentials and licenses do you have in fields related to hair styling?

SM: I am a qualified hair technologist (not a hairstylist), and I am familiar with all the procedures involved in producing and gathering human hair from donors, as well as the industrial process, how to distinguish between different hair grades, which origins are best for various styles, etc.
An expert in this process is referred to as a hair technician. I learned how to style, make wigs, and ventilate hair on my own.

AM: How do you try to stay up-to-date on current hairdressing trends?

SM: This is simple for me because I now understand how to start a trend rather than just follow one.

AM: Have you ever experienced a situation where a client wasn’t happy with the finished look?
If so, how did you handle a case?

SM: I am not a hair stylist, so I can’t really point anything out.

AM: Why should anyone use your service or product?

SM: That’s a really lovely question.
One is that customers will receive excellent value for their money, long-lasting products that will help them preserve their appearance, and the greatest possible customer service.

AM: You started working in the hair and beauty industry several years ago, how has the industry changed since you began?

SM: It has undergone numerous changes.
People can distinguish between the many hair types and whether or not it is human hair, which makes our job simple.

AM: Any plans to come up with a new product line?

SM: Oh yes, it’s 80% done, and we are going to launch it very soon.

AM: What is your brand philosophy?

SM: To constantly offer high-quality hair and products at reasonable costs, together with customer service that makes each engagement with our brand satisfying for our customers.

AM: What are the 5 most popular beauty products you use?

SM:

  1. Neutrogena scrub
  2. Dove hair conditioner
  3. MAC foundation studio fix
  4. Bio-oil
  5. Olay sunscreen

AM: How long have you been in the Hairline business?

SM: My brand is currently 7 years old, having started in 2015.

AM: What are your 5 beauty do’s and don’ts?

SM:

The beauty do’s for me are:

  1. Moisturizing
  2. Deep conditioning
  3. Exercising
  4. Steaming
  5. Scrubbing

The don’ts on the other hand are:

  1. Bleaching
  2. Using cheap products
  3. Having heavy makeup on daily

AM: Does everyone look better with weaved hair or wigs?

SM: Everyone can look good wearing weaves, for sure. The same cannot be said for wigs, though.

AM: If you turn up at a show/shoot and the model has terrible hair, what do you do?

SM: Well, this can’t happen because for photo shoots and shows we come knowing what to do and the model also comes knowing that she has to come in a specific style.

AM: Beauty Instagram profiles have become a major influence on the hair and beauty industry, but you keep yours quite personal, how important social platforms are for you?

SM: Yes, you’re correct that Instagram influencers are growing in popularity, but I chose to promote my brand on my own instead because it seemed more logical to do so.

AM: Where our readers can find you and keep in touch with you? (Provide your Instagram, website, and Facebook page if any please)

SM: You can follow us across all platforms @Natnahair.

  1. Facebook
  2. Instagram
  3. Twitter
  4. TikTok
  5. YouTube
  6. Pinterest
  7. Website

Thank You

Content courtesy of Natna Natural Hair & NFH

L’Oréal Paris Launches in Kenya: Days After Rihanna’s Fenty Launched in Nairobi, a French Beauty Brand Debuts in Kenya 

L’Oréal Paris has officially entered the Kenyan market, expanding its reach in the beauty sector with the launch of a comprehensive range of products tailored exclusively for the Kenyan market.

Rising customer demand for luxury but affordable beauty and personal care products is driving the brand’s entry into Kenya, according to the company, which prides itself on being a pioneer in beauty science, Parisian, and a feminine brand that empowers women through its famous slogan “Because you’re worth it.”

“L’Oréal Paris provides quality, efficacy, and innovation to a market with a rising consumer base but a big number of potential consumers who are mostly untapped,” stated Serge Sacre, Managing Director of L’Oréal East Africa.

The brand has made its top-rated Revitalift Filler Range, which targets various skin types, available. The product was created to protect consumers’ skin from UV damage and fine wrinkles while also encouraging a healthy and young appearance.
L’Oréal is relying on its research and development center to generate products that cater to local tastes. L’Oréal spends 4% of its income on research & development at the moment.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

According to a survey by research firm Grandsview, the global anti-aging products market, which was valued at $ 40.49 billion in 2020, is expected to increase at a compound annual growth rate (CAGR) of 5.4 percent from 2021 to $ 60.26 billion by 2028.

Consumer awareness of age-related skin concerns such as fine lines, wrinkles, and dullness, combined with a rising willingness to pay on products that help them proclaim their skin youthfulness, will boost market demand during the projection period, according to the research organization.

Experts from the sector, including scientists, dermatologists, distributors, and celebrities, gathered in Nairobi for the debut.

Content Courtesy of L’Oreal East Africa, Nice and Lovely East Africa & NHF

Lintons Beauty Will Exclusively Offer Rihanna’s Fenty Beauty Products In Five Kenyan Outlets.

The luxurious Fenty Beauty and Fenty Skin products created by global pop artist Rihanna will be sold in Kenya under an exclusive franchise agreement.

The Barbadian diva, who co-owns the company with LVMH, has selected Lintons Beauty to distribute its cosmetics collection.

The products will be accessible starting May 27, 2022, according to Lintons, which distributes additional high-end skincare, color cosmetics, and designer perfumes to the upper and middle classes.
The business has 28 locations in Kenya, Mombasa, and Kampala, Uganda, but only five of them will store Fenty items.
The retail prices for the new product lines, which will be available in seven other African nations, have yet to be announced by Lintons Beauty.

According to the Fenty Kenya website, goods like the Fenty symbol, and semi-matte refillable lipstick would cost Sh4,650, not including shipping and taxes.

Sun stalk’r eye bronzer and highlighter palette cost Sh7,000, while liquid killawatt fluid freestyle highlighter costs Sh4,100. KSh5,550 for a soft-matte powder foundation.
KSh3,350 for the longwear pencil eyeliner and KSh2,050 for the small mascara

Luxurious Labels
Rihanna’s premium cosmetics line will take the fight to other luxury brands vying for a slice of the country’s fast-growing multibillion-shilling cosmetics market pie.
Lintons already carries international skincare brands like Estée Lauder, Clinique, MAC, Clarins, Lancome, Chanel, and Dior.

Tom Ford, Issey Miyake, Bvlgari, Versace, Givenchy, Guerlain, Thierry Mugler, Yves Saint Laurent, Salvatore Ferragamo, and Burberry are among the scent names represented.

In a previous interview with Business Daily, Winnie Mutegi, the Lintons’ marketing manager, said, “We have worked with worldwide companies and authorized distributors to provide unique items for our clients.”

The corporation had previously expressed confidence in the cosmetics industry’s ability to weather the epidemic this year.
Lintons’ Beauty is also looking forward to new product lines from Lancome and Dolce and Gabbana.

On the website, the Fenty perfume costs KSh20,300.
Rihanna’s cosmetics line is a market leader in inclusion, offering a wide range of products for 50 different skin tones, including dark hues, which were uncommon when it first launched in 2017.

Content courtesy Business Daily & NFH

 

Fenty Africa: Rihanna Confirm Fenty Beauty and Fenty Skin is Finally Coming to Kenya, Nigeria, Ghana, South Africa, Namibia, Botswana, Zambia and Zimbabwe

It’s finally arrived! Fenty Beauty and Fenty Skin by Rihanna will soon be available in African countries!

On Tuesday, May 11th, 2022, the singer-turned-beauty mogul and soon-to-be mother revealed on Twitter that her beauty and skincare line would be launched in Africa that month.
Fenty Beauty debuted in the fall of 2017 and has been steadily expanding since then.

Millions of people around the world supported the line’s objective of creating cosmetics and skincare items for all skin tones.
With a follow-up post labeled “The wait is finally OVA!!,” the cosmetics line’s official Instagram account reaffirmed her post.

Rihanna took to social media to announce that her breakthrough cosmetic brand will finally be available in select African countries, much to the delight of make-up fans.

Beauty admirers have been pleading with the billionaire beauty and fashion tycoon to bring her popular Fenty Beauty to the African continent for years.
Fans of Rihanna’s beauty brands, Fenty Beauty and Fenty Skin, will soon be able to purchase the items from the comfort of their own homes.

Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe are among the African countries that will be able to purchase Fenty products starting May 27.

Luxury cosmetics shop ARC and Edgars Beauty will sell the collection, Fans ecstatically flocked to Twitter to express their delight at finally being able to go in and buy the things instead of relying on friends who were traveling abroad to do so.
Fenty Beauty, which Rihanna, whose real name is Robyn Fenty, launched in 2017, was a game-changer since it featured 40 foundation colors that catered to all skin tones.

Rihanna claimed at the launch that she wanted the make-up line to be inclusive to all women and that they had worked on a wide range of traditionally difficult-to-match complexion tones, producing formulations that work for all skin types, and finding universal hues. The renowned foundation from the company is now available in 50 hues.

Fenty Beauty also sells lip products, eyeshadow, blush, and a variety of other cosmetics.
Fenty Skin, a skincare line, debuted in 2020 and proudly declared itself to be oil-free, vegan, and cruelty-free.

However, there was initially a controversy owing to the usage of fragrance, with one beauty care influencer claiming that using fragrance in the products caused her skin to break out in little red bumps all over her face.

Fenty Skin has since emerged as a favorite among many users, including guys. A$AP Rocky, Lil Nas X, and her fiance are all admirers.
Rocky, Halima Aden, and Paloma Elsesser starred in the campaign’s launch. Because she insisted that her new product be gender-neutral, she included men in the advertising.
“Taking care of your skin is taking care of yourself.” I’m attempting to instill a ritual in them. “It’s a three-step process,” she explained.

“We begin there since skincare can be quite complex. Because it might be perplexing, I wanted to start with something simple so that folks could get right to work.”
Fenty Beauty was named the most popular beauty brand in Africa earlier this year, Fenty Beauty was the most-searched-for brand on the continent, according to data by cosmetics education site Tajmeeli.com

Content courtesy of Fenty Beauty, Fenty Skin, IOL & NFH

International Cosmetics Brand Mac Has Collaborated With Local Artists To Develop Young Talent In Kenya

MAC Cosmetics takes pride in assisting emerging and renowned artists in furthering their careers. Stephanie Cherono, a Kenyan makeup artist, collaborated with MAC Cosmetics to host a Masterclass targeted at educating other aspiring makeup artists.

Stephanie Cherono was inspired by make-up and was mentored by MAC, where she perfected her skills and developed into the professional artist she is today.

MAC Cosmetics’ talent development program aims to:

  • Support local artists by providing them with platforms on which to develop their skills and share their knowledge.
  • Provide a venue for young Kenyans to develop their talents by allowing them to teach and learn about professional makeup applications to improve their skills.
  • Encourage people to use their makeup talents and applications in a way that is bold and free.

“Our masterclasses give you unparalleled access to the top talents in the industry. It’s a chance for the brand to inspire and engage with our customers as well as up-and-coming artists “Sheila Mwaura, Manager of Sub-Saharan Africa Retail Operations, says

MAC is a well-known international cosmetics brand.

MAC Cosmetics (stylized as MAC) is an American cosmetics company started by Frank Toskan and Frank Angelo in Toronto in 1984. After becoming a part of Estée Lauder Companies in 1996, the company relocated to New York City. Make-Up Art Cosmetics is an acronym for Make-Up Art.

Content courtesy of African Elite Group & NFH

Coming Of Age: The Best Procedures To Consider In Your 40s

From laser skin resurfacing to surgical and non-surgical hair loss solutions, Nairobi fashion hub breaks down the best cosmetic treatments and procedures to try in your forties.

When it comes to beauty and aesthetics, there is no such thing as one size fits all. But there are some tried and true principles that will keep you looking and feeling your best. In this series, Coming of Age, Nairobi fashion hub answers your most pressing questions about the best treatments, procedures, and practices from surgery and skincare to health and wellness and everything in between  to consider at any age.

In case you needed yet another reminder that the forties are the new thirties, Kourtney Kardashian, Rachel McAdams, and Adam Levine are just a few celebrities who turn the big 4-0 this year.

Needless to say, the decade looks better than ever, and there are a growing number of non-surgical cosmetic procedures that can address visible signs of aging like fine lines and wrinkles, hyperpigmentation, skin laxity, and thinning hair. By taking a proactive approach to skin health and maintenance, patients can delay (or potentially even avoid) more invasive surgical procedures down the line.

For the Face

Neurotoxin Injections If you didn’t start getting Botox®, Dysport®, Jeuveau®, or Xeomin® in your twenties and thirties, it is not too late! According to the American Society of Plastic Surgeons 2018 Statistics Report, Botox® (and it’s competitors) is the most popular cosmetic treatment for people in their forties.

New York City-based board certified dermatologist Cheryl Karcher, MD, says that she has plenty of patients who do not start regular Botox® treatments until their forties and fifties, and they do so for a variety of reasons. “Everyone is different,” she says. “Some people are frowners, some people are squinters. Some people have had severe damage to their skin others have taken really good care of their skin and do not have much damage — even in their forties and fifties.”

While the muscle-paralyzing agent is used to help prevent the formation of wrinkles during the twenties and thirties, it can continue to have a smoothing and softening effect by inhibiting the muscle movement that causes lines and wrinkles. The injections take about a week to kick in and touch ups are needed every three to six months for best results.

Dermal Fillers Because the body’s collagen and elastin production decreases with age, men and women alike may begin to notice sagging, reduced elasticity, and less volume in the face, neck, and body. For women, the hormonal changes that accompany menopause can further impact this process.

In these cases, soft tissue fillers can be used on various parts of the body (though they are most commonly used on the face) to plump and smooth unwanted lines and wrinkles. “Patients in their forties start losing a little more volume in the cheek area and they start getting jowls around the chin area,” says Dr. Karcher. “In that age group, I think fillers around the cheek and jawline are hugely transformative.”

Like neurotoxin injections, the results are both fast and effective — but maintenance is needed every six months to two years depending on the type or filler and area being treated.

Fractional Laser Treatments Uneven skin tone and texture is another complexion concern that increases with age (and the accompanying decrease in cell turnover). “By the time a patient is in their forties — depending on where they’ve grown up and what their lifestyle has been — signs of sun damage are usually present in the face. Brown spots called ‘solar lentigos’ and ‘mottled pigmentation’ are usually present,” says Dr. Karcher. “Also, due to the environment, the skin has lost some of its collagen and elastin and that’s were fine lines show up, a little bit of skin sagging shows up.”

Laser skin resurfacing — specifically, targeted fractional lasers, like Fraxel® — has the ability to solve many of these concerns. Whether you opt for an ablative or non-ablative treatment, the energy from the laser targets damage while stimulating collagen production, resulting in a brighter, smoother, and tighter complexion.

“Fraxel® helps rejuvenate the skin in a number of ways. It takes care of the mottled pigmentation, gets rid of the brown spots, and it also helps rebuild collagen and elastin,” says Dr. Karcher. “So, depending on how much damage a person has, anywhere from one to three Fraxel® treatments would be recommended.”

While wounding ablative fractional lasers have the ability to remove thin layers of skin for stronger results, the treatment comes with a longer downtime than their non-wounding non-ablative counterparts. But it should be noted that non-ablative fractional laser can require anywhere from three to five sessions to see the brightening, toning, and evening effects.

Ultrasound Skin Tightening (a.k.a Ultherapy®) For tightening and firming without a facelift, Ultherapy® is a non-invasive ultrasound-based cosmetic treatment that addresses skin laxity. It works by sending concentrated ultrasound waves deep into the skin and SMAS muscle. Unlike laser skin tightening methods, it targets the inner (not outer) layers of the skin. The ultrasound waves heat up the underlying tissue to activate the body’s healing response, which, in turn, stimulates collagen and elastin production.

“Patients in their forties have lost collagen and elastin, and there’s a little bit of skin sagging,” Dr. Karcher explains. On the face, Ultherapy® can tighten the jawline, under eyes, and forehead, while lifting the eyebrows. It can also be used to firm the skin of the décolleté and even the stomach.

While the procedure is more impactful than Botox® and fillers, it doesn’t quite reach facelift proportions. Like most laser treatments, it requires several treatments (spaced three to four weeks apart) and offers a solution for those looking for rejuvenation sans scalpel.

For the Hair and Body

Body Sculpting In case you haven’t picked up on it yet, many of the body’s natural responses and processes start to slow with age. The metabolism is not least among them. Coupled with the decrease in skin elasticity, patients in their forties may opt for surgical and non-surgical body contouring procedures that can remove unwanted fat deposits from most parts of the body (think: love handles, abdomen, buttocks, and thighs).

There are a number of treatments, at varying degrees of invasiveness, that fall under the ‘body sculpting’ umbrella. Non-surgical procedures like CoolSculpting®, SculpSure®, and UltraShape®, for example, eliminate excess fat by heating or freezing it. Newer options like EmSculpt®, meanwhile, offer toning and strengthening benefits by employing high-intensity, focused electromagnetic technology that mimics the effects of 20,000 crunches over the course of a 30 minute treatment.

These non-surgical treatments come with minimal downtime (especially when compared to a tummy tuck or liposuction), but three to four sessions will be needed to see results. While the effects are permanent and fully visible after about four to six months, they require patients to maintain their weight.

Hair Growth Treatments For men in particular, hair growth can slow in the forties, leading to a receding hairline, hair thinning, and baldness. For patients with severe hair loss, hair transplant surgery is the most effective and most invasive solution. While there are several techniques (micro-grafting, slit grafting, punch grafting, etc.), each hair transplant method involves moving hair from another part of the body to the desired area.

The most effective non-surgical hair loss solution for men and women alike is platelet-rich plasma (a.k.a. PRP) injections. Similar to a vampire facial on the face, the process involves injecting a PRP solution composed of the patient’s own platelets (usually drawn from the arm) into the scalp and affected areas. The blood acts like fertilizer, promoting stronger and thicker hair growth. Each treatment lasts about a half hour and patients have monthly visits for the first six months before switching to a bi-monthly schedule.

Over-the-counter topicals and supplements like Nutrafol® and Rogaine® can also yield results — especially when combined with PRP injections and other professional procedures.

The Takeaway

Whether you’re dealing with skin laxity, hyperpigmentation, hair loss, or weight gain, there are an increasing number of minimally invasive cosmetic procedures to tighten, brighten, and rejuvenate the face and body for patients of all ages.

This article originally appeared on Aedition

L’Oreal Infallible Longwear Blush Shaping Stick

L’Oreal’s Infallible Longwear Blush Shaping Stick is an outstanding way to add subtle, shimmer-free-yet-softly-radiant cheek color. It works beautifully on its own or over makeup (for best results, do so before setting with powder).

The fragrance-free twist-up stick formula is suitable for all skin types except for those with acne, because the waxes and thickeners that keep this in stick form could trigger breakouts.

Talk about easy application! Simply twist up a small amount and dab or dot onto the apples of your cheeks. The cream-to-powder formula blends easily using a sponge, brush, or a clean fingertip. Once set, this stays in place and resists fading.

Most blushes come in more shade ranges than the two that L’Oreal offers: Cheeky Dimension and Sexy-Flush. Both are attractive and workable for most skin tones. Worth noting: The color intensity is fairly strong, so a little goes a long way if you have fair to light skin.

Other than the shortage of shades, Infallible Longwear Blush Shaping Stick passes with flying colors!

Pros:

  • A quick way to add a healthy flush of color to cheeks.
  • Works well alone or applied over makeup.
  • Smooths over skin and blends beautifully.
  • Results stay true, no fading or streaking.
  • Fragrance free.

Cons:

  • Only two shades offered, which won’t suit all skin tones.

Jar Packaging: No

Tested on animals: Yes

Content courtesy of Beautypedia & Nairobi fashion hub

L’Oreal Infallible Longwear Highlighting Shaping Stick

L’Oreal’s Infallible Longwear Highlighting Shaping Stick is an excellent way to add subtle to more obvious highlights anywhere you choose, and it works beautifully on its own or applied over makeup (for best results, do so before setting with powder).

The fragrance-free twist-up stick formula is suitable for all skin types except acne-prone, because the waxes and thickeners that keep this in stick form could trigger breakouts.

It couldn’t be easier to apply: twist up a small amount and dab on skin wherever a highlight effect is desired. The cream-to-powder formula blends easily using a sponge, brush, or a clean fingertip. Once set, this stays in place and resists fading.

Regardless of format, most highlighters come in a wide variety of shades, but that’s not the case here. L’Oreal only offers two colors, Slay-in Rose and Gold is Cold, but both are sheer, attractive, and workable for most skin tones. Given that both shades offered are good, we’re not coming down too hard on L’Oreal. By every other standard, Infallible Longwear Highlighting Shaping Stick passes with flying colors!

Pros:

  • Great way to add subtle to more obvious highlights.
  • Works well alone or applied over makeup.
  • Smooths over skin and blends beautifully.
  • Results stay true, no fading or streaking.
  • Fragrance free.

Cons:

  • Only two shades offered.

Jar Packaging: No

Tested on animals: Yes

Content courtesy Beautypedia & Nairobi fashion hub

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