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Friday 19th of August 2022

Nairobi, Kenya

L’Oréal Paris Launches in Kenya: Days After Rihanna’s Fenty Launched in Nairobi, a French Beauty Brand Debuts in Kenya 

L’Oréal Paris has officially entered the Kenyan market, expanding its reach in the beauty sector with the launch of a comprehensive range of products tailored exclusively for the Kenyan market.

Rising customer demand for luxury but affordable beauty and personal care products is driving the brand’s entry into Kenya, according to the company, which prides itself on being a pioneer in beauty science, Parisian, and a feminine brand that empowers women through its famous slogan “Because you’re worth it.”

“L’Oréal Paris provides quality, efficacy, and innovation to a market with a rising consumer base but a big number of potential consumers who are mostly untapped,” stated Serge Sacre, Managing Director of L’Oréal East Africa.

The brand has made its top-rated Revitalift Filler Range, which targets various skin types, available. The product was created to protect consumers’ skin from UV damage and fine wrinkles while also encouraging a healthy and young appearance.
L’Oréal is relying on its research and development center to generate products that cater to local tastes. L’Oréal spends 4% of its income on research & development at the moment.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

According to a survey by research firm Grandsview, the global anti-aging products market, which was valued at $ 40.49 billion in 2020, is expected to increase at a compound annual growth rate (CAGR) of 5.4 percent from 2021 to $ 60.26 billion by 2028.

Consumer awareness of age-related skin concerns such as fine lines, wrinkles, and dullness, combined with a rising willingness to pay on products that help them proclaim their skin youthfulness, will boost market demand during the projection period, according to the research organization.

Experts from the sector, including scientists, dermatologists, distributors, and celebrities, gathered in Nairobi for the debut.

Content Courtesy of L’Oreal East Africa, Nice and Lovely East Africa & NHF

Fenty Africa: Kenyans Are Dissatisfied With The List Of Influencers Invited To The Fenty Beauty Launch.

Kenyans were disappointed that the list lacked big makeup artists and skincare content creators and was flocked by our everyday influencers.

It was only after the event that many noticed the absence of a significant cog in the wheel of the industry, and that was the makeup artists and beauty gurus, whose proficiency in the field is greatly relied on by the majority of prospective consumers of the products, giving off a tone of favoritism that went into the organization.

The artists took to social media to ask the event’s organizers why they weren’t invited or why they didn’t get the PR packages that were given to influencers from various fields such as culinary arts, comedy, and lifestyle, among others, all of whom appealed to an audience that was vastly different from the brand’s target market.

Miss Universe Kenya 2019 and Miss Universe Kenya 2021 Miss Stacy Michuki expressed her dissatisfaction on Instagram stories.

She penned,

“Wait, so this was a beauty launch and we did not have beauty gurus like Muthoni Njoba, Eman Sallal, and Steve Koby just to mention a few. And so many other amazing upcoming MUA (Make-up artists) in attendance?? Hmmm!”

Rosina Sharon, a YouTuber with over 600,000 subscribers, was among the disgruntled makeup artists. She complained of being ignored by the organizers and the mistaken belief that the influencers at the event would persuade Kenyan consumers to buy the brand’s products because they, too, were beneficiaries of their artists’ services.

“You didn’t invite the only people who know what beauty product should work best to fit the needs of the consumer,” she wrote on her Instagram account.

Gaylyne Ayugi, a veteran Kenyan model and beauty pageant titleholder who was elected Miss Universe Kenya 2014 and represented Kenya at the Miss Universe 2014 contest, expressed her disappointment on social media.

She stated that she was not surprised because she had anticipated the event to be a social gathering of our everyday influencers

“But didn’t we already say this event was gonna be a meetup for the kawaida influencers who go for everything but do not deliver. We expected looks to be served… so far I’ve seen some an wueh, just laughing. I don’t tire for this your influencers.”

Ayugi said she lacked words because that was clownery at its finest because in her own words,

“Who wrote that PR list, because who have to explain to us like little children how a food blogger, a man to be precise who does not do anything skin/beauty related received a PR package.”

Stephanie Cherono, a professional makeup artist, echoed her comments, expressing disappointment with the invitation list for failing to convey the inclusivity that the brand has long promoted in its marketing efforts.

“People who don’t even wear makeup, let alone Fenty,” she bemoaned.

Dennis Karuri, Creative Phil, Michelle Ngoje, Wachuka Thimba, and Mwaju Chaks, among others who have rattled the industry with their talent in the profession, were among those who missed their invitation.

Patience P, a fashion and lifestyle content producer, compared our debut to that of other nations, and here’s what she had to say:
“Having gone through Nigerian and South African Fenty launches, one thing is for sure, they have a proper distribution on how they invite their influencers. Not the same damn faces at every event. Let us have a proper filter on who goes and attends what.”

Mitchele Adhiambo, a burgeoning lifestyle digital content creator, also offered her thoughts on the lack of diversity and the same faces that were seen at Fenty’s premiere.

“I needed to look up other countries Fenty launch because I felt there was something wrong with this event on our side…. we need to pull all industries houses in order in our country.”  She stated.

We’ll probably spend the rest of our lives comparing ourselves to South Africa and Nigeria, as they continue to rise while we struggle and make such moves all the time.

Content Courtesy Capital FM Lifstyle, Mpasho of & NFH

International Cosmetics Brand Mac Has Collaborated With Local Artists To Develop Young Talent In Kenya

MAC Cosmetics takes pride in assisting emerging and renowned artists in furthering their careers. Stephanie Cherono, a Kenyan makeup artist, collaborated with MAC Cosmetics to host a Masterclass targeted at educating other aspiring makeup artists.

Stephanie Cherono was inspired by make-up and was mentored by MAC, where she perfected her skills and developed into the professional artist she is today.

MAC Cosmetics’ talent development program aims to:

  • Support local artists by providing them with platforms on which to develop their skills and share their knowledge.
  • Provide a venue for young Kenyans to develop their talents by allowing them to teach and learn about professional makeup applications to improve their skills.
  • Encourage people to use their makeup talents and applications in a way that is bold and free.

“Our masterclasses give you unparalleled access to the top talents in the industry. It’s a chance for the brand to inspire and engage with our customers as well as up-and-coming artists “Sheila Mwaura, Manager of Sub-Saharan Africa Retail Operations, says

MAC is a well-known international cosmetics brand.

MAC Cosmetics (stylized as MAC) is an American cosmetics company started by Frank Toskan and Frank Angelo in Toronto in 1984. After becoming a part of Estée Lauder Companies in 1996, the company relocated to New York City. Make-Up Art Cosmetics is an acronym for Make-Up Art.

Content courtesy of African Elite Group & NFH

Nice & Lovely: Kate Actress Is The Brand Ambassador For L’Oréal East Africa In Kenya.

Catherine Kamau, better known as Kate Actress, has been named as the new brand ambassador for L’Oréal, the creators of Nice & Lovely.

Kate Actress has been charged as a brand ambassador with raising brand awareness and teaching clients on the proper use and application of a number of beauty products, as well as explaining the benefits of utilizing Nice & Lovely product lines.

The company also announced the launch of the world’s first jelly-in-cream product at the occasion. The company’s Kenyan scientists created the Nice & Lovely Jelly cream, which is excellent for delicate skin. It has also been subjected to dermatological testing to determine its safety and ensure that it does not cause any allergies or irritation.

Since acquiring the brand in 2013, L’Oréal, the world’s leading beauty and cosmetics firm, has considerably improved the quality of Nice & Lovely hair and skin products, cementing its global leadership position.

L’Oréal estimates Kenya’s beauty business to be worth USD 200 million, with the potential to grow five-fold to a billion-dollar market in the next eight years, thanks to a burgeoning middle class that wants to splurge for feel-good moments.

“We opted on Kate because she symbolizes and exemplifies the brand’s principles authenticity, trust, excellent quality, and safety that makes it a household brand-used by the whole family,” said L’Oréal East Africa Managing Director Serge Sacre.

“Natural elements in products are preferred by 79% percent of Kenyan women,” he added. We are launching a product that fills an obvious market gap today as a result of significant study. When compared to the market’s 50 million inhabitants, the market is still modest, but it has been growing at double digits for the past decade.”

To take advantage of the growing potential, the beauty brand claimed it is investing heavily in education, talent acquisition, and distribution network expansion.

Body lotions make for half of the market, according to Nielsen data, which ranks Nice & Lovely as Kenya’s best-selling body lotion.

Kate shared her excitement and appreciation for being selected the brand’s ambassador on social media shortly after the ceremony.

“Nasiwezi jizuia, we did it my watuz, you all kept manifesting this for me, it’s here. The official face of nice and lovely Kenya,” she said in an Instagram post.

Kate’s Instagram account was also flooded with congratulations from other celebrities, like Joy Kendi, Jackie Matubia, Anita Nderu, and Njoki Muriithi, as well ordinary Kenyans, who wished her luck in her new role.

 

Content Courtesy of L’Oréal East Africa, Nice & Lovely East Africa & NFH

The Best New February Makeup Launches: M·A·C Re-Think Pink Reimagines The Tried And True Hue

The versatile collection includes four chic finishes including glosses, mattes, full-coverage finishes, and transparent washes. Express any and every flirty mood in their bestselling shades.

17 New Shades Join M·A·C Family Of Pink Lipstick Icons, The hue once known as pretty and playful gets an edgy, grown-up update. With Re-Think Pink, M·A·C puts a trendy lens on this enduring shade, reimagining the classic color to expand our existing wardrobe of rosy lipsticks.

“This incredibly diverse collection of pink-hued lipsticks offers a selection of textures and colors to express your every mood,” says Keri Blair, Senior National Artist. “Pink can be feminine, flirty, romantic and sweet or revved-up, intense and powerful. It can be a whisper of color or conversely add pow to your pucker!”

From glosses, mattes, and full-coverage finishes to transparent washes of color, Re-Think Pink cement the brand’s authority on pink shades for all. A combination of our icons and future heroes, each lipstick marries Artistry with individuality to deliver unparalleled tones, textures, finishes, payoff, and pigment.

 

“M·A·C offers a variety of wearable and versatile hues fit for everyone’s lips,” Blair confirms. “Powder Kiss Lipstick in Stay Curious and Lustreglass Sheer-Shine Lipstick in See Sheer will always be staples in any lip color wardrobe.

And soon, our heroes will be joined by a few new friends including Just Curious, an ultra-rich pink in our luxurious, ultra-creamy, full-bodied Amplified formula; and Forever Curious in our creamy, rich, no-shine Matte formula,” she continues. “There are no less than 35 supremely desirable shades within Re-Think Pink that reflect every personality.”

 

Lipstick
Amplified Lipstick
Spill The Tea | Warm Pinky Beige With Yellow Undertones
Do Not Disturb | Bright Pink With Yellow Undertones
Just Curious | Pinky Red
Just Wondering | Bright Raspberry With Yellow Undertones
So You | Mid-toned Pink With Blue Undertones
Lovers | Only Raspberry
Dallas | Bright Fuchsia

Matte Lipstick
Come Over | Beige-pink
Get The Hint? | Warm Rose
Ring The Alarm | Milky Pink-red
Sweet Deal | Mid-toned Beige-pink
Keep Dreaming | Deep Rose With Blue Undertones
Forever Curious | Pinky Red

Lustre Glass Sheer-shine Lipstick
Can You Tell? | Beige-pink With Subtle Pearlescent Particles
No Photos | Bright Coral-pink
Frienda | Mid-toned Coral
Oh, Goodie | Milky Orange-coral

Follow M·A·C on Twitter, Snapchat and Pinterest (@MACcosmetics), become a M·A·C fan on Facebook (facebook.com/maccosmetics), follow M·A·C on Instagram (instagram.com/maccosmetics), watch M·A·C videos on YouTube (youtube.com/maccosmetics). For a M·A·C location, visit maccosmetics.com.

Rihanna Is Officially a Billionaire

Rihanna, the singer of hits such as Umbrella and We Found Love, is officially a billionaire and the world’s richest female musician.

However, most of her fortune, estimated on Wednesday by Forbes magazine to be $1.7bn (£1.2bn), does not come from chart-topping singles, but from the success of her cosmetics empire.

Rihanna’s real name Robyn Fenty launched Fenty Beauty in 2017 with a dream to create a cosmetics company that made “women everywhere feel included”.

The singer, who has described makeup as her “weapon of choice for self-expression” while growing up, said she was driven to create her own range because established brands did not provide a full choice of products for all varieties of skin types and tones. The brand boasted foundation in 40 different shades when it first launched to “make skin look like skin” and has since expanded to 50.

Rihanna, 33, launched the beauty brand, of which she owns 50%, with the French luxury conglomerate LVMH in 2017. In its first year, Fenty Beauty achieved sales of $550m, far more than other celebrity-endorsed makeup ranges. Forbes magazine estimates that the company is now worth “a conservative $2.8bn”.

Her stake in the company, combined with a 30% stake in the lingerie line Savage X Fenty and money generated during her 16-year career as a recording artist, take Rihanna’s fortune to $1.7bn, according to Forbes. That makes her the second wealthiest female entertainer on the planet after Oprah Winfrey, who is sitting on a fortune estimated at $2.7bn.

Bernard Arnault, LVMH’s chairman and chief executive, and the world’s third-richest person with an estimated $179bn fortune have said: “Everyone knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader.”

Commenting on Rihanna’s success, Shannon Coyne, the co-founder of the consumer products consultancy Bluestock Advisors, said: “A lot of women felt there were no lines out there that catered to their skin tone. It was light, medium, medium-dark, dark. We all know that’s not reality. Fenty Beauty was one of the first brands that came out and said: ‘I want to speak to all of those different people.’”

Rihanna is not the first celebrity to make a fortune from cosmetics. Kylie Jenner, the youngest member of the Kardashian-Jenner American reality-TV family, became the world’s youngest billionaire in 2019 at the age of 21 thanks to the success of Kylie Cosmetics, the makeup company she runs largely from her iPhone. Her sister, Kim Kardashian West, also has a cosmetics business, KKW Beauty, while the actor Jessica Alba runs the beauty and wellness brand Honest Co.

Content courtesy of The Guardian & Nairobi fashion hub  

CHANEL Unveils First ever Fragrance and Beauty Boutique in South Africa at the Victoria & Alfred Waterfront

If you’ve enjoyed the little pockets of luxury and pampering that are the Chanel beauty counters at Edgars or Woolworths, then you have probably wished that you could enjoy a little bit more of the Chanel experience. Known for its exceptional quality and standards in fashion and beauty, the brand has always honoured its rich heritage, which is woven into all its product offerings across skincare, fragrances and so on, as well as the ever-present touch of its founder, Mademoiselle Coco Chanel in every sphere of the brand.

December 12 2020 sees the unveiling of the first Chanel Fragrance & Beauty flagship boutique at the V&A Waterfront in Cape Town which will be dedicated to fragrance, make-up and skincare. As a start, the store will open as a 61m2 space, which will feature the first stand-alone pop-up concept for SA and in 2021, will see its expansion to 106m2.

Chanel is a brand synonymous with luxury retail experiences, and this store will not be any different. So what can you expect from the flagship boutique? Prepare to embark on a journey of discovery as the décor reinterprets the codes and aesthetics of the House with signature tones of black and white and a touch of gold; with clean, understated lines that subtly define the distinct categories of make-up, fragrance, skincare, and in-boutique exclusives.

The boutique will offer an immersive experience, and a large range of fragrances featuring all your favourites such as the iconic N°5 and Coco Mademoiselle pillars, Les Eaux De Chanel and Les Exclusifs De Chanel  comprising 17 rare fragrances in identical bottles. Skincare fanatics are not left out of the equation, so be prepared to slather yourself with iconic creams, serums and elixirs  and explore Chanel’s skincare experience display featuring the likes of the premium Sublimage range.

Need to transform your look while you’re there? Indulge in the ultimate interactive experience as the make-up display invites you to discover the full range of Chanel make-up, with Chanel beauty advisers always on-hand to assist to provide personalised consultations and make-up tips.

Come 2021, the boutique will also offer a comprehensive selection of Chanel sunglasses (an elegant and modern mix of seasonal and classic styles) as part of its expansion, all embodying the exclusive allure of Chanel.

Make sure you’re the first to experience it all this Saturday and get ready to explore the elegance and audacity of Chanel on whole new level  we know we are.

CHANEL FRAGRANCE & BEAUTY BOUTIQUE
Shop 6206B, Victoria & Alfred Waterfront
19 Dock Rd, Cape Town, 8001
+27 (021) 442 7831
Trading Hours
Monday – Sunday: 9:00am – 21:00pm

Content courtesy of Business Day Wanted & Nairobi fashion hub

What Are Finger Coils? How To Get The Perfect Finger Coils?

Want to coil your hair without spending a bomb? Do you have the patience to attain that quirky look all by yourself? If yes, we need to talk about Finger Coils. Finger coils are super easy to do if you are willing to spare some time and effort. They are even more fun to do if you have a habit of twirling, curling, or coiling your hair with your fingers. Here’s a guide to creating those perfect curls using an easy method.

But first, let’s talk about what fingers coils actually are.

What Are Finger Coils?

Finger coils are the curls that are done using your fingers. This style is obtained by dividing your hair into multiple sections and twirling them around your fingers to create coils. If done perfectly, the coils can last up to two to three weeks.

So, why should you get finger coils? Scroll down to find out!

Reasons You Should Style Your Natural Hair In Finger Coils

  • Finger coils are easy to achieve without using many products.
  • It’s a simple and effective styling technique that does not harm your tresses.
  • This DIY method makes your hair look great without spending big bucks at an expensive salon.
  • Finger coils do not require much maintenance.
  • If done well, the finger coils can last up to three weeks.
  • If you want to try out dreadlocks and are unsure about how they’d look, you can start off by experimenting with finger coils.

Now that you know the amazing benefits of this styling method, let’s check out how it’s done.

How To Do Finger Coils

What You Need

  • Curl enhancing cream
  • Wide-toothed comb
  • Water in a spray bottle (optional)
  • Rat-tail comb
  • Hair clips
  • Hairspray
  • Blow dryer with a diffuser attachment

There are three steps involved in finger coiling your hair.

What Is Eyebrow Microblading? or 3D eyebrow embroidery

Back in the 90s, pencil-thin, skinny brows were apparently a thing. That was a dark time, considering how your brows make a world of difference in framing your face and accentuating your features. It’s all about thicker and fuller brows now! Microblading is not just the hottest beauty trend currently but also a heaven-sent solution for us victims of over-plucked, thin eyebrows. If you are looking to give your brows a long-term fix, here’s everything you need to know about this semi-permanent eyebrow treatment.

What Is Eyebrow Microblading?

Microblading is a technique that involves filling in your eyebrows with semi-permanent tattoo ink to look like brow hairs. Similar to getting a tattoo, this treatment uses tiny needles that make up a small blade to deposit the pigment under your skin. You can save a ton of time every morning as brows take a solid few minutes in one’s daily makeup routine.

If you haven’t heard all the buzz surrounding microblading, you are bound to have a whole lot of questions. We’ve got you covered because it’s super important to make an informed decision when it comes to anything even remotely permanent.

How Is Microblading Done?

Before your aesthetician starts with the microblading procedure, they will draw and fill in your eyebrows to determine your desired look. Once this is done, they will use a specially designed tool that bleeds color pigment into the small scratches of your epidermis. This creates fine lines that mimic strokes of hair.

Remember, the treatment requires time and patience. You might have to go in for a few sittings to achieve natural and realistic looking brows. The number of sessions wholly depends on the state of your natural eyebrows.

Read more on the next page

Victoria Kimani lands a lucrative deal as The New Brand Ambassador For Maybelline New York

The Afro pop singer will be the face of the global cosmetic giant, joining  Jourdan Dunn and Gigi Hadid who also brag a Maybelline deal. Victoria, however, is the first African artist to collaborate with the brand.

Victoria Kimani New Brand Ambassador For Maybelline New York

She broke the news on social media, thanking Maybelline for the opportunity which she termed as an honour. Kimani, explained that her love for makeup was one of the core reason why she picked Maybelline.

“My first endorsement deal guys! I’m so glad to finally announce that you are looking at the new face, brand ambassador for MAYBELINE NY – from Kenya Indeed… AFRICA to the World!” she said on Instagram.

“This is such an honor and a beautiful crowning for me because well…. if you know me, you know that I LOVE MAKE UP and a good face beat !! And When it comes to my dreams …. I am known to MAKE IT HAPPEN! Regardless of language, location, time, Rules, obstacles and hurdles that I face… nothing can stand in the way of A girl on a Mission!”

Started in 1915 by Thomas Lyle Williams, the company is a subsidiary of L’Oréal and focuses entirely on makeup kits.

Content Courtesy of Victoria Kimani & Nairobi Fashion Hub

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