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A successful rollout

Deacons and Just Dynamics were able to roll out LS NAV, integrated to Microsoft Dynamics NAV in the back end, in just 7 months. A bold, “big bang” approach to store rollout ensured that all stores went live together. This also meant that there was no need for the company to include expensive integrations to old systems.

The implementation and rollout were deemed a great success by all parties involved. The integrated LS NAV solution included the full ambit of the finance function, procurement, distribution and warehousing, POS and back office.

Better decisions with real-time information

Today, Deacons can rely on reliable sales data. The ability to access real-time information has given the company a deep understanding of its sales trends and stock holding.

Thanks to LS NAV’s powerful pricing and promotions engine, Deacons now has much more control over its promotion management, and can for example decide to put selected items on promotion in specific stores for limited periods of time, such as a few hours, or several days.

Giving loyal customers more reasons to come back

Deacons has recently launched a very successful loyalty program called DEAL. More than 10,000 members signed up in the first two weeks of the program, and 20,000 in the first month.  By using Deal Loyalty, Deacons can now better understand its customers.

Using the sales information gathered, Deacons can also tailor its outreach to draw customers back into the store time and time again.

Support for growth

LS NAV has given Deacons a 360-degree view of its business. This visibility has allowed the company to make informed decisions by analysing useful, reliable information. The department store chain is growing at an incredible pace, and LS NAV is supporting the expansion, and growing alongside Deacons.

Content Courtesy of Just Dynamics Deacons & Nairobi Fashion Hub