Instagram Shopping Made Easy for Users to Shop and Buy

Instagram has roll out a pair of new shopping features to make it easier for its 500 million users to shop without leaving the app.
How the new feature works

A “Tap to View Products” icon will appear in the bottom left of posts.

Tapping on that icon will reveal the names of, and prices for, up to five products tagged in the post.

Users can then tap on any featured product tags to then get additional details.

All of this happens within the Instagram app.