Makeup Tips for Women Over 40 Years

Ladies, remember this: beauty does not have an age restriction. But when you enter your 40s, your skin will go through some rather dramatic changes, most of which are related to the loss of collagen and elasticity. While these changes are inevitable and aging is completely natural – the main trick to aging gracefully is to embrace it. If you’re in your 40s, you can still maintain a youthful appearance with the right makeup choices and application techniques (besides investing in a good skin care routine, and maintaining a healthy diet and exercising regularly.)

Once you’re in your 40s, it’s crucial to choose the right skin care regime and makeup. It’s a transitioning period for your body and skin, and it’s about time you switch up your beauty routine. These are a bunch of makeup products and tools that will help you enhance your features and look the best version of yourself.

Hydrating Primer
A primer does for your skin what lingerie does for your figure – it smoothens, conceals, flatters, and holds things in place, so that everything you put on top of it looks even better. Whether you want to blur out the appearance of fine lines and wrinkles or minimize the appearance of pores or even out your skin tone, all you need is a good primer. Mature skin needs extra moisture and hydration to achieve a healthy-looking complexion.

Expert Tip
Make sure you prep your face before applying any makeup using either a hydrating primer or a balm – anything that soothes your skin. By doing so, you’ll have to use less makeup, and it’ll also blend far more seamlessly on well-hydrated skin.
What We Recommend

• Smashbox Photo Finish Foundation Primer
• Korres Anti-Aging Primer
• Olay Anti-Wrinkle Firm and Lift 2-in-1 Moisturizer and Anti-Aging Primer